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podcast

479- Podcasting business school — interview with Ben Krueger

In this episode of Podcast Reporter, we discuss a recent interview that took place at the Podcasting Business School and Ben Krueger (of cashflowpodcasting.com). It was episode 122.

In the podosphere, I myself have known Ben since 2014, when we both shared an exhibitor table at the very first Podcast Movement conference in Dallas. And I have followed him, since he has delivered value to listeners by his advice (most of it for free from his blog) on how to improve your podcasting and get benefit as a profitable podcast.

As you may know, Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. This article spells out the value that Ben brings to new and aspiring podcasters:  “He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else.”

Ben Krueger

So this episode 122 of Podcasting Business School as Ben discusses these sub-topics:

  • How he got started in podcasting.
  • Why he things more brick and mortar businesses need to have podcasts to grow their brand.
  • His top tips for podcasting growth.
  • His top recommendations for podcasters that are just getting started.

For this podcaster, I found the concept that Ben delivered that podcasters can be of several categories — and one of them is “riffers.”

Also, Ben describes his beginning journey into the podosphere, including his education into podcasting, and his experience in creating a brand and producing a podcast that will support a business brand — especially with an “internship” in podcasting.

What was very interesting in this interview was Ben’s advice on new or aspiring podcasters “applying blinders.” As you will hear in that interview in episode 122 of Podcasting Business School, this is a description of a trap that the neophytes can fall in when they want success to occur faster than is occurring

Another point that is key to understanding formula for monetization is to find out (from research and survey info) what your audience is willing to pay for. Because very few podcasters don’t — they are so involved (and enamored) with their show, that they do not look beyond their passion. They equate success with their own emotions in finding real value for their listeners.

We hope that you can find come good gems for your podcast show from this 51-minute interview with Ben Krueger.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Podcasting Business School. All rights reserved.

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podcast

478- Podcasting tips on audience development

In this episode of PodcastReporter.com, we discuss the theme of “audience development” from an earlier post in pacific-content.com called “What is audience development, anyway” by Jonas Woost.  This was from a link in an earlier post at podnews.net.

For new and aspiring podcasters, this topic may be of vital interest, because it tries to address a key success factor in audience reach. As Jonas mentions: “our Audience Development expertise is key to the success of our clients as it ensures we reach the intended listenership with each podcast.”


Now, this article delivers several key ideas for implementation and care. And after a key paragraph of describing the idea of “audience development,” Jonas gives the benefits of success in this area: “In other words, Audience Development is what brings listeners to a podcast, and it’s the job of the content to win these people over. Audience Development is crucial, but it needs to be combined with a solid and well-thought out editorial plan.”

Thus, Jonas then lists the best of these ideas — of which are the following:

  • The purpose of Audience Development;
  • The right audience
  • Podcast marketing
  • Research
  • Product packaging
  • Measurement
  • Distribution
  • The right time to work on Audience Development

For this reporter, the ideas and sub-topics covered in this article have got a good reason for being included in a podcast business plan or podcast marketing plan. Without them, you can easily find yourself diverted to another idea or create another podcast show when you have not even begun to see the “fruit of the podcast tree” come to life yet.

Having the discipline to know about these, plan these out and execute them in an organized manner (within your organizer or planner) can help you reach your goals quickly and measure your success.

However, many new and aspiring podcasters get caught up in the new excitement of publishing their podcast shows and forget that discipline is a key trait that can make your show successful. That is why we suggest that you attempt to spend some time in the planning of your show with these ideas in mind, before you go off and stray into the tempting world of creating yet another podcast show (because you found your first show so satisfying and exciting) — believe me, because I know that from my experience and the “school of hard knocks.” So, perhaps, Jonas’s advice can help you to get a step closer to a good podcast with proven success.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and blog.pacific-content.com and Jonas Woost. All rights reserved.

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Uncategorized

BONUS- 475A-Reverse benefit of podcasting — how your sphere of influence can grow YOU

In this episode of The Podcast Reporter, we deliver some thoughts from an old benefit of starting a podcast. Initially, you were told by such pundits in podcasting like Dave Jackson of the School of Podcasting that podcasts can help you grow your sphere of influence (as well as grow your audience).

Well, after some thought, I have a case study that proves to new and aspiring podcasters, that podcasting can help your sphere of influence to GROW YOU.

Case study is a podcast show that has been around since 2014 — The 2030 Podcast. And, as a short story, this podcast had absolutely NO promotion or marketing or sales calls-to-action. In fact, there was not even a SUBSCRIBE button on the web page of its latest episode, or on the web pages of its prior episodes.

This podcast show grew when its episodes were picked up anonymously by a current podcast show, Grumpy Old Bens, by one of the co-hosts (Sir Ryan Bemrose) and included on a 24-hour online stream (noagendastream.com). It was played as a published episode in which the producing managers found value in what was said and knew that the current audience of noagendastream.com would find it as having great VALUE to the current stream audience.

Now, I myself, as a subscriber to the Grumpy Old Bens show, had heard during various hours of this 24-hour stream my episodes being played and broadcast on the stream. What a wonderful surprise it was to me — and I quickly informed my co-host, Matt Cox of the podcast show called Brunch with the Brits, of that activity. He was surprised and glad of that activity.

But again, there was NO marketing, no promotion, no sales, no bumpers, etc. of any sort to try and increase our audience, and thus to GROW OUR INFLUENCE.

The results: well, since that time, over several months, our download numbers have grown — sometimes to 3,000 downloads per week per episode or more. And all this due to like-minded listeners receiving the stream and hearing our podcast show episodes. And they, then have downloaded the episodes and listened to them.

So, as Dave Jackson said in a recent podcast episode of his School of Podcasting show:  “podcasting can help grow your sphere of influence…”

And now, we have seen that, in our experience, podcasting can help your sphere of influence grow the PODCASTER and the SHOW.

As you will hear in this audio episode, we have included a recent small clip from a show, Grumpy Old Bens, that describes the VALUE of our 2030podcast.com show, in which the co-hosts actually promote the show to their fan base of listeners (that is, to their own sphere of influence).

 

So, as you can see, there is no absolute rule that your podcast must have a plan to drive listeners and increase your audience numbers by growing your sphere of influence. There is always a situation that defies conventional wisdom by having your sphere of influence grow YOU.

We hope that this episode could give you another proven method for you, as an aspiring or new podcaster, to improve the results of your podcast show and episodes. And we wish for you the best in podcasting.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Grumpy Old Bens. All rights reserved.

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podcast

497- A broadcaster and his journey in podcasting — a look back

In this episode of The Podcast Reporter, we deliver a look back at one of the original podcasters who came from the area of radio and internet broadcasting. This is Richard Cleveland, who had his production company called Naked Ape Production (the twitter handle is @naked_ape_prod). We were lucky enough to interview him from his site in Canada and learn what the difference would be in the world of “internet broadcasting” and podcasting.

And so, from almost a decade ago, we look at a moment back when the people in the internet did not understand podcasting. And here is how a veteran of over 20 years was able to launch successfully podcast shows with the intent of monetizing businesses in the podosphere.

This was originally an episode from an earlier podcast show called The Struggling Entrepreneur. And we thank Richard Cleveland for his time and his talent. By the way, later on in the years, Richard was a guest podcaster who contributed to one of the “rounds” of the Podcasters’ Roundtable podcast show, created and hosted by Ray Ortega.


In the early days of podcasting, we were forced to educate inquisitive minds about podcasting — we had to explain what a podcast was, and how subscriptions to shows did not necessarily mean a paid amount to subscribe, etc. And thus, Richard found an eloquent method of education so that people initially understood the concept of podcasting — it was an “internet broadcasting show.” And he has always been a proponent of the question: “are we podcasters or internet broadcasters?”

Now, although some of the links or sites may have changed or faded out from the podosphere, we owe much to early podcasters like Richard Cleveland who paved the way for today’s successful platform of new media in podcasting and getting it close to today’s broadcasting on the internet.

Thus, we hope that you will enjoy this repurposed episode from the archives of the early podcasters. And you can see, then, how much has changed, but how much has also stayed the same.

Thank you for your attention as we deliver some memories of podcasters in their journeys from the past.

Copyright (c) 2020, Matrix Solutions Corporation and Richard Cleveland. All rights reserved.

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podcast

477- How to be a good Podcast guest and be interviewed

In this episode of the Podcast Reporter, we deliver some tips from a couple of great podcasters on the topic of being a great guest and being interviewed.

First, we point you to a recent email from Chris Brogan about how you can be the best guest possible within your podcast experience. In this email distributed to his list of fellow-thinkers, he mentions these key action items:

“How to Be the Best Guest

  • Have a Story;
  • Have a Point of View;
  • Be Ready to Fill In Some Blanks;
  • Entertain and Inform – if someone’s asked you to be a guest, it’s to entertain and inform the people they serve with the information they’re asking from you.
  • If You Have to Sell, Do It Gently – Be clear about what you sell. Just don’t sell it. (Much.)”

I have always been an advocate for good interviews. I myself had a podcast show (one of the first since 2006) that dealt with interviews of entrepreneurs, which was called The Struggling Entrepreneur. This show was well before others who copied this format came into the podosphere, and six years before any other podcaster was “on fire.”

From this interview-based show, I received some good information that is evergreen from Max Flight, after I interviewed him for my show, The Struggling Entrepreneur.

Thus, for a good 30-minute conversation with Max Flight about being interviewed, here is an audio episode in which Max discusses the topic of “being interviewed” in a great manner. This is evergreen content, and it is still very relevant today.


For this podcaster, the art of interviewing is a topic that has been tossed around the podosphere since 2006 in various ways. For those of you who have had jobs before where you were involved in events marketing or some kind of journalism, then your experience will help greatly in adding the professional touch of interviewing, as well as being a guest for someone else’s interview on another podcast.

Although it seem as if today’s environment has every neophyte podcaster giving advice on being an interviewer, but few have actually captured the formulas for being a great guest. Both Chris Brogan and Max Flight have delivered to you the best suggestions from their experience.

We hope that you, yourself, can learn some gems from these two podcasters to improve your skills as a guest when you are being interviewed. Why? Because your audience will be able to see great VALUE in your content when they listen to you as the guest.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

BONUS episode- A successful story and description of networking and podcasting

In this episode of The Podcast Reporter, we discuss the tools, plans and workflow from a successful entrepreneur and podcaster, whose name is Adam Schaeuble.

Where can you find him? Answer: in the podosphere, for it is the podcast show called “Podcasting Business School — with Adam Schaeuble” – episode 139 “Becoming a Networking Ninja.”

This 21-minute episode not only explains how to network and get in touch with your strategic business connections, but he also parts the curtain to show you his own SYSTEM for business experience and business workflow for networking, as well as preparing for a podcast episode for his show. These tasks develop the business and podcast show growth. These activities include:

  • networking — meeting and communicating either in person or online;
  • interview swaps in podcasting;
  • networking contacts — capturing data on in-person or online meeting, with contents, results and follow-up;
  • which tools are used in recording, updating and pursuing contents for the business (especially podcasting);
  • the workflow in creating and updating an efficient system to add more value to contacts and vice-versa for business;
  • the important tasks of follow-up in using this system for recording our experience for contacts;
  • Selected Zoom chats, office hours weekly meetings, interviews, podcast audits, and training with customers;
  • “Ground-and-pound” meetings with selected contacts;
  • and other items.

What is interesting is that Adam uses his own experience as cases-in-point to give you an example of how his business (which is podcasting and podcast training). He also details how he creates a file for each contact, including the value from one-to-another and the history of communications with the contact, as well as other related ideas of interest for the remote contact. He also explains which tools he uses and how he uses the tool and records the tasks — e.g., calendar, results of contact communication, consultations, commitments, etc.

For aspiring podcasters or new podcasters, what I would recommend is consuming episode # 139 and compare your own processes and workflow for business (and podcasting, as well) to see if his ideas and his experience can help you out in making your own business more efficient, more effective and more productive to make your entrepreneurship and podcasts more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Podcasting Business School with Adam Schaeuble . All rights reserved.

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podcast

BONUS- Where conventional wisdom may NOT apply for success

In this episode of The Podcast Reporter, we wanted to start off the new year with a topic that can give you a strong reinforcement of your individual will and determination — that is, if you really believe in yourself and have the spirit in your gut. Thus, we deliver a REPURPOSED episode from another podcast show that is very relevant in the world of podcasting. The theme for this episode is a true case study of my own story that describes the environment when conventional wisdom and customs and consultation and recommendations may NOT apply.

This is a look back at how the term PODCASTER can be used in a situation to describe yourself and your value to customers instead of terms that are so overused and general that they may get lost in over a million podcast shows.

What determines your value and what describes you best may actually be your skills and your tech — especially if you deliver to your prospects something called a value proposition or a PROOF OF CONCEPT. Now, this will prove that you have the ability to meet their needs and requirements with great quality. So are you a “solution provider” like so many other thousands of podcasters? Or are you a podcaster whose skills and PROOF OF CONCEPTS can stand up to the best of them?


And in my situation for this case study, it proved to be the competitive differential advantage that landed me contracts and referrals — instead of using the same, trite, overused descriptions of being a “solution provider” for every problem in the book.

As you will hear in this audio episode, I had to take sharp criticism (and sometimes this can turn into verbal abuse and ridicule) from just about everyone in the podosphere at the time. And that may be the price you have to pay in order to succeed with your own instincts on what should work for you.

However, we wanted to let you know that sometimes the conventional wisdom of the day may NOT be the best road to success. That is why podcasting is still a great environment in which to pursue success, because there are always some other ways to pursue it.

Note: This episode appeared before as episode #60 in a podcast show called The Struggling Biz.

Thank you for your attention.

Copyright (c) 2021, Matrix Solution Corporation and Lon Naylor of screencapturevideo.com . All rights reserved.