627- Podcasters — the next generation of entrepreneurs

In this episode of The Podcast Reporter show, we deliver a REPURPOSED episode of an article that I had written, and which did appear both in a podcast episode in 2007 of The Struggling Entrepreneur podcast show, as well as earlier in 2020 within this show.

I feel that we can learn a lot from the past about how the podosphere started and how content creators used podcasting to become struggling entrepreneurs. Thus, we look back in our history about podcasting.

So, in this repurposed episode of, we narrate a published article from the older Podcast User magazine (now podfaded) with evergreen content about the stage of new podcasters entering the podosphere.

Cover page of article from PODCAST USER Magazine

The name of the article is “Are podcasters the next generation of struggling entrepreneurs?” and it was created by myself, Fred Castaneda.

This was originally published in the older Podcast User magazine as hardcopy in issue 21, pages 39-40. Then it was narrated in the podcast show The Struggling Entrepreneur, and more recently in the small business podcast show called The Struggling Biz.  And so it is now repurposed from this latter podcast show, as it was published as the prior episode number 56 in 2020.

As you will hear in this podcast audio episode, the key questions concerning monetization of podcasts within the podosphere for those solo-preneurs and other small business owners.

I hope that this episode will deliver value of asking you to contemplate some key thoughts in your possible quest to monetization.

Thank you for your attention.

Copyright (c) 2020-2022, Matrix Solutions Corporation and and Podcast User Magazine. All rights reserved.


537- Some podcasters do not support progress for podcast software

In this episode of The Podcast Reporter, we discuss a theme of which I have been hearing more and more with live conversations from older podcasters — that is, those who started podcasting some 15 or 16 years ago (for me, it was more than 15 years ago). And we can tend to call these podcasters the “old guard” or “old timers” or “original podcasters.”

What is interesting is that this theme centers around “the gold old days” when podcasting was much more simple in not only discovery, but also in recording, posting, publishing, promoting, marketing and generating revenue from podcast episodes, podcast shows or podcast courses.

You see, in the early days of podcasting, there were not many tools available — either hardware or software — that made podcasting as easy and simple as it is today. You had to LEARN how to podcast by taking one of the very few available courses online or via audio or video course (you see, YouTube was not even available, as well as the other learning libraries like Then you had to use the proven system of recording double-ender remote interviews and rely on the quirks of Skype for capturing the audio, and then rely on either free recording editors like audacity or fee-based editors like Adobe Audition.

For today, you have a ton of great hardware resources that allow you not only to capture the audio on both sides of interviews for yourself as a main podcaster and a guest (or guests), but also you have a myriad of software solutions to edit, post and publish (and then promote) your episode and show in the podosphere.

And earlier, you really only had the 800-pound gorilla (known as Apple iTunes) to rely on getting your show listed in New and Noteworthy, as well as getting reviews from listeners that could help you become more popular, as well as subscription and download stats to help you get ranked higher in the world of podcasts. And you see, today, you have not only Apple, but many systems and platforms that support podcasting — especially since now the social media platforms are getting into podcasting.

But if you wanted to become a podcaster then, you had to learn the hard way the details of podcasting from every point of view, every task, every detail and then be able to become versed in these — that is, become a professional podcaster who can then monetize the podcast environment in your business by becoming a podcast consultant or seek to become a pundit who would be recognized in the podosphere and then be asked to speak at podcasting conferences and events. And this led to your being able to promote (or “pimp”) your recently published book, ebook, course or program to audiences in person and in virtual events and replays. Why? Because you were then able to be known as a “podcast pundit” or resource with fame and with possibly generating revenue streams from your podcast (although it was almost impossible for most podcasters to make a full-time living from the revenues of podcasting — and so we had to be part-time entrepreneurs for such success).

So what happened to all the “good old days”?

Well, like all things, history and time have seen the PROGRESS of both the technology and the podosphere in terms of resources, hardware, software, conferences, ideologies, platforms and processes that have transformed podcasting to today’s situations.

I bring up this topic because several of the key podcasters from “the good old days” have expressed their opinions and feelings to me that they are not satisfied with the current status or direction of podcasting, and that perhaps they are tired of what is going on and the rapid pace of change and growth (especially with over 2 million podcast shows now) — so much so that they are considering leaving the podosphere and replace their once-passionate situation of podcasting with something else that will bring self-satisfaction with respect, development and success (whatever that may mean to them, like financial or fame rewards, etc.). In fact, they all mentioned that they do not support “PROGRESS” in podcasting at this time.

So, when a podcaster now starts to see this type of “twilight year” coming to his own environment, what should he contemplate? Should he depart from the podosphere or should he try to find a new niche in which he can rest his energy and his ambition and his passion?

This is an obvious call for a media content creator. For instead of audio podcasting, should he consider video podcastig? Should he consider going into the medium of screencasts and focus on creating helpful courses in video and audio that can assist those who really wish to learn — and perhaps become a regular on electronic learning libraries like Or should he dedicate himself to writing a book or creating an audiobook about the history of podcasting from his own point of view and experiences (very much like political memoirs)?

For this podcaster, it really doesn’t matter what the arguments and directions for a PIVOT are (using the metaphor from Rise’s book about the Lean Startup Method) — but the important point is that the joy, passion and satisfaction from podcasting must be fulfilled. If not, then it becomes just a series of steps and tasks that one feels must be taken only due to habit — which have now become boring and even become an onerous task that can grow to become hated by the podcasters.

So, for me, the idea of becoming a content creator in a new world of media (regardless of audio or video or blogging or other types) should be paramount. It is of such importance in a rapidly changing world that this should be examined every year in a planning session with yourself, where you review the situation today, as well as your feelings and your future in the podosphere. Then you can create a cost-benefit analysis (where money and financial gain and revenue may not be the main considerations) to see what your real key success factors are for going toward your own personal RETURN ON INVESTMENT in your life.

I know that I, myself, go through this every year (I have since my 11th year in podcasting, when I felt the rapid change during my forced absence due to illness and family deaths). And my end result is that I have felt a renewed sense of PASSION and enjoyment from today’s podcasting — mainly because I have not let myself become a victim of letting habits become my “stale prison” due to any lack of planning and considerations for the podosphere and my relation to it (both then and now and the future).

I wish you the best in your own planning sessions with yourself to reflect and contemplate what value participating as a podcaster in the podosphere means to you now and in the future (or not); and for your strategies in determining what will be best for you in the near future.

Will you pivot or not to a new direction in the area of media? The choice is yours, and I wish you all the luck in the world if you do decide to continue in podcasting.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and . All rights reserved.


502- Celebrating 500 episodes — a second comeback

In this episode of The Podcast Reporter, we report that we had just celebrated (2 episodes ago) our 500th episode of this podcast show.

For myself, this is a great accomplishment for one show. Now, this is not the only podcast show in which I had completed 500 episodes — I actually had a show that did this from 2007 to 2013, and although it had podfaded, it was called The Struggling Entrepreneur.

But for now, this current show is a COMEBACK for me to the longevity of the podosphere and its episodes. By publishing this, and by seeing the resulting statistics of downloads, etc., I am very much pleased by the acceptance of the themes and relevance to our audiences — both for audio and video (as well as written show notes).

What does this mean for myself?

It means that podcasting has grown and that I myself predict that it will be here for a very long time — either until the podosphere shuts down (which is unlikely, since this is today one way of getting your message out without being shouted down by a censoring media and social media oligarchical world), or until we run out of themes, topics and passion for publishing our message in the world (and that will never happen, for the message will be created and distributed in one way or another).

As I contemplate the success of my current 3 shows, as well as the success of my prior 15 podcast shows during my 15 years as a podcaster, I have seen the podosphere evolve into a wondrous avenue of communication and publication.

I remember when I was a CORPORATE podcaster, with my own show about the technologies and offers and offerings from my firm (a fortune 500 company), and how that incorporated into an integrated strategy for blogs, podcasts, videos, pdf files with whitepapers, as well as interviews and promotions. This was a great success in the early days of 2006.

Also, I have seen the podcast conferences bloom — since the very first conference of the Podcast and Portable Media Expo since 2005, to the tech that allows a much easier way to create your show and episodes and then publish them with better quality and less tech knowledge than before — and then from the virtual tickets and telesummits on podcasting to the webinars and the online courses about podcasting.

And I had seen the growth of podcast shows — from amounts of 4-digits of shows in the early years of the podosphere to the current number today of over 1 million shows (almost 1.5 million), with just about every theme possible. I have also seen the proliferation of tools — both electronic and hard copy — to help the aspiring and new podcasters be able to plan, create, publish and launch a podcast show within a matter of days or even hours.

So we recently posted episode 500 (and sometimes not even counting the BONUS episodes that had no number), and we look forward to continue on the journey of podcasting into the future with new listeners, new audiences, new devices, new technologies and new themes and topics. All you have to do is examine the success of the blogosphere to see how many millions of blogs exist, and the rate of increase in blogs after their popularity was exploited — these should give you an idea of how blogs, video, audio and other technologies can affect the success of communicating our messages with our passions (and our attempts at monetization) can help us continue our journey.

So, if you are a new or aspiring podcaster, we hope that you, too, can join us for a great ride in the podosphere and have the success that you can plan for, as well as experience, with your podcast shows and episodes.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.


493- Approaching the twilight years of podcasting — perhaps

In this episode of The Podcast Reporter, we ask ourselves the perpetual question of:  “When do we approach the ‘twilight years’ of podcasting?” or “Have we reached our twilight years of podcasting?”

This theme was approached once before in 2018, but it is certainly an important issue for those of us who have been podcasting for the last 15 years, as I have. In fact, I started my first podcast when I was in my mid-50s, and I am still continuing to produce podcast episodes for my two main podcast shows, and — as well as adding a newer podcast series called The Struggling Biz.

As you will hear in this audio episode, although there is a lot of personal perspectives and my own history in this episode, it is important for us to reflect that we owe the benefits of podcasting to those who did pioneer the path for us today from the beginning of the podosphere in 2004. Their names are mentioned in this audio episode.

But, as for the senior podcasters involved, the question that has to be answered is:  “Are you in your own twilight years for any type of reason?” and “Are you approaching your own twilight years for podcasting?” I hope this provides some food for thought.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation. All rights reserved.