Categories
podcast

453- Growing podcast show by narrowing podcast niche

In this episode of The Podcast Reporter, we discuss the ideas that are presented in a recent episode of Ben Krueger’s podcast show called CashFlowPodcasting.com. The title of the episode and post is called “Narrow your niche to grow your audience.”

The guest which is interviewed by Ben is Dan Faggella. And some of the key points made in this interview for the podcaster seem to be the following:

  • Starting your podcast show with the focus you originally had is the right way to go;
  • However, at a later time, you may need to NARROW YOUR NICHE of the focus and subject matter of your show;
  • You can hone in on a more specific and TARGETED AUDIENCE by steering your show toward the focus of a more NARROW NICHE;
  • Surveys can be used to connect with your new audience members in a narrower niche, and that communication should be frequent;
  • Redoing the name of the show and the artwork may be required to make the transition and focus of the newly targeted show;
  • This rebranding may result in positive benefits for the podcaster.

And then Dan Faggella reiterates the results of narrowing the niche. As he states: “Getting more specific after building an audience has grown Dan’s reach rather than restricted it. By honing his attention on there topics that his most consistent listeners were interested in, he’s grown a dedicated and interactive group of listeners. Dan’s strategy might be just what you need to boost the value you’re providing to your audience!”

Ben Krueger

For this podcaster, the issue of rebranding is a very serious topic and theme that can tie up many resources of your business — including capital, time, effort, money and your current audience (especially if your audience consists of loyal fans). I, myself, have thought about sacrificing in the past my flagship podcast (at the time, it was The Struggling Entrepreneur, which is now podfaded), but I gave up this concept of making such a change to steering the focus of the podcast. Instead, I myself started another podcast show to take care of what would be a narrower niche for my listeners. A key example of this was my starting a podcast show within the last 10 years called Boomers for Startups (which, as you can imagine, has also podfaded before it reached its 70th episode).

Now, for myself, this was the best move. Why? Because the narrower niche audience of targeting baby-boomers as potential entrepreneurs did not last long. It would have been a negative impact and disastrous result for my flagship podcast called The Struggling Entrepreneur (which did have another 150 episodes for the next several years, with great audience growth until the subject matter had been exhausted).

So, if you are tempted to rebrand your current podcast show that is growing successfully at a slower pace than you would like, I would suggest that one other strategy you should look at and plan for is that of STARTING ANOTHER PODCAST SHOW with the focus on the targeted new audience in a much narrower niche. This can be a litmus test for you to see what results you would have — and the work for either would be almost the same (that is, the creation and publication and monitoring of a new podcast show versus the rebranding to a narrower focus of your flagship podcast show).

Now, at the end of this podcast episode by Ben Krueger, he offers a free 27-step checklist for planning, creating and launching a “highly effective podcast.”

Whichever method you may desire to implement if you want to focus on a narrower niche, I wish for you the best results in growing your show with the impact being positive for you and your business and your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

Categories
podcast

449- Advice on testing out a Podcast idea for success

In this episode of The Podcast Reporter, we again discuss a post from Ben Krueger of cashflowpodcasting.com titled “HOW TO TEST YOUR PODCAST IDEA (BEFORE YOU INVEST IN IT).”

In this post, Ben delivers some ideas to consider if you wish to start a podcast that will have business success for you BEFORE you invest all the time, effort, trouble, money and “blood, sweat and tears” to create and publish it, and finally monitor it. And you can get the content of the post from Ben’s web site.

Now, in reading this post, you may see that there is a lot of planning, evaluating and testing that has to be done before you finalize your decision to begin the processes of starting and publishing a podcast show with an idea that you may have.

First, Ben discusses his perspective on which types of businesses will have a better chance of success with podcasts than others — and he gives you the reasons why and why not. He terms this with “best results” themes for success. He lists the different types of businesses that will have a better fit; and he even lists the types of businesses where podcasting may not be the best tool for success.

Next, Ben then gives strategies for testing out your idea before you podcast. For example, the overview of the steps are:

  • Record a sample episode;
  • Be a guest on someone else’s podcast;
  • Four detailed steps in pursuing this test; and
  • Moving forward with your podcast once you see that you passed the “test.”

And Ben even delivers sample scripts and templates that you, as a podcaster, can use to test out your idea with these steps. And these details do provide some good value for you.


Of course, Ben also promotes his book “How to create the perfect business podcast” at the end of the post. In this way, he delivers the overview of the test, and his  book from his web site is the offer that can assist you from his membership funnel.

As a podcaster that can see the value for new or aspiring podcasters to have such details and templates to help in the testing out of ideas, I would suggest that these deliverables will be very helpful in the process of PLANNING your podcast show. I would recommend viewing the content and using some of the template-based ideas in preparing the validation for your idea of the podcast show.

So, for whichever method you may choose to test out your idea in planning your podcast with the idea that you have, I sincerely hope that short-cuts like this suggested test may assist you in creating a show that will pass the litmus test and have the best results for making your show a success.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

Categories
podcast

440- Podcasting checklists — from Ben K and DJL

In this episode of The Podcast Reporter, we focus on a recent article from Ben Krueger of cashflowpodcasting.com that delivers a checklist and advice on how to prepare for podcast recording — and this is in addition to the podcast pre-flight checklist as given before from Daniel J Lewis in The Audacity to Podcast show. And you can download the free copy of the pre-flight checklist from the link of episode TAP164 from Daniel’s show.

The original podcasting pre-flight checklist

The original podcast pre-flight checklist (before you start the actual recording) was delivered in a podcast episode in 2014 by Daniel J Lewis in episode # TAP164.

I, myself, have used this checklist and have promoted this as a free aid to other podcasters — especially the newer and aspiring podcasters. And this checklist is to confirm that you have prepared for the audio environment and processes before you hit the RECORD button. It does not focus on the CONTENT of your episode (it assumes that you do know what you want to say and how you want to say it).

The Ben Krueger checklist

Ben Krueger

However, this new article from an email delivered from Ben Krueger’s distribution list promotes a free checklist from cashflowpodcasting.com.  The article is called “HOW TO PREPARE FOR A PODCAST EPISODE: WHAT TO DO BEFORE YOU HIT RECORD.” But when I clicked on the link to get access to the free checklist, I received the message that this was not available, even after I entered my name and email address. So, you should be aware of this error from my own attempts. Thus, I could not adequately compare the checklists.

[Editor’s note: after many attempts after I recorded this episode, I finally got the link to the pdf one-pager from Ben Krueger.] And the pdf with the checklist (Copyright (c) 2020, Ben Krueger of cashflowpodcasting.com) is:


So, due to this, I review the posting from the link in an email from Ben Krueger that outlines not only what to do prior to start the recording for the episode, but also what to do in order to prepare for the CONTENT of the episode. He discusses what you should plan for in what you are going to record and how to do it. And these are the key points in the Ben Krueger article are the following (with some discussion for each point):

On preparing content

  • He discusses scripting and bullet-points in the planning of the content of the episode;
  • He advises on stories, parables, questions and scenarios for the preparation of content;
  • He finally advises on asking deeper questions to get better answers on interview episodes;

On preparing HOW to record

1. Is your microphone positioned appropriately?

2. Are your audio levels where they’re supposed to be?

3. Is the room ideal for recording?

4. Are you likely to be interrupted?

5. GET RECORDING and hit the record button.

Other resources that Ben points out and gives the links to are those that suggest how to be a better podcast host, as well as perfect podcast equipment.


Now, for this podcast reporter, the pre-flight checklist from Daniel J Lewis is a free resource that is much more comprehensive for the audio preparation of podcasting before you hit the record button. And other checklists that I have seen, including the suggestions mentioned in Ben’s article pale by far in comparison.

However, in addition to the simple bullet points we mention on Ben’s suggestions for the preparation of content, there are numerous episodes in the back-catalog of The Audacity to Podcast show that give hours of detail in the preparation of good content for the genres of podcasting that will help any podcaster to improve the content of any podcast episode. My recommendations, therefore, go to Daniel J Lewis and his back-catalog for a deep dive into preparation for good content in planning a podcast episode.

We hope that these two podcasters and their resources may give you the help you need in preparing the content and the audio environment for you to record great episodes of your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of TheAudacitytoPodcast.com. All rights reserved.

Categories
podcast

431A- Why should one start a podcast in 2020 — Ben Krueger

In this episode of The Podcast Reporter, we deliver our perspectives of a podcast episode (#E260) which is also an article written by Dennis Brown of the Growth Experts podcast show that highlights Ben Krueger of cashflowpodcasting.com and wonders if you should start a podcast in what is left this year. The title of the article is “Should you start a podcast in 2020?”

Now, Dennis does give us a good table of contents (with time codes from the audio episode) for his podcast interview episode in which he digs into the details of the question about starting a podcast in 2020 from a business perspective:

2:10 – Why did Ben choose Podcasting as a business 8 years ago?

5:26 – Ben shares to us the scale and size of his podcasting business as of today.

6:17 – He also mentioned some clients that he has been currently working with.

8:35 – Ben picked a business superpower he wished he had.

10:17 – The stats and standing of podcasting as of today in the world.

15:50 – How to be a leader in your podcasting niche.

16:53 – We talked about one of the huge indicators in whether or not podcasting is for you and Dennis’s personal opinion.

19:11 – Why a business podcast is a great channel for the right time and the right type of business.

21:49 – Dennis answered why did he not start a LinkedIn and social selling podcast.

23:36 – The right personality if you want to pursue podcasting as your medium.

26:15 – We talked about podcast types and how long is the duration of a podcast.


We mention this now, as we are about to close the third quarter of 2020 and enter into the last quarter. For many entrepreneurs, they may feel as if it is too late to begin one this year, and they may want to start a podcast in 2021 at the beginning of the year. In this way, the planning will be better, and the economy should pick up after the elections, and the virus crisis should calm down — thus, the outlook may be better for success in a podcast.

Ben Krueger

Ben is an experienced business podcaster, author and consultant. I have known him since 2014 (when I met him at the initial Podcast Movement conference).

Now, you can listen to the audio episode interview from the links given already, and there is a download button for you to download the episode, if you wish. It is a 30MB file, but the audio quality is good.

One interesting item is the “superpower” skill set that is described during the interview. Another one is Ben’s perspective of how to become a leader in a podcasting niche as a starter podcaster.

For this podcaster, I recommend this interview for any aspiring or new podcasters that want to go and be successful in a niche. I feel that the benefit for you could be the generation of ideas and the direction of your niche.


We hope that your podcast niche will be a successful one — and the year 2020 still offers opportunities for the newcomers, even though there are a million different shows available in the podosphere today.

Thank you for your attentions.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Dennis Brown. All rights reserved.

Categories
podcast

424- What to do after you launch a podcast show

In this episode of The Podcast Reporter, we reflect on the issue of what a podcaster might do (with a few suggestions) after this individual has launched a podcast show. We include some recommendations from an email and blog from Ben Krueger of CashFlowPodcasting.com.

Ben Krueger

As we have referenced Ben before in this podcast show, he offers usually some materials that can be of assistance and help in not only explaining the concept, but also giving you some steps that are actionable. And this information is included in a pdf document that he provides for free at cashflowpodcasting.com. And the title of this free 10-page pdf document is “WHAT TO DO NOW THAT YOUR PODCAST IS LAUNCHED!” And it is dated  July 14, 2020.

A very high level summary of Ben’s recommendations are the following:

  • Establish your process;
  • Integrate your podcast;
  • Check your mindset; and
  • Move forward.

Ben also suggests that you obtain a book which he wrote called “Podcast Principles” — and with the subtitle, he claims that this is  “the book that helps you start the perfect business podcast.”

We also have a few of our own suggestions from our experience to help the new podcaster become more successful in a shorter time frame and have the podcast show gain audience growth or create community, as well as increase listeners.

In my opinion, you should also include the following to your list of to-do’s after you launch:

  • Determine what type of mentoring you may need or want;
  • Determine if a mastermind group or a membership site for podcasting is suitable for you;
  • And, of course, my pick would be for you to review and possibly join a group from Daniel J Lewis (of the Audacity to Podcast) called the Podcasters Society membership site — so that you can take your podcast show from average to amazing.

So with these suggestions and resources that you have available from Ben Krueger to help you along, we hope that you can find these of value. And we sincerely hope that you can help your podcast show, now launched, into growing your audience and becoming successful to meet and exceed your objectives as a great business podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

Categories
podcast

409- Free ebook about Business Podcasting

In this episode of PodcastReporter.com, we discuss the availability of a free ebook from podcaster Ben Krueger. The topic is creating a business podcast. The title of the ebook is:

“Podcast Principles: How to create the perfect Business Podcast.”

The deliverable comes as a 52-page ebook:

This contains plans and processes that work for a podcaster to create a Business podcast. But Ben declares that you need to have a good mindset for consuming the ebook content and then for implenting the steps, as described in the ebook.

So, if you have the time to learn and implement the plan of the book by yourself, then you are welcomed to do so. However, as Ben charges for his programs, he will be ready to assist you (for a fee) in the implementation of the plans and processes.

Ben Krueger

My opinion is that this resource would be a great one for the newer or aspiring podcasters. It takes dedication, time, practice, full-time resources and the attitude to address the objectives outlined in the ebook. And I do recommend this ebook for newer podcasters who want to dedicate themselves in a nearly full-time environment to have good results.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger. All rights reserved.