In this episode of The Podcast Reporter, we discuss the success of an entrepreneur who did not initially want to be a podcaster — instead, he found success in being a podcast guest. We speak of Tom Schwab, with his small business of InterviewValet.com
As you may recall, we have had Tom in an interview in this podcast series since 2015 and 2017. And we discussed with him then his ideas of finding business success in being a podcast GUEST, not a podcaster — success in being interviewed, not in interviewing others.
As a matter of fact, here is one of the latest episodes that was published earlier in this series, as the subject was industry exhibitor at podcast conferences:
And also, we presented Tom Schwab as the “disruption entrepreneur” for the podosphere:
And we also presented the topic of Tom Schwab’s ideas and promotion of his success in “reversing the model” for podcasting:
Well, this episode was inspired by the announcement of a video presentation from PodcastMovement University
I signed up for this interview to get a better idea of the status of Tom in the podosphere, and to see what further words of wisdom I could get in podcasting from him.
The slides from his presentation can be obtained from the from the PM University site for events.
Podcast guesting is the term for what Tom has promoted. During the presentation, Tom had mentioned the presentations that stated that “podcast interviews convert 25 times better than blogs” for those who want to monetize their podcasts and create revenue streams for their business. In fact, Tom also mentioned his own book called “Podcast Guest Profits.”
Tom set his goals for his presentation as the following:
- Build brand recognition to be the category king of your topic;
- Educate and entertain your audience;
- Increase listeners, loyal subscribers, avid fans and profitable customers;
- Grow your podcast, brand and business;
- Introduction to a new person or idea (for it can possibly change the world).
Tom emphasized a podcaster’s ability to pick the best podcasts for yourself to be a guest, and thus increase your visibility and factors for more success for your business. These included key success factors (like downloads, social media, email lists, brand affinity and quality factors that can tune your audience for your reach).
And one of the great results for you to grow your business may be to “increase the lifetime value of a relationship.”
Moreover, Tom did provide time to promote some tools and resources for you to use in becoming more successful in picking the best podcast guests in which you can be a guest — and vice-versa. An example of this is the slide titled “ListenNotes” (along with the audio that describes a good usage of this tool), as well as “Podchaser.”
Tom described some books (including his own) that could help you, as well. These FREE resources are at the site of InterviewValet.com/PMU
At this point, this webinar presentation is very informative as an update for the resources in the podosphere that can possibly help you (especially some for free). I would certainly recommend it for your continuing education. I hope you can learn from this and add to your gems toward your business and podcasting success.
Thank you for your attention.
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