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podcast

432- Getting sponsors for Podcasting

In this episode of The Podcast Reporter, we review some suggestions delivered by several well-known podcasters on the theme of acquiring sponsors for your podcast. These suggestions were delivered in a July, 2020, post specified in email delivered to a distributiion list that was titled “4 Industry Experts On How to Get Podcast Sponsors.” And it was published by Captivate.com. From M. Asquith, “Captivate is a Rebel Base Media platform, made with  in the U.K.”

The four experts cited are:

This article was quite long in its explanation. But for me, hearing from both Evo Terra and Daniel J Lewis interested me. Not only are they long-time associates of mine and podcasters whom I have interviewed over the past 15 years, but their sincerity and their expertise is always acclaimed by myself in promoting them forward.

In fact, sponsorship is a theme for monetization for which they have been dealing and in which they have much experience. But I feel that they left out a key expert in this field from the Blubrry network, namely Todd Cochrane of the New Media Show podcast.


So this article answers the key question of  “How do you get Podcast Sponsors for your show?” as presented to these four individuals.

And so here is a brief list of their responses (and there are a few paragraphs to explain each response):

1. Do… Think About If Podcast Sponsorship Is Right For You
2. Don’t… Forget About Your Listeners
3. Do… Use Social Proof
4. Don’t… Be Afraid To Ask!
5. Do… Prepare Your Podcast Sponsorship Pitch
[Note:  according to the author, this may sound easy, and he says it actually is — with the following items being addressed in his “sponsor kit” — and his final message:
6. Putting It All Together: How to Find
Podcast Sponsors:
“Getting there is simple: keep it relevant, keep it entertaining, and most of all:
be confident that your podcast and audience is valuable.”

Now, Mark Asquith has been a relevant speaker at the Podcast Movement conferences and different events — and I myself saw his presentation at the last inbound Podcast Movement 2020 Evolutions conference. He has had success in gaining notoriety.

And so, from some of the top experts with experience in the field of sponsorship, I would suggest that you consume the content of this post. And if your marketing and sales plans for your business contain the element of sponsorship for monetizing your podcasts, then this may be a gem waiting for your to create elements in your checklist for marketing tactics. And we hope that this will help your podcast become more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Mark Asquith . All rights reserved.

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podcast

430- Podcasting lessons learned after 100 episodes

In this episode of The Podcast Reporter, we focus on an article published recently and authored by Denis Murphy called “11 Lessons from 100 Podcast Episodes.”

The link given in the published article is from medium.com.

Now, as I have been podcasting for 15 years, this article interested me, for I have had over 18 podcast shows, and I have had nearly 2 million downloads. And I wanted to compare my lessons learned after some shows that have had nearly 500 episodes (both The Struggling Entrepreneur, as well as my current podcast show of The Podcast Reporter with over 430 episodes).

From this article, the 11 lessons learned are:

  1. Solo episodes;
  2. Reach out to potential guests more than once;
  3. Most podcasts don’t even get past 7 episodes;
  4. Most days you feel like an idiot;
  5. You reconnect with your real voice;
  6. Discover your why;
  7. Other people’s assumptions and experiences;
  8. Treat social media as an ongoing experiment;
  9. You don’t need to earn money;
  10. You don’t need a huge audience;
  11. A personal development vehicle.

And each section contains a couple of paragraphs to explain just what the learned lessons provided as value to Denis Murphy as the podcaster.


However, for this podcaster, I have learned many lessons since 2006 — and I keep on learning lessons from my involvement and participation in the podosphere still today, as well as the future.

In addition, I do take issue from my own experience with several of Murphy’s lessons — in particular, numbers 4, 9 and 10. That is,

  • I have NEVER felt like an idiot when I participated as a podcaster in the podosphere;
  • I have tried to earn money, and I have been successful as a profitable podcaster; and
  • I have grown a large audience in the podosphere, with nearly 2 million downloads.

Thus, if you, as a new or aspiring podcaster, want to get some best practices, I would go to another source to see what some of them are, in spite of Mr. Murphy’s personal lessons learned. One such podcast show that gives a lot of best practices is The Audacity to Podcast from Daniel J Lewis; another is The School of Podcasting from Dave Jackson; and one last show is The New Media Show from Todd Cochrane.

As a matter of fact, this episode is giving me some impetus to prepare and publish an episode in this show for the future that will deliver to my audience MY OWN lessons learned after over 1500 podcast episodes from all my shows. Keep watching this space for any news of this upcoming episode later this year.

We do suggest that you read this article from Mr.  Muphy, but then we recommend that you put together YOUR OWN list of lessons which you yourself have learned in any number of key podcast episodes which can mean value and importance to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

416- Podcasting update with Adam Curry

In this episode of podcastreporter.com, we focus on a podcast show called NewMediaShow.com with Todd Cochrane — because this show had a special guest, Adam Curry of No Agenda.”

In a recent episode of Todd Cochrane’s podcast show, Adam Curry took a deeper dive into the beginnings of the podosphere and his own role in creating the function of podcasting, along with Dave Winer. So notably called “The Podfather,” Adam recounts his beginnings from 2000 in the world of audio and his frustration at having to wait enormous times for any download over the internet of either audio or video.

In addition, Adam also goes into what a successful podcast show requires (e.g., number one rule is that “you have to have an outstanding product”), and especially the business model for donations that his show, No Agenda, uses from his “producers” (that’s right — no listeners, for all are producers), as well as other resources. This model is called the “Value for Value” model — and Adam spends a great deal of time in the interview to explain this, with some examples.

You can listen to the entire interview in episode number 384 of newmediashow.com (where you can choose to download it or listen to it). I highly encourage you to consume this content, as it brings about the story of podcasting and how it got started, as well as a look into the psyche and personality of Adam Curry — then and now.

We hope that you find this episode in NewMediaShow.com of great value for yourself, as a podcaster in this space.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and NewMediaShow.com and Todd Cochrane. All rights reserved.

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podcast

413- Decision for applying to The Podcast Academy

In this episode of The Podcast Reporter, we discuss the issue of joining the new organization, The Podcast Academy. The membership application process opened up on 22June2020 online.

I myself have sent an application to join this group recently. And I did this because of a suggestion from Daniel J Lewis of The Audacity to Podcast — for he said that this would be a good way to improve not only our own podcast shows, but also the podosphere. I also received info from Todd Cochrane of The New Media Show with his suggestion to join this group, even though his initial response contained some reservations.

So I did what I had to do, even though I was leery of a requirement to send two letters of reference from other podcasters or people of interest. This mandate, along with the fee ($50 USD for a short time, but then $100 USD after that per year) made me a bit skeptical, as I have seen multiple organizations within the past 15 years create their site, readily request applications to join and even ask for money — but then fail to deliver and finally go out of business thereafter.

I had been listening to a trusted podcast show with both Todd Cochrane and Rob Greenlee of The New Media Show podcast. And since I noticed that Rob Greenlee had been selected to be the leader of this organization, I guess that I would put my trust in him for his leadership and possible correct steering of this group to help the podosphere — including the Indie podcasters.

I would suggest that you may want to consume the episode dated 27May2020 from NewMediaShow.com to understand the nature of this group and get Rob’s comments. In this episode, some of the details that explain the organization and membership are discussed openly.

So, I hope that you consider this group for either joining or supporting — and see if they will do good for the podosphere. And if you do decide to join, I hope that your podcast can be more successful with the hints, tips, and all benefits of this organization.

Thank you for your consideration and attention.

Copyright (c) 2020, Matrix Solutions Corporation and Rob Greenlee and Todd Cochrane and Daniel J Lewis. All rights reserved.

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podcast

349- Possible future of podcasting and big money

This episode of PodcastReporter.com focuses on the theme that the podosphere and podcasting may be under the strength of big money, as the latter will try to steer the podcasting platform away from a level playing field — and thus, control the podosphere.

This topic set afire a storm of frustration and resentment from the keynote address by Hernan Lopez of Wondery at the recent Podcast Movement 2020 conference in Los Angeles.

As you will hear in this brief audio episode, a keynote speaker who knows not his audience and is not aware of awards that have been going on for 15 years in the podosphere may have lost his credibility.

So the argument continues from the hobbyist podcasters and indie podcasters that the playing field must remain level (as professed by Todd Cochrane in his New Media Show podcast), and that these “johnny-come-lately media with money” should not decide on the direction and gatekeeping of the podosphere.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.