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583- Podcasting education free to podcasters shortly

In this episode of The Podcast Reporter, we discuss an announcement from Daniel J Lewis, podcaster of The Audacity to Podcast show, along with being an author of various training programs (such as My Podcast Reviews), as well as his Podcasters Society membership program.

Daniel J Lewis, award-winning podcaster


This is an announcement for FREE training and education modules that Daniel will be distributing with his email notices shortly. And here are the content modules from Daniel J Lewis’s new free training:

  • “How to make your podcast stand out
  • How to improve your audio quality
  • Quick fixes to improve your podcast
  • How to get more podcast reviews
  • Law-related answers podcasters need
  • Podcasting with cohosts
  • And much more I’m still writing!”

Daniel reassured his audience that the emails will be “short enough that you can read them in only a couple minutes, but still informative and actionable.”

He also wanted each module to stand on its own, without any dependence on earlier modules: “And each of the above are separate miniseries, so if you’re not interested in a particular miniseries, you can easily cancel that one miniseries and be moved on to the next one.”


Now, I have known Daniel personally since 2010. I have interviewed him that year, and I also had met him in person in 2013 at the New Media Expo conference in Las Vegas. Also, I have been interviewed on his show, and he has been my interviewee several times — not only as a struggling entrepreneur, but also for more details on his membership program, Podcasters Society.

I have always regarded Daniel as a very technically competent podcaster and content creator. His attention to detail and his specific deconstruction of technical facts is second to none. And so, I have  trusted his comments, counsel and recommendations. So, would I expect great value from something FREE from him?

Absolutely.

By the way, in an earlier episode last week of the Ask the Podcast Coach show, I asked Daniel when he would have a future episode of his flagship podcast, The Audacity to Podcast. And he replied that he was going to announce something soon to announce to us.

So, thus, I am passing this announcement to my audience so that everyone may be prepared to receive the free email content. I do predict that there will be great VALUE in them for both older podcasters, as well as the new and aspiring podcasters.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis. All rights reserved.

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580- Podcast show live streaming and show notes summit

In this episode of The Podcast Reporter, we discuss and give a very high-level overview and review of two programs from our podcasters recently.

One was from Dave Jackson’s Ask the Podcast Coach show (co-hosted with Jim Collison of TheAverageGuy.tv); and the other was an educational webinar called The Show Notes Summit.

First, we review some comments (that some of the purist grumps will enjoy criticizing) in the live streaming and tech environments of podcasting. In the tech area, we experienced the pros and cons of the live streaming tool called riverside, which was used in a recent live podcast episode of Ask the Podcast Coach from Dave Jackson and Jim Collison. The poor video and audio quality was only surpassed when the system knocked you off and had to re-initialized.

This comment was echoed over and over again in the chat room (or “troll room,” if you will). It was even echoed in the discussion by myself and co-host Matt Cox (who is a co-host for 2030podcast.com and grumpyoldbears.com).

Comment is: bring back the quality live streaming with YouTube, as they had before.

My opinion was that the sad part about this “experiment” was that the co-hosts for Askthepodcastcoach.com did NOT warn the listeners ahead of time that there was an experimental session that would use a new tool for the session. And, yes, some listeners and viewers were left out, due to technical and other problems. So several listeners were left out — and there was, in my view, no reason why this had to happen without warning.

Now, would I, as a podcaster, use this for live streaming?

No, never — not on your life, as I had to painfully experience the poor audio and video on this stream. Enough said.


Another theme was the live webinar with Daniel J Lewis and Steve Stewart that dealt with show notes for episodes (yes, the Grumps probably did not enjoy paying the $9 USD fee for live attendance, mainly because grumps like only FREE webinars with no charge).

It was called the Show Notes Summit.

But, in my opinion, it was worth it.

Our view is that webinars like this are ideal for learning and communicating with the ideal group of like-minded individuals.

Why?

  • it goes no longer than 4 hours and many speakers that deliver value;
  • there is a live chat room that becomes very lively and helpful for issues that are brought up during the presentations;
  • there is a question/answer session at the end of each presentation, and it does not go longer than just a few minutes;
  • there was a choice that could have been made by a live attendee of the presentations, where for an additional $40 allows the individual to get the replay videos, charts, membership in  a slack group for community sharing and other premium deliverables.
  • there are great presenters and instructors, such as Daniel J Lewis, who gave a new view and approach in creating better show notes.

This whole webinar was a positive step for education, training and learning about creating and delivering show notes for podcast episodes — mainly due to the leadership of Steve Stewart, a podcaster and master of editing (i.e., he runs the Podcast Editor Academy).

And, in our opinion, the best session was delivered by award-winning podcaster, Daniel J Lewis (who has a show called The Audacity to Podcast, as well as other products for podcasting, which you can see on his site). He described how to use AI in helping you to create show notes for your episodes. In fact, he was demonstrating how AI can help you to get inspired for show notes — but NOT be a crutch to automatically write them for you and whip them out in a couple of seconds. The tool he used was Jarvis, which is promoted as a copywriting assistant.

We are looking forward to other webinars in the same format under the leadership of Steve Stewart and company.


One question that I did ask of Daniel J Lewis while I was in the chat room of the Show Notes Summit was for the time frame for an upcoming episode of The Audacity to Podcast. The reply I got from Daniel was that we could see something very soon.

I will be waiting with bated breath for that episode to appear.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis and Steve Stewart and David Jackson and Jim Collison. All rights reserved.

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526- Lessons learned after 15 years of Podcasting

In this episode of The Podcast Reporter, we discuss my own lessons learned and experiences of value gained from podcasting for the last 15 years, when I became a podcaster — with having been within the podosphere as a listener for the prior 2 years (and with listening to over 100 podcast shows per week, as there were not as many shows as there are now).

In a recent edition of the podnews.net newsletter, we had an article that spoke about what experiences and benefits were learned by someone who had just celebrated seven years in podcasting (you can find it at Bruce Wawrzyniak, the host of Now Hear This who celebrated his 7th anniversary of the show with 367 episodes). Well, as a podcaster with over double the time in the podosphere as an active podcaster, and with over 1000 episodes and 2 million downloads, I wanted to also give you some perspective of an old-timer podcaster.

Now, by old-timer, I don’t mean to state that I was one of the original podcasters when the podosphere started. By no means. There were folks like Gary Leland, Todd Cochrane, CC Chapman, Paul Colligan, Rob Walch and Dave Jackson (among others) that already had podcast shows — and some for almost 2 years since 2004. Among them, I seemed to be a newcomer. And my podcast show that I promoted at the time of the early Podcast and Portable Media conference seemed pale in comparison to the work of those earlier maestros.

But now, after 15 years of podcasting, my current flagship podcast show of PodcastReporter.com has between 500 and 600 episodes; my other show of TheStrugglingBiz.com has over 100 episodes; and my other podcast show of 2030podcast.com has over 50 episodes — and the latter is done with a co-host, Matt Cox (a podcaster with over 12 years of his show, Brunch with the Brits.net).

So the question is: what experiences have I learned from podcasting in 15 years? and what is the suggestion that I deliver to new and aspiring podcasters (even though these will never be posted in the podnews.net newsletter)?

  • I have learned that technical skills are important, but that they are not the most important — what is of greatest importance is the value that your show and its episodes will provide to your audience;
  • I have learned that your communication with your audience is critical — and that goes for any planned or unplanned absences (remember — even great podcasters like Daniel J Lewis of The Audacity to Podcast show disappeared for almost six months without leaving word to his audience of any planned or unplanned absence.  But he later made up for it by publishing an episode explaining his forced absence, and then proceeded to return to the podosphere in many formats. And he keeps being a subject matter expert in his own right);
  • I have received value in the faith and commitment of my audience in staying with me, providing me with feedback and commentary, as well as giving word-of-mouth promotion to others in the podosphere;
  • I have received value in seeing the number of downloads increasing for each show (in fact, both The Struggling Entrepreneur podcast show — which has podfaded — and this show have had over 1 million downloads each, and still growing), as well as the popularity of my shows increasing;
  • I have received value when our 2030podcast.com show received promotion on an international live stream — they played episodes from this show to their audiences; they stated that this was a “quality show” to the audience; and they praised the quality of the audio, as well, to their audience and live stream. And they did this WITHOUT any requests from me or any paid promotion or marketing or sales. This occurred because they found value in the show; and as of the date of this episode, it still continues to be published with various episodes and still continues to receive admiration from listeners who found value in the content of this show, even though none of the serendipity results were planned;
  • I found value in other podcasters whom I have met in person or on the web — either a conferences or in remote interviews which I conducted for many of my 16 concurrent podcast shows that I had in 2010, and which I had to whittle down due to health and personal family issues with which I had to deal in 2016 to 2018;
  • and finally, I learned that the VALUE FOR VALUE model applies to podcasters who deliver good content to listeners. I learned this when the value was “treasure” (i.e., monetization), as well as “tech” (i.e., learning valuable technical skills and models), as well as “frienship” value (i.e., starting great relationships with the pundits of podcasting and other podcasters).

And these are just a few of the lessons learned from this podcaster in my 15 years as a podcaster and 17 years within the podosphere.

So, if you think that seven years is a lot of time to learn about value in podcasting, try learning from the podcasters who have spent more than double that time within their craft. This will help deliver lessons learned to the new and aspiring podcasters, so that they can improve their skills and become better deliverers of value to their audiences.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and 2030podcast.com and Matt Cox. All rights reserved.

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520- Podcast workflow optimization can benefit your episodes

In this episode of The Podcast Reporter, we discuss the topic of podcast workflow — in particular, what it is and perhaps some advice on how to manage it from an article in medium.com.

First, the article tries to level-set the podcaster of a typical workflow for podcasting and give the sequence of tasks for a workflow:

“…let’s take a quick look at an example of what a podcasting workflow might look like:

  •  Podcast episode ideation phase;
  • Decide on episode subject and search for guest possibilities;
  • Schedule interviews;
  • Write questions and/or outline of the episode;
  • Record the episode;
  • Edit the show;
  • Load episode to your podcast host to share with iTunes/Stitcher/Google Play etc.;
  • Create show notes for your website;
  • Begin promoting the show via social media, your email list, on your website, etc.;
  • Follow up with guest(s) about the show.”

And the article also suggests that you should have a software management tool: “We recommend using a tool such as TrelloAsanaMonday.com or some other similar software to keep track of your tasks.” In fact, there is a screen shot that is included to help you imagine the management tool in action during your tasks of podcasting. Also, there is a case in point of a podcast using Trello, with additional screen shots to help you along.

And finally, the idea of delegation of tasks could offload the amount of time and effort and work in your workflow, so that you can spend more time on your podcast content — especially with examples of scheduling, social media software and email software, along with other tool recommendations (like editing software).

The article then suggests going to a community of podcasters and picking the brains of others in order to get best practices and advice on what works in good workflow. In addition, going to colleges to get assistance is advised, along with using Fiverr and other sites to take responsibility for getting some of the tasks outsourced. The reason for all this advice is to keep your sacred message and content free from the obstruction of time-consuming and inefficient workflows.


Now, just as you will hear in the automobile and gasoline adds, “your mileage may vary” — the same applies here. For this podcaster, my workflow has developed since 2006 to the present. I have tried using software tools and also found the ones that work best for my model, my content and my own perspective — and I have saved time, effort, money and frustration. Pretty soon, you can get a good idea of how long the tasks will take in your average workflow from the ideation phase to the final post-publication and syndication phase that will include feedback, archiving, marketing, promotion, accounting and any other possible documentation you may need to do.

As I mentioned earlier, each person will have a different workflow, and in podcasting not one size fits all. In fact, a key time that I mentioned workflow in an exchange of ideas was in a post-interview conversation I had with Daniel J Lewis of The Audacity to Podcast in 2010. In fact, besides sharing our tasks and some other spots in workflow, we both received the benefit of best practices. And then, as a result of our discussion, Daniel then produced and posted a very good podcast episode on workflow for podcasting in his podcast show. I realized that perhaps it would be a good idea to write out and document the workflow, so that I can always go back to it and modify it when another BFO (i.e., “blind flash of the obvious”) appears and will be a good step to include, even through serendipity. If you go to Daniel’s  back catalog, you can find the episode in his archives that deals with workflow creation and execution for the best podcasting efforts.

I sincerely hope that you consider your own workflow, and I hope that this episode can help you to reflect, document, and improve your own workflow to improve your show and make you a more successful podcaster.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and medium.com. All rights reserved.

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514- Considerations for podfading — some strategies to deal with it

In this episode of The Podcast Reporter, we repurpose a previous episode that deals with a review of many considerations for podfading. If you are experiencing some of the symptoms described in this audio episode, we deliver some strategies to deal with the beginnings of podfading and perhaps avoid it altogether.

As you will hear in this audio episode, the 35 minutes are spent with descriptions that lead us to consider podfading and then think about some strategies to either podfade in the right way or to deal with the thoughts of podfading and not do so because of a resurrection of the passion and the good environment that may exist for you.

We give some good examples of podcasters who have created other businesses and podcast networks and communities — such as Daniel J Lewis and his Podcasters Society. And we deal with situations where you may have a co-host — e.g., the No Agenda Show with Adam Curry and John C Dvorak.

We hope that this evergreen content can assist you in any way so that any possible thoughts of podfading (for whatever reason cited) can be dealt with in a positive manner that will help you overcome the environment that leads to this thinking, and then help you to steer your shows and your business in the right direction for you to become successful.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Daniel J Lewis and PodcastersSociety.com and noagendashow.com and michaelandmike.com. All rights reserved.

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511- Some lessons podcasters can learn from D-Day

In this episode of The Podcast Reporter, we contemplate on some possible lessons learned from the experience of D-Day on June 6, 1944. And this is especially memorable, as this episode is being published the day before the 77th anniversary of Operation Overlord — i.e., the invasion of France in World War II (both the airborne and the sea-landing operations).

(1) You should not plan everything to the nth detail and not budge for any reason — as this may cause delay and unnecessary frustration of correcting the content over and over again. Some thoughts on this are:

  • Daniel J Lewis tried to edit his initial podcast episodes so that they would be absolutely perfect — but this led him to delay launching his show and posting episodes for over a year. This delay was really a negative blot on his history and it just slowed down his success.
  • If you fall for this type of negative situation, you would then be subject to the syndrome that Charlie “Tremendous” Jones (a sales and motivational speaker) calls the “Production to Perfection” model. If you have this type of situation, then you may NEVER get around to publishing your relevant content. Because the content can go stale, your edits may not become relevant and never be used. Why? Because you will be saying to yourself “Just one more tweak; oh, and another tweak…” and then your episode may never see the light of day, because perfection is something that does not really exist in our worlds.
  • In D-Day, the plans were so extensive that this military operation was the most detailed project in the history of the world (with a close second being the Apollo 11 project — the launch to the moon in 1969). But when the paratroopers landed in the flooded fields, and when the beaches were hit with the landing barges — then all the best laid plans of the allies were worthless. It was the initiative of the landing forces and the paratroopers that changed their plans to suit the new situation that saved the day for the Allies.
  • So, too, can your podcast shows be “just good enough” to publish, and then you can chalk up the learning that you have from your current episodes to improve the next episode and use that experience to help your workflow and practices become better. You will see that your audience will be understanding, especially if your show is new. Thus, get started when you feel it is appropriate — and NOT perfect — and publish your episodes. You don’t want to wallow in the podosphere aimlessly when your perfect planning seems to go wrong and you must adapt to the conditions of reality for getting your show off the ground and improving it for the next episode.

(2) You should be open for new and changed ideas, in spite of plans that have gone wrong, to continue your show with good content.

  • In D-Day, the American 4th Infantry Division landed on the wrong beach. Did this stop the advance? Not in the least. As the Assistant Division commander said on the beach when confronted with the possibility that the reinforcements may land on the correct beach and not the wrong beach: “The reinforcements will have to follow us, no matter where we go. We are starting the war from right here. Let’s go inland.” (dialogue taken from the book and the movie from Cornelius Ryan’s content of The Longest Day).
  • So, too, you can learn and adapt from the situations from which you learn when you are thrown into a new area that you did not plan for, and when you encounter new possibilities. You may end up telling yourself that this is where you start, and you can then incorporate new experiences into your workflow and content creation, content publication and content promotion and marketing.

And there are other instances where either serendipity or a rude awakening can ignite new and better ways for you to deal with the speed-bump or road-block that you may encounter in podcasting.

We hope that these lessons from D-Day can help you to adapt any potential derailment of your podcast plans and help shape them into a new workflow that will not only improve your podcast development and publication, but also help to make you a more successful podcaster.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.

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531- Podcasting growth — over 2 million podcast shows

In this episode of The Podcast Reporter, we discuss the news that podcasting had reached a milestone months earlier — which is more than 2 million shows in April, 2021. This is important for each podcaster — but this can be a double-edged sword. In addition to going more mainstream, this can be a dilemma for a podcaster, because now it becomes very difficult to be known in the podosphere, as well as getting more listeners in audio for your show.

This was discussed in an April, 2021 email from Ben Krueger of cashflowpodcasting.com to his email list, in which he titled the content “This month in podcasting.”

In summary, Ben wrote:

“Hi friends, 
This month the podcast industry reached a new exciting milestone by officially hitting 2 million shows on Apple Podcasts, according to Podcast Industry Insights courtesy of Daniel J. Lewis. This means that after a decade of audience growth, podcasting remains an extremely appealing and ever-growing advertising platform for your business. 

As the industry becomes increasingly more mainstream, this platform gives you an opportunity to connect with your audience on a more personal level, therefore allowing for more trust and commitment to your company, product, or brand. While your followers may otherwise feel overwhelmed with visual inputs or marketing tactics, this will give you the upper hand.

So how can you continue to show up for your audience in a way that provides them with enough valuable content that they want to keep coming back for more and share with their loved ones? Here are a few of our tips:

  • Engage with your audience. Be responsive. Let your listeners know you’re there for them. Try to make it as easy as possible for them to provide feedback, ask questions, or make topic recommendations.

  • Write top-notch show notes. For some of you, this might be a new venture as you start your podcast. Copywriting can be daunting and overwhelming. We suggest including a brief summary of the episode, top takeaways, links and resources mentioned, guest bios, and of course ending with a call-to-action. If this seems a little too stressful for you to attempt on your own, we also provide this as a service to our clients. You can learn more here.

  • Provide good quality audio. Try to minimize background noise and avoid raising or lowering your voice too much as you speak. Recording in a padded or smaller room often helps. We also recommend using a pop filter to remove plosives and making sure the level on your microphone is not too “hot.” Again, if you have questions, please let us know. We are happy to help! …

Some of you may be aware that Libsyn recently launched the 5th version of their publishing interface to their Beta community. It appears they officially launched it as a public beta on March 30th. You can take a sneak peak at what the new layout will look like HERE. This is what they stated in their recent email:

“ ‘This means that at this time new customers will initially be directed to the new interface at five.libsyn.com after account creation. All customers will be able to switch back and forth between the current interface and Libsyn 5 via available dashboard links. Remember Libsyn 5 is still in Beta, so there are features that may be in your current workflow that are not in Libsyn 5. They are coming and so many other good things. The new updated interface is available to libsyn.com customers and is not available for LibsynPRO customers at this time.’ ”

Ben Krueger

And, of course, Ben will update the status of Libsyn5 to his email list subscribers — and we will forward the news to you via this podcast show.

As we have stated several times in this podcast series, we respect Ben and his contributions to the podosphere, in not only educating aspiring podcasters or those who wish to make their shows better, but also for delivering many times free contributions in the form of pdf files and other content that are genuinely gold nuggets that aid recently published podcasters to improve their show.

But for the podcaster, the other side of the good news for the podosphere is that now, aspiring and current podcasters must create realistic strategies that will attract even more listeners and have them subscribe (or “follow” as the new term emerges from Apple) your own podcast shows, so that you may engage with your audience (as Ben suggests) with good audio and excellent show notes.

So we hope that you can put together some strategies that will help you to improve your show and generate the kind of listener growth that you will prefer and enjoy, and that your show will not only be popular — but with suggestions from podcasters like Ben, you can also then be successful in your strategies and action items to monetize your show in your business.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of theaudacitytopodcast.com and michaelandmike.com. All rights reserved.

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BONUS — How to be a podcast guest — a guide

In this BONUS episode of The Podcast Reporter, we deliver the news of a free pdf document called “Podcast Guest Guide.”

This came as a promotion in an email note from podcastguests.com. And the summary of this very short pdf document (just seven pages) is as described:

“In this completely free guide from PodcastGuests.com, you’ll learn:

1. The value of being a guest expert on podcasts
2. How to put your best foot forward to get booked as a guest
3. How to find and pitch podcasters
4. What you need to do to prepare as a guest
5. How to leverage your podcast guest appearances for maximum impact

No email address is required to download this guide — just click here to view the guide in PDF format! (Or right click and select “save as” to download it.)”


Now, after downloading and reviewing this guide, I feel that this could be of value to new or aspiring podcasters. As you step through this pdf document, the words of wisdom for preparation and to present the best of yourself are key.

For example, the ONE SHEET concept is a great one — it almost resembles the one-page resume that was so popular in the early 2000s for those who wanted to seek new employment. Yes, the podcastguests.com site offers a resource to create a one-sheet document. And they suggest that you can send a prospective podcaster your own one-sheet resource for that individual to consider you and your qualifications to be a guest on a specific show.

In fact, the podcastguests.com site also has not only a newsletter that has a listing of podcasts seeking guest for which you can enroll, but they also have a directory (where you can list yourself as a potential guest) in which you can have the podcasters seeking guests come to you.

Then the document gives some suggestions for preparation — both technically and for substantive subject matter content for an interview as a guest. By the way, for the right preparation for recording or joining a recording as a guest, you can refer to the checklist that is provided for free from The Audacity to Podcast from Daniel J Lewis. You can get a free copy of this “Pre-flight checklist” for recording in podcasting. The  better prepared you are, then the better your chances of having a great interview as a guest.

And, of course, one of the most important steps in being a guest or “being interviewed” is the follow-up — something that is covered and emphasized toward the end of the pdf document.


And speaking of follow-up, this is a good lead-in to bring to your attention what is said as a key step in a past podcast episode that discusses how to get the most out of “being interviewed.” In fact, you should be aware of some advice given in an evergreen podcast by Max Flight that deals with another side of a podcast guest — that of “Being Interviewed.” It describes the other aspects of being an interviewee that you should also consider:


In addition to these two resources, I also recommend an episode from the back-catalogue and archives of Daniel J Lewis from his show, The Audacity to Podcast, where he discusses being an interviewee, as well. These go farther and deeper into the action steps needed to be both a good interviewer and an excellent interviewee.

With these resources that we present, we hope that your skills as a podcaster can improve and that they will help you to succeed as a professional podcaster and a great guest for other shows in which you can be interviewed.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and podcastguests.com and Max Flight and Daniel J Lewis and michaelandmike.com. All rights reserved.

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447- Strategies to help you when podcasting is no longer fun

In this episode of The Podcast Reporter, we revisit the topic of helping the podcaster get over any negative feelings that may creep up for podcasting when the passion and thrill is gone for you.

In this repurposed episode, we hope to give you tips and ideas to create strategies and help you to avoid the negative feelings that can result from the following:

  • Boredom,
  • burnout,
  • overwork,
  • lack of socialization with other podcasters,
  • lack of content (because you may have exhausted your content and cannot spawn new episodes from newer ideas), etc.
  • competition that has overtaken your show;
  • too much repetition in your workflow;
  • inability to participate in podcast meetups or podcamps or podcast conferences;
  • you feel attracted more to social media instead of podcasting;
  • you may feel that you have “grown out” of podcasting;
  • health problems that make you lose energy or ability to engage in podcasting in the way you did when you first started;
  • and other reasons that are mentioned in this episode.

I, myself, have felt down in certain times. And I give you a number of strategies that can help you get out of your slump of negativity. These did work for me.

In fact, there are GROWTH strategies that may work for you — for example, starting a podcast membership site (such as the one Daniel J Lewis of The Audacity to Podcast show created called Podcasters Society), or even starting or participating in a podcast network.

And, of course, there is always the direction of monetizing your podcast. You can refer to Dave Jackson of the School of Podcasting show in his free and earlier book, More Podcast Money (or the updated book called Profit from your Podcast).

I hope that some of these strategies that have worked for me as a podcaster can also help you during the times when you may begin to feel that “the thrill is gone” from podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

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440- Podcasting checklists — from Ben K and DJL

In this episode of The Podcast Reporter, we focus on a recent article from Ben Krueger of cashflowpodcasting.com that delivers a checklist and advice on how to prepare for podcast recording — and this is in addition to the podcast pre-flight checklist as given before from Daniel J Lewis in The Audacity to Podcast show. And you can download the free copy of the pre-flight checklist from the link of episode TAP164 from Daniel’s show.

The original podcasting pre-flight checklist

The original podcast pre-flight checklist (before you start the actual recording) was delivered in a podcast episode in 2014 by Daniel J Lewis in episode # TAP164.

I, myself, have used this checklist and have promoted this as a free aid to other podcasters — especially the newer and aspiring podcasters. And this checklist is to confirm that you have prepared for the audio environment and processes before you hit the RECORD button. It does not focus on the CONTENT of your episode (it assumes that you do know what you want to say and how you want to say it).

The Ben Krueger checklist

Ben Krueger

However, this new article from an email delivered from Ben Krueger’s distribution list promotes a free checklist from cashflowpodcasting.com.  The article is called “HOW TO PREPARE FOR A PODCAST EPISODE: WHAT TO DO BEFORE YOU HIT RECORD.” But when I clicked on the link to get access to the free checklist, I received the message that this was not available, even after I entered my name and email address. So, you should be aware of this error from my own attempts. Thus, I could not adequately compare the checklists.

[Editor’s note: after many attempts after I recorded this episode, I finally got the link to the pdf one-pager from Ben Krueger.] And the pdf with the checklist (Copyright (c) 2020, Ben Krueger of cashflowpodcasting.com) is:


So, due to this, I review the posting from the link in an email from Ben Krueger that outlines not only what to do prior to start the recording for the episode, but also what to do in order to prepare for the CONTENT of the episode. He discusses what you should plan for in what you are going to record and how to do it. And these are the key points in the Ben Krueger article are the following (with some discussion for each point):

On preparing content

  • He discusses scripting and bullet-points in the planning of the content of the episode;
  • He advises on stories, parables, questions and scenarios for the preparation of content;
  • He finally advises on asking deeper questions to get better answers on interview episodes;

On preparing HOW to record

1. Is your microphone positioned appropriately?

2. Are your audio levels where they’re supposed to be?

3. Is the room ideal for recording?

4. Are you likely to be interrupted?

5. GET RECORDING and hit the record button.

Other resources that Ben points out and gives the links to are those that suggest how to be a better podcast host, as well as perfect podcast equipment.


Now, for this podcast reporter, the pre-flight checklist from Daniel J Lewis is a free resource that is much more comprehensive for the audio preparation of podcasting before you hit the record button. And other checklists that I have seen, including the suggestions mentioned in Ben’s article pale by far in comparison.

However, in addition to the simple bullet points we mention on Ben’s suggestions for the preparation of content, there are numerous episodes in the back-catalog of The Audacity to Podcast show that give hours of detail in the preparation of good content for the genres of podcasting that will help any podcaster to improve the content of any podcast episode. My recommendations, therefore, go to Daniel J Lewis and his back-catalog for a deep dive into preparation for good content in planning a podcast episode.

We hope that these two podcasters and their resources may give you the help you need in preparing the content and the audio environment for you to record great episodes of your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of TheAudacitytoPodcast.com. All rights reserved.