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podcast

574- Response to most-asked question by podcasters

In this episode of The Podcast Reporter, we review some content that answers the issue of the most asked question by podcasters in podcasting. So in a keynote at the 2021 Podcast Movement conference, we have the speaker tell all:  “The existential question for so many of us is not how do I grow my audience, but why did my audience stop growing?

For this, we look to the web site by Tom Webster, who gave a presentation at the conference.

However, in the article from his website, Tom gives the very simple explanation that is above and beyond any SEO or promotion programs or social media referrals, etc.: “There are many answers to the question ‘how can I grow my audience,’ but there is one simple answer to the question, “why did my audience stop growing?” You might not like it, but here it is: because people stopped recommending your podcast.”

So this leads me to believe that WOMMA (“word-of-mouth-marketing-advertising”) may be the best way and the really old way in proven circles to help grow your audience. For myself, as a podcaster, I have seen this work and I am a case study of this with a podcast show that has seen its audience grow for the past year without a single SEO tactic, without a single promotion on the web or on social media, and without any paid advertising of any kind. It was strictly on referrals made by word of mouth by those podcasters who had a stream of shows listened to by the world audiences. They had mentioned that it was a great show, with value — and the audiences grew in their participation very quickly and very largely.


And although I did not plant any questions to my listeners, I feel that those who listened to the show had the following issues addressed, as Tom Webster mentions in his article:

“In my keynote at Podcast Movement I focused on the concept of recommendability, and gave three things every podcaster could do to improve theirs:

  1. Know who you are for, and why they are there
  2. Make your show easy to recommend
  3. Master your craft”

Then Tom goes into detail and explains each one of those three bullets in his presentation. He also has some charts in which he goes into detail about discoverability of podcast shows, and why you should think more about other areas beyond being discovered — especially recommendability.

And I believed that the case study of the show mentioned from my team addressed all of these in several ways. So, sometimes you can reach a level of success in growing our audience without your even planning for it or paying for it — all due to the word-of-mouth marketing and advertising given by others through recommendability.

So, thus, I would recommend that you consume the article from Tom (if you did not have a chance to consume the audio of his presentation from a virtual ticket of the conference or you did not have a presence in person at the conference). You may want to see how you may define and plan for recommendability in addition to discoverability — and beyond — for the success of your show in growing your audience.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Tom Webster and michaelandmike.com. All rights reserved.

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podcast

572- Take-aways from podcast conferences — then and now

In this episode of the Podcast Reporter, we discuss some “After-Action-Reports” (as they were called if you were in the military) and a promotion to describe benefits of the conference from some podcasters who did attend in person the Podcast Movement conference — in particular, the latest conference in 2021 and the very first initial conference in 2014.


The first Podcast Movement conference in 2014:

In this same podcast show, we presented an older episode of this podcast show that stated the benefits that you would miss if you would not attend Podcast Movement (initial conference in 2014):

And the slides that promoted this theme are in this PowerPoint slide presentation:

https://traffic.libsyn.com/secure/fgcastgain/PDF_of_NineThings-PodcastMovement-presentation-slides_1.pdf


The recent Podcast Movement conference after-action report:

In a recent edition of the Podcast Business Journal, Matty Staudt delivered his perspectives by publishing his “Five Things I Learned at Podcast Movement.”

The summary of these benefits received by Matty are stated in the following, as Matt states: “…it was still a an amazing time with some excellent speakers. Here are my top five takeaways.”

  1. Our industry continues to be one where everyone supports each other.
  2. Podcasting for brands is becoming big business.
  3. Monetization is all the talk…. We are still a young industry and a lot needs to shake out, but I’ve never seen so many tools available to monetize shows without relying on CPM. It’s still a tough road to hoe for most, but it’s getting better.
  4. Everyone wants to be Clubhouse.
  5. Radio is getting serious and being taken more seriously.

And you may ask “who is Matty Staudt?” For your benefit, we answer that question with the information in this article:

Matty Staudt is the EVP of Podcasting for Amaze Media Labs producers of podcasts for brands and events, Founder of Jam Street Media, and former VP of Podcast Programming at iHeart. You can find him on all socials @mattystaudt or email at matty@amazemedialabs.com 


It was interesting to compare the notable benefits of attending this same conference as it has morphed into an inbound event within the podosphere. We hope that you, too, can find benefits in attending.

For this podcaster, I did attend the initial Podcast Movement conference in 2014 (in which I did share a booth and meet another podcaster, Mr. Ben Krueger of cashflowpodcasting.com); I also did attend the Podcast Movement 2020-Evolutions in February —  but I did not attend the most recent conference in Nashville in 2021.

However, I do plan to attend the 2022 Podcast Movement conference in the first quarter of the year. I have received benefits both in education and training and knowledge and in-person connections and improvement of relationships with other podcasters — as well as getting interviews from the attendees and the exhibitors at the conference.

Thus, we shall see how the situation for attending live events will evolve and what the nature of the podosphere will be at that time.

We hope that you, too, can attend a conference in person (or online in the virtual conference) and get the benefits to help your podcast show for your podcasts to grow and be successful. For this, we recommend that you do create a cost-benefit analysis to justify participating in an upcoming conference.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Podcast Business Journal and Paul Colligan and Matty Staudt and michaelandmike.com. All rights reserved.

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podcast

517- BONUS — Networking events and Podcaster attendance

In this episode of The Podcast Reporter, we discuss the topic of networking events and whether or not entrepreneurs and startups should attend — either in person or online for a virtual event.

With the lockdown situations easing a bit more and more, it could be possible for us to attend in person the inbound conferences. In this episode, we give an example of my own attendance of the Podcast Movement 2020-Evolutions conference in person prior to the lockdowns and the upcoming Podcast Movement 2021 in Nashville, Tennessee. In this latter event, a ticket will allow you to “attend” in person or virtually (as they will be holding an inbound event and simultaneously online, as well).

As a clear discussion of criteria for determining a good ROI for attending such an event, we include a repurposed episode from a prior podcast called The Struggling Entrepreneur. This repurposed episode is a narration of a prior blog post from Lisa Wells, who maintains focus for getting good results from such an event — and she gives her own personal examples.

Note: after the blog post narration, I deliver some of my own caveats for attending too many networking events — and these are from my own experience earlier in my days as a novice entrepreneur and focusing on podcast conferences and meetings.

I hope that you will find value in this post for your planned “attendance” at scheduled networking events — whether virtual on in person.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and LisaRWells.com. All rights reserved.

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podcast

501- Strategies for being a speaker in a podcast event

In this episode of The Podcast Reporter, we deliver an updated version of an earlier episode that has been mostly repurposed. It deals with listing some strategies for you to become a speaker or presenter or demonstrator in the exhibit hall or “virtual exhibit area” at a podcasting event or conference.

If you have attended New Media conferences or other podcast events (such as those mentioned, above), and if you have never been a speaker at such an event, perhaps you are wondering if you should throw your name in the ring and be a speaker or panelist at one of these events.

If you are relatively new into podcasting — or if you have been a podcaster for a time, but have been reluctant to apply as a speaker to an event — you may want to consider the strategies dealing with the commitment of being a speaker and participate in these events.

In this episode, we will quickly try to examine in an overview format both the benefits, as well as the detriments, of being part of a key event as a podcaster.

So what is my own background as a speaker in Podcasting (2006 to 2021)?

This Podcast Reporter has been involved as a speaker and presenter in podcasting events since 2006. In San Francisco, I began as a speaker at the 3rd Podcamp. After that, I had been a speaker at multiple Podcamps in San Antonio, Texas, and other locations nationwide. Also, I had spoken at the New Media Expo (in 2011), as well as The New Media Expo podcasting tract until 2015 (the last NMX show). I also shared the stage with Jay Ehret of the Marketing Spot podcast show at a ProductCamp, as well.  I was also a session speaker since the very first  Podcast Movement conference, etc. And then my product line advanced into not only podcasting, but screencasting and video content creation and marketing.

In addition, I had been an instructor in multiple locations and taught the course of Podcasting 101 to various audiences (both public sector and private sector). And I have been a podcasting consultant and video training screencaster for the last 9 years.


Thus, I would like to review the attractive benefits — as well as some possible detriments — for you as a podcaster in becoming a new speaker at these events.

A Key Strategy: Review Events and pick the one(s) best for you

Since conferences are money-making events for those who plan and stage and produce and hold them, there is usually a lot of confusion and hype in reviewing a show or conference. You have to go through the exaggeration and hype to get to the real matter and content of the conference to see what audiences can benefit and what you can get out of it for your business or podcast.

BENEFITS: Why be a speaker or panelist participant

  • Recognition as a subject matter expert–
  • Opportunity to grow your audiences and subscriptions–
  • Obtain skills to improve your public speaking and training —
  • Enjoyment of educating and training others —
  • Benefit of conference costs: the admittance to the event and a possible virtual ticket —
  • Face-to-face meeting with key podcasters and others (for live in-person events) —
  • Possible education and training in podcasting —
  • Striking up joint ventures or other business relationships —

Launch or Pre-launch activities or venue for your offerings —

  • Promotion of your podcast, products, offerings or services —
  • Possible success in sales of your offerings or services —
  • Leads for future profitable ventures or sales —
  • The enjoyment of educating and helping others —
  • Enjoy the in-person or virtual community with other podcasters —
  • Possible “Sneak-peek” at offerings in an exhibit area or demonstration arena, either in-person or virtual —
  • Create content in a “podcast” booth or “pavilion” booth or setting
  • Gain credibility in getting interviews as a speaker or bumpers

Possible Detriments: Just be content as an attendee

  •  Commitment of costs i.e., funding travel, lodging and other expenses (for in-person events)–
  • Time away from your business (a hidden cost, but one that could be very critical in both virtual and in-person settings)–
  • The internal fear of not living up to your expectations — “fear”–
  • Perception of the reception of your presentation from your audiences–
  • Perhaps the inability to promote or sell your offerings —
  • Bad timing prior to your launch or pre-launch —
  • Family life or personal life or business commitments are not right —

Get content from interviews with podcasters or bumpers

Alternative: Do not attend in person — Only get the Virtual Ticket

  • The Virtual Ticket (if offered) – benefits
  • The Virtual Ticket — missing the Q/A, in-person buzz and exhibits —
  • Perhaps the best value for your budget, time and business —

What is your strategy for you and your business in Podcasting?

As you can see, there are several conferences available, and they seem to grow in number (even the virtual events) every year.

You have to determine if you want to have the notoriety of being a speaker, the ability to place this on your resume or CV, and enjoy the benefits of presenting or participating as a panelist in an event or not.

For myself, if my health would allow me, I would still both attend the in-person sessions and/or  speak at a podcast show or event. As a podcaster, I would still embrace all the benefits — because it would be right for me and my business.

However, YOUR business strategy and podcasting strategy will help you to review your options and determine which is best for you.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation. All rights reserved.

Categories
podcast

492- Podcasting is on the rise — 8 reasons why

In this episode of The Podcast Reporter, we summarize an article’s content about the gaining popularity and consumption of podcasting today. The article is from whatsnewinpublishing.com and it is titled “Why podcasting is on the rise: 8 trends publishers cannot ignore.”

As you will hear in this audio episode, there is a short summary for each of the 8 reasons, and we explain the graphs, charts and images that accompany this article.

“As the podcasting market continues to expand across the globe, here are eight ideas and implications shaping podcasting continued ascendancy: “

1. Podcasts can offer advertisers flexibility in an uncertain world

 2. Seamless integration with content can help

3. Ad Spend is becoming more strategic 

4. We’re seeing growth in programmatic audio ad buys

5. Investment in original content is growing

6. Major audio platforms are expanding overseas

7. Podcasts offer opportunities to drive membership and subscriptions

8. Podcasting and Audio remain growing markets

We recommend that you peruse this article and see if you can either create a strategy for your own podcast show, or try to see if your show does fit into one of these reasons, so that you can exploit the cause and have an effect that will provide a path for success of your show.

Perhaps one of the ways you can put to use a tactic for implementing one of these reasons would be to attend or participate in some of the podcast conferences (like Podcast Movement, either in person or virtually online). You can get to know the players that can be most influential in these areas of interest and see if you can result with either a joint venture or a marketing/sales plan for your show — or even just a growth plan for your audience strategies. If so, then you may have come upon a small golden nugget for your podcast show, podcast business and podcast episodes.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and whatsnewinpublishing.com . All rights reserved.

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Uncategorized

505- Third try for Podcast University — hoping to get it right

In this episode of The Podcast Reporter, we present to you the invitation that was sent by the folks at Podcast Movement for PMU (Podcast Movement University).

Now, this program is now on its third try for entering the podosphere with some success — since the dark days of 2007, when Jason Van Orden first published the Podcast University program when his book was on sale in the first Podcast and Portable Media conference in Ontario, California.

The promotion was sent out via email to members who had attended or registered for the Podcast Movement Conference in the past. And here is the pdf document that described this new program:

https://traffic.libsyn.com/secure/fgcastgain/505-_Invitation_for_PMU_-_a_third_time.pdf


If you want to sign up for this, you have to choose between two plans. Since this is a paid offering, you may choose for the monthly or annual offering. Yes, although the first month is free, you still have to give the site your credit or debit card information and then begin to be charged after the first month.

I, myself, did not want to sign up for this program for a third time (the first 2 were failures), and so I chose not to enroll nor give my financial information.

However, as you will hear in this audio episode, the benefits for pro podcasters may not seem to be as rich as in prior offerings. At least, they were not for me when I did my cost-benefit analysis (which I also based on past experiences from the last “University” offering).

I hope that you can also compare and contrast the benefits and the return-on-investment for this offering of the program so that you can see the possible benefit of this program for your own podcast show. And if you do sign up for it, I wish you the best of luck in achieving your goals as a participant of this program.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and podcastmovement.com. All rights reserved.

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podcast

479- Podcasting business school — interview with Ben Krueger

In this episode of Podcast Reporter, we discuss a recent interview that took place at the Podcasting Business School and Ben Krueger (of cashflowpodcasting.com). It was episode 122.

In the podosphere, I myself have known Ben since 2014, when we both shared an exhibitor table at the very first Podcast Movement conference in Dallas. And I have followed him, since he has delivered value to listeners by his advice (most of it for free from his blog) on how to improve your podcasting and get benefit as a profitable podcast.

As you may know, Ben Krueger is the Podcast Educator, Founder & CEO of Cashflow Podcasting and he’s dedicated to helping Industry Advocates to start, launch and grow world-class podcasts for their businesses. This article spells out the value that Ben brings to new and aspiring podcasters:  “He believes podcasting is one of the best tools to help leaders reach more people, connect more deeply and make an impact because it allows them to educate, motivate and advocate at scale like nothing else.”

Ben Krueger

So this episode 122 of Podcasting Business School as Ben discusses these sub-topics:

  • How he got started in podcasting.
  • Why he things more brick and mortar businesses need to have podcasts to grow their brand.
  • His top tips for podcasting growth.
  • His top recommendations for podcasters that are just getting started.

For this podcaster, I found the concept that Ben delivered that podcasters can be of several categories — and one of them is “riffers.”

Also, Ben describes his beginning journey into the podosphere, including his education into podcasting, and his experience in creating a brand and producing a podcast that will support a business brand — especially with an “internship” in podcasting.

What was very interesting in this interview was Ben’s advice on new or aspiring podcasters “applying blinders.” As you will hear in that interview in episode 122 of Podcasting Business School, this is a description of a trap that the neophytes can fall in when they want success to occur faster than is occurring

Another point that is key to understanding formula for monetization is to find out (from research and survey info) what your audience is willing to pay for. Because very few podcasters don’t — they are so involved (and enamored) with their show, that they do not look beyond their passion. They equate success with their own emotions in finding real value for their listeners.

We hope that you can find come good gems for your podcast show from this 51-minute interview with Ben Krueger.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Podcasting Business School. All rights reserved.

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podcast

484- An attempt at an in-person podcast conference

In this episode of The Podcast Reporter, we discuss the attempt at having an international in-person podcast conference in the year 2021. This came on November 26, 2020, in an email announcement from the podcastmovement.com team. They are trying to gain momentum for people to sign up and pay for a ticket to the conference.

However, they do temper the situation by stating that one of the 4 “tracks” now include one track for a VIRTUAL CONFERENCE. And, if the scan-demic continues to next year, they will refund your money in total if the in-person conference in Nashville is canceled.


Yes, as this post was published on November 27, 2020 (i.e., “Black Friday”) to make the purchase of the $175 USD tickets (and the higher priced ones, as well) available. And please note that this price is both for the in-person lowest priced ticket, as well as the virtual conference ticket — it is the choice of the purchaser to get either one. As the email states: “This year, you’ll have the option to attend in-person, or virtually. And best of all, you can register your in-person ticket now, and convert it to virtual attendance anytime leading up to the event in August. And if the event cannot happen at all, everyone will be offered a full refund.”

As a podcaster, you can register at this “special rate” at the following URL: https://podcastmovement.regfox.com/pm21

Remember that this event is now being scheduled for August 3rd to August 6th of 2021 — unless it is canceled.


For this podcaster, I admit that I am a bit behind. I did sign up for the event virtual ticket for the late 2020 Podcast Movement conference. However, I was not available during the entire time to participate — as I was totally involved in a full-time project for at least 3 weeks during the period of the conference. I am still having to go back and get my virtual link for replays, and then I can choose which sessions that I would like to “attend” over the internet.

Once that is done, then I will see if there will be any perceived VALUE on my part to sign-up for the 2021 scheduled conference or not.

I hope that you, yourself, will decide if the conference will be worth it — either in person or virtually. This can be done with a simple cost-benefit analysis of your show and your business. The podcastmovement.com site usually is pretty responsible for giving out information and schedules of the speakers, panels, keynotes and other activities of the conference. I would recommend that you sign up to be on their distribution list and then make your decision to purchase a ticket for the “event” after you have properly done your ROI analysis or your cost-benefit analysis for any perceived value for yourself and your show and your business (if you are into monetization).

Thank you for your attention.

Copyright (c) 2010, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

450- Podcasting criteria for conferences — still valid for 2021

In this episode of The Podcast Reporter, we repost and repurpose an episode (which was #104 of this series) that deals with the criteria that a podcaster would contemplate for attending or participating in a mega-conference for podcasters (e.g., Podcast Movement in 2021 in Nashville, etc.). And for this, I have some background information on other mega conferences in the past — namely, CES (Consumer Electronics Show), NMX (New Media Expo) and NAB (National Association of Broadcasters) from the years of 2015 to 2020.

I feel that this can be a good review and re-energization stimulus for those podcasters who have grown weary of the “cabin fever” syndrome of the plan-demic of 2020 with the mandatory stay-at-home orders from the governors of states and cities, etc. In other words, the podcasters may be ready to travel to a mega conference so that they can:

  • Socialize with other podcasters absent in the year 2020 in person;
  • Education and training from different tracks in the mega conferences;
  • Receive value from “how-to” sessions and speakers and panelists from the mega conferences for the subjects that can provide value to the podcaster;
  • See any type of podcast awards ceremonies (e.g., Podcast Peoples’ Awards ceremony, or the Hall of Fame awards, etc.);
  • Meeting and mingling with key podcast celebrities (e.g., possibly meeting Adam Curry, Dave Jackson, Daniel J Lewis, Ray Ortega, Gary Leland, Rob Walch, Rob Greenlee, Todd Cochrane, etc.); and
  • Select which presentations, panels, pitches, speakers, etc., would provide value to your objectives for attending the conference;
  • Prepare either a presentation or panel or demonstration at the exhibit hall; or
  • Prepare a live podcast episode recording at the “Podcast Pavilion” that would be available at the mega conference with a key podcaster with whom you have agreement to create recorded content; and
  • Demonstrate at the exhibit hall or the Podcast Pavilion your subject matter expertise, or your offer, offering, product or consulting services or other services;
  • Promote and sell your services, offers, offerings, products, etc., at the show to prospects that are attendees; and
  • Attend live sessions that will be recorded for the virtual ticket — but attend and be able to ASK QUESTIONS of the speakers, developers, presenters and panelists;
  • Note the sessions which you could not attend in person, but be ready to consume that same session in the following virtual ticket after the mega-conference. and finally
  • Many other activities which you can perform in person at such a mega-conference.

So, although this episode may be dated for some older podcasters, it still has plenty of evergreen content for the newer or aspiring podcasters that will resume the podcasting mega-conference possible attendance. For here, you have several key ROI criteria, as well as the value you can receive from these examples in this episode.

So, we hope that in 2021, the resumption of in-person mega conferences (like Podcast Movement in Nashville in 2021) will provide the opportunity for podcasters to once again get value from an inbound business shows and conferences — especially since most of the podosphere has been “zoomed out” and “virtual-meetinged-out” with poor quality live streaming or recordings that they can consume from home during lockdowns.

So, we hope you enjoy this repurposed episode that still can provide a lot of evergreen content and examples for you, the podcaster, once the economy recovers from lockdown during this plan-demic of 2020. And if you do decide to attend one of these conferences, we wish you the best in preparing your objectives, attending the presentations or speaking as a presenter, attending the exhibit hall and seeing the latest products, offerings and offers from the demonstrators — and getting the VALUE and ROI from the live event.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

Categories
podcast

437- What we have learned so far … Chris Brogan

In this episode, we focus on some thoughts that were delivered to us by a thought leader, Chris Brogan, in an email from his subscription list. The mail was dated 9 August 2020, and the subject was: “What we’ve learned so far.”

In addition, as one of the earliest podcasters in 2004 and 2005, he was one of the four founders of the podcamp events, which are barcamp-style inbound conferences that had several good ideas — among them, no fees for everyone, and all people were participants and not attendees, and that anyone could present and share without having to be in a psuedo-elite class.

Because I have known Chris since 2010 in our in-person meeting (and since 2007 in various podcamps and other podcast meetings and entrepreneur venues), I thought that his words-of-wisdom may be beneficial for both podcasters and entrepreneurs.


My dealings with Chris Brogan

The last time I met in person with Chris was in 2014 at the initial Podcast Movement conference in Dallas, in which he was the keynote speaker to kick off the first ever conference of this type (which is still going strong, with a virtual conference scheduled for October).

Before then, I had actually had an interview with him and Julien Smith, as co-authors of the book, Trust Agents. And we discussed the plights and tribulations and benefits that faced the entrepreneur at the time. In fact, I did record the interview, and it was published in PodcastReporter.com as a bonus episode on 28September2009.

And when it came time for him to be the keynote speaker of the very first Podcast Movement conference event in 2014, I was there with him to get his ideas for entrepreneur and podcaster success factors. So I did manage to corral him in a corner of the conference during a few moments which he did not have scheduled in a break-out or session, and I managed to get an interview at the Podcast Movement Conference in 2014:

The latter was known as episode # 12 of this show.


Now, sometimes the original text of a short email and what is said is much more important than a summary or an abridged edition. In this case, I felt that for the entrepreneur and podcaster to get the maximum benefit of this conversation, it would be best to deliver the entire message from Chris. And knowing him personally as I do (and, yes, I have purchased some of his webinars and offers from him before), I know that the would not mind for me to share these words with you. And if you find this of value, you may want to go to his web site and subscribe, or go to his YouTube channel of The BackPack

And there, you can also subscribe to his video channel and latest delivery of information.


“What we’ve learned so far…”

And here is the email letter that was sent out by Chris Brogan to his network of subscribers on 9 August 2020:

“All the world’s a stage, Fred.

Seems that way in pandemic-ville, doesn’t it? Endless Zoom calls (remember Skype?), and every speaker and podcaster friend I know getting back into video. It’s a very visual world for some.

I launched The Backpack Show originally to be a way to just connect and stay in touch. A …point of contact. Then, I shifted it to be a way to …catch up. Then, I knew I wanted to do it even better, so I brought Kerry O’Shea Gorgone in as consiglieri and co-host, and that’s the show.

Last week, I talked about the graphics changing the world. I thought I’d share some more learnings from the show as they apply to YOUR business and how to promote.

Steal These Learnings

Package – the ads and graphics conversation from last week covers this. You need visuals to really pop the projects you work on. Naming something is good. LABELING it is better.

Guide The Community – doing the Backpack Show for a little while now, it’s easy to feel like everyone’s been there to see every episode. There’s always someone new, so be crisp in guiding people through every experience. “It’s a business show, but with morning show energy” is one of our taglines because we’re setting the stage for what to expect. Do this often.

Promote – we’re getting ready to do a few Facebook ads to see if that pumps the numbers. Feels like it will. For as much as I ever tweet, or if Kerry tweets, that still drives very little traffic. If the guest shares the show with their community, the show pops.

Go Beyond – our guest list over the last few weeks and upcoming shows:

  • Mountain climber
  • Former pro football player/CEO
  • Professional comedians (2)
  • Magician/Positioning Expert
  • Broadway actor/singers (2)
  • The voice of Siri
  • NASCAR driver
  • Pro wrestler
  • YouTube celebrities (2)
  • Poop doctor
  • Chef
  • Adult film star and model
  • Futurists (2)

What’s interesting is that every time we invite one of our marketing or sales or business peers or friends, the results of attendance are mixed. Fewer views and less engagement for people in my same industry. Much more attendance and energy around the more unique guests.

Unknown is whether the perceived value of attending one type of show versus another changes. If you learn something from Daniel Pink or whoever, does it matter if fewer people see it than Scotland’s darling Janey Godley (who had 100x more views)?

Community-Driven – you know me. Everything I do has a massive community element. The show has live comments. We just launched a show email. We talk to guests and the community all the time on places like Twitter. Even more gratifying is we see people reach out and embrace our guests and thus expand those people’s communities even more. Threading together good people is the primary driving force behind how we execute the show.

Worth Checking Out / Thinking About

Not directly related to the show, but maybe so, it’s worth thinking about a few details:

  • People are consuming more video every day.
  • Very short form (sub 1 minute) and long form (over 30 minutes) seem to be the highest growth categories.
  • Instagram continues to gain attention share away from Twitter, Facebook, and the other social networks.
  • Email marketing is still the best platform for people hoping to do business with people and not just entertain.
  • People continue to make the transition from laptops/desktops to mobile-only computing/device usage. It’s a mobile world. Plan your business around that.

Finally – It’s the Work

You have what you sell and all that entails, but this – *waves hands around* – is also the work. Make content that engages. Connect with people around that content. It’s an easy model:

Content — Community — Marketplace

Build content that attracts people

Nurture those people into a community you serve

Articulate a marketplace that serves that community

That’s your work. Not just being good at your job. Not just running your company. It must be visible. And very very reinforced through repetition.

Are you ready for that?

Chris…”


We hope that these words from Chris Brogan may help to strengthen your resolve to succeed, in spite of the “Plandemic” and fearmongering and mask-debates going on during the virus crisis.

We hope that you can reflect on what you have learned so far, and that this will help to get you aimed at the targets of not only where you will want to go in the near future, but the success targets that you will have to learn in the coming months and years.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Chris Brogan. All rights reserved.