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podcast

540- Podcasting website requirements

In this episode of The Podcast Reporter, we review a post by Mark Asquith of rebelbasemedia.io in which he reviews the five “must-have” items for creating a podcast website that will “stand out.”

As an experienced podcaster, I wanted to see what he would include in these necessary items for aspiring podcasters. The reason I did this is that I had seen his video titled “How to record a podcast episode: software and setups for all budgets” — and I was interested in what the absolute requirements were mentioned for a podcasting web site.

Well, I saw the main sections of this blog post about a podcasting web site, and he goes into detail about each one. They were:

  • Include a web magnet (and he refers you to a site that explains how to create a lead magnet;
  • Get involved with your podcast (and he gives several examples, such as contributions, questions or feedback — as well as a private  podcast or bonus feed);
  • Have organized and optimized pages (and he includes a reference to Evo Terra of PodcastPontifications.com as an example:  “Evo Terra’s revamped website places a lot of emphasis on his written content. Every episode has a transcription, full show notes and is tagged to make navigating his vast content library super easy.”);
  • Include a SPONSOR KIT, which should have the following:
    • “What you’ll provide for them – what does a sponsorship include, and how much will it cost?
    • Your previous ad-reads (if you have them)
    • An overview of your stats, including downloads, unique listeners and listener behaviour
    • Information on your demographic and audience
    • A contact form to call to action to get in touch.
    • A link to your PDF sponsor kit.”
  • A guesting page (with speaker and guest profiles and other needed promotional and preparation information pertaining to guests for your show).

And the main conclusion for this post is:  YES, you DO need a podcast website, if you are serious about becoming a professional podcaster and stepping into the world of monetization.


For this podcaster, I have used in the past the models created and espoused and delivered by such pundits as Paul Colligan and others to fill these requirements — and deliver many more for me.

Of course, Mark is monetizing his call to action to have you, the podcaster, engage him to help you create these sites for your podcast show.

Now, you can ensure that you have included these (or something like these) items in your website, or you can farm it out to a third party (of which there are many). But the important things to get out of this post is for you to check against your own show and website to see if you are including — or missing — some of these items. And a good checklist is always a beneficial idea for you, as a podcaster, to review.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Mark Asquith of rebelbasedmedia.io and michaelandmike.com. All rights reserved.

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Uncategorized

589- Podcasting in the past — luck passes me during a war

In this very brief episode of The Podcast Reporter, we remember past podcast shows that can have a memorable mental event during a date that triggers an anniversary. And a podcast show that you, a podcaster, can have at this time can also possibly bring back memories — in the form of flashbacks or other mental traffic.

For this podcaster, the event was 48 years ago, during the October, 1973, Yom Kippur War in the Middle East. At this time, I was an infantry paratrooper in the 82nd Airborne Division; and we were mobilized and deployed for action in the Middle East. In fact, our mission was to make a combat parachute jump at night in the deserts of the Sinai Peninsula during the War on the side of the Israelis to go and fight both the Egyptian army, and then their future allies as well, the Soviet Airborne troops.

This event came into my mind as a remembrance when I thought about the podfaded podcast called The Combat Infantrymen podcast show that honored those US Army soldiers who earned the Combat Infantryman’s Badge and the Association which sponsored the podcast show.

In this show, I not only had solo episodes about my own life (such as the combat tour that I had during the Vietnam War), but I also interviewed other veterans who had earned the Combat Infantryman’s Badge from experience in combat during a past campaign (since World War II and then afterwards, like Korea, Vietnam, Grenada, Panama, Iraqi Freedom and Afghanistan, etc.).


As a podcaster, we can reflect on our own past experiences that have contributed to our podcast shows to deliver value in the past to our targeted audience. For myself, I had veterans who were combat infantrymen and their families (who really wanted to hear about their experiences, since most veterans never spoke about their experiences in combat) who were my audience. And thus, I provided value to them — that value allowing them some type of closure with their past, especially trauma and stress.

So the VALUE to your targeted audience should be a podcaster’s main objective and concern — although that may not be someone else’s cup of tea.

So, this October marks the 48th anniversary of my mobilization and deployment activities for the Yom Kippur War of 1973. And truthfully, after having come back in one piece from my combat tour in Vietnam, I was scared that I would not make it during this upcoming campaign — it was a spectre that I dreaded. And the reason was that this was a new war — and for veterans, this is the dread.

You see, when you are new to combat and have never experienced it, your fear has a way to drive you to survive in that situation while you are accomplishing your mission. But once you have tasted combat, then the fear grips you in an ugly way where you cannot “hide” yourself as you did when you were going into combat the first time. Your anticipation of the worst case haunts you, and all you can think of is to get through the environment by remembering the experience that you had that did allow you to survive and yet recover from fear and do what you had to do:  “TRAINING TAKES OVER.” And I lived this phrase and was prepared as I got ready for the parachute jump and then the care of the squad that I had to lead…training takes over.

However, thank goodness that the superpowers did not decide to fight each other, and so we stood down and went back to our own division to regular garrison duties.

And so I did get through the anticipation and fear from being involved in the war of the Middle East. And the CIB (Combat Infantrymen’s Badge) podcast helped me get past that incident and to experience some closure.

And for this, the podcaster like myself can appreciate past experiences and past podfaded episodes to prepare for newer episodes and have success in podcasting.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.

Categories
podcast

537- Some podcasters do not support progress for podcast software

In this episode of The Podcast Reporter, we discuss a theme of which I have been hearing more and more with live conversations from older podcasters — that is, those who started podcasting some 15 or 16 years ago (for me, it was more than 15 years ago). And we can tend to call these podcasters the “old guard” or “old timers” or “original podcasters.”

What is interesting is that this theme centers around “the gold old days” when podcasting was much more simple in not only discovery, but also in recording, posting, publishing, promoting, marketing and generating revenue from podcast episodes, podcast shows or podcast courses.


You see, in the early days of podcasting, there were not many tools available — either hardware or software — that made podcasting as easy and simple as it is today. You had to LEARN how to podcast by taking one of the very few available courses online or via audio or video course (you see, YouTube was not even available, as well as the other learning libraries like Udemy.com). Then you had to use the proven system of recording double-ender remote interviews and rely on the quirks of Skype for capturing the audio, and then rely on either free recording editors like audacity or fee-based editors like Adobe Audition.

For today, you have a ton of great hardware resources that allow you not only to capture the audio on both sides of interviews for yourself as a main podcaster and a guest (or guests), but also you have a myriad of software solutions to edit, post and publish (and then promote) your episode and show in the podosphere.

And earlier, you really only had the 800-pound gorilla (known as Apple iTunes) to rely on getting your show listed in New and Noteworthy, as well as getting reviews from listeners that could help you become more popular, as well as subscription and download stats to help you get ranked higher in the world of podcasts. And you see, today, you have not only Apple, but many systems and platforms that support podcasting — especially since now the social media platforms are getting into podcasting.

But if you wanted to become a podcaster then, you had to learn the hard way the details of podcasting from every point of view, every task, every detail and then be able to become versed in these — that is, become a professional podcaster who can then monetize the podcast environment in your business by becoming a podcast consultant or seek to become a pundit who would be recognized in the podosphere and then be asked to speak at podcasting conferences and events. And this led to your being able to promote (or “pimp”) your recently published book, ebook, course or program to audiences in person and in virtual events and replays. Why? Because you were then able to be known as a “podcast pundit” or resource with fame and with possibly generating revenue streams from your podcast (although it was almost impossible for most podcasters to make a full-time living from the revenues of podcasting — and so we had to be part-time entrepreneurs for such success).

So what happened to all the “good old days”?

Well, like all things, history and time have seen the PROGRESS of both the technology and the podosphere in terms of resources, hardware, software, conferences, ideologies, platforms and processes that have transformed podcasting to today’s situations.

I bring up this topic because several of the key podcasters from “the good old days” have expressed their opinions and feelings to me that they are not satisfied with the current status or direction of podcasting, and that perhaps they are tired of what is going on and the rapid pace of change and growth (especially with over 2 million podcast shows now) — so much so that they are considering leaving the podosphere and replace their once-passionate situation of podcasting with something else that will bring self-satisfaction with respect, development and success (whatever that may mean to them, like financial or fame rewards, etc.). In fact, they all mentioned that they do not support “PROGRESS” in podcasting at this time.

So, when a podcaster now starts to see this type of “twilight year” coming to his own environment, what should he contemplate? Should he depart from the podosphere or should he try to find a new niche in which he can rest his energy and his ambition and his passion?

This is an obvious call for a media content creator. For instead of audio podcasting, should he consider video podcastig? Should he consider going into the medium of screencasts and focus on creating helpful courses in video and audio that can assist those who really wish to learn — and perhaps become a regular on electronic learning libraries like Udemy.com? Or should he dedicate himself to writing a book or creating an audiobook about the history of podcasting from his own point of view and experiences (very much like political memoirs)?


For this podcaster, it really doesn’t matter what the arguments and directions for a PIVOT are (using the metaphor from Rise’s book about the Lean Startup Method) — but the important point is that the joy, passion and satisfaction from podcasting must be fulfilled. If not, then it becomes just a series of steps and tasks that one feels must be taken only due to habit — which have now become boring and even become an onerous task that can grow to become hated by the podcasters.

So, for me, the idea of becoming a content creator in a new world of media (regardless of audio or video or blogging or other types) should be paramount. It is of such importance in a rapidly changing world that this should be examined every year in a planning session with yourself, where you review the situation today, as well as your feelings and your future in the podosphere. Then you can create a cost-benefit analysis (where money and financial gain and revenue may not be the main considerations) to see what your real key success factors are for going toward your own personal RETURN ON INVESTMENT in your life.

I know that I, myself, go through this every year (I have since my 11th year in podcasting, when I felt the rapid change during my forced absence due to illness and family deaths). And my end result is that I have felt a renewed sense of PASSION and enjoyment from today’s podcasting — mainly because I have not let myself become a victim of letting habits become my “stale prison” due to any lack of planning and considerations for the podosphere and my relation to it (both then and now and the future).

I wish you the best in your own planning sessions with yourself to reflect and contemplate what value participating as a podcaster in the podosphere means to you now and in the future (or not); and for your strategies in determining what will be best for you in the near future.

Will you pivot or not to a new direction in the area of media? The choice is yours, and I wish you all the luck in the world if you do decide to continue in podcasting.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.

Categories
podcast

536- Get into Podcasting — a case for a podcast consultant

In this episode of The Podcast Reporter, we discuss the situation where an aspiring podcaster may want to start a podcast, but does not want to go through all the details about Apple and other providers to begin a podcast show and post episodes. They also don’t want to keep up with the rules and regulations, processes and procedures (which seem to be always changing frequently now) by Apple and other sites in order to create, test, post and publish episodes for your podcast show — they just want to create the content and publish it very easily.

So, one way of doing this (besides doing it by yourself and getting frustrated with the firms who do not call you back or take your technical support calls or answer questions in person but only by bots) is to go the route of using a podcast consultant until you understand the process and have a smooth running system that you can handle in the creation and posting and distribution of your content where you  want).


For this podcaster, I started podcasting 15 years ago. I used a free tutorial that was distributed online by Jason Van Orden (a podcaster at that time for the Podcasting Underground show). And soon, I realized that I needed a bit of education (which was not really available as it is today) by hiring a podcast consultant. In my case, I hired Dave Jackson of the School of Podcasting. Using remote conversations and communications via the internet, he set me on my way on the path to podcasting, and from there, I was on my own. I did hire him later on when I set up various other podcast shows, so that he could set them up, post them, publish them during the time which I wanted to focus on new content for my current shows. And this worked out very well.

And since then, other podcast consultants announced that they wanted to assist aspiring podcasters to launch their shows — one of them was the Podcast Repairman from Gary Leland, as an example.

And because of these reasons, I can see a favorable argument for hiring a good podcast consultant (like Dave Jackson or Daniel J Lewis) to assist me with MY OWN instructions, restrictions and limitations as agreed by a written contract or one saved by audio or video recording to assist in setting up a podcast show and episodes, and leaving you a well-oiled machine for you, as a podcaster, to create and publish your content in the podosphere.

Now, for this podcaster, I have also been a podcast consultant for several years, and it was enjoyable and I have had good customers that thanked me for getting them started in the podosphere and delivering VALUE in the editing of content and “productizing” the episodes which they published. However, with medical problems and family emergencies, I had to withdraw from this podcasting career specialty and only to keep a customer or two that wanted only screencasting services (e.g., creating video tutorials for software products and services). I only focus now into podcast content creation, but I am no longer a podcast consultant to assist others in setting up their shows.

But if I were now an aspiring podcaster that wants to start a show and focus strictly on the content creation and publication, I would seriously consider getting a quote from a respected podcast consultant (with a good and long favorable history of grateful customers) to assist me in getting my show created, launched and set up as a “publishing machine.” And if I wanted to monetize my show after creating and publishing it, I would then use the suggestions given to me by authors and podcasters who have published content on how to successfully make money from their podcasts — especially like Dave Jackson with his latest book, Profit from your Podcast.

I hope that you, as an aspiring podcaster, will find success in starting your show — whether or not you decide to use a podcast consultant, so that your show will deliver great VALUE to your audience and help to get you on the road to success (especially if you wish to monetize your show).

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Dave Jackson and Daniel J Lewis and Gary Leland and michaelandmike.com . All rights reserved.