Categories
podcast

501- Strategies for being a speaker in a podcast event

In this episode of The Podcast Reporter, we deliver an updated version of an earlier episode that has been mostly repurposed. It deals with listing some strategies for you to become a speaker or presenter or demonstrator in the exhibit hall or “virtual exhibit area” at a podcasting event or conference.

If you have attended New Media conferences or other podcast events (such as those mentioned, above), and if you have never been a speaker at such an event, perhaps you are wondering if you should throw your name in the ring and be a speaker or panelist at one of these events.

If you are relatively new into podcasting — or if you have been a podcaster for a time, but have been reluctant to apply as a speaker to an event — you may want to consider the strategies dealing with the commitment of being a speaker and participate in these events.

In this episode, we will quickly try to examine in an overview format both the benefits, as well as the detriments, of being part of a key event as a podcaster.

So what is my own background as a speaker in Podcasting (2006 to 2021)?

This Podcast Reporter has been involved as a speaker and presenter in podcasting events since 2006. In San Francisco, I began as a speaker at the 3rd Podcamp. After that, I had been a speaker at multiple Podcamps in San Antonio, Texas, and other locations nationwide. Also, I had spoken at the New Media Expo (in 2011), as well as The New Media Expo podcasting tract until 2015 (the last NMX show). I also shared the stage with Jay Ehret of the Marketing Spot podcast show at a ProductCamp, as well.  I was also a session speaker since the very first  Podcast Movement conference, etc. And then my product line advanced into not only podcasting, but screencasting and video content creation and marketing.

In addition, I had been an instructor in multiple locations and taught the course of Podcasting 101 to various audiences (both public sector and private sector). And I have been a podcasting consultant and video training screencaster for the last 9 years.


Thus, I would like to review the attractive benefits — as well as some possible detriments — for you as a podcaster in becoming a new speaker at these events.

A Key Strategy: Review Events and pick the one(s) best for you

Since conferences are money-making events for those who plan and stage and produce and hold them, there is usually a lot of confusion and hype in reviewing a show or conference. You have to go through the exaggeration and hype to get to the real matter and content of the conference to see what audiences can benefit and what you can get out of it for your business or podcast.

BENEFITS: Why be a speaker or panelist participant

  • Recognition as a subject matter expert–
  • Opportunity to grow your audiences and subscriptions–
  • Obtain skills to improve your public speaking and training —
  • Enjoyment of educating and training others —
  • Benefit of conference costs: the admittance to the event and a possible virtual ticket —
  • Face-to-face meeting with key podcasters and others (for live in-person events) —
  • Possible education and training in podcasting —
  • Striking up joint ventures or other business relationships —

Launch or Pre-launch activities or venue for your offerings —

  • Promotion of your podcast, products, offerings or services —
  • Possible success in sales of your offerings or services —
  • Leads for future profitable ventures or sales —
  • The enjoyment of educating and helping others —
  • Enjoy the in-person or virtual community with other podcasters —
  • Possible “Sneak-peek” at offerings in an exhibit area or demonstration arena, either in-person or virtual —
  • Create content in a “podcast” booth or “pavilion” booth or setting
  • Gain credibility in getting interviews as a speaker or bumpers

Possible Detriments: Just be content as an attendee

  •  Commitment of costs i.e., funding travel, lodging and other expenses (for in-person events)–
  • Time away from your business (a hidden cost, but one that could be very critical in both virtual and in-person settings)–
  • The internal fear of not living up to your expectations — “fear”–
  • Perception of the reception of your presentation from your audiences–
  • Perhaps the inability to promote or sell your offerings —
  • Bad timing prior to your launch or pre-launch —
  • Family life or personal life or business commitments are not right —

Get content from interviews with podcasters or bumpers

Alternative: Do not attend in person — Only get the Virtual Ticket

  • The Virtual Ticket (if offered) – benefits
  • The Virtual Ticket — missing the Q/A, in-person buzz and exhibits —
  • Perhaps the best value for your budget, time and business —

What is your strategy for you and your business in Podcasting?

As you can see, there are several conferences available, and they seem to grow in number (even the virtual events) every year.

You have to determine if you want to have the notoriety of being a speaker, the ability to place this on your resume or CV, and enjoy the benefits of presenting or participating as a panelist in an event or not.

For myself, if my health would allow me, I would still both attend the in-person sessions and/or  speak at a podcast show or event. As a podcaster, I would still embrace all the benefits — because it would be right for me and my business.

However, YOUR business strategy and podcasting strategy will help you to review your options and determine which is best for you.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation. All rights reserved.

Categories
podcast

492- Podcasting is on the rise — 8 reasons why

In this episode of The Podcast Reporter, we summarize an article’s content about the gaining popularity and consumption of podcasting today. The article is from whatsnewinpublishing.com and it is titled “Why podcasting is on the rise: 8 trends publishers cannot ignore.”

As you will hear in this audio episode, there is a short summary for each of the 8 reasons, and we explain the graphs, charts and images that accompany this article.

“As the podcasting market continues to expand across the globe, here are eight ideas and implications shaping podcasting continued ascendancy: “

1. Podcasts can offer advertisers flexibility in an uncertain world

 2. Seamless integration with content can help

3. Ad Spend is becoming more strategic 

4. We’re seeing growth in programmatic audio ad buys

5. Investment in original content is growing

6. Major audio platforms are expanding overseas

7. Podcasts offer opportunities to drive membership and subscriptions

8. Podcasting and Audio remain growing markets

We recommend that you peruse this article and see if you can either create a strategy for your own podcast show, or try to see if your show does fit into one of these reasons, so that you can exploit the cause and have an effect that will provide a path for success of your show.

Perhaps one of the ways you can put to use a tactic for implementing one of these reasons would be to attend or participate in some of the podcast conferences (like Podcast Movement, either in person or virtually online). You can get to know the players that can be most influential in these areas of interest and see if you can result with either a joint venture or a marketing/sales plan for your show — or even just a growth plan for your audience strategies. If so, then you may have come upon a small golden nugget for your podcast show, podcast business and podcast episodes.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and whatsnewinpublishing.com . All rights reserved.

Categories
Uncategorized

505- Third try for Podcast University — hoping to get it right

In this episode of The Podcast Reporter, we present to you the invitation that was sent by the folks at Podcast Movement for PMU (Podcast Movement University).

Now, this program is now on its third try for entering the podosphere with some success — since the dark days of 2007, when Jason Van Orden first published the Podcast University program when his book was on sale in the first Podcast and Portable Media conference in Ontario, California.

The promotion was sent out via email to members who had attended or registered for the Podcast Movement Conference in the past. And here is the pdf document that described this new program:

https://traffic.libsyn.com/secure/fgcastgain/505-_Invitation_for_PMU_-_a_third_time.pdf


If you want to sign up for this, you have to choose between two plans. Since this is a paid offering, you may choose for the monthly or annual offering. Yes, although the first month is free, you still have to give the site your credit or debit card information and then begin to be charged after the first month.

I, myself, did not want to sign up for this program for a third time (the first 2 were failures), and so I chose not to enroll nor give my financial information.

However, as you will hear in this audio episode, the benefits for pro podcasters may not seem to be as rich as in prior offerings. At least, they were not for me when I did my cost-benefit analysis (which I also based on past experiences from the last “University” offering).

I hope that you can also compare and contrast the benefits and the return-on-investment for this offering of the program so that you can see the possible benefit of this program for your own podcast show. And if you do sign up for it, I wish you the best of luck in achieving your goals as a participant of this program.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and podcastmovement.com. All rights reserved.

Categories
podcast

479- Podcasting business school — interview with Ben Krueger

In this episode of Podcast Reporter, we discuss a recent interview that took place at the Podcasting Business School and Ben Krueger (of cashflowpodcasting.com). It was episode 122.

In the podosphere, I myself have known Ben since 2014, when we both shared an exhibitor table at the very first Podcast Movement conference in Dallas. And I have followed him, since he has delivered value to listeners by his advice (most of it for free from his blog) on how to improve your podcasting and get benefit as a profitable podcast.

As you may know, Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. This article spells out the value that Ben brings to new and aspiring podcasters:  “He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else.”

Ben Krueger

So this episode 122 of Podcasting Business School as Ben discusses these sub-topics:

  • How he got started in podcasting.
  • Why he things more brick and mortar businesses need to have podcasts to grow their brand.
  • His top tips for podcasting growth.
  • His top recommendations for podcasters that are just getting started.

For this podcaster, I found the concept that Ben delivered that podcasters can be of several categories — and one of them is “riffers.”

Also, Ben describes his beginning journey into the podosphere, including his education into podcasting, and his experience in creating a brand and producing a podcast that will support a business brand — especially with an “internship” in podcasting.

What was very interesting in this interview was Ben’s advice on new or aspiring podcasters “applying blinders.” As you will hear in that interview in episode 122 of Podcasting Business School, this is a description of a trap that the neophytes can fall in when they want success to occur faster than is occurring

Another point that is key to understanding formula for monetization is to find out (from research and survey info) what your audience is willing to pay for. Because very few podcasters don’t — they are so involved (and enamored) with their show, that they do not look beyond their passion. They equate success with their own emotions in finding real value for their listeners.

We hope that you can find come good gems for your podcast show from this 51-minute interview with Ben Krueger.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Podcasting Business School. All rights reserved.

Categories
podcast

484- An attempt at an in-person podcast conference

In this episode of The Podcast Reporter, we discuss the attempt at having an international in-person podcast conference in the year 2021. This came on November 26, 2020, in an email announcement from the podcastmovement.com team. They are trying to gain momentum for people to sign up and pay for a ticket to the conference.

However, they do temper the situation by stating that one of the 4 “tracks” now include one track for a VIRTUAL CONFERENCE. And, if the scan-demic continues to next year, they will refund your money in total if the in-person conference in Nashville is canceled.


Yes, as this post was published on November 27, 2020 (i.e., “Black Friday”) to make the purchase of the $175 USD tickets (and the higher priced ones, as well) available. And please note that this price is both for the in-person lowest priced ticket, as well as the virtual conference ticket — it is the choice of the purchaser to get either one. As the email states: “This year, you’ll have the option to attend in-person, or virtually. And best of all, you can register your in-person ticket now, and convert it to virtual attendance anytime leading up to the event in August. And if the event cannot happen at all, everyone will be offered a full refund.”

As a podcaster, you can register at this “special rate” at the following URL: https://podcastmovement.regfox.com/pm21

Remember that this event is now being scheduled for August 3rd to August 6th of 2021 — unless it is canceled.


For this podcaster, I admit that I am a bit behind. I did sign up for the event virtual ticket for the late 2020 Podcast Movement conference. However, I was not available during the entire time to participate — as I was totally involved in a full-time project for at least 3 weeks during the period of the conference. I am still having to go back and get my virtual link for replays, and then I can choose which sessions that I would like to “attend” over the internet.

Once that is done, then I will see if there will be any perceived VALUE on my part to sign-up for the 2021 scheduled conference or not.

I hope that you, yourself, will decide if the conference will be worth it — either in person or virtually. This can be done with a simple cost-benefit analysis of your show and your business. The podcastmovement.com site usually is pretty responsible for giving out information and schedules of the speakers, panels, keynotes and other activities of the conference. I would recommend that you sign up to be on their distribution list and then make your decision to purchase a ticket for the “event” after you have properly done your ROI analysis or your cost-benefit analysis for any perceived value for yourself and your show and your business (if you are into monetization).

Thank you for your attention.

Copyright (c) 2010, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

450- Podcasting criteria for conferences — still valid for 2021

In this episode of The Podcast Reporter, we repost and repurpose an episode (which was #104 of this series) that deals with the criteria that a podcaster would contemplate for attending or participating in a mega-conference for podcasters (e.g., Podcast Movement in 2021 in Nashville, etc.). And for this, I have some background information on other mega conferences in the past — namely, CES (Consumer Electronics Show), NMX (New Media Expo) and NAB (National Association of Broadcasters) from the years of 2015 to 2020.

I feel that this can be a good review and re-energization stimulus for those podcasters who have grown weary of the “cabin fever” syndrome of the plan-demic of 2020 with the mandatory stay-at-home orders from the governors of states and cities, etc. In other words, the podcasters may be ready to travel to a mega conference so that they can:

  • Socialize with other podcasters absent in the year 2020 in person;
  • Education and training from different tracks in the mega conferences;
  • Receive value from “how-to” sessions and speakers and panelists from the mega conferences for the subjects that can provide value to the podcaster;
  • See any type of podcast awards ceremonies (e.g., Podcast Peoples’ Awards ceremony, or the Hall of Fame awards, etc.);
  • Meeting and mingling with key podcast celebrities (e.g., possibly meeting Adam Curry, Dave Jackson, Daniel J Lewis, Ray Ortega, Gary Leland, Rob Walch, Rob Greenlee, Todd Cochrane, etc.); and
  • Select which presentations, panels, pitches, speakers, etc., would provide value to your objectives for attending the conference;
  • Prepare either a presentation or panel or demonstration at the exhibit hall; or
  • Prepare a live podcast episode recording at the “Podcast Pavilion” that would be available at the mega conference with a key podcaster with whom you have agreement to create recorded content; and
  • Demonstrate at the exhibit hall or the Podcast Pavilion your subject matter expertise, or your offer, offering, product or consulting services or other services;
  • Promote and sell your services, offers, offerings, products, etc., at the show to prospects that are attendees; and
  • Attend live sessions that will be recorded for the virtual ticket — but attend and be able to ASK QUESTIONS of the speakers, developers, presenters and panelists;
  • Note the sessions which you could not attend in person, but be ready to consume that same session in the following virtual ticket after the mega-conference. and finally
  • Many other activities which you can perform in person at such a mega-conference.

So, although this episode may be dated for some older podcasters, it still has plenty of evergreen content for the newer or aspiring podcasters that will resume the podcasting mega-conference possible attendance. For here, you have several key ROI criteria, as well as the value you can receive from these examples in this episode.

So, we hope that in 2021, the resumption of in-person mega conferences (like Podcast Movement in Nashville in 2021) will provide the opportunity for podcasters to once again get value from an inbound business shows and conferences — especially since most of the podosphere has been “zoomed out” and “virtual-meetinged-out” with poor quality live streaming or recordings that they can consume from home during lockdowns.

So, we hope you enjoy this repurposed episode that still can provide a lot of evergreen content and examples for you, the podcaster, once the economy recovers from lockdown during this plan-demic of 2020. And if you do decide to attend one of these conferences, we wish you the best in preparing your objectives, attending the presentations or speaking as a presenter, attending the exhibit hall and seeing the latest products, offerings and offers from the demonstrators — and getting the VALUE and ROI from the live event.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

Categories
podcast

437- What we have learned so far … Chris Brogan

In this episode, we focus on some thoughts that were delivered to us by a thought leader, Chris Brogan, in an email from his subscription list. The mail was dated 9 August 2020, and the subject was: “What we’ve learned so far.”

In addition, as one of the earliest podcasters in 2004 and 2005, he was one of the four founders of the podcamp events, which are barcamp-style inbound conferences that had several good ideas — among them, no fees for everyone, and all people were participants and not attendees, and that anyone could present and share without having to be in a psuedo-elite class.

Because I have known Chris since 2010 in our in-person meeting (and since 2007 in various podcamps and other podcast meetings and entrepreneur venues), I thought that his words-of-wisdom may be beneficial for both podcasters and entrepreneurs.


My dealings with Chris Brogan

The last time I met in person with Chris was in 2014 at the initial Podcast Movement conference in Dallas, in which he was the keynote speaker to kick off the first ever conference of this type (which is still going strong, with a virtual conference scheduled for October).

Before then, I had actually had an interview with him and Julien Smith, as co-authors of the book, Trust Agents. And we discussed the plights and tribulations and benefits that faced the entrepreneur at the time. In fact, I did record the interview, and it was published in PodcastReporter.com as a bonus episode on 28September2009.

And when it came time for him to be the keynote speaker of the very first Podcast Movement conference event in 2014, I was there with him to get his ideas for entrepreneur and podcaster success factors. So I did manage to corral him in a corner of the conference during a few moments which he did not have scheduled in a break-out or session, and I managed to get an interview at the Podcast Movement Conference in 2014:

The latter was known as episode # 12 of this show.


Now, sometimes the original text of a short email and what is said is much more important than a summary or an abridged edition. In this case, I felt that for the entrepreneur and podcaster to get the maximum benefit of this conversation, it would be best to deliver the entire message from Chris. And knowing him personally as I do (and, yes, I have purchased some of his webinars and offers from him before), I know that the would not mind for me to share these words with you. And if you find this of value, you may want to go to his web site and subscribe, or go to his YouTube channel of The BackPack

And there, you can also subscribe to his video channel and latest delivery of information.


“What we’ve learned so far…”

And here is the email letter that was sent out by Chris Brogan to his network of subscribers on 9 August 2020:

“All the world’s a stage, Fred.

Seems that way in pandemic-ville, doesn’t it? Endless Zoom calls (remember Skype?), and every speaker and podcaster friend I know getting back into video. It’s a very visual world for some.

I launched The Backpack Show originally to be a way to just connect and stay in touch. A …point of contact. Then, I shifted it to be a way to …catch up. Then, I knew I wanted to do it even better, so I brought Kerry O’Shea Gorgone in as consiglieri and co-host, and that’s the show.

Last week, I talked about the graphics changing the world. I thought I’d share some more learnings from the show as they apply to YOUR business and how to promote.

Steal These Learnings

Package – the ads and graphics conversation from last week covers this. You need visuals to really pop the projects you work on. Naming something is good. LABELING it is better.

Guide The Community – doing the Backpack Show for a little while now, it’s easy to feel like everyone’s been there to see every episode. There’s always someone new, so be crisp in guiding people through every experience. “It’s a business show, but with morning show energy” is one of our taglines because we’re setting the stage for what to expect. Do this often.

Promote – we’re getting ready to do a few Facebook ads to see if that pumps the numbers. Feels like it will. For as much as I ever tweet, or if Kerry tweets, that still drives very little traffic. If the guest shares the show with their community, the show pops.

Go Beyond – our guest list over the last few weeks and upcoming shows:

  • Mountain climber
  • Former pro football player/CEO
  • Professional comedians (2)
  • Magician/Positioning Expert
  • Broadway actor/singers (2)
  • The voice of Siri
  • NASCAR driver
  • Pro wrestler
  • YouTube celebrities (2)
  • Poop doctor
  • Chef
  • Adult film star and model
  • Futurists (2)

What’s interesting is that every time we invite one of our marketing or sales or business peers or friends, the results of attendance are mixed. Fewer views and less engagement for people in my same industry. Much more attendance and energy around the more unique guests.

Unknown is whether the perceived value of attending one type of show versus another changes. If you learn something from Daniel Pink or whoever, does it matter if fewer people see it than Scotland’s darling Janey Godley (who had 100x more views)?

Community-Driven – you know me. Everything I do has a massive community element. The show has live comments. We just launched a show email. We talk to guests and the community all the time on places like Twitter. Even more gratifying is we see people reach out and embrace our guests and thus expand those people’s communities even more. Threading together good people is the primary driving force behind how we execute the show.

Worth Checking Out / Thinking About

Not directly related to the show, but maybe so, it’s worth thinking about a few details:

  • People are consuming more video every day.
  • Very short form (sub 1 minute) and long form (over 30 minutes) seem to be the highest growth categories.
  • Instagram continues to gain attention share away from Twitter, Facebook, and the other social networks.
  • Email marketing is still the best platform for people hoping to do business with people and not just entertain.
  • People continue to make the transition from laptops/desktops to mobile-only computing/device usage. It’s a mobile world. Plan your business around that.

Finally – It’s the Work

You have what you sell and all that entails, but this – *waves hands around* – is also the work. Make content that engages. Connect with people around that content. It’s an easy model:

Content — Community — Marketplace

Build content that attracts people

Nurture those people into a community you serve

Articulate a marketplace that serves that community

That’s your work. Not just being good at your job. Not just running your company. It must be visible. And very very reinforced through repetition.

Are you ready for that?

Chris…”


We hope that these words from Chris Brogan may help to strengthen your resolve to succeed, in spite of the “Plandemic” and fearmongering and mask-debates going on during the virus crisis.

We hope that you can reflect on what you have learned so far, and that this will help to get you aimed at the targets of not only where you will want to go in the near future, but the success targets that you will have to learn in the coming months and years.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Chris Brogan. All rights reserved.

Categories
podcast

435- Podcasting virtual conferences and their efficacy

In this episode of The Podcast Reporter, we focus on the value of meetings and conferences for entrepreneurs as a result of this virus crisis of 2020 — especially since face-to-face or inbound meetings have always resulted in high value and returns for attendees or participants.

This episode is from the original point of view of this entrepreneur and podcaster — and we zero in on the podcast events and conferences of the past 15 years, with its ROI and value delivered as a result of participation (either as an attendee or a panelist in a session or as a presenter, etc.).

My background with events spans over 40 years — 30 of them in corporate America as an employee of a large multinational, and over 19 years as an entrepreneur. I had attended many events as both a demonstrator and attendee, as well as a presenter in the USA and other countries worldwide. So I have had plenty of experience in what is called “Events Marketing” and have seen the development of new practices and techniques and skills for events — both inbound and outbound (or virtual).

However, with this new plandemic of the virus crisis of 2020, most of the events have been canceled or shut down for the remainder of the year 2020. And even though some of the larger ones tried to reschedule for the latter part of the year, it was still evident that the ROI for the hosting organization of the event would not be realized, and so a cancellation and/or postponement was the only alternative.

Recently, I had participated both as a speaker and an attendee in the podcast conferences — from the New Media Expo (that dealt with all new media, such as blogs, video, screencasting and podcasting, etc.) to the Podcast Movement conferences, etc. And before then, I participated as demonstrator, speaker and attendee at the smaller inbound conferences such as the Podcasting events (e.g., the original Podcast and Portable Media Expo) and smaller Podcamps, etc.


So the question is: now that events have had to switch to a virtual “venue” over the internet, what value has been lost and what value has been gained?

Value Gained — especially ROI

The best part of the virtual conference is really a boon for the bean-counters — or for your budget, if you are a solo-preneur. That is, the SAVINGS in hard dollars that would have been spent in travel, lodging, food, laundry, transportation to and from the event, and other costs associated with inbound conferences that required an entrepreneur to go to an outside venue either to the other side of town or clear across the country (or even another country). The ROI possibility is greatly improved.

In addition, for HEALTH and HYGIENE reasons, the inbound events also save the entrepreneur from virus and health problems. This could be from the air circulated on an aircraft to and from the venue, to the hand-shaking, to the crowds at the event, and to the close proximity of demonstrators in the exhibit area when one is getting a demo of a product or getting information, etc. So there is no problem of contracting any colds or flu or other viruses (especially in late fall and winter times, such as those events in Las Vegas).

But besides the money saved and NOT spent, and besides the avoidance of hygienic and health threats, what are the OTHER values from avoiding the inbound conference?


“Paradise Lost” — especially in relationships and community

You can hear the list of valuable ROI engagements as discussed in recent podcast episodes from Evo Terra of Podcast Pontifications. In this podcast, he discusses the fact that the same type of relationship-building and getting to know someone in person cannot really be duplicated in a Zoom meeting or virtual conference over several days, where the speaker or demonstrator is speaking to a camera and not to a human being.

I agree wholeheartedly with Evo on that account. The last inbound conference I did attend was the Podcast Movement 2020 Evolutions event in Los Angeles (just before the lockdown occurred). I was able to re-energize with some of my fellow podcasters, as well as get to know some new contacts in person. The value and the nature of the relationship was unique only to person-to-person engagements and cannot be duplicated over the network with poor quality (as in zoom) or via a one-on-many presentation with poor audio and video. The Q-and-A portion of a virtual event cannot compare to asking a question live in front of the speaker or guest, and then later on catching that individual in the hallway or in the session room to get a one-on-one discussion, as well as handing a business card and asking for an interview, etc.

What seemed to be a great landscape and opportunity to derive value for future engagements, products, services, offerings and especially JOINT VENTURES was something which, unfortunately, I seemed to have taken for granted. And I think a lot of us can “resemble that remark” (as said by the cartoon cat, Garfield).

That great part of the in-person meetings and conferences was LOST — in fact, it seemed to me to be a “paradise lost” (as permitted by Milton) to the entrepreneur.

In addition, as a demonstrator, I was able to influence and promote my products, services, offerings, offers and web site, podcasts and other assets to the attendees and reporters of an event in a most influential way (that got good, measurable results) when I was in the exhibit hall of such a conference. And in the virtual world, this is entirely a situation lost.


The future and Regaining the value

So how can we regain the value of events in this re-defined normal of the world because of this plandemic and virus crisis, both now and after it is over?

For myself, as an entrepreneur and podcaster, I will continue to be VERY skeptical of the events as they go through their growing-up period of availability over the internet. I have already sat through different events, such as the SHIFT event from the PodcastMovement.com team. And for me, this registered as a very low 2 on a scale of 1 to 10, where 10 is excellent.

That does not mean to say that I will not risk to invest in other sessions or events. I have registered for the upcoming and non-refundable Podcast Movement Virtual conference for 2020, just to see how it is and compare it to other events. While I am hoping to get greater value out of that (comparing it to the Podcast Movement 2020 Evolutions inbound conference), I am not holding my breath — for I forsee some growing pains still going through their evolution, with the attendees as the losers on this end.

Thus, as long as you, as an entrepreneur, can keep a skeptical eye and know what type of VALUE should be delivered to you by these events, you can be a good judge and critical thinker of their worth to you. And you should be able to see how and what type of improvements are occurring in the world of virtual events.

With your eye on lower costs and your desire to obtain VALUE for your time and attendance (and cost from the entry fee or virtual ticket), you should be able to put together what we have always advised — a COST-BENEFIT-ANALYSIS chart with your expected outcomes and results. And with this, you can make a determination to either wait until the events go back to inbound or to receive the VALUE in some other form of delivery, be it by way of virtual conferences, webinars, calls with others on the network, podcasts, screencasts or other media and technologies.

We hope that you can plan for — and receive — the value you deserve after determining whether or not to participate in some way to a virtual event in the near future. As for myself, I will be skeptical, but I will also reach out to take a low-cost risk to see this new paradigm of events for entrepreneurs.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation  . All rights reserved.

Categories
podcast

432- Getting sponsors for Podcasting

In this episode of The Podcast Reporter, we review some suggestions delivered by several well-known podcasters on the theme of acquiring sponsors for your podcast. These suggestions were delivered in a July, 2020, post specified in email delivered to a distributiion list that was titled “4 Industry Experts On How to Get Podcast Sponsors.” And it was published by Captivate.com. From M. Asquith, “Captivate is a Rebel Base Media platform, made with  in the U.K.”

The four experts cited are:

This article was quite long in its explanation. But for me, hearing from both Evo Terra and Daniel J Lewis interested me. Not only are they long-time associates of mine and podcasters whom I have interviewed over the past 15 years, but their sincerity and their expertise is always acclaimed by myself in promoting them forward.

In fact, sponsorship is a theme for monetization for which they have been dealing and in which they have much experience. But I feel that they left out a key expert in this field from the Blubrry network, namely Todd Cochrane of the New Media Show podcast.


So this article answers the key question of  “How do you get Podcast Sponsors for your show?” as presented to these four individuals.

And so here is a brief list of their responses (and there are a few paragraphs to explain each response):

1. Do… Think About If Podcast Sponsorship Is Right For You
2. Don’t… Forget About Your Listeners
3. Do… Use Social Proof
4. Don’t… Be Afraid To Ask!
5. Do… Prepare Your Podcast Sponsorship Pitch
[Note:  according to the author, this may sound easy, and he says it actually is — with the following items being addressed in his “sponsor kit” — and his final message:
6. Putting It All Together: How to Find
Podcast Sponsors:
“Getting there is simple: keep it relevant, keep it entertaining, and most of all:
be confident that your podcast and audience is valuable.”

Now, Mark Asquith has been a relevant speaker at the Podcast Movement conferences and different events — and I myself saw his presentation at the last inbound Podcast Movement 2020 Evolutions conference. He has had success in gaining notoriety.

And so, from some of the top experts with experience in the field of sponsorship, I would suggest that you consume the content of this post. And if your marketing and sales plans for your business contain the element of sponsorship for monetizing your podcasts, then this may be a gem waiting for your to create elements in your checklist for marketing tactics. And we hope that this will help your podcast become more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Mark Asquith . All rights reserved.

Categories
podcast

430A- Strategies on being a speaker at a podcast conference

In this repurposed episode of The Podcast Reporter, we review for you once again some strategies that can help you apply to be a speaker for a podcast conference (either virtual or in-person). We will also deliver a list of BENEFITS, as well as DETRIMENTS, in becoming a conference or meeting speaker for podcasting.

This episode is being delivered to you, as a podcaster, since we have received the email from the Podcast Movement team in which podcasters are being INVITED to apply to be a speaker or panelist or exhibitor for the upcoming annual conference — and this year, it will be virtual. So for 2020, the online delivery may be your strength, instead of having to present in person to large crowds or gatherings. This can be a benefit for some podcasters. And so this episode can be timely for those podcasters who may still be sitting on the fence and have not decided if they should try to be a speaker (instead of an attendee) at the upcoming Podcast Movement fall conference.


Now, the laundry list for both benefits and detriments is long and is too numerous to list here, in the show notes. Instead, this EVERGREEN content can assist many new or aspiring podcasters to decide if now is the time to apply for being a conferenece session speaker or as a panelist participant in such a conference. Or perhaps the best thing would be to be a demonstrator or exhibitor in the exhibit area of the conference.

So we hope that these strategies and tactics can help you become a great speaker or presenter or panelist or exhibitor at the upcoming Podcast Movement conference — or any other podcast conference. And we wish you the best in delivering your best content or demonstrating or exhibiting your best offerings and sites at the event in a virtual manner this year (and possibly in person for next year in Nashville).

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and PodcastMovement.com. All rights reserved.