631- Microcasts and long-play episodes in podcasting of memoirs

In this episode of The Podcast Reporter show, we discuss the concept of creating your memoirs as episodes in a podcast show, instead of written content in the form of a book or collection of stories in some written format.

The memoirs in which I am creating (since I am in my twilight years at this time) are going to be put into a podcast show (which is yet to be published — for I am hoping it will be in the next few years) which is called The Real Academy of Life (or RAL). And since it is not yet launched, I do have the domain for the URL and will have the host media site which will be the tools needed for this. And also, I have the first 4 episodes already recorded and ready to include in this podcast show.

Now, in the latest episode in which I greatly test the comparison and contrast of a short episode in length (i.e., a micro-cast) and a longer-length podcast show, the topic is my military experience in the military when I was in the Army as a combat veteran and served in the Vietnam War.

The format I had for this longer-length podcast episode was the following:

  • Title and name and number and podcast show (audio);
  • Intro music;
  • Intro content — usually 3 minutes or shorter;
  • The segue of music to introduce the first complete and unabridged 24-minute repurposed podcast episode from the Combat Infantrymen’s podcast show called Combat and Camaraderie
  • The segue music to bring on the final other repurposed podcast episode which had Mack Payne, podcaster of the show interview me to discuss multiple ways in which I coped with PTSD after my return to the USA from the war;
  • Exit music.

  • And here is the long-play content with 2 episodes:

So this episode in this show lasted one hour and 21 minutes total — a complete change from my micro-cast episode format for the past 2 years or more. However, that does not mean that I did not include any longer in time content in my episodes. I did include both links and URLs and other reference resources. By pointing to these content sections in the links and other references, I allowed my listeners to link over to the details and longer-length episodes of some of my other podcasts, as well as other podcast shows from other podcasters (e.g., Dave Jackson and Daniel J Lewis and Adam Curry, etc.).

So when I finally get ready to publish and launch my new podcast show titled The Real Academy of Life and its URL to the domain, I will announce this and give it the needed quality of a good podcast show, with the details and shownotes it deserves.

So, we hope that you may find my life experiences interesting in this newer podcast show of my memoirs that will contain both micro-cast format episodes as well as longer episodes (of an hour or more in time), and that you will find it of value in your podcasting career.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and and Mack Payne of and David Jackson and Daniel J Lewis. All rights reserved.


627- Podcasters — the next generation of entrepreneurs

In this episode of The Podcast Reporter show, we deliver a REPURPOSED episode of an article that I had written, and which did appear both in a podcast episode in 2007 of The Struggling Entrepreneur podcast show, as well as earlier in 2020 within this show.

I feel that we can learn a lot from the past about how the podosphere started and how content creators used podcasting to become struggling entrepreneurs. Thus, we look back in our history about podcasting.

So, in this repurposed episode of, we narrate a published article from the older Podcast User magazine (now podfaded) with evergreen content about the stage of new podcasters entering the podosphere.

Cover page of article from PODCAST USER Magazine

The name of the article is “Are podcasters the next generation of struggling entrepreneurs?” and it was created by myself, Fred Castaneda.

This was originally published in the older Podcast User magazine as hardcopy in issue 21, pages 39-40. Then it was narrated in the podcast show The Struggling Entrepreneur, and more recently in the small business podcast show called The Struggling Biz.  And so it is now repurposed from this latter podcast show, as it was published as the prior episode number 56 in 2020.

As you will hear in this podcast audio episode, the key questions concerning monetization of podcasts within the podosphere for those solo-preneurs and other small business owners.

I hope that this episode will deliver value of asking you to contemplate some key thoughts in your possible quest to monetization.

Thank you for your attention.

Copyright (c) 2020-2022, Matrix Solutions Corporation and and Podcast User Magazine. All rights reserved.


626- Using POC tactic for podcast consulting success

In this episode of The Podcast Reporter Show, we deliver to you a real-life example of a strategy and tactic that may bring success to you in your role as a podcast consultant — and that includes other business areas such as editing, billing, promotion, sales and a lead to other parts of your consulting business (e.g., video). This strategy and tactic is from my own experiences, and it is called the PROOF OF CONCEPT method and strategy.

This comes from the age-old tactic from a vendor who wanted to prove that he could successfully create a deliverable and successfully have it approved and satisfy a potential customer or prospect.

The age-old formula probably started initially as servitude. In other words, a craftsman or a skilled prospect would make a deal (or contract) with a master or principal. He would offer to work for a specific time period (e.g., a week or month) — or his offer would be to deliver a specific piece of work in a specific time span. If the principal (in this case, his potential customer) was completely satisfied, the agreement was that the prospect would then be upgraded to a formal laborer of the principal — or that the specific piece of work or deliverable that met the requirements would be the proof that the concept of his employment would be honored for continuing such deliverables to the customer (or master or principal — call the end receiver of the VALUE what you will) and be recognized as a true craftsman or valued employee for a period of time. And in some cases, the free time worked by the prospect would be recognized as time worked for pay, and he would receive the back wages, as well. In the case of deliverables, the agreed upon price for creating and finishing the said deliverables would also be paid, in addition to the terms of another agreement. For the deliverables, this would be a contract for creating and delivering some more final pieces — and  usually they would include back-pay for the proof of concept, as well (only this was flexible in the terms of the “contract” for the proof of concept.

So what was my experience in the world of podcasting with this tactic known as “proof of concept”?

Well, a prospect approached me after receiving my business card that mentioned my skills in podcasting. He wanted to know more about what I could offer him.

Instead of spouting a litany of sales-oriented offers, I wanted to know what he wanted and what he felt he needed in his business.

I saw that he wanted a full soup-to-nuts service of creating the podcast show and infrastructure, as well as the editing and production of episodes for professional polish. He called it “productizing” the episodes. Well, I declined on the large scale project and referred him to the consultant who had helped me to jump-start my podcast shows. The reference were the podcast shows I had done.

So he contacted the reference that I gave to him, but then he wanted to see what I could do with the several interviews which he had done and recorded — although some of them had very, very poor audio quality.

Now, he said that he wanted to start off with an interview show and he had recorded on his own these several audio interviews.

I told him to send me the audio files of a couple of interviews. I also looked at his web site, and I gave him a timetable for its completion and that he would receive the finished or “golden” mp3 files.

However, I gave him an amount that seemed reasonable and competitive for creating each final or golden mp3 audio interview, so that he could determine if his needs were met.

And I decided to exceed his expectations.

I took the mp3 files and listened to the poor quality of the interviews. I then cleaned up the audio, and then I added intro and outro music from quality musicians (for which I had obtained licenses to use in podcast episodes). I also added the voiceover intro with the intent of getting the listener interested enough to want to listen to the content of the interview. And I finally did the research of the interviewee and the program or situation being discussed. I also got a photo head shot of the interviewee from the public info center libraries. And then I created the SHOW NOTES, with the content and images included that would have the professional qualities that I would expect in that podcast episode.

And finally, I delivered both edited and “productized” episodes before the deadline.

The prospect was delighted, and I produced a written contract for him to sign. The contract, however, was not for the work done, but included the provision that I would receive a future minimum of episodes as content for future work to be “productized.”

Thus, the basic amount was for 10 additional episodes, as well as payment for the 2 episodes that I had delivered to him with his satisfaction and approval.

The deal was done by using the tactic of the proof of concept.

And so, the prospect then became my CUSTOMER and I would receive his interview files, which then I delivered to him in return as golden mp3 files, along with the added value of the show notes, the intro voiceover, the musical intros and outros, and any photo or images in the show notes content.

Well, he delivered to me over 25 episodes in the year. And they were ALL done with the same quality and delivered to him on time.

But then, after the 25th episode, he went silent and I did not hear from him for a month or so.


I never asked why, but only saw that after the brief absence, he contacted me in a email note and began to send me more interviews again. My suspicion was that another “podcast consultant” came to him with a lower price. However, the VALUE received of the services and deliverables probably did not meet his expectations. And so he returned to me for an additional 20 episodes. In fact, he asked me to create a video that promoted his offerings and his programs to his targeted audience. And I did deliver 2 videos — one as a proof of concept that was for no charge, and the other to meet his deadline. And when he wanted me to continue with the videos, I did decline, because I did not want to go into that business, as the return for my business was not really worth the time, effort, money, work and costly equipment and requirements. So I removed myself from the video world for him.

So that is the story of the tactic known as the proof-of-concept which was used in a real-life scenario in the podosphere by yours truly.

Perhaps this tactic may be one that you could use, or that you could take and improve on the method with your own style and delivery for potential customers.

But you have to be careful. You have to KNOW that your skills are very high, and that your pricing is competitive, and that your financial planning has proven that you can work within the structure of your proof-of-concept to make your tactic profitable for your business. And you can see what others are doing who use a variation of this tactic — and the name of Ben Krueger from comes to mind. I have seen his offers and I have taken him up on purchasing a deliverable when he used the POC method. And I was pleasantly surprised with the quality, value and final deliverable from him within the time frame specified. And Ben would be a good example to see some of his offers using the poc tactic. In addition, Dave Jackson from The School of Podcasting also had offered several deliverables using a variation of this tactic.

So if you do decide to use the proof-of-concept for your podcast consulting business, we wish you the best in generating a great revenue stream for your business by having a successful podcast business.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and All rights reserved.


625- Checklists from pros about Launching and Recording podcasts

In this episode of The Podcast Reporter Show, we discuss the value of the checklists for launching a podcast and preparing to record your podcast episode. The former is delivered in a post by Ben Krueger of The latter is delivered by Daniel J Lewis of The Audacity to Podcast in his podcast show and prior episode.


The first checklist is given to us recently by Ben Krueger in his post of It is titled “The Podcast Launch checklist: 21 steps to easily launch an industry leading podcast.”

Ben Krueger

Although this takes into account everything from the inception and idea of brainstorming to create the details for your podcast show up to the actual promotion and possible monetization of your podcast show, this is a good list to ensure that you can use very effectively the plans from others when you plot out the tasks needed to creating your podcast show.

In summary, the 21 steps from Ben (with a bit of description after each step, along with case studies after step 5) are:







“The next section lays out the exact steps to actually create your new podcast and get it launched to the world!

















And then Ben includes in this checklist summary  several case studies to add proof to his system. He delivers this content with the approach of his “What?” and “How” method. And for those who like this approach, Ben also adds his call-to-action for his site to provide solution-based value of podcast consultancy to any podcasters who wish to become a client of Ben for his services.


So, after you are ready and prepared to launch a podcast, you may be wishing for a simple — but mainly complete checklist for the preparation of recording your episode (especially if you are a newer or aspiring podcaster). This has been provided FREE to podcasters by Daniel J Lewis of the podcast show called The Audacity to Podcast.

This free resource is called “Podcasting preflight checklist” from episode 164 of his podcast show. And I strongly recommend that you download this and use it to ensure that you are fully prepared before you press the RECORD button on your system to capture the audio that you will deliver to your audience.

This checklist will go into the details of preparation for Ben’s checklist (above) step number 10.

This one-page single sheet resource can be downloaded as a pdf file and it should be used as a reference when you prepare to record your audio portion of your episode. I, myself, used this for several episodes until the routine became automatic — and I did not have to worry or back-track or forget anything important during the preparation phase before recording the audio.

So, for novice or aspiring podcasters, these checklists can be integrated into your planning and production systems and tasks to save you time and effort and energy (and frustration, in case you have to go back and include some forgotten tasks in your workflow). These professionals have already learned the secret to time-saving methods in a checklist format that can help you be productive and successful in planning and launching your podcast, as well as recording and producing effective episodes for your podcast growth and success.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and Ben Krueger of and Daniel J Lewis of The Audacity to and All rights reserved.


RAL004- How my communications experience helped me flourish

In this episode of The Real Academy of Life, published alongside its syndicated podcast of The Podcast Reporter, we share my background in communications that had helped me flourish and rise to a wonderful set of opportunities in public speaking, commanding organizations, teaching and using the social media to master and help some of the Veterans Service Organizations and media outlets.

A very brief outline sketch would be these highlights:

  • High school – I was on the Speech team and learned the areas of expertise of public speaking in dramatic interpretation, oratorical interpretation and humorous interpretation;
  • High school – I was also in the Drama Club for 3 years and had leading roles in 2 major performances at my own school, as well as roles in 4 other plays at other high schools as additional players (including my final year in the musical of Rodgers and Hammerstein’s Cinderella, in which I played the King and had a solo number);
  • My first 2 years of college, in which I had roles in 2 major plays (Mr. Roberts and Advice and Consent);
  • My University career, in which I had offices in the fraternity that I had joined;
  • My television career, in which I started during my junior year in high school with a role in a television production of The Romancers in a summer project at UCLA;
  • My first year in the US Army, in which I had the responsibility of being a corporal of my AIT infantry company during training, and in my final 2 years of service, I was a sergeant and squad leader in the 82nd Airborne Division at Fort Bragg, N.C. (in which I trained recruits the skills of parachute jumping in combat, as well as other skills while I was an instructor of the RECONDO school (i.e., reconnaissance-commandos) at Fort Bragg, North Carolina, where I taught mountaineering, survival-escape-and-evasion and foreign weapons;
  • my final couple of years in the Army where I was a recruiter-canvasser for the 82nd Airborne Division, where I did public speaking to potential recruits and led a group of 6 local recruiters for the Division;
  • my last year in the Army, where I was mobilized for deployment for combat with my squad when we were to jump into the Sinai during the Yom Kippur war in 1973;
  • my second year of my University, where I was an officer in my fraternity, followed by being elected vice-president of the organization;
  • my 4 years returning to my university after service in the Army where I was communications leader for a performing dance group doing presentations and implementing publicity, where we performed at places like Disneyland, etc. ;
  • my post-graduate years when I went into corporate industry at IBM, where I became the lead technical specialist for the new IBM personal computer and later was a key speaker at conferences and also taught at the Boca Raton briefing center;
  • my final years at IBM where I was a key demonstrator at business shows, technical events, etc., demonstrating key software products for both Unix and IBM PC products;
  • my post-IBM years, where as a retiree, I started my own personal business — and as an entrepreneur, I had over 16 podcast shows with over 1000 episodes, as well as demonstrating and speaking at key podcast events;
  •  creating over 18 podcast shows from 2005 to 2022, where I delivered audio and video episodes from subjects such as podcasting, new media products, historical events, the Vietnam War and combat veterans’ stories, to instructional shows teaching podcasting production and history; and
  • Creating the published audio narration (i.e., voice-over) for 4 separate published articles and 2 books about podcasting, combat infantry history, podcasting and entrepreneurship.

So, thus, you can see that I was in the spotlight for participating and leading the opportunities for communications just about for all my life since I was 14 years old.

In these show notes, you can see a group of military veterans and officers at Fort Sam Houston in an awards ceremony with the then-commander of the installation, LtGeneral. William Caldwell IV. I was representing the 82nd Airborne Division Alamo chapter at that time.

Lt. General William Caldwell IV and other veterans service organizations celebrate a WWII veteran award

Thus, you can see that my specialty has always been communications, with skills that I learned initially in high school and have been increasing all my life (such as perpetual and on-the-job learning). And today, my podcasting career has benefited from all these opportunities in the past. And yes, I have a few shelves of trophies from my speech successes, including a trophy given to me by my high school at graduation for the CROSBY AWARD — one such honor to the student who excelled and demonstrated proficiency in drama for most of his high school career (for I did go to an all-male high school).

In another episode of The Real Academy of Life, we shall go more into the other topics of the Army career in recruiting and communications, along with my study abroad in Latin America, and the resurgence of my roots that impacted my life.

Till then, thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and All rights reserved.


633- Podcasts can help grow camaraderie with fellow veterans

In this episode, we discuss how having a podcast with interviews from military veterans led me to meet a major actor and voice-over artist. The celebrity’s name was R. Lee. Ermy. He was a combat veteran of the Vietnam War in the US Marine Corps; and as a celebrity, he was an actor, a voice-over artist (from Toy Story), and an advocate for the support of US veterans. He achieved fame for his role as Gunnery Sergeant Hartman in the 1987 film Full Metal Jacket

Because of my podcast, I got a chance to meet and share camaraderie with R. Lee Ermy. Here are a few facts about my encounters with him.

  • I first met him in person at an event in Houston, Texas;
  • Next, I asked him for interview at another event in Austin for the VFW (Veterans of Foreign Wars). However, he was very upset and could not contain his disappointment to do an interview as he complained about the news that females were to be considered in the USMC for combat infantry (as this was news due to Political Correctness).;
  • However, he shared good moments and eventual humor with me later on for his portrayal of US Army paratroopers on D-Day, the 5th of June, in his tv series called MAIL CALL (although his frame of reference was the 101st Airborne Division parachute jump — albeit it was their first combat jump, while the 82nd Airborne Division already had 2 jumps in 1943; and they were the ones who trained the 101st before D-Day ) although June 5th was the first jump for the 101st before the D-Day landings on June 6th, because letters to mail call show wanted to get questions answered about paratroopers from the made-for-tv series called “Band of Brothers.” You see, the 82nd Airborne Division trained the 101st Airborne Division, and the 82nd made 4 combat jumps — for the D-Day  jump was the 3rd for the 82nd and was depicted in the book and movie by Cornelius Ryan called THE LONGEST DAY).
  • So instead, we just spoke together and became buddies and comrades-in-arms;
  • He then said that next time, he would be interviewed for my combat infantrymen podcast show — although he was all through with his poster signing and shut down his booth, but he kept on chatting with me outside the signing and distributing of his posters.
  • R Lee Ermy signed 2 posters for me at the end of our 30 minute conversation: one was “Semper Fi” (which I got for my brother) and the one for me was his sense of humor as an actor and voice-over artist which said “Airborne — MOST OF THE WAY” (as he was humorous in joking about the us army airborne’s motto of “All the way.”
  • We even got to talking about his proposed new television series about the military that he called “Gunny’s Heroes” (in which he wanted to use me as some research and play a cameo role in my original Vietnam combat uniform with all the gear that I used to wear);
  • However, I never got a chance to meet with him again (we had planned 2018 or 2019, but due to his failing health, he had passed away).

I would have never met him and I would never have been a comrade with him from the Vietnam War as a combat infantryman (and would have had a final interview with him) if it weren’t for the business card of my PODCAST SHOW called The Combat Infantrymen’s podcast show.

Thus, I wish to thank Dave Jackson for the idea and segment of his podcast show called The School of Podcasting in which he started the idea for me of the theme titled BECAUSE OF MY PODCAST

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and and R Lee Ermy and Mail Call TV series and Dave Jackson and The School of Podcasting. All rights reserved.