496- From podcasting hobby-preneur to full-time podcaster

In this episode of The Podcast Reporter, we deliver a REPURPOSED podcast episode on the topic of examining a case study of becoming a full-time podcasting entrepreneur from an earlier status as a hobby-preneur. We do this without music intro or outro, as the episode was recorded in an empty hotel lounge with construction and other ambient noise on a portable recorder.

As you will hear in this REPURPOSED audio episode, a hobby that you can pick up and enjoy (because you may have a “passion” for it) can be a “labor of love” at first. For me, it was podcasting. And then, after a while, your expertise will grow and you may see others in the podosphere being successful in monetizing podcasts within their businesses. And this activity may spawn the desire inside you to join the small business owners who podcast and make revenue from that hobby that can now become a revenue stream (toward perhaps a full-time business activity within your entrepreneurship).

And so, the passion that I had led me to create more podcasts. And then you can compare other environments and see how you can be a small business and lead the way with podcasting. In this case study, I actually compared my podcasting to working with automobiles — developing a hobby to become eventually a small business or startup or entrepreneurship.

Now, I have had prior experience in starting businesses since 1980. And so, I used the “hobby” and put it in “idle” mode, running and available for me — until the time arrives for me to be serious about the podcasting environment and move into the podosphere when I would launch an entrepreneurial venture and possibly be FULL-TIME. And I would position podcasting within the business environment, business model and create content or be a consultant. And, as you will hear, I did go down the path of being a luminary and subject-matter expert, a solution provider, then a trusted advisor, and finally a THOUGHT LEADER.

Perhaps you can relate your own situation with my story — especially if you want to become a thought leader and starting from a hobby.

We hope that you will enjoy this story of how I took a “hobby” and became a “hobby-preneur” and then moved into an entrepreneurial venture with podcasting. Although this episode was originally slated for a podcast show that was called “Boomers for Startups” (which has podfaded), it may provide evergreen content that can provide relevant VALUE to the aspiring and new podcasters.

Thank you for your attention.

NOTE: We do not have the active links which were mentioned toward the end of the episode, because they were out-of-date and many have been withdrawn. Thus, we just will go with the audio for the show of this REPURPOSED episode.

Also, we addressed the “necessity-preneur” in another episode, because with the virus crisis, many may have the NEED to become an entrepreneur, even though that was not their intended path or their desire at the time — but they had to provide for themselves and had to generate income in some way quickly.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.


495- Podcasting for necessity-preneurs and vetrepreneurs

In this episode of The Podcast Reporter, we deliver a REPURPOSED podcast episode( from a prior episode # 149) that deals with ideas of becoming an entrepreneur, but in several different ways:

  • a “necessity-preneur”
  • a “want-a-preneur” or
  • a “vetrepreneur.”

As you will hear in this audio episode, these three types of small business owners have a different starting point and different set of goals to success. Some will do so out of necessity, due to the nature of their being laid off from corporate employment, etc. Others will be veterans returning from their duty in the Middle East and want to become small business owners. And others will just have “wanted” always to be an entrepreneur.

But they all have podcasting within their businesses. And you can imagine the goals and the struggles of each one. We hope that you can enjoy this story of these 3 roles for podcasting and becoming entrepreneurs.

NOTE: in this repurposed episode, we mentioned a course from Stanford University for starting a startup:


Also, other links have been deactivated, and so we do not list them here at this time.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Stanford University and Vetrepreneur Magazine . All rights reserved.


494- Suggestions from real pros for the first 2 minutes of your episodes

In this episode of The Podcast Reporter, we discuss the 10 tips suggested by the blubrry network for the first 2 minutes of your episodes in your show.

In this post called “10 tips for the first 2 minutes of your podcast,” we get some pointers and best practices from real podcast professionals from the blubrry network, headed by Todd Cochrane.

Now, I have known Todd since 2006, and I am a big fan of his work, his business and his contributions to podcasting. He was one of the very first podcasters and the author of the first book on podcasting. His business includes the rawvoice, the blubrry network (from which this post came) and Geek News Central.

Here, he delivers WHY the intro to a podcast episode in your show is so important for success:  “The first two minutes of your podcast are the most important of your show. And even if you don’t agree with that statement, you surely agree that your podcast must quickly achieve the following goals based on these suggestions:”  (and then he gives a short list of three suggestions from experience of the VALUE that your intro can have:

  • Confirm your branding and the ‘feel’ of your show.
  • Let your audience know what to expect with your episode.
  • Make your audience want to listen more.

and then he delivers the ten tips, which you will also get with some detailed explanations. These tips can be a good cornerstone or checklist for your own episodes, because many podcasters can tell you that they are very much like BEST PRACTICES:

  1. Limit your intro music.
  2. Use a brief prerecorded intro to convey the ‘feel’ of your show.
  3. Let your audience hear your voice as soon as possible.
  4. If you use a ‘highlight’ clip from your episode as part of your intro, make it brief.
  5. Share key takeaways that your audience can expect from listening to the episode.
  6. Greet the listener.
  7. Segue into the main part of your show.
  8. Seek the best audio quality.
  9. Validate that your first 120 seconds is connecting with your audience through podcast analytics and statistics.
  10. Do not alter the first 120 seconds frequently. Your listeners like consistency: Do not drastically change the format of the beginning of your show once you have created something both you and your audience like.

I know that I have used many of these practices for improving the quality of my shows and their episodes. And it has paid off big-time for me with more audience growth and downloads. In fact, other shows have taken it upon them to repurpose my episodes, and thus it provided a win-win result.

I hope that your shows can be improved by including some of these best-practices into your podcasts.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and blubrry network. All rights reserved.


493- Approaching the twilight years of podcasting — perhaps

In this episode of The Podcast Reporter, we ask ourselves the perpetual question of:  “When do we approach the ‘twilight years’ of podcasting?” or “Have we reached our twilight years of podcasting?”

This theme was approached once before in 2018, but it is certainly an important issue for those of us who have been podcasting for the last 15 years, as I have. In fact, I started my first podcast when I was in my mid-50s, and I am still continuing to produce podcast episodes for my two main podcast shows, and — as well as adding a newer podcast series called The Struggling Biz.

As you will hear in this audio episode, although there is a lot of personal perspectives and my own history in this episode, it is important for us to reflect that we owe the benefits of podcasting to those who did pioneer the path for us today from the beginning of the podosphere in 2004. Their names are mentioned in this audio episode.

But, as for the senior podcasters involved, the question that has to be answered is:  “Are you in your own twilight years for any type of reason?” and “Are you approaching your own twilight years for podcasting?” I hope this provides some food for thought.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation. All rights reserved.


492- Podcasting is on the rise — 8 reasons why

In this episode of The Podcast Reporter, we summarize an article’s content about the gaining popularity and consumption of podcasting today. The article is from and it is titled “Why podcasting is on the rise: 8 trends publishers cannot ignore.”

As you will hear in this audio episode, there is a short summary for each of the 8 reasons, and we explain the graphs, charts and images that accompany this article.

“As the podcasting market continues to expand across the globe, here are eight ideas and implications shaping podcasting continued ascendancy: “

1. Podcasts can offer advertisers flexibility in an uncertain world

 2. Seamless integration with content can help

3. Ad Spend is becoming more strategic 

4. We’re seeing growth in programmatic audio ad buys

5. Investment in original content is growing

6. Major audio platforms are expanding overseas

7. Podcasts offer opportunities to drive membership and subscriptions

8. Podcasting and Audio remain growing markets

We recommend that you peruse this article and see if you can either create a strategy for your own podcast show, or try to see if your show does fit into one of these reasons, so that you can exploit the cause and have an effect that will provide a path for success of your show.

Perhaps one of the ways you can put to use a tactic for implementing one of these reasons would be to attend or participate in some of the podcast conferences (like Podcast Movement, either in person or virtually online). You can get to know the players that can be most influential in these areas of interest and see if you can result with either a joint venture or a marketing/sales plan for your show — or even just a growth plan for your audience strategies. If so, then you may have come upon a small golden nugget for your podcast show, podcast business and podcast episodes.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and . All rights reserved.