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458- Serendipity in Podcasting can help in growing your show

In this episode of The Podcast Reporterwe discuss a case study in which a podcast show can gain discovery and popularity within a podcast network — and how serendipity can occur to help grow the podcast show to possible success. And this is with a current podcast show called 2030podcast.com . This is a show that has two co-hosts — and I am one of them, along with Matt Cox, a podcaster of his own show, Brunch with the Brits.

First, we review a bit of the background of this show.

In 2014, I myself had a meeting with Adam Curry (aka The Podfather) in Austin, Texas. The meeting saw us actually do 3 interviews and have a lunch while discussed various topics in motion pictures (e.g., For Greater Glory and We Were Soldiers, etc.) and podcasting. And one of the interviews that I was able to record with him was concerning the theme of a podcast show that I had recently created and announced — the 2030podcast.com show. While Adam Curry initially gave me the idea for this show on his No Agenda podcast show, he was glad that I was able to take action to produce this show — and our interview served as the first episode of this show. called 2030podcast.com.


While I tried to get the podcast show off the ground, family and personal medical problems (along with the dementia and death of my mother) kept me out of podcasting. But later on, I resurrected the podcast show, and then I included a co-host named Matt Cox (a podcaster from his own podcast show of Brunch with the Brits) to share the mic with me in creating our thoughts on what would be our vision of the world of 2030 — including many of the ideas discussed by Adam Curry and myself in the 2014 interview.


The Current status of 2030podcast.com

As Matt Cox and myself created and published our episodes starting in October of 2018, our teamwork, dialog, banter and reciprocal respect increased — and, in my opinion, so did the value of our content for the intended audience (which were the producers of the No Agenda podcast show, along with the listeners of the Grumpy Old Bens show and the Randumb Thoughts podcast).

And so it was around episode # 14 in 2020 that I was able to hear that particular episode of 2030Podcast.com being broadcast on the NoAgendaStream.com.  Now, neither myself nor Matt Cox had been actively seeking promotion for our show. But someone who valued our content was able to promote our show and have it actually be published and broadcast on the stream. In fact, in one episode of the No Agenda show (# 1276) during the live broadcast, the ending of the episode has Adam Curry state that what would follow next on the stream would be the 2030 Podcast episode. And it did, in entirety.


Now, what could I have thought about this?

Serendipity? Yes, insofar as how Charlton Heston described it as a random act of positive activity that delivers fortunate results. Or, as the wikipedia definition states:  “…a happy accident…Serendipity is an unplanned fortunate discovery.”

And so what can serendipity mean for the podcaster?

Well, if you encounter serendipity in your podcasting career or show or business, you may end up with a happy accident — one that you were NOT pursuing, but that landed “in your lap” to cause a fortunate result for you and your show.

For myself and Matt, this means that we can grow our listeners, our audience and our show by being on a network (a stream) of engaged listeners that can only help us to increase the VALUE of our show to them.

For you, as a podcaster, we recommend that you, too, can be available for events and activities that can deliver serendipity to you by creating the best content that you have and being the best, consistent and value-based podcaster that you can be.

How can this be a preparation for serendipity?

Well, the final example cited here is from an introduction to the movie Day of the Jackal by the late Robert Osborne from his TCM channel. This situation had Fred Zinnemann (the director of the film) see a play (which he said was not very good) with an actor named Edward Fox, who delivered a performance which really impresssed Zinnemann. And thus, Fox was cast as the lead role. And the reason:  a performer should always deliver his best, “because you never know who is watching.”

And, thus, a podcaster can never know who is listening — and which results may occur from the “performance” of delivering great value in the podcast show. So we hope that you can receive serendipity in your environment to have your show succeed.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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448- Why anyone would listen to your Podcast

In this episode of the Podcast Reporter, we discuss an article in medium.com by Denis Murphy called “Why would anyone listen to your podcast?”

Obviously, the main focus of the article is the value that your podcast episode can deliver to your listeners. For myself, the word “value” has such diverse meanings:

  • it can mean any emotional VALUE to the listener — e.g., happiness, joy, elation or sadness, tragedy, concern;
  • it can deliver entertainment VALUE to the listener — such as fictional or crime stories that are now popular;
  • it can deliver educational VALUE to the listener in the area of “how to” information or training (e.g., I myself delivered a six-month course of personal productivity in a premium audio podcast back in 2007-2008 that delivered skills in being able to do more in less time with better results while reducing stress);
  • it can deliver relaxation VALUE to the listener by just publishing either music or non-stressful content that can help one relax;
  • and many other types of VALUE.

Now, this article by Denis Murphy has the subtitle that states that it took him 115 episodes to realize why an audience member would listen to his show.

He starts off by stating the obvious — that the beginning of your show will be the toughest and the slowest for growing an audience of loyal listeners. As a matter of fact, he uses the term “slog” which can signify inertia in the development of your show to a set of growing fans. As he says: “You want an audience of dedicated listeners. You want to see messages of appreciation from some of them. You want to feel like you’re helping them come unstuck in the same way you came unstuck in your life.”

But then Denis reassures you that the “slog” won’t be forever, and that consistency in the production and publication of episodes that provide value to your audience will be the key to eventual decrease of the “slog” and the uptick of popularity, acceptance and finally subscription from fans to become loyal listeners.

In summary, he has these sections that highlight his thoughts:

  • Accept that you will suck;
  • Your job is to make listeners think;
  • Why do you, yourself, listen to your favorite podcasts?
  • As he states, your job is to make your audience FEEL and think:  Focus on making your audience think and feel.
    • Share your most helpful, raw and honest thoughts and opinions.
    • Genuinely take an interest in having a conversation with your guest.
    • Allow your personality to evolve with the podcast organically.

Do these things, and you will get to one hundred episodes and beyond. Do these things, and your podcast will become a vehicle for your personal growth.”


For this podcaster, consistency is one of the greatest skills and characteristics that your podcast can show. It gives you the symbol of being a prolific podcaster that is in it for the long term (i.e., not just a fly-by-night hobbyist that can get disappointed if you are not making six figures in monetization with thousands of downloads each episode within a few months).

But this also means that you have to create good content and deliver exceptional VALUE to your targeted audience (i.e., NOT everyone, but your niche audience that is waiting for your content that is directed to them and not the masses in general). It is this value that Adam Curry from the No Agenda show calls “an outstanding product” (in this case, PRODUCT is the content of your show) — and Adam has had success in both growing a loyal fan base, delighting producers (for he does not have “listeners” — everyone is a producer) and successfully monetizing his show for over a decade, and still growing.

And for myself, this means giving thoughtful attention to the VALUE of your content to your listeners. You can monitor this by surveys, opinions, reviews and feedback. You can also put together some strategies for monetization to see what VALUE will be in the minds of your listeners. And you can now refer to the updated book by Dave Jackson called Profit from your Podcast to see which strategy may work best for you to create revenue streams. One such strategy that has been successful for Adam Curry is the “value for value” model (which is also being used by the Grumpy Old Bens show). You may wish to listen to the episodes of No Agenda to find out more in detail about this.

So, whichever method you use to review your content and assure that REAL VALUE is there for your targeted audience, we hope that you can then plan your strategies for longevity and become the prolific podcaster that Denis Murphy describes. And we hope that you can grow your audience — and that perhaps it will not take over 115 episodes to finally understand this.

We wish you all the success to have the audience you desire in the shortest time with the value you provide from your great podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and medium.com and Denis Murphy. All rights reserved.

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podcast

438- Anniversary of International Podcast Day

In this episode of The Podcast Reporter, we briefly discuss the annual celebration of International Podcast Day, which has been held since 2015 on the 30th of September. It was started by founders Dave and Steve Lee, along with Daniel J Lewis — each podcasters in their own right.

The agenda for this 30-hour broadcast worldwide is at Internationalpodcastday.com.

[Editor’s note: since this was originally planned to be a 24-hour broadcast of presentations and panel discussions, etc., it has grown to a 30-hour time span due to the international date line and the ability for some Asian countries to start earlier on the 30th of September, allowing the close to be in the Eastern time zone of the USA at midnight]


Since the very first celebration in 2015, I myself have participated in this event and have either listened to the presentations, as well as have delivered welcome announcements from my good buddy, Adam Curry,  of the No Agenda show for the initial event.

I would suggest that you can either listen live to some events during the broadcast online, or you can also get to consume them later online from the recorded archive. The growth of podcasting in the world has seen more sessions and presentations being delivered in national languages (not just USA English or British Commonwealth English), as well. This was true last year for the Latin American countries that delivered their content in Spanish. Thus, this has grown to a worldwide event with participation from all podcasters of various topics.

We hope that you find International Podcast Day a worthwhile event for you, as a podcaster, and that it can indeed bring VALUE to your show and help you become a more successful podcaster.

Thank you for your attention and hoped participation for International Podcast Day.

Copyright (c) 2020, Matrix Solutions Corporation and InternationalPodcastDay.com. All rights reserved.

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465- Dealing with woke and cancel culture in Podcasting

In this episode of The Podcast Reporter, we deliver an editorial on podcasters’ dealing with the cancel culture and woke in today’s environment — and possibly in the future. Thus, what is delivered is my opinion on this topic.

With the recent acquisition of the Joe Rogan Experience show by Spotify, the podosphere was in a deluge of discussion about the millions that were offered to Joe for his content, both past and present or future. And that meant that after a certain date, you, the podcaster, would have to pay to get access to his content and consume it.

Well, there was a lot of controversy when not all the episodes of the JRE show were brought over to the new platform. In fact, many were missing — the controversial ones. This did not seem to bode well for this type of arrangement, since many of the JRE fans wanted to have available the older episodes, regardless of the controversy. And it seems that the employees of Spotify wanted to set policy and determine what would and would not be permitted to be available, due to the content. Obviously, these employees were part of the “noodle boy” demands of the woke and cancel culture. I was glad that the CEO of Spotify said that he would not allow this.

Well, now, it seems that the recent deplatforming of another show is causing waves of discontent and disgust in the podosphere. The “Podfather” — that is, Adam Curry of the No Agenda podcast show — has been capriciously removed from the Spotify app and has been deplatformed and taken down — again, by the same “noodle boy” tactics of self-appointed cancel culture employees whose attitude is that they will be the only ones who will act like “parents” and determine what will and will not be allowed to be available on that platform. And, of course, there was no notice given or reasons delivered for this decision and the subsequent actions.

This has definitely caused an uproar in the podosphere and has given Spotify a huge black eye of self-appointed censorship with the content that they once had made available to podcasters and listeners.

Why should these immature acts cause such concern for podcasters?

Well, suppose that you had planned your revenue-generating tactics for your podcasting business in dealing with the content on that platform. In other words, you had committed part of your business to the content being available; you had counted on this super directory and platform to help make you successful. And then, all of a sudden, without warning, the content was removed — not just an episode, but all the content and all episodes, from one minute to the next.

There was a story that a listener was consuming the content of the No Agenda podcast episode on his break while working; and he returned to work, for he had planned to listen to the rest of the episode after work. And when he did, the episode was gone. Not only that, but ALL the episodes and content, etc., of the No Agenda podcast show was totally removed. What a shock, especially when no mention was given either as a warning or any reason for this removal.

For this podcaster, I can only imagine the ire that was caused by those who pay to have spotify deliver content to them, but also ARE COUNTING on it for their business revenue streams or as part of their business plans.

I know that I, myself, have only the worst things to say about Spotify and the “noodle boy” mentality that the employees of that organization are now putting into action. At this point, we can equate this to the old tale about “the inmates are running the insane asylum.”

My hope is that the CEO will put a stop to this and remove these cancel-culture bigots who determine that they, alone, can decide what content is delivered to a paying audience — just because of their woke bigotry or social justice warrior causes.

But for my money, this “podcast wanna-be monopoly” is not worth the time nor money to be a part of, or to give hard-earned money to, or to even consider a part of the podosphere. They have proven themselves to be a CENSORSHIP group that willy-nilly determines what should be banned from the consumption of a paying audience. I am personally banning them from my life, and I am relating this story and promoting banning them from the lives of other podcasters — and I feel sorry for those whose businesses depended upon what was considered once as a good success story.

Now, with other alternatives around, Spotify will soon learn that these woke employees are going to be damaging the company right where it hurts — in the pocketbook. My only guess is that perhaps the determinants of this type of censorship may be related to the CEO or the owners of Spotify — and if that is the case, then what can you do if it involves family? That is always a possibility for the unreasonable.

So, as a podcaster, you may have to be very careful in the near future about which directories or platforms or partners you choose — because, if not, YOU may be deplatformed and shadow-banned or shouted down or erased from your own content due to their narrow-mindedness and childishness.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and NoAgendaShow.com. All rights reserved.

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434A- Podcasting vs Social Media on smart phone

In this repurposed episode of The Podcast Reporter, we focus on the theme delivered originally by Dave Jackson in his School of Podcasting show earlier which compares the effective communication and better business results between Podcasting vs. the Social Media on a smart phone.

This topic came up previously by Dave Jackson in episode # 640, in which he interviewed Paul Colligan of The Podcast Report show.

As you will hear in this repurposed audio episode, there are main differences that define the environment of each platform — podcasts vs. social media. These include the “quick hit” of social media vs. the “listening and consumption of media with intimacy” to the listener. What is interesting for me is that Paul actually compared the landing-and-staying time of the user for each platform, and what this meant to him in the world of new media.

Another theme is the “hype” from social media vs. the full consumption of media in podcasting. In addition, there is a brief description of the “OTG” topic for those of you who may have been contemplating to get “off the grid” in order to improve your mental health — with a key example of the podcaster who has done this (namely, Adam Curry in his show, No Agenda podcast).


We hope that you find this topic relevant and interesting for you, as a podcaster — and especially if you are a profitable podcaster. If so, we hope that the value you find in this discussion will help you select the better platform for your own communication and decide to invest your time in generating content, discussion and other areas of communication.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Dave Jackson. All rights reserved.

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417- Podcasting Pioneer — the Doug Welch story

Note: In this episode of The Podcast Reporter, we deliver a repurposed episode that is an earlier interview with Doug Welch, one of the earliest podcasters — someone who is a real “Podcast Pioneer”. This repurposed episode is complete and not edited, but it still has a lot of good, evergreen content. It was originally prepared for a prior podcast show called “Boomers for Startups” (which has now podfaded).

It is the Doug Welch story which describes how his back catalog of content from a prior job became the main storage and archive for his very successful podcast which was called “Career Opportunities.”

As a matter of fact, the episode that posted in his podcast show, Career Opportunities, at the time of this writing used the term “New Normal” some six years before the pandemic (when it was used time and time again by the media).

But as you will hear in this audio interview, Doug did not stop there. He had this podcast run for over 10 years. And it is still now in Apple Podcasts under Career Opportunities, where he has several episodes that are of interest for any type of new media creator — podcasters, screencasters, authors, bloggers, etc. And you will also get to know more of Doug Welch “behind the scenes.”

He also started five other podcasts, as well as screencasts for video on his YouTube channels. He also is an author of several books, as well as a part-time yearly theater producer for enjoyment. He considers himself as a teacher — but just not in the classroom (as his wife is a University professor).

And, in addition, he also has volunteered his time and service to assist in setting up conferences for the high-tech and podcasting world in the BarCamp style and format. And you can also hear how he had to curb some of his activities and focus his time on planned programs, due to his health issues and his work.

And he started his flagship podcast of Career Opportunities in 2004, way before most of the early podcasters were on the map. As he said in this audio episode, of the 24 shows that had content on the early platform with Adam Curry, his was one of them.

Although this episode is really from his back catalog, Doug keeps posting updated episodes today. We encourage you to sign up and register for his show, for he is one of the few pioneers (aka “venerable elders”) in podcasting that is still publishing content which is of value to the newer and aspiring podcasters.

You can see the website of DouglasEWelch.com for more information on his programs, podcasts and his life projects.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Douglas E Welch. All rights reserved.

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416- Podcasting update with Adam Curry

In this episode of podcastreporter.com, we focus on a podcast show called NewMediaShow.com with Todd Cochrane — because this show had a special guest, Adam Curry of No Agenda.”

In a recent episode of Todd Cochrane’s podcast show, Adam Curry took a deeper dive into the beginnings of the podosphere and his own role in creating the function of podcasting, along with Dave Winer. So notably called “The Podfather,” Adam recounts his beginnings from 2000 in the world of audio and his frustration at having to wait enormous times for any download over the internet of either audio or video.

In addition, Adam also goes into what a successful podcast show requires (e.g., number one rule is that “you have to have an outstanding product”), and especially the business model for donations that his show, No Agenda, uses from his “producers” (that’s right — no listeners, for all are producers), as well as other resources. This model is called the “Value for Value” model — and Adam spends a great deal of time in the interview to explain this, with some examples.

You can listen to the entire interview in episode number 384 of newmediashow.com (where you can choose to download it or listen to it). I highly encourage you to consume this content, as it brings about the story of podcasting and how it got started, as well as a look into the psyche and personality of Adam Curry — then and now.

We hope that you find this episode in NewMediaShow.com of great value for yourself, as a podcaster in this space.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and NewMediaShow.com and Todd Cochrane. All rights reserved.

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369- Podcasting during a pandemic

In this episode of The Podcast Reporter, we discuss the environment for the podcaster during a current epidemic (actually, a “plandemic”) in the early months of 2020, as we can plan to “podcast our way through the virus crisis.”

We refer to Evo Terra at PodcastPontifications, as well as another podcasters for suggestions.

The new habits and processes are described for podcasters who have to do remote interviews (with either software or using double-enders). This would include new strategies and spending more time in the consumption of podcast content.

Examples for me are the NoAgendaShow.com podcast, with Adam Curry and John C Dvorak.

Regardless of your situation, we hope that you can do the best podcasting (both listening and creating) during these times that “try men’s souls.”

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

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352- Increased podcasts due to virus crisis

In this episode of PodcastReporter.com, we discuss the increase and growth of podcasting during the crisis of the Chinese Wuhan Virus (aka covid-19 or corona virus).

From this repurposed episode from March of 2020, we noticed the surge of new podcast shows being created, as well as the amount of new episodes being published.

This discussion is timely and attests to the situation that stared all of us podcasters in the face during the period of March, 2020.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.

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331- Strategies for premium podcast content

In this episode of The Podcast Reporter, we deliver some strategies for creating premium podcast content. This would mean the content of episodes for which you will be able to monetize.

In addition to this repurposed episode, we refer you to the book by Dave Jackson of the School of Podcasting called More Podcast Money. Here, you will get various ways of creating revenue streams based on premium content — among other strategies.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation. All rights reserved.