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BONUS- Where conventional wisdom may NOT apply for success

In this episode of The Podcast Reporter, we wanted to start off the new year with a topic that can give you a strong reinforcement of your individual will and determination — that is, if you really believe in yourself and have the spirit in your gut. Thus, we deliver a REPURPOSED episode from another podcast show that is very relevant in the world of podcasting. The theme for this episode is a true case study of my own story that describes the environment when conventional wisdom and customs and consultation and recommendations may NOT apply.

This is a look back at how the term PODCASTER can be used in a situation to describe yourself and your value to customers instead of terms that are so overused and general that they may get lost in over a million podcast shows.

What determines your value and what describes you best may actually be your skills and your tech — especially if you deliver to your prospects something called a value proposition or a PROOF OF CONCEPT. Now, this will prove that you have the ability to meet their needs and requirements with great quality. So are you a “solution provider” like so many other thousands of podcasters? Or are you a podcaster whose skills and PROOF OF CONCEPTS can stand up to the best of them?


And in my situation for this case study, it proved to be the competitive differential advantage that landed me contracts and referrals — instead of using the same, trite, overused descriptions of being a “solution provider” for every problem in the book.

As you will hear in this audio episode, I had to take sharp criticism (and sometimes this can turn into verbal abuse and ridicule) from just about everyone in the podosphere at the time. And that may be the price you have to pay in order to succeed with your own instincts on what should work for you.

However, we wanted to let you know that sometimes the conventional wisdom of the day may NOT be the best road to success. That is why podcasting is still a great environment in which to pursue success, because there are always some other ways to pursue it.

Note: This episode appeared before as episode #60 in a podcast show called The Struggling Biz.

Thank you for your attention.

Copyright (c) 2021, Matrix Solution Corporation and Lon Naylor of screencapturevideo.com . All rights reserved.

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podcast

442- Value of Screencasting for Podcasters

In this episode of The Podcast Reporter, we focus on another opportunity for podcasters to grow their audience and include not just “ears” in audio, but also “eyes” in video. This is in the area of videocasting or more commonly known as screencasting.

And we deliver an interview with Lon Naylor, who (in my opinion) is the king of videocasts and screencasts. He has his own membership site called screencapturevideo.com, as well as training programs and webinars for those entrepreneurs and podcasters who wish to enter the video world of screencasting.

As you will hear in this repurposed interview of an audio episode from a previous podcast show, Lon explains what screencasting is, what it consists of, and how a beginner can approach obtaining the skills of being a professional screencaster and video content creator.

Lon also gives some hints and tips to get started from podcasting to screencasting, such as:

  • Use transcriptions to plan your screencast;
  • Start with PowerPoint and migrate to Camtasia Studio for creating video screencasts;
  • Once you have the basics down and have a few videos created, migrate to a good membership site (like screencapturevideo.com) to get training and increase your skills; and
  • create a plan to monetize your new screencasting skills, in addition to your podcasting skills (e.g., as a consultant or to create offerings, products, etc.).

Lon has earned his reputation for being called “The Camtasia Guy” with his skills in MS PowerPoint and with the product from Techsmith.com called Camtasia Studio. And now, he has his membership site with training for both products at screencapturevideo.com .


So, if you wish to enter the area of screencasting and add these skills to your portfolio as a podcaster, then we wish you the best in becoming a great screencaster. If you do subscribe to Lon’s membership site, I am sure that you will see his webinars as great value. And this would be in addition to the available courses to learn the skills with Camtasia Studio (these courses are from Ron Hogue and called Camtasia Mastery).

We hope that your business will increase and that you can get new opportunities in screencasting, in addition to podcasting. All of these can go to make your business more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Lon Naylor of Screencapturevideo.com. All rights reserved.

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podcast

415- Opportunities for podcasters in screencasting

In this episode of The Podcast Reporter, we deliver a repurposed episode. This was originally published earlier when it was mainly a story about Lon Naylor of screencapturevideo.com (which was previously known as LearnCamtasia.com).

Note: Lon had been a joint venture partner with myself several years ago when we launched a training product called “Podcasting for Screencasters.” (with an earlier promotional pdf from before)

Lon is an entrepreneur who is a professional screencaster and Powerpoint instructor with his site and his background. He is a noted instructor in the video training and tutorial environment with Camtasia Studio from Techsmith.

Note: Lon’s current tutorials and training site for videos and screencasts is now at ScreenCaptureVideo.com. And this newer site has all the benefits and content of value from his prior flagship site.

As you will hear in this repurposed audio episode, new opportunities exist for current podcasters who want to extend their reach, gain new audiences and possibly monetize their business opportunities with screencasts.

This episode has been edited slightly to update the information for today’s environment. Lon still has his training series of screen capturing video tools in both Camtasia and Powerpoint.

However, the opportunity still exists for podcasters to move into the area of screencasting for extending the reach of their business to new audiences (in the video area and professional training arena) — but with complimentary skills that can shorten the learning curve for podcasters. And do not forget the possibility of generating some revenue streams to increase your income for your business with these new skills and creating valuable screencast content.

We hope that you, as a podcaster, can quickly acquire the complimentary skills and therefore make your own business more successful as also a screencaster.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Lon Naylor of screencapturevideo.com. All rights reserved.

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podcast

412- Podcaster path to becoming a Thought Leader

In this episode of The Podcast Reporter, we discuss the four steps in the path of becoming a thought leader. This was initiated in an episode by Paul Colligan in his podcast show called The Podcast Report.

As you will hear in this audio episode, we describe each of four steps of the podcaster or new media content creator in becoming a recognized THOUGHT LEADER.

We also refer to a book by John Jantsch called “The Referral Engine” to become a solution provider and trusted advisor.

In addition an example of a trusted advisor is Lon Naylor of ScreenCaptureVideo.com in the area of screencasts and video training with both Camtasia Studio and PowerPoint by Microsoft.

And finally, an example of successful thought leadership is that of Chris Brogan, who is a podcaster, course designer and author of various books (such as Trust Agents, with co-author Julien Smith) on business relationships and success. Becoming recognized as a thought leader will result in receiving invitations to be a keynote speaker in certain inbound and virtual conferences for podcasting.

In addition, Paul Colligan is another example of a podcasting thought leader.

So we hope that this content can help you set your objective to become a podcasting thought leader and make your business a success.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Chris Brogan and John Jantsch and Lon Naylor. All rights reserved.