In this episode, we discuss podcast interview guesting — but more from the angle of which people can be good guests as opposed to the folks for whom guesting will probably not work.
For this theme, we turn to a post from Tom Schwab, a podcast interviewer with a site called Interview Valet, as well as author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy
Now, I have known Tom Schwab since 2015, and I have interviewed him in several podcast shows, including this one, in the past. I have a copy of his book, and I find it very helpful for those who want to focus on becoming guests on other podcasts, in addition to interviewing guests. I would strongly encourage aspiring or new podcasters to read this book and find out about the art of guesting on other podcasts from podcasters, in order to get discovered and increase your reach in the podosphere.
So in this article, Tom explains how podcast guesting may not work for certain people within these five suggestions and tips:
1. “Your Clients Are Geographically Constrained
It’s not about reaching more people, it’s about reaching more ideal customers.
2. Transactional Sales with low Life Time Value
I’m not going to hire a lawyer, accountant, or surgeon from a Facebook Ad. Conversely, if the purchase is a low-cost, low-risk, transactional purchase I don’t need to spend 30 to 45 minutes to get to know the company or founder.
3. One Time or Perishable Product
While podcasts may not be evergreen, they are like a can of soup – good for 3 to 5 years.
4. Your Digital Presence is Weak
When I hear you on a podcast before I engage I will check out your website and social media. Here is an online assessment to find if podcast interview marketing will work for you.
5. Not Committed To Delivering Value
This means everyone must win: Audience, Host, Guest, and us. Guests won’t get the desired results if they don’t take an active part in making a great interview:
Show up on time Use a professional mic
Add massive value Promote the show
Prepare (here’s our checklist)
With these types of hints, tips and practices, you can understand how much work it will take for you to land the great podcast guest for an interview or discussion or dialog in your episode. Since Tom has made a business (and he was one of the first in 2015) of the art of guesting in podcast episodes in order to better your business, his success speaks for itself.
I would strongly encourage you to speak to Tom in perhaps an exhibit hall if your attend a podcast conference in which Tom Schwab or the Interview Valet is present. I think you will find the material and the tips of value to you as a podcaster.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and Tom Schwab and michaelandmike.com. All rights reserved.