Month: April 2023

655- Measuring real success of your podcast

Post author By fcastaneda
Post date April 29, 2023

In this episode, we examine the views of podcaster Ben Krueger in the area of measuring success in podcasting. He explains this in an article from his show, cashflowpodcasting.com. The article is titled “How to measure real podcast success.”

Ben Krueger

As is well known from other podcasters like Dave Jackson of schoolofpodcasting.com and Daniel J Lewis of theaudacitytopodcast.com, a real measure of success is not just by the measurement of downloads of an episode or a series of them. In the podosphere, the real measure of success depends on much more than the numbers of downloads. As Ben states: “While this is an important metric, it’s not the only one that matters when measuring the success of a podcast…While this is an important metric, it’s not the only one that matters when measuring the success of a podcast…In fact, comparing download numbers to other podcasters can be misleading and discouraging, especially for niche podcasts that serve a specific audience.“

Ben continues as he looks at specific types of podcast niches and genres: “It’s time to take a holistic approach to understand the unique needs and expectations of your audience and track metrics that align with your podcast goals.”

In fact, Ben delivers to the reader a Podcast Success Tracker Spreadsheet, which is included in the article. This is a tool that can track the metrics that should really matter to the podcaster.

Now, the sections of content that Ben delivers in this article and which should be areas for podcasters to notice are the following:

Identify Your Podcast Goals

Which Metrics Should You Track?

Audience Growth

Become The Go-To Authority

Client Acquisition

Speaking Opportunities

Business Development Partnerships

Other Metrics To Track

How To Improve Each Metric

What Makes A Podcast Successful?

Ben also recommends that you be specific in these areas, especially in the most common goals of:

Audience growth;

Becoming the go-to authority in your niche;

Client/customer acquisition;

Speaking opportunities;

Business development partnerships.

Goal-setting and planning are key elements, rather than emotion and impulse: “By defining clear and measurable goals, you’ll be able to stay on track and make informed decisions about the direction of your podcast.”

Ben also suggests which metrics should be tracked. He suggests on “Focusing on ONE PRIMARY goal, with 1 or 2 secondary goals (if you must) will help you prioritize and actually drive results toward your goal with focus and clarity….” such as:

Audience growth;
Downloads and email sign-ups;
Creating your podcast as an AUTHORITY;
Client acquisition;
Response to your calls-to-action;
Speaking opportunities: “This includes invitations to speak on other podcasts or at events, or inquiries that come through your podcast’s website or social media channels.”;
Opportunities for BUSINESS DEVELOPMENT partnerships;

Besides these, Ben recommends later in the article other metrics to track, such as listener behavior. And one of the most important metric to follow is the financial one: “Finally, track the return on investment (ROI) of your podcast.”

Ben also urges you to improve each metric, with some other tips, such as the “CTA templates” that he provides, in addition to your taking steps to own continuous growth toward your goals.

Tags Ben Krueger, cashflowpodcasting.com, Daniel J Lewis, Dave Jackson, Podcastreporter.com, schoolofpodasting.com, theaudacitytopodcast.com

podcast

654- The possible benefits of AI for podcast guesting

Post author By fcastaneda
Post date April 12, 2023

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In this episode of The Podcast Reporter Show, we discuss a topic in the area of AI (Artificial intelligence) in podcasting. One such theme is that of Chat GPT and the notion that there are some benefits within the environment of AI for podcast guesting.

Now, we have discussed podcast guesting in several recent episodes, and here, we see that a podcaster, Tom Schwab of the podcast show, Interview Valet, has brought to our attention in a recent email which he sent out to his distribution list in the podosphere.

He introduces his themes with these words: “Changes in technology and market trends mean you can never become too comfortable in your systems. Just as you’re getting into a smooth rhythm the market shifts or a big new tech tool is released (Hello ChatGPT) forcing you to pivot.”

In particular, he mentions that there is a productivity and content creation aspect with this tool: “How can it help us work more efficiently so that they can focus their attention on the areas that matter – human interaction.”

He has found several ways of being more productive and producing benefits for his site and his show, especially in the area of content creation. In fact, he shares with us how he is getting benefit from AI:

“Ways we are using AI at IV [Interview Valet]:

Writing show notes from podcast interview transcriptions
Extracting key points from meeting transcriptions without listening to the entire replay
Streamlining our processes (read: reducing overhead)”

He then goes on with a description of how he has been using AI for Podcast Guesting: “AI has made podcast interviews even more powerful and easier than before:

Write your bio for your media kit
Write your suggested intro for podcast hosts
Interview topic suggestions to use for your interview
Write a suggested intro on why you would be an ideal guest on a specific podcast show
Find podcasts in your specific niche
Write show notes from your interviews
Draft a blog to feature your interview on your website
Pull content from your interviews for social media posts or emails to your list”

In his opinion, “It gives the audience a personalized touch they can’t access in other media…You can establish yourself as an authority in your industry, while also building a genuine relationships with the host and their listeners… Leading to consistent positive ROI through increased website traffic, quality leads, and quicker close on sales.”

He is also focused on trying to help podcasters by extending a helping focus on Podcast Guesting For Coaches & Consultants for business growth and brand expansion.

It seems interesting to me that he is taking the view that this could be helpful, instead of following the nay-sayers that see AI and ChatGPT as a threat to freedom and a doomsday of content creativity.

Perhaps his focus can give some ideas as to the benefits for podcasters once they decide that they want to pursue podcast guesting as a way to build their business and pursue success.

Thank you for your attention and for listening.

Tags interviewvalet.com, podcast guesting, podcastreporter, Tom Schwab

podcast

653- Podcasters can become thought leaders in content creation

Post author By fcastaneda
Post date April 8, 2023

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In this episode of The Podcast Reporter Show, we discuss and review the essence of being a THOUGHT LEADER in the area of podcasting, which is really a subset of being a content creator.

The communication that inspired this repurposed episode is from a listener to this podcast series that wanted to know more detail about being a THOUGHT LEADER (since I mentioned this in a brief summary recently in a prior episode). And so I wanted to oblige and repurpose the episode #513 of this show to answer his several questions about podcasting and being a thought leader in detail.

First, here is the chart that outlines the steps to becoming a thought leader:

Notice that this episode mentions Paul Colligan as my inspiration for becoming a thought leader in my past podcasting career. There is also honorable mention for several other resources along the same lines and topics of this repurposed episode:

– THE REFERRAL ENGINE, book by John Jantsch

– THE SPEED OF TRUST, book by Dr. Steven Covey

http://www.amazon.com/s/?ie=UTF8&keywords=the+speed+of+trust+by+covey&tag=googhydr-20&index=stripbooks&hvadid=49856365105&hvpos=1t1&hvexid=&hvnetw=g&hvrand=8732313814208953106&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_28xgmol8ct_b

– PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

– CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

– SCOTT JOHNSON, podcaster at www.computertutorflorida.com

– LON NAYLOR, screencaster and podcaster and blogger at www.screencapturevideo.com

So we hope that you can get the details needed to plan a good path for yourself to becoming a good thought leader and well-known podcaster. And we wish you for your success in the podosphere.

Thank you for listening and for your attention.

Tags Chris Brogan, John Jantsch, Lon Naylor, paulcolligan.com, podcasting, Podcastreporter.com, Scott Johnson, thought leader

podcast

652- Suggested Strategies for podcast growth

Post author By fcastaneda
Post date April 6, 2023

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In this episode of The Podcast Reporter Show, we discuss the 5 strategies to succeed in podcasting for business growth. This was reviewed in an article by Ben Krueger of cashflowpodcasting called “Podcasting for Business growth: 5 Strategies to Succeed.”

Now, as I have stated in several past episodes of this podcast show, I have known Ben since 2014, when we first met at the initial Podcast Movement conference in Dallas, Texas.

Ben Krueger

I feel that Ben has had great information for the newer and aspiring podcaster, especially with this free pdf files and his suggestions. In this case, he gives some sound advice to help you improve your direction at succeeding in growing your business via podcasting.

The main sections discussed in this article are the following (with details in each link to the section of the article):

Finding the right content for your podcast episodes in your show and having clear calls-to-actions are highlights of some of the mistakes that newer and aspiring podcasters make when starting out — especially in some cases where the podcaster decides to incorporate 5 or more calls-to-action in the episode (and then leaves the listener in a confusing direction). This can easily blur the right content for your show, as perhaps some of the calls-to-action may not fit the key messages in your content, thus making your podcast show look like an advertising billboard. And conventional wisdom may indicate that you may not want to go in this misdirection.

As the article indicates, podcast growth can be helped by placing you and your content and podcast as an AUTHORITY for the listener — and there are proven ways to do so. In fact, one of the earliest ways to do so was mentioned by an early podcaster, Paul Colligan, in which he described some of the steps in becoming a THOUGHT LEADER. In fact, we ourselves have had several episodes in the past that looked at what a true thought leader is, as well as the steps to becoming a trusted and accepted thought leader in podcasting. In fact, you may refer to episodes 412 and 513 of this podcast series, podcastreporter.com.

You will then see this chart with the steps to becoming a successful content creator:

And you can also see some of the other interesting viewpoints from Ben that could possibly help your podcast for business grow with his suggested strategies.

We encourage you to review this content from Ben and see if these strategies can work for you — especially with his advice for definite, clear and non-confusing appropriate calls-to-action.

So we hope that you can accept this content as beneficial after your review, and we wish for you a quick path to making your business successful with good podcast strategies.

Thank you for your attention, and for listening.

Tags Ben Krueger, call-to-action, cashflowpodcasting.com, Podcastreporter.com, thought leader

podcast

651- Podcast Guesting and its benefits

Post author By fcastaneda
Post date April 1, 2023

Podcast: Play in new window | Download

In this episode of The Podcast Reporter podcast show, we discuss the ideas from a Podchaser article that delivers some benefits from what is called “podcast guesting” — or, as the article explains this opportunity in the following way: “In this article, we’ll highlight 6 benefits unique to being a podcast guest, provide examples of podcast guesting success stories, and share how you can get booked as a podcast guest.”

So, instead of being a podcaster that interviews other podcasters or subject matter experts as guests, the focus here is of yourself as a podcaster being a “GUEST” or interviewee of another podcaster in the latter’s podcast show. And one of the formulas for success (according to this article by Greg Guidry) is to become a regular guest on podcast shows: “If you are a podcaster, author, professor, content creator, or anyone who wants to promote your work, you simply need to start guesting on podcasts.”

So the key benefits discussed in this article are the following:

There are also some success stories about podcast guesting, as well as a hint of whom to contact and suggestions on which podcasts that you may want to consider.

Now, I myself have interviewed and known Thomas M. Schwab, who is the author of a book called “Podcast Guest Profits: Grow Your Business with a targeted Interview Strategy.”

I interviewed him in 2015, right after the first Podcast Movement conference. I feel that he was one of the first promoters of podcast guesting, and I did conduct another interview with him in 2020:

And here is another podcast episode that I published before about the benefit of podcast guesting for fiction content creators:

As the Podchaser article states, you can increase the popularity of your podcast show and grow your audience, as more people will get to know you from the interviews that you give on other people’s shows.

In my own situation, I went from a mere 5,000 downloads to over 1 million downloads within several years, as I was a guest on many other shows. Of course, some of the interviews in which I was the guest were mainly due to podcaster courtesy — that is, after I interviewed the podcaster, then I was asked to be a guest on that individual’s show after that. This tactic was greatly appreciated and was very successful — much more so than any other advertising I did.

I also had bumpers from other podcasters that were given to me, and they also increased my exposure, not only for downloads, but also for being a guest on other podcasts, as well.

And all these things did generate more traffic to my podcast shows — which, in turn generated more traffic and helped my standings in the social networks with more SEO (i.e., search engine optimization). I also used the tool from Daniel J Lewis of The Audacity to Podcast show called My Podcast Reviews — and that helped my rankings and SEO.

In the article, there are just a couple of contacts as resources, and the majority of the other references are the calls-to-action from the PodChaser article. In fact, I did not see any mention of Tom Schwab or his book or his site of InterviewValet.com.

For myself, I feel that learning how to be a good interviewee is important for increasing your presence and your standing in the podosphere, as well as growing your audience.

Thus, I hope that you can learn good tactics as a podcast guest, and I wish you the best in promoting and increasing your podcast to grow your audience and reach success as an interviewee.

Thank you for listening, and for your attention.

Tags interviewvalet.com, podcastreporter.coom, podchaser.com, Tom Schwab