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615- BONUS- Update Interview with Dave Jackson at PM 2022 Evolutions

In this episode of The Podcast Reporter, we deliver an interview with Dave Jackson of The School of Podcasting show while he was winding down his participation at the Podcast Movement Evolutions 2022 conference in Los Angeles.

As you will hear in this 40-minute episode, Dave delivers a report as a “boots-on-the-ground” demonstrator and exhibitor at the Podcast Movement Evolutions 2022 conference, including:

  • his thoughts on the nature of the show and audiences;
  • his perspectives of new announcements and innovations;
  • his vision of the future of the Podcast Movement conferences; and
  • a bit about his own future and participation in the podosphere as an author, a podcaster, a tech support personnel at Libsyn and a podcast consultant.

We hope that you enjoy the interview. We think that you can get a lot out of this, especially if you could not attend the conference — either in person or as a virtual attendee.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and Dave Jackson of schoolofpodcasting.com and michaelandmike.com. All rights reserved.

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575- Podcasting boldness and bravery

In this episode of The Podcast Reporter, we discuss  the theme of the mindset of the arrogance  vs the leadership quality of contemplation and possible change or pivoting. This deals with the brash boldness  that leads to a type of cowardice by not wanting to communicate vs. the bravery of the critical thinking that knows how to communicate and LISTEN — and how this can make the difference sometimes between success and failure for our own podcast shows.

We get this theme from the episode of the podcast show called The Accidental Creative by Todd Henry, where the topic is called “Bold vs. Brave Work, and 3 Elements of Brilliance.”


In Todd’s recent episode from The Accidental Creative, we get examples of brash boldness — i.e., the stubborn and tyrannical type of leader that decides which direction to take (and it may be against conventional wisdom or even contrary to any suggestions that formal or informal advisers may give that individual). A clear example of this can be as exaggerated as Adolf Hitler in WWII, when he refused to even listen to his advisers and generals (especially toward the end of the war), mainly because he felt he was history’s greatest military strategist with his past conquests. And in today’s modern environments, it could be the age-old leader that literally flies by the seat of his pants (i.e., his “gut feel” that made him successful, in spite of his own wrong decisions and actions). This type of individual would not listen to anyone — in fact, that individual would be most comfortable in dictating orders and activities, regardless of the possible outcomes or even against advice that was given with data and logic to back it up.

However, today, the element of bravery would command the element of communication and listening to advisers, studying the past and logic in making decisions and steering directions for your business.

As Todd elaborates in his podcast episode:

“This week’s podcast episode is about the distinction between boldness and bravery.

  • Bold leaders speak in declaratives, while brave leaders are willing to wade through the discomfort of seeing nuance.
  • Bold leaders identify scapegoats as the source of their problems, while brave leaders take accountability for their own thoughts and actions.
  • Bold leaders scream against events happening in their circle of concern, while brave leaders focus on what’s in their own circle of influence.
  • Bold leaders listen to what they want to hear, brave leaders listen to what they need to hear and are willing to change their mind when confronted with new information.

In the face of uncertainty and chaos, it’s tempting to act with boldness, but now more than ever our world needs bravery.”


As a podcaster, you may want to continue with the old ways of putting together your podcast episode and moving your show in the same direction that you have been doing so for the past 16 years (for those of us who started podcasting in 2005-2006). Since your processes and your practices have worked well until today, this may seem like the “safe” way to proceed. And you may consider doing the same without thinking about changing or modifying your show, because things have been fine so far. In this case, perhaps you may be acting like a  podcaster with boldness. Others may even use the term “conventional wisdom” when describing you.

However, a brave podcaster may want to learn about new tools, new processes, new procedures and even experiment and test new ideas to see if he can improve his podcast show. He may seek the feedback for some newer ideas on workflow or methods from some pundits or some colleagues that may help to make his podcasting better (which is the mantra delivered by age-old podcaster and disrupter, Evo Terra of podcastpontifications.com).

So, we recommend that you should try to pause before implementing some processes and procedures and determine if you may be acting like a bold or brave podcaster — and then perform the cost-benefit analysis for trying to extrapolate the possible results for your show, to see if they will bring your podcast show success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.

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podcast

614- BONUS- Preparing for PM Evolutions 2022 conference

In this episode of The Podcast Reporter show, we deliver our plans to check out Podcast Movement Evolutions 2022 conference in Los Angeles, California, in late March, 2022.

Now, I have been an advocate and supporter or the conference since its inception in 2014 by Hall-of-Fame podcaster, Gary Leland. In addition to contributing to the crowdfunding program, I was also a speaker at this Dallas event.

In addition, the last podcast conference in which I did present was in Las Vegas in 2015 at the New Media Expo. My session was about podcasting for service groups and non-profit organizations.


But for this event, I will be taking a page out of the book of Dave Jackson of The School of Podcasting. What he did in 2013 at the New Media Expo was NOT purchase a ticket to be an attendee or presenter; rather, he stood outside the exhibit hall and other areas where you needed a badge to enter. In those days, there were more events that were open to everyone — such as keynotes, speed-interviews, etc., where anyone could attend. So Dave told me in an interview during that show in Las Vegas that he got more out of being a non-presenter or a non-attendee in person. He said that having all this free time enabled him to meet people in the hall and outside the exhibit hall and renew older relationships or generate new relationships, as well as do interviews and get the “buzz” from the attendees that did want to meet him in person.

So I will do the same at this conference, to the extent that it is limited. I do plan to meet with Dave Jackson, as I had scheduled to be with him ahead of time — and we can do an interview in the lobby or the restaurant or coffee shop of the hotel. I hope to schedule the same with pundits such as Paul Colligan, Todd Cochrane, Rob Greenlee, Rob Walch, Gordon Firemark and others. We shall see.

But of all the interviews that I perform, we hope to deliver to you interesting trends and directions of podcasting, as well as new innovations that will be interesting for you, my audience.

Thus, stay tuned for upcoming bonus episodes that will deliver to you the information from the Podcast Movement Evolutions 2022 conference.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and PodcastMovement.com and michaelandmike.com. All rights reserved.

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podcast

613- Key entrepreneur Thomas Umstaddt — a repurposed interview

In this episode of The Podcast Reporter, we deliver a REPURPOSED episode in which we spoke to Thomas Umstaddt in Austin some years ago. This evergreen content (for getting new devices for podcasting) was the episode that showed the strategy for Thomas in purchasing one of the first iPad devices, as part for his business.

Now, I met Thomas when I stood in line with him for over an hour at the time that the Apple iPad was introduced and waiting to be sold at the Apple Store. I later had him as a guest for our Podcast meetup in the Austin area, in which he demonstrated the business use of the iPad device for our audience.

And recently, I heard his name mentioned by Dave Jackson of The School of Podcasting episode in which Dave described a scheduled webinar in which Thomas would be featured. This webinar will be in the near future on April 5, 2022, and you can get reserve a seat at the following web site: https://www.crowdcast.io/e/Book-Launch-Secrets-Dave-Jackson-2022

or at schoolofpodcasting.com/booklaunch.

And the subjects to be discussed would be creating a book and then marketing your content in the publishing industry. Again, you can find out more about this at schoolofpodcasting.com/818.


Now, I myself have signed up to attend this webinar, and I also encourage you to do the same. As Dave Jackson mentioned in his podcast show episode 818, Thomas is a wealth of knowledge (a “walking wikipedia”), especially about marketing for written content.

Thus, I hope that you will sign up and attend this free webinar, as Thomas and Dave combined can give you some good ideas with a few gems about creating and marketing your own book.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Thomas Umstaddt, Jr.. All rights reserved.

 

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podcast

573- Reviews on mastering your Podcasting CRAFT

In this episode of The Podcast Reporter, we discuss the theme of “mastering your craft” of podcasting, as expressed by both podcast episodes and presentations at a podcast conference. Evo Terra of Podcast Pontifications gives us a whole week of episodes that explain his ideas and suggestions of mastering the craft of podcasting.

And Evo also refers to Tom Webster’s keynote presentation at the Podcast Movement 2021 conference that emphasizes the key points.


For this podcaster, I have known Evo Terra of Podcast Pontifications  in the podosphere from 2005, and I had met him in person in 2007 at the third PodCamp in Arizona, when he attended the session that I was delivering on podcasting for success in monetization. And I do respect and many times follow the suggestions from Evo to help make podcasting better for podcasters.

Evo Terra had several episodes in his show that all centered around the theme of how podcasters can MASTER THEIR CRAFT OF PODCASTING.

This theme was also quoted by Evo from the keynote presentation at Podcast Movement 2021 about “mastering your craft.” Yes, the summary of this is contained in the PM newsletter that states the following:

Mastering your craft…
What does it mean to “master your craft” in podcasting? Edison Research SVP Tom Webster recently offered this advice as a starting point: “Get a transcript of your recent episode. Read it and experience the horror.” Before sitting down to edit, consider these four steps from a sound designer at Pacific Content.”

After consuming all four of Evo’s episodes during the week in which they were published, I found myself contemplating how a podcaster like myself can be better at trying to master the craft of podcasting. As Evo summarizes in his podcast episodes, being a masterful podcaster of this craft entails more than just recording, editing, posting and publishing episodes in your podcast shows — of course, there may be some marketing, promotion and other tactics that engage with this.

Mastering the craft entails, for myself, becoming a better interviewer, a better deliverer of VALUE to the targeted audience. And the little helper hints that are given can all add up to a better experience for your targeted audience — and that will add up to VALUE for your listeners.

We wish that you can also contemplate how you can improve your podcast shows by “mastering the craft” of podcasting for your audience and listeners — and thus, your show can reach (and exceed) the success for which you may be striving in podcasting and your business, as well.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Evo Terra and Tom Webster. All rights reserved.

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podcast

571- Passing on Podcasting opportunities — possible burnout

In this episode of The Podcast Reporter, we discuss the possibility of podcaster burnout, as emphasized by Evo Terra in his podcast show of Podcast Pontifications. In an episode of July 29, 2021, he emphasizes the need for balance in your mental health to avoid mental and physical burnout when you have not been able to say “NO” to podcasting opportunities that present themselves to you in many fashions — from interviews, from starting many podcasts as a labor of love, from all the podcasting events and conferences, and from a myriad of other podcasting opportunities.

In this episode from Evo, the warning that is given is one to which podcasters should be aware: “Busy podcasters know that there’s always more that can be done. Fans of busy podcasters know that too, often trying to be helpful by highlighting new opportunities. Which, while nice, can lead to burnout.”


I found this out to be true in my first 5 years as a podcaster. I was attracted by all the podcamps and podcast conferences and podcast events, and I traveled to attend all of them — even though they were fun and I met a lot of great people, I did not have a good business ROI from them, mainly because I was to busy to follow up properly after each event.I also started and maintained up to 16 podcast shows at the same time — until I literally almost burned out in 2011 from too much “opportunity” and too much work and responsibility. I did not put in the necessary time for each show, and thus the process of podfading show by show began. The result — today, I only have 4 podcast shows (in which the last 3 had grown in the last several years after my wake-up calls and close bouts with death due to medical conditions resulting from the complications of Agent Orange exposure from my earlier days as a combat veteran in the Vietnam War.

I then had to realize that my life required some sort of balance, and that I could not renew the fun and crazy world of being a podcaster that kept jumping on ‘OPPORTUNITIES’ the minute that they crept up or when someone suggested them to me. I mainly ignored a suggestion from a colleague of mine who worked with me during my day-job in corporate America, who said “There has to be a balance.”

As Evo Terra states in his podcast episode titled “The Mental Healthy Way to Podcasting Opportunities” “But you, working podcaster, may not be in a place of balance. Or your balance might be less steady than the one I’ve worked to achieve.”

So looking for that balance during the turmoil and the energetic whirlwind of possible podcasting opportunities may blind you going into that mountain cave’s lair and seeking to conquer the lion in that environment. From my own experience, I would say that it is more important to be in balance before you step into the abyss of opportunity and attempt to “reap the whirlwind.”

The best words that I reflect on are the words of wisdom that Evo Terra has delivered in his episode — after all, he has been a podcaster for over 16 years, and he has seen a lot of pain in growth and in the real world of hardships for podcasters:

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and  michaelandmike.com. All rights reserved.