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539- How podfaded show episodes can help your podcasts

In this episode of The Podcast Reporter, we discuss the theme posted by Evo Terra recently in his podcast show, Podcast Pontifications. It dealt with the suggestions of podfaded shows — and the benefits you can derive by re-posting content to see what automatic activity occurs when you monitor the results.

In addition to this, he also mentioned that you can revitalize your podcast or give the podfaded show new life to continue — or even to give you, the podcaster, the new energy and excitement and passion to start a new show and continue in the podosphere with the same or more enthusiasm you had when you first entered podcasting. As Evo states in his written transcript posted in his email newsletter about the episode:  “maybe you could use that podfaded show as a power source to drive traffic to another podcast….”


So I immediately thought about some of my podfaded shows. And, yes, I have re-posted some episodes from my previously podfaded shows in my current podcast shows. And although they may have needed a bit of editing to “touch up” the content and make it more relevant for the present, they did provide a great platform for generating great content.

One such example concerns another podcast show that I have called 2030Podcast.com. Yes, this is a show that I tried to start in 2014 and 2015, right after my initial interview with the “Podfather” himself,  Adam Curry of the No Agenda Show, in which we discussed how I was launching this new show to deal with the prognostications for the year 2030. Unfortunately, the show was delayed and was not published until later — until 2018. At that time, I continued the show, and later I added a co-host (Matt Cox, podcaster of Brunch with the Brits) to include in the ideas and discussion of the content for 2030 ideas. And so far, the show has been great to meet our own criteria for what we consider “success.”

And so I used that interview as the initial episode for the 2030 Podcast show, even though it was several years old:

 


Thus, I do consider myself to be a case-in-point of how podfaded episodes can be used to give new life and breathe a new set of passion to strengthen your podcast shows.

But I have also other examples of including podfaded episodes from podfaded shows to build and revitalize other podcast shows. For example, I had a podfaded show several years ago called The Struggling Entrepreneur. Well, I used some episodes from this podfaded show when I created another show called The Struggling Biz. And this has helped tremendously in gaining popularity and growing my audience to this day.

So we hope that you, too, as a podcaster, can find ways to use podfaded content to help boost your enthusiasm, passion and success in your podcasting. We wish you the best of luck, for whatever purpose you have, and we hope that your results exceed your expectations.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and  michaelandmike.com . All rights reserved.

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507- What you may want to know about Podcast-ads

In this episode of The Podcast Reporter, we discuss an earlier post from buzzsprout.com that gave an overview of podcast ads in many ways. We think that this would be good education for new and aspiring podcasters. The article is located at https://www.buzzsprout.com/blog/podcast-ads.

This article does not go into technical detail (as maybe some of the more professional podcasters may want — i.e., those who have been podcasting for over 15 years). Instead, it goes into topics that consist of content in the form of an OVERVIEW nature, which can be consumed in about 15 minutes or so.


Now, the topics that are covered are broken up into major sections, and then broken up again into smaller topics with a paragraph or two for discussion.

As you will hear in this audio episode, we deliver the list of the topics with some opinion and experiences about podcast ads and their education for the new or aspiring podcaster.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and buzzsprout.com and michaelandmike.com. All rights reserved.

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506- Censorship in Podcasting — dangers to podcasters

In this episode of The Podcast Reporter, we observe that there is an oncoming movement from various groups that want to put censorship into Podcasting. One such group is AP (Associated Press). And there have been others that have echoed the mandate to put censorship into podcasts — very much like the censorship and lack of free speech and shutting down voices and messages and passionate themes of the social media by the billionaire oligarchs from Silicon Valley.

Even though Adam Curry of the podcast No Agenda has told us in his show that it is difficult and almost impossible to censor a protocol, as opposed to censoring a userid or posts from a social media platform or sites like google, YouTube, facebook, twitter, etc., the movement is still trying to influence the advertisers and others in charge of tools and companies that provide services to podcasters.


For this podcaster, podcasting was a method to convey your message and get your content published to the world without any censorship or interference from other resources like the FCC and other censoring organizations. That is what I really liked.

And, if you did not like the content, then you don’t have to listen, consume or subscribe to any podcast show. It was always the choice of the listener to discover, to obtain (either by downloading an episode or by streaming the audio) and to be influenced by the content of the chosen episode. The content was never forced upon a listener.

However, the ability of the podcasting environment to allow me, as a listener, to choose what I want to consume still is paramount in my mind. And I refuse to accept any censorship that gives anyone else the right to block my content or tell me what I can or cannot say or record or publish. Well, this does not include the determination either by the author of the episode and show to label the content as “explicit” or “safe” (or any other label) — which has been done since the beginning of the podosphere.

So, I hope and anticipate that podcasting in 2021 will NOT be subject to the post-election PURGE of persecution, censorship and prevention of publishing your content (i.e., free speech in podcasting). It is this hope that will allow me, as a podcaster, to continue to publish my content. As most podcasters publish their episodes with passion for their content, I also look forward to receiving content from others with whom I share a passion for the subject matter — whether it be podcast shows about podcasting, or podcast shows about tech, or podcast shows about entrpreneurs or any other topic.

Thus, I openly agree with Adam Curry that you cannot ban or censor a protocol. And I hope that podcasting can be the final frontier of free speech for content, and one that will allow us as podcasters to promote and publish content of which we find passion (regardless of the topic).

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Adam Curry . All rights reserved.

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podcast

541- Success in Podcast show guests — Tom Schwab

In this episode of The Podcast Reporter,  we discuss the success of an entrepreneur who did not initially want to be a podcaster — instead, he found success in being a podcast guest. We speak of Tom Schwab, with his small business of InterviewValet.com

As you may recall, we have had Tom in an interview in this podcast series since 2015 and 2017. And we discussed with him then his ideas of finding business success in being a podcast GUEST, not a podcaster — success in being interviewed, not in interviewing others.

As a matter of fact, here is one of the latest episodes that was published earlier in this series, as the subject was industry exhibitor at podcast conferences:


And also, we presented Tom Schwab as the “disruption entrepreneur” for the podosphere:


And we also presented the topic of Tom Schwab’s ideas and promotion of his success in “reversing the model” for podcasting:

 


Well, this episode was inspired by the announcement of a video presentation from PodcastMovement University

I signed up for this interview to get a better idea of the status of Tom in the podosphere, and to see what further words of wisdom I could get in podcasting from him.

The slides from his presentation can be obtained from the from the PM University site for events.

Podcast guesting is the term for what Tom has promoted. During the presentation, Tom had mentioned the presentations that stated that “podcast interviews convert 25 times better than blogs” for those who want to monetize their podcasts and create revenue streams for their business. In fact, Tom also mentioned his own book called “Podcast Guest Profits.”

Tom set his goals for his presentation as the following:

  • Build brand recognition to be the category king of your topic;
  • Educate and entertain your audience;
  • Increase listeners, loyal subscribers, avid fans and profitable customers;
  • Grow your podcast, brand and business;
  • Introduction to a new person or idea (for it can possibly change the world).

Tom emphasized a podcaster’s ability to pick the best podcasts for yourself to be a guest, and thus increase your visibility and factors for more success for your business. These included key success factors (like downloads, social media, email lists, brand affinity and quality factors that can tune your audience for your reach).

And one of the great results for you to grow your business may be to  “increase the lifetime value of a relationship.”


Moreover, Tom did provide time to promote some tools and resources for you to use in becoming more successful in picking the best podcast guests in which you can be a guest — and vice-versa. An example of this is the slide titled “ListenNotes” (along with the audio that describes a good usage of this tool), as well as “Podchaser.”

Tom described some books (including his own) that could help you, as well. These FREE resources are at the site of InterviewValet.com/PMU


At this point, this webinar presentation is very informative as an update for the resources in the podosphere that can possibly help you (especially some for free). I would certainly recommend it for your continuing education. I hope you can learn from this and add to your gems toward your business and podcasting success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.

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podcast

538- The case for podcasters producing their own podcasts

In this episode, we comment on a recent article from Ben Krueger and cashflowpodcasting.com that had the title of “Should you produce your own podcast?”

The argument can go in favor of those aspiring podcasters who want to be their own podcast production house. Although the rise of podcast production companies and facilities is on the rise, sometimes the cost of giving away the responsibility of producing the podcast (including, in some cases, the moderation of the content that can lead to censorship or extreme bias by the radical left employees) may be too high for the independent podcaster — especially when the value at stake is much more than financial, as it could be the loss of control and the threat of being subjected to the woke community of employees that seem to be violating their own management just because of their ideologies. Now, for the older podcasters who have had a good track record in podcast production on their own, this may seem to be a road they will avoid — as they have total CONTROL of the content, the audience and the production processes that they have developed successfully over time.

So, in this article, Ben goes into detail of the points he makes in producing your own podcast.

Ben Krueger

We strongly recommend that you consume this article, for it does give you an idea of the current thinking of some of the newer podcasters who feel that they do not want to do all the WORK associated with content management, content production and follow-up content activities (like marketing, promotion, etc.).

The main points that are delivered by Ben are the following:

  • The cost of podcast production;
  • How much money can you make by producing your own podcast?
  • The profitability of podcasting — some key thoughts; and, oh, by the way, you may want to reference a recent book by 16-year podcaster and coach Davd Jackson called Profit from your podcast)
  • Examples of some podcast platforms and making money (in one case, he uses the Anchor example);
  • Can you make a podcast by yourself?
  • Do podcast guests get paid? (Ben advises against this at the outset of starting your own podcast — and he tells why)

And also, in this article, Ben delivers a link to his own program where he encourages people to become podcasters at Start a Podcast. He certainly can promote his program and benefit from the aspiring podcaster who wishes to be his own podcaster.

And there is nothing wrong with that. I have known Ben since 2014 and have followed his blog at cashflowpodcasting.com and have seen him deliver many gems in podcasting in the form of free pdf documents to podcasters.

As Ben summarizes in his post, he focuses on the key element of starting your own podcast, owning it, continuing it and developing it into a successful show:  “Nothing is stopping you from making a podcast by yourself and publishing it across all the various streaming platforms. The question is, do you have the time?”

However, Ben assumes that you probably will be desiring to deal with the content and focus on audience and promotion elements of your show than the day-to-day tasks needed for production (both pre-production and post-production from the audio recording). So he states that “With more production services on the market than ever before, there has never been a better time to start looking for a podcast production partner. From offering basic editing services to a comprehensive end-to-end solution, you can find a partner that will meet your requirements.”

So we hope that if you are an aspiring podcaster, you create for yourself a cost-benefit analysis where you can look at the costs (and most of them not being financial) of creating, recording, editing, posting, publishing, promoting, marketing, controlling, selling and monetizing your business podcasts by yourself vs the costs and benefits of delegating those tasks (or most of them) to a third party podcast production house.

Then you can successfully move into the area of either being a true independent professional podcaster or farm it out to a third party (with whom you may later disagree with their practices, their ideologies, or potential bias that may cause you irreparable damage to your podcast and your brand and your business).

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger. All rights reserved.