In this episode of The Podcast Reporter, we discuss the topic of podcasting production partners — and how to find one, with some tips that are delivered by Ben Krueger in his recent podcast blog and series of cashflowpodcasting.com.
To find a podcast production partner, there are several key tips from Ben in his post, which can give you, the podcaster, an idea of what to look for and some key elements besides the relationship you may have with some other candidates (be it personal or business) and looking forward to the ultimate results for your business podcast.
The key ideas in this post are the following:
- Make sure all parties are working toward a clear objective that can be articulated by yourself;
- The challenges in both in-person collaboration and separation of duties vs. the remote work assignments and coordination;
- Of course, Ben emphasizes the need for streamlined processes in order to be successful (and, of course, he spares no content in reminding you that his firm will have them and support you with them in finding a partner);
- Do your candidates have the expertise and knowledge to develop content for your target market?
- Also consider the quality of the marketing materials used to promote the audio content;
- Inspect the track record of a candidate who has proven that he will have a sharp eye on details;
- Research how much a podcast production partner should be compensated, as well as the cost of production of a podcast;
- Determine if a solo podcast show in episodes is the format for you to follow, or if more need to be involved in the production;
- Determine the source of production equipment (or you may have to accept that you will purchase these yourself);
- What will be the repurposing strategy for your content — perhaps into other forms of media?
- What kind of guest “pipeline” will be needed to have a continuous influx of guests for your show, if you will have guests?
- What kind of scripting strategy will you have to create content around your show and be relevant to your audience?
These are the key items that Ben discusses in his post. And for many aspiring podcasters, these may make a great deal of the topics that need to be asked before launching a show with just a faint idea of who should be the podcast production team.
Now, Ben Krueger is someone that I have known since we first met at the initial Podcast Movement conference in Dallas in 2014. Ben is the founder of Cashflow Podcasting and he specializes in helping thought leaders entrepreneurs amplify their impact through podcasting. He’s a world traveler, outdoor sports junkie and future enthusiast! He also has shared with us (within this podcast series and others) not only ideas on podcasting, but some key gems for free in the form of pdf files and topics that can be key as help to future podcasters and current podcasters. We thank Ben for his contributions to the podosphere.
Thank you for your attention.
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