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podcast

609- A look at hobbyist podcasting and its benefits for health and happiness

In this episode of The Podcast Reporter, we deliver a REPURPOSED PODCAST of episode 271 of this same podcast series, so that we can review the theme of hobbyist podcasting and the benefits it gives to the hobbyist podcaster — even some health benefits. This episode was originally published in June of 2020.

The audio of this podcast episode gives you that episode in its entirety, all 4 minutes and 51 seconds. The attributions go to PodMov Daily, a newsletter that delivered the idea of healthy benefits for pursuing personal passions outside of work if you are employed — or for us, being a hobby podcaster, as we start with podcasting as a side hustle or a hobby. In fact, many podcasters stated that when they upgraded to professional podcasters, the stress that went with it was too much like work, and the fun was starting to disappear.

But we feel that this content should be reviewed, and from some feedback from listeners, they emphasize that others should be offered the opportunity to consume this evergreen content, especially when it was announced on recent podcast shows that over 1 million new podcasts were created and launched in 2021, alone, and the numbers will keep growing. Thus, for the newer and aspiring podcasters, we deliver this content as the main content for this episode.

And we shall return with another podcast episode as we look into themes of the podosphere for newer and aspiring podcasters.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and PodMov Daily. All rights reserved.

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podcast

607- Pre-launch feedback can be critical for Podcasting success

In this episode of The Podcast Reporter, we discuss some experiences that I have had when trying to sell my own products from my podcast shows — and the good, bad and the ugly about their results.

The inspiration for this show came from a podcast show of various episodes from Dave Jackson, podcaster and author of the book, Profit from Your Podcast. Yes, I had ordered the book and have read it — in fact, Dave will even send you a personally autographed copy if you order it from him.

Latest book from Dave Jackson about monetizing your Podcasts.

In addition, Dave has also produced a podcast show called Profit from Your Podcast, with the same content.


In these episodes of this podcast show, Dave talks about how both feedback in the form of survey results — as well as perhaps focus groups — can be critical for getting audience buy-in for your own products that you may want to sell to monetize your show. And, yes, there are many other strategies in which he goes into within his book, but these are the 2 in which I personally can deliver some experiences when I started off in podcasting and had courses to sell about my podcasts since 2006 (which, in those days, was the very beginning of the podosphere with very few rules — in fact, they called it the “wild, wild west” of New Media).

ABOUT FOCUS GROUPS

Focus groups can give you immediate reaction of your audience from selected members (besides your family and friends) who may be part of your intended and targeted audience. They can help you see if you do, indeed, have a solution or product which they not only want, but also need — and if they would be willing to spend money for it. And in the book and podcast from Dave, he spends time talking about what a focus group is, how to conduct one and what to do with the results for you to analyze the landscape into making a decision to proceed with the strategy and solution you wish to sell.

For this podcaster, I did NOT perform any focus groups. I had only brainstormed this idea with a current podcaster in 2006 when I had the podcast premium course that I had been creating almost done. And it seemed like a good idea at the time, for there were hardly any solutions like mine. And I had been teaching this course in a stand-up inbound class in person for many years — and so the content was second nature to me, and I saw the reviews of my classes and felt very confident that this would sell in the market of that day.

So I went on to finish the course using some technology that came about to make distribution, security and monetization easier for this podcast premium product that I wanted to market. However, I did NOT consider the market landscape of ALL of New Media. And this is the snake that bit me in the back.

Why?

Because Apple had announced, launched and marketed their iPhone product to the world — and that included the majority of my target market. And so the Apple announcement and the audience’s desire for “apps” destroyed my marketing efforts and killed off 99 per cent of my sales, regardless of my strategies and investment in my solution.

And because I had not done any focus groups to wet the appetite of my audience and get good feedback and positive reinforcement that I was on the right track, I was faced with an albatross for several years until I had written off my project and finally withdrew it.

SURVEY RESULTS

I had also committed another grievous sin — I did not have solid pre-launch survey results from my target audience about the utility of my product and their desire to obtain it to solve their problems. The desire for “apps” overcame their senses, and they dropped my product and podcast like a hot potato, as they circled around a solution in an app for their problem.

And, truthfully, up to this day, there has NOT been a solution in app format on the smartphone that has delivered the same solutions as my premium podcast course. But the lure for an all-encompassing app led my target market astray, and I suffered the results.

Why did I not have pre-launch surveys?

At the time, I, as a podcaster and trainer of a successful in-person course, felt overconfident that my solution was the best and that it would sell to my audience.

How wrong I was. In fact, the only surveys came AFTER the product was launched and after seeing the results that lacked success.

For if I had done surveys, I know that the responses would show that the only format that would have been suitable to my target audience would have been an iPhone app — and, again, that day not only did NOT arrive then in 2010, but it has still not arrived even today. And, yes, one or two scattered customers recently saw the value of my course and have purchased it now — but the marketing and sales plans that I had so carefully prepared did not show up, because I was flattened by the competition in the marketplace by mere illusory dreams of a solution that has never been delivered.


Now, the lessons I have learned have been to create a marketing plan for any monetization that I wish to follow with pre-launch activities that include:

  • surveys; and
  • focus groups

and to rely on their feedback to create milestones in which to make a hard decision that is fact-based on whether to continue or change course — or even to scrap the project solution due to audience feedback.

And since that time, I did create another podcast course with another podcaster — and we achieved more of a success, but it was still not enough to get us over the hurdle into great profitability.

Thus, my lessons learned included the inclusion of feedback from many sources (here we only touch upon 2) in pre-launch activities that can provide great information before sinking any more time and money into continuing on something that may not provide a good ROI as we desired.

These are lessons that I could have used if Dave’s book had been available to me at that time. For in his book, Dave speaks about both, but he also gives some scenarios and recommendations on how to conduct both surveys and focus groups — and these may be well worth consuming if you are a newer or aspiring podcaster that wants to monetize your show with online courses you wish to sell or with other products of your own

So, I hope that you can get more information from Dave’s book and free podcast, as mentioned. And I wish that you can avoid the mistakes that I had made and then get your show to have successful launches of your products that will make your podcasts more successful and profitable.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson and profitfromyourpodcast.com. All rights reserved.

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podcast

606- Podcasting issues and solutions with podcast reviews

In this episode of The Podcast Reporter Show, we discuss an email-episode from Daniel J Lewis, the award-winning podcaster from his show called The Audacity to Podcast (currently on hiatus with sparse episodes being released on demand within important announcements). He has specialized in helping podcasters be aware of podcast reviews. In this current email sent out in 1st quarter of 2022, he goes one step further — he helps to solve some complex issues with getting podcast reviews.

What is the problem? And how does Daniel go about trying to help the podcasters who want reviews from any location worldwide? Well, Daniel states in his email content:

Here’s the problem. There are so many podcast platforms out there and so many of them don’t allow ratings or reviews, it’s hard to give the right call to action for your audience to rate and review your podcast.

It gets worse. Android devices can’t access Apple Podcasts, non-Android devices can’t access Podcast Addict, and Apple Podcasts is actually still “iTunes” on Windows and older macOS versions.

So how can you ensure your listeners are going to the right place to leaving ratings and reviews for your show and without overloading your audience with incompatible options or complex instructions?

Here are two solutions:

  1. Learn all the coding necessary or find and buy the right tools or plugins to build your own solution.
  2. Use the LovethePodcast.com feature included with all accounts on My Podcast Reviews!

LovethePodcast.com provides the smartest way to get more ratings & reviews! It automatically displays only the rating and review platforms compatible with your listener’s device. For example:

  • Only Android users will see Podcast Addict.
  • Windows and older macOS versions will see iTunes.
  • New macOS, iOS, and iPadOS will see Apple Podcasts.
  • All platforms will see Podchaser since it works on everything.
  • And so on.

Plus, this gives you a memorable and easily speakable URL you can customize to your needs! For example, I can say in my own podcast, “If you love the podcast, please give it a rating and review at LovethePodcast.com/audacity and I might read your review on the show!”

But whether you use My Podcast Reviews or make your own page, make the process as easy as possible for all your listeners, and your non-Apple audience will probably feel more valued and more likely to give you those positive reviews!

Thus, Daniel has made this easy for the podcaster. I would highly recommend that you subscribe to Daniel’s email episodes being delivered now and for the foreseeable future. And then you can get the emails directly sent to your inbox.

Now, I have known Daniel since 2010 when I interviewed him on my flagship podcast (at that time), The Struggling Entrepreneur (now podfaded); and Daniel later interviewed me on his show, The Audacity to Podcast (in 2 episodes). I have always admired his contributions to the podosphere and the great value he delivers in his podcast episodes, as well as his products and membership site (Podcasterssociety.com) and his training and exhibitions at Podcast conferences in the past.

So with the products that Daniel has released, you, as a podcaster can benefit from his content if you are interested in maximizing the rewards from podcast reviews worldwide. And his several products have all been very thorough and technically competent (in fact, many podcasters have used him and his content as the authority).

Thus, I hope that your decision in dealing with podcast reviews worldwide will benefit from the content, training and products from Daniel J Lewis. In this way, you can get closer to your audience and benefit in the community of your own podcast show.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Daniel J Lewis. All rights reserved.

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podcast

604- Review of Podcasting types — from hobby to educational to monetized

In this episode of The Podcast Reporter Podcast Show, we answer some questions that have been brought up by our listeners about the different types of podcast shows that can be created in order to promote their passion or their message — or just plain do it for fun or as a hobby or to master podcasting skills. And many want to make money or create revenue streams for business, and that’s okay, too.

So here are some of the types of podcasting (and it is not a complete list) which you can enter and manage — especially from the types that I have created, managed, posted and published as a podcaster:

  • hobby –
  • fun –
  • monetized –
  • professional –
  • instructional –
  • current events or political importance-
  • mastering podcasting skills-
  • co-host podcasts with one or more co-hosts-
  • interviews with guests-
  • the drama podcasts, especially new crime wave-
  • and others

 

We would like to wish you well in choosing which type of podcast you prefer and niche-down to your targeted audience, so that your show will be popular among your listeners and grow, so that your objectives (whichever they may be, either financial or passion-based) can be achieved with your successful podcast.

Thanks for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.

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podcast

603- Creative confidence needed for podcasters

In this episode of The Podcast Reporter podcast show, we discuss the topic delivered to us by Todd Henry in his podcast show of The Accidental Creative of creative confidence for podcasters.

In Todd’s podcast episode, he describes three main problems that the professional creative and podcaster must deal with to deal with the problem of lacking creative confidence —

  • imposter syndrome
  • narrative fixation
  • risk delusion.

And after presenting and defining these three situations for ourselves, Todd then presents several solutions (at least one for each problem that creates a lack of creative confidence.

I strongly suggest that you consume this episode, so that you can understand how the lack of creative confidence can impact your podcasting efforts and could be an obstacle to your success.


In the meantime, if you wish to get more in-depth into the obstacle of imposter syndrome, I would like to refer you to a prior episode of this same podcast show where we dealt with this topic of overcoming imposter syndrome in detail:


So we hope that you can recognize the three main problems and situations that Todd describes which can be an obstacle to your own creative confidence, and that you can overcome them to have a better show for your success. As you know, Podcasting is one of the creatives that exist where that type of confidence is essential — from the planning, to the creation of the content, to the final preparation and execution of the publication, and then the follow-on marketing and sales for your show.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Todd Henry of The Accidental Creative. All rights reserved.

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podcast

602 – Podcasting imposter syndrome — steps to overcome it

In this episode of The Podcast Reporter show, we discuss the topic of imposter syndrome — not only what it is (according to Chris Land), but also how to detect it in your own self and publications, and how to avoid it. This is explained in a post published earlier this year at this URL:

improvepodcast.com/imposter-syndrome

For many podcasters, this is a common fear. And although we did have a prior episode that started to scratch the surface of this theme, we now deliver a bit more from this newer post in 2022 to help you decide about imposter syndrome and perhaps your feelings about it as either a newer or aspiring podcaster.

The topics in this post cover the following areas:

The article ends with a summary and point of view from the author as he tries to give you a positive, uplifting and generous result for your own self-doubt.

For this podcaster, I have sometimes felt the imposter syndrome about the technical aspects. But I had enough experience as a systems engineer for over 30 years in the high tech industry to overcome this. I did get the skills I needed right away, and I kept my continuing education ON MY OWN in the tech area, as well as the interviewing environment and I did keep up with information and events in podcasting — from subscribing and consuming the podcast shows about podcasting, as well as attending and participating in the events that were held where podcasters got together and shared training, experiences and new announcements.

And I did feel comfortable in overcoming this syndrome very quickly, as I did have 16 different podcast shows running at the same time in 2011 — just five years after entering the podosphere. Since that time, I have podfaded most, but I have started four new shows since then.

So I would strongly suggest that you consume this article. Then I would recommend that you create a matrix of the syndrome and its symptoms, and then see how you have either addressed it now with your shows, or how you have overcome this in the past. This will give you a better perspective of dealing with the “tiger” in a factual way and then I suggest that this will give you more STRENGTH, more CONFIDENCE, and it will make you less vulnerable to the imposter syndrome in podcasting.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and improvepodcast.com and Chris Land. All rights reserved.

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podcast

600- Podcasting and misinformation in the podosphere

In this episode of The Podcast Reporter, we discuss the recent article written by Dave Jackson of The School of Podcasting show that is titled “It’s enough to want to make me quit podcasting.”

Dave Jackson — podcast consultant and podcaster

And we focus on one key element that Dave discusses — and that is, on the concept of giving poor information in various communication methods (like social media, etc.) to aspiring or new podcasters. And this is compounded by the fact that many of the givers or such information dub themselves as “masters” when they do not even have a podcast themselves. And as Dave observes in his article, much of the info can be downright wrong or erroneous, especially for the type that charges money for the novice what wants to learn and jumps into the podosphere without really planning for it or without doing due diligence in researching the elements that will deliver the best information for that type of individual.

As Dave states in the article:

So many people just jump into podcasting. If you’re doing a hobby podcast and could care less then “Just jumping in” works for you. If you are just putting this “out there” to have it “out there” then go right ahead.
If you are taking this serious (even as a “hobby”) you need to know:

  • Why you are starting the podcast
  • Who is your target audience
  • Is this a hobby or a business?
  • What do you want your listener to do with your content? How should they feel and what should they do at the end of the episode?
  • How will you gauge your success? This doesn’t have to be a download.”

But, as we know, many people do not plan in any way — they want to have a podcast show that is “genuine” (to them, this would be improvisational and mostly with a guest. And when you consider the audience intended by these who venture into podcasting quickly with just a microphone and do a “genuine” episode that they publish, then you may find that they do not even realize what “success” would mean to them when they publish their episodes and find that their “genuine” audience does not react. This is disappointing to the intended podcaster, especially if there is a desire to monetize the podcast show.

And Dave continues with the results of such a disappointing desire for those who fail to plan by even considering a target audience:

“So when your podcast that has “everybody” as a target audience isn’t growing even though you are consistently putting out interviews with unvetted guests who deliver no value – you might want to consider who is giving you this advice?

  • Then ask them how this strategy is working for them?
  • Start asking WHY you should do this strategy.
  • Start questioning WHO is giving the advice and what credentials they have.

After all, would you hire a mechanic that doesn’t drive a car?”

And in my experience, the non-podcaster who wants to sell a course or intellectual property or something that promises to deliver success in podcasting is actually doing a disservice to the novice, new or aspiring podcaster — they are providing what Dave had described as “misinformation”.

Now, although the term of “misinformation” has been thrown around by the lame-stream media in the area of the virus crisis, here the term would mean that inexperienced promoters are selling you “the sleeves out of your vest.” And many aspiring podcasters may be listening or consuming the advice from those who possibly are misinforming them on what really is the formula for podcast success.

Thus, I would suggest that you, as a podcaster, consume the article from Dave Jackson and see if you can detect the erroneous journey described by those who practice such promotion. If you can, then a good planning session with yourself can answer all the questions that should be asked in the article before jumping into the podospher feet-first and with a budget that may later have to be written off as “bad advice” taken from those who misinform the innocent newbies.

In order to see where advice may be lurking for the aspiring podcaster, I would highly recommend that you consume Dave’s article and then set a plan for action for your own podcast show that targets the right audience and fulfills the desire to have TRUE VALUE in your content for your right audience.

If you do, then you have gone more than half way in the road to success — the other half is creating great content with value and delivering a quality show with great episodes to your audience. And then you can develop a promotion plan and marketing plan and sales plan, if you with to enlarge your audience or monetize your show.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson of schoolofpodcasting.com. All rights reserved.

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podcast

599- Tips on how to structure a Podcast

In this episode of The Podcast Reporter Show, we review the topic of structuring your podcast and episodes. This theme was discussed in December of 2021 by Ben Krueger, a podcaster and consultant with his show, Cashflowpodcasting.com in his email content with the title “How to structure a podcast.”

Now, as you may know, the REAL objective of a podcast show and its episodes is to provide value to your listeners and audience. As Ben Krueger states in this post, “you should aim to cram as much value in the shortest possible time.”

Ben Krueger

In addition to ending the podcast episode at a shorter time (which may be the right time), one key areas of discussion by Ben deals with the preparation required for quality content (in addition to good audio). As Ben states:  “If you’re eager to record a new podcast episode, it can be tempting to just get behind the microphone and start. This is one of the easiest ways to hamper an episode’s potential. Structuring your podcast episodes can increase the value of your content and help listeners to find what they’re looking for. Before you begin recording, a little bit of preparation can make all the difference.”


Now, after this mention, Ben goes into detail into the following areas of tips for structuring your podcast:

  • “Why is it important to structure a podcast?
  • How do you write a script for a podcast?
  • What are the key components of a podcast?
  • How do you create an outline for a podcast?
  • How do you structure a podcast interview?”

As is stated, scripting your podcast and creating key components by writing an outline can be great ingredients for preparing VALUE for your listeners and customers.

We hope that you, as a podcaster, can improve the quality and value of your show by structuring your podcast better — and we hope that you can get some value from this post from Ben Krueger.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger. All rights reserved.

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podcast

598- Major podcast projects left in your lifetime

In this episode of The Podcast Reporter show, we deliver an episode from another podcast show of mine called The Struggling Biz. So we are repurposing this episode that deals with the theme of planning major projects for you during the rest of your lifetime.

As you will hear in this repurposed audio episode, my major projects remaining in my own lifetime experience are PODCASTS. And so here are the shownotes from the repurposed original podcast episode:


We reflect on a theme propagated by podcaster, Todd Henry, of the show called The Accidental Creative. This theme was that of deciding which big projects you should select and complete — because there are only so many of them you can do with the remaining years of your life. So you may understand this, the average time for a large project in your life — be it business or personal — is about 5 years in length.

Or better put, as Todd states in an episode released in December of 2021:

“Michael Bungay Stanier is a force of nature. My recent interview with him about How To Begin really made me think. We can take on about one big project every five years or so, which means you can subtract your current age from the average lifespan, divide by 5, and figure out how many more big things you can take on. Really makes you think about where you’re spending your time and energy. (By the way, I likely have about 5-6 big projects left in me. You?)”


Well, this made me think about my own situation as an entrepreneur and especially the business projects (including podcasting and screencasting, which are driving my business revenue at present) that I currently have or am planning to have and launch in the near future.

Well, for myself, I remember when I was in elementary school back in the 1950s, and the teacher drilled into our heads that the average lifespan for someone like me was 71 years. Well, thank goodness that I have surpassed that time, as I am now living on what seems to be “borrowed time.” And the several projects that I have currently are several, which have been long-term and going on for 10 years or more. They deal with me as a content creator and consultant for screencasting, videocasting, New Media content creation and podcasting, etc.

And when I look at the future, I know that I only have 2 to 4 more large projects left under the definition given earlier (even that would be a stretch at my age). So what do I do and how can I plan to do the best and maximize my ideas, my project goals and my business and my life? Well, I already stopped my journey to get my PhD. in International Marketing (and I was at the dissertation stage when I had to stop, due to problems that I had to deal with in my family — and that was a major project that will never be completed by myself).


The podcast and video content creation

I had in my plans since 2019 to create and launch 2 more personal podcast shows:

  • The Real Academy of Life show — which would be the equivalent of memoirs and my perspective on my life in the future and in the past, with accomplishments and setbacks, but with a satisfaction of having delivered my success stories and weaknesses that would give me a type of fulfillment and closure. This would be free-form and not subject to a rigorous schedule. As a matter of fact, I had even prepared an episode to capture my thoughts about this and become energized to plan and launch this show in details:

and also,

  • PodcastScreencasting.com — this was to be a podcast show that would highlight my experiences as a podcaster and screencaster and video content creator (insofar as tutorials, training videos and commercial videos). And at the time of this publication, it may be that the domain has been relinquished, due to non-launching of the show.

So, according to the formula that is highlighted by Todd Henry in his podcast episode, I would have to first end the current 2 projects that I have now — and these should be completed in about 2 to 3 years. Then I would have to allocate another 10 years (5 years for each major project planned) in order to complete the other major projects in my mind.

According to the calculations, I would reach age 85 by the time that these major shows would be launched and completed. Now, for someone who is suffering from medical complications from results of exposure to Agent Orange (as well as the mental problems caused by PTSD, stemming from my days as a combat infantryman and paratrooper when I was a machine-gunner in the Vietnam War), I seriously doubt that I will reach that age before I expire. As the age-old saying goes: “I am living on borrowed time.”


Thus, I did take a look and see what would be realistically available insofar as time left in my life (as well as energy and enthusiasm and euphoria) in order for me to look forward to  completing these current projects in which I am engaged in my business, as well as starting and finishing these other 2 projects.

My summary about this exercise that I did was that it is, indeed,  of great value. I feel that this could be very beneficial to every entrepreneur and bring him down to a level of reality to clearly see what remains for dreams and projects to be imagined, to be planned, to be started and launched, and to be possibly completed — for the self-satisfaction and closure is something that I feel would definitely be worth it for your life and your business.

I sincerely hope that you undergo such an exercise to look inside yourself and see what major projects you can plan, and which ones would be realistic for your life span — I am sure that your high priority projects would deliver the best results in satisfaction and closure for you.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Todd Henry and theaccidentalcreative.com. All rights reserved.

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podcast

597- Experience and tips for aging Podcasters

In this episode of The Podcast Reporter, we discuss an experience that leads to tips for older entrepreneurs who may be having some signs of aging in today’s complex world of New Media. This experience comes from my own history as both a New Media specialist, a podcaster, a podcast consultant, an author of magazine and blog articles — and especially an entrepreneur.


Aging can bring on certain medical complications

We all have heard about medical situations caused by Alzheimers and Parkinsons and other complications.

  • From other people — Bill O’Reilly: we have heard on the Bill O’Reilly podcast shows that he is now gripped with a complication of dropping items, dropping food from his utensils and other faults of not having balance in what he holds. To me, this seems to be a sign of the beginning of Parkinsons — which can lead to other things — even though it has not been proven or announced. So this can be a sublte “wake-up call” for entrepreneurs and podcasters who are seniors and continue thier craft of creating content in the podosphere. And please remember that Bill is the same age as myself (although he was not a combat infantryman in Vietnam and exposed to agent orange, thus to have medical complications). So he and I are on the same path of aging — as it was stated in the movie called King Solomon’s Mines: “we are living on borrowed time.”
  • From other people: Rush Limbaugh: We have seen that a radio personality and entrepreneur who had a radio show and a podcast show years ago also succumbed to cancer recently. And this complication affected the voice, the publication of content and the ability to reach his audience.

From this entrepreneur

As a small business owner and past entrepreneur who also was an author of blog and magazine articles, as well as a voice-over artist and an instructor for both entrepreneurship and podcasting, I myself have been recently plagued with complications to health that have knocked me down at various times with medical problems that cometimes required operations.

As a combat infantryman during the Vietnam War, I was exposed to Agent Orange and am now suffering from complications of that toxin — more than 8 of them, to be truthful. From diabetes to neuropathy to prostate cancer, as well as a recent problem called Vestibular Motion Disorder — and, of course, PTSD (post-traumatic stress disorder) and the beginnings of Parkinsons and Alzheimers and dementia — I have had to undergo operations for kidney problems and hernia problems and also a ruptured appendix…and so on.

Thus, I have had to deal with the problems of having medical complications, as well as just AGING. Thus, in addition to the medication that was delivered to me by various physicians, I have also discovered something that has helped me to deal with aging in these areas:

  • forgetfulness and loss of short-term memory;
  • slowing the erosion of vision and hearing problems;
  • lessening the symptoms of vestibular motion disorder as a kind of therapy;
  • and a few very minor issues.

The treatment I had was AUDIO CONSUMPTION of podcast episodes that deal with business, entrepreneurship, podcasting, monetization, and sometimes deconstruction of current issues and events by a third party that is not consumed by the radical left (but that can prove with audio clips the facts that they deliver to the audience).

By listening to podcasts in a very comfortable position, whether sitting or lying down (or even walking by taking a walk in and around the quiet neighborhood), I have been able to sharpen my mind (which is being affected in memory loss, balance, equilibrium while standing or moving, as well as decreasing the vertigo episodes from the vestibular motion disorder). This sharpening of my mind has allowed me to lessen the effects of aging, so that I can continue with business tasks and mental planning and action items similar to what I had done before 10 years ago. In fact, it even helped me to enunciate my words better when I record a podcast or deliver a presentation to an audience or to prospects, as well as communicate with customers.


Bottom line: audio consumption is a therapy for me

As you can see, for myself, consuming podcast episodes or audio books that help me to develop my business or my podcasting tactics is a great therapy for me. And it helps me with the problems of aging, as well as dealing with complications from other situations (such as medical problems that affect an aging entrepreneur).

Now, this is my story — and it works for me still today. I highly recommend it. When I was with some PTSD therapy groups 15 years ago, I shared this with my comrades, and it seemed to work for a couple of them that stuck with it. And I am sure that trying this will be just like the commercial: “your results will vary.”


But whatever you decide to do to cope with some of the complications of aging, we hope that if you try this therapy, it will work for you. We wish that your business will prosper and that the effect will help you to succeed and to lessen the issues of aging as an entrepreneur or podcaster.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.