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539- How podfaded show episodes can help your podcasts

In this episode of The Podcast Reporter, we discuss the theme posted by Evo Terra recently in his podcast show, Podcast Pontifications. It dealt with the suggestions of podfaded shows — and the benefits you can derive by re-posting content to see what automatic activity occurs when you monitor the results.

In addition to this, he also mentioned that you can revitalize your podcast or give the podfaded show new life to continue — or even to give you, the podcaster, the new energy and excitement and passion to start a new show and continue in the podosphere with the same or more enthusiasm you had when you first entered podcasting. As Evo states in his written transcript posted in his email newsletter about the episode:  “maybe you could use that podfaded show as a power source to drive traffic to another podcast….”


So I immediately thought about some of my podfaded shows. And, yes, I have re-posted some episodes from my previously podfaded shows in my current podcast shows. And although they may have needed a bit of editing to “touch up” the content and make it more relevant for the present, they did provide a great platform for generating great content.

One such example concerns another podcast show that I have called 2030Podcast.com. Yes, this is a show that I tried to start in 2014 and 2015, right after my initial interview with the “Podfather” himself,  Adam Curry of the No Agenda Show, in which we discussed how I was launching this new show to deal with the prognostications for the year 2030. Unfortunately, the show was delayed and was not published until later — until 2018. At that time, I continued the show, and later I added a co-host (Matt Cox, podcaster of Brunch with the Brits) to include in the ideas and discussion of the content for 2030 ideas. And so far, the show has been great to meet our own criteria for what we consider “success.”

And so I used that interview as the initial episode for the 2030 Podcast show, even though it was several years old:

 


Thus, I do consider myself to be a case-in-point of how podfaded episodes can be used to give new life and breathe a new set of passion to strengthen your podcast shows.

But I have also other examples of including podfaded episodes from podfaded shows to build and revitalize other podcast shows. For example, I had a podfaded show several years ago called The Struggling Entrepreneur. Well, I used some episodes from this podfaded show when I created another show called The Struggling Biz. And this has helped tremendously in gaining popularity and growing my audience to this day.

So we hope that you, too, as a podcaster, can find ways to use podfaded content to help boost your enthusiasm, passion and success in your podcasting. We wish you the best of luck, for whatever purpose you have, and we hope that your results exceed your expectations.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and  michaelandmike.com . All rights reserved.

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493- Approaching the twilight years of podcasting — perhaps

In this episode of The Podcast Reporter, we ask ourselves the perpetual question of:  “When do we approach the ‘twilight years’ of podcasting?” or “Have we reached our twilight years of podcasting?”

This theme was approached once before in 2018, but it is certainly an important issue for those of us who have been podcasting for the last 15 years, as I have. In fact, I started my first podcast when I was in my mid-50s, and I am still continuing to produce podcast episodes for my two main podcast shows, PodcastReporter.com and 2030Podcast.com — as well as adding a newer podcast series called The Struggling Biz.

As you will hear in this audio episode, although there is a lot of personal perspectives and my own history in this episode, it is important for us to reflect that we owe the benefits of podcasting to those who did pioneer the path for us today from the beginning of the podosphere in 2004. Their names are mentioned in this audio episode.

But, as for the senior podcasters involved, the question that has to be answered is:  “Are you in your own twilight years for any type of reason?” and “Are you approaching your own twilight years for podcasting?” I hope this provides some food for thought.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation. All rights reserved.

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BONUS- Where conventional wisdom may NOT apply for success

In this episode of The Podcast Reporter, we wanted to start off the new year with a topic that can give you a strong reinforcement of your individual will and determination — that is, if you really believe in yourself and have the spirit in your gut. Thus, we deliver a REPURPOSED episode from another podcast show that is very relevant in the world of podcasting. The theme for this episode is a true case study of my own story that describes the environment when conventional wisdom and customs and consultation and recommendations may NOT apply.

This is a look back at how the term PODCASTER can be used in a situation to describe yourself and your value to customers instead of terms that are so overused and general that they may get lost in over a million podcast shows.

What determines your value and what describes you best may actually be your skills and your tech — especially if you deliver to your prospects something called a value proposition or a PROOF OF CONCEPT. Now, this will prove that you have the ability to meet their needs and requirements with great quality. So are you a “solution provider” like so many other thousands of podcasters? Or are you a podcaster whose skills and PROOF OF CONCEPTS can stand up to the best of them?


And in my situation for this case study, it proved to be the competitive differential advantage that landed me contracts and referrals — instead of using the same, trite, overused descriptions of being a “solution provider” for every problem in the book.

As you will hear in this audio episode, I had to take sharp criticism (and sometimes this can turn into verbal abuse and ridicule) from just about everyone in the podosphere at the time. And that may be the price you have to pay in order to succeed with your own instincts on what should work for you.

However, we wanted to let you know that sometimes the conventional wisdom of the day may NOT be the best road to success. That is why podcasting is still a great environment in which to pursue success, because there are always some other ways to pursue it.

Note: This episode appeared before as episode #60 in a podcast show called The Struggling Biz.

Thank you for your attention.

Copyright (c) 2021, Matrix Solution Corporation and Lon Naylor of screencapturevideo.com . All rights reserved.

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BONUS – An indirect video can help promote your business and podcast

In this BONUS episode, we discuss a case-in-point that shows how a video that is considered “indirect” can help your business — especially if your entrepreneurship is podcasting or relates to podcasting.

As opposed to a “direct” video that is uploaded to YouTube.com in perhaps your branded channel or personal channel, an “indirect” video is one whose objective and purpose was originally for another party or program that is not yours — but where the popularity and the exposure helped you INDIRECTLY to grow your podcast and grow your business goodwill and promotion.


As my story develops as this example the video that was created was called “Introduce a Bridge Too Far” — and it stuck as my own ID label for YouTube in every type of correspondence in YouTube that occurs to this day (especially in video chat rooms).

In this situation, I had prepared a video that was less than 90 seconds in length and had submitted it in a contest to win the prize of getting to introduce a movie at the Turner Classic Movies Film Festival Conference in the early part of 2014. And the title of the video was promoted by TCM on the YouTube.com site as “Introduce a Bridge Too Far.”

 

 

Now, my introduction to the 1977 Joseph E Levine classic film directed by Richard Attenborough and called “A Bridge Too Far” (which was based on the book by Cornelius Ryan) was posted as one of many who submitted videos in the contest to introduce a classic film. Needless to say, I did not win the contest, and thus I did not get to stand in front of the TCM audience at this conference and present the intro for the film before its showing.

However, the result of the video’s broadcast was the same as a video whose purpose was to go viral. On the first day, there were over 24,000 views, and this grew since October of 2013 until February of 2014. And thus, my exposure from this type of medium was a positive impact to both my podcast show of The Podcast Reporter and The Struggling Entrepreneur and my business of Matrix Solutions Corporation in the areas of content creation, video creation for training and podcast consulting. And much correspondence resulted as feedback from not only the TCM audience, but also thousands of YouTube subscribers who were into classic movies, war movies, TCM, etc. — as well as podcasters and listeners in the podosphere.


So, what may be an opportunity for you to create some content (whether video or audio or blog or any medium) could actually result as serendipity for you to get a very positive result from a random act of participation in an “indirect” medium for other purposes that do result in promotion for your business or your show.

Thus, we hope that you as entrepreneurs or podcasters can also experience serendipity in creating content for your business or podcast with an “indirect” objective that can result as a very positive growth for both your bottom line or your podcast show.

Perhaps maybe you can get the same result as I did — but I hope that you will have a better ID or name that will promote you or your business or show directly (as many people ask me why my name or ID was called “Introduce A Bridge Too Far”.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Cornelius Ryan and Turner Classic Movies and TCM and Joseph E Levine and Richard Attenborough and A Bridge Too Far. All rights reserved.

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435- Podcasting virtual conferences and their efficacy

In this episode of The Podcast Reporter, we focus on the value of meetings and conferences for entrepreneurs as a result of this virus crisis of 2020 — especially since face-to-face or inbound meetings have always resulted in high value and returns for attendees or participants.

This episode is from the original point of view of this entrepreneur and podcaster — and we zero in on the podcast events and conferences of the past 15 years, with its ROI and value delivered as a result of participation (either as an attendee or a panelist in a session or as a presenter, etc.).

My background with events spans over 40 years — 30 of them in corporate America as an employee of a large multinational, and over 19 years as an entrepreneur. I had attended many events as both a demonstrator and attendee, as well as a presenter in the USA and other countries worldwide. So I have had plenty of experience in what is called “Events Marketing” and have seen the development of new practices and techniques and skills for events — both inbound and outbound (or virtual).

However, with this new plandemic of the virus crisis of 2020, most of the events have been canceled or shut down for the remainder of the year 2020. And even though some of the larger ones tried to reschedule for the latter part of the year, it was still evident that the ROI for the hosting organization of the event would not be realized, and so a cancellation and/or postponement was the only alternative.

Recently, I had participated both as a speaker and an attendee in the podcast conferences — from the New Media Expo (that dealt with all new media, such as blogs, video, screencasting and podcasting, etc.) to the Podcast Movement conferences, etc. And before then, I participated as demonstrator, speaker and attendee at the smaller inbound conferences such as the Podcasting events (e.g., the original Podcast and Portable Media Expo) and smaller Podcamps, etc.


So the question is: now that events have had to switch to a virtual “venue” over the internet, what value has been lost and what value has been gained?

Value Gained — especially ROI

The best part of the virtual conference is really a boon for the bean-counters — or for your budget, if you are a solo-preneur. That is, the SAVINGS in hard dollars that would have been spent in travel, lodging, food, laundry, transportation to and from the event, and other costs associated with inbound conferences that required an entrepreneur to go to an outside venue either to the other side of town or clear across the country (or even another country). The ROI possibility is greatly improved.

In addition, for HEALTH and HYGIENE reasons, the inbound events also save the entrepreneur from virus and health problems. This could be from the air circulated on an aircraft to and from the venue, to the hand-shaking, to the crowds at the event, and to the close proximity of demonstrators in the exhibit area when one is getting a demo of a product or getting information, etc. So there is no problem of contracting any colds or flu or other viruses (especially in late fall and winter times, such as those events in Las Vegas).

But besides the money saved and NOT spent, and besides the avoidance of hygienic and health threats, what are the OTHER values from avoiding the inbound conference?


“Paradise Lost” — especially in relationships and community

You can hear the list of valuable ROI engagements as discussed in recent podcast episodes from Evo Terra of Podcast Pontifications. In this podcast, he discusses the fact that the same type of relationship-building and getting to know someone in person cannot really be duplicated in a Zoom meeting or virtual conference over several days, where the speaker or demonstrator is speaking to a camera and not to a human being.

I agree wholeheartedly with Evo on that account. The last inbound conference I did attend was the Podcast Movement 2020 Evolutions event in Los Angeles (just before the lockdown occurred). I was able to re-energize with some of my fellow podcasters, as well as get to know some new contacts in person. The value and the nature of the relationship was unique only to person-to-person engagements and cannot be duplicated over the network with poor quality (as in zoom) or via a one-on-many presentation with poor audio and video. The Q-and-A portion of a virtual event cannot compare to asking a question live in front of the speaker or guest, and then later on catching that individual in the hallway or in the session room to get a one-on-one discussion, as well as handing a business card and asking for an interview, etc.

What seemed to be a great landscape and opportunity to derive value for future engagements, products, services, offerings and especially JOINT VENTURES was something which, unfortunately, I seemed to have taken for granted. And I think a lot of us can “resemble that remark” (as said by the cartoon cat, Garfield).

That great part of the in-person meetings and conferences was LOST — in fact, it seemed to me to be a “paradise lost” (as permitted by Milton) to the entrepreneur.

In addition, as a demonstrator, I was able to influence and promote my products, services, offerings, offers and web site, podcasts and other assets to the attendees and reporters of an event in a most influential way (that got good, measurable results) when I was in the exhibit hall of such a conference. And in the virtual world, this is entirely a situation lost.


The future and Regaining the value

So how can we regain the value of events in this re-defined normal of the world because of this plandemic and virus crisis, both now and after it is over?

For myself, as an entrepreneur and podcaster, I will continue to be VERY skeptical of the events as they go through their growing-up period of availability over the internet. I have already sat through different events, such as the SHIFT event from the PodcastMovement.com team. And for me, this registered as a very low 2 on a scale of 1 to 10, where 10 is excellent.

That does not mean to say that I will not risk to invest in other sessions or events. I have registered for the upcoming and non-refundable Podcast Movement Virtual conference for 2020, just to see how it is and compare it to other events. While I am hoping to get greater value out of that (comparing it to the Podcast Movement 2020 Evolutions inbound conference), I am not holding my breath — for I forsee some growing pains still going through their evolution, with the attendees as the losers on this end.

Thus, as long as you, as an entrepreneur, can keep a skeptical eye and know what type of VALUE should be delivered to you by these events, you can be a good judge and critical thinker of their worth to you. And you should be able to see how and what type of improvements are occurring in the world of virtual events.

With your eye on lower costs and your desire to obtain VALUE for your time and attendance (and cost from the entry fee or virtual ticket), you should be able to put together what we have always advised — a COST-BENEFIT-ANALYSIS chart with your expected outcomes and results. And with this, you can make a determination to either wait until the events go back to inbound or to receive the VALUE in some other form of delivery, be it by way of virtual conferences, webinars, calls with others on the network, podcasts, screencasts or other media and technologies.

We hope that you can plan for — and receive — the value you deserve after determining whether or not to participate in some way to a virtual event in the near future. As for myself, I will be skeptical, but I will also reach out to take a low-cost risk to see this new paradigm of events for entrepreneurs.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation  . All rights reserved.

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412- Podcaster path to becoming a Thought Leader

In this episode of The Podcast Reporter, we discuss the four steps in the path of becoming a thought leader. This was initiated in an episode by Paul Colligan in his podcast show called The Podcast Report.

As you will hear in this audio episode, we describe each of four steps of the podcaster or new media content creator in becoming a recognized THOUGHT LEADER.

We also refer to a book by John Jantsch called “The Referral Engine” to become a solution provider and trusted advisor.

In addition an example of a trusted advisor is Lon Naylor of ScreenCaptureVideo.com in the area of screencasts and video training with both Camtasia Studio and PowerPoint by Microsoft.

And finally, an example of successful thought leadership is that of Chris Brogan, who is a podcaster, course designer and author of various books (such as Trust Agents, with co-author Julien Smith) on business relationships and success. Becoming recognized as a thought leader will result in receiving invitations to be a keynote speaker in certain inbound and virtual conferences for podcasting.

In addition, Paul Colligan is another example of a podcasting thought leader.

So we hope that this content can help you set your objective to become a podcasting thought leader and make your business a success.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Chris Brogan and John Jantsch and Lon Naylor. All rights reserved.

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411- More entrepreneurs are creating Podcasts

In this episode of The Podcast Reporter, we deliver a repurposed episode from another show, The Struggling Biz in episode number 54. And the theme of this episode is the realization that currently more entrepreneurs are now creating podcasts and publishing episodes.

As you will hear in this audio episode, the virus crisis of 2020 has presented many new opportunities for the solo-preneurs and small business owners and startups who wish to enter the podosphere and become podcasters — especially with the mandated isolation and lockdown.

New opportunities for generating income with revenue streams due to including podcasting within the small business are now realities. And this episode will deliver some general thoughts about that. One final thought is that you may want to reference the book by Dave Jackson called More Podcast Money to learn about different ways of making money with podcasts.

We hope that you will also see the opportunities for increasing income for your small business as an entrepreneur with podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

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410- Podcasters as the next generation of Entrepreneurs

In this repurposed episode of PodcastReporter.com, we narrate a published article from the older Podcast User magazine (now podfaded) with evergreen content about the stage of new podcasters entering the podosphere.

The name of the article is “Are podcasters the next generation of struggling entrepreneurs?” and it was created by myself, Fred Castaneda.

This was originally published in the older Podcast User magazine as hardcopy in issue 21, pages 39-40. Then it was narrated in the podcast show The Struggling Entrepreneur, and more recently in the small business podcast show called The Struggling Biz.  And so it is now repurposed from this latter podcast show, as it was published as the prior episode number 56 in 2020.

As you will hear in this podcast audio episode, the key questions concerning monetization of podcasts within the podosphere for those solo-preneurs and other small business owners.

I hope that this episode will deliver value of asking you to contemplate some key thoughts in your possible quest to monetization.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.