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podcast

518- Podcaster tips to increase the value of your podcast show

In this episode of The Podcast Reporter, we discuss several tips from Ben Krueger of cashflowpodcasting.com that are aimed at helping you, the podcaster, increase the value of your show to our audiences.

These tips were delivered in an email message to all on Ben’s distribution list (and we do recommend that you sign up for that list, because there are a lot of hidden gems that are contained in the correspondence).

Now, as I have mentioned before, I have known Ben since 2014, when we shared a display table at the exhibit hall during the first Podcast Movement conference. And I feel that he has given many an interesting idea and suggestion to podcasters in his blog and his site — and many of them using the freemium model (i.e., giving away good content for free in hopes that you will later sign up for his coaching, offerings and products which he does monetize).

In this case, Ben heralds the year of 2021 with great hope, after having suffered through the pandemic (or, if you will, sham-demic or scam-demic) that brought economic disaster for many entrepreneurs and podcasters who were in the process of monetizing their shows.


First, Ben gives the following statistics:

  • 32% of Americans listen to podcasts at least once a month (Edison Research): With one third of the USA’s population tuning in, you could say that podcasting is becoming more mainstream. [And Ben suggests that email marketing may be a good method to accelerate some promotion]

  • Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent (Music Oomph): There is plenty of research on customer behavior proving that podcasts significantly help brand awareness and authority. [Ben suggests that your podcasts should not be going to waste!]

  • The most popular podcast platforms in the US are Apple, Spotify, and Stitcher: If you aren’t already on one of these platforms, you are missing out on a huge audience.”

Then Ben gives a couple of actionable suggestions of what you, the podcaster, can do to “increase value and make your show more accessible to the masses:

  • Transcriptions are a great place to start.
    [The reason is that] Transcripts allow episodes to be read by anyone with hearing disabilities, therefore increasing accessibility. They also boost SEO for your website, and more traffic generally means more revenue. Finally, podcasts with transcripts provide more backlink opportunities;” and then also

  • Nurture your audience. [And then Ben points you to his deliverable called The 8 Principles Behind Highly Successful Business Podcasts to give you examples of what he means]. Essentially, you want to share valuable content that will help your listeners solve a specific problem that they, in particular, struggle with. By offering key insights and solutions tailored to your listeners, you nurture your audience, create a community, and build trust. This tends to work best for those who already have an established business and value proposition so that the podcast can work as an engagement tool.” 

Obviously, the call-to-action is to refer to the resource of The 8 Principles (mentioned earlier) and use that as a guide to continue on the road to success.


Now, for this podcaster, I have tried including transcripts since the early days of 2006, when I first started podcasting in a really professional way — and I used a transcription company that I had met in the exhibit hall of the early Podcast and Portable Media Expo in Ontario, California at the beginning of the podosphere.

Because there were hardly any tools and the audiences did not take too kindly to transcripts, I had quit using them and just relied on my show notes. But now, I would encourage you to consider using transcripts as a key distribution, sales and marketing tactic for your own show and deliver that increased value to your audience. However, I would also suggest that you ask your audience (e.g., in a survey) if they find value in a podcast episode where you conducted a trial and delivered transcripts. This should indicate to you the value of transcripts to your listeners.

But be aware — if you start the tactic of transcripts, you may have to continue with that for every new media deliverable you create (e.g., if you started a video or screencast, etc.). For many, transcripts may be an additional workflow step that may become a great use of valuable time and may not generate the ROI that you imagine (again–you would have to measure the results of transcripts to help out your show, which would be more work). Or you may not want to bother with transcripts at all and find out if just show notes will be good enough and great value for your listeners.

We hope that you can find other gems from Ben Krueger to help your show grow to a success in the podosphere.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and michaelandmike.com. All rights reserved.

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podcast

557- Podcasting guides and courses from an expert trainer

In this episode of The Podcast Reporter, we discuss the article posted by Ben Krueger of cashflowpodcasting.com that tries to give an overview of podcast creation. The title is “Podcast Production Classes: Learn how to record a podcast.”

Ben Krueger

Now, I have known Ben since 2014, and he has delivered a lot of free gems in the form of pdfs and deliverables to those who are aspiring or new podcasters.

This article is one that intrigued me, for there have been so many tutorials on creating a podcast (one of which I, myself, created and published back in 2013-2014 for a couple of courses that I targeted for screencasters called “Podcasting for Screencasters” — and which I had developed jointly with the czar of screencapturevideo.com or formerly, the LearnCamtasia.com guru, Lon Naylor).

Thus, I wanted to see what new themes or topics or techniques would be revealed and presented by Ben at this time.


In reviewing the article, it seems that Ben gave the following modules in his deliverable, which he calls a GUIDE, and he gives a very brief paragraph or two of discussion following each module:

“In this guide, we will be breaking down the following questions:

  • What is the best podcast course?
  • Are podcast production classes necessary?
  • What do I need to record a podcast?
  • What do you need to record a podcast at home?
  • How can I record a podcast for free?
  • How do I record a podcast on my computer?
  • Do podcasts make money?
  • How do I record my first podcast?”

Now, I have been a bit weary of these types of “complete” guides. And this is mainly because I had learned a lot of podcast production from two great resources that are still around since 2005 — Dave Jackson of the School of Podcasting and Paul Colligan (the latter who recently does not provide “how to podcast” courses or tutorials or guides any more, but focuses on the monetization strategies that work for business podcasters).


First, I was amazed at a couple of topics that Ben provided, which were the need for a course and whether such training was really needed.

Although each topic is touched upon at a very high level, the questions that are given are the common ones for aspiring or new podcasters. And what this article really does is create a call-to-action from Ben to order a free deliverable — a free pdf or book called “Podcast Strategies: How to create the perfect business podcast.”

And you can order this free deliverable using the link.

Now, for this podcaster, I had ordered the deliverable from Ben a while ago, and for the new and aspiring podcaster, this can serve to help speed up the possibility of creating a podcast show and then put together a strategy for later monetization for the podcaster’s business.

I would strongly encourage those attempting to enter the podosphere as a podcaster to order the free deliverable and contemplate on the steps needed to start on the right path.


Or, just as well, if you plan on going down the route for paid consultation, you may want to join a membership site that delivers tutorials at any stage of your podcasting learning curve from Dave Jackson at his schoolofpodcasting.com site. I had been a member from 2006 to 2008, and this program from Dave allowed me to learn a lot of the details of creating a podcast show and improve it (still today). In fact, I had hired Dave Jackson in the past as my podcast consultant and had started over 8 podcast shows with his hired help.

Regardless of which direction and strategy and deliverables or courses that you may choose for your education to get you started into podcasting, we hope that you can plan for, and launch, and be successful with your podcast show.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger and Dave Jackson. All rights reserved.

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podcast

516- Suggestions on starting a Business Podcast

In this episode of The Podcast Reporter, we deliver some ideas from Ben Krueger for those aspiring podcasters who want to start a BUSINESS PODCAST (that is, one that will not be for a hobby or just for passion).

From a recent post in his site of cashflowpodcasting.com, Ben goes on to list the main tasks of beginning a business podcast. And the main points are:

  • How do you start a business podcast?
  • Can you make money with podcasting?
  • How do you monetize a podcast?
  • Do you need a license to start a podcast?
  • What is the best business podcast?
  • What do you need to start your own podcast?
  • What is the best platform for podcasts?
  • What makes a podcast successful?

These suggestions and ideas seem pretty self-evident, but Ben has had the experience of not only starting his own business podcast and teaching about it, but also in helping others to start their own shows.

Now, as I have stated in this podcast show before, I have known Ben since 2014, when I shared a table in the showroom floor of the first Podcast Movement conference. And I have seen his blog and have listened to a lot of his episodes. He has delivered some free resources, whitepapers, pdf documents and advice — as he does subscribe to the freemium method of business podcasting.

Ben Krueger

Ben delivers a written blog post for these ideas, instead of an audio episode. And for the newbies or the aspiring podcaster, these ideas make a lot of sense, although they may seem very basic.

But once you examine them, and once you see the referrals that Ben gives to the reader about the people who appear to be the best business podcasters, you may want to put together a plan to create a business podcast for your own show.

So we suggest that you read this post and digest the recommendations and the tasks and workflow that Ben has delivered. We think that you will agree that this could be good food for thought.

We hope that these ideas prove to be ammunition for you to create your own business podcast and make your show a success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcast.com and michaelandmike.com. All rights reserved.

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podcast

531- Podcasting growth — over 2 million podcast shows

In this episode of The Podcast Reporter, we discuss the news that podcasting had reached a milestone months earlier — which is more than 2 million shows in April, 2021. This is important for each podcaster — but this can be a double-edged sword. In addition to going more mainstream, this can be a dilemma for a podcaster, because now it becomes very difficult to be known in the podosphere, as well as getting more listeners in audio for your show.

This was discussed in an April, 2021 email from Ben Krueger of cashflowpodcasting.com to his email list, in which he titled the content “This month in podcasting.”

In summary, Ben wrote:

“Hi friends, 
This month the podcast industry reached a new exciting milestone by officially hitting 2 million shows on Apple Podcasts, according to Podcast Industry Insights courtesy of Daniel J. Lewis. This means that after a decade of audience growth, podcasting remains an extremely appealing and ever-growing advertising platform for your business. 

As the industry becomes increasingly more mainstream, this platform gives you an opportunity to connect with your audience on a more personal level, therefore allowing for more trust and commitment to your company, product, or brand. While your followers may otherwise feel overwhelmed with visual inputs or marketing tactics, this will give you the upper hand.

So how can you continue to show up for your audience in a way that provides them with enough valuable content that they want to keep coming back for more and share with their loved ones? Here are a few of our tips:

  • Engage with your audience. Be responsive. Let your listeners know you’re there for them. Try to make it as easy as possible for them to provide feedback, ask questions, or make topic recommendations.

  • Write top-notch show notes. For some of you, this might be a new venture as you start your podcast. Copywriting can be daunting and overwhelming. We suggest including a brief summary of the episode, top takeaways, links and resources mentioned, guest bios, and of course ending with a call-to-action. If this seems a little too stressful for you to attempt on your own, we also provide this as a service to our clients. You can learn more here.

  • Provide good quality audio. Try to minimize background noise and avoid raising or lowering your voice too much as you speak. Recording in a padded or smaller room often helps. We also recommend using a pop filter to remove plosives and making sure the level on your microphone is not too “hot.” Again, if you have questions, please let us know. We are happy to help! …

Some of you may be aware that Libsyn recently launched the 5th version of their publishing interface to their Beta community. It appears they officially launched it as a public beta on March 30th. You can take a sneak peak at what the new layout will look like HERE. This is what they stated in their recent email:

“ ‘This means that at this time new customers will initially be directed to the new interface at five.libsyn.com after account creation. All customers will be able to switch back and forth between the current interface and Libsyn 5 via available dashboard links. Remember Libsyn 5 is still in Beta, so there are features that may be in your current workflow that are not in Libsyn 5. They are coming and so many other good things. The new updated interface is available to libsyn.com customers and is not available for LibsynPRO customers at this time.’ ”

Ben Krueger

And, of course, Ben will update the status of Libsyn5 to his email list subscribers — and we will forward the news to you via this podcast show.

As we have stated several times in this podcast series, we respect Ben and his contributions to the podosphere, in not only educating aspiring podcasters or those who wish to make their shows better, but also for delivering many times free contributions in the form of pdf files and other content that are genuinely gold nuggets that aid recently published podcasters to improve their show.

But for the podcaster, the other side of the good news for the podosphere is that now, aspiring and current podcasters must create realistic strategies that will attract even more listeners and have them subscribe (or “follow” as the new term emerges from Apple) your own podcast shows, so that you may engage with your audience (as Ben suggests) with good audio and excellent show notes.

So we hope that you can put together some strategies that will help you to improve your show and generate the kind of listener growth that you will prefer and enjoy, and that your show will not only be popular — but with suggestions from podcasters like Ben, you can also then be successful in your strategies and action items to monetize your show in your business.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of theaudacitytopodcast.com and michaelandmike.com. All rights reserved.

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podcast

508- Can Podcasting work for you — from Ben Krueger

In this episode of The Podcast Reporter, we deliver some thoughts and link to a podcast episode from Ben Krueger, a podcaster from the show Cashflowpodcasting.com.

In a post titled “Will podcasting work for you?” Ben delivers his suggestions to incorporate podcasting successfully in your business and have it be a profitable component for success.

He states:

As podcasting is on an uprise, businesses are wondering if it’s the right marketing tool for growth and sales.

If you’ve been pondering whether podcasting will work for you, then you don’t want to miss this episode. I’m diving into defining your desired outcome, niche, market, and how to find your online communities. You’ll learn why a niche resonates well with podcast listeners, whether your target audience is already using tech, and why it’s okay if you don’t have a product/service to offer just yet.

LISTEN TO: Will Podcasting Work For You? >


Now, having known Ben since 2014 (when I shared an exhibitor table with him at the very first Podcast Movement conference, I know that he is a well-known and successful podcaster, mentor and entrepreneur. His episodes of his show have made a lot of sense, and he has given away a lot of gems for business and podcasting for free in his blog posts, his emails and his episodes.

Ben Krueger

In this selection from the link above, Ben covers the topics (more about the entrepreneur point-of-view) of whether or not podcasting can be right for you and your business:

  • “How to define the outcome you desire with your podcast and business.
  • Why a niche resonates well with podcast listeners.
  • Find out if your target audience is already using tech.
  • The perfect business types for Cashflow podcasting.
  • That it’s ok if you don’t have a product/service to offer just yet.”

So, this is a mini-episode (which is part 3 of a 3-part program) that covers these topics in 19 minutes delivers links to other resources that you may be interested in. For example, he describes the “podcast litmus test” with the principle from Dr. Steven Covey (“Begin with the end in mind.” from THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE). 


We hope that this episode can help you as an entrepreneur that can plan to include podcasting as a revenue stream for your business. We hope that you can improve on your niche for creating a podcast and implementing successful strategies which are described in his episode.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

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podcast

538- The case for podcasters producing their own podcasts

In this episode, we comment on a recent article from Ben Krueger and cashflowpodcasting.com that had the title of “Should you produce your own podcast?”

The argument can go in favor of those aspiring podcasters who want to be their own podcast production house. Although the rise of podcast production companies and facilities is on the rise, sometimes the cost of giving away the responsibility of producing the podcast (including, in some cases, the moderation of the content that can lead to censorship or extreme bias by the radical left employees) may be too high for the independent podcaster — especially when the value at stake is much more than financial, as it could be the loss of control and the threat of being subjected to the woke community of employees that seem to be violating their own management just because of their ideologies. Now, for the older podcasters who have had a good track record in podcast production on their own, this may seem to be a road they will avoid — as they have total CONTROL of the content, the audience and the production processes that they have developed successfully over time.

So, in this article, Ben goes into detail of the points he makes in producing your own podcast.

Ben Krueger

We strongly recommend that you consume this article, for it does give you an idea of the current thinking of some of the newer podcasters who feel that they do not want to do all the WORK associated with content management, content production and follow-up content activities (like marketing, promotion, etc.).

The main points that are delivered by Ben are the following:

  • The cost of podcast production;
  • How much money can you make by producing your own podcast?
  • The profitability of podcasting — some key thoughts; and, oh, by the way, you may want to reference a recent book by 16-year podcaster and coach Davd Jackson called Profit from your podcast)
  • Examples of some podcast platforms and making money (in one case, he uses the Anchor example);
  • Can you make a podcast by yourself?
  • Do podcast guests get paid? (Ben advises against this at the outset of starting your own podcast — and he tells why)

And also, in this article, Ben delivers a link to his own program where he encourages people to become podcasters at Start a Podcast. He certainly can promote his program and benefit from the aspiring podcaster who wishes to be his own podcaster.

And there is nothing wrong with that. I have known Ben since 2014 and have followed his blog at cashflowpodcasting.com and have seen him deliver many gems in podcasting in the form of free pdf documents to podcasters.

As Ben summarizes in his post, he focuses on the key element of starting your own podcast, owning it, continuing it and developing it into a successful show:  “Nothing is stopping you from making a podcast by yourself and publishing it across all the various streaming platforms. The question is, do you have the time?”

However, Ben assumes that you probably will be desiring to deal with the content and focus on audience and promotion elements of your show than the day-to-day tasks needed for production (both pre-production and post-production from the audio recording). So he states that “With more production services on the market than ever before, there has never been a better time to start looking for a podcast production partner. From offering basic editing services to a comprehensive end-to-end solution, you can find a partner that will meet your requirements.”

So we hope that if you are an aspiring podcaster, you create for yourself a cost-benefit analysis where you can look at the costs (and most of them not being financial) of creating, recording, editing, posting, publishing, promoting, marketing, controlling, selling and monetizing your business podcasts by yourself vs the costs and benefits of delegating those tasks (or most of them) to a third party podcast production house.

Then you can successfully move into the area of either being a true independent professional podcaster or farm it out to a third party (with whom you may later disagree with their practices, their ideologies, or potential bias that may cause you irreparable damage to your podcast and your brand and your business).

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger. All rights reserved.

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podcast

479- Podcasting business school — interview with Ben Krueger

In this episode of Podcast Reporter, we discuss a recent interview that took place at the Podcasting Business School and Ben Krueger (of cashflowpodcasting.com). It was episode 122.

In the podosphere, I myself have known Ben since 2014, when we both shared an exhibitor table at the very first Podcast Movement conference in Dallas. And I have followed him, since he has delivered value to listeners by his advice (most of it for free from his blog) on how to improve your podcasting and get benefit as a profitable podcast.

As you may know, Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. This article spells out the value that Ben brings to new and aspiring podcasters:  “He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else.”

Ben Krueger

So this episode 122 of Podcasting Business School as Ben discusses these sub-topics:

  • How he got started in podcasting.
  • Why he things more brick and mortar businesses need to have podcasts to grow their brand.
  • His top tips for podcasting growth.
  • His top recommendations for podcasters that are just getting started.

For this podcaster, I found the concept that Ben delivered that podcasters can be of several categories — and one of them is “riffers.”

Also, Ben describes his beginning journey into the podosphere, including his education into podcasting, and his experience in creating a brand and producing a podcast that will support a business brand — especially with an “internship” in podcasting.

What was very interesting in this interview was Ben’s advice on new or aspiring podcasters “applying blinders.” As you will hear in that interview in episode 122 of Podcasting Business School, this is a description of a trap that the neophytes can fall in when they want success to occur faster than is occurring

Another point that is key to understanding formula for monetization is to find out (from research and survey info) what your audience is willing to pay for. Because very few podcasters don’t — they are so involved (and enamored) with their show, that they do not look beyond their passion. They equate success with their own emotions in finding real value for their listeners.

We hope that you can find come good gems for your podcast show from this 51-minute interview with Ben Krueger.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Podcasting Business School. All rights reserved.

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podcast

474- Argument about “just start” a Podcast — just DO NOT do it

In this episode of The Podcast Reporter, we present the argument from Ben Krueger that the common advice given to “just start” may be the wrong advice for having a successful podcast show. After we see why he says what he does, we bring in my own personal opinion from my own history when I “just got started” into podcasting. And we end up with a thought leader in the Podosphere, Paul Colligan of The Podcast Report show who is a mentor himself and helps aspiring podcasters to be prepared to monetize their shows and business podcasts.


First, let us see what Ben Krueger had stated in his email:

“Just get started!”

That’s the advice I hear all the time given to budding podcasters.


Yes, it’s true that taking action is better than getting stuck in the planning process. But I still think it gets more credit than it deserves.

Why?

First, “just get started” puts you at a huge disadvantage.

These days, everyone can launch their own show. Sometimes with a budget as low as $200.

So if you start a podcast without a clear attack plan…

And you’re just doing it for the sake of “getting your feet wet”…

You end up producing a messy, low-quality show that won’t stand out in the crowded podcasting world.

Second, every episode is important.

“Just get started” may get you published quickly…but it won’t get you recommended.

If your podcast doesn’t leave a good impression, it’ll probably end up in a prospect’s “do not listen” list.

Now, I’m not saying this to discourage you from producing your show.

But the reality is, podcasting isn’t for everyone!

And by doing the upfront work of planning, you’ll save time and potential heartaches in the future.

That’s why I want to invite you to a free consultation call, so we can see if podcasting is the right strategy for your business.”

As you will hear in this brief episode, I myself had “just started” my own podcast show in 2006, but I had the help of tools and courses that were available to me:

  • The School of Podcasting was a program from Dave Jackson that helped me to learn how to prepare a good show and episodes;
  • I took the course from Jason Van Orden about Learn How to Podcast (no longer available) online and understood the rudimentary steps of producing a podcast episode — especially since there were almost no tools available at the time in the podosphere;
  • I leaned from the books available — from Podcasting for Dummies to the book by Todd Cochrane and another from Mr. Geohegen and others.

But thought leaders like Paul Colligan of The Podcast Report now mentors others and consults with them to prepare a podcast that will have business success for monetization.

And I think that the 2 groups of podcasters — one that podcasts as a hobby or for passion, and the other that podcasts for business with monetization in mind — are what podcasters have to determine when they are sprayed with the words “just get started” by many of the podcasting instructors today.

For you, as a podcaster, which is the path you will follow? And which is the mentorship program that you will pursue and follow if you are serious about becoming a professional podcaster who will successfully monetize the podcast within your business?

And this email letter gives food for thought to the aspiring podcaster for a decision that should be made today.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger. All rights reserved.

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470- Framework for podcasting from Ben Krueger

In this episode of The Podcast Reporter, we discuss a recent framework for podcasting which Ben Krueger of cashflowpodcasting.com described in his post and email called “5-Step Framework for Podcasting Success.”

Ben’s framework for podcast success involves the following five simple steps that can be summarized by a single word or two each:

  1. Envision – Outline the podcast concept using 8 Podcast Principles
  2. Decide – Choose style, frequency, title, branding, and call to action
  3. Record – Get your equipment set up and create your episodes
  4. Setup & Launch – Build your foundation and put it out there
  5. Systemize & Grow – Streamline ongoing tasks and growth

Now, although this may seem trite and oversimplified, these steps involve multiple tasks and multiple skills that are required to produce a good, solid foundation for the planning, preparation, production, editing and publishing of your show — and then monitoring and adjusting your show for growth.

However, I find these simple steps to be a good overview of the flowchart that you, as an aspiring podcaster, may want to adopt in creating your show and episodes, and then growing your show. However, please be advised that this post with free suggestions and advice is the prelude for Ben asking you to set up a time and conference where he can be your podcast advisor and get you going on your way to successful growth (of course, for a fee).


Now, I have known Ben since 2014, when I met him at the initial Podcast Movement conference in Dallas, Texas, where we were next to each other in the exhibit hall most of the time — and where I first interviewed him. Since that time, I have seen him deliver what we refer to as an “ethical bribe” — that is, a free deliverable (usually advice, or a pdf document, or some tangible recording of a podcast audio file or a video file, or a blog post, etc.) so that you can know that he is a subject matter expert that has been a solution provider. And in this way, he can become a trusted advisor for you (leading him to reach for the platform of a thought leader in podcasting and profitable media content creation).

I sincerely recommend that you subscribe to his emails, his newsletters and see what he suggests — for there are many gems in what he says from his experience and his knowledge that he has had in the past 8 years in the podosphere. And we hope that you will find value in his offers, offerings, deliverables — and yes, in his ethical bribes that will always encourage you to partner with him as your advisor to make your podcast shows better and more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and cashflowpodcasting.com from Ben Krueger. All rights reserved.

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podcast

462- Principles for world-class level promotion of Podcasts

In this episode of The Podcast Reporter, we discuss a recent post by Ben Krueger of cashflowpodcasting.com titled “8 Podcasting principles to make your show world class” by Marc Guberti.

In this post, the theme of being “world class” is proposed. Now, as arrogant and nebulous as this sounds, a world-class podcast is very subjective at this time, because who is determining what a world-class podcast should be and how is this class defined?

In fact, this post has no visible details, but merely a series of links to the sections of the content, among which are the following:

Here are the key links from the episode:

Cashflow Podcasting

The Podcast Principles

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

 

Marc’s books

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author


Now, for this podcaster, I was totally annoyed by the series of pop-ups by Marc with the questions of “Do you want to grow….?” and such questions that left a very bitter taste in my mouth. I felt that such a very RUDE and ANNOYING pop-up storm would likely ruin my thoughts about his content — and it did from the start.
I tried to look at the “Podcast Principles” section, and I found that I could not “connect” with the web pages that should have delivered content. Instead, I saw that this was a key “sales job” that kept hitting the reader over the head time and time again. And after this, it was a struggle for me to finish the reading of this post.

So I had to go to the next sections of the post, which were:

  • Coming up with the right idea;
  • Podcast launch checklist; and
  • Launching your podcast.

And the image of Marc with his “Breakthrough success” baseball-type cap is featured at the end, as the article and post becomes nothing more than a glorified sales-page throughout for his five-day launch mini-course.

The final section of info dealing with the topic “From $0 to $100K with your content” as depicted in his “content marketing plaza” page is nothing more than a long squeeze-page with the 8 principles:

  • Content creation hacks
  • Content marketing hacks
  • Social media marketing hacks
  • Product creation hacks
  • Funnel hacks
  • Relationship creating hacks
  • Conversion hacks, and
  • Outsourcing hacks

Now, for this podcaster, I only saw the titles of min-courses in the squeeze page that I just described. And, of course, you cannot see the quality of the content from his post, because each of these “hacks” requires the reader to purchase the mini-courses from the squeeze page. And with the $197.00 USD price tag for this “training,” this was the biggest turn-off for someone who wanted to see the VALUE of what was being promoted and how it could help me (the podcaster) , rather than just be given a sign-up-sales-page from the very first reading. Unfortunately, the reasons and the sentence or two descriptors were cliches that did not fulfill my expectations.

And so I closed the links and chose to place this into the category of “sales” pages without showing the value of the product. To me, having been involved with sales for over 33 years, this was something I would not ever recommend to another podcaster, let alone investigate any more on my own.

However, if you wish to investigate this more on your own to see if you can find any value in this promotion, then I do wish you well. In fact, the only reason that I looked at this “ad” was because of the name of Ben Krueger. But I venture to say that, for myself, I can never reclaim the five minutes of investigation time from looking into these links.

In any matter, I would like to thank you for your attention.

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