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podcast

595- The LONGEST DAY in podcasting

In this episode of The Podcast Reporter, we discuss a theme that I do review annually — and that is, in remembrance of the Allied invasion of France in WWII in the battle for Normandy, we reflect on Operation Overlord (i.e., called D-Day — which, for airborne troops, was something that occurred with every combat jump, because every jump was referred to as a “d-day.”). I do this because I, myself, served in the US Army Airborne in the 505th Parachute Infantry Regiment of the 82nd Airborne Division (which was a major unit in the assault over Normandy in the early morning of 6 June 1944). And thus, to the thousands of paratroopers and glidermen that assaulted the Normandy fields, we honor and dedicate this episode to them.

I also was able to know one of the paratroopers who did assault Normandy in operation overlord — in fact, he had made all 4 combat jumps with the 82nd Airborne Division in WWII . His name was Al Essig, and he did pass away several years ago. May he RIP. As a paratrooper some 50 years ago, I do honor and respect the bravery of such men who volunteered to go airborne.

Now, for this episode, I deliver some audio of a book that was written by another paratrooper who served with the 504th Parachute Infantry Regiment of the 82nd Airborne Division. His name was Darrell G. Harris, and he also has passed away a couple of years ago. He wrote a book about his experiences in WWII, and it was called Casablanca to VE Day: A Paratrooper’s Memoirs. DG Harris had made 3 combat jumps — in Sicily, Salerno and Holland (in Operation Market Garden, which mission was immortalized by the book by Cornelius Ryan and movie of the same name called “A Bridge Too Far.”

https://traffic.libsyn.com/secure/fgcast/DG-Harris-back-cover-book.JPG

The above player, and the one below, are the mp3 files for the audio content of the book by DG Harris, Casablanca to VE-Day: A Paratroopers Memoirs.

 

 

Now, Ryan was the same author who also wrote the book, The Longest Day, which was also made into a movie in 1962, with a lot of stars and celebrities playing the actual roles of live veterans from WWII, in portraying both the airborne parachute element and the seaborne invasion on the shores of Normandy. One element that was different and which started a trend in Hollywood movies was that actual Germans spoke German in their portrayal of the Axis side, while British subjects portrayed the British forces, and the French portrayed the French forces. And each group spoke in their native language with English subtitles. So you did not have American or Canadian actors portraying Nazi troops and speaking German (in their broken accents). This has now become a trend in Hollywood to accentuate realism.

So, too, in celebrating the success of this incredible and monumental operation in time of war, we reflect upon the theme that breaking new ground in your medium should be something that you, as a podcaster, should consider in order to drive to success in your area of the podosphere.

By this, we mean that other podcasters are now going forth with the new podcast apps, or with new practices for requesting and getting donations (e.g., using the value-for-value model, which was encouraged and widely used by Adam Curry and John C Dvorak of The No Agenda Show for the past several years — and which other podcasters have now taken up as their own method of getting financial support in the donations from their listeners or “producers”).

So the question we ask now is “what can you do to make yourself different from the rest of the podcasts, in whichever way or manner or activity that you can bring to the table as fresh ideas?”

And if you reflect upon the enormity of D-Day, 6th of June, 1944, many of the activities and tools and tasks of the operation were new and many untried — but the end saw success for the Allies who dared to make the assault at a place and time that was not anticipated by the enemy (or, in your case, the “competition”).

What we would suggest is to have a planning session with yourself to reflect, analyze, plan and commit to a test of planning, producing, publishing and/or promoting your podcast in new ways or with new ideas in order to make your show more successful. If it works, then great! If it does not work, well, you have succeeded in sowing the seeds of perhaps what could be the next task, following, standard or item in the podosphere for others.

So if you are brave enough to plan and execute this new operation — just as the Allies did for Operation Overlord in assaulting Normandy in WWII (in many ways) — perhaps you, too, can achieve a breakthrough success for yourself and maybe for others in the area of podcasting. And we wish you well, as we will look for those who would be doing these types of innovations for success and promoting them.

So, in honor of the 82nd Airborne Division and those who found in the air and on the beaches of Normandy on  6 June 1944, we look forward to remembrance of Operation Overlord (both for the Airborne parachute and glider operations, as well as the beach assault on the shores). Remember, your contribution of creativity could actually turn out to be THE LONGEST DAY for you in podcasting.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Cornelius Ryan. All rights reserved.

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podcast

588- Words do matter — especially PODCAST

In this episode of The Podcast Reporter, we deliver to you the information that was espoused in Podnews.net newsletters that concerned the etymology of the word “Podcast.” And, of course, since this is not an absolute authority, and I, myself, have also some thoughts and concerns from my own experience within the podosphere since 2005.

In an earlier article delivered in the Podnews.net newsletter, James Cridland gives his views on the history of the world PODCAST. And in this post, there are links and audio players that prove the point of origin of both the eclosure and the word podcast in his experience.

“As Eric Nuzum discusses elsewhere here, the first audio referenced by an enclosure tag in an RSS feed was published on Jan 20, 2001; with Dave Winer placing one song by the Grateful Dead into a post, as a test.

Christopher Lydon is generally held to have the published the first ever original piece of audio referenced by an enclosure tag in an RSS feed on Jul 9, 2003…The first program to automatically grab an audio show like this, originally called RSS2iPod, was launched by Adam Curry on Oct 12, 2003…But these audio shows did not have a name. Yet.”


Next, there is a viewpoint of the word “Podcasting” that takes place, with examples and sound bytes, as well. And it all boiled down to Dave Winer, credited with creating the podcast episode (along with our Podfather, Adam Curry):

The term “is credited by Dave Winer, speaking in Guy Kawasaki’s podcast Remarkable People:

Adam had the initial idea for why this made sense at that particular point in time. This was the first meeting that we had, and this goes back to 2000.

He saw me do it, and then he started doing it. And then, I don’t know, by September of 2004, there were twenty or thirty people doing [it], and we needed a name. And so we had a mail list and I asked people, “What should we call this?” And a guy named Dannie Gregoire said, just call it “podcasting.”

And Adam and I were doing a podcast called Trade Secrets, and on that we discussed it. So let’s just go with podcasting, and that’s it.

Guy Kawasaki: That’s how podcasting got named?!

Dave Winer: What did you think? We hired some kind of a market research firm and they did a focus groups and shit? Come on! That wasn’t how it worked!”

And then Cridland also records the words by Adam Curry about the naming of the word. And a section of the post ends with the first mention of the term “podcast.” And so, the term caught on, as is stated: “The term was quickly taken up. Adam Curry mentioned podcasting on his blog for the first time on Sep 21 2004; Dave Winer blogged ‘what is podcasting?’ on Sep 24 2004, by Doc Searls, who blogged about podcasts on Sep 28 2004, and Dan Gillmor on Sep 28 2004.”

And then some of the earlier podcasters stated the term, as well, in the media: “As an example that the term was already well-embedded, Todd Cochrane posted the first “Geek News Central Podcast” on Oct 9 2004; and, on the same day, Rob Greenlee posted a comment announcing the new name on the Web Talk Radio Show website. Evo Terra followed on Oct 13, 2004.”


The post finally ends with the question of “who invented the term podcast?” And so, the final reply to this inquiry is delivered from the viewpoint of Mr. James Cridland: ”

“Ben Hammersley was the first to use the term in print, in a widely-read publication.

Dannie J Gregoire was the person to make the term popular in the community: and it’s very possible that without Gregoire’s use of the term in Sep 2004 – and its enthusiastic use by Adam Curry and Dave Winer – we’d be calling audio referenced by an enclosure tag in an RSS feed something quite different.”


In my own viewpoint, the term podcasting has meaning for us early podcasters as requiring an RSS feed and adhering to certain criteria — which, today, is being “bastardized” by the younger set that want to define it in their own way, just because they wish to do so.

But for myself, the older meaning and etymology will stand as the true types for the terms. Why? Well, for me, you can pry the term “podcast” from my cold, dead fingers (reciting a pun from an old saying by Charlton Heston of the NRA).

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and James Cridland of podnews.net. All rights reserved.

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podcast

552- Podcast consumption vs Social Media quick-hit

In this episode of The Podcast Reporter, we deliver a REPURPOSED episode (it was episode 101 of this show) where we discuss the theme from Paul Colligan of The Podcast Report and Dave Jackson of The School of Podcasting about the value and results from reviewing a podcast episode and show vs. the Social Media post (or what Paul Colligan refers to as “the quick hit.”).

As you will hear in this repurposed episode, the comparison and contrast is that of a requested deliverable (usually by subscription) like a podcast episode that is designed for CONSUMPTION as opposed to the “shiny object” like the social media post that usually results in just a momentary quick hit.


As for myself, I have been off the social media for now quite a few years, and it has been a healthy and remarkable experience — healthy in both body and mind and soul. In other words, as Adam Curry of the No Agenda show states, I am “OTG” or “off the grid.”

I firmly agree with what Paul Colligan summarizes in his article, and what the end thought of this podcast episode is — that social media posts are momentary, quick hits of emotion where you are being spoken down to, as well as brainwashed. And also, the podcast episode is a deliverable where you can do some thinking, contemplating, and judging or acting upon the result — in other words, CONSUMING.

Yes, this is consumption of the podcast vs. emotional momentary quick hits of social media without having the real benefits of consumption.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson and schoolofpodcasting.com and Paul Colligan and ThePodcastReport.com. All rights reserved.

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podcast

529- Podcasting on 9-11 — how pandemics can affect podcasting

In this episode of The Podcast Reporter, we deliver an episode that deals with 2 issues: (1) a podcast episode that has some remembrance of the 11 September 2001 terrorist attacks on New York City and Washington, D.C. (and its effects on podcasting); and (2) how the post-pandemic environment is affecting podcasting (especially audio quality).

11 September 2001

In this first topic, we have seen how terrorism from the Muslim extremists have changed our environment. And many podcast shows are now mentioning the threat of extreme muslim attacks within the USA, in order to destroy the fabric of the American culture, American environment, American system of productivity, American capitalism and American nationalism (and they are, of course, aided by the Democrats in congress, as well as the incumbent white house tenant, Bo-Jiden.

So now, with the censorship in full mode with the Social justice warrior and woke cultures, neither the lame-stream media nor the social media dare to speak out on this topic and include both sides of the conversation (because of the refusal to really communicate both sides), the podcast shows were the only pillar of trying to deconstruct the issues and hear both sides of the conversation, with proof points in the form of articles, audio and video clips and past promises and statements that catch the bad actors (like Fauci and Bo-Jiden) contradicting themselves on the “promises” made to the public.

However, the podcast community has many shows as of the date of this episode when the content was created that delivers the true journalistic approach of having an intelligent conversation and fair discussion and a non-censored approach that would promote any political narrative to the listener — in fact, the listener would be encouraged to use his own critical thinking to analyze the situation and then make up his own mind, instead of being brainwashed by the lame-stream media and social media.

Such are the shows like No Agenda with Adam Curry and John C. Dvorak, as well as Randumb Thoughts with Darren O’Neill, as well as Grumpy Old Bens with both O’Neill and Ryan Bemrose, and even Dean Reiner of Up is Down podcast. Now, there are more, but these are the ones which I feel have been outstanding on their own merit of fairness and exposing the hypocrisy of the lame-stream media, as well as exploring both sides of the conversation or issue.

We certainly hope that it will continue to do so in a fair and accurate way of delivering truthful and uncensored content to the listeners.


Post-Pademic Audio quality for podcasts

In addition, we wanted to let you know that there is some discussion as to the effects of the sham-demic (many people refer to this as pandemic) environment in creating content and its quality and publishing it.

In an earlier article from current.org, this issue is discussed, with the emphasis being on at-home recordings and productions of podcast content for shows — and especially, the lower quality that has resulted from not emphasizing professional audio quality standards.

How at-home pandemic recordings are changing pubmedia’s standards for audio quality

Yes, with the lock-downs that occurred, the poor quality from the Zoom meetings and other episodes recorded from locations within the home, the audio quality has lacked the professionalism which delivered good content to the listeners before the year 2020.

And now, as the article states, self-recording techniques and apps and other “solutions” have been trying to address this situation.

However, as with everything involved with the lockdowns and other restrictive measures in 2020, we see this quality NOT IMPROVING, but merely being “accepted” by the audiences (who will throw the baby-out-with-the-bath-water) and just assume that poorer quality will be the norm for the future.

We hope that this is not so, and we encourage you, the podcaster, to deliver your content with great audio quality and as professionally recorded and edited and published as could be.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and current.org. All rights reserved.

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podcast

555- When Podcasting could be last arena of free speech

In this episode of The Podcast Reporter, we discuss a theme of the possibility of censorship in podcasting for the podcaster, as well as the infringement of free speech to those whose passion could be curtailed by not being allowed to publish and distribute their message.

In the area of podcasting, I wanted to expand on the theme that Dave Jackson, podcaster, of the School of Podcasting, spoke about in an earlier episode which was titled “Preserving podcasting as a platform for free speech…”

In this episode, Dave interviews Adam Curry of the No Agenda podcast show (which he publishes with his co-host, John C Dvorak) and talks about podcasting and its future with Dave, and especially how podcasting can be one of the last areas of free speech in this woke-filled culture.

So, in this hour of the published episode from Dave, the topic of free speech is touched upon.  With the censorship of the lame-stream media and the news media so strong in the broadcast area of the media, this was very important to me.

I saw what the cancel culture and censorship results were from “reviews” of podcasting. I got this very early in my career of podcasting, and I quickly had a bad taste in my mouth from a couple of reviews that were just opinions and baseless (and remember, opinions are like “elbows” — everybody has a couple 🙂. And thus, when I re-started the web site and the podcast show publications for this particular show, it did not matter to me that I would not be included or promoted on the Apple platform or any other platform. I did not care for reviews by mindless people who are not like-minded and only want to complain or publish negativity in “reviews.” And this has turned out to be a great result for my podcast show. In fact, this podcast show has grown its audience without any marketing or sales or promotion — it has developed as a good resource for its own audience, and I said to myself “the heck with reviews — they are meaningless, anyway, because the social proof that they claim to provide is not worth the woke-based environment that it brings, and the aggravation of the negative comments are not worth even considering.” And thus, I have not looked back at reviews or subscriptions for these shows that I currently have.

And so, I could understand very well the topic of censorship and cancel culture being discussed by Dave and Adam in the episode on the School of Podcasting.  And, as Adam Curry states: “podcasting is one of the last few openly distributed eco-systems” that promotes free speech and avoids censorship and cancel culture at the whim of the ideologies of management of these firms — at least, on the part of the media host that will provide your episodes to the distribution platform to get your messages to the audience who want it.


Thus, I would heartily suggest that you consume this episode to understand both the free speech element of the eco-system and how the benefits of Podcasting 2.0.

And as for this podcaster, my view is: as long as the media host stays out of the business of cancel culture or censoring my messages (and the signal for this is seeing that a “moderator” is appointed as lord of content to allow only the ideology of management to be published), then podcasting can actually be the last frontier of free speech — and it would not be a platform of brainwashed or woke directions, but that of free speech.

We hope that you enjoy the content of the episode interview that is given in these show notes from Dave’s podcast show, and that you can also understand and appreciate the nature of the eco-system of podcasting as an area of free speech for your message.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.

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podcast

514- Considerations for podfading — some strategies to deal with it

In this episode of The Podcast Reporter, we repurpose a previous episode that deals with a review of many considerations for podfading. If you are experiencing some of the symptoms described in this audio episode, we deliver some strategies to deal with the beginnings of podfading and perhaps avoid it altogether.

As you will hear in this audio episode, the 35 minutes are spent with descriptions that lead us to consider podfading and then think about some strategies to either podfade in the right way or to deal with the thoughts of podfading and not do so because of a resurrection of the passion and the good environment that may exist for you.

We give some good examples of podcasters who have created other businesses and podcast networks and communities — such as Daniel J Lewis and his Podcasters Society. And we deal with situations where you may have a co-host — e.g., the No Agenda Show with Adam Curry and John C Dvorak.

We hope that this evergreen content can assist you in any way so that any possible thoughts of podfading (for whatever reason cited) can be dealt with in a positive manner that will help you overcome the environment that leads to this thinking, and then help you to steer your shows and your business in the right direction for you to become successful.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Daniel J Lewis and PodcastersSociety.com and noagendashow.com and michaelandmike.com. All rights reserved.

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podcast

544- Different monetization strategy with premium content in Podcasting

In this episode of The Podcast Reporter, we discuss a relatively different strategy for monetization via a membership, with additional feedback and additional content where the chief objective seems to be more than just money or financial success.

The podcast from Evo Terra called Podcast Pontifications announced that they would have a membership of those who signed up for donating to the show via the buymeacoffee.com/evoterra .

 

How is this slightly different to the usual donation by other podcasters requesting money from buymeacoffee.com?

In this case, Evo will still continue to deliver FREE content on his main show of PodcastPontifications.com. However, instead of donating a one-time delivery of $5 for a cup of coffee, he is now welcoming his listeners to become a MEMBER of his coffee-club. In this way, he has set aside a premium podcast aspect of his show for those who will purchase a yearly donation to his membership system. And then, he will offer additional content to those who sign up for this membership.

Well, for this podcaster, since I have always followed Evo (even though I may not agree with him on various topics he brings up — but I still respect his right to pontificate his thoughts on his show, and I listen to him with an open mind on all things — even though I understand his point of view but reserve my right to disagree due to my own critical thinking). Thus, I signed up for this membership and waited to see what type of additional content and additional deliverables would be coming to the “members.”

The answer started to come in almost immediately. I received an email from Evo  not only with his gratitude for signing up, but also with his brainstorming ideas as what type of content would be great for the membership, based on their feedback. So I looked at what he had conceived and I quickly sent an email reply back with MY OWN VALUE-BASED ideas of additional content or follow-up actions for members that Evo could deliver.

The reply from Evo was almost immediate. And I saw that he was offering different ideas, based on feedback from myself and others who joined the membership.  And I responded with an email that thanked him for his planning, and I said that his ideas seemed good enough for me. And to this day, I am waiting to see what the results will be, for I know that Evo does deliver to his audience — especially when he is able to monetize the podcast and its infrastructure for his audience to provide more VALUE.


Now, will this be a trend for other podcasters to do so?

Or, will the podcasting community go along more with Adam Curry’s “value-for-value” model in his show No Agenda with John C Dvorak  (which is also being used by Ryan Bemrose and Darren O’Neill of the Grumpy Old Bens podcast (as well as other podcasts on the noagendastream.com)?

The answer is that time will tell to see which strategy will be adopted by other podcasters (or perhaps there will be NEWER strategies that will be implemented — and how successful they will be). I will be anticipating for that. And I also plan to report on the strategy from Evo and my opinion of the deliverables that will be sent to myself and others in this new “coffee-premium” audience.

So, if you wish to join a “coffee-premium” program, then you may want to listen to the podcast show PodcastPontifications.com with Evo Terra and decide if you want to join. Or you may listen to other shows on the noagendastream that are implementing a “value-for-value” strategy to see if you may want to go that route — or you may want to plan out, contemplate about, and START YOUR OWN VALUE-BASED premium program.

We hope that you will become successful in whichever way you decide to monetize your show and deliver even more VALUE to your audience for your own show’s success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and michaelandmike.com. All rights reserved.

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podcast

539- How podfaded show episodes can help your podcasts

In this episode of The Podcast Reporter, we discuss the theme posted by Evo Terra recently in his podcast show, Podcast Pontifications. It dealt with the suggestions of podfaded shows — and the benefits you can derive by re-posting content to see what automatic activity occurs when you monitor the results.

In addition to this, he also mentioned that you can revitalize your podcast or give the podfaded show new life to continue — or even to give you, the podcaster, the new energy and excitement and passion to start a new show and continue in the podosphere with the same or more enthusiasm you had when you first entered podcasting. As Evo states in his written transcript posted in his email newsletter about the episode:  “maybe you could use that podfaded show as a power source to drive traffic to another podcast….”


So I immediately thought about some of my podfaded shows. And, yes, I have re-posted some episodes from my previously podfaded shows in my current podcast shows. And although they may have needed a bit of editing to “touch up” the content and make it more relevant for the present, they did provide a great platform for generating great content.

One such example concerns another podcast show that I have called 2030Podcast.com. Yes, this is a show that I tried to start in 2014 and 2015, right after my initial interview with the “Podfather” himself,  Adam Curry of the No Agenda Show, in which we discussed how I was launching this new show to deal with the prognostications for the year 2030. Unfortunately, the show was delayed and was not published until later — until 2018. At that time, I continued the show, and later I added a co-host (Matt Cox, podcaster of Brunch with the Brits) to include in the ideas and discussion of the content for 2030 ideas. And so far, the show has been great to meet our own criteria for what we consider “success.”

And so I used that interview as the initial episode for the 2030 Podcast show, even though it was several years old:

 


Thus, I do consider myself to be a case-in-point of how podfaded episodes can be used to give new life and breathe a new set of passion to strengthen your podcast shows.

But I have also other examples of including podfaded episodes from podfaded shows to build and revitalize other podcast shows. For example, I had a podfaded show several years ago called The Struggling Entrepreneur. Well, I used some episodes from this podfaded show when I created another show called The Struggling Biz. And this has helped tremendously in gaining popularity and growing my audience to this day.

So we hope that you, too, as a podcaster, can find ways to use podfaded content to help boost your enthusiasm, passion and success in your podcasting. We wish you the best of luck, for whatever purpose you have, and we hope that your results exceed your expectations.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and  michaelandmike.com . All rights reserved.

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podcast

458- Serendipity in Podcasting can help in growing your show

In this episode of The Podcast Reporterwe discuss a case study in which a podcast show can gain discovery and popularity within a podcast network — and how serendipity can occur to help grow the podcast show to possible success. And this is with a current podcast show called 2030podcast.com . This is a show that has two co-hosts — and I am one of them, along with Matt Cox, a podcaster of his own show, Brunch with the Brits.

First, we review a bit of the background of this show.

In 2014, I myself had a meeting with Adam Curry (aka The Podfather) in Austin, Texas. The meeting saw us actually do 3 interviews and have a lunch while discussed various topics in motion pictures (e.g., For Greater Glory and We Were Soldiers, etc.) and podcasting. And one of the interviews that I was able to record with him was concerning the theme of a podcast show that I had recently created and announced — the 2030podcast.com show. While Adam Curry initially gave me the idea for this show on his No Agenda podcast show, he was glad that I was able to take action to produce this show — and our interview served as the first episode of this show. called 2030podcast.com.


While I tried to get the podcast show off the ground, family and personal medical problems (along with the dementia and death of my mother) kept me out of podcasting. But later on, I resurrected the podcast show, and then I included a co-host named Matt Cox (a podcaster from his own podcast show of Brunch with the Brits) to share the mic with me in creating our thoughts on what would be our vision of the world of 2030 — including many of the ideas discussed by Adam Curry and myself in the 2014 interview.


The Current status of 2030podcast.com

As Matt Cox and myself created and published our episodes starting in October of 2018, our teamwork, dialog, banter and reciprocal respect increased — and, in my opinion, so did the value of our content for the intended audience (which were the producers of the No Agenda podcast show, along with the listeners of the Grumpy Old Bens show and the Randumb Thoughts podcast).

And so it was around episode # 14 in 2020 that I was able to hear that particular episode of 2030Podcast.com being broadcast on the NoAgendaStream.com.  Now, neither myself nor Matt Cox had been actively seeking promotion for our show. But someone who valued our content was able to promote our show and have it actually be published and broadcast on the stream. In fact, in one episode of the No Agenda show (# 1276) during the live broadcast, the ending of the episode has Adam Curry state that what would follow next on the stream would be the 2030 Podcast episode. And it did, in entirety.


Now, what could I have thought about this?

Serendipity? Yes, insofar as how Charlton Heston described it as a random act of positive activity that delivers fortunate results. Or, as the wikipedia definition states:  “…a happy accident…Serendipity is an unplanned fortunate discovery.”

And so what can serendipity mean for the podcaster?

Well, if you encounter serendipity in your podcasting career or show or business, you may end up with a happy accident — one that you were NOT pursuing, but that landed “in your lap” to cause a fortunate result for you and your show.

For myself and Matt, this means that we can grow our listeners, our audience and our show by being on a network (a stream) of engaged listeners that can only help us to increase the VALUE of our show to them.

For you, as a podcaster, we recommend that you, too, can be available for events and activities that can deliver serendipity to you by creating the best content that you have and being the best, consistent and value-based podcaster that you can be.

How can this be a preparation for serendipity?

Well, the final example cited here is from an introduction to the movie Day of the Jackal by the late Robert Osborne from his TCM channel. This situation had Fred Zinnemann (the director of the film) see a play (which he said was not very good) with an actor named Edward Fox, who delivered a performance which really impresssed Zinnemann. And thus, Fox was cast as the lead role. And the reason:  a performer should always deliver his best, “because you never know who is watching.”

And, thus, a podcaster can never know who is listening — and which results may occur from the “performance” of delivering great value in the podcast show. So we hope that you can receive serendipity in your environment to have your show succeed.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

448- Why anyone would listen to your Podcast

In this episode of the Podcast Reporter, we discuss an article in medium.com by Denis Murphy called “Why would anyone listen to your podcast?”

Obviously, the main focus of the article is the value that your podcast episode can deliver to your listeners. For myself, the word “value” has such diverse meanings:

  • it can mean any emotional VALUE to the listener — e.g., happiness, joy, elation or sadness, tragedy, concern;
  • it can deliver entertainment VALUE to the listener — such as fictional or crime stories that are now popular;
  • it can deliver educational VALUE to the listener in the area of “how to” information or training (e.g., I myself delivered a six-month course of personal productivity in a premium audio podcast back in 2007-2008 that delivered skills in being able to do more in less time with better results while reducing stress);
  • it can deliver relaxation VALUE to the listener by just publishing either music or non-stressful content that can help one relax;
  • and many other types of VALUE.

Now, this article by Denis Murphy has the subtitle that states that it took him 115 episodes to realize why an audience member would listen to his show.

He starts off by stating the obvious — that the beginning of your show will be the toughest and the slowest for growing an audience of loyal listeners. As a matter of fact, he uses the term “slog” which can signify inertia in the development of your show to a set of growing fans. As he says: “You want an audience of dedicated listeners. You want to see messages of appreciation from some of them. You want to feel like you’re helping them come unstuck in the same way you came unstuck in your life.”

But then Denis reassures you that the “slog” won’t be forever, and that consistency in the production and publication of episodes that provide value to your audience will be the key to eventual decrease of the “slog” and the uptick of popularity, acceptance and finally subscription from fans to become loyal listeners.

In summary, he has these sections that highlight his thoughts:

  • Accept that you will suck;
  • Your job is to make listeners think;
  • Why do you, yourself, listen to your favorite podcasts?
  • As he states, your job is to make your audience FEEL and think:  Focus on making your audience think and feel.
    • Share your most helpful, raw and honest thoughts and opinions.
    • Genuinely take an interest in having a conversation with your guest.
    • Allow your personality to evolve with the podcast organically.

Do these things, and you will get to one hundred episodes and beyond. Do these things, and your podcast will become a vehicle for your personal growth.”


For this podcaster, consistency is one of the greatest skills and characteristics that your podcast can show. It gives you the symbol of being a prolific podcaster that is in it for the long term (i.e., not just a fly-by-night hobbyist that can get disappointed if you are not making six figures in monetization with thousands of downloads each episode within a few months).

But this also means that you have to create good content and deliver exceptional VALUE to your targeted audience (i.e., NOT everyone, but your niche audience that is waiting for your content that is directed to them and not the masses in general). It is this value that Adam Curry from the No Agenda show calls “an outstanding product” (in this case, PRODUCT is the content of your show) — and Adam has had success in both growing a loyal fan base, delighting producers (for he does not have “listeners” — everyone is a producer) and successfully monetizing his show for over a decade, and still growing.

And for myself, this means giving thoughtful attention to the VALUE of your content to your listeners. You can monitor this by surveys, opinions, reviews and feedback. You can also put together some strategies for monetization to see what VALUE will be in the minds of your listeners. And you can now refer to the updated book by Dave Jackson called Profit from your Podcast to see which strategy may work best for you to create revenue streams. One such strategy that has been successful for Adam Curry is the “value for value” model (which is also being used by the Grumpy Old Bens show). You may wish to listen to the episodes of No Agenda to find out more in detail about this.

So, whichever method you use to review your content and assure that REAL VALUE is there for your targeted audience, we hope that you can then plan your strategies for longevity and become the prolific podcaster that Denis Murphy describes. And we hope that you can grow your audience — and that perhaps it will not take over 115 episodes to finally understand this.

We wish you all the success to have the audience you desire in the shortest time with the value you provide from your great podcast show.

Thank you for your attention.

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