In this episode of The Podcast Reporter, we mention very briefly how the cancel culture has invaded the area of the podosphere and podcasting. We also see that this can be the start of censorship and the forcing of opinion by the radical left into the area where your own podcast may be found.
We talk briefly about the situation with one of the most dynamic, intelligent, fair-minded and helpful podcasters, Daniel J. Lewis, who had several podcasts such as the award-winning The Audacity to Podcast, as well as several tools which he created for the podcast community to help from email newsletters to improve your podcast content to SEO (search engine optimization).
My experience with Daniel J Lewis has been a great one. Not only have I interviewed him several times in this podcast show, along with a previous show called The Struggling Entrepreneur, but I had subscribed to his shows and I had also purchased some of his intellectual property and items, as well as had been one of the key subscribers when he started his online membership of Podcasters Society.
He has been an excellent resource, very technically competent and one of the very highly regarded podcasters who won an award at one of the New Media Expo for his podcast show from the People’s Choice award for his flagship show. He has been one of the very trustworthy, honest and fair-minded people whom I have known in the podosphere.
In fact, when The Podcast Academy was introduced, he encouraged us to sign up and be part of that organization. Thus, with the trust I had in him, I did sign up. And when he was nominated to be on the Board of Governors for this organization, I wholeheartedly voted for him, and he won a seat in that group.
Now, in 2022, there was a controversy in which he tweeted his views on a matter on twitter. He did voice his opinion, and I believe (from knowing him personally) that he would engage in healthy and open and honest debate with others on the opposing view. However, the radical left charged at him and savagely tore him down by demanding his removal from the board. Well, he was “beat up” and “bullied” for his beliefs (in what should be an open and free-speech environment) and the Board succumbed to the woke ideology and asked him to leave. So he left the Board.
Well, I immediately canceled my subscription to the Podcast Academy and had enough of their radical left ideology in canceling someone with the great honesty and fair play that Daniel has.
What was Daniel’s remarks after this bullying?
On 8May2022, he wrote an email to his trusted distribution list, and I received this email from him:
“I am deeply saddened and hurt by the campaign of harassment, false accusations, and bullying against The Podcast Academy and me. I tried to slow the abuse by removing some of my comments, but to little avail. Regardless, I apologize to those I failed to extend equal grace while I was defending a baby’s right to life. I also apologize for using a common label I did not know offended some of the same people I was fighting for.
TPA members voted me in for who I am and how I promised to advocate for them, but a disinformation campaign disrupted TPA’a operations and compelled the board of governors to vote me out. I regret that I will not be able to keep my promise to the diverse podcasters I was eager to serve. I hope that TPA’s efforts to be inclusive will not further exclude people for expressing conservative, pro-life, or Christian values.
Sadly, after years of supporting The Podcast Academy, I’m now compelled to believe they are unable—at least at this time—to truly serve or represent the large diversity that the rest of the podcasting industry has welcomed since its grass roots. I cannot, in good faith, endorse an organization that let disinformation bully itself into kicking out one of its most passionate supporters.
In respect for the short-lived opportunity TPA and its members allowed me, I will not publicly discuss this further. I do not wish TPA to fail; I only wish The Podcast Academy to be truly inclusive and supportive of all podcasters, so that—together—we can help podcasts, podcastING, and podcastERS improve.
I will continue taking some time away from podcasts and social media to heal, reflect with thought and prayer, and refocus (but you’ll still receive my email series). No matter what, I continue to believe that podcasting is the most powerful way for anyone to share a message to change the world.”
So, in my opinion, Daniel still is a strong advocate for podcasters and is still a great resource for the podosphere. I will continue to look forward to his contributions in Askthepodcastcoach.com and his email newsletters.
For now, I have been left with a sour taste in my mouth for The Podcast Academy and I will not say anything positive about it, but only have the memory of an evil-minded organization that falls into the clutches of the radical left, where debate is prohibited, and the only thing that applies is the saying “my way only or the highway for you.” So damn the Podcast Academy, and I will NOT support them in any way.
Daniel, as one of the biggest contributors to the positive elements of the podosphere and your care to help podcasters, I salute you and say “Long Live DJL and down with TPA.”
Thank you for your attention.
Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis. All rights reserved.
In this episode of The Podcast Reporter, we discuss the theme of podcast episode and show reviews — but not their value or how to get more of them, but instead why some podcasters do NOT want to get any reviews or even feedback from people in the podosphere.
Since the dawn of the podosphere in 2004 and 2005, there have been numerous episodes from podcasters that dealt with the tutorials, the themes of how to get more podcast reviews from around the world and how to use them to your benefit as a positive sign of social proof.
In fact, there have even been some applications that were created to deliver the message to the podcast content creator that a review had been posted — even in countries outside the USA. As an example, the famous podcaster, Daniel J Lewis, even created an application and program called My Podcast Reviews, where a podcaster can purchase a license to get the information of reviews of an episode from anywhere in the world on the internet. There are good means of delivery and good analysis of the results of the podcast review.
And so, for the past 15 or 16 years, the podosphere has had the idea that podcast reviews are good — not so much for monetization-based statistics, but more for social proof. And so it was that lots of podcasters tried to request reviews in their outros and their key messages on their apps and their web sites, as this was one way to try and increase their numbers of subscribers and also indicate the popularity of their podcast shows and the warm reception (or negative result) of their messages with their audience. And so has it continued for the majority of podcasters.
However, other podcasters want NOTHING to do with podcast reviews — and sometimes, even nothing to do with feedback from listeners of their shows. And this has been growing amidst the censorship movement, as well as the woke attitude and perspective of today’s social media and lame-stream media tendencies.
For instance, one podcaster commented on this: “Why should I clutter up my web site or review sections with woke-based or extremist-based content where they want to shout you down because you may not agree with their views or their ideology? There is no favorable situation where feedback or reviews could be a positive for both the reviewer or the podcaster — it is just an opportunity for a platform to carry their own message of negativity and censored content by being the means of shouting down all other communications outside of their own dominion.”
Thus, some successful podcasters have removed any type of feedback loops and reviews from potential audience listeners. They don’t want to deal with this negativity — that is, they don’t want negative reviews from a radical ideology to be seen all over the world and deliver a wrong message to the audience. And so, what have they done? Well, they have eliminated any and all reviews — and in some cases, they have eliminated all feedback mechanisms. Instead, they rely on download numbers and acceptance from other feedback by podcasters in audio format for any type of responses to their shows and episodes.
In fact, some of these podcasters have limited the audiences to whom their shows will be posted and published. As long as the media host is not woke, then the podcast episode will be available to all those who care, but the feedback and reviews will NOT be posted for the world to see or to consume.
This strategy seems to work for a few successful podcast shows that are available on certain streams that are limited to the ears of certain individuals who follow more of a “free speech” mentality — and the results are, indeed, great as far as acceptability and downloads of each episode to their intended and like-minded audience.
And the result?
Well, for a few podcast shows, the results indicate that their downloads are growing and that their message is being accepted by more people who are choosing to be willing listeners to get the content of their show just from their web site (or other locations delivered to the listeners). In fact, the podcasters don’t have to sift through all the noise of the woke-based potential audience just to see if there is anything that is “socially redeeming” in the feedback or reviews. And this seems to be working in a very positive way for the podcaster.
So now, for this podcaster, we hope that you can find such a place for your content, should you wish to eliminate all the negativity and narrow-mindedness of the podosphere shouters who only want to criticize and marginalize, but do not wish to contribute any suggested improvements or solutions. And if you do find a spot where your podcast content can reside and grow without reviews, we wish you the best in seeing the results of your content be positive in the areas of growth, downloads and success for your podcast shows.
For this podcaster, I had one occasion very early in my podcasting career in 2007, when I had a couple of podcast shows. For my flagship podcast at that time, I had been soliciting reviews and feedback (as all “good” podcasters did in their intros and outros and other content), and I had been receiving many good reviews (most of “excellent” or “very good” ratings in the old iTunes reviews, for instance). However, I did receive one review from an individual called Ann at SoCal. This scathing review was negative, with typical negative criticism with no redeeming value — in fact, the only thing that this individual stated that was aside from the always-critical role was that my episodes had good audio quality (which she found very difficult to believe). So after that, I quit asking for reviews in all of my 18 podcast episodes that I had in my podcasting career since 2007. And even today, there is no call-to-action for reviews or for feedback, as I know that the new generation of “know-it-all” reviewers will only talk you down negatively and shout you down when they promote their own idiot ideologies with no rhyme or reason or ability to conduct a conversation where both sides may be deliberated.
And you know what? I do not miss the podcast review process at all, because I have seen this resource grow into a place where the reviewer is just spouting off ideology or negative opinions — and remember what was said about opinions from old philosophers?…”opinions are like ******* — everybody’s got one.”
So we hope that your podcast show can grow successfully to meet and exceed your objectives — either with or without the call-to-action to receive reviews or feedback. It is YOUR show, and you should not have to put up with destructive content from the idiots who want to criticize and marginalize, since this is all they do all day because they have nothing positive in their existence today.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.
This is a repurposed episode of The Podcast Reporter, where the original podcast episode was published on 4May2020. The reason we submit this for repurposing is that the subject is very heated now in conversation and action in the podosphere, with the Chinese virus-crisis now simmering down in the US — and with people now interested in both podcast networks and membership sites.
If your passion for podcasting has grown such that you want to join or even create your own podcast network, perhaps you should listen to the questions asked by Evo Terra, as well as listen to the experiences (the good, the bad and the ugly) from Daniel J Lewis (who did shut down his own podcast network that he started years ago).
My own experiences with podcast networks
Now, I have had experiences with the thought of joining a podcast network. In 2006 and 2007, I dipped my toes into the waters of joining what looked like a growing podcast network at Podango (this was the podcast company that had acquired Gigavox, the firm that created the Levelator in 2006). I wanted to be a part of what was called a “podcast station” (which was the category or genres of podcasts) called the Business Station. I wanted to include my flagship podcast at the time, Struggling Entrepreneur. And the sharing, the community and the financial benefits all seemed like a great beginning. However, I did have second thoughts about letting someone else run my show and own my RSS feed and content. So I decided NOT to join and just kept being on my own. And, by the way, I do not regret that decision, as Podango later went out of business in another year or two.
Then, in 2007, the podcast network bug bit me again. This time, I wanted to start a podcast network which I had temporarily called the “Content Creator and podcaster network.” This was going to be basically a membership site with 4 founders — one for the technical side of podcasting; another for the financial side of startups and podcasting; another for the marketing side of podcasting and its promotion; and my contribution, the personal productivity side of creating content and podcasts.
For this membership site, we even had a meeting which I had called. And I used the prior method of getting buy-in and commitment and dialog used by Tim Bourquin when he had founded the Podcast and Portable Media Expoin 2005. That is, I invited everyone to join me personally (at my expense for travel, lodging and meals) for a couple of days in Austin, Texas, so that we could discuss all day the creation of this membership site which would then create the network shortly after launch. In fact, we even had an attorney, who was himself a podcaster, join us via Skype to get the details of the contract which he would create for all of us to agree and sign as a commitment. Well, that meeting gave me an indication of how much CONTROL and OWNERSHIP and FINANCIAL EXPECTATION that podcasters desired. As a result, I saw that this arrangement would not suit all the parties involved — what seemed like an exciting discussion and proposal went down in flames when “the devil is in the details.” So we never gave the green light to create the contract (with legal fees of $1300 in those days), and we disbanded the idea. And the survivors were only two of us who started another podcast based on Finance for Startups (which has since podfaded).
What was obvious to me at that time, after some pre-investment expenses and time, was that podcasters were too much desirous of control and ownership of the direction. And this is only natural, since podcasting at that time was individually run, owned and managed by the solo podcaster. And these people were not used to SHARING any intellectual property or revenue with others, especially under contract.
So the notion of a podcast network or membership site was erased from my mind as a creator — and maybe one day I might join one already in session.
In this audio episode, Evo asks the most important questions: (1) What is it that you want to get out of the network?; and (2) what is it that you will be willing to sacrifice to belong in it?
He not only goes over what his own backstory was in creating his own network back “in the day” of 2004 and following, but also how a loose confederation of podcasters can be just a social club rather than a really serious podcast network (and he describes what should be in a podcast network from his point of view).
So the benefits vs. the contributions is a matrix that you should put together to evaluate an existing podcast network that you may feel compelled to join. Also, if you wish to start one, you should examine deep in yourself what you really want to get out of managing this type of organization and see if you have the talent and skills to do so effectively, without having the passion of podcasting be lost due to frustrations because of your potential lack of skills.
And Evo relates what, in his opinion, is really needed for a good podcast network today.
Now, the other example with some lessons learned comes from Daniel J Lewis of The Audacity to Podcast show. He describes how he put together his network shortly after he joined podcasting in full force — and also the end of his network, along with the reasons why he ended it.
In his recent episode called “Why we retired our podcast network,” Daniel mentions that he had clear-cut goals when he created his podcast network: “My goal was to bring together like-minded podcasters with high-quality shows to grow together through synergy, community, support, cross-promotion, and sponsorship.”
However, what seemed to me to be more or less a society of like-minded individuals with different podcast shows from different genres and possibly some unrelated themes soon grew into a long list of participating shows in the network, like the following:
The Ramen Noodle
Are You Just Watching
The Audacity to Podcast
Beyond the To-Do List
The Productive Woman
Christian Meets World
The Sci-Phi Show
Welcome to Level Seven
Under the Dome Radio
Podcasting Videos by The Audacity to Podcast
Inside the Podcasting Business
As you can see, this could appear to be a community of disjointed themes and topics, with possibly the intent to generate sponsorship, financial rewards from downloads and advertising, as well as cross-promotion. And Daniel then explains what things he did well in the network and what things that were done poorly:
Audience-relevant common theme
Full and consistent community
and you can listen to his audio podcast episode to get the details. Then he states why he retired the network, including the ability for him to focus on fewer things, as well as giving each podcaster more room to expand.
So Daniel’s experiences deliver some lessons learned about starting a podcast network, and I would suggest that you take these into account if you get the passion to go beyond your own podcast shows and want to start your own network.
Considerations for the podcaster about Podcast Network
As a podcaster, what passion can be driving you toward wanting to start a great podcast network? Will you have the time? Will the additional workload and timetables and schedules and management of the network be something you will embrace, as well as have time for? Will you have the necessary skills to manage your network? Will you have the right temperment for being in the network? And will the podcasts in the network be the right ones, or will they be a hodge-podge collection of your favorite podcasters and additional genres and other topics that might not relate well to some audiences? Will the network be governed by contract or by word-of-mouth agreements?
So, whatever your decision may be concerning podcast networks may be (i.e., either joining one or starting one of your own), we hope that these two audio episodes can give you enough food for thought to know what to expect both from the contribution side and the giving side to the network.
So we hope that your podcast show will be successful, whether it be a part of a podcast network or not.
Thank you for your attention
Copyright (c) 2021, Matrix Solutions Corporation and Daniel J Lewis of Theaudacitytopodcast.com and Evo Terra of Podcastpontifications.com and michaelandmike.com. All rights reserved.
This is an announcement for FREE training and education modules that Daniel will be distributing with his email notices shortly. And here are the content modules from Daniel J Lewis’s new free training:
“How to make your podcast stand out
How to improve your audio quality
Quick fixes to improve your podcast
How to get more podcast reviews
Law-related answers podcasters need
Podcasting with cohosts
And much more I’m still writing!”
Daniel reassured his audience that the emails will be “short enough that you can read them in only a couple minutes, but still informative and actionable.”
He also wanted each module to stand on its own, without any dependence on earlier modules: “And each of the above are separate miniseries, so if you’re not interested in a particular miniseries, you can easily cancel that one miniseries and be moved on to the next one.”
Now, I have known Daniel personally since 2010. I have interviewed him that year, and I also had met him in person in 2013 at the New Media Expo conference in Las Vegas. Also, I have been interviewed on his show, and he has been my interviewee several times — not only as a struggling entrepreneur, but also for more details on his membership program, Podcasters Society.
I have always regarded Daniel as a very technically competent podcaster and content creator. His attention to detail and his specific deconstruction of technical facts is second to none. And so, I have trusted his comments, counsel and recommendations. So, would I expect great value from something FREE from him?
By the way, in an earlier episode last week of the Ask the Podcast Coach show, I asked Daniel when he would have a future episode of his flagship podcast, The Audacity to Podcast. And he replied that he was going to announce something soon to announce to us.
So, thus, I am passing this announcement to my audience so that everyone may be prepared to receive the free email content. I do predict that there will be great VALUE in them for both older podcasters, as well as the new and aspiring podcasters.
Thank you for your attention.
Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis. All rights reserved.
In this episode of The Podcast Reporter, we discuss my own lessons learned and experiences of value gained from podcasting for the last 15 years, when I became a podcaster — with having been within the podosphere as a listener for the prior 2 years (and with listening to over 100 podcast shows per week, as there were not as many shows as there are now).
In a recent edition of the podnews.net newsletter, we had an article that spoke about what experiences and benefits were learned by someone who had just celebrated seven years in podcasting (you can find it at Bruce Wawrzyniak, the host of Now Hear This who celebrated his 7th anniversary of the show with 367 episodes). Well, as a podcaster with over double the time in the podosphere as an active podcaster, and with over 1000 episodes and 2 million downloads, I wanted to also give you some perspective of an old-timer podcaster.
Now, by old-timer, I don’t mean to state that I was one of the original podcasters when the podosphere started. By no means. There were folks like Gary Leland, Todd Cochrane, CC Chapman, Paul Colligan, Rob Walch and Dave Jackson (among others) that already had podcast shows — and some for almost 2 years since 2004. Among them, I seemed to be a newcomer. And my podcast show that I promoted at the time of the early Podcast and Portable Media conference seemed pale in comparison to the work of those earlier maestros.
So the question is: what experiences have I learned from podcasting in 15 years? and what is the suggestion that I deliver to new and aspiring podcasters (even though these will never be posted in the podnews.net newsletter)?
I have learned that technical skills are important, but that they are not the most important — what is of greatest importance is the value that your show and its episodes will provide to your audience;
I have learned that your communication with your audience is critical — and that goes for any planned or unplanned absences (remember — even great podcasters like Daniel J Lewis of The Audacity to Podcast show disappeared for almost six months without leaving word to his audience of any planned or unplanned absence. But he later made up for it by publishing an episode explaining his forced absence, and then proceeded to return to the podosphere in many formats. And he keeps being a subject matter expert in his own right);
I have received value in the faith and commitment of my audience in staying with me, providing me with feedback and commentary, as well as giving word-of-mouth promotion to others in the podosphere;
I have received value in seeing the number of downloads increasing for each show (in fact, both The Struggling Entrepreneur podcast show — which has podfaded — and this show have had over 1 million downloads each, and still growing), as well as the popularity of my shows increasing;
I have received value when our 2030podcast.com show received promotion on an international live stream — they played episodes from this show to their audiences; they stated that this was a “quality show” to the audience; and they praised the quality of the audio, as well, to their audience and live stream. And they did this WITHOUT any requests from me or any paid promotion or marketing or sales. This occurred because they found value in the show; and as of the date of this episode, it still continues to be published with various episodes and still continues to receive admiration from listeners who found value in the content of this show, even though none of the serendipity results were planned;
I found value in other podcasters whom I have met in person or on the web — either a conferences or in remote interviews which I conducted for many of my 16 concurrent podcast shows that I had in 2010, and which I had to whittle down due to health and personal family issues with which I had to deal in 2016 to 2018;
and finally, I learned that the VALUE FOR VALUE model applies to podcasters who deliver good content to listeners. I learned this when the value was “treasure” (i.e., monetization), as well as “tech” (i.e., learning valuable technical skills and models), as well as “frienship” value (i.e., starting great relationships with the pundits of podcasting and other podcasters).
And these are just a few of the lessons learned from this podcaster in my 15 years as a podcaster and 17 years within the podosphere.
So, if you think that seven years is a lot of time to learn about value in podcasting, try learning from the podcasters who have spent more than double that time within their craft. This will help deliver lessons learned to the new and aspiring podcasters, so that they can improve their skills and become better deliverers of value to their audiences.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and 2030podcast.com and Matt Cox. All rights reserved.
And the article also suggests that you should have a software management tool: “We recommend using a tool such as Trello, Asana, Monday.com or some other similar software to keep track of your tasks.” In fact, there is a screen shot that is included to help you imagine the management tool in action during your tasks of podcasting. Also, there is a case in point of a podcast using Trello, with additional screen shots to help you along.
And finally, the idea of delegation of tasks could offload the amount of time and effort and work in your workflow, so that you can spend more time on your podcast content — especially with examples of scheduling, social media software and email software, along with other tool recommendations (like editing software).
The article then suggests going to a community of podcasters and picking the brains of others in order to get best practices and advice on what works in good workflow. In addition, going to colleges to get assistance is advised, along with using Fiverr and other sites to take responsibility for getting some of the tasks outsourced. The reason for all this advice is to keep your sacred message and content free from the obstruction of time-consuming and inefficient workflows.
Now, just as you will hear in the automobile and gasoline adds, “your mileage may vary” — the same applies here. For this podcaster, my workflow has developed since 2006 to the present. I have tried using software tools and also found the ones that work best for my model, my content and my own perspective — and I have saved time, effort, money and frustration. Pretty soon, you can get a good idea of how long the tasks will take in your average workflow from the ideation phase to the final post-publication and syndication phase that will include feedback, archiving, marketing, promotion, accounting and any other possible documentation you may need to do.
As I mentioned earlier, each person will have a different workflow, and in podcasting not one size fits all. In fact, a key time that I mentioned workflow in an exchange of ideas was in a post-interview conversation I had with Daniel J Lewis of The Audacity to Podcast in 2010. In fact, besides sharing our tasks and some other spots in workflow, we both received the benefit of best practices. And then, as a result of our discussion, Daniel then produced and posted a very good podcast episode on workflow for podcasting in his podcast show. I realized that perhaps it would be a good idea to write out and document the workflow, so that I can always go back to it and modify it when another BFO (i.e., “blind flash of the obvious”) appears and will be a good step to include, even through serendipity. If you go to Daniel’s back catalog, you can find the episode in his archives that deals with workflow creation and execution for the best podcasting efforts.
I sincerely hope that you consider your own workflow, and I hope that this episode can help you to reflect, document, and improve your own workflow to improve your show and make you a more successful podcaster.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and medium.com. All rights reserved.
In this episode of The Podcast Reporter, we repurpose a previous episode that deals with a review of many considerations for podfading. If you are experiencing some of the symptoms described in this audio episode, we deliver some strategies to deal with the beginnings of podfading and perhaps avoid it altogether.
As you will hear in this audio episode, the 35 minutes are spent with descriptions that lead us to consider podfading and then think about some strategies to either podfade in the right way or to deal with the thoughts of podfading and not do so because of a resurrection of the passion and the good environment that may exist for you.
We hope that this evergreen content can assist you in any way so that any possible thoughts of podfading (for whatever reason cited) can be dealt with in a positive manner that will help you overcome the environment that leads to this thinking, and then help you to steer your shows and your business in the right direction for you to become successful.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and Daniel J Lewis and PodcastersSociety.com and noagendashow.com and michaelandmike.com. All rights reserved.
In this episode of The Podcast Reporter, we contemplate on some possible lessons learned from the experience of D-Day on June 6, 1944. And this is especially memorable, as this episode is being published the day before the 77th anniversary of Operation Overlord — i.e., the invasion of France in World War II (both the airborne and the sea-landing operations).
(1) You should not plan everything to the nth detail and not budge for any reason — as this may cause delay and unnecessary frustration of correcting the content over and over again. Some thoughts on this are:
Daniel J Lewis tried to edit his initial podcast episodes so that they would be absolutely perfect — but this led him to delay launching his show and posting episodes for over a year. This delay was really a negative blot on his history and it just slowed down his success.
If you fall for this type of negative situation, you would then be subject to the syndrome that Charlie “Tremendous” Jones (a sales and motivational speaker) calls the “Production to Perfection” model. If you have this type of situation, then you may NEVER get around to publishing your relevant content. Because the content can go stale, your edits may not become relevant and never be used. Why? Because you will be saying to yourself “Just one more tweak; oh, and another tweak…” and then your episode may never see the light of day, because perfection is something that does not really exist in our worlds.
In D-Day, the plans were so extensive that this military operation was the most detailed project in the history of the world (with a close second being the Apollo 11 project — the launch to the moon in 1969). But when the paratroopers landed in the flooded fields, and when the beaches were hit with the landing barges — then all the best laid plans of the allies were worthless. It was the initiative of the landing forces and the paratroopers that changed their plans to suit the new situation that saved the day for the Allies.
So, too, can your podcast shows be “just good enough” to publish, and then you can chalk up the learning that you have from your current episodes to improve the next episode and use that experience to help your workflow and practices become better. You will see that your audience will be understanding, especially if your show is new. Thus, get started when you feel it is appropriate — and NOT perfect — and publish your episodes. You don’t want to wallow in the podosphere aimlessly when your perfect planning seems to go wrong and you must adapt to the conditions of reality for getting your show off the ground and improving it for the next episode.
(2) You should be open for new and changed ideas, in spite of plans that have gone wrong, to continue your show with good content.
In D-Day, the American 4th Infantry Division landed on the wrong beach. Did this stop the advance? Not in the least. As the Assistant Division commander said on the beach when confronted with the possibility that the reinforcements may land on the correct beach and not the wrong beach: “The reinforcements will have to follow us, no matter where we go. We are starting the war from right here. Let’s go inland.” (dialogue taken from the book and the movie from Cornelius Ryan’s content of The Longest Day).
So, too, you can learn and adapt from the situations from which you learn when you are thrown into a new area that you did not plan for, and when you encounter new possibilities. You may end up telling yourself that this is where you start, and you can then incorporate new experiences into your workflow and content creation, content publication and content promotion and marketing.
And there are other instances where either serendipity or a rude awakening can ignite new and better ways for you to deal with the speed-bump or road-block that you may encounter in podcasting.
We hope that these lessons from D-Day can help you to adapt any potential derailment of your podcast plans and help shape them into a new workflow that will not only improve your podcast development and publication, but also help to make you a more successful podcaster.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.
In this episode of The Podcast Reporter, we discuss the news that podcasting had reached a milestone months earlier — which is more than 2 million shows in April, 2021. This is important for each podcaster — but this can be a double-edged sword. In addition to going more mainstream, this can be a dilemma for a podcaster, because now it becomes very difficult to be known in the podosphere, as well as getting more listeners in audio for your show.
“Hi friends, This month the podcast industry reached a new exciting milestone by officially hitting 2 million shows on Apple Podcasts, according to Podcast Industry Insights courtesy of Daniel J. Lewis. This means that after a decade of audience growth, podcasting remains an extremely appealing and ever-growing advertising platform for your business.
As the industry becomes increasingly more mainstream, this platform gives you an opportunity to connect with your audience on a more personal level, therefore allowing for more trust and commitment to your company, product, or brand. While your followers may otherwise feel overwhelmed with visual inputs or marketing tactics, this will give you the upper hand.
So how can you continue to show up for your audience in a way that provides them with enough valuable content that they want to keep coming back for more and share with their loved ones? Here are a few of our tips:
Engage with your audience. Be responsive. Let your listeners know you’re there for them. Try to make it as easy as possible for them to provide feedback, ask questions, or make topic recommendations.
Write top-notch show notes. For some of you, this might be a new venture as you start your podcast. Copywriting can be daunting and overwhelming. We suggest including a brief summary of the episode, top takeaways, links and resources mentioned, guest bios, and of course ending with a call-to-action. If this seems a little too stressful for you to attempt on your own, we also provide this as a service to our clients. You can learn more here.
Provide good quality audio. Try to minimize background noise and avoid raising or lowering your voice too much as you speak. Recording in a padded or smaller room often helps. We also recommend using a pop filter to remove plosives and making sure the level on your microphone is not too “hot.” Again, if you have questions, please let us know. We are happy to help! …
Some of you may be aware that Libsyn recently launched the 5th version of their publishing interface to their Beta community. It appears they officially launched it as a public beta on March 30th. You can take a sneak peak at what the new layout will look like HERE. This is what they stated in their recent email:
“ ‘This means that at this time new customers will initially be directed to the new interface at five.libsyn.com after account creation. All customers will be able to switch back and forth between the current interface and Libsyn 5 via available dashboard links. Remember Libsyn 5 is still in Beta, so there are features that may be in your current workflow that are not in Libsyn 5. They are coming and so many other good things. The new updated interface is available to libsyn.com customers and is not available for LibsynPRO customers at this time.’ ”
And, of course, Ben will update the status of Libsyn5 to his email list subscribers — and we will forward the news to you via this podcast show.
As we have stated several times in this podcast series, we respect Ben and his contributions to the podosphere, in not only educating aspiring podcasters or those who wish to make their shows better, but also for delivering many times free contributions in the form of pdf files and other content that are genuinely gold nuggets that aid recently published podcasters to improve their show.
But for the podcaster, the other side of the good news for the podosphere is that now, aspiring and current podcasters must create realistic strategies that will attract even more listeners and have them subscribe (or “follow” as the new term emerges from Apple) your own podcast shows, so that you may engage with your audience (as Ben suggests) with good audio and excellent show notes.
So we hope that you can put together some strategies that will help you to improve your show and generate the kind of listener growth that you will prefer and enjoy, and that your show will not only be popular — but with suggestions from podcasters like Ben, you can also then be successful in your strategies and action items to monetize your show in your business.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of theaudacitytopodcast.com and michaelandmike.com. All rights reserved.
I, myself, have used this checklist and have promoted this as a free aid to other podcasters — especially the newer and aspiring podcasters. And this checklist is to confirm that you have prepared for the audio environment and processes before you hit the RECORD button. It does not focus on the CONTENT of your episode (it assumes that you do know what you want to say and how you want to say it).
The Ben Krueger checklist
However, this new article from an email delivered from Ben Krueger’s distribution list promotes a free checklist from cashflowpodcasting.com. The article is called “HOW TO PREPARE FOR A PODCAST EPISODE: WHAT TO DO BEFORE YOU HIT RECORD.” But when I clicked on the link to get access to the free checklist, I received the message that this was not available, even after I entered my name and email address. So, you should be aware of this error from my own attempts. Thus, I could not adequately compare the checklists.
[Editor’s note: after many attempts after I recorded this episode, I finally got the link to the pdf one-pager from Ben Krueger.] And the pdf with the checklist (Copyright (c) 2020, Ben Krueger of cashflowpodcasting.com) is:
So, due to this, I review the posting from the link in an email from Ben Krueger that outlines not only what to do prior to start the recording for the episode, but also what to do in order to prepare for the CONTENT of the episode. He discusses what you should plan for in what you are going to record and how to do it. And these are the key points in the Ben Krueger article are the following (with some discussion for each point):
On preparing content
He discusses scripting and bullet-points in the planning of the content of the episode;
He advises on stories, parables, questions and scenarios for the preparation of content;
He finally advises on asking deeper questions to get better answers on interview episodes;
On preparing HOW to record
1. Is your microphone positioned appropriately?
2. Are your audio levels where they’re supposed to be?
3. Is the room ideal for recording?
4. Are you likely to be interrupted?
5. GET RECORDING and hit the record button.
Other resources that Ben points out and gives the links to are those that suggest how to be a better podcast host, as well as perfect podcast equipment.
Now, for this podcast reporter, the pre-flight checklist from Daniel J Lewis is a free resource that is much more comprehensive for the audio preparation of podcasting before you hit the record button. And other checklists that I have seen, including the suggestions mentioned in Ben’s article pale by far in comparison.
However, in addition to the simple bullet points we mention on Ben’s suggestions for the preparation of content, there are numerous episodes in the back-catalog of The Audacity to Podcast show that give hours of detail in the preparation of good content for the genres of podcasting that will help any podcaster to improve the content of any podcast episode. My recommendations, therefore, go to Daniel J Lewis and his back-catalog for a deep dive into preparation for good content in planning a podcast episode.
We hope that these two podcasters and their resources may give you the help you need in preparing the content and the audio environment for you to record great episodes of your podcast show.
Thank you for your attention.
Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of TheAudacitytoPodcast.com. All rights reserved.