Tag: podcasting

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podcast

653- Podcasters can become thought leaders in content creation

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In this episode of The Podcast Reporter Show, we discuss and review the essence of being a THOUGHT LEADER in the area of podcasting, which is really a subset of being a content creator.

The communication that inspired this repurposed episode is from a listener to this podcast series that wanted to know more detail about being a THOUGHT LEADER (since I mentioned this in a brief summary recently in a prior episode). And so I wanted to oblige and repurpose the episode #513 of this show to answer his several questions about podcasting and being a thought leader in detail.

First, here is the chart that outlines the steps to becoming a thought leader:

Notice that this episode mentions Paul Colligan as my inspiration for becoming a thought leader in my past podcasting career. There is also honorable mention for several other resources along the same lines and topics of this repurposed episode:

– THE REFERRAL ENGINE, book by John Jantsch

 

– THE SPEED OF TRUST, book by Dr. Steven Covey

http://www.amazon.com/s/?ie=UTF8&keywords=the+speed+of+trust+by+covey&tag=googhydr-20&index=stripbooks&hvadid=49856365105&hvpos=1t1&hvexid=&hvnetw=g&hvrand=8732313814208953106&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_28xgmol8ct_b

– PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

– CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

– SCOTT JOHNSON, podcaster at www.computertutorflorida.com

– LON NAYLOR, screencaster and podcaster and blogger at  www.screencapturevideo.com

So we hope that you can get the details needed to plan a good path for yourself to becoming a good thought leader and well-known podcaster. And we wish you for your success in the podosphere.

Thank you for listening and for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Paul Colligan and John Jantsch and Lon Naylor and Scott Johnson and Chris Brogan. All rights reserved.

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podcast

637- BONUS- Podcasting and entrepreneurs for 2023- a perspective

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In this episode of The Podcast Reporter show, we look at the role of entrepreneurs for the coming year of 2023 from the perspective of a struggling entrepreneur — namely myself.

One of the reasons for this point of view is the probability of a new or an aspiring small business entrepreneur of reaching success in a certain direction or with the support of the current and near-future media to assist in helping to spread the word of his solutions for different clients, as well as the possible revenue that one should expect in reality and not in pure hope.

Well, one of the aspects of New Media today is the successful growth and expansion of the podosphere to include millions of podcast shows — and more importantly, the ability to monetize them. So for yourself as an entrepreneur, you may wish to examine how podcasting can create assets that will generate revenue streams for you.

In fact, there is a presentation that I gave at a Podcast conference that outlines how multiple revenue streams can add to the value of your business and generate success for you. The presentation link is given here, under the image of the title page of the presentation — and you can view the presentation with PowerPoint.

Revenue-streams-by-podcasting-and-New-Media-2020

Now, in addition to the revenue streams that I, myself, mentioned in my presentation, there is another authority that may be of greater value in creating plans for generating successful revenue streams. This authority comes from a book by Dave Jackson  (who is a podcaster with his show, School of Podcasting) with the book’s title being “Profit from Your Podcast”:

This book lists many ways for an entrepreneur to create methods of creating multiple revenue streams. And having been in podcasting since 2005, Dave has experience from his own career, as well as stories from successful startups and entrepreneurs and small business owners of how to add to their income — and some of them have even left their day-jobs and external careers to become full-time podcasters and make podcasting their sole living.

So, what does this mean in terms of success perspectives for 2023?

Perhaps you can ADD to your business by creating and incorporating podcasts as an asset that will bring multiple revenue streams for you within a few months (depending upon which ones you select and wish to plan for and execute and follow up).

In fact, you do not even have to KNOW how to podcast, for you can get tutorials, courses and learning assets that can step you through the process — or you can hire others to do the basic grunt work to get your podcast show created, get the episodes up and running and get the web site, the management system (like WordPress) and the marketing and show notes and promotion, as well as the follow up and planning to review and monitor the progress and success of your show.

Here is where Dave Jackson’s book can assist you in creating and selling your own products via podcasting, as well as sponsorship (i.e., advertising ads within episodes), in addition to affiliate marketing and crowdfunding in addition to sales at live events, or   courses and webinars.

My perspective is that here is where the difference will be in adding more revenue and profit within your business with the sleeping giant of podcasting. However, not all revenue streams will be large and immediate. The PATIENCE factor  lies here for the podcaster to create, plan and monitor the growth of the revenue streams and their value for months and even years.

But 2023 could be the start of an addition to the entrepreneur for growing your revenues with assets that will definitely add value to your proposed audiences.

So I salute you in 2023 with my perspective of the “sleeping giant” for new revenue streams for your business with the addition of podcasting to add to your success of your business.

Thank you for your attention, and thanks for listening.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com.  All rights reserved.

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podcast

627- Podcasters — the next generation of entrepreneurs

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In this episode of The Podcast Reporter show, we deliver a REPURPOSED episode of an article that I had written, and which did appear both in a podcast episode in 2007 of The Struggling Entrepreneur podcast show, as well as earlier in 2020 within this show.

I feel that we can learn a lot from the past about how the podosphere started and how content creators used podcasting to become struggling entrepreneurs. Thus, we look back in our history about podcasting.

So, in this repurposed episode of PodcastReporter.com, we narrate a published article from the older Podcast User magazine (now podfaded) with evergreen content about the stage of new podcasters entering the podosphere.

Cover page of article from PODCAST USER Magazine

The name of the article is “Are podcasters the next generation of struggling entrepreneurs?” and it was created by myself, Fred Castaneda.

This was originally published in the older Podcast User magazine as hardcopy in issue 21, pages 39-40. Then it was narrated in the podcast show The Struggling Entrepreneur, and more recently in the small business podcast show called The Struggling Biz.  And so it is now repurposed from this latter podcast show, as it was published as the prior episode number 56 in 2020.

As you will hear in this podcast audio episode, the key questions concerning monetization of podcasts within the podosphere for those solo-preneurs and other small business owners.

I hope that this episode will deliver value of asking you to contemplate some key thoughts in your possible quest to monetization.

Thank you for your attention.

Copyright (c) 2020-2022, Matrix Solutions Corporation and michaelandmike.com and Podcast User Magazine. All rights reserved.

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569- What it really takes to be a PROFESSIONAL podcaster

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In this episode of The Podcast Reporter, we examine some details in which a long-term podcaster and author of podcast books named Evo Terra delivers in his recent podcast episode of Podcast Pontifications.

In this episode from Evo Terra, we see that he defines a REAL PROFESSIONAL in terms of education, training, experience, diplomacy, communication, liaison skills, business skills and acumen, as well as organizational and leadership skills — and NOT just the ability to create a podcast show and publish some episodes that may be low quality or not.

As Evo states: “None of those examples will come as a surprise to you. We know that true professionals—doctors, musicians, writers, and yes, podcasters—all invest a significant amount of time and effort in the study of their craft. Because with very few exceptions, professionalism isn’t achieved by the piecemeal accumulation of surface-level tactics, tricks, and hacks.”  (And I understood the “hacks” to be the ability to follow a script or tutorial to learn how to podcast in a very short time, without regard to the back-end and business-end of being a real professionally skilled and experienced podcaster)

In Evo’s audio episode, he mentions in the title of one section that you, as a podcaster, must go “Beyond Podcasting 101.” From his point of view, it is important not just to know the how of your trade, but the WHY, and especially the overall history, audience, business and environment in the podosphere. As he mentions, “Hacks and borrowed skills will only get you so far.”

So you may call yourself a podcast consultant — even a professional — but without the experience, education, training and other skills learned about the TRADE of podcasting, you are still considered by Evo to be just a 90-minute wonder who learned how to create a podcast show and publish one episode from a tutorial (what can be construed to be a “hack.”)

The details the skills are noted in the part of Evo’s episode when he describes how you may know that you are truly a professional podcaster:

In podcasting, copywriting skills are a necessity. Episodes notes need to be written, as does the article that accompanies the episode on a website. Don’t forget the variations on social copy!

Oh, and those social shares will need some customized graphics. And the show itself needs compelling artwork to make it attractive to new listeners. Wait! The webpage for the episode will need graphics as well. Website? Oh, right! That website needs to be built out and maintained. And the show needs to be marketed so it grows. Don’t forget liaising with other podcasters. And someone needs to figure out the business plan so the show succeeds and your idea of being a professional podcaster actually becomes a going concern and how you put food on the table. That’s a sampling of what it takes to really be a professional podcaster. A few are able to master all of it on their own. More realize their own limitations and enlist the services of others. But even then, the podcaster has an understanding of all the pieces and can step in when necessary. Because it all has to be done.“

And finally, Evo states that learning from a mentor, a role-model or thought-leader (call him what you will), you can gain the wisdom that will in time give you the edge to call yourself a podcaster. And he does this by citing the old saying:

“If I see further than others, it’s because I stand on the shoulders of giants.”

What I see for a professional podcaster is one who aspires to become one of the GIANTS, upon whose shoulders I could stand, and from whose experience and charisma and knowledge I can soak up (like a sponge) and then deliver to others, as they will also stand upon my shoulders.

So, we hope that you can aspire to become a GIANT in the world of professional podcasters.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Evo Terra of Podcastpontifications.com. All rights reserved.

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podcast

496- From podcasting hobby-preneur to full-time podcaster

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In this episode of The Podcast Reporter, we deliver a REPURPOSED podcast episode on the topic of examining a case study of becoming a full-time podcasting entrepreneur from an earlier status as a hobby-preneur. We do this without music intro or outro, as the episode was recorded in an empty hotel lounge with construction and other ambient noise on a portable recorder.

As you will hear in this REPURPOSED audio episode, a hobby that you can pick up and enjoy (because you may have a “passion” for it) can be a “labor of love” at first. For me, it was podcasting. And then, after a while, your expertise will grow and you may see others in the podosphere being successful in monetizing podcasts within their businesses. And this activity may spawn the desire inside you to join the small business owners who podcast and make revenue from that hobby that can now become a revenue stream (toward perhaps a full-time business activity within your entrepreneurship).

And so, the passion that I had led me to create more podcasts. And then you can compare other environments and see how you can be a small business and lead the way with podcasting. In this case study, I actually compared my podcasting to working with automobiles — developing a hobby to become eventually a small business or startup or entrepreneurship.

Now, I have had prior experience in starting businesses since 1980. And so, I used the “hobby” and put it in “idle” mode, running and available for me — until the time arrives for me to be serious about the podcasting environment and move into the podosphere when I would launch an entrepreneurial venture and possibly be FULL-TIME. And I would position podcasting within the business environment, business model and create content or be a consultant. And, as you will hear, I did go down the path of being a luminary and subject-matter expert, a solution provider, then a trusted advisor, and finally a THOUGHT LEADER.

Perhaps you can relate your own situation with my story — especially if you want to become a thought leader and starting from a hobby.

We hope that you will enjoy this story of how I took a “hobby” and became a “hobby-preneur” and then moved into an entrepreneurial venture with podcasting. Although this episode was originally slated for a podcast show that was called “Boomers for Startups” (which has podfaded), it may provide evergreen content that can provide relevant VALUE to the aspiring and new podcasters.

Thank you for your attention.

NOTE: We do not have the active links which were mentioned toward the end of the episode, because they were out-of-date and many have been withdrawn. Thus, we just will go with the audio for the show of this REPURPOSED episode.

Also, we addressed the “necessity-preneur” in another episode, because with the virus crisis, many may have the NEED to become an entrepreneur, even though that was not their intended path or their desire at the time — but they had to provide for themselves and had to generate income in some way quickly.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.

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488- Getting other podcasters to collaborate with you

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In this episode of The Podcast Reporter, we reflect on a recent brief episode from buzzsprout.com in the form of a six-minute video. The subject was how to collaborate with other podcasters — and what was covered was how to get on other podcasters’ shows and how to get other podcasters to come to your show(s).

You can watch this six-minute video at this link:

This video suggests the following ways for podcaster collaborations (that is, by bringing influential guests on your podcast show and being a guest on others’ podcast shows):

  • Make your dream list of those podcasters or guests with somewhat similar relation that would be a good fit for your audience;
  • Pitch each person on your dream list to collaborate with you (including suggestions for initially getting in contact with them);
  • Decide which of 3 main ways to collaborate:
    • Guest star appearance;
    • Podcast “takeover” — i.e., dropping one of your episodes into the guest’s podcast feed to share the episode;
    • Record a podcast segment for the other podcaster’s show.

 

Now, for this podcaster, I have had experience in podcaster collaboration in both getting interviewees for my podcast shows (especially both The Struggling Entrepreneur / The Struggling Biz, as well as Podcast Reporter). And I also used what I learned from these collaborations for my other podcast interviews, such as the ones for veterans’ service organizations and podcast meetups. And I have, indeed, used all these strategies from this video at one time or another — and in one way or another — in my collaborations.

And I had developed a type of structured approach and workflow for doing this — from the idea stage, the planning stage, the preparation stage, the communication stage with the other podcaster, as well as the timing and synchronizing stage, the recording stage, the post-production and editing stage, the other podcaster’s reviews-and-approval stage, the posting of the episode stage, the publication stage and the promotion stage (with follow-up).

While the video goes into just 6-minutes of an overview, there is a lot more work to doing the collaboration correctly. In fact, I would compare the 6-minute video to the tip of an iceberg — that is, what was suggested is merely 5 per cent of the work involved to do it right.

I sincerely hope that you have all the right pieces in your project plan and project workflow to do podcaster collaboration correctly, so that you can have a successful interview, collaboration and episode — and thus, make your podcast successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and buzzsprout.com. All rights reserved.

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497- A broadcaster and his journey in podcasting — a look back

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In this episode of The Podcast Reporter, we deliver a look back at one of the original podcasters who came from the area of radio and internet broadcasting. This is Richard Cleveland, who had his production company called Naked Ape Production (the twitter handle is @naked_ape_prod). We were lucky enough to interview him from his site in Canada and learn what the difference would be in the world of “internet broadcasting” and podcasting.

And so, from almost a decade ago, we look at a moment back when the people in the internet did not understand podcasting. And here is how a veteran of over 20 years was able to launch successfully podcast shows with the intent of monetizing businesses in the podosphere.

This was originally an episode from an earlier podcast show called The Struggling Entrepreneur. And we thank Richard Cleveland for his time and his talent. By the way, later on in the years, Richard was a guest podcaster who contributed to one of the “rounds” of the Podcasters’ Roundtable podcast show, created and hosted by Ray Ortega.

In the early days of podcasting, we were forced to educate inquisitive minds about podcasting — we had to explain what a podcast was, and how subscriptions to shows did not necessarily mean a paid amount to subscribe, etc. And thus, Richard found an eloquent method of education so that people initially understood the concept of podcasting — it was an “internet broadcasting show.” And he has always been a proponent of the question: “are we podcasters or internet broadcasters?”

Now, although some of the links or sites may have changed or faded out from the podosphere, we owe much to early podcasters like Richard Cleveland who paved the way for today’s successful platform of new media in podcasting and getting it close to today’s broadcasting on the internet.

Thus, we hope that you will enjoy this repurposed episode from the archives of the early podcasters. And you can see, then, how much has changed, but how much has also stayed the same.

Thank you for your attention as we deliver some memories of podcasters in their journeys from the past.

Copyright (c) 2020, Matrix Solutions Corporation and Richard Cleveland. All rights reserved.

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473- First look at the Dave Jackson book on monetizing podcasts

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In this episode of The Podcast Reporter, we discuss in the form of an overview the contents of the recent book from Dave Jackson of The School of Podcasting called “Profit from your Podcast: Proven Strategies  to Turn Listeners into a Livelihood.” (from Allworth Press, New York)

Thus, this episode was my impromptu review of the contents of the book and the perceived value at first glance from myself, a podcaster of  15 years. Thus, it is a form of “stream-of-consciousness” description, with a few editorial comments. And I do apologize for the extraneous noise from my flipping the pages next to my condenser microphone.

One big bonus is the bonus course from Dave for those who have bought the book. I really look forward to getting the content and resources from this course — and I do plan to report on this later on in an episode.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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442- Value of Screencasting for Podcasters

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In this episode of The Podcast Reporter, we focus on another opportunity for podcasters to grow their audience and include not just “ears” in audio, but also “eyes” in video. This is in the area of videocasting or more commonly known as screencasting.

And we deliver an interview with Lon Naylor, who (in my opinion) is the king of videocasts and screencasts. He has his own membership site called screencapturevideo.com, as well as training programs and webinars for those entrepreneurs and podcasters who wish to enter the video world of screencasting.

As you will hear in this repurposed interview of an audio episode from a previous podcast show, Lon explains what screencasting is, what it consists of, and how a beginner can approach obtaining the skills of being a professional screencaster and video content creator.

Lon also gives some hints and tips to get started from podcasting to screencasting, such as:

  • Use transcriptions to plan your screencast;
  • Start with PowerPoint and migrate to Camtasia Studio for creating video screencasts;
  • Once you have the basics down and have a few videos created, migrate to a good membership site (like screencapturevideo.com) to get training and increase your skills; and
  • create a plan to monetize your new screencasting skills, in addition to your podcasting skills (e.g., as a consultant or to create offerings, products, etc.).

Lon has earned his reputation for being called “The Camtasia Guy” with his skills in MS PowerPoint and with the product from Techsmith.com called Camtasia Studio. And now, he has his membership site with training for both products at screencapturevideo.com .

So, if you wish to enter the area of screencasting and add these skills to your portfolio as a podcaster, then we wish you the best in becoming a great screencaster. If you do subscribe to Lon’s membership site, I am sure that you will see his webinars as great value. And this would be in addition to the available courses to learn the skills with Camtasia Studio (these courses are from Ron Hogue and called Camtasia Mastery).

We hope that your business will increase and that you can get new opportunities in screencasting, in addition to podcasting. All of these can go to make your business more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Lon Naylor of Screencapturevideo.com. All rights reserved.

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455- Podcast guest interviews — a study

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In this episode of The Podcast Reporter, we review the results of a study that focused on podcast interviews. This study was presented by Tom Schwab (someone whom we have interviewed before in this series since 2015). His platform is called Interview Valet.

This study was prepared by Tom and delivered at various conferences. In fact, from the current emails from the Podcast Movement Virtual conference announcing the speakers, it seems that Tom will be giving his presentation at the virtual event. In the past, he has delivered this topic at the Podfest Global Summit as a keynote.

But for now, the presentation slide deck can be obtained for free at the web site for Interview Valet.

Now, I have known Tom since 2015. I had even interviewed him in an audio episode in this podcast series about his programs. What intrigued me most about him was that he stated that he did NOT want to be a podcaster and create content in that manner; but that he wanted to grow his prospects and leads by being a GUEST on other podcasts. And so he put together his platform for helping other entrepreneurs become guests on podcasts and then create value in this manner.

As you will see in his free pdf document called “The State of Podcast Interviews – 2020”, Tom delivers 16 pages of data from his study to support his programs called “Podcast Guest Profits.” And in this deliverable, Tom presents the DATA as he studied it for podcast interviews, including:

  • The platforms for recording guest interviews and the analytics associated with them;
  • The best days of the week for guest interviews;
  • The duration of the cycle from invitation to the actual recording and from recording to posting the guest interview episode;
  • The breakdown for audio vs. video interviews and even the live interviews; and
  • Some conclusions for future guest interviews in the podosphere.

If you, as a podcaster, wish to include guest interviews, then this data will be a good resource to begin the investigation of the direction you may wish to take in your plans for podcast episodes. And coupled with other podcast resources and information given by others about how to select guests and then prepare for a good interview, you should be able to create good content that will excite your listeners and deliver VALUE to your audience with the topics which they wish to consume and the experts that will be interesting. And this should help to grow your podcast successfully.

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

For this podcaster, I had started in 2006 with a podcast guest interview show called The Struggling Entrepreneur, which has unfortunately podfaded after nearly 500 episodes. It has been replaced by a more modern version podcast show called The Struggling Biz. These shows interviewed aspiring entrepreneurs, as well as new entrepreneurs, successful entrepreneurs and those who did not succeed — and each episode presented some lessons learned from multiple angles. We even had interviews with some small business owners that said that they did NOT want to be entrepreneurs, but preferred to stay in their career day-jobs.

So, for myself, guest interviews are helpful for the podcaster — not only in generating interest and delivering quality content, but also in improving your skills as an interviewer, content creator, aspiring journalist and informer (in my case, a Podcast Reporter).

Thus, I wish the best to you in becoming a great interviewer and for creating great episodes in your podcast show with your guests — and in making your podcast show successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Tom Schwab of InterviewValet.com. All rights reserved.