Categories
podcast

439- Planning for uncertainty due to media hype and scams

In this episode of The Podcast Reporter, we focus on the themes from Todd Henry in a recent episode of his podcast show, The Accidental Creative. The episode title is “How to Plan for Uncertainty.”

Now, I have known personally Todd Henry since 2013 when I did interview him for a podcast show. In addition, I have also puchased some of his books (e.g., Die Empty) and some of his audio premium podcast episodes from AC-Engage. This is because I have found great value from Todd. And I myself have used some of his suggested strategies, which had turned out to be the right formula for temporary success for me as a podcaster and entrepreneur.


Todd delivers some key issues and themes for us to do better planning and be ready to PIVOT if and when another crisis arrives — either from events that impact our economy or from the media hype and exaggeration of a plan-demic.

You have to wonder if you are going to be forced to PIVOT in your podcast and business as an entrepreneur and podcaster. If so, then you can apply these suggestions to your plight today.

The three issues that are addressed to be a better planner and be better prepared for uncertainties — especially when the lame-stream media presents us with scams due to censorship, scams and misinformation by not telling the truth (and Todd gives examples and more details to explain each of these points):

  1. You should ask better questions;
  2. You have to “build your runway” when times are good so you can have it available when they are not;
  3. What is your main thing that you will have and rely on for your success that revolves around your mission.

We recommend that you consume the episode — either in audio from the podcast, or from his email newsletter where Todd delivers the transcript summary of the episode. In this way, a small amount of time up front can help us to plan for the uncertainty of either the podosphere or small business for the entrepreneur.


For podcasts, it could be that you have already created another domain to which you will switch and generate new content — and maybe use some marketing tactics to generate different revenue streams in a premium show. And if you have the domain and a brief outline and business plan which you have created in the form of a plan, you can be ready to launch and execute the action items to publish premium content or other tactics to make money when the other podcasts have stymied due to the uncertain event. For more information on how to make money from your podcast, you may want to refer to the book previously known as More Podcast Money from Dave Jackson. And later next month, the plan is to for him to update this book with another work, the title of which is called Profit from Your Podcast (which is available now as pre-order at amazon.com).

So now, you can have a blueprint on how to plan some strategies to deal with podcasting uncertainties.

For other entrepreneurial themes, you may want to develop alternate business plans to either go into another business with a separate business model or to create a small (but new) revenue stream for your business and focus on that until the uncertainty has become more clear or until it is gone.

Either way, we hope that you can plan for your success by planning for uncertainty, as Todd Henry simplifies the process in his episode. In this way, we hope that you can avoid being spun around in confusion, frustration and loss of business and loss of podcasting by the uncertainty of the times.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Todd Henry of TheAccidentalCreative.com. All rights reserved.

Categories
podcast

434A- Podcasting vs Social Media on smart phone

In this repurposed episode of The Podcast Reporter, we focus on the theme delivered originally by Dave Jackson in his School of Podcasting show earlier which compares the effective communication and better business results between Podcasting vs. the Social Media on a smart phone.

This topic came up previously by Dave Jackson in episode # 640, in which he interviewed Paul Colligan of The Podcast Report show.

As you will hear in this repurposed audio episode, there are main differences that define the environment of each platform — podcasts vs. social media. These include the “quick hit” of social media vs. the “listening and consumption of media with intimacy” to the listener. What is interesting for me is that Paul actually compared the landing-and-staying time of the user for each platform, and what this meant to him in the world of new media.

Another theme is the “hype” from social media vs. the full consumption of media in podcasting. In addition, there is a brief description of the “OTG” topic for those of you who may have been contemplating to get “off the grid” in order to improve your mental health — with a key example of the podcaster who has done this (namely, Adam Curry in his show, No Agenda podcast).


We hope that you find this topic relevant and interesting for you, as a podcaster — and especially if you are a profitable podcaster. If so, we hope that the value you find in this discussion will help you select the better platform for your own communication and decide to invest your time in generating content, discussion and other areas of communication.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Dave Jackson. All rights reserved.

Categories
podcast

431- Podcasting book teaches monetization — an update

In this episode of The Podcast Reporter, we repurpose an episode from another podcast (episode #68) called The Struggling Biz, in which we announce the upcoming arrival of an update to a book by Dave Jackson of The School of Podcasting.

As you will hear in this brief episode, this is a completely updated revision of the prior book called More Podcast Money. In fact, Dave is giving away for FREE the episodes of the podcast called More Podcast Money until the update on Amazon arrives in September.

I myself have been listening to it, and getting a good review of monetization strategies — for there are numerous ways in which you can create revenue streams in podcasting.


The name of the updated version of the book is:

Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood

Thus, although the content of this brief episode serves only as an announcement mainly for entrepreneurs of the release date of the book. I myself will highly recommend that podcasters should read this and consume the content, for it may help you in your podcasting and moneetization efforts. It certainly did for me.

And, by the way, I am NOT getting compensated in any way, shape or form for my recommendation of this content. For Dave has been my mentor in the past, and I have been a member of his podcast membership site, and I have also been a client of his podcasting consulting services. But I believe greatly in what he does and the benefits which he has delivered to me and to his listeners in his podcasts.

I will re-announce the availability of the book when it does become a reality, and if you wish to pre-order the book, you may do so. I hope you can get the benefit of the experience from Dave’s 15 years as a podcaster and podcast consultant, and I wish you the best in becoming a successful profitable podcaster.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson. All rights reserved.

Categories
podcast

430- Podcasting lessons learned after 100 episodes

In this episode of The Podcast Reporter, we focus on an article published recently and authored by Denis Murphy called “11 Lessons from 100 Podcast Episodes.”

The link given in the published article is from medium.com.

Now, as I have been podcasting for 15 years, this article interested me, for I have had over 18 podcast shows, and I have had nearly 2 million downloads. And I wanted to compare my lessons learned after some shows that have had nearly 500 episodes (both The Struggling Entrepreneur, as well as my current podcast show of The Podcast Reporter with over 430 episodes).

From this article, the 11 lessons learned are:

  1. Solo episodes;
  2. Reach out to potential guests more than once;
  3. Most podcasts don’t even get past 7 episodes;
  4. Most days you feel like an idiot;
  5. You reconnect with your real voice;
  6. Discover your why;
  7. Other people’s assumptions and experiences;
  8. Treat social media as an ongoing experiment;
  9. You don’t need to earn money;
  10. You don’t need a huge audience;
  11. A personal development vehicle.

And each section contains a couple of paragraphs to explain just what the learned lessons provided as value to Denis Murphy as the podcaster.


However, for this podcaster, I have learned many lessons since 2006 — and I keep on learning lessons from my involvement and participation in the podosphere still today, as well as the future.

In addition, I do take issue from my own experience with several of Murphy’s lessons — in particular, numbers 4, 9 and 10. That is,

  • I have NEVER felt like an idiot when I participated as a podcaster in the podosphere;
  • I have tried to earn money, and I have been successful as a profitable podcaster; and
  • I have grown a large audience in the podosphere, with nearly 2 million downloads.

Thus, if you, as a new or aspiring podcaster, want to get some best practices, I would go to another source to see what some of them are, in spite of Mr. Murphy’s personal lessons learned. One such podcast show that gives a lot of best practices is The Audacity to Podcast from Daniel J Lewis; another is The School of Podcasting from Dave Jackson; and one last show is The New Media Show from Todd Cochrane.

As a matter of fact, this episode is giving me some impetus to prepare and publish an episode in this show for the future that will deliver to my audience MY OWN lessons learned after over 1500 podcast episodes from all my shows. Keep watching this space for any news of this upcoming episode later this year.

We do suggest that you read this article from Mr.  Muphy, but then we recommend that you put together YOUR OWN list of lessons which you yourself have learned in any number of key podcast episodes which can mean value and importance to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

428- More info on best podcast equipment

In this episode of The Podcast Reporter, we deliver yet info on another article that describes for the new and experienced podcaster  “Best equipment for Beginners and Pros.”

It seems that in the podosphere now, every month will have a self-proclaimed pundit publishing another article or delivering another audio episode or video that describes the “best” for podcasters.

So, although this never stops being renewed (and sometimes annoying), we bring you the summary of information that is given in this article in komando.com. And they specify that they are trying to show the reader some “beginner-friendly” options to purchase if you want to start going into podcasting. And note that you will be interspersed with pop-up ads and other calls-to-action to subscribe to their pages. But they continue:

  • The right computer for the right price;
  • The right microphone (and they present the AT2020 mic and the Snoball mic — which were popular and promoted back in 2007);
  • Audio interfaces for your microphone;
  • Audio-mixing and editing software options;
  • Windscreens (with no mention of pop-filters);
  • Headphones and amplifiers;
  • Microphone stands;

Now, for this podcaster who has been creating and publishing podcast content for the past 15 years, I would look at this list and immediately see that many key options are missing. This could be (for the neophyte) a bit confusing — especially if the new and aspiring podcaster has been consuming podcast episodes from shows of more experienced and knowledgeable podcasters (e.g., Dave Jackson in The School of Podcasting or Daniel J Lewis of The Audacity to Podcast, etc.).

For if you go and peruse the site of Schoolofpodcasting.com (as an example), Dave Jackson actually gives you an updated version of different courses for the aspiring podcaster, such as:

  • Planning your podcast
  • Content is king
  • Podcasting Equipment
  • Skype 101 and recording remote interviews
  • Your Podcast Website
  • The mechanics of podcasting
  • Podcasting with Audacity
  • Adobe Audition Basics
  • Podcasting with Hindenburg journalist
  • Using the PowerPress plugin
  • Podcasting with Gargeband
  • Publishing your podcast (Libsyn, Blubrry and more)
  • Communicating With Your audience
  • Submitting your show to Apple and other directories
  • Growing your audience
  • Monetizing your podcast

Notice that podcasting equipment is just one of the courses offered. In addition, if you have any questions, you can get them addressed for FREE in a weekly live Saturday morning podcast called ASK THE PODCAST COACH. So free consulting for basic questions can be answered live by Dave and his co-host, Jim Collison of theaverageguy.tv.

So I, myself, as an experienced podcaster and podcast consultant would recommend Dave’s course and his podcast shows to help you get the most out of considering the “best” equipment and other issues in beginning your podcasts. And, of course, what is “best” for you is unique, because your show and your situation is unique — it all depends on your objectives, your audience targeted, your themes and your time and effort that you wish to put into podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson of schoolofpodcasting.com. All rights reserved.

Categories
podcast

427- Podcasts about podcasting

In this very brief episode of podcastreporter.com, we focus on a list of podcast shows whose subject is PODCASTING. This list was initially delivered in July of 2020 by Dave Jackson in his schoolofpodcasting.com site and was mentioned in various podcast episodes from him. In fact, the title of this list is “Podcasts about Podcasting — the never-ending list.”

When we look at the list, Dave has not only divided the entire list by different categories, but he also has let you know which of these shows is no longer active. He did this by striking a line through the title (e.g., the list has the podcast show of “Your Podcast Consultant” with the strike-through added.

As you will hear in this audio episode, the categories for the list include the following (and in the order in which they appear on the list):

  • Active “how-to” podcasts;
  • Podcasters being interviewed;
  • Occasional episodes; and
  • Shows on hiatus (podfaded),

We would like to mention that this show of The Podcast Reporter is listed in the first category of Active How-to Podcasts with the subject line of “Podcasting News.”

Now, this list has grown over the past 15 years under the watchful eye of Dave Jackson of The School of Podcasting as a key podcaster and content creator. You see, in the early days of the podosphere in 2005 and following, the list was rather small, and all the podcasters with shows about podcasting could have been gathered together in person at the first Podcast and Portable Media Expo in Ontario, California, in 2005 and 2006.

So, as a reference for the media, as well as the new and aspiring (and even older and experienced) podcasters, this list can show how much the podcasting community has embraced those shows whose topic revolves around podcasting and the podosphere.

By the way, this list also received an honorable mention in a recent issue of the podnews.net newsletter.

So, if you want to keep on top  of the podcasting space, you may want to review the list and subscribe to some of these more active shows whose subjects may be of interest to you. And in this way, you can continue to be on top of your game in podcasting, as well as become knowledgeable in the podosphere as a content creator and podcaster. We hope that his list will provide you with yet another resource for your own knowledge, education and be of value to you.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson from The School of Podcasting. All rights reserved.

Categories
podcast

421- ID3 tags and their value

In this episode of PodcastReporter.com, we focus on an article in podnews.net called “Do ID3 Tags matter for Podcast SEO?”

Here, the issue is the VALUE of SEO (i.e., search engine optimization) for podcasters today, as opposed to the early days of the podosphere in 2004 when a lot of importance and emphasis we placed on ID3 tags in your podcast episodes.

As you will see in this article by James Cridland, the key question is whether or not today’s podcasters are using ID3 tags and whether or not it provides any value for your episodes or your podcast shows.


For this podcast reporter, the ID3 tags are still being included in each podcast episode. For myself, the value for the podcast show delivers some data for those players that allow the listener or those who download or consume to get more information about the show and the episode.

In summary, my perspective is this — an old podcaster mentor of mine (i.e., Dave Jackson of The School of Podcasting) delivers for me the criteria for this decision:  “As Dave Jackson says, it’s worth still putting them into your files: because the 0.1% of people who still use their Rio mediaplayer might like to see it. Who knows, they might be useful in the future; and they should be done relatively automatically by your digital audio editor or podcast host.”

Now, in addition, if you listen to episode dated 11July2020 in Dave Jackon’s Ask The Podcast Coach show, you will hear some of the reasons why Dave still fills out and includes ID3 tags with each episode. Some of them are to prevent some regret if one of the big publishers decide to use them again in the near future (although today many of them have neglected ID3 tag file content).

For yourself, as a podcaster, you have to see if the ID3 tags are worth including or should they be ignored.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

414- Update on book to make money from Podcasting

In this episode of The Podcast Reporter, we deliver the announcement of the availablilty of the update of a book by Dave Jackson of The School of Podcasting that is a sequel to More Podcast Money. The new title of the book is Profit from Your Podcast;  and availability has been delayed until August, 2020.

Now, in the past, I have had the pre-availability books written by Dave Jackson at my hand. However, now, I do NOT have availability to get a sneak preview.

However, for myself, I am pre-ordering the book, as I wish to see the latest updates on how to make money from podcasting, with all the different revenue streams can be created by podcasters. And these would be from EXPERIENCE, not from theory (as many of the other books and authors use).

Having read the current book, More Podcast Money, as well as listening to the podcast show More Podcast Money, I have found great value in the content from Dave Jackson. I have actually been able to create a couple of small revenue streams which I did not consider at first — and they have contributed to my income for my business in podcasting.

And because of this, I would strongly recommend that you, as a podcaster, should consider getting the content to this book either in hardcopy or in audio (when the audiobook comes out).

I hope that you will find great VALUE in this book to help you increase your income by creating great revenue streams with your podcast shows and make your show and business more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Dave Jackson. All rights reserved.

Categories
podcast

411- More entrepreneurs are creating Podcasts

In this episode of The Podcast Reporter, we deliver a repurposed episode from another show, The Struggling Biz in episode number 54. And the theme of this episode is the realization that currently more entrepreneurs are now creating podcasts and publishing episodes.

As you will hear in this audio episode, the virus crisis of 2020 has presented many new opportunities for the solo-preneurs and small business owners and startups who wish to enter the podosphere and become podcasters — especially with the mandated isolation and lockdown.

New opportunities for generating income with revenue streams due to including podcasting within the small business are now realities. And this episode will deliver some general thoughts about that. One final thought is that you may want to reference the book by Dave Jackson called More Podcast Money to learn about different ways of making money with podcasts.

We hope that you will also see the opportunities for increasing income for your small business as an entrepreneur with podcasting.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

Categories
podcast

386- Keeping your sanity in podcasting

The theme for this episode came from a topic found in the Podcast Business Journal, especially espoused by Dave Jackson from The School of Podcasting.

These are several recommendations from Dave (and they are discussed in detail, as you will hear in this audio episode):

  • Don’t worry about things not in control;
  • Question yourself about what new situations exist today (during the plandemic);
  • Remember that your audience wants you to succeed;
  • Focus on tasks and details that will help you to make your podcast show even better;
  • Invite your audience to communicate and participate with you (e.g., with zoom or virtual communications);
  • “Dig the well before you are thirsty”;
  • Think about the hardest thing you have ever done.

Dave also has his own experience of suggestions to get motivated and take the first step toward completing your important project in podcasting.

We hope that you can keep your sanity during this plandemic, and that you can survive with flying colors to be successful, in spite of the lockdown, plandemic isolation and hardship or adversity.

As I always remind myself from my experiences and hardships that I had during the war: Remember that “each day is pure gravy.”

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and PodcastBusinessJournal.com and Dave Jackson. All rights reserved.