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587- Disruption technology in Podcasting

In this episode of The Podcast Reporter, we discuss the theme of “disruption” activities and promotions and projects. In particular, we deliver a repurposed podcast episode from Tom Schwab of the program  Interview Valet, where we look at the “disruption technology.”

Also, we owe some credit to Evo Terra (podcaster of today’s show called  podcastpontifications.com) when he discussed with us what it is like to be a “podcaster disrupter.” And we plan to include that earlier repurposed interview in a later episode of this show. Evo felt that the “next big thing” in podcasting would come from a supportive “disruption” of the podosphere.

Now, as I mentioned before in this podcast series, I have known Evo when I met him in person in 2007, and also when I had strengthened my relationship with him, both in person and when I had interviewed him on my podcast shows since 2007.

In one interview episode, I had Evo tell us how and why he described  himself as a disrupter. This was both for being an entrepreneur and a podcaster.


Then, later, I had interviewed Tom Schwab of the Interview Valet program, where he was also noted as a “disrupter” in podcasting, as he was one of the first to publicly announce that he was NOT going to do a podcast, but rather, he would pursue his success in being a podcast GUEST. He announced this at the second Podcast Movement conference in 2015 at Fort Worth, Texas. And he later provided others with a business model that would help podcasters gain success in their shows by being a guest on other podcasters’ podcast shows.

As a matter of fact, we have the original interview from 2015 where Tom describes his business and his “disruption” of the podcast interview processes:

As you can hear from this repurposed episode, Tom describes his “disruption” in business and podcasting from the entrepreneurial side in the following summarized manner:

  • “Disrupted technology” that supports the pursuit of being a podcast guest (e.g., being and interviewee) as opposed to being the interviewer to lead the conversation on a podcaster’s own show;
  • Repeating someone else’s success may not be the best model to follow for success — in other words, do NOT be a “me-too” product;
  • Being a disrupter incorporates new models of how to do business as an entrepreneur, as well as a podcaster — but not by total imitation of someone else’s successful results (in particular, to avoid naming your show with the “on fire” suffix);
  • How to go about getting YOU as one of your prospects from being listener to being visitor and have you be welcomed to a tailored, individual welcome site for just YOU;
  • His “disruption” includes renaming some of the terms used in sites (e.g., a “welcome” page instead of a “landing page” or “squeeze page”) to make it more personal.
  • His disruption will be in the form of creating VISITORS and not to provide them with podcast audio episodes — but rather have them listen to yourself as a guest and then get them interested in your programs;
  • Monetization can also be incorporated in your business, as you can refer to his book, “Podcast Guest Profits: Grow your business with a targeted interview strategy.”
  • He currently has moved to interactive webinars (mostly free) to promote his program and the successes of podcast-guesting.

So, as one of the very first programs to emphasize being a podcast guest instead of a podcast interviewer, Tom has been flexible to adapt new methods for his success and his business.

We hope that this model of disruption may be of benefit to you as you shape your podcasting model for your show, or adapting parts of this to make your business more profitable and more successful.

So, later, we will deliver the repurposed episode from Evo Terra where he speaks to us earlier about plotting his way and pivoting to become a “disrupter” in the podosphere.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Tom Schwab and Evo Terra. All rights reserved.

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podcast

541- Success in Podcast show guests — Tom Schwab

In this episode of The Podcast Reporter,  we discuss the success of an entrepreneur who did not initially want to be a podcaster — instead, he found success in being a podcast guest. We speak of Tom Schwab, with his small business of InterviewValet.com

As you may recall, we have had Tom in an interview in this podcast series since 2015 and 2017. And we discussed with him then his ideas of finding business success in being a podcast GUEST, not a podcaster — success in being interviewed, not in interviewing others.

As a matter of fact, here is one of the latest episodes that was published earlier in this series, as the subject was industry exhibitor at podcast conferences:


And also, we presented Tom Schwab as the “disruption entrepreneur” for the podosphere:


And we also presented the topic of Tom Schwab’s ideas and promotion of his success in “reversing the model” for podcasting:

 


Well, this episode was inspired by the announcement of a video presentation from PodcastMovement University

I signed up for this interview to get a better idea of the status of Tom in the podosphere, and to see what further words of wisdom I could get in podcasting from him.

The slides from his presentation can be obtained from the from the PM University site for events.

Podcast guesting is the term for what Tom has promoted. During the presentation, Tom had mentioned the presentations that stated that “podcast interviews convert 25 times better than blogs” for those who want to monetize their podcasts and create revenue streams for their business. In fact, Tom also mentioned his own book called “Podcast Guest Profits.”

Tom set his goals for his presentation as the following:

  • Build brand recognition to be the category king of your topic;
  • Educate and entertain your audience;
  • Increase listeners, loyal subscribers, avid fans and profitable customers;
  • Grow your podcast, brand and business;
  • Introduction to a new person or idea (for it can possibly change the world).

Tom emphasized a podcaster’s ability to pick the best podcasts for yourself to be a guest, and thus increase your visibility and factors for more success for your business. These included key success factors (like downloads, social media, email lists, brand affinity and quality factors that can tune your audience for your reach).

And one of the great results for you to grow your business may be to  “increase the lifetime value of a relationship.”


Moreover, Tom did provide time to promote some tools and resources for you to use in becoming more successful in picking the best podcast guests in which you can be a guest — and vice-versa. An example of this is the slide titled “ListenNotes” (along with the audio that describes a good usage of this tool), as well as “Podchaser.”

Tom described some books (including his own) that could help you, as well. These FREE resources are at the site of InterviewValet.com/PMU


At this point, this webinar presentation is very informative as an update for the resources in the podosphere that can possibly help you (especially some for free). I would certainly recommend it for your continuing education. I hope you can learn from this and add to your gems toward your business and podcasting success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation . All rights reserved.

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podcast

455- Podcast guest interviews — a study

In this episode of The Podcast Reporter, we review the results of a study that focused on podcast interviews. This study was presented by Tom Schwab (someone whom we have interviewed before in this series since 2015). His platform is called Interview Valet.

This study was prepared by Tom and delivered at various conferences. In fact, from the current emails from the Podcast Movement Virtual conference announcing the speakers, it seems that Tom will be giving his presentation at the virtual event. In the past, he has delivered this topic at the Podfest Global Summit as a keynote.

But for now, the presentation slide deck can be obtained for free at the web site for Interview Valet.


Now, I have known Tom since 2015. I had even interviewed him in an audio episode in this podcast series about his programs. What intrigued me most about him was that he stated that he did NOT want to be a podcaster and create content in that manner; but that he wanted to grow his prospects and leads by being a GUEST on other podcasts. And so he put together his platform for helping other entrepreneurs become guests on podcasts and then create value in this manner.

As you will see in his free pdf document called “The State of Podcast Interviews – 2020”Tom delivers 16 pages of data from his study to support his programs called “Podcast Guest Profits.” And in this deliverable, Tom presents the DATA as he studied it for podcast interviews, including:

  • The platforms for recording guest interviews and the analytics associated with them;
  • The best days of the week for guest interviews;
  • The duration of the cycle from invitation to the actual recording and from recording to posting the guest interview episode;
  • The breakdown for audio vs. video interviews and even the live interviews; and
  • Some conclusions for future guest interviews in the podosphere.

If you, as a podcaster, wish to include guest interviews, then this data will be a good resource to begin the investigation of the direction you may wish to take in your plans for podcast episodes. And coupled with other podcast resources and information given by others about how to select guests and then prepare for a good interview, you should be able to create good content that will excite your listeners and deliver VALUE to your audience with the topics which they wish to consume and the experts that will be interesting. And this should help to grow your podcast successfully.

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:


For this podcaster, I had started in 2006 with a podcast guest interview show called The Struggling Entrepreneur, which has unfortunately podfaded after nearly 500 episodes. It has been replaced by a more modern version podcast show called The Struggling Biz. These shows interviewed aspiring entrepreneurs, as well as new entrepreneurs, successful entrepreneurs and those who did not succeed — and each episode presented some lessons learned from multiple angles. We even had interviews with some small business owners that said that they did NOT want to be entrepreneurs, but preferred to stay in their career day-jobs.

So, for myself, guest interviews are helpful for the podcaster — not only in generating interest and delivering quality content, but also in improving your skills as an interviewer, content creator, aspiring journalist and informer (in my case, a Podcast Reporter).

Thus, I wish the best to you in becoming a great interviewer and for creating great episodes in your podcast show with your guests — and in making your podcast show successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Tom Schwab of InterviewValet.com. All rights reserved.