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552- Podcast consumption vs Social Media quick-hit

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In this episode of The Podcast Reporter, we deliver a REPURPOSED episode (it was episode 101 of this show) where we discuss the theme from Paul Colligan of The Podcast Report and Dave Jackson of The School of Podcasting about the value and results from reviewing a podcast episode and show vs. the Social Media post (or what Paul Colligan refers to as “the quick hit.”).

As you will hear in this repurposed episode, the comparison and contrast is that of a requested deliverable (usually by subscription) like a podcast episode that is designed for CONSUMPTION as opposed to the “shiny object” like the social media post that usually results in just a momentary quick hit.

As for myself, I have been off the social media for now quite a few years, and it has been a healthy and remarkable experience — healthy in both body and mind and soul. In other words, as Adam Curry of the No Agenda show states, I am “OTG” or “off the grid.”

I firmly agree with what Paul Colligan summarizes in his article, and what the end thought of this podcast episode is — that social media posts are momentary, quick hits of emotion where you are being spoken down to, as well as brainwashed. And also, the podcast episode is a deliverable where you can do some thinking, contemplating, and judging or acting upon the result — in other words, CONSUMING.

Yes, this is consumption of the podcast vs. emotional momentary quick hits of social media without having the real benefits of consumption.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson and schoolofpodcasting.com and Paul Colligan and ThePodcastReport.com. All rights reserved.

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524- Podcasting show revives car-cast episode

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In this episode of The Podcast Reporter, we honor the trail blazed by pundit Paul Colligan of ThePodcastReport show, as we deliver a car-cast podcast episode here.

I have delivered car-casts before, the last one in 2007, when my mother had surgery — and I had recorded my car cast while I was in the automobile in the parking lot waiting for the several hours to pass as her cancer operation finished. Unfortunately, she had passed away in 2018.

But for this episode, I used my old and trusty Zoom H2 portable recorder with a very inexpensive microphone and headset that I had used in 2006 and 2007 when I did a “roving reporter” review at the first Podcast and Portable Media Expo in Ontario, California. So, although the tech is inexpensive and old, it served its purpose well and delivered me some excellent recordings. And, yes, I did need to do some post-production on the resulting audio files.

And although this recording was a renewable experiment to go back to some of the beginnings of my podcasting career, I enjoyed the fact that a battery-operated Zoom H2 recorder stood up to the job once again. And this is in spite of not recording while driving, but just recording while I was waiting in the post office parking lot while I waited to mail my business taxes to the IRS.

As you will hear in this audio episode, several short topics were discussed — including the upcoming possible Podcast Movement conference in Nashville, Tennessee. I also included a bit about the Podfest Global Summit that started today online.

As an experienced podcaster, I do encourage you to use your portable recorder to plan for — and to record and publish — a car-cast.

As I mentioned at the start of this episode, I listened faithfully to one of my early mentors, Paul Colligan, as he made use of his time while in the car and recorded to his hands-free recorder the episode in which he delivered some great content on his thoughts. Not only did he record on ThePodcastReport.com, but he also recorded car-casts to his secondary show, Thinking Out Loud. And I always enjoyed them — as he described the tech that he was using at the beginning of each car-cast episode. And, as you can hear, I am emulating him, as well, by describing the tech at the beginning of this episode.

Thus, I hope you do get a chance to provide some variety to your listeners by delivering a car-cast and show your audience that you can be flexible and in the words of Ricky Nelson from his song, you, too, can be a “travelin’ man.”

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Paul Colligan and michaelandmike.com. All rights reserved.

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474- Argument about “just start” a Podcast — just DO NOT do it

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In this episode of The Podcast Reporter, we present the argument from Ben Krueger that the common advice given to “just start” may be the wrong advice for having a successful podcast show. After we see why he says what he does, we bring in my own personal opinion from my own history when I “just got started” into podcasting. And we end up with a thought leader in the Podosphere, Paul Colligan of The Podcast Report show who is a mentor himself and helps aspiring podcasters to be prepared to monetize their shows and business podcasts.

First, let us see what Ben Krueger had stated in his email:

““Just get started!”

That’s the advice I hear all the time given to budding podcasters.


Yes, it’s true that taking action is better than getting stuck in the planning process. But I still think it gets more credit than it deserves.

Why?

First, “just get started” puts you at a huge disadvantage.

These days, everyone can launch their own show. Sometimes with a budget as low as $200.

So if you start a podcast without a clear attack plan…

And you’re just doing it for the sake of “getting your feet wet”…

You end up producing a messy, low-quality show that won’t stand out in the crowded podcasting world.

Second, every episode is important.

“Just get started” may get you published quickly…but it won’t get you recommended.

If your podcast doesn’t leave a good impression, it’ll probably end up in a prospect’s “do not listen” list.

Now, I’m not saying this to discourage you from producing your show.

But the reality is, podcasting isn’t for everyone!

And by doing the upfront work of planning, you’ll save time and potential heartaches in the future.

That’s why I want to invite you to a free consultation call, so we can see if podcasting is the right strategy for your business.”

As you will hear in this brief episode, I myself had “just started” my own podcast show in 2006, but I had the help of tools and courses that were available to me:

  • The School of Podcasting was a program from Dave Jackson that helped me to learn how to prepare a good show and episodes;
  • I took the course from Jason Van Orden about Learn How to Podcast (no longer available) online and understood the rudimentary steps of producing a podcast episode — especially since there were almost no tools available at the time in the podosphere;
  • I leaned from the books available — from Podcasting for Dummies to the book by Todd Cochrane and another from Mr. Geohegen and others.

But thought leaders like Paul Colligan of The Podcast Report now mentors others and consults with them to prepare a podcast that will have business success for monetization.

And I think that the 2 groups of podcasters — one that podcasts as a hobby or for passion, and the other that podcasts for business with monetization in mind — are what podcasters have to determine when they are sprayed with the words “just get started” by many of the podcasting instructors today.

For you, as a podcaster, which is the path you will follow? And which is the mentorship program that you will pursue and follow if you are serious about becoming a professional podcaster who will successfully monetize the podcast within your business?

And this email letter gives food for thought to the aspiring podcaster for a decision that should be made today.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger. All rights reserved.

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434A- Podcasting vs Social Media on smart phone

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In this repurposed episode of The Podcast Reporter, we focus on the theme delivered originally by Dave Jackson in his School of Podcasting show earlier which compares the effective communication and better business results between Podcasting vs. the Social Media on a smart phone.

This topic came up previously by Dave Jackson in episode # 640, in which he interviewed Paul Colligan of The Podcast Report show.

As you will hear in this repurposed audio episode, there are main differences that define the environment of each platform — podcasts vs. social media. These include the “quick hit” of social media vs. the “listening and consumption of media with intimacy” to the listener. What is interesting for me is that Paul actually compared the landing-and-staying time of the user for each platform, and what this meant to him in the world of new media.

Another theme is the “hype” from social media vs. the full consumption of media in podcasting. In addition, there is a brief description of the “OTG” topic for those of you who may have been contemplating to get “off the grid” in order to improve your mental health — with a key example of the podcaster who has done this (namely, Adam Curry in his show, No Agenda podcast).

We hope that you find this topic relevant and interesting for you, as a podcaster — and especially if you are a profitable podcaster. If so, we hope that the value you find in this discussion will help you select the better platform for your own communication and decide to invest your time in generating content, discussion and other areas of communication.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Dave Jackson. All rights reserved.

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422- Podcasting Pundit Paul Colligan at Podcast Movement 2020

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In this issue of PodcastReporter.com, we repurpose a prior episode of this show (#328), where we interviewed Paul Colligan on the exhibit hall show floor of the Podcast Movement 2020 conference (known as Evolutions).

Now, Paul Colligan has been a podcaster since 2004, and he has been a strategist for profitable podcasting. He also developed and sold his own product in 2007-2008 that provided support for a one-to-one RSS feed delivery and key deliverables for good revenue streams and podcasts (which was known as PremiumCast).

In addition to being a luminary, a content creator with videos, blogs and other media deliverables, Paul is also a screencaster, a solution provider, a trusted advisor  and thought leader for the podcasting and New Media space. He is highly regarded by all of the early podcasters and has been not only a role model, but also a mentor to many (such as myself). As a matter of fact, my I was a member of his “member” program called New Media Inner Circle and also took his course called Podcast Secrets in 2007.

Now, we had interviewed Paul before a major event that was the key for podcasters in 2015 (i.e., the NMX or New Media Expo in Las Vegas). In that episode, Paul gave us not only the state of the podosphere at that time, but also where he felt that podcasting would be going in the next five years — that is, 2020). And here is the link to the audio file:

Paul plans to launch yet another podcast, and he will call it The Aging Tech Show. This is planned to be a model for podcasting that will be current with a lot of fun for strategies for profitable podcasting — among other things.

In addition, Paul also will update his book series on podcasting (originally started with the title of “How to Podcast” — since 2015 and 2016).

So, we encourage all podcasters to subscribe to his podcast show called The Podcast Report. It is delivered by Paul for each season, and it contains gems that do prove to be of value to all podcasters.

We hope that all you podcasters enjoy Paul’s books, his videos, his new show, as well as The Podcast Report — and that the content from his programs will help to make you successful in your podcasting.

Thank you for our attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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412- Podcaster path to becoming a Thought Leader

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In this episode of The Podcast Reporter, we discuss the four steps in the path of becoming a thought leader. This was initiated in an episode by Paul Colligan in his podcast show called The Podcast Report.

As you will hear in this audio episode, we describe each of four steps of the podcaster or new media content creator in becoming a recognized THOUGHT LEADER.

We also refer to a book by John Jantsch called “The Referral Engine” to become a solution provider and trusted advisor.

In addition an example of a trusted advisor is Lon Naylor of ScreenCaptureVideo.com in the area of screencasts and video training with both Camtasia Studio and PowerPoint by Microsoft.

And finally, an example of successful thought leadership is that of Chris Brogan, who is a podcaster, course designer and author of various books (such as Trust Agents, with co-author Julien Smith) on business relationships and success. Becoming recognized as a thought leader will result in receiving invitations to be a keynote speaker in certain inbound and virtual conferences for podcasting.

In addition, Paul Colligan is another example of a podcasting thought leader.

So we hope that this content can help you set your objective to become a podcasting thought leader and make your business a success.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Chris Brogan and John Jantsch and Lon Naylor. All rights reserved.