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podcast

555- When Podcasting could be last arena of free speech

In this episode of The Podcast Reporter, we discuss a theme of the possibility of censorship in podcasting for the podcaster, as well as the infringement of free speech to those whose passion could be curtailed by not being allowed to publish and distribute their message.

In the area of podcasting, I wanted to expand on the theme that Dave Jackson, podcaster, of the School of Podcasting, spoke about in an earlier episode which was titled “Preserving podcasting as a platform for free speech…”

In this episode, Dave interviews Adam Curry of the No Agenda podcast show (which he publishes with his co-host, John C Dvorak) and talks about podcasting and its future with Dave, and especially how podcasting can be one of the last areas of free speech in this woke-filled culture.

So, in this hour of the published episode from Dave, the topic of free speech is touched upon.  With the censorship of the lame-stream media and the news media so strong in the broadcast area of the media, this was very important to me.

I saw what the cancel culture and censorship results were from “reviews” of podcasting. I got this very early in my career of podcasting, and I quickly had a bad taste in my mouth from a couple of reviews that were just opinions and baseless (and remember, opinions are like “elbows” — everybody has a couple 🙂. And thus, when I re-started the web site and the podcast show publications for this particular show, it did not matter to me that I would not be included or promoted on the Apple platform or any other platform. I did not care for reviews by mindless people who are not like-minded and only want to complain or publish negativity in “reviews.” And this has turned out to be a great result for my podcast show. In fact, this podcast show has grown its audience without any marketing or sales or promotion — it has developed as a good resource for its own audience, and I said to myself “the heck with reviews — they are meaningless, anyway, because the social proof that they claim to provide is not worth the woke-based environment that it brings, and the aggravation of the negative comments are not worth even considering.” And thus, I have not looked back at reviews or subscriptions for these shows that I currently have.

And so, I could understand very well the topic of censorship and cancel culture being discussed by Dave and Adam in the episode on the School of Podcasting.  And, as Adam Curry states: “podcasting is one of the last few openly distributed eco-systems” that promotes free speech and avoids censorship and cancel culture at the whim of the ideologies of management of these firms — at least, on the part of the media host that will provide your episodes to the distribution platform to get your messages to the audience who want it.


Thus, I would heartily suggest that you consume this episode to understand both the free speech element of the eco-system and how the benefits of Podcasting 2.0.

And as for this podcaster, my view is: as long as the media host stays out of the business of cancel culture or censoring my messages (and the signal for this is seeing that a “moderator” is appointed as lord of content to allow only the ideology of management to be published), then podcasting can actually be the last frontier of free speech — and it would not be a platform of brainwashed or woke directions, but that of free speech.

We hope that you enjoy the content of the episode interview that is given in these show notes from Dave’s podcast show, and that you can also understand and appreciate the nature of the eco-system of podcasting as an area of free speech for your message.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.

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podcast

514- Considerations for podfading — some strategies to deal with it

In this episode of The Podcast Reporter, we repurpose a previous episode that deals with a review of many considerations for podfading. If you are experiencing some of the symptoms described in this audio episode, we deliver some strategies to deal with the beginnings of podfading and perhaps avoid it altogether.

As you will hear in this audio episode, the 35 minutes are spent with descriptions that lead us to consider podfading and then think about some strategies to either podfade in the right way or to deal with the thoughts of podfading and not do so because of a resurrection of the passion and the good environment that may exist for you.

We give some good examples of podcasters who have created other businesses and podcast networks and communities — such as Daniel J Lewis and his Podcasters Society. And we deal with situations where you may have a co-host — e.g., the No Agenda Show with Adam Curry and John C Dvorak.

We hope that this evergreen content can assist you in any way so that any possible thoughts of podfading (for whatever reason cited) can be dealt with in a positive manner that will help you overcome the environment that leads to this thinking, and then help you to steer your shows and your business in the right direction for you to become successful.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Daniel J Lewis and PodcastersSociety.com and noagendashow.com and michaelandmike.com. All rights reserved.

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podcast

544- Different monetization strategy with premium content in Podcasting

In this episode of The Podcast Reporter, we discuss a relatively different strategy for monetization via a membership, with additional feedback and additional content where the chief objective seems to be more than just money or financial success.

The podcast from Evo Terra called Podcast Pontifications announced that they would have a membership of those who signed up for donating to the show via the buymeacoffee.com/evoterra .

 

How is this slightly different to the usual donation by other podcasters requesting money from buymeacoffee.com?

In this case, Evo will still continue to deliver FREE content on his main show of PodcastPontifications.com. However, instead of donating a one-time delivery of $5 for a cup of coffee, he is now welcoming his listeners to become a MEMBER of his coffee-club. In this way, he has set aside a premium podcast aspect of his show for those who will purchase a yearly donation to his membership system. And then, he will offer additional content to those who sign up for this membership.

Well, for this podcaster, since I have always followed Evo (even though I may not agree with him on various topics he brings up — but I still respect his right to pontificate his thoughts on his show, and I listen to him with an open mind on all things — even though I understand his point of view but reserve my right to disagree due to my own critical thinking). Thus, I signed up for this membership and waited to see what type of additional content and additional deliverables would be coming to the “members.”

The answer started to come in almost immediately. I received an email from Evo  not only with his gratitude for signing up, but also with his brainstorming ideas as what type of content would be great for the membership, based on their feedback. So I looked at what he had conceived and I quickly sent an email reply back with MY OWN VALUE-BASED ideas of additional content or follow-up actions for members that Evo could deliver.

The reply from Evo was almost immediate. And I saw that he was offering different ideas, based on feedback from myself and others who joined the membership.  And I responded with an email that thanked him for his planning, and I said that his ideas seemed good enough for me. And to this day, I am waiting to see what the results will be, for I know that Evo does deliver to his audience — especially when he is able to monetize the podcast and its infrastructure for his audience to provide more VALUE.


Now, will this be a trend for other podcasters to do so?

Or, will the podcasting community go along more with Adam Curry’s “value-for-value” model in his show No Agenda with John C Dvorak  (which is also being used by Ryan Bemrose and Darren O’Neill of the Grumpy Old Bens podcast (as well as other podcasts on the noagendastream.com)?

The answer is that time will tell to see which strategy will be adopted by other podcasters (or perhaps there will be NEWER strategies that will be implemented — and how successful they will be). I will be anticipating for that. And I also plan to report on the strategy from Evo and my opinion of the deliverables that will be sent to myself and others in this new “coffee-premium” audience.

So, if you wish to join a “coffee-premium” program, then you may want to listen to the podcast show PodcastPontifications.com with Evo Terra and decide if you want to join. Or you may listen to other shows on the noagendastream that are implementing a “value-for-value” strategy to see if you may want to go that route — or you may want to plan out, contemplate about, and START YOUR OWN VALUE-BASED premium program.

We hope that you will become successful in whichever way you decide to monetize your show and deliver even more VALUE to your audience for your own show’s success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and michaelandmike.com. All rights reserved.

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podcast

539- How podfaded show episodes can help your podcasts

In this episode of The Podcast Reporter, we discuss the theme posted by Evo Terra recently in his podcast show, Podcast Pontifications. It dealt with the suggestions of podfaded shows — and the benefits you can derive by re-posting content to see what automatic activity occurs when you monitor the results.

In addition to this, he also mentioned that you can revitalize your podcast or give the podfaded show new life to continue — or even to give you, the podcaster, the new energy and excitement and passion to start a new show and continue in the podosphere with the same or more enthusiasm you had when you first entered podcasting. As Evo states in his written transcript posted in his email newsletter about the episode:  “maybe you could use that podfaded show as a power source to drive traffic to another podcast….”


So I immediately thought about some of my podfaded shows. And, yes, I have re-posted some episodes from my previously podfaded shows in my current podcast shows. And although they may have needed a bit of editing to “touch up” the content and make it more relevant for the present, they did provide a great platform for generating great content.

One such example concerns another podcast show that I have called 2030Podcast.com. Yes, this is a show that I tried to start in 2014 and 2015, right after my initial interview with the “Podfather” himself,  Adam Curry of the No Agenda Show, in which we discussed how I was launching this new show to deal with the prognostications for the year 2030. Unfortunately, the show was delayed and was not published until later — until 2018. At that time, I continued the show, and later I added a co-host (Matt Cox, podcaster of Brunch with the Brits) to include in the ideas and discussion of the content for 2030 ideas. And so far, the show has been great to meet our own criteria for what we consider “success.”

And so I used that interview as the initial episode for the 2030 Podcast show, even though it was several years old:

 


Thus, I do consider myself to be a case-in-point of how podfaded episodes can be used to give new life and breathe a new set of passion to strengthen your podcast shows.

But I have also other examples of including podfaded episodes from podfaded shows to build and revitalize other podcast shows. For example, I had a podfaded show several years ago called The Struggling Entrepreneur. Well, I used some episodes from this podfaded show when I created another show called The Struggling Biz. And this has helped tremendously in gaining popularity and growing my audience to this day.

So we hope that you, too, as a podcaster, can find ways to use podfaded content to help boost your enthusiasm, passion and success in your podcasting. We wish you the best of luck, for whatever purpose you have, and we hope that your results exceed your expectations.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Evo Terra and  michaelandmike.com . All rights reserved.

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podcast

458- Serendipity in Podcasting can help in growing your show

In this episode of The Podcast Reporterwe discuss a case study in which a podcast show can gain discovery and popularity within a podcast network — and how serendipity can occur to help grow the podcast show to possible success. And this is with a current podcast show called 2030podcast.com . This is a show that has two co-hosts — and I am one of them, along with Matt Cox, a podcaster of his own show, Brunch with the Brits.

First, we review a bit of the background of this show.

In 2014, I myself had a meeting with Adam Curry (aka The Podfather) in Austin, Texas. The meeting saw us actually do 3 interviews and have a lunch while discussed various topics in motion pictures (e.g., For Greater Glory and We Were Soldiers, etc.) and podcasting. And one of the interviews that I was able to record with him was concerning the theme of a podcast show that I had recently created and announced — the 2030podcast.com show. While Adam Curry initially gave me the idea for this show on his No Agenda podcast show, he was glad that I was able to take action to produce this show — and our interview served as the first episode of this show. called 2030podcast.com.


While I tried to get the podcast show off the ground, family and personal medical problems (along with the dementia and death of my mother) kept me out of podcasting. But later on, I resurrected the podcast show, and then I included a co-host named Matt Cox (a podcaster from his own podcast show of Brunch with the Brits) to share the mic with me in creating our thoughts on what would be our vision of the world of 2030 — including many of the ideas discussed by Adam Curry and myself in the 2014 interview.


The Current status of 2030podcast.com

As Matt Cox and myself created and published our episodes starting in October of 2018, our teamwork, dialog, banter and reciprocal respect increased — and, in my opinion, so did the value of our content for the intended audience (which were the producers of the No Agenda podcast show, along with the listeners of the Grumpy Old Bens show and the Randumb Thoughts podcast).

And so it was around episode # 14 in 2020 that I was able to hear that particular episode of 2030Podcast.com being broadcast on the NoAgendaStream.com.  Now, neither myself nor Matt Cox had been actively seeking promotion for our show. But someone who valued our content was able to promote our show and have it actually be published and broadcast on the stream. In fact, in one episode of the No Agenda show (# 1276) during the live broadcast, the ending of the episode has Adam Curry state that what would follow next on the stream would be the 2030 Podcast episode. And it did, in entirety.


Now, what could I have thought about this?

Serendipity? Yes, insofar as how Charlton Heston described it as a random act of positive activity that delivers fortunate results. Or, as the wikipedia definition states:  “…a happy accident…Serendipity is an unplanned fortunate discovery.”

And so what can serendipity mean for the podcaster?

Well, if you encounter serendipity in your podcasting career or show or business, you may end up with a happy accident — one that you were NOT pursuing, but that landed “in your lap” to cause a fortunate result for you and your show.

For myself and Matt, this means that we can grow our listeners, our audience and our show by being on a network (a stream) of engaged listeners that can only help us to increase the VALUE of our show to them.

For you, as a podcaster, we recommend that you, too, can be available for events and activities that can deliver serendipity to you by creating the best content that you have and being the best, consistent and value-based podcaster that you can be.

How can this be a preparation for serendipity?

Well, the final example cited here is from an introduction to the movie Day of the Jackal by the late Robert Osborne from his TCM channel. This situation had Fred Zinnemann (the director of the film) see a play (which he said was not very good) with an actor named Edward Fox, who delivered a performance which really impresssed Zinnemann. And thus, Fox was cast as the lead role. And the reason:  a performer should always deliver his best, “because you never know who is watching.”

And, thus, a podcaster can never know who is listening — and which results may occur from the “performance” of delivering great value in the podcast show. So we hope that you can receive serendipity in your environment to have your show succeed.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

448- Why anyone would listen to your Podcast

In this episode of the Podcast Reporter, we discuss an article in medium.com by Denis Murphy called “Why would anyone listen to your podcast?”

Obviously, the main focus of the article is the value that your podcast episode can deliver to your listeners. For myself, the word “value” has such diverse meanings:

  • it can mean any emotional VALUE to the listener — e.g., happiness, joy, elation or sadness, tragedy, concern;
  • it can deliver entertainment VALUE to the listener — such as fictional or crime stories that are now popular;
  • it can deliver educational VALUE to the listener in the area of “how to” information or training (e.g., I myself delivered a six-month course of personal productivity in a premium audio podcast back in 2007-2008 that delivered skills in being able to do more in less time with better results while reducing stress);
  • it can deliver relaxation VALUE to the listener by just publishing either music or non-stressful content that can help one relax;
  • and many other types of VALUE.

Now, this article by Denis Murphy has the subtitle that states that it took him 115 episodes to realize why an audience member would listen to his show.

He starts off by stating the obvious — that the beginning of your show will be the toughest and the slowest for growing an audience of loyal listeners. As a matter of fact, he uses the term “slog” which can signify inertia in the development of your show to a set of growing fans. As he says: “You want an audience of dedicated listeners. You want to see messages of appreciation from some of them. You want to feel like you’re helping them come unstuck in the same way you came unstuck in your life.”

But then Denis reassures you that the “slog” won’t be forever, and that consistency in the production and publication of episodes that provide value to your audience will be the key to eventual decrease of the “slog” and the uptick of popularity, acceptance and finally subscription from fans to become loyal listeners.

In summary, he has these sections that highlight his thoughts:

  • Accept that you will suck;
  • Your job is to make listeners think;
  • Why do you, yourself, listen to your favorite podcasts?
  • As he states, your job is to make your audience FEEL and think:  Focus on making your audience think and feel.
    • Share your most helpful, raw and honest thoughts and opinions.
    • Genuinely take an interest in having a conversation with your guest.
    • Allow your personality to evolve with the podcast organically.

Do these things, and you will get to one hundred episodes and beyond. Do these things, and your podcast will become a vehicle for your personal growth.”


For this podcaster, consistency is one of the greatest skills and characteristics that your podcast can show. It gives you the symbol of being a prolific podcaster that is in it for the long term (i.e., not just a fly-by-night hobbyist that can get disappointed if you are not making six figures in monetization with thousands of downloads each episode within a few months).

But this also means that you have to create good content and deliver exceptional VALUE to your targeted audience (i.e., NOT everyone, but your niche audience that is waiting for your content that is directed to them and not the masses in general). It is this value that Adam Curry from the No Agenda show calls “an outstanding product” (in this case, PRODUCT is the content of your show) — and Adam has had success in both growing a loyal fan base, delighting producers (for he does not have “listeners” — everyone is a producer) and successfully monetizing his show for over a decade, and still growing.

And for myself, this means giving thoughtful attention to the VALUE of your content to your listeners. You can monitor this by surveys, opinions, reviews and feedback. You can also put together some strategies for monetization to see what VALUE will be in the minds of your listeners. And you can now refer to the updated book by Dave Jackson called Profit from your Podcast to see which strategy may work best for you to create revenue streams. One such strategy that has been successful for Adam Curry is the “value for value” model (which is also being used by the Grumpy Old Bens show). You may wish to listen to the episodes of No Agenda to find out more in detail about this.

So, whichever method you use to review your content and assure that REAL VALUE is there for your targeted audience, we hope that you can then plan your strategies for longevity and become the prolific podcaster that Denis Murphy describes. And we hope that you can grow your audience — and that perhaps it will not take over 115 episodes to finally understand this.

We wish you all the success to have the audience you desire in the shortest time with the value you provide from your great podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and medium.com and Denis Murphy. All rights reserved.

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podcast

443- Tribute to Podfather Adam Curry for creating shows

In this episode, we focus on Adam Curry, the previous VJ from MTV in years past, who is known as the Podfather — since he and Dave Winer are the creators of podcasting. In today’s environment, Adam is the host of a podcast show, No Agenda, along with John C Dvorak, his co-host.

In particular, we include a prior repurposed episode when I interviewed Adam Curry in Austin to speak about the upcoming podcast show, 2030podcast.com. In fact, as you will hear in this audio episode, it also has been included as episode 1 of that show, 2030podcast.com.

Thus, this repurposed episode (it was episode # 97 of this show, podcastreporter.com) can give you an idea of how another podcast show was spawned with the suggestion and creative thoughts of Adam Curry.

So we hope that you will enjoy this repurposed episode from the live interview in Austin with Adam Curry and myself — especially when we discuss how his suggestion has actually resulted in my podcast show that will discuss the possible coming issues and environment for the year 2030 (and events leading up to that time).

[Editor’s note: the reference to the hardware solution for Podcaster Pro from Adam Curry was canceled, due to the inability to get the minimum order in crowdfunding. Adam delivers the details in several episodes of his No Agenda show.]

Thank you for your attention, and we shall see you next time.

Copyright (c) 2020, Matrix Solutions Corporation and Adam Curry and 2030podcast.com. All rights reserved.

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podcast

438- Anniversary of International Podcast Day

In this episode of The Podcast Reporter, we briefly discuss the annual celebration of International Podcast Day, which has been held since 2015 on the 30th of September. It was started by founders Dave and Steve Lee, along with Daniel J Lewis — each podcasters in their own right.

The agenda for this 30-hour broadcast worldwide is at Internationalpodcastday.com.

[Editor’s note: since this was originally planned to be a 24-hour broadcast of presentations and panel discussions, etc., it has grown to a 30-hour time span due to the international date line and the ability for some Asian countries to start earlier on the 30th of September, allowing the close to be in the Eastern time zone of the USA at midnight]


Since the very first celebration in 2015, I myself have participated in this event and have either listened to the presentations, as well as have delivered welcome announcements from my good buddy, Adam Curry,  of the No Agenda show for the initial event.

I would suggest that you can either listen live to some events during the broadcast online, or you can also get to consume them later online from the recorded archive. The growth of podcasting in the world has seen more sessions and presentations being delivered in national languages (not just USA English or British Commonwealth English), as well. This was true last year for the Latin American countries that delivered their content in Spanish. Thus, this has grown to a worldwide event with participation from all podcasters of various topics.

We hope that you find International Podcast Day a worthwhile event for you, as a podcaster, and that it can indeed bring VALUE to your show and help you become a more successful podcaster.

Thank you for your attention and hoped participation for International Podcast Day.

Copyright (c) 2020, Matrix Solutions Corporation and InternationalPodcastDay.com. All rights reserved.

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podcast

434A- Podcasting vs Social Media on smart phone

In this repurposed episode of The Podcast Reporter, we focus on the theme delivered originally by Dave Jackson in his School of Podcasting show earlier which compares the effective communication and better business results between Podcasting vs. the Social Media on a smart phone.

This topic came up previously by Dave Jackson in episode # 640, in which he interviewed Paul Colligan of The Podcast Report show.

As you will hear in this repurposed audio episode, there are main differences that define the environment of each platform — podcasts vs. social media. These include the “quick hit” of social media vs. the “listening and consumption of media with intimacy” to the listener. What is interesting for me is that Paul actually compared the landing-and-staying time of the user for each platform, and what this meant to him in the world of new media.

Another theme is the “hype” from social media vs. the full consumption of media in podcasting. In addition, there is a brief description of the “OTG” topic for those of you who may have been contemplating to get “off the grid” in order to improve your mental health — with a key example of the podcaster who has done this (namely, Adam Curry in his show, No Agenda podcast).


We hope that you find this topic relevant and interesting for you, as a podcaster — and especially if you are a profitable podcaster. If so, we hope that the value you find in this discussion will help you select the better platform for your own communication and decide to invest your time in generating content, discussion and other areas of communication.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Paul Colligan and Dave Jackson. All rights reserved.

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podcast

417- Podcasting Pioneer — the Doug Welch story

Note: In this episode of The Podcast Reporter, we deliver a repurposed episode that is an earlier interview with Doug Welch, one of the earliest podcasters — someone who is a real “Podcast Pioneer”. This repurposed episode is complete and not edited, but it still has a lot of good, evergreen content. It was originally prepared for a prior podcast show called “Boomers for Startups” (which has now podfaded).

It is the Doug Welch story which describes how his back catalog of content from a prior job became the main storage and archive for his very successful podcast which was called “Career Opportunities.”

As a matter of fact, the episode that posted in his podcast show, Career Opportunities, at the time of this writing used the term “New Normal” some six years before the pandemic (when it was used time and time again by the media).

But as you will hear in this audio interview, Doug did not stop there. He had this podcast run for over 10 years. And it is still now in Apple Podcasts under Career Opportunities, where he has several episodes that are of interest for any type of new media creator — podcasters, screencasters, authors, bloggers, etc. And you will also get to know more of Doug Welch “behind the scenes.”

He also started five other podcasts, as well as screencasts for video on his YouTube channels. He also is an author of several books, as well as a part-time yearly theater producer for enjoyment. He considers himself as a teacher — but just not in the classroom (as his wife is a University professor).

And, in addition, he also has volunteered his time and service to assist in setting up conferences for the high-tech and podcasting world in the BarCamp style and format. And you can also hear how he had to curb some of his activities and focus his time on planned programs, due to his health issues and his work.

And he started his flagship podcast of Career Opportunities in 2004, way before most of the early podcasters were on the map. As he said in this audio episode, of the 24 shows that had content on the early platform with Adam Curry, his was one of them.

Although this episode is really from his back catalog, Doug keeps posting updated episodes today. We encourage you to sign up and register for his show, for he is one of the few pioneers (aka “venerable elders”) in podcasting that is still publishing content which is of value to the newer and aspiring podcasters.

You can see the website of DouglasEWelch.com for more information on his programs, podcasts and his life projects.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Douglas E Welch. All rights reserved.