Tag: Evo Terra

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634- Podcasting pundit retires as podcaster — for now

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In this episode of The Podcast Reporter podcast show, we discuss how one of the first podcasters in the podosphere (in fact, he was one of the two authors — the other being Tee Morris) who “wrote the book on podcasting”, PODCASTING FOR DUMMIES) had recently announced that he was no longer going to be a pundit about all things podcasting.

In fact, he mentioned in a November, 2022, episode of his recently finished podcast show, Podcast Pontifications, that he had wrapped up his show. He had exhausted all the topics for himself that dealt with podcasting as a pundit. He was now going into the area of audio fiction / drama as a type of curator, among other things. His new site is theend.fyi.

We are describing Evo Terra, who was also known as “the disrupter.” He had published over 600 episodes for this last podcast show. He was also flattered to be called “a contrarian.”

Now, I myself know Evo since 2007, when I met him in person at the 4th podcast event called Podcamp (very much executed like a barcamp-style event) in Arizona. And since then, I have had several interviews with him for some of my podcasts, as well as having met with him at other podcast conferences, such as the initial podcast movement conference in Dallas in 2014. And Evo proudly proclaimed that he was a professional “contrarian” or “disrupter,” as he had new ideas that went outiside-of-the-box in thinking and creativity for podcasting and new media.

So, what were his reasons for content-exhaustion? And where does he plan on spending his time in the podosphere for the near future? You can go to his last episode of PodcastPontifications.com to get all the details, but I feel that he wanted to slow down on the tech and the fast-moving changes in the podosphere — especially in advertising and the way that this was changing podcasting. He wanted to move more into the area of creativity and curation for crime and drama podcasts with multiple media.

Now, what does this earth-shattering news mean to podcasters — from the professional podcasters to the hobby and new podcasters?

For this podcaster, it means that both advertising and political themes have dominated the podosphere to the point of making me sick of them. Perhaps other listeners share the same idea, for I do refuse to listen to them. Case in point:  even Evo had become subject to political pontifications, which he did for his last several podcast episodes (and this controversial view may have offended many of the listeners to his show).

However, I do wish the best for Evo in his new venture as he pivoted in the podosphere to his new site of The End newsletter and website for his future work in drama, fiction and live audio podcasting. My best to the disrupter and contrarian of New Media — I feel he may get to a winning strategy with this pivot.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Evo Terra. All rights reserved.

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623- Step by step guide to editing and producing Podcasts

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In this episode of The Podcast Reporter show, we disclose information about a post by Ben Krueger that describes “a step by step guide to podcast editing and production.”

As you may know, Ben is the podcaster with his site called Cashflowpodcasting.com. He has delivered many resources (many of them free as pdfs) to those who are mainly new or aspiring podcasters. I have valued his deliveries of advice and resources since I met him personally in 2014 where I shared a booth with him in the expo hall during the very first Podcast Movement conference.

Ben Krueger

Ben first goes into the do-it-yourself approach to creating a podcast show and recording and editing its episodes. He refers to free software, such as audacity and others like auphonic to help podcasters in the editing of audio for podcasting. In fact, I, myself, have used various versions of the free software, Audacity, since my beginning in the podosphere. And with the help of good microphones, other devices and good software, I still continue using it today to record and edit my podcast episodes.

He then explores the idea of hiring a team to do your podcast editing, thus freeing you up to pursue content creation and marketing and sales and other talents. As we said in our last episode, you could hire a studio or an agency or get a podcast consultant to which you can “farm this out.”

But he ends this summary of the article with the suggestions for the do-it-yourself podcast editing — and he emphasizes why you should not be afraid of learning the tools and getting a good workflow down for editing the audio files yourself.

When I started my trip into the podosphere in 2005, there were no tools or training for being a podcaster and creating a workflow to do editing. It was not until I had read the book by Evo Terra and Tee Morris called Podcasting for Dummies that I learned the elements of a podcast and its creation. And it was not until 2006 that I was able to view and follow the audio and video training by Jason Van Orden to learn how to podcast. And in a little over one day, I had my first podcast episode created, edited and published on a public platform. And after that, I started discovering the podcasters who were podcast  consultants that offered to help you create and publish your podcast shows and episodes — and I chose Dave Jackson from The School of Podcasting as my podcast consultant. With his advice and his tutoring, I quickly learned a good workflow about podcasting, and I started creating more shows and publishing more episodes in the podosphere.

And I have never looked back after some 16 years.

Now, although today, you have a myriad of choices from agencies to consultants from which to choose,  you can select the best source and alternatives for you (in terms of quality, offerings, cost and results) to begin your career (be it part-time or full-time) into podcasting. And then you can also progress to the next step of setting up your podcasting as a tactic for your business — or you may even set up your own entrepreneurship as a podcasting business, as the tools and education and training for this are also available in many places and from many sources. As stated by Adam Schaeuble of the podcast show called the Podcasting Business School, you can treat your podcasting endeavor like a business, but enjoy it like a hobby.

And take it from someone like myself that has been a podcast consultant for over 10 years, there is a lot of room in the podosphere for those who want to use their creativity to improve the way podcast editing is done and the workflow for podcast production today.

One final note — Ben also has a call-to-action at the end of the post for you to download his free book, as well as know about his roadmap. I would suggest that you scan the article in the post by Ben to see if your world of podcasting can improve with the help of others — either as consultants, agencies or professionals — or with books or tutorials that can help you learn new materials, new ways, new tools and become more successful in publishing your podcast episodes.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger of cashflowpodcasting.com and audacity and auphonic and Dave Jackson of schoolofpodcasting.com, and Tee Morris and Evo Terra. All rights reserved.

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610- Companion Podcast shows — possible resources for success

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In this episode of The Podcast Reporter, we discuss an age-old manner of supporting your podcast business, as well as promoting your podcast show. And this is by incorporating a resource known as THE  COMPANION PODCAST. And we have two cases-in-point of success stories about companion podcasts that highlight and promote books written by podcasters who are also authors:

and I will also briefly mention my own experiences with companion podcast shows for my programs of Finance for Startups and Gain Control of Your Day in the earlier years of the podosphere.

In this book, Dave has had an update to his earlier book titled More Podcast Money. This is really just the latest information that Dave has delivered on how to monetize your podcast, should you wish to get money from your podcast. This is a current example of a companion podcast to help promote and sell the book. And it has resulted in a success story, but not one of titanic proportions of revenue success.

In this original book published in 2005-2006, a companion audio podcast show started by Tee Morris actually had resounding success for the promotion and sale of the book. Now in its third printing, and with a sequel that followed the original book titled Expert Podcasting Practices for Dummies, this was the original case-in-point about how a companion podcast can grow your show and provide success for monetization of your podcast show. I myself first learned of this book in 2007, and I did promote it at the first Podcamp in Phoenix, Arizona, when Evo Terra sat in my session when I presented monetization strategies for serialized podcast shows. Of course, that is when I first met and spoke with Evo Terra.

My own experience with COMPANION PODCASTS

In my experience as a professional podcaster, I have had  several shows in which I implemented the concept and practice of creating and publishing a companion podcast:

  • One show was Gain Control of Your Day — this now podfaded show was a training course delivered by audio podcast episodes that used a technology developed by Paul Colligan, (who was a thought leader, a pundit in New Media and podcasting and an author of podcasting books) that mainly dealt with monetization of podcasts. His Technology of “dripping” episodes in his resource called Premiumcast, along with a one-to-one podcast feed for every paying member was key in the initial years of the podosphere. And this method of supporting the course and delivering training by having a smaller companion podcast that introduced the show and delivered content during the marketing and promotion of the show did have some limited success — although the problems that put the nail in the coffin of my success in this endeavor were both a delay in announcing and delivering the show, as well as the introduction of the competition by Apple (which was the 2010 promotional marketing and introduction of the original iPhone 1).
  • The other case-in-point was my show that was originally called Finance for Startups. Also now podfaded, this show had more success in launching and promoting as marketing tools the course by the same name. Originally delivered as a companion podcast, a late entry also hampered its  success, but the audio book that served as a nine-episode companion podcast did see some limited success — as I had a partner that created content and helped me to prepare the podcast episodes. But again, the novelty of the day in 2010 was the latest toy in the podosphere, the iPhone 1. Thus, although you may have the right tactics, the right marketing and sales promotion and the right delivery, the competition in the podosphere may be an obstacle to success in your original plans. So this course was removed from the podosphere in the USA, but my partner had seen limited success in the Australian and other foreign markets for podcasting and online courses.

So, my view of these experiences are that planning and executing a companion podcast is a great competitive tool that can bring success in monetization — but you have to be early enough in the announcement and delivery of the course or the companion podcast that describes your book or course before the competition arrives. And you should be certain that new announcements will not hinder the success of your show.

As Dave Jackson stated, with over a million new podcasts being announced and published in just the one year of 2021, you will have to promote your offering and deliver a companion podcast (mainly for no charge, until you have a purchase-base or subscription-based success for your book or course, thanks to your companion podcast.

Thus, we do wish you well if you wish to create, publish and deliver a companion podcast that will promote your education courses or books or other assets or podcasts that you wish to monetize. You just have to be aware of the vast amount of time that will be used to create your companion podcast and figure in the return on investment (ROI) factors that will be needed to judge its success.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson of profitfromyourpodcasting.com and Evo Terra of Podcastingfordummies.com. All rights reserved.

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587- Disruption technology in Podcasting

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In this episode of The Podcast Reporter, we discuss the theme of “disruption” activities and promotions and projects. In particular, we deliver a repurposed podcast episode from Tom Schwab of the program  Interview Valet, where we look at the “disruption technology.”

Also, we owe some credit to Evo Terra (podcaster of today’s show called  podcastpontifications.com) when he discussed with us what it is like to be a “podcaster disrupter.” And we plan to include that earlier repurposed interview in a later episode of this show. Evo felt that the “next big thing” in podcasting would come from a supportive “disruption” of the podosphere.

Now, as I mentioned before in this podcast series, I have known Evo when I met him in person in 2007, and also when I had strengthened my relationship with him, both in person and when I had interviewed him on my podcast shows since 2007.

In one interview episode, I had Evo tell us how and why he described  himself as a disrupter. This was both for being an entrepreneur and a podcaster.

Then, later, I had interviewed Tom Schwab of the Interview Valet program, where he was also noted as a “disrupter” in podcasting, as he was one of the first to publicly announce that he was NOT going to do a podcast, but rather, he would pursue his success in being a podcast GUEST. He announced this at the second Podcast Movement conference in 2015 at Fort Worth, Texas. And he later provided others with a business model that would help podcasters gain success in their shows by being a guest on other podcasters’ podcast shows.

As a matter of fact, we have the original interview from 2015 where Tom describes his business and his “disruption” of the podcast interview processes:

As you can hear from this repurposed episode, Tom describes his “disruption” in business and podcasting from the entrepreneurial side in the following summarized manner:

  • “Disrupted technology” that supports the pursuit of being a podcast guest (e.g., being and interviewee) as opposed to being the interviewer to lead the conversation on a podcaster’s own show;
  • Repeating someone else’s success may not be the best model to follow for success — in other words, do NOT be a “me-too” product;
  • Being a disrupter incorporates new models of how to do business as an entrepreneur, as well as a podcaster — but not by total imitation of someone else’s successful results (in particular, to avoid naming your show with the “on fire” suffix);
  • How to go about getting YOU as one of your prospects from being listener to being visitor and have you be welcomed to a tailored, individual welcome site for just YOU;
  • His “disruption” includes renaming some of the terms used in sites (e.g., a “welcome” page instead of a “landing page” or “squeeze page”) to make it more personal.
  • His disruption will be in the form of creating VISITORS and not to provide them with podcast audio episodes — but rather have them listen to yourself as a guest and then get them interested in your programs;
  • Monetization can also be incorporated in your business, as you can refer to his book, “Podcast Guest Profits: Grow your business with a targeted interview strategy.”
  • He currently has moved to interactive webinars (mostly free) to promote his program and the successes of podcast-guesting.

So, as one of the very first programs to emphasize being a podcast guest instead of a podcast interviewer, Tom has been flexible to adapt new methods for his success and his business.

We hope that this model of disruption may be of benefit to you as you shape your podcasting model for your show, or adapting parts of this to make your business more profitable and more successful.

So, later, we will deliver the repurposed episode from Evo Terra where he speaks to us earlier about plotting his way and pivoting to become a “disrupter” in the podosphere.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Tom Schwab and Evo Terra. All rights reserved.

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586- Mastering your craft of podcasting

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In this episode of The Podcast Reporter, we relate to you a set of podcast episodes, delivered during the week of September 20-24, 2021, that deal with the topic of improving your podcast show, as well as improving your “craft” of podcasting. These episodes were published in the podcast show by Evo Terra called Podcast Pontifications.

And what I would suggest is that this may be a good start for an actual project that you may want to plan and begin to better yourself as a podcaster, as well as learn some great techniques to improve the quality of your podcast shows.

Now, I have known Evo Terra since 2006, and I had met him in person when he attended one of my sessions which I delivered at the first Podcamp in Arizona in 2007 (when I spoke about podcast improvement for monetization and delivery). I had also interviewed Evo several times during the past 16 years on this show about his contribution as a “disrupter” of the status quo (for the beneficial reason of improvement of the craft and not just for the sake of doing away with the current workflows for podcasters). And Evo has a lot of suggestions that do provide value to both the new and aspiring podcasters, as well as to the professional podcasters.

So, in reviewing the suggestions and topics and products and other deliverables mentioned by Evo in his several episodes that centered around the theme of “improving your craft” to become a better professional podcaster (and not just a newbie), I also found myself noticing that much of the improvement can come from increasing your skills as a story-teller and a planner of content. However, this content goes beyond just podcasting show notes and blogs — it also dealt with how you can improve your craft by taking tips and suggestions from other types of media (including the press and books and narrations).

So I would suggest that you consume the content for these 4 episodes that Evo has published and see if the resources mentioned and the tips that are given can add to your professionalism in building a better podcast — especially if you have a business podcast.

Some of these are the following (and this is a non-inclusive list):

  • Make your podcast education a continuing education program and be SERIOUS about it by planning and budgeting for both time and money to include the knowledge that will make you better in the area of CONTENT CREATION AND MEDIA;
  • Resources that deliver training and workshops that can help you to improve your game in podcasting (he cites 6);
  • Looking to the Podcast Academy for insight and knowledge from others in the podosphere for inspiration; and
  • 5 resources to “help you think like a SERIOUS podcaster.”

Although some of these resources mentioned and the roads suggested may have some financial costs, it is up to you to investigate how they can help you — after all, they are suggested by someone who has been a center of podcasting for over 16 years in the podosphere and has written some of the first books on podcasting.

So, for this short episode, we hope that you can evaluate if these resources and suggestions will help you to “improve your craft” of podcasting (and not just the mechanical part or the recording or editing part) in ALL areas of content creation, publication and distribution. If so, then you can, indeed, better yourself as a professional podcaster and as Evo says, “MASTER YOUR CRAFT OF PODCASTING.” And this can help you lead your business and podcasts to success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Evo Terra of podcastpontifications.com. All rights reserved.

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578- The craft of podcast story-telling

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In this episode of The Podcast Reporter, we review some themes from Evo Terra in his podcastpontifications.com podcast show — in particular, why podcasters may not consider themselves as good story-tellers and learning the craft of story-telling.

In his recent episode where he discusses story telling, Evo tackles the self-imposed limitation that podcasters may have when they believe that their story-telling expertise is not good enough for podcasting — and the possibility of being “out-podcasted” by a good story teller. He states: “But not every podcaster is as confident in their storytelling abilities. Many struggle with storytelling on their shows, either because they have an actual deficiency when it comes to storytelling or because of that pesky imposter syndrome that won’t shut up as it tries to convince competent, capable podcasters that they’re worse at storytelling than they really are.”

Evo does have a few suggestions that have worked for him to master his craft of telling stories:

  • become an avid reader;
  • listen to podcasts that tell stories;
  • use the OUTLINE method to get a draft of the story you wish to tell, and then refine it with good story-telling materials and tools;
  • keep some stories “in your back pocket” just in case you need to bring one up and relate it when you are being interviewed or recorded in a podcast;
  • Practice the craft of telling stories constantly (and for many episodes) in your show: “As with any skill, you have to practice. Yes, even those who have mastered their craft—regardless of what that craft is—have to practice.”
  • Practice speaking your story out loud, as this is one way that it helped Evo to internalize story-telling;
  • Move your mindset to positive telling of stories to others.

For this podcaster, I have studied the art of story-telling, as my studies in my college undergraduate work was in writing for television and film — and story-telling was a key part of learning the craft. And always, the feedback is most important.

However, as a podcaster, mixing the story telling with the fact-based narration or deconstruction of events and situations is also something that is learned over time with much work and practice. And I would suggest that outlines and the writing of good show notes for your episodes would also be a major boost in perfecting your story-telling abilities — and your listeners will be able to comment on that more positively than other podcasters who become critical (and sometimes for the sake of just being critical of other podcasters).

Thus, I would suggest that you listen to the episode about story telling from the August, 2021, episode from Evo Terra in his podcastpontifications.com show and then review your own methods and workflow and processes and tactics that you may now use in story telling — and improve on them or incorporate new ones for your show.

I agree with what he says that your podcast show will “out-podcast” other shows when you tell good stories in your content and deliver that kind of value to your listeners.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra of podcastpontifications.com and michaelandmike.com. All rights reserved.

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573- Reviews on mastering your Podcasting CRAFT

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In this episode of The Podcast Reporter, we discuss the theme of “mastering your craft” of podcasting, as expressed by both podcast episodes and presentations at a podcast conference. Evo Terra of Podcast Pontifications gives us a whole week of episodes that explain his ideas and suggestions of mastering the craft of podcasting.

And Evo also refers to Tom Webster’s keynote presentation at the Podcast Movement 2021 conference that emphasizes the key points.

For this podcaster, I have known Evo Terra of Podcast Pontifications  in the podosphere from 2005, and I had met him in person in 2007 at the third PodCamp in Arizona, when he attended the session that I was delivering on podcasting for success in monetization. And I do respect and many times follow the suggestions from Evo to help make podcasting better for podcasters.

Evo Terra had several episodes in his show that all centered around the theme of how podcasters can MASTER THEIR CRAFT OF PODCASTING.

This theme was also quoted by Evo from the keynote presentation at Podcast Movement 2021 about “mastering your craft.” Yes, the summary of this is contained in the PM newsletter that states the following:

Mastering your craft…
“What does it mean to “master your craft” in podcasting? Edison Research SVP Tom Webster recently offered this advice as a starting point: “Get a transcript of your recent episode. Read it and experience the horror.” Before sitting down to edit, consider these four steps from a sound designer at Pacific Content.”

After consuming all four of Evo’s episodes during the week in which they were published, I found myself contemplating how a podcaster like myself can be better at trying to master the craft of podcasting. As Evo summarizes in his podcast episodes, being a masterful podcaster of this craft entails more than just recording, editing, posting and publishing episodes in your podcast shows — of course, there may be some marketing, promotion and other tactics that engage with this.

Mastering the craft entails, for myself, becoming a better interviewer, a better deliverer of VALUE to the targeted audience. And the little helper hints that are given can all add up to a better experience for your targeted audience — and that will add up to VALUE for your listeners.

We wish that you can also contemplate how you can improve your podcast shows by “mastering the craft” of podcasting for your audience and listeners — and thus, your show can reach (and exceed) the success for which you may be striving in podcasting and your business, as well.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Evo Terra and Tom Webster. All rights reserved.

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571- Passing on Podcasting opportunities — possible burnout

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In this episode of The Podcast Reporter, we discuss the possibility of podcaster burnout, as emphasized by Evo Terra in his podcast show of Podcast Pontifications. In an episode of July 29, 2021, he emphasizes the need for balance in your mental health to avoid mental and physical burnout when you have not been able to say “NO” to podcasting opportunities that present themselves to you in many fashions — from interviews, from starting many podcasts as a labor of love, from all the podcasting events and conferences, and from a myriad of other podcasting opportunities.

In this episode from Evo, the warning that is given is one to which podcasters should be aware: “Busy podcasters know that there’s always more that can be done. Fans of busy podcasters know that too, often trying to be helpful by highlighting new opportunities. Which, while nice, can lead to burnout.”

I found this out to be true in my first 5 years as a podcaster. I was attracted by all the podcamps and podcast conferences and podcast events, and I traveled to attend all of them — even though they were fun and I met a lot of great people, I did not have a good business ROI from them, mainly because I was to busy to follow up properly after each event.I also started and maintained up to 16 podcast shows at the same time — until I literally almost burned out in 2011 from too much “opportunity” and too much work and responsibility. I did not put in the necessary time for each show, and thus the process of podfading show by show began. The result — today, I only have 4 podcast shows (in which the last 3 had grown in the last several years after my wake-up calls and close bouts with death due to medical conditions resulting from the complications of Agent Orange exposure from my earlier days as a combat veteran in the Vietnam War.
I then had to realize that my life required some sort of balance, and that I could not renew the fun and crazy world of being a podcaster that kept jumping on ‘OPPORTUNITIES’ the minute that they crept up or when someone suggested them to me. I mainly ignored a suggestion from a colleague of mine who worked with me during my day-job in corporate America, who said “There has to be a balance.”
As Evo Terra states in his podcast episode titled “The Mental Healthy Way to Podcasting Opportunities”:  “But you, working podcaster, may not be in a place of balance. Or your balance might be less steady than the one I’ve worked to achieve.”

So looking for that balance during the turmoil and the energetic whirlwind of possible podcasting opportunities may blind you going into that mountain cave’s lair and seeking to conquer the lion in that environment. From my own experience, I would say that it is more important to be in balance before you step into the abyss of opportunity and attempt to “reap the whirlwind.”

The best words that I reflect on are the words of wisdom that Evo Terra has delivered in his episode — after all, he has been a podcaster for over 16 years, and he has seen a lot of pain in growth and in the real world of hardships for podcasters:

“Alternately, you may find an opportunity has just dropped into your lap…Chances are, some of that filled you with anxiety, stress, and a general feeling of ‘… How am I going to get all of this done?’ But let me impart another nugget of wisdom: Opportunity will knock again. Occasionally, you may realize that passing up on an opportunity is as much of an opportunity as the opportunity itself. …Your mental health is just that: your health. Treat it as such.”

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and  michaelandmike.com. All rights reserved.

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570- Disruption vs Safety in podcasting — even being grumpy

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In this episode of The Podcast Reporter, we discuss the theme of being a disrupter or non-conformist or illogical crusader vs. the safe thing to do in podcasting.

The inspiration for this episode came from the podcast micro-episode from Todd Henry in The Daily Creative. The episode based its topic on the theme of: “When you always choose the safest route you take the greatest risk of all: never knowing what you might be truly capable of accomplishing.” (From July 7, 2021). Thus, we speak about the conflict of accepting some risk and taking some chances vs. minimizing risk in making business decisions.

Evo Terra has been known as a “disrupter” in the area of creativity in podcasting and business.  His show of Podcast Pontifications outlines this in the changes he makes to his show and the topics he delivers with new ideas and suggestions for podcasters to make the entire area of podcasting better for everyone.

Evo has always promoted pushing the limit in your expectations and your delivery of solutions, seeking for new areas to improve your business and your podcasting experiences — and thus, to make your podcast more successful. So Evo’s “disruption” promotes more on the risk-taking, but he also cautions to have a back-up plan and exit strategy, as well as not putting all your cash and all your eggs in one basket. And any good entrepreneur and podcaster should always have an exit strategy or several back-up strategies, especially in this day and age of unknown futures for the media and the business environment.

One example of being a non-conformist and a “gentle” type of disrupter is the new show called Grumpy Old Bears that launched in later 2021. This disruption from the safer method of the cookie-cutter approach to podcasting was initiated more for fun (with the emphasis on humor and a cynical approach to the topics — and thus, the grumpiness), but in response to the woke-based lame-stream media and the cancel culture for those who did not agree with the radical left in their idiotic ideas and ideology. In fact, this called for even creating an alter-ego voice for the main character, Mr. Bear, who will lead the way in impatient grumpiness to make way for segues and for topic discussion and introduction.

The Grumpy Old Bear in podcasting

Thus, we hope that you can choose to consume the episodes of The Daily Creative, as most of the topics can be related to success in small business, startups and entrepreneurs. Likewise, we also suggest that you review the podcast shows of Evo Terra and his Podcast Pontifications show — for you will find the challenges that Evo gives us in his life-long mission (which is “to make podcasting better for us.”)

If you do, we sincerely wish that you find VALUE in the daily delivery of these topics (now covered in over 5 books by Todd Henry, as well), so that your business and your podcasts will be successful in meeting — and surpassing — your objectives for success.

We also hope that if you review the Grumpy Old Bears podcast show, you can get some humor out of it — as well as some education and even controversy which can make you think a bit and consider the lighter side of today’s stressful environment.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Todd Henry and Evo Terra and GrumpyOldBears.com. All rights reserved.

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569- What it really takes to be a PROFESSIONAL podcaster

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In this episode of The Podcast Reporter, we examine some details in which a long-term podcaster and author of podcast books named Evo Terra delivers in his recent podcast episode of Podcast Pontifications.

In this episode from Evo Terra, we see that he defines a REAL PROFESSIONAL in terms of education, training, experience, diplomacy, communication, liaison skills, business skills and acumen, as well as organizational and leadership skills — and NOT just the ability to create a podcast show and publish some episodes that may be low quality or not.

As Evo states: “None of those examples will come as a surprise to you. We know that true professionals—doctors, musicians, writers, and yes, podcasters—all invest a significant amount of time and effort in the study of their craft. Because with very few exceptions, professionalism isn’t achieved by the piecemeal accumulation of surface-level tactics, tricks, and hacks.”  (And I understood the “hacks” to be the ability to follow a script or tutorial to learn how to podcast in a very short time, without regard to the back-end and business-end of being a real professionally skilled and experienced podcaster)

In Evo’s audio episode, he mentions in the title of one section that you, as a podcaster, must go “Beyond Podcasting 101.” From his point of view, it is important not just to know the how of your trade, but the WHY, and especially the overall history, audience, business and environment in the podosphere. As he mentions, “Hacks and borrowed skills will only get you so far.”

So you may call yourself a podcast consultant — even a professional — but without the experience, education, training and other skills learned about the TRADE of podcasting, you are still considered by Evo to be just a 90-minute wonder who learned how to create a podcast show and publish one episode from a tutorial (what can be construed to be a “hack.”)

The details the skills are noted in the part of Evo’s episode when he describes how you may know that you are truly a professional podcaster:

In podcasting, copywriting skills are a necessity. Episodes notes need to be written, as does the article that accompanies the episode on a website. Don’t forget the variations on social copy!

Oh, and those social shares will need some customized graphics. And the show itself needs compelling artwork to make it attractive to new listeners. Wait! The webpage for the episode will need graphics as well. Website? Oh, right! That website needs to be built out and maintained. And the show needs to be marketed so it grows. Don’t forget liaising with other podcasters. And someone needs to figure out the business plan so the show succeeds and your idea of being a professional podcaster actually becomes a going concern and how you put food on the table. That’s a sampling of what it takes to really be a professional podcaster. A few are able to master all of it on their own. More realize their own limitations and enlist the services of others. But even then, the podcaster has an understanding of all the pieces and can step in when necessary. Because it all has to be done.“

And finally, Evo states that learning from a mentor, a role-model or thought-leader (call him what you will), you can gain the wisdom that will in time give you the edge to call yourself a podcaster. And he does this by citing the old saying:

“If I see further than others, it’s because I stand on the shoulders of giants.”

What I see for a professional podcaster is one who aspires to become one of the GIANTS, upon whose shoulders I could stand, and from whose experience and charisma and knowledge I can soak up (like a sponge) and then deliver to others, as they will also stand upon my shoulders.

So, we hope that you can aspire to become a GIANT in the world of professional podcasters.

Thank you for your attention.

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