In this episode of The Podcast Reporter, we discuss the theme of starting a podcast — especially in 2022. This theme came to me from a post by Ben Krueger of cashflowpodcasting.com. Then the opposite viewpoint was proposed in a later post from another podcaster titled “Why you shouldn’t start a podcast.”
So, in this episode, we briefly discuss the main topics of both related themes to starting a podcast.
STARTING A PODCAST IN 2022 vs NOT DOING SO
Suggestions for starting a podcast in 2022
First, from Ben Krueger of cashflowpodcasting.com, we get the encouragement and details of starting a podcast show and episodes in his earlier post. Now, as I have mentioned before in earlier episodes on this show, I have great respect for Ben for the deliverables he creates and the recommendations that he gives to the new and aspiring podcasters.
And in this post, he gives to us his philosophy that determines the timing of podcast show creation: “Timing is critical to succeeding in anything. Podcasting is no different. The timing of launching your podcast can make a BIG difference in its initial success. ** So the question is, what’s the BEST time to launch a podcast? **”
And he gives the short answer to the aspiring business podcaster who is filled with emotion, passion and energy for starting a podcast: “It comes down to where you’re at in the development of your business.”
What Ben delivers are some key bullets that outline the timing of podcast show creation:
“You have an established service/offer that sells, and gets clients results
You already have some audience to start with (client list, email list, social following, personal network in the industry, etc)
You’re ready to start scaling.”
And then Ben gives an example of a client and stories of those who have gone through the process and have become successful. And, of course, Ben delivers his own call-to-action for his own program to help podcasters get started: “Learn more about how we help leaders launch podcasts and request a free consultation call here:
And Ben then goes on to describe the major components, tasks and milestones that an aspiring podcaster can go through:
- Strategic planning;
- Podcast coaching;
- Branding creation;
- Setup and submission;
- Launch and promotion;
- Production and marketing.
I would strongly encourage aspiring podcasters to review these types of programs, especially from Ben, to see if they can help you to achieve success in your business podcast while you may be in the planning stages. I think you will be pleased from what you can learn and what the results of your show will deliver.
DON’T START A PODCAST — IF THE SHOE DOESN’T FIT
- Am I doing this for my ego or an audience?
- How to set yourself up for podcasting success;
- Do I really know what I am getting myself into?
- Steps to release a podcast episode;
- Am I doing this because I think this is a way to make money?
- Am I doing this because I think I should?
- Coming up with a great podcast idea.
- When do you know if podcasting is right for you?
And each of these sections provide a few sentences on the thoughts espoused in each topic, especially in awareness of the “loneliness of the long-distance podcaster”:
“If the answer to “Why do you want to start a podcast?” is anything other than ‘Because I’ve got amazing content that will educate/inspire/entertain and I desperately want to get it into people’s ears” then think twice. Podcasting is a big commitment with absolutely no guarantee of success. The people who have been successful are those who consistently create valuable and engaging content that appeals directly to their ideal listener. If you’re passionate about every episode you’ll be happy to keep going even when no one is listening.”
As usual, I would recommend doing a cost-benefit analysis of the pros and the cons of launching your own podcast. And now you should include not only the labor and EFFORT and TIME that podcasting requires (and you can get that from other successful podcasters who can tell you the truth about the 3-to-1 or 4-to-1 ratio of time required per minute of finished audio) — but also of the FINANCIAL requirements that can only increase. Remember that many podcasters make a quick estimate of costs, which later turn out to be less than required, and the budgets may grow quickly and become sore points for the podcaster.
Whatever your decision — to start a podcast in 2022 or to avoid podcasting altogether — I hope that you will make the best decision for yourself, your business and your future success.
Thank you for your attention.
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