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podcast

481- Four years to Profitable Podcasting — a case study

In this episode of The Podcast Reporter, we refer you to a recent podcast episode in the Podcasting Business School show, namely episode 113 that is about five necessary steps that a podcaster must take toward monetization success (as well as the pillars, etc.).

The host of this episode, Adam Schaeuble, tells the story of how he was able to become a profitable podcaster after four years. There are a lot of best practices, as well as land mines that he found along the way. And he recounts them to you, the podcaster and listener, in his episode #113 of his show.

As you will hear in his audio episode, Adam addresses the desire for monetization by a podcaster who sold his current business and went in full-time as a professional podcaster with a desire to do the correct steps toward monetizing his shows. He stresses the long-term creation of a show that will provide VALUE to audiences, as well as giving you the monetization categories. These are very important in the planning stage of going full-time into podcasting with the idea of creating your shows as a business — after all, you will become an entrepreneur.

But what is important is the series of roadblocks that needed to be overcome during the 4 years of his podcasting experience that we use as a case study for this episode.

Adam gives the good, the bad and ugly of creating a good podcast to deliver VALUE that results in monetization for full-time podcasters. And we hope that this can answer some questions for the new and aspiring podcasters — such as, “how long until I can get money from my episodes and show?” and “how long until I can quit my day-job and go full-time into podcasting with a profitable podcast?”

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Adam Schae . All rights reserved.

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podcast

480- The real value of Podcast downloads and reviews and subscriptions

In this episode of the Podcast Reporter show, we discuss a recent interview with Rob Walch, VP of Podcaster relations for libsyn. This was done by the audio podcast show called Podcasting Business School.

The main theme throughout this 48-minute audio interview by Adam Schaeuble was the REAL value to a podcaster of downloads, reviews and subscriptions of a podcast show and its episodes.

Now, I have known Rob Walch since 2006 when I met him at the very first Podcast and Portable Media Expo in Ontario, California and had a great conversation with him. I have read his book, and I have also interviewed him on this podcast show in the past, especially at conferences where he was representing libsyn.com. And because I respect so much his talent and his leadership and his contributions to the podosphere, I treat him like the “EF Hutton” in podcasting — that is, when he talks, everyone stops to listen. He has also had an early podcast show in 2004 and following called Podcast411.com. This was the audio podcaster’s version of “Inside the Podcaster’s studio” that mimicked the similar version of the television show for actors and directors.


As you will hear in that audio episode from the Podcasting Business School show, Adam inquires mainly about dowloads and their value to the aspiring and new podcaster mainly. However, Rob takes it a notch higher and explains the REAL VALUE to the podcaster of:

  • podcast episode downloads
  • podcast episode and show reviews, and
  • podcast show subscriptions.

For myself, I had never really got caught up in the mental fantasy of having zillions of downloads, as I chose NOT to advertise on any of my 18 podcast shows that I have had in the past 15 years. Instead, I chose to follow the path of monetization and discover value in feedback from other podcasters and listeners. And I chose to be involved in the value of live events and podcasting conferences.

I would very much suggest that you listen to the interview with Rob to see where you would land on the spectrum of reality in podcasting — whether you are drinking your own Kool-Aid in podcasting by believing some of the myths that Rob points out, or whether you are really chasing the value-based targets that can help to grow your podcast audience and lead you to make a success of your podcast show.

The answers have been delivered by Rob Walch and other very early podcasters in the podosphere for the past 15 years, but many of the new and aspiring podcasters still want to defy logic and reality and follow their passion as they try to convert their dreams into what seems the road to success.

We hope that you, as a podcaster, can get value from what Rob explains — for he has the credentials, the logic, the experience and the reality of what it does take to grow your show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

BONUS episode- A successful story and description of networking and podcasting

In this episode of The Podcast Reporter, we discuss the tools, plans and workflow from a successful entrepreneur and podcaster, whose name is Adam Schaeuble.

Where can you find him? Answer: in the podosphere, for it is the podcast show called “Podcasting Business School — with Adam Schaeuble” – episode 139 “Becoming a Networking Ninja.”

This 21-minute episode not only explains how to network and get in touch with your strategic business connections, but he also parts the curtain to show you his own SYSTEM for business experience and business workflow for networking, as well as preparing for a podcast episode for his show. These tasks develop the business and podcast show growth. These activities include:

  • networking — meeting and communicating either in person or online;
  • interview swaps in podcasting;
  • networking contacts — capturing data on in-person or online meeting, with contents, results and follow-up;
  • which tools are used in recording, updating and pursuing contents for the business (especially podcasting);
  • the workflow in creating and updating an efficient system to add more value to contacts and vice-versa for business;
  • the important tasks of follow-up in using this system for recording our experience for contacts;
  • Selected Zoom chats, office hours weekly meetings, interviews, podcast audits, and training with customers;
  • “Ground-and-pound” meetings with selected contacts;
  • and other items.

What is interesting is that Adam uses his own experience as cases-in-point to give you an example of how his business (which is podcasting and podcast training). He also details how he creates a file for each contact, including the value from one-to-another and the history of communications with the contact, as well as other related ideas of interest for the remote contact. He also explains which tools he uses and how he uses the tool and records the tasks — e.g., calendar, results of contact communication, consultations, commitments, etc.

For aspiring podcasters or new podcasters, what I would recommend is consuming episode # 139 and compare your own processes and workflow for business (and podcasting, as well) to see if his ideas and his experience can help you out in making your own business more efficient, more effective and more productive to make your entrepreneurship and podcasts more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Podcasting Business School with Adam Schaeuble . All rights reserved.