Tag: Tom Schwab

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podcast

654- The possible benefits of AI for podcast guesting

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In this episode of The Podcast Reporter Show, we discuss a topic in the area of AI (Artificial intelligence) in podcasting. One such theme is that of Chat GPT and the notion that there are some benefits within the environment of AI for podcast guesting.

Now, we have discussed podcast guesting in several recent episodes, and here, we see that a podcaster, Tom Schwab of  the podcast show, Interview Valet, has brought to our attention in a recent email which he sent out to his distribution list in the podosphere.

He introduces his themes with these words: “Changes in technology and market trends mean you can never become too comfortable in your systems. Just as you’re getting into a smooth rhythm the market shifts or a big new tech tool is released (Hello ChatGPT) forcing you to pivot.”

In particular, he mentions that there is a productivity and content creation aspect with this tool: “How can it help us work more efficiently so that they can focus their attention on the areas that matter – human interaction.”

He has found several ways of being more productive and producing benefits for his site and his show, especially in the area of content creation. In fact, he shares with us how he is getting benefit from AI:

“Ways we are using AI at IV [Interview Valet]:

  • Writing show notes from podcast interview transcriptions
  • Extracting key points from meeting transcriptions without listening to the entire replay
  • Streamlining our processes (read: reducing overhead)”

He then goes on with a description of how he has been using AI for Podcast Guesting: “AI has made podcast interviews even more powerful and easier than before:

  • Write your bio for your media kit
  • Write your suggested intro for podcast hosts
  • Interview topic suggestions to use for your interview
  • Write a suggested intro on why you would be an ideal guest on a specific podcast show
  • Find podcasts in your specific niche
  • Write show notes from your interviews
  • Draft a blog to feature your interview on your website
  • Pull content from your interviews for social media posts or emails to your list”

In his opinion, “It gives the audience a personalized touch they can’t access in other media…You can establish yourself as an authority in your industry, while also building a genuine relationships with the host and their listeners… Leading to consistent positive ROI through increased website traffic, quality leads, and quicker close on sales.”

He is also focused on trying to help podcasters by extending a helping focus on Podcast Guesting For Coaches & Consultants for business growth and brand expansion.

It seems interesting to me that he is taking the view that this could be helpful, instead of following the nay-sayers that see AI and ChatGPT as a threat to freedom and a doomsday of content creativity.

Perhaps his focus can give some ideas as to the benefits for podcasters once they decide that they want to pursue podcast guesting as a way to build their business and pursue success.

Thank you for your attention and for listening.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Tom Schwab and Interview Valet. All rights reserved.

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podcast

651- Podcast Guesting and its benefits

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In this episode of The Podcast Reporter podcast show, we discuss the ideas from a Podchaser article that delivers some benefits from what is called “podcast guesting” — or, as the article explains this opportunity in the following way:  “In this article, we’ll highlight 6 benefits unique to being a podcast guest, provide examples of podcast guesting success stories, and share how you can get booked as a podcast guest.”

So, instead of being a podcaster that interviews other podcasters or subject matter experts as guests, the focus here is of yourself as a podcaster being a “GUEST” or interviewee of another podcaster in the latter’s podcast show. And one of the formulas for success (according to this article by Greg Guidry) is to become a regular guest on podcast shows:  “If you are a podcaster, author, professor, content creator, or anyone who wants to promote your work, you simply need to start guesting on podcasts.”

So the key benefits discussed in this article are the following:

There are also some success stories about podcast guesting, as well as a hint of whom to contact and suggestions on which podcasts that you may want to consider.

Now, I myself have interviewed and known Thomas M. Schwab, who is the author of a book called “Podcast Guest Profits: Grow Your Business with a targeted Interview Strategy.”

I interviewed him in 2015, right after the first Podcast Movement conference. I feel that he was one of the first promoters of podcast guesting, and I did conduct another interview with him in 2020:

And here is another podcast episode that I published before about the benefit of podcast guesting for fiction content creators:

As the Podchaser article states, you can increase the popularity of your podcast show and grow your audience, as more people will get to know you from the interviews that you give on other people’s shows.

In my own situation, I went from a mere 5,000 downloads to over 1 million downloads within several years, as I was a guest on many other shows. Of course, some of the interviews in which I was the guest were mainly due to podcaster courtesy — that is, after I interviewed the podcaster, then I was asked to be a guest on that individual’s show after that. This tactic was greatly appreciated and was very successful — much more so than any other advertising I did.

I also had bumpers from other podcasters that were given to me, and they also increased my exposure, not only for downloads, but also for being a guest on other podcasts, as well.

And all these things did generate more traffic to my podcast shows — which, in turn generated more traffic and helped my standings in the social networks with more SEO (i.e., search engine optimization). I also used the tool from Daniel J Lewis of The Audacity to Podcast show called My Podcast Reviews — and that helped my rankings and SEO.

In the article, there are just a couple of contacts as resources, and the majority of the other references are the calls-to-action from the PodChaser article. In fact, I did not see any mention of Tom Schwab or his book or his site of InterviewValet.com.

For myself, I feel that learning how to be a good interviewee is important for increasing your presence and your standing in the podosphere, as well as growing your audience.

Thus, I hope that you can learn good tactics as a podcast guest, and I wish you the best in promoting and increasing your podcast to grow your audience and reach success as an interviewee.

Thank you for listening, and for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and podchaser.com and Greg Guidry. All rights reserved.

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podcast

619- Podcast Guesting can help with non-fiction writers

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In this episode of The Podcast Reporter show, we discuss the theme of podcast guest interviews being a great tool for the non-fiction author or writer. This is supplemented by a FREE RESOURCE from Tom Schwab, an entrepreneur who stresses the importance and the benefits of being a podcast guest. This resource is a FREE pdf document that is called “Non-Fiction authors can leverage Podcast Guesting.”

And you can go to the web site for Tom at InterviewValet.com to learn more about his training and free resources (and get yourself a copy of his PDF via download).

Now, I myself was a non-fiction author. It started back in 1974, and it has even today helped me in podcasting. I was a guest interviewee on a podcast show called VietnamVeteranNews.Com, where the host, Mack Payne, interviewed me about my situations in dealing with PTSD after returning from Vietnam as a combat infantryman (episode 2245 of the podcast show VietnamVeteranNews.com .) You can see the image, below, of the podcast episode and a photo of Mack Payne for that episode in which I was a guest interviewee. And so, even with decades separating the topic and the theme from the present day, the podcast guesting still helps to promote my podcast show and my following from the veterans who listen to that show.

As for Tom Schwab, he delivers some helpful hints on how to succeed with podcast guesting, if indeed you are an author or writer who creates and/or publishes works in the non-fiction genre.

This free PDF resource goes into the following details for the writer or author who may specialize in non-fiction:

  1. Reach An Engaged, Relevant Audience
  2. Some Reasons Non-Fiction Authors Should Go On Podcast Interviews
  3. Connect with Influencers
  4. Generate Real Leads
  5. Establish Authority As A Subject Matter Expert
  6. Generate Website Traffic
  7. Build SEO Value With Backlinks
  8. Increase Brand Trust Quickly
  9. Talking > Writing For Building Connections
  10. Repurpose Into Multi-Use Content, and
  11. Extend Your Reach

And Tom then spends time in the details of how you can leverage Podcast Guesting in this situation for your own purposes:

01 Drive Preorders
02 Launch a Consultancy Business
03 Book Tour Without The Travel
04 Promote Your Academic Work
05 Break Into New Geography
06 Launch A Powerful Brand
07 Land Paid Speaking Gigs
08 Get Translated Into Multiple Languages
09 Be The Category King/Queen
10 Get More Followers
11 Launch A Movie

Now, I have known Tom since 2014 when I did interview him as a guest on my podcast shows to understand why he would want to succeed in his business WITHOUT starting a podcast, but rather be a guest on different shows.

I strongly recommend that you download this free pdf and evaluate the situation where you can leverage being a guest on a podcast and how this can be a major benefit to you and your audience. And also, I would recommend that you scan his site for other resources and training materials that may enhance your situation either as a guest or a podcast host in the near future and drive your business to success.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.

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podcast

587- Disruption technology in Podcasting

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In this episode of The Podcast Reporter, we discuss the theme of “disruption” activities and promotions and projects. In particular, we deliver a repurposed podcast episode from Tom Schwab of the program  Interview Valet, where we look at the “disruption technology.”

Also, we owe some credit to Evo Terra (podcaster of today’s show called  podcastpontifications.com) when he discussed with us what it is like to be a “podcaster disrupter.” And we plan to include that earlier repurposed interview in a later episode of this show. Evo felt that the “next big thing” in podcasting would come from a supportive “disruption” of the podosphere.

Now, as I mentioned before in this podcast series, I have known Evo when I met him in person in 2007, and also when I had strengthened my relationship with him, both in person and when I had interviewed him on my podcast shows since 2007.

In one interview episode, I had Evo tell us how and why he described  himself as a disrupter. This was both for being an entrepreneur and a podcaster.

Then, later, I had interviewed Tom Schwab of the Interview Valet program, where he was also noted as a “disrupter” in podcasting, as he was one of the first to publicly announce that he was NOT going to do a podcast, but rather, he would pursue his success in being a podcast GUEST. He announced this at the second Podcast Movement conference in 2015 at Fort Worth, Texas. And he later provided others with a business model that would help podcasters gain success in their shows by being a guest on other podcasters’ podcast shows.

As a matter of fact, we have the original interview from 2015 where Tom describes his business and his “disruption” of the podcast interview processes:

As you can hear from this repurposed episode, Tom describes his “disruption” in business and podcasting from the entrepreneurial side in the following summarized manner:

  • “Disrupted technology” that supports the pursuit of being a podcast guest (e.g., being and interviewee) as opposed to being the interviewer to lead the conversation on a podcaster’s own show;
  • Repeating someone else’s success may not be the best model to follow for success — in other words, do NOT be a “me-too” product;
  • Being a disrupter incorporates new models of how to do business as an entrepreneur, as well as a podcaster — but not by total imitation of someone else’s successful results (in particular, to avoid naming your show with the “on fire” suffix);
  • How to go about getting YOU as one of your prospects from being listener to being visitor and have you be welcomed to a tailored, individual welcome site for just YOU;
  • His “disruption” includes renaming some of the terms used in sites (e.g., a “welcome” page instead of a “landing page” or “squeeze page”) to make it more personal.
  • His disruption will be in the form of creating VISITORS and not to provide them with podcast audio episodes — but rather have them listen to yourself as a guest and then get them interested in your programs;
  • Monetization can also be incorporated in your business, as you can refer to his book, “Podcast Guest Profits: Grow your business with a targeted interview strategy.”
  • He currently has moved to interactive webinars (mostly free) to promote his program and the successes of podcast-guesting.

So, as one of the very first programs to emphasize being a podcast guest instead of a podcast interviewer, Tom has been flexible to adapt new methods for his success and his business.

We hope that this model of disruption may be of benefit to you as you shape your podcasting model for your show, or adapting parts of this to make your business more profitable and more successful.

So, later, we will deliver the repurposed episode from Evo Terra where he speaks to us earlier about plotting his way and pivoting to become a “disrupter” in the podosphere.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Tom Schwab and Evo Terra. All rights reserved.

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577- Determining which people can be good podcast guests

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In this episode, we discuss podcast interview guesting — but more from the angle of which people can be good guests as opposed to the folks for whom guesting will probably not work.

For this theme, we turn to a post from Tom Schwab, a podcast interviewer with a site called Interview Valet, as well as author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy

Now, I have known Tom Schwab since 2015, and I have interviewed him in several podcast shows, including this one, in the past. I have a copy of his book, and I find it very helpful for those who want to focus on becoming guests on other podcasts, in addition to interviewing guests. I would strongly encourage aspiring or new podcasters to read this book and find out about the art of guesting on other podcasts from podcasters, in order to get discovered and increase your reach in the podosphere.

So in this article, Tom explains how podcast guesting may not work for certain people within these five suggestions and tips:

1. “Your Clients Are Geographically Constrained

It’s not about reaching more people, it’s about reaching more ideal customers.

2. Transactional Sales with low Life Time Value

I’m not going to hire a lawyer, accountant, or surgeon from a Facebook Ad.  Conversely, if the purchase is a low-cost, low-risk, transactional purchase I don’t need to spend 30 to 45 minutes to get to know the company or founder.

3. One Time or Perishable Product

While podcasts may not be evergreen, they are like a can of soup – good for 3 to 5 years.

 

4. Your Digital Presence is Weak

When I hear you on a podcast before I engage I will check out your website and social media.  Here is an online assessment to find if podcast interview marketing will work for you.

5. Not Committed To Delivering Value

This means everyone must win: Audience, Host, Guest, and us. Guests won’t get the desired results if they don’t take an active part in making a great interview:

Show up on time                                 Use a professional mic

Add massive value                              Promote the show

Prepare (here’s our checklist)  

With these types of hints, tips and practices, you can understand how much work it will take for you to land the great podcast guest for an interview or discussion or dialog in your episode. Since Tom has made a business (and he was one of the first in 2015) of the art of guesting in podcast episodes in order to better your business, his success speaks for itself.

I would strongly encourage you to speak to Tom in perhaps an exhibit hall if your attend a podcast conference in which Tom Schwab or the Interview Valet is present. I think you will find the material and the tips  of value to you as a podcaster.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Tom Schwab and michaelandmike.com. All rights reserved.

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podcast

523- Being a guest on Podcasting interviews can have good results for your show

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In this episode of The Podcast Reporter, we once again touch upon the theme of being a guest on podcasting interviews in order to improve the quality of your show or grow your audience, and even get new clients for your business.

First, let’s take the last area — getting clients for your business. In an audio interview, Ben Krueger of cashflowpodcasting.com interviewed Mojca Mars in 2017 about this theme. For the 28 minutes of this episode, we hear Ben targeting the area of getting great clients with GREAT INTERVIEWS.

Note: As I have stated many times, Ben Krueger is an authority on monetizing your podcasts and building authority as an influencer by podcasting.

Now, this is not the first time we dealt with success in your business as a result of podcasting interviews — but from the OTHER side of the equation of conventional wisdom. In the past, as early as 2015, we dealt with Tom Schwab and his Interview Valet site (from an audio sound byte at the Podcast Movement Conference in 2015) and his ideas of how to grow your business and get great clients with monetization of yourself being interviewed by other podcasters.

In fact, we would like to include the podcast episode we did earlier at that time with Tom Schwab from this own podcast series:

And, as you can see, Tom has had success in being the interviewee and building up his business in many ways. What helped in his business was his past experiences in the US Navy as a veteran and his acumen for enriching the interview experience for the podcaster.

And also, we would like to point out that Max Flight has also given us some evergreen material in his episode of BEING INTERVIEWED. This is a look at the interview process from the side of the interviewee, and not the interviewer. We now present a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

However, its my recollection from 2015 that Tom Schwab led the way of other podcasters who jumped on the “guest interview” bandwagon to develop plans and shows and programs to have podcasters become guests on different interview shows in order to promote their own podcast shows — where monetization was the key success factor.

We hope that you can get value from these 3 interviews that will help you determine how you can grow your business, have great interviews, and thus get great clients and great results in podcasting.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Tom Schwab of Interview Valet and Max Flight and michaelandmike.com. All rights reserved.

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541- Success in Podcast show guests — Tom Schwab

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In this episode of The Podcast Reporter,  we discuss the success of an entrepreneur who did not initially want to be a podcaster — instead, he found success in being a podcast guest. We speak of Tom Schwab, with his small business of InterviewValet.com

As you may recall, we have had Tom in an interview in this podcast series since 2015 and 2017. And we discussed with him then his ideas of finding business success in being a podcast GUEST, not a podcaster — success in being interviewed, not in interviewing others.

As a matter of fact, here is one of the latest episodes that was published earlier in this series, as the subject was industry exhibitor at podcast conferences:

And also, we presented Tom Schwab as the “disruption entrepreneur” for the podosphere:

And we also presented the topic of Tom Schwab’s ideas and promotion of his success in “reversing the model” for podcasting:

 

Well, this episode was inspired by the announcement of a video presentation from PodcastMovement University

I signed up for this interview to get a better idea of the status of Tom in the podosphere, and to see what further words of wisdom I could get in podcasting from him.

The slides from his presentation can be obtained from the from the PM University site for events.

Podcast guesting is the term for what Tom has promoted. During the presentation, Tom had mentioned the presentations that stated that “podcast interviews convert 25 times better than blogs” for those who want to monetize their podcasts and create revenue streams for their business. In fact, Tom also mentioned his own book called “Podcast Guest Profits.”

Tom set his goals for his presentation as the following:

  • Build brand recognition to be the category king of your topic;
  • Educate and entertain your audience;
  • Increase listeners, loyal subscribers, avid fans and profitable customers;
  • Grow your podcast, brand and business;
  • Introduction to a new person or idea (for it can possibly change the world).

Tom emphasized a podcaster’s ability to pick the best podcasts for yourself to be a guest, and thus increase your visibility and factors for more success for your business. These included key success factors (like downloads, social media, email lists, brand affinity and quality factors that can tune your audience for your reach).

And one of the great results for you to grow your business may be to  “increase the lifetime value of a relationship.”

Moreover, Tom did provide time to promote some tools and resources for you to use in becoming more successful in picking the best podcast guests in which you can be a guest — and vice-versa. An example of this is the slide titled “ListenNotes” (along with the audio that describes a good usage of this tool), as well as “Podchaser.”

Tom described some books (including his own) that could help you, as well. These FREE resources are at the site of InterviewValet.com/PMU

At this point, this webinar presentation is very informative as an update for the resources in the podosphere that can possibly help you (especially some for free). I would certainly recommend it for your continuing education. I hope you can learn from this and add to your gems toward your business and podcasting success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.

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podcast

455- Podcast guest interviews — a study

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In this episode of The Podcast Reporter, we review the results of a study that focused on podcast interviews. This study was presented by Tom Schwab (someone whom we have interviewed before in this series since 2015). His platform is called Interview Valet.

This study was prepared by Tom and delivered at various conferences. In fact, from the current emails from the Podcast Movement Virtual conference announcing the speakers, it seems that Tom will be giving his presentation at the virtual event. In the past, he has delivered this topic at the Podfest Global Summit as a keynote.

But for now, the presentation slide deck can be obtained for free at the web site for Interview Valet.

Now, I have known Tom since 2015. I had even interviewed him in an audio episode in this podcast series about his programs. What intrigued me most about him was that he stated that he did NOT want to be a podcaster and create content in that manner; but that he wanted to grow his prospects and leads by being a GUEST on other podcasts. And so he put together his platform for helping other entrepreneurs become guests on podcasts and then create value in this manner.

As you will see in his free pdf document called “The State of Podcast Interviews – 2020”, Tom delivers 16 pages of data from his study to support his programs called “Podcast Guest Profits.” And in this deliverable, Tom presents the DATA as he studied it for podcast interviews, including:

  • The platforms for recording guest interviews and the analytics associated with them;
  • The best days of the week for guest interviews;
  • The duration of the cycle from invitation to the actual recording and from recording to posting the guest interview episode;
  • The breakdown for audio vs. video interviews and even the live interviews; and
  • Some conclusions for future guest interviews in the podosphere.

If you, as a podcaster, wish to include guest interviews, then this data will be a good resource to begin the investigation of the direction you may wish to take in your plans for podcast episodes. And coupled with other podcast resources and information given by others about how to select guests and then prepare for a good interview, you should be able to create good content that will excite your listeners and deliver VALUE to your audience with the topics which they wish to consume and the experts that will be interesting. And this should help to grow your podcast successfully.

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

For this podcaster, I had started in 2006 with a podcast guest interview show called The Struggling Entrepreneur, which has unfortunately podfaded after nearly 500 episodes. It has been replaced by a more modern version podcast show called The Struggling Biz. These shows interviewed aspiring entrepreneurs, as well as new entrepreneurs, successful entrepreneurs and those who did not succeed — and each episode presented some lessons learned from multiple angles. We even had interviews with some small business owners that said that they did NOT want to be entrepreneurs, but preferred to stay in their career day-jobs.

So, for myself, guest interviews are helpful for the podcaster — not only in generating interest and delivering quality content, but also in improving your skills as an interviewer, content creator, aspiring journalist and informer (in my case, a Podcast Reporter).

Thus, I wish the best to you in becoming a great interviewer and for creating great episodes in your podcast show with your guests — and in making your podcast show successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Tom Schwab of InterviewValet.com. All rights reserved.