Tag: Daniel J Lewis

Categories
podcast

658- Future of Podcasting– brand safety and suitability

Podcast: Play in new window | Download

In this episode of The Podcast Reporter Show, we discuss a theme related to perspectives on the future of podcasting which was published by 2 co-hosts in a show titled Future of Podcasting. The co-hosts are Daniel J Lewis from his show called The Audacity to Podcast, as well as Dave Jackson, podcaster of The School of Podcasting.

In a recent episode of the renamed podcast show now called The Future of Podcasting, the theme of podcast brand safety and brand suitability and relevance was discussed in a thoroughly professional manner from a factually-based platform, especially in the area of brand appropriateness.

What we have seen in the recent past is the radical left and democrats trying to assert that some podcasts (mainly conservative and Christian podcasts, as Daniel points out) attempt to censor and steer away both advertisers and supporters from podcasts that they don’t want to promote — and thus, they feel that no one else should even support them or listen to them. Daniel gave an excellent example with the expo center and the booths in the last Podcast Movement conference. This was a typical radical left activist experience that wanted to throw out a podcast show that had paid $20,000 dollars for a booth at the conference about a certain podcast by Mr. Shapiro.

Now, this recent episode discusses how the future of podcasting will have the radical left continue their blatant divisiveness by asserting that some podcasts and their content should not even be promoted, nor even listened to by others (the latter being blatant censorship).

So, while the radical left feels anger when they are triggered by the conservative viewpoints, instead of a conversation or dialogue, they seem to be wanting everyone in the world to follow their own snotty noses and desires when they do not agree with a differing point of view. In this case, where is the respect for diversity in thought and ideas? Where is the inclusiveness of everyone’s opinion and a fair conversation in a balanced forum?

As you can surmise, the radical left wants to quash any and all differing points of views with censorship while protecting its own views. A clear example of this was the behavior and attitude of Twitter before Mr. Musk obtained ownership and finally started promoting free speech.

However, we feel that both Dave and Daniel are exercising the right discussion of appropriate advertising and sponsorship with podcasts by sticking to the correct themes. As Daniel said “Tell me about your product (in this case a good hot dog or burger) by stuffing your food down my throat, but do not try to stuff your political agenda down my throat…”

“Recreational Outrage and appropriate sponsorship”

Now, I feel that the best part of the 43-minute episode was the section where they differentiated the popular triggered mechanism by the activity radicals (the recreational outrage) that is so easily available where one tries to censor the podcast and de-platform the actors, as well as the rational views of what is (and is not) appropriate sponsorship for a podcast.

Thus, I highly encourage you to consume this episode #16 of the podcast show called The Future of Podcasting (previously known as Leading the Bleeding). The balanced approach to AI, appropriate sponsorship, brand suitability and brand safety (with rational and logical thinking and conversation) is very well done. Kudos to Dave and Daniel for that.

Thank you for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis and Dave Jackson of The Future of Podcasting podcast show. All rights reserved.

Categories
podcast

657- Future of Podcasting — perspective on trends and tips

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we deliver some thoughts about the FUTURE OF PODCASTING. Now, we do this from both the perspective of myself as a podcaster, as well as include some thoughts from a post. We introduce that later we will reflect ideas from a podcast show with both co-hosts of Dave Jackson from The School of Podcasting show, along with Daniel J Lewis from The Audacity to Podcast show.

But here, in this episode, we look at the internet post from jupitrr.com dealing with the trend to the future of the podosphere and podcasting is called “What is the future of podcasting?”

This post presents and discusses both current trends and 5 tips for a podcaster to prepare for the second half of 2023 and beyond. And there is a bit of content to elaborate on each of these in the post. We recommend that you review each of these for their relevance in your world of podcast shows.

Here are the TRENDS:

  • Creators have more control over their audience;
  • Private podcasting with a subscription model;
  • Short-form audio;
  • Social media as a distribution or hosting channel;
  • Podcasting as a means of marketing.

By looking at the explanation given for each trend in the article, you may see if your show will be ready for the future and able to withstand any changes that may come forth to challenge you in podcasting. One of these is the FORMAT of the show, both in length and tone.

For myself as a podcaster, I firmly stand on the micro-cast model of having an episode be 10 minutes or less — and that is most of the time, for there are no absolutes in podcasting. The article states: “Future of Podcasting is about bite-sized content, and shareable video formats.”

The future growth of this medium will also skyrocket, especially as more people now understand podcasting and can easily begin their own shows to promote their content — whether as a hobby or in trying to monetize:  “Studies show that the number of active podcasts and available episodes are continuing to climb, with over 2 million podcasts and over 48 million episodes available as of 2021 (Podcast Insights, 2021).”

Podcasting has already earned a spot in both communication and distribution of content for companies, and now is highlighted as a medium for marketing. And they usually begin with producing what are called “intra-casts” — that is, producing podcasts for their employees and stakeholders:  “A recent survey found that 70% of companies are already using or plan to use podcasts for internal communication. With the rise of remote work, podcasts offer a convenient and engaging way for teams to stay connected and informed.”

In addition to the trends, these are the 5 tips that are given to you about podcasting’s future for you as a content creator:

  1. Always have an email list of your audience: a key to building strong relationships and promoting your content across different formats effectively. 
  2. Interact more with your power users or audience: Engage with your listeners regularly, know what they want more from you. Being interactive also makes your audience feel they have your attention.
  3. Try short-form video podcasts: Experiment with shorter, bite-sized audio content in both podcast and video formats. This format is well-suited for social media and can help you reach new audiences.
  4. Distribute on 5 social media channels: Don’t just pick one or two at first. Experiment. Experiment. Experiment. Then, narrow down to the ones that perform best for you.
  5. Build your audience as early as possible: Building an audience takes time, so start early and focus on consistently producing high-quality content. Growing your audience has a multiplier effect, remember also to take advantage of the organic reach of new platforms like Instagram Reels.

So, thus, we reflect on the trends and tips given by this article.

In a future podcast episode, we will explore the perspective of two of the pundits and podcasters from the podosphere since 2005 (Dave Jackson and Daniel J Lewis), since we will reflect on the content of their show as co-hosts when they discuss THE FUTURE O.F PODCASTING.

Thank you for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and jupitrr.com. All rights reserved.

Categories
podcast

655- Measuring real success of your podcast

Podcast: Play in new window | Download

In this episode, we examine the views of podcaster Ben Krueger in the area of measuring success in podcasting. He explains this in an article from his show, cashflowpodcasting.com. The article is titled “How to measure real podcast success.”

Ben Krueger

As is well known from other podcasters like Dave Jackson of schoolofpodcasting.com and Daniel J Lewis of theaudacitytopodcast.com, a real measure of success is not just by the measurement of downloads of an episode or a series of them. In the podosphere, the real measure of success depends on much more than the numbers of downloads. As Ben states: “While this is an important metric, it’s not the only one that matters when measuring the success of a podcast…While this is an important metric, it’s not the only one that matters when measuring the success of a podcast…In fact, comparing download numbers to other podcasters can be misleading and discouraging, especially for niche podcasts that serve a specific audience.“

Ben continues as he looks at specific types of podcast niches and genres: “It’s time to take a holistic approach to understand the unique needs and expectations of your audience and track metrics that align with your podcast goals.”

In fact, Ben delivers to the reader a Podcast Success Tracker Spreadsheet, which is included in the article. This is a tool that can track the metrics that should really matter to the podcaster.

Now, the sections of content that Ben delivers in this article and which should be areas for podcasters to notice are the following:

 
Identify Your Podcast Goals

Which Metrics Should You Track?

Audience Growth
Become The Go-To Authority
Client Acquisition
Speaking Opportunities
Business Development Partnerships
Other Metrics To Track
How To Improve Each Metric
What Makes A Podcast Successful?

Ben also recommends that you be specific in these areas, especially in the most common goals of:

Audience growth;

Becoming the go-to authority in your niche;

Client/customer acquisition;

Speaking opportunities;

Business development partnerships.

Goal-setting and planning are key elements, rather than emotion and impulse:  “By defining clear and measurable goals, you’ll be able to stay on track and make informed decisions about the direction of your podcast.”

Ben also suggests which metrics should be tracked. He suggests on “Focusing on ONE PRIMARY goal, with 1 or 2 secondary goals (if you must) will help you prioritize and actually drive results toward your goal with focus and clarity….” such as:

  • Audience growth;
  • Downloads and email sign-ups;
  • Creating your podcast as an AUTHORITY;
  • Client acquisition;
  • Response to your calls-to-action;
  • Speaking opportunities: “This includes invitations to speak on other podcasts or at events, or inquiries that come through your podcast’s website or social media channels.”;
  • Opportunities for BUSINESS DEVELOPMENT partnerships;

Besides these, Ben recommends later in the article other metrics to track, such as listener behavior. And one of the most important metric to follow is the financial one: “Finally, track the return on investment (ROI) of your podcast.”

Ben also urges you to improve each metric, with some other tips, such as the “CTA templates” that he provides, in addition to your taking steps to own continuous growth toward your goals.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger of Cashflowpodcasting.com. All rights reserved.

Categories
podcast

647- Daniel J Lewis — podcaster extraordinaire

Podcast: Play in new window | Download

In this episode of The Podcast Reporter Show, we discuss and applaud Daniel J Lewis, as well as his show, The Audacity to Podcast, as a valuable asset for podcasters. He is, by my book, a podcaster extraordinare

Even though he went a couple of times on a hiatus and took time off from his podcast business and shows, he is now back and has returned to the podosphere with full force and able to give us valuable content in many areas.

In addition to his role as a podcaster, he is also present in the Saturday morning show called Ask the Podcast Coach, which is hosted by Dave Jackson and Jim Collison and greatly contributes both to the chatroom and to others while live in the area of discourse.

Since his recent return to the podosphere as a full-time podcaster, his flagship show, The Audacity to Podcast, has covered in detail with valuable information, key topics that are critical for new and aspiring podcasters. Among some of his subjects are:

  • A discussion of the top audio editing apps;
  • Some key suggestions for creating a title for your show;
  • A discussion of whether your photo image should be in the cover art of your show;
  • The best link to share your podcast show;
  • Should your guest names be in the title of the episode?
  • What is the best time of day to release episodes?
  • The best day of the week for publication of episodes;
  • How to make episode artwork greater for your show;
  • What you need to know about seasons for your podcasts;
  • What about episode numbers in your podcast shows?
  • Promoting older podcast episodes;
  • Ways in which you can thank your podcast audience;
  • Video episodes where he conducts interviews live with expo hall demonstrators at conferences, like Podcast Movement;
  • The good, bad and ugly of Podcast Networks — with personal history as to why he shut his down;
  • and more

In addition to his content within his podcast show(s), Daniel also has his business where he is promoting and selling products that he, himself, created and marketed — such as My Podcast Reviews.

Another business is his Podcasters Society community. This is a program that I joined at its inception, and which can provide great value for all its members. On the site of this COMMUNITY (which is somewhat like Mastermind Group), Daniel describes it in this way:

“Improve the quality and success of your podcast through an encouraging community, inspirational training, and expert support!

  • Refine your content
  • Enhance your presentation
  • Streamline your production
  • Boost your promotion
  • Increase your PROFIT”

Now, I have known Daniel since 2010, when I first interviewed him at the time on my podcast show called The Struggling Entrepreneur. And I have been in conferences (like New Media Expo) when he was recognized with the award for his podcast show. And, yes, I have participated in several offers and offerings he has had.

My respect for Daniel J Lewis nothing less than exceptional. As a podcaster and developer and marketer, I highly promote him and his content and podcast shows to all podcasters, especially the newer and aspiring podcasters.

So I would continue to recommend and suggest that you check out and consume his podcast show, The Audacity to Podcast, as well as his conference demo interviews from the expo hall of the conferences.

This is detail explained in plain English terms and will be of value to podcasters worldwide.

Thank you for reading and listening to this episode, and we shall see you next time.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.

Categories
podcast

646- The value of podcast networks

Podcast: Play in new window | Download

In this episode of The Podcast Reporter Show, we focus on the possible value of podcast networks. This is discussed a bit in an article by Ashley Hamer in which the description and value of podcast networks are given, along with some of the more popular podcast networks today. The article is titled “What is a Podcast Network? Everything you need to know.”

The following sections are included in this article:

  • A definition of a podcast network:  “A podcast network is a collection of podcasts under the umbrella of one company, which promotes those shows with a shared platform of advertisers.” Or another definition of it may be:  “A podcast network is a company or organization that manages a group of shows. Sometimes they’re centered on a theme, like pop culture or politics, but often the only common thread is the network itself.”
  • A caveat:  some creative control may be at stake for the podcaster in some instances, as the network negotiates the revenue contracts due to bulk advertisements for many shows.
  • How the networks help podcasts with their marketing and advertising: “…you may gain access to better  sponsorship opportunities.”
  • They may offer production help;
  • They may help with audience growth, since they pride themselves on their protected audience already;
  • They offer cross-promotion on other podcasts;
  • A discussion on common requirements to join a podcast network, including metrics and cross-promotion duties, as well as agreeing to the revenue-sharing percentages offered;
  • But some benefits can be convincing– including taking the marketing and advertising “off your plate.” This includes identifying, contacting and negotiating with sponsors;
  • There are also benefits for the sponsor:  “Some advertisers prefer to spread their investment across multiple podcasts, instead of making one large ad purchase on a single show.”
  • The sponsor may help you get discovered by a “warm audience.”
  • You can put more time and effort and energy into the creative process than advertising or administrivia;
  • However, you may NOT receive 100 per cent of the revenues from participating in a podcast network;
  • You may also have to “cede some creative control” in a network;
  • The author also gives some tips you may consider before joining a podcast network  — including details on the revenue-sharing model, services provided, metrics used, length of a contract and early terminating consequences, as well as possible production services, etc.
  • And there is a list of 5 of the most famous podcast networks (including Wondery and iHeartRadio).

    For newer and aspiring podcasters who have a key objective of monetizing their podcasts and growing audiences through cross-promotion, I would highly suggest this article for basic education of podcast networks.

Also, there is a past podcast episode that gives much detail and experience from podcaster Daniel J Lewis of The Audacity to Podcast show. This could be very important, since he was part of a podcast network in his early years (and was probably instrumental in setting one up). He tells the good, the bad and the ugly about podcast networks, just as he did when he created his “mastermind” group called PodcastersSociety. I would definitely suggest that you would educate yourselves by consuming those two episodes from his library of podcast episodes on The Audacity to Podcast show. The episode on podcast networks is located at:

https://theaudacitytopodcast.com/why-we-retired-our-podcast-network/:

We sincerely hope that you can be successful in joining (or, if you are bold enough) starting a podcast network, so that your show will grow and that you can monetize your podcasts to your benefit.

Thank you for listening and for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Ashley Hamer and descript.com. All rights reserved.

Categories
podcast

645- Mobile and Global Podfest events — support for conferences

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we review the concept of both virtual and global and local Podfest events. This is now growing, and the mobile podcast conferences are reaching many podcasters in the local area, as well as the virtual events — in addition to the global online event.

In this unrehearsed and live episode, we explore in an impromptu manner the various events (and at one point we even compare and contrast the podfestmovement.com events) and describe how the local events are very much like the older podcamp events that took place in the first decade of the podosphere.

You may be interested in participating in the Podfest Global Online event.

Thank you for listening and we hope to see you at one of the Podfest virtual online events soon.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Podfest Multimedia Expo and virtual and global Podfest and Daniel J Lewis and podcamp and podcastmovement.com. All rights reserved.

Categories
podcast

642- The lost practice of Podcast bumpers

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we discuss the eroding practice of podcast bumpers. This is, for us, a sad loss in creating and recognizing podcasts of value (since 2005).

As you will hear in this podcast, we mention both Leo LaPorte of TWIT and from The Audacity to Podcast show creator, Daniel J Lewis, as well as others.

So why is this very famous and heavily used practice now fading from the podosphere today?

As cases in point, we deliver some examples of past podcast bumpers which I have delivered to others, as well as other podcasters’ delivering them to myself and my shows:

  • Leo LaPorte and his bumper in 2013 at the NMX show;
  • Daniel J Lewis from his show of The Audacity to Podcast;
  • A bumper from myself for the show Brunch with the Brits; and
  • A bumper from myself to Ray Ortega in 2 examples — one that proves the value of Ray’s show.

As you will hear in this episode, they are included.

In my opinion, the practice is eroding due to the following reasons:

  • Loss of value by the branding podcaster delivering the bumper (e.g., Leo LaPorte of TWIT);
  • Not being able to promote or deliver a bumper due to the podfading of the recipient podcast show or podcaster (e.g., Daniel J Lewis of The Audacity to Podcast, who earlier sent a bumper to the now-faded podcast show of mine, The Struggling Entrepreneur;
  • The change of political recognition of the podcaster who delivered a podcast earlier, but is now going woke — and the receiving podcast does not want to be affiliated by the woke podcasts;
  • The trend to be self-recognizing and refusing to be part of a group or podcaster that once mentioned your show of value;
  • Not being able to incorporate bumpers from the marketing tactics of promoting podcast conferences. This was a practice that was used by the Podcast Brothers podcast show, in preparation for the Podcast and Portable Media Expo in 2006 and 2007. Unfortunately, the owners of the new conferences tend not to include these at all any more.

So, thus, we may ask if there will be a return to podcast bumpers in the near future? I, myself, do not see this, mainly because of the ideologies of the owners of the conference, and the refusal of podcasters to be aligned or recognized with the political views of the show owners. That is, they do NOT want to damage their brand by being aligned with the political beliefs of the owners of the show.

And that also goes for the podosphere, as well. Podcasters want to be neutral in the podopshere and do not want to be canceled or censored or be discriminated because of the title or nature of their show.

So, my perspective is that the politics of the podcasters must not be included or recognized and politicized by the listeners in the podosphere so that we can all celebrate the value from the shows which we want to promote — and that means keeping political views and ideologies out of podcasting shows, conferences and potential podcast bumpers.

Thank you for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Leo LaPorte and Daniel J Lewis and Ray Ortega and Matt Cox. All rights reserved.

Categories
podcast

631- Microcasts and long-play episodes in podcasting of memoirs

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we discuss the concept of creating your memoirs as episodes in a podcast show, instead of written content in the form of a book or collection of stories in some written format.

The memoirs in which I am creating (since I am in my twilight years at this time) are going to be put into a podcast show (which is yet to be published — for I am hoping it will be in the next few years) which is called The Real Academy of Life (or RAL). And since it is not yet launched, I do have the domain for the URL and will have the host media site which will be the tools needed for this. And also, I have the first 4 episodes already recorded and ready to include in this podcast show.

Now, in the latest episode in which I greatly test the comparison and contrast of a short episode in length (i.e., a micro-cast) and a longer-length podcast show, the topic is my military experience in the military when I was in the Army as a combat veteran and served in the Vietnam War.

The format I had for this longer-length podcast episode was the following:

  • Title and name and number and podcast show (audio);
  • Intro music;
  • Intro content — usually 3 minutes or shorter;
  • The segue of music to introduce the first complete and unabridged 24-minute repurposed podcast episode from the Combat Infantrymen’s podcast show called Combat and Camaraderie
  • The segue music to bring on the final other repurposed podcast episode which had Mack Payne, podcaster of the VietnamVeteranNews.com show interview me to discuss multiple ways in which I coped with PTSD after my return to the USA from the war;
  • Exit music.

  • And here is the long-play content with 2 episodes:

So this episode in this show lasted one hour and 21 minutes total — a complete change from my micro-cast episode format for the past 2 years or more. However, that does not mean that I did not include any longer in time content in my episodes. I did include both links and URLs and other reference resources. By pointing to these content sections in the links and other references, I allowed my listeners to link over to the details and longer-length episodes of some of my other podcasts, as well as other podcast shows from other podcasters (e.g., Dave Jackson and Daniel J Lewis and Adam Curry, etc.).

So when I finally get ready to publish and launch my new podcast show titled The Real Academy of Life and its URL to the domain, I will announce this and give it the needed quality of a good podcast show, with the details and shownotes it deserves.

So, we hope that you may find my life experiences interesting in this newer podcast show of my memoirs that will contain both micro-cast format episodes as well as longer episodes (of an hour or more in time), and that you will find it of value in your podcasting career.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Mack Payne of vietnamveterannews.com and David Jackson and Daniel J Lewis. All rights reserved.

Categories
podcast

625- Checklists from pros about Launching and Recording podcasts

Podcast: Play in new window | Download

In this episode of The Podcast Reporter Show, we discuss the value of the checklists for launching a podcast and preparing to record your podcast episode. The former is delivered in a post by Ben Krueger of Cashflowpodcasting.com. The latter is delivered by Daniel J Lewis of The Audacity to Podcast in his podcast show and prior episode.

 

The first checklist is given to us recently by Ben Krueger in his post of cashflowpodcasting.com. It is titled “The Podcast Launch checklist: 21 steps to easily launch an industry leading podcast.”

Ben Krueger

Although this takes into account everything from the inception and idea of brainstorming to create the details for your podcast show up to the actual promotion and possible monetization of your podcast show, this is a good list to ensure that you can use very effectively the plans from others when you plot out the tasks needed to creating your podcast show.

In summary, the 21 steps from Ben (with a bit of description after each step, along with case studies after step 5) are:

☐ STEP #1: DECIDE WHAT PODCASTING WILL DO FOR YOU

☐ STEP #2: SELECT YOUR TARGET AUDIENCE

☐ STEP #3: CRAFT YOUR CENTRAL MESSAGE

☐ STEP #4: PICK YOUR PODCAST FORMAT & FREQUENCY

☐ STEP #5: DECIDE HOW YOUR PODCAST WILL MAKE MONEY (AND BECOME A PROFIT CENTER!)

☐ STEP #6: GET YOUR PODCAST RECORDING EQUIPMENT

“The next section lays out the exact steps to actually create your new podcast and get it launched to the world!

☐ STEP #7: CHOOSE A PODCAST TITLE

☐ STEP #8: CREATE YOUR PODCAST COVER ARTWORK

☐ STEP #9: CREATE BRANDED INTROS & OUTROS

☐ STEP #10: RECORD YOUR FIRST EPISODE(S)

☐ STEP #11: SET UP PODCAST HOSTING

☐ STEP #12: SET UP THE PODCAST ON YOUR SITE

☐ STEP #13: PRODUCE YOUR FIRST EPISODE(S)

☐ STEP #14: CREATE A WINNING “LAUNCH PLAN”

☐ STEP #15: SUBMIT YOUR PODCAST TO DIRECTORIES

☐ STEP #16: LAUNCH DAY!

☐ STEP #17: EMPLOY “GRASSROOTS MARKETING”

☐ STEP #18: PUBLISH REGULAR CONTENT

☐ STEP #19: GROW YOUR AUDIENCE & EMAIL LIST

☐ STEP #20: FURTHER MONETIZE YOUR PODCAST

☐ STEP #21: LEVERAGE YOUR NEW PODCAST AUTHORITY

 

And then Ben includes in this checklist summary  several case studies to add proof to his system. He delivers this content with the approach of his “What?” and “How” method. And for those who like this approach, Ben also adds his call-to-action for his site to provide solution-based value of podcast consultancy to any podcasters who wish to become a client of Ben for his services.

 

So, after you are ready and prepared to launch a podcast, you may be wishing for a simple — but mainly complete checklist for the preparation of recording your episode (especially if you are a newer or aspiring podcaster). This has been provided FREE to podcasters by Daniel J Lewis of the podcast show called The Audacity to Podcast.

This free resource is called “Podcasting preflight checklist” from episode 164 of his podcast show. And I strongly recommend that you download this and use it to ensure that you are fully prepared before you press the RECORD button on your system to capture the audio that you will deliver to your audience.

This checklist will go into the details of preparation for Ben’s checklist (above) step number 10.

This one-page single sheet resource can be downloaded as a pdf file and it should be used as a reference when you prepare to record your audio portion of your episode. I, myself, used this for several episodes until the routine became automatic — and I did not have to worry or back-track or forget anything important during the preparation phase before recording the audio.

So, for novice or aspiring podcasters, these checklists can be integrated into your planning and production systems and tasks to save you time and effort and energy (and frustration, in case you have to go back and include some forgotten tasks in your workflow). These professionals have already learned the secret to time-saving methods in a checklist format that can help you be productive and successful in planning and launching your podcast, as well as recording and producing effective episodes for your podcast growth and success.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of The Audacity to Podcast.com and michaelandmike.com. All rights reserved.

Categories
podcast

612- Managing a podcast workflow — some suggestions

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we deliver some suggestions for creating a podcast workflow for your show and its episodes. These came from a post at the following site of  rss.com/blog/:

How to Manage Your Podcast Workflow

 

And the post goes on to give you a sample workflow for creating an episode in your podcast show (assuming that you have your site ready and your content management system ready to take on your creative juices for constructing your content):

  • “Podcast episode ideation phase →
  • Decide on episode subject and search for guest possibilities →
  • Schedule interviews →
  • Write questions and/or outline of the episode →
  • Record the episode →
  • Edit the show →
  • Load episode to your podcast host to share with iTunes/Stitcher/Google Play etc …→ 
  • Create show notes for your website →
  • Begin promoting the show via social media, your email list, on your website, etc… → 
  • Follow up with guest(s) about the show.

Your podcast workflow may look a little different, but hopefully, this gives you an idea of just how many pieces you’ll have to manage for your show.”

The post then addresses the reasons why managing your podcast workflow really does matter when you are creating content — mainly because it can become overwhelming to the aspiring podcaster and the newer podcasters (especially true if the latter are not full-time podcasters buy have a day-job or are treating the podcasting environment as a hobby).

And for this, the article explains that you will need a task-management tool to manage this:  “We recommend using a tool such as Trello, Asana, Monday.com or some other similar software to keep track of your tasks.”

With both screen shots and an example of going down this path, the article tries to explain the necessity for good management of the entire process in the form of an organized workflow. The post encourages both the concept of scaling your workflow by batching, as well as using key delegations to others (if you can afford to do so) to maximize your productivity and prevent becoming overwhelmed.

The later part of the post goes over resources that an aspiring podcaster can include in the management of content creation — namely, other podcasters, colleges, key software, sites online to get help from possible freelancers (with some examples), etc.

For this podcaster, creating a workflow is something that should be paramount in the early stages of planning and creating your podcast content. For myself, this idea was very important and was discussed when another podcaster was interested very much in my workflow during an interview in 2010 (that podcaster was Daniel J Lewis of The Audacity to Podcast Show). And it was at this time that the real significance and importance of a good workflow became paramount to my content creation — so much that it helped me to create, launch and publish over 16 different podcast shows at the same time that year, as well as creating 5 more podcast shows since that year until the present day. And while there were no posts like this one during the early stages of the podosphere with these suggestions, I was able to create my own workflow (having been a professional project manager during my career as a systems engineer in corporate America) that was very similar. And I still use this workflow today as part of my productivity in podcasting, so that I can be as prolific as I want while creating content that has VALUE for my listeners.

So we hope that this post can give you some ideas in creating your own podcast workflow, and thus you can become more successful with your podcast show and its episodes.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and rss.com. All rights reserved.