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447- Strategies to help you when podcasting is no longer fun

In this episode of The Podcast Reporter, we revisit the topic of helping the podcaster get over any negative feelings that may creep up for podcasting when the passion and thrill is gone for you.

In this repurposed episode, we hope to give you tips and ideas to create strategies and help you to avoid the negative feelings that can result from the following:

  • Boredom,
  • burnout,
  • overwork,
  • lack of socialization with other podcasters,
  • lack of content (because you may have exhausted your content and cannot spawn new episodes from newer ideas), etc.
  • competition that has overtaken your show;
  • too much repetition in your workflow;
  • inability to participate in podcast meetups or podcamps or podcast conferences;
  • you feel attracted more to social media instead of podcasting;
  • you may feel that you have “grown out” of podcasting;
  • health problems that make you lose energy or ability to engage in podcasting in the way you did when you first started;
  • and other reasons that are mentioned in this episode.

I, myself, have felt down in certain times. And I give you a number of strategies that can help you get out of your slump of negativity. These did work for me.

In fact, there are GROWTH strategies that may work for you — for example, starting a podcast membership site (such as the one Daniel J Lewis of The Audacity to Podcast show created called Podcasters Society), or even starting or participating in a podcast network.

And, of course, there is always the direction of monetizing your podcast. You can refer to Dave Jackson of the School of Podcasting show in his free and earlier book, More Podcast Money (or the updated book called Profit from your Podcast).

I hope that some of these strategies that have worked for me as a podcaster can also help you during the times when you may begin to feel that “the thrill is gone” from podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

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440- Podcasting checklists — from Ben K and DJL

In this episode of The Podcast Reporter, we focus on a recent article from Ben Krueger of cashflowpodcasting.com that delivers a checklist and advice on how to prepare for podcast recording — and this is in addition to the podcast pre-flight checklist as given before from Daniel J Lewis in The Audacity to Podcast show. And you can download the free copy of the pre-flight checklist from the link of episode TAP164 from Daniel’s show.

The original podcasting pre-flight checklist

The original podcast pre-flight checklist (before you start the actual recording) was delivered in a podcast episode in 2014 by Daniel J Lewis in episode # TAP164.

I, myself, have used this checklist and have promoted this as a free aid to other podcasters — especially the newer and aspiring podcasters. And this checklist is to confirm that you have prepared for the audio environment and processes before you hit the RECORD button. It does not focus on the CONTENT of your episode (it assumes that you do know what you want to say and how you want to say it).

The Ben Krueger checklist

Ben Krueger

However, this new article from an email delivered from Ben Krueger’s distribution list promotes a free checklist from cashflowpodcasting.com.  The article is called “HOW TO PREPARE FOR A PODCAST EPISODE: WHAT TO DO BEFORE YOU HIT RECORD.” But when I clicked on the link to get access to the free checklist, I received the message that this was not available, even after I entered my name and email address. So, you should be aware of this error from my own attempts. Thus, I could not adequately compare the checklists.

[Editor’s note: after many attempts after I recorded this episode, I finally got the link to the pdf one-pager from Ben Krueger.] And the pdf with the checklist (Copyright (c) 2020, Ben Krueger of cashflowpodcasting.com) is:


So, due to this, I review the posting from the link in an email from Ben Krueger that outlines not only what to do prior to start the recording for the episode, but also what to do in order to prepare for the CONTENT of the episode. He discusses what you should plan for in what you are going to record and how to do it. And these are the key points in the Ben Krueger article are the following (with some discussion for each point):

On preparing content

  • He discusses scripting and bullet-points in the planning of the content of the episode;
  • He advises on stories, parables, questions and scenarios for the preparation of content;
  • He finally advises on asking deeper questions to get better answers on interview episodes;

On preparing HOW to record

1. Is your microphone positioned appropriately?

2. Are your audio levels where they’re supposed to be?

3. Is the room ideal for recording?

4. Are you likely to be interrupted?

5. GET RECORDING and hit the record button.

Other resources that Ben points out and gives the links to are those that suggest how to be a better podcast host, as well as perfect podcast equipment.


Now, for this podcast reporter, the pre-flight checklist from Daniel J Lewis is a free resource that is much more comprehensive for the audio preparation of podcasting before you hit the record button. And other checklists that I have seen, including the suggestions mentioned in Ben’s article pale by far in comparison.

However, in addition to the simple bullet points we mention on Ben’s suggestions for the preparation of content, there are numerous episodes in the back-catalog of The Audacity to Podcast show that give hours of detail in the preparation of good content for the genres of podcasting that will help any podcaster to improve the content of any podcast episode. My recommendations, therefore, go to Daniel J Lewis and his back-catalog for a deep dive into preparation for good content in planning a podcast episode.

We hope that these two podcasters and their resources may give you the help you need in preparing the content and the audio environment for you to record great episodes of your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of TheAudacitytoPodcast.com. All rights reserved.

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438- Anniversary of International Podcast Day

In this episode of The Podcast Reporter, we briefly discuss the annual celebration of International Podcast Day, which has been held since 2015 on the 30th of September. It was started by founders Dave and Steve Lee, along with Daniel J Lewis — each podcasters in their own right.

The agenda for this 30-hour broadcast worldwide is at Internationalpodcastday.com.

[Editor’s note: since this was originally planned to be a 24-hour broadcast of presentations and panel discussions, etc., it has grown to a 30-hour time span due to the international date line and the ability for some Asian countries to start earlier on the 30th of September, allowing the close to be in the Eastern time zone of the USA at midnight]


Since the very first celebration in 2015, I myself have participated in this event and have either listened to the presentations, as well as have delivered welcome announcements from my good buddy, Adam Curry,  of the No Agenda show for the initial event.

I would suggest that you can either listen live to some events during the broadcast online, or you can also get to consume them later online from the recorded archive. The growth of podcasting in the world has seen more sessions and presentations being delivered in national languages (not just USA English or British Commonwealth English), as well. This was true last year for the Latin American countries that delivered their content in Spanish. Thus, this has grown to a worldwide event with participation from all podcasters of various topics.

We hope that you find International Podcast Day a worthwhile event for you, as a podcaster, and that it can indeed bring VALUE to your show and help you become a more successful podcaster.

Thank you for your attention and hoped participation for International Podcast Day.

Copyright (c) 2020, Matrix Solutions Corporation and InternationalPodcastDay.com. All rights reserved.

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434- Dilemma for creativity and innovation in Podcasting

In this episode of The Podcast Reporter, we deliver our perspective and historical background when related to the ideas from Clayton M Christensen of his book titled The Innovator’s Dilemma (which you can get in hardcopy or kindle from amazon.com).

As a backgrounder and historical point, we see such companies that had the opportunity to take advantage of future technology and innovation and be true leaders in the fields of:

  • Movie rentals — how Netflix stole the market from Blockbuster, even though the latter had the opportunity to buy the former, but declined;
  • Xerography and copiers — how Xerox stole the market of copiers from IBM, even after IBM had the opportunity to buy the technology and firm that was later a key competitor, Xerox;  and
  • PC Operating systems and portable phones — how google and Apple stole the market of smartphones and search engines from Microsoft.

Now, what about podcasting? Has there been new technology that can now upset the apple cart for podcasting?


Well, in several podcast episodes of Grumpy Old Bens and No Agenda and other tech-focused podcast shows, the example of DeScript is given as the possible next technology to turn the podcast industry and podosphere upside down.

So, if you understand the technologies used with DeScript, do you think that being able to change the text of a text transcript will be revolutionary to change the face of podcasting and force the indie podcasters to become extinct?

For this podcaster, my perspective is that the podosphere is still a level playing field for indie podcasters — this is my opinion. And with the growth of podcasting by the new shows (now over 1 million shows in podcasting), the technology of creating audio from text and including it into a podcast or making an entire show from the audio-generated from transcripts will compete with the following areas of the indie podcasters:

  • the perspective and credits and credentials of the indie podcasters who have gained a reputation and a loyal following in the podosphere;
  • the audio of an accepted podcaster’s character, voice, sense of humor and personality that sets the podcaster apart from anyone else;
  • the loyal fans of podcasting who hate to hear any type of robot-like voice, regardless of how “perfect” it may seem to the newer publications creators (like the millennials);
  • Those listeners who still find value in the older methods of publication and reception of audio podcast episodes and shows and refuse to change; and finally
  •  Those podcasters who still want to continue their workflow in creating and publishing outstanding content for the audiences which they have (and have worked so hard to get over the past 15 years).

So, as the above is only my opinion, I suspect that we all have to keep watching the space of technology in podcasting and see what the newer innovations will be. And perhaps we need to focus on the podcasting tech shows to see if innovations like DeScript will grow (and how fast it will be accepted by the podcast community). Please remember that when blab was available several years ago, many podcasters jumped on this technology and predicted that this would be the game-changer in podcasting for the future — and you saw that this was removed after a year or so from the podosphere.

So, we hope that you keep involved in understanding the technologies that are being created, and the innovations that may change the participation of podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and DeScript.com . All rights reserved.

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podcast

432- Getting sponsors for Podcasting

In this episode of The Podcast Reporter, we review some suggestions delivered by several well-known podcasters on the theme of acquiring sponsors for your podcast. These suggestions were delivered in a July, 2020, post specified in email delivered to a distributiion list that was titled “4 Industry Experts On How to Get Podcast Sponsors.” And it was published by Captivate.com. From M. Asquith, “Captivate is a Rebel Base Media platform, made with  in the U.K.”

The four experts cited are:

This article was quite long in its explanation. But for me, hearing from both Evo Terra and Daniel J Lewis interested me. Not only are they long-time associates of mine and podcasters whom I have interviewed over the past 15 years, but their sincerity and their expertise is always acclaimed by myself in promoting them forward.

In fact, sponsorship is a theme for monetization for which they have been dealing and in which they have much experience. But I feel that they left out a key expert in this field from the Blubrry network, namely Todd Cochrane of the New Media Show podcast.


So this article answers the key question of  “How do you get Podcast Sponsors for your show?” as presented to these four individuals.

And so here is a brief list of their responses (and there are a few paragraphs to explain each response):

1. Do… Think About If Podcast Sponsorship Is Right For You
2. Don’t… Forget About Your Listeners
3. Do… Use Social Proof
4. Don’t… Be Afraid To Ask!
5. Do… Prepare Your Podcast Sponsorship Pitch
[Note:  according to the author, this may sound easy, and he says it actually is — with the following items being addressed in his “sponsor kit” — and his final message:
6. Putting It All Together: How to Find
Podcast Sponsors:
“Getting there is simple: keep it relevant, keep it entertaining, and most of all:
be confident that your podcast and audience is valuable.”

Now, Mark Asquith has been a relevant speaker at the Podcast Movement conferences and different events — and I myself saw his presentation at the last inbound Podcast Movement 2020 Evolutions conference. He has had success in gaining notoriety.

And so, from some of the top experts with experience in the field of sponsorship, I would suggest that you consume the content of this post. And if your marketing and sales plans for your business contain the element of sponsorship for monetizing your podcasts, then this may be a gem waiting for your to create elements in your checklist for marketing tactics. And we hope that this will help your podcast become more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Mark Asquith . All rights reserved.

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430- Podcasting lessons learned after 100 episodes

In this episode of The Podcast Reporter, we focus on an article published recently and authored by Denis Murphy called “11 Lessons from 100 Podcast Episodes.”

The link given in the published article is from medium.com.

Now, as I have been podcasting for 15 years, this article interested me, for I have had over 18 podcast shows, and I have had nearly 2 million downloads. And I wanted to compare my lessons learned after some shows that have had nearly 500 episodes (both The Struggling Entrepreneur, as well as my current podcast show of The Podcast Reporter with over 430 episodes).

From this article, the 11 lessons learned are:

  1. Solo episodes;
  2. Reach out to potential guests more than once;
  3. Most podcasts don’t even get past 7 episodes;
  4. Most days you feel like an idiot;
  5. You reconnect with your real voice;
  6. Discover your why;
  7. Other people’s assumptions and experiences;
  8. Treat social media as an ongoing experiment;
  9. You don’t need to earn money;
  10. You don’t need a huge audience;
  11. A personal development vehicle.

And each section contains a couple of paragraphs to explain just what the learned lessons provided as value to Denis Murphy as the podcaster.


However, for this podcaster, I have learned many lessons since 2006 — and I keep on learning lessons from my involvement and participation in the podosphere still today, as well as the future.

In addition, I do take issue from my own experience with several of Murphy’s lessons — in particular, numbers 4, 9 and 10. That is,

  • I have NEVER felt like an idiot when I participated as a podcaster in the podosphere;
  • I have tried to earn money, and I have been successful as a profitable podcaster; and
  • I have grown a large audience in the podosphere, with nearly 2 million downloads.

Thus, if you, as a new or aspiring podcaster, want to get some best practices, I would go to another source to see what some of them are, in spite of Mr. Murphy’s personal lessons learned. One such podcast show that gives a lot of best practices is The Audacity to Podcast from Daniel J Lewis; another is The School of Podcasting from Dave Jackson; and one last show is The New Media Show from Todd Cochrane.

As a matter of fact, this episode is giving me some impetus to prepare and publish an episode in this show for the future that will deliver to my audience MY OWN lessons learned after over 1500 podcast episodes from all my shows. Keep watching this space for any news of this upcoming episode later this year.

We do suggest that you read this article from Mr.  Muphy, but then we recommend that you put together YOUR OWN list of lessons which you yourself have learned in any number of key podcast episodes which can mean value and importance to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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428- More info on best podcast equipment

In this episode of The Podcast Reporter, we deliver yet info on another article that describes for the new and experienced podcaster  “Best equipment for Beginners and Pros.”

It seems that in the podosphere now, every month will have a self-proclaimed pundit publishing another article or delivering another audio episode or video that describes the “best” for podcasters.

So, although this never stops being renewed (and sometimes annoying), we bring you the summary of information that is given in this article in komando.com. And they specify that they are trying to show the reader some “beginner-friendly” options to purchase if you want to start going into podcasting. And note that you will be interspersed with pop-up ads and other calls-to-action to subscribe to their pages. But they continue:

  • The right computer for the right price;
  • The right microphone (and they present the AT2020 mic and the Snoball mic — which were popular and promoted back in 2007);
  • Audio interfaces for your microphone;
  • Audio-mixing and editing software options;
  • Windscreens (with no mention of pop-filters);
  • Headphones and amplifiers;
  • Microphone stands;

Now, for this podcaster who has been creating and publishing podcast content for the past 15 years, I would look at this list and immediately see that many key options are missing. This could be (for the neophyte) a bit confusing — especially if the new and aspiring podcaster has been consuming podcast episodes from shows of more experienced and knowledgeable podcasters (e.g., Dave Jackson in The School of Podcasting or Daniel J Lewis of The Audacity to Podcast, etc.).

For if you go and peruse the site of Schoolofpodcasting.com (as an example), Dave Jackson actually gives you an updated version of different courses for the aspiring podcaster, such as:

  • Planning your podcast
  • Content is king
  • Podcasting Equipment
  • Skype 101 and recording remote interviews
  • Your Podcast Website
  • The mechanics of podcasting
  • Podcasting with Audacity
  • Adobe Audition Basics
  • Podcasting with Hindenburg journalist
  • Using the PowerPress plugin
  • Podcasting with Gargeband
  • Publishing your podcast (Libsyn, Blubrry and more)
  • Communicating With Your audience
  • Submitting your show to Apple and other directories
  • Growing your audience
  • Monetizing your podcast

Notice that podcasting equipment is just one of the courses offered. In addition, if you have any questions, you can get them addressed for FREE in a weekly live Saturday morning podcast called ASK THE PODCAST COACH. So free consulting for basic questions can be answered live by Dave and his co-host, Jim Collison of theaverageguy.tv.

So I, myself, as an experienced podcaster and podcast consultant would recommend Dave’s course and his podcast shows to help you get the most out of considering the “best” equipment and other issues in beginning your podcasts. And, of course, what is “best” for you is unique, because your show and your situation is unique — it all depends on your objectives, your audience targeted, your themes and your time and effort that you wish to put into podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson of schoolofpodcasting.com. All rights reserved.

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424- What to do after you launch a podcast show

In this episode of The Podcast Reporter, we reflect on the issue of what a podcaster might do (with a few suggestions) after this individual has launched a podcast show. We include some recommendations from an email and blog from Ben Krueger of CashFlowPodcasting.com.

Ben Krueger

As we have referenced Ben before in this podcast show, he offers usually some materials that can be of assistance and help in not only explaining the concept, but also giving you some steps that are actionable. And this information is included in a pdf document that he provides for free at cashflowpodcasting.com. And the title of this free 10-page pdf document is “WHAT TO DO NOW THAT YOUR PODCAST IS LAUNCHED!” And it is dated  July 14, 2020.

A very high level summary of Ben’s recommendations are the following:

  • Establish your process;
  • Integrate your podcast;
  • Check your mindset; and
  • Move forward.

Ben also suggests that you obtain a book which he wrote called “Podcast Principles” — and with the subtitle, he claims that this is  “the book that helps you start the perfect business podcast.”

We also have a few of our own suggestions from our experience to help the new podcaster become more successful in a shorter time frame and have the podcast show gain audience growth or create community, as well as increase listeners.

In my opinion, you should also include the following to your list of to-do’s after you launch:

  • Determine what type of mentoring you may need or want;
  • Determine if a mastermind group or a membership site for podcasting is suitable for you;
  • And, of course, my pick would be for you to review and possibly join a group from Daniel J Lewis (of the Audacity to Podcast) called the Podcasters Society membership site — so that you can take your podcast show from average to amazing.

So with these suggestions and resources that you have available from Ben Krueger to help you along, we hope that you can find these of value. And we sincerely hope that you can help your podcast show, now launched, into growing your audience and becoming successful to meet and exceed your objectives as a great business podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

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418- Podcaster Courtesy — discussion with Daniel J Lewis

In this episode of The Podcast Reporter, we have an edited episode from an earlier podcast that has been repurposed as evergreen content for this show, as the topic is still very relevant and important today in the podosphere.

The topic is PODCASTER COURTESY in terms of bumpers, interviews and other aspects of communication and sharing in the podosphere. And the interview was conducted earlier over the Skype network with podcaster, Daniel J Lewis, of The Audacity to Podcast.

As you will hear in this audio episode, we also focus on the aspect of the theme of “benevolent selfishness.” This has been a topic from some key internet marketers and podcasters (e.g., Paul Colligan with his podcast show of ThePodcastReport.com and his product offers, offerings and training courses, etc.). And we see how this can be a mutual benefit — although many podcasters (such as myself and Daniel J Lewis) actually give interviews and deliver bumpers without expecting anything in return.

We also discuss what a “bumper” is for a podcaster, and how this can be a tool that will help to advance your podcast, improve content, as well as grow relationships with other podcasters. And, of course, it goes without saying that a podcaster should reciprocate giving back to the former podcaster by supplying a corresponding bumper.

With several examples from our own experience, our perspectives of podcaster courtesy still remain sound today. We hope that this episode is of value to the new and aspiring podcasters, as well as all the other podcasters in the podosphere.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Daniel J Lewis of theaudacitytopodcast.com. All rights reserved.

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413- Decision for applying to The Podcast Academy

In this episode of The Podcast Reporter, we discuss the issue of joining the new organization, The Podcast Academy. The membership application process opened up on 22June2020 online.

I myself have sent an application to join this group recently. And I did this because of a suggestion from Daniel J Lewis of The Audacity to Podcast — for he said that this would be a good way to improve not only our own podcast shows, but also the podosphere. I also received info from Todd Cochrane of The New Media Show with his suggestion to join this group, even though his initial response contained some reservations.

So I did what I had to do, even though I was leery of a requirement to send two letters of reference from other podcasters or people of interest. This mandate, along with the fee ($50 USD for a short time, but then $100 USD after that per year) made me a bit skeptical, as I have seen multiple organizations within the past 15 years create their site, readily request applications to join and even ask for money — but then fail to deliver and finally go out of business thereafter.

I had been listening to a trusted podcast show with both Todd Cochrane and Rob Greenlee of The New Media Show podcast. And since I noticed that Rob Greenlee had been selected to be the leader of this organization, I guess that I would put my trust in him for his leadership and possible correct steering of this group to help the podosphere — including the Indie podcasters.

I would suggest that you may want to consume the episode dated 27May2020 from NewMediaShow.com to understand the nature of this group and get Rob’s comments. In this episode, some of the details that explain the organization and membership are discussed openly.

So, I hope that you consider this group for either joining or supporting — and see if they will do good for the podosphere. And if you do decide to join, I hope that your podcast can be more successful with the hints, tips, and all benefits of this organization.

Thank you for your consideration and attention.

Copyright (c) 2020, Matrix Solutions Corporation and Rob Greenlee and Todd Cochrane and Daniel J Lewis. All rights reserved.