In this episode of The Podcast Reporter, we deliver a REPURPOSED PODCAST of episode 271 of this same podcast series, so that we can review the theme of hobbyist podcasting and the benefits it gives to the hobbyist podcaster — even some health benefits. This episode was originally published in June of 2020.
The audio of this podcast episode gives you that episode in its entirety, all 4 minutes and 51 seconds. The attributions go to PodMov Daily, a newsletter that delivered the idea of healthy benefits for pursuing personal passions outside of work if you are employed — or for us, being a hobby podcaster, as we start with podcasting as a side hustle or a hobby. In fact, many podcasters stated that when they upgraded to professional podcasters, the stress that went with it was too much like work, and the fun was starting to disappear.
But we feel that this content should be reviewed, and from some feedback from listeners, they emphasize that others should be offered the opportunity to consume this evergreen content, especially when it was announced on recent podcast shows that over 1 million new podcasts were created and launched in 2021, alone, and the numbers will keep growing. Thus, for the newer and aspiring podcasters, we deliver this content as the main content for this episode.
And we shall return with another podcast episode as we look into themes of the podosphere for newer and aspiring podcasters.
Thank you for your attention.
Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and PodMov Daily. All rights reserved.
In this episode of The Podcast Reporter, we discuss some experiences that I have had when trying to sell my own products from my podcast shows — and the good, bad and the ugly about their results.
The inspiration for this show came from a podcast show of various episodes from Dave Jackson, podcaster and author of the book, Profit from Your Podcast. Yes, I had ordered the book and have read it — in fact, Dave will even send you a personally autographed copy if you order it from him.
In these episodes of this podcast show, Dave talks about how both feedback in the form of survey results — as well as perhaps focus groups — can be critical for getting audience buy-in for your own products that you may want to sell to monetize your show. And, yes, there are many other strategies in which he goes into within his book, but these are the 2 in which I personally can deliver some experiences when I started off in podcasting and had courses to sell about my podcasts since 2006 (which, in those days, was the very beginning of the podosphere with very few rules — in fact, they called it the “wild, wild west” of New Media).
ABOUT FOCUS GROUPS
Focus groups can give you immediate reaction of your audience from selected members (besides your family and friends) who may be part of your intended and targeted audience. They can help you see if you do, indeed, have a solution or product which they not only want, but also need — and if they would be willing to spend money for it. And in the book and podcast from Dave, he spends time talking about what a focus group is, how to conduct one and what to do with the results for you to analyze the landscape into making a decision to proceed with the strategy and solution you wish to sell.
For this podcaster, I did NOT perform any focus groups. I had only brainstormed this idea with a current podcaster in 2006 when I had the podcast premium course that I had been creating almost done. And it seemed like a good idea at the time, for there were hardly any solutions like mine. And I had been teaching this course in a stand-up inbound class in person for many years — and so the content was second nature to me, and I saw the reviews of my classes and felt very confident that this would sell in the market of that day.
So I went on to finish the course using some technology that came about to make distribution, security and monetization easier for this podcast premium product that I wanted to market. However, I did NOT consider the market landscape of ALL of New Media. And this is the snake that bit me in the back.
Because Apple had announced, launched and marketed their iPhone product to the world — and that included the majority of my target market. And so the Apple announcement and the audience’s desire for “apps” destroyed my marketing efforts and killed off 99 per cent of my sales, regardless of my strategies and investment in my solution.
And because I had not done any focus groups to wet the appetite of my audience and get good feedback and positive reinforcement that I was on the right track, I was faced with an albatross for several years until I had written off my project and finally withdrew it.
I had also committed another grievous sin — I did not have solid pre-launch survey results from my target audience about the utility of my product and their desire to obtain it to solve their problems. The desire for “apps” overcame their senses, and they dropped my product and podcast like a hot potato, as they circled around a solution in an app for their problem.
And, truthfully, up to this day, there has NOT been a solution in app format on the smartphone that has delivered the same solutions as my premium podcast course. But the lure for an all-encompassing app led my target market astray, and I suffered the results.
Why did I not have pre-launch surveys?
At the time, I, as a podcaster and trainer of a successful in-person course, felt overconfident that my solution was the best and that it would sell to my audience.
How wrong I was. In fact, the only surveys came AFTER the product was launched and after seeing the results that lacked success.
For if I had done surveys, I know that the responses would show that the only format that would have been suitable to my target audience would have been an iPhone app — and, again, that day not only did NOT arrive then in 2010, but it has still not arrived even today. And, yes, one or two scattered customers recently saw the value of my course and have purchased it now — but the marketing and sales plans that I had so carefully prepared did not show up, because I was flattened by the competition in the marketplace by mere illusory dreams of a solution that has never been delivered.
Now, the lessons I have learned have been to create a marketing plan for any monetization that I wish to follow with pre-launch activities that include:
and to rely on their feedback to create milestones in which to make a hard decision that is fact-based on whether to continue or change course — or even to scrap the project solution due to audience feedback.
And since that time, I did create another podcast course with another podcaster — and we achieved more of a success, but it was still not enough to get us over the hurdle into great profitability.
Thus, my lessons learned included the inclusion of feedback from many sources (here we only touch upon 2) in pre-launch activities that can provide great information before sinking any more time and money into continuing on something that may not provide a good ROI as we desired.
These are lessons that I could have used if Dave’s book had been available to me at that time. For in his book, Dave speaks about both, but he also gives some scenarios and recommendations on how to conduct both surveys and focus groups — and these may be well worth consuming if you are a newer or aspiring podcaster that wants to monetize your show with online courses you wish to sell or with other products of your own
So, I hope that you can get more information from Dave’s book and free podcast, as mentioned. And I wish that you can avoid the mistakes that I had made and then get your show to have successful launches of your products that will make your podcasts more successful and profitable.
Thank you for your attention.
Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson and profitfromyourpodcast.com. All rights reserved.
In this episode of The Podcast Reporter Show, we discuss an email-episode from Daniel J Lewis, the award-winning podcaster from his show called The Audacity to Podcast (currently on hiatus with sparse episodes being released on demand within important announcements). He has specialized in helping podcasters be aware of podcast reviews. In this current email sent out in 1st quarter of 2022, he goes one step further — he helps to solve some complex issues with getting podcast reviews.
What is the problem? And how does Daniel go about trying to help the podcasters who want reviews from any location worldwide? Well, Daniel states in his email content:
Here’s the problem. There are so many podcast platforms out there and so many of them don’t allow ratings or reviews, it’s hard to give the right call to action for your audience to rate and review your podcast.
It gets worse. Android devices can’t access Apple Podcasts, non-Android devices can’t access Podcast Addict, and Apple Podcasts is actually still “iTunes” on Windows and older macOS versions.
So how can you ensure your listeners are going to the right place to leaving ratings and reviews for your show and without overloading your audience with incompatible options or complex instructions?
Here are two solutions:
Learn all the coding necessary or find and buy the right tools or plugins to build your own solution.
LovethePodcast.com provides the smartest way to get more ratings & reviews! It automatically displays only the rating and review platforms compatible with your listener’s device. For example:
Only Android users will see Podcast Addict.
Windows and older macOS versions will see iTunes.
New macOS, iOS, and iPadOS will see Apple Podcasts.
All platforms will see Podchaser since it works on everything.
And so on.
Plus, this gives you a memorable and easily speakable URL you can customize to your needs! For example, I can say in my own podcast, “If you love the podcast, please give it a rating and review at LovethePodcast.com/audacity and I might read your review on the show!”
But whether you use My Podcast Reviews or make your own page, make the process as easy as possible for all your listeners, and your non-Apple audience will probably feel more valued and more likely to give you those positive reviews!
Thus, Daniel has made this easy for the podcaster. I would highly recommend that you subscribe to Daniel’s email episodes being delivered now and for the foreseeable future. And then you can get the emails directly sent to your inbox.
Now, I have known Daniel since 2010 when I interviewed him on my flagship podcast (at that time), The Struggling Entrepreneur (now podfaded); and Daniel later interviewed me on his show, The Audacity to Podcast (in 2 episodes). I have always admired his contributions to the podosphere and the great value he delivers in his podcast episodes, as well as his products and membership site (Podcasterssociety.com) and his training and exhibitions at Podcast conferences in the past.
So with the products that Daniel has released, you, as a podcaster can benefit from his content if you are interested in maximizing the rewards from podcast reviews worldwide. And his several products have all been very thorough and technically competent (in fact, many podcasters have used him and his content as the authority).
Thus, I hope that your decision in dealing with podcast reviews worldwide will benefit from the content, training and products from Daniel J Lewis. In this way, you can get closer to your audience and benefit in the community of your own podcast show.
Thank you for your attention.
Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis. All rights reserved.