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496- From podcasting hobby-preneur to full-time podcaster

In this episode of The Podcast Reporter, we deliver a REPURPOSED podcast episode on the topic of examining a case study of becoming a full-time podcasting entrepreneur from an earlier status as a hobby-preneur. We do this without music intro or outro, as the episode was recorded in an empty hotel lounge with construction and other ambient noise on a portable recorder.

As you will hear in this REPURPOSED audio episode, a hobby that you can pick up and enjoy (because you may have a “passion” for it) can be a “labor of love” at first. For me, it was podcasting. And then, after a while, your expertise will grow and you may see others in the podosphere being successful in monetizing podcasts within their businesses. And this activity may spawn the desire inside you to join the small business owners who podcast and make revenue from that hobby that can now become a revenue stream (toward perhaps a full-time business activity within your entrepreneurship).

And so, the passion that I had led me to create more podcasts. And then you can compare other environments and see how you can be a small business and lead the way with podcasting. In this case study, I actually compared my podcasting to working with automobiles — developing a hobby to become eventually a small business or startup or entrepreneurship.

Now, I have had prior experience in starting businesses since 1980. And so, I used the “hobby” and put it in “idle” mode, running and available for me — until the time arrives for me to be serious about the podcasting environment and move into the podosphere when I would launch an entrepreneurial venture and possibly be FULL-TIME. And I would position podcasting within the business environment, business model and create content or be a consultant. And, as you will hear, I did go down the path of being a luminary and subject-matter expert, a solution provider, then a trusted advisor, and finally a THOUGHT LEADER.

Perhaps you can relate your own situation with my story — especially if you want to become a thought leader and starting from a hobby.

We hope that you will enjoy this story of how I took a “hobby” and became a “hobby-preneur” and then moved into an entrepreneurial venture with podcasting. Although this episode was originally slated for a podcast show that was called “Boomers for Startups” (which has podfaded), it may provide evergreen content that can provide relevant VALUE to the aspiring and new podcasters.

Thank you for your attention.

NOTE: We do not have the active links which were mentioned toward the end of the episode, because they were out-of-date and many have been withdrawn. Thus, we just will go with the audio for the show of this REPURPOSED episode.

Also, we addressed the “necessity-preneur” in another episode, because with the virus crisis, many may have the NEED to become an entrepreneur, even though that was not their intended path or their desire at the time — but they had to provide for themselves and had to generate income in some way quickly.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.

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podcast

488- Getting other podcasters to collaborate with you

In this episode of The Podcast Reporter, we reflect on a recent brief episode from buzzsprout.com in the form of a six-minute video. The subject was how to collaborate with other podcasters — and what was covered was how to get on other podcasters’ shows and how to get other podcasters to come to your show(s).

You can watch this six-minute video at this link:

This video suggests the following ways for podcaster collaborations (that is, by bringing influential guests on your podcast show and being a guest on others’ podcast shows):

  • Make your dream list of those podcasters or guests with somewhat similar relation that would be a good fit for your audience;
  • Pitch each person on your dream list to collaborate with you (including suggestions for initially getting in contact with them);
  • Decide which of 3 main ways to collaborate:
    • Guest star appearance;
    • Podcast “takeover” — i.e., dropping one of your episodes into the guest’s podcast feed to share the episode;
    • Record a podcast segment for the other podcaster’s show.

 


Now, for this podcaster, I have had experience in podcaster collaboration in both getting interviewees for my podcast shows (especially both The Struggling Entrepreneur / The Struggling Biz, as well as Podcast Reporter). And I also used what I learned from these collaborations for my other podcast interviews, such as the ones for veterans’ service organizations and podcast meetups. And I have, indeed, used all these strategies from this video at one time or another — and in one way or another — in my collaborations.

And I had developed a type of structured approach and workflow for doing this — from the idea stage, the planning stage, the preparation stage, the communication stage with the other podcaster, as well as the timing and synchronizing stage, the recording stage, the post-production and editing stage, the other podcaster’s reviews-and-approval stage, the posting of the episode stage, the publication stage and the promotion stage (with follow-up).

While the video goes into just 6-minutes of an overview, there is a lot more work to doing the collaboration correctly. In fact, I would compare the 6-minute video to the tip of an iceberg — that is, what was suggested is merely 5 per cent of the work involved to do it right.

I sincerely hope that you have all the right pieces in your project plan and project workflow to do podcaster collaboration correctly, so that you can have a successful interview, collaboration and episode — and thus, make your podcast successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and buzzsprout.com. All rights reserved.

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497- A broadcaster and his journey in podcasting — a look back

In this episode of The Podcast Reporter, we deliver a look back at one of the original podcasters who came from the area of radio and internet broadcasting. This is Richard Cleveland, who had his production company called Naked Ape Production (the twitter handle is @naked_ape_prod). We were lucky enough to interview him from his site in Canada and learn what the difference would be in the world of “internet broadcasting” and podcasting.

And so, from almost a decade ago, we look at a moment back when the people in the internet did not understand podcasting. And here is how a veteran of over 20 years was able to launch successfully podcast shows with the intent of monetizing businesses in the podosphere.

This was originally an episode from an earlier podcast show called The Struggling Entrepreneur. And we thank Richard Cleveland for his time and his talent. By the way, later on in the years, Richard was a guest podcaster who contributed to one of the “rounds” of the Podcasters’ Roundtable podcast show, created and hosted by Ray Ortega.


In the early days of podcasting, we were forced to educate inquisitive minds about podcasting — we had to explain what a podcast was, and how subscriptions to shows did not necessarily mean a paid amount to subscribe, etc. And thus, Richard found an eloquent method of education so that people initially understood the concept of podcasting — it was an “internet broadcasting show.” And he has always been a proponent of the question: “are we podcasters or internet broadcasters?”

Now, although some of the links or sites may have changed or faded out from the podosphere, we owe much to early podcasters like Richard Cleveland who paved the way for today’s successful platform of new media in podcasting and getting it close to today’s broadcasting on the internet.

Thus, we hope that you will enjoy this repurposed episode from the archives of the early podcasters. And you can see, then, how much has changed, but how much has also stayed the same.

Thank you for your attention as we deliver some memories of podcasters in their journeys from the past.

Copyright (c) 2020, Matrix Solutions Corporation and Richard Cleveland. All rights reserved.

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podcast

473- First look at the Dave Jackson book on monetizing podcasts

In this episode of The Podcast Reporter, we discuss in the form of an overview the contents of the recent book from Dave Jackson of The School of Podcasting called “Profit from your Podcast: Proven Strategies  to Turn Listeners into a Livelihood.” (from Allworth Press, New York)

Thus, this episode was my impromptu review of the contents of the book and the perceived value at first glance from myself, a podcaster of  15 years. Thus, it is a form of “stream-of-consciousness” description, with a few editorial comments. And I do apologize for the extraneous noise from my flipping the pages next to my condenser microphone.

One big bonus is the bonus course from Dave for those who have bought the book. I really look forward to getting the content and resources from this course — and I do plan to report on this later on in an episode.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

442- Value of Screencasting for Podcasters

In this episode of The Podcast Reporter, we focus on another opportunity for podcasters to grow their audience and include not just “ears” in audio, but also “eyes” in video. This is in the area of videocasting or more commonly known as screencasting.

And we deliver an interview with Lon Naylor, who (in my opinion) is the king of videocasts and screencasts. He has his own membership site called screencapturevideo.com, as well as training programs and webinars for those entrepreneurs and podcasters who wish to enter the video world of screencasting.

As you will hear in this repurposed interview of an audio episode from a previous podcast show, Lon explains what screencasting is, what it consists of, and how a beginner can approach obtaining the skills of being a professional screencaster and video content creator.

Lon also gives some hints and tips to get started from podcasting to screencasting, such as:

  • Use transcriptions to plan your screencast;
  • Start with PowerPoint and migrate to Camtasia Studio for creating video screencasts;
  • Once you have the basics down and have a few videos created, migrate to a good membership site (like screencapturevideo.com) to get training and increase your skills; and
  • create a plan to monetize your new screencasting skills, in addition to your podcasting skills (e.g., as a consultant or to create offerings, products, etc.).

Lon has earned his reputation for being called “The Camtasia Guy” with his skills in MS PowerPoint and with the product from Techsmith.com called Camtasia Studio. And now, he has his membership site with training for both products at screencapturevideo.com .


So, if you wish to enter the area of screencasting and add these skills to your portfolio as a podcaster, then we wish you the best in becoming a great screencaster. If you do subscribe to Lon’s membership site, I am sure that you will see his webinars as great value. And this would be in addition to the available courses to learn the skills with Camtasia Studio (these courses are from Ron Hogue and called Camtasia Mastery).

We hope that your business will increase and that you can get new opportunities in screencasting, in addition to podcasting. All of these can go to make your business more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Lon Naylor of Screencapturevideo.com. All rights reserved.

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podcast

455- Podcast guest interviews — a study

In this episode of The Podcast Reporter, we review the results of a study that focused on podcast interviews. This study was presented by Tom Schwab (someone whom we have interviewed before in this series since 2015). His platform is called Interview Valet.

This study was prepared by Tom and delivered at various conferences. In fact, from the current emails from the Podcast Movement Virtual conference announcing the speakers, it seems that Tom will be giving his presentation at the virtual event. In the past, he has delivered this topic at the Podfest Global Summit as a keynote.

But for now, the presentation slide deck can be obtained for free at the web site for Interview Valet.


Now, I have known Tom since 2015. I had even interviewed him in an audio episode in this podcast series about his programs. What intrigued me most about him was that he stated that he did NOT want to be a podcaster and create content in that manner; but that he wanted to grow his prospects and leads by being a GUEST on other podcasts. And so he put together his platform for helping other entrepreneurs become guests on podcasts and then create value in this manner.

As you will see in his free pdf document called “The State of Podcast Interviews – 2020”Tom delivers 16 pages of data from his study to support his programs called “Podcast Guest Profits.” And in this deliverable, Tom presents the DATA as he studied it for podcast interviews, including:

  • The platforms for recording guest interviews and the analytics associated with them;
  • The best days of the week for guest interviews;
  • The duration of the cycle from invitation to the actual recording and from recording to posting the guest interview episode;
  • The breakdown for audio vs. video interviews and even the live interviews; and
  • Some conclusions for future guest interviews in the podosphere.

If you, as a podcaster, wish to include guest interviews, then this data will be a good resource to begin the investigation of the direction you may wish to take in your plans for podcast episodes. And coupled with other podcast resources and information given by others about how to select guests and then prepare for a good interview, you should be able to create good content that will excite your listeners and deliver VALUE to your audience with the topics which they wish to consume and the experts that will be interesting. And this should help to grow your podcast successfully.

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:


For this podcaster, I had started in 2006 with a podcast guest interview show called The Struggling Entrepreneur, which has unfortunately podfaded after nearly 500 episodes. It has been replaced by a more modern version podcast show called The Struggling Biz. These shows interviewed aspiring entrepreneurs, as well as new entrepreneurs, successful entrepreneurs and those who did not succeed — and each episode presented some lessons learned from multiple angles. We even had interviews with some small business owners that said that they did NOT want to be entrepreneurs, but preferred to stay in their career day-jobs.

So, for myself, guest interviews are helpful for the podcaster — not only in generating interest and delivering quality content, but also in improving your skills as an interviewer, content creator, aspiring journalist and informer (in my case, a Podcast Reporter).

Thus, I wish the best to you in becoming a great interviewer and for creating great episodes in your podcast show with your guests — and in making your podcast show successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Tom Schwab of InterviewValet.com. All rights reserved.

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podcast

431A- Why should one start a podcast in 2020 — Ben Krueger

In this episode of The Podcast Reporter, we deliver our perspectives of a podcast episode (#E260) which is also an article written by Dennis Brown of the Growth Experts podcast show that highlights Ben Krueger of cashflowpodcasting.com and wonders if you should start a podcast in what is left this year. The title of the article is “Should you start a podcast in 2020?”

Now, Dennis does give us a good table of contents (with time codes from the audio episode) for his podcast interview episode in which he digs into the details of the question about starting a podcast in 2020 from a business perspective:

2:10 – Why did Ben choose Podcasting as a business 8 years ago?

5:26 – Ben shares to us the scale and size of his podcasting business as of today.

6:17 – He also mentioned some clients that he has been currently working with.

8:35 – Ben picked a business superpower he wished he had.

10:17 – The stats and standing of podcasting as of today in the world.

15:50 – How to be a leader in your podcasting niche.

16:53 – We talked about one of the huge indicators in whether or not podcasting is for you and Dennis’s personal opinion.

19:11 – Why a business podcast is a great channel for the right time and the right type of business.

21:49 – Dennis answered why did he not start a LinkedIn and social selling podcast.

23:36 – The right personality if you want to pursue podcasting as your medium.

26:15 – We talked about podcast types and how long is the duration of a podcast.


We mention this now, as we are about to close the third quarter of 2020 and enter into the last quarter. For many entrepreneurs, they may feel as if it is too late to begin one this year, and they may want to start a podcast in 2021 at the beginning of the year. In this way, the planning will be better, and the economy should pick up after the elections, and the virus crisis should calm down — thus, the outlook may be better for success in a podcast.

Ben Krueger

Ben is an experienced business podcaster, author and consultant. I have known him since 2014 (when I met him at the initial Podcast Movement conference).

Now, you can listen to the audio episode interview from the links given already, and there is a download button for you to download the episode, if you wish. It is a 30MB file, but the audio quality is good.

One interesting item is the “superpower” skill set that is described during the interview. Another one is Ben’s perspective of how to become a leader in a podcasting niche as a starter podcaster.

For this podcaster, I recommend this interview for any aspiring or new podcasters that want to go and be successful in a niche. I feel that the benefit for you could be the generation of ideas and the direction of your niche.


We hope that your podcast niche will be a successful one — and the year 2020 still offers opportunities for the newcomers, even though there are a million different shows available in the podosphere today.

Thank you for your attentions.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Dennis Brown. All rights reserved.

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podcast

427- Podcasts about podcasting

In this very brief episode of podcastreporter.com, we focus on a list of podcast shows whose subject is PODCASTING. This list was initially delivered in July of 2020 by Dave Jackson in his schoolofpodcasting.com site and was mentioned in various podcast episodes from him. In fact, the title of this list is “Podcasts about Podcasting — the never-ending list.”

When we look at the list, Dave has not only divided the entire list by different categories, but he also has let you know which of these shows is no longer active. He did this by striking a line through the title (e.g., the list has the podcast show of “Your Podcast Consultant” with the strike-through added.

As you will hear in this audio episode, the categories for the list include the following (and in the order in which they appear on the list):

  • Active “how-to” podcasts;
  • Podcasters being interviewed;
  • Occasional episodes; and
  • Shows on hiatus (podfaded),

We would like to mention that this show of The Podcast Reporter is listed in the first category of Active How-to Podcasts with the subject line of “Podcasting News.”

Now, this list has grown over the past 15 years under the watchful eye of Dave Jackson of The School of Podcasting as a key podcaster and content creator. You see, in the early days of the podosphere in 2005 and following, the list was rather small, and all the podcasters with shows about podcasting could have been gathered together in person at the first Podcast and Portable Media Expo in Ontario, California, in 2005 and 2006.

So, as a reference for the media, as well as the new and aspiring (and even older and experienced) podcasters, this list can show how much the podcasting community has embraced those shows whose topic revolves around podcasting and the podosphere.

By the way, this list also received an honorable mention in a recent issue of the podnews.net newsletter.

So, if you want to keep on top  of the podcasting space, you may want to review the list and subscribe to some of these more active shows whose subjects may be of interest to you. And in this way, you can continue to be on top of your game in podcasting, as well as become knowledgeable in the podosphere as a content creator and podcaster. We hope that his list will provide you with yet another resource for your own knowledge, education and be of value to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson from The School of Podcasting. All rights reserved.

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podcast

425- Importance of podcast Scripts

In this episode of The Podcast Reporter, we focus on an article found in the July issue of medium.com that dealt with scripts in podcasting. The title of the article is “Scripting Down Your Podcast : How Important is it?”

In this article, the topic of the importance of podcast scripts is reviewed from the point of view of the value to the podcaster.

In the beginning of the article, the key factor articulated is that “Having a script will help you deliver your message in a more effective manner.”

Then the article delivers some tips to frame a great podcast script. In addition to creating a road map of your episode topics, the article also suggests that you maintain a conversational tone (and not an overly technical one), as well as leaving some room (or markers) for impromptu topics that will suggest spontaneity in your content. And although I, myself, do not recommend the following tip, the article suggests that you even indicate certain patterns of speech: “mark out the specific lines for pauses, laughs, emphasis, and sighs.”  (You see, for myself, these audio noises should be natural and sometimes spontaneous)

And finally, the article even includes some tips for quality scripting with a suggested podcast script template. This framework would give you the following areas of content for a “quality script”:

  • 1. Sponsor message
    2. Introduction
    3. Musical jingle/sound effects
  • 4. A longer explanation of what’s in store
    5. Topic 1
    – Main point
    – Supporting point
    – Supporting data
    – Supporting quote
    6. Segue
    7. Topic 2
    – Main point- Supporting point
    – Supporting data
    – Supporting quote
    8. Sponsor message
    9. Topic 3
    – Main point
    – Supporting point
    – Supporting data
    – Supporting quote
    10. Segue
    11. Outro
    12. Call to action
    13. Sponsor message
    14. Musical jingle/sound effect

And, as you can see, the detailed script becomes quite a template for production of a full episode.

Now, for this podcast reporter, I have done scripting like the above in the early days of my podcasting experience — back from 2006. However, with practice and experience, I have been able to break away from the chains of such a strict template to a brief outline or a detailed outline (depending upon the nature of the topic, the interviewee involved, and the amount of minutia or details concerned).

For the novice or new podcaster, or for the aspiring podcaster, the above template can give an idea to the podcaster of how much detailed work there is to plan for a quality podcast episode instead of just “winging it” or doing a “roll your own on the fly” episode.

However, perhaps your episode need not be so rigorous or strict or detailed. A good, solid outline can be a perfect substitute once your audio conversational skills are perfected, and when you can learn to be spontaneous with a guest, or when you can have enough background in your topic to go “off script” (as they say in the media).

Whichever method you choose, a script can be a good training tool. It can also be the foundation for creating good show notes and ensure that you have good skills in planning your podcast episodes. And perhaps you may want to create your own template — suited to your skills, your personality, your podcast show and your topics.

So we hope that your scripting skills can be improved and that your planning for your episodes will help make your podcast show successful in growing your audience and making loyal fans of your listeners.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and mediu.com. All rights reserved.

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podcast

422- Podcasting Pundit Paul Colligan at Podcast Movement 2020

In this issue of PodcastReporter.com, we repurpose a prior episode of this show (#328), where we interviewed Paul Colligan on the exhibit hall show floor of the Podcast Movement 2020 conference (known as Evolutions).

Now, Paul Colligan has been a podcaster since 2004, and he has been a strategist for profitable podcasting. He also developed and sold his own product in 2007-2008 that provided support for a one-to-one RSS feed delivery and key deliverables for good revenue streams and podcasts (which was known as PremiumCast).

In addition to being a luminary, a content creator with videos, blogs and other media deliverables, Paul is also a screencaster, a solution provider, a trusted advisor  and thought leader for the podcasting and New Media space. He is highly regarded by all of the early podcasters and has been not only a role model, but also a mentor to many (such as myself). As a matter of fact, my I was a member of his “member” program called New Media Inner Circle and also took his course called Podcast Secrets in 2007.

Now, we had interviewed Paul before a major event that was the key for podcasters in 2015 (i.e., the NMX or New Media Expo in Las Vegas). In that episode, Paul gave us not only the state of the podosphere at that time, but also where he felt that podcasting would be going in the next five years — that is, 2020). And here is the link to the audio file:

Paul plans to launch yet another podcast, and he will call it The Aging Tech Show. This is planned to be a model for podcasting that will be current with a lot of fun for strategies for profitable podcasting — among other things.

In addition, Paul also will update his book series on podcasting (originally started with the title of “How to Podcast” — since 2015 and 2016).

So, we encourage all podcasters to subscribe to his podcast show called The Podcast Report. It is delivered by Paul for each season, and it contains gems that do prove to be of value to all podcasters.

We hope that all you podcasters enjoy Paul’s books, his videos, his new show, as well as The Podcast Report — and that the content from his programs will help to make you successful in your podcasting.

Thank you for our attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.