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podcast

630- Podcast conferences — a perspective from a podcaster

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In this episode of The Podcast Reporter Show, we deliver a perspective from one of the very first podcasters in the podosphere about the future of podcast conferences.

As a podcaster, I have had experience and have seen and participated in just about all the USA meetings, conferences and podcamps since the beginning. And so now, I am giving my perspective on the present and the future of podcast conferences — especially the large ones.

Since 2005, I have followed the following podcast conferences:

Portable media expo;

Podcast and Portable Media Expo;

Blogworld and Podcast Expo;

New Media Expo

Podcast Movement – Evolutions;

Podcast Movement;

Podfest or Podfest Expo;

Podcamps (since September 2006 to the present);

She Podcasts

International Podcast Day session(s);

and other conferences that you may find at this web site (even though they may be outside the USA): https://www.buzzsprout.com/blog/podcast-conferences

So, since 2005, I have been an active and serious podcaster since The beginning —

And now, with over 17 years of podcasting, I am very concerned and participating in The present —

But I also have strong feelings where the problem of PM 2022 will lead — that is, A perspective for the future —

 

Looking forward to the VALUE for the podcaster in having (or attending or participating) in a podcast conference — perhaps the best alternative is to make every conference it own private platform in which the organizers can commit discrimination and bigotry and cancel culture and censorship.

Why?

Because, you see, in this way, the owners can determine who will be allowed to attend or participate and who will be rejected and not permitted to attend or participate based on political bias or race or gender or background or anything that the organizers do not agree with. While in the past prior to the Civil Rights Act, it was a common practice to have signs and postings that read “Whites Only” or “No blacks allowed” or anything like that in the area of race — it is now the same thing to say that a podcast conference may be the largest in its propaganda and welcomes ALL podcaseters…that is, all podcasters except those who are conservative or those whom the organizers target as unacceptable and those who promote free and open platforms for publishing their messages in a free-speech society or those who do not agree with the political views of the organizers.

Does this sound familiar?

Well, PM 2022 set the stage and those who DEMAND that the conference adhere to their own personal whims and bias and prejudice will commit acts of protest or even violence if they don’t get their way. Just because a firm signed up for a booth and paid for a spot in the exhibit hall of the conference, they should not be banned or canceled or censored or threatened by some of the woke activists that do not believe that all podcasters have a right to publish their own message.

Thus, I feel that the only way to go in the future is to have the woke platforms create, organize and start their own conferences, in which podcasting may or may not be the prime media. Thus, ShePodcasts is the first to target a specific audience (even though they had not canceled or discriminated against the very few males that arrived to demonstrate at the exhibit hall or attend the sessions — e.g., Dave Jackson at the Libsyn booth in the exhibit hall).

Now, I suppose that every group that has a root of hate or bigotry for another group should start their very own podcast conference. In this way, they can manage their own discrimination and bigotry and restrictions — in fact, they would be like the old signs of “Whites Only” and “No blacks allowed” (and remember that in South Africa, this was the custom and law until recently; so it was not just the USA that had these restrictions).

Thus, for myself, I will not believe the propaganda from Podcast Movement that it is the “largest podcast conference for podcasters” at the time — because they are the ones that will try to promote the idea that podcasters are welcomed — well, but except for the following podcasters that they do not want to admit, due to the reasons of bigotry, hate, racism, political views or disagreement of messages).

So where do I stand?

I will NOT attend or support Podcast Movement, due to this type of extremism and bigotry. Although I did support it from the beginning by donating to the start in its kickstarter — and also presenting at the very first conference in Dallas in 2014 — I will no longer support this type of organization that prohibits a podcaster from attending. I will NOT believe their propaganda at all. In fact, I will be waiting the for the day that they will promote “PM is a conference for liberal and left-wing radical and woke podcasters ONLY.”

How is that for the future?

However, if there will be open and welcomed podcast conferences for all podcasters, it will be up to the Podfest Expo organizers, as an example, to make an open podcast conference continue. And for their efforts in promoting their conference this way, I do plan to follow, support and attend their event — mainly because they are NOT discriminating, show no bigotry and will not cancel or censor any podcaster.

We will see where this leads to and I myself will follow the backlash after the PM 2022 intent of prohibitions of all-inclusivity for podcasters ends up.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.

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podcast

617- Podcasting segments can be useful

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In this episode of The Podcast Reporter show, we deliver a list of some 20 podcast segment ideas from Buzzsprout’s newsletter

Of course, the blog post describes these ideas as unique and the “best,” but we list them for you, along with their suggested examples and the links, so that you may peruse them decide for yourself, and then see if they can be of help to you.

Now, what is a PODCAST SEGMENT IDEA?

In the words of the post’s author, Alban Brooke, a podcast segment definition in terms of its benefits is stated:

“A podcast segment is a sectioned-off part of your show dedicated to a certain topic or activity. Adding engaging segments to your podcast format can:

  • Reduce listener drop-off
  • Break up blocks of content
  • Help you switch gears
  • Make your podcast content more dynamic.”

and you can get the entire post at this location:

https://www.buzzsprout.com/blog/podcast-segment-ideas

which describes some twenty ” podcast segment ideas to help you come up with ideas for your own podcast!”:  [Editorial note: the original typeface and sizes are included, since they will bring about the best references, along with their links]

1. Noteworthy mention

Shine a spotlight on stand-out companies, solopreneurs, influencers, artists, technology, or travel spots. Make sure to highlight people or things that are relevant to your audience and provide value.

Example: Pop Culture Happy Hour

2. Podcast plug

Give other high quality podcasts a free plug on your show. You can include a brief interview with the podcast host, highlight specific episodes, or simply tell your audience why the podcast is worth their time.

Example: How I Built This

3. Listener voicemail

Feature short interviews or voicemails left by listeners. Voicemails can include a short story or testimonial. This is a great way to engage your audience and involve them in your podcast episodes.

Example: Podcasting Q&A

4. Games

Game segments are a great way to increase audience participation. You can include things like improv or trivia. You can keep the games between cohosts, or open them up to listeners.

Example: SaaS Breakthrough

5. Question and answer

Answer a listener question in a segment designed to bring value and create connections. Fielding listener questions can also help you get new topic ideas.

Example: Help Me Be Me

6. Affiliate or sponsor interview

Interviewing an affiliate or sponsor lets your audience know you believe in the product. Featuring affiliates also creates a personal touch that adds credibility to the products and services you promote.

Example: The Birth Hour

7. Tips and tricks

Include a free tip or short tutorial in each episode. Free advice and content is an excellent audience builder and helps foster trust among listeners.

Example: Buzzcast

8. Featured quote or excerpt

Share a short excerpt or inspirational quote from an article, book, or other piece of content. Just make sure whatever you chose offers value to your listeners.

Example: Pop Culture Happy Hour

9. Flashback

Recycle old content with episode flashbacks to review points you made in the past. This type of segment also lets you update outdated information.

Example: How I Built This, The School of Greatness

10. Sneak peek of premium content

Listeners are more likely to check out your bonus content if they get a sample of it. This segment also gives you an opportunity to direct traffic to your Patreon.

Example: The Big Ones

11. Ask the audience

Ask your audience a question that lets them share their experience. This lets you connect with listeners and hear what questions they have so you can more valuable content.

Example: How I Built This

12. Latest news in your field

A podcast news segment can feature political news or just current events related to your topic. Sharing the latest happenings in your field establishes yourself as a go-to resource and keeps your content fresh.

Example: NPR Politics Podcast

13. Listener comment, tweet, or review

Engage your audience on social media and keep track of interesting comments, reviews, or tweets. You can highlight noteworthy feedback to help build your reputation as a podcaster.

Example: Brand Party Podcast

14. Random fact of the day

Take a deep dive into your show’s subject matter and highlight fun facts and tidbits. Segments like these are a fun way to explore a specific topic and share unique facts.

Example: The Eric Metaxas Show

15. Issue a challenge to your audience

Create a unique hashtag for listeners to use on social media to encourage interaction among listeners. Hashtags help to continue the discussion about your podcast topic, raise awareness of your show, and attract new listeners.

Example: Help Me Be Me

16. Product reviews and recommendations

Highlight helpful products and services related to your podcast show’s topic. If you’ve built trust with your podcast listeners, they’ll appreciate a relevant, honest recommendation.

Example: Buzzcast by Buzzsprout

17. Book or pop culture review

Review content related to your podcast’s topic. You can review a new book, podcast episode, radio show, movie, or even a YouTube video. Highlight the parts you found valuable to help your listeners.

Example: Pop Culture Happy Hour

18. Guest interview

Podcast interviews don’t have to take up a whole episode. You can feature short, occasional interviews and work them into your regular content. Don’t feel like you have to interview only famous people. You can also choose lesser-known guests that deserve more recognition.

Example: Buzzcast

19. Episode recap

It’s helpful to recap your episode to make them easy for listeners to digest. End your show with a brief review and give your audience a few bullet points of your content’s most salient takeaways.

Example: NPR’s Life Kit

20. Tell a story

You can share an interesting story with your listeners whenever you want. But, giving a short its own segment helps it stand out and be more memorable.

Final thoughts

Incorporating segments into your content can help keep listeners engaged for an entire episode. Just remember to keep segments relevant and valuable to your audience.

You can keep track of your podcast stats to see how your segments affect listener engagement!

Alban Brooke

Alban Brooke

Alban Brooke is the Head of Marketing at Buzzsprout and the co-host of Buzzcast. Have any questions about this guide? Reach out on Twitter.

We hope that these ideas for podcast segments can help you to improve your own podcast episodes, and that these will add up to making your podcast shows more successful.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and Alban Brooke and Buzzsprout.com and michaelandmike.com. All rights reserved.

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podcast

628- Launching a Podcast — a program from Ben Krueger

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In this episode of The Podcast Reporter Podcast Show, we mention a program designed mainly for new and aspiring podcasters in which the objective is to launch a successful podcast program and episodes.

Ben Krueger

This comes as an offering from Ben Krueger, who is a podcast consultant and creator of his membership program called Cash Flow Podcasting.

The program web site for all your questions is at:

https://cashflowpodcasting.com/services/podcast-launch-program/?inf_contact_key=3aceffa8c79a0bca7fef29efb3a5f7be

The site explains the program gives you the steps that will be taught and the skills you can learn from Ben:

  • Strategic Planning
  • Podcast Coaching
  • Branding Creation
  • Setup and submission
  • Launch and promotion
  • Production and Marketing

Although the cost of the program may seem to be quite pricey, you should speak to some of his past customers who have received value from the course — and he has his testimonials on the web site.

From what I know of Ben personally, I know he is a true professional and delivers outstanding quality in his services and deliverables. I would suggest that you contact his testimonials and get their perspectives of why they recommend Ben, especially for this type of program.

So we hope that you can successfully build your program and podcast episodes and be successful when you launch your podcasts.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaeandmike.com and Ben Krueger of cashflowpodcasting.com. All rights reserved.

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podcast

616- Repurposed Podcast — Tips on Being Interviewed

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In this episode of The Podcast Reporter, we repurpose evergreen content with Max Flight, a podcaster, who describes for us the issues with being interviewed for a podcast — i.e., not being the interviewer, but the interviewee. The earlier posting was episode 423.

As you will hear in this audio episode, the content from Max Flight is from the point of view of the individual being interviewed. And although the time frame was a bit earlier in the podosphere, the issues and the suggestions are still valid today — although there are a few more tools to assist the novice podcaster being interviewed.

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

And so we deliver the podcast content from episode #20 of this series, you will notice that Max had a very good ear for quality content, and he brings his suggestions and experiences from being interviewed on the previous (and now podfaded) show of The Struggling Entrepreneur.

Editor’s note: some of the content has been updated to reflect today’s environment.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and michaelandmike.com and Max Flight, with a documented release for his content. All rights reserved.

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podcast

629- Podcasting under fire with controversy of censorship and harassment and cancel culture

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In this episode of The Podcast Reporter Show, we discuss the events from Podcast Movement 2022 where the controversy sprang from the appearance of management of the conference displaying harassment due to demands from some of the attendees to execute censorship and cancel culture and blatant bigotry.

One example of a team in the podosphere who attended the conference and paid $30,000 US dollars for a booth can be stated by the firm that felt harassed and damaged by the hateful tweets from the PM Conference management that can be interpreted as censorship and bigotry:

 

Now, my opinion is that the first 20 minutes or so of this discussion tries to identify the event situation from one side, and the resulting harm from the Podcast Movement management.

Feedback from those who were there

For myself, I tried to get some feedback from some of the people that were actual attendees or sponsors of the conference.

In one instance, I listened to a podcaster who spoke at the event, as well as was an exhibitor in the exhibit area with Libsyn. This was, of course, Dave Jackson from The School of Podcasting. And you can hear his response of his perspective from episode 843 in the last 20 minutes of the episode. Enough said from just one podcaster that has been around since the beginning of the podosphere and who not only podcasts, but also attends these conferences.

From other reliable sources, I had conversations with other attendees  that made these multiple points about the incident at the conference:

  • No physical violence or threats resulted;
  • The tweet from conference management with the alleged hate and bigotry was later taken down;
  • the next 3 conferences were posted for 2023 to 2024;
  • many people — including some of the management of the conference itself — were guilty of overreacting and permitted this type of triggered controversy to develop and even grow;
  • some damage has been done to the name of PM and to podcasting itself, unless this controversy dies down and podcasting can resume to content creation and value delivery to audiences.

As for myself, I have been in the podosphere for over 17 years, and as a podcaster, I have had over 18 shows. I was also one of the first contributors to podcast movement with my initial kickstarter contribution. I also attended the first Podcast Movement conference in 2014 in Dallas, Texas, and I shared a booth with Ben Krueger of cashflowpodcasting.com. I was grateful to Gary Leland for starting the idea of this conference, so that the excitement and thrill of podcasting could once again be felt in an atmosphere of podcasters sharing information in an open community.

I had also attended the recent Podcast Movement Evolutions 2020 conference, as well.

In addition to PM, I also have attended and spoken at various podcast conferences and podcamps, etc. in the past 16 years. So I have supported the podcast conferences since their inception.

But my perspective of this whole situation from a podcaster point of view is that “demands” should not be made and that the conference should not be politicized just to get your narrow or personal “message” to all audiences. For me, the open nature of podcasting and the meaningful dialog of what it can provide to the audiences is still tremendous. And very much like what Dave Jackson said, my feeling is that if you feel that you want to demand the conference to be the way you desire to meet your own political goals, then you can go out and start your own conference — as with the example of ShePodcasts.

So will I attend the PM conference any more?

Perhaps — I will make my decision by March of 2023, when PM Evolutions 2023 will be in Las Vegas, and with the web site, I can see who will be speaking and what the topics will be to see if it will truly deliver VALUE to the audience of podcasters, and not be targeted to just the few agitators and those who make demands. By that time, hopefully this type of controversy and demand for cancel culture, bigotry and censorship will have gone away (perhaps the “demanders” will have started their own event, where they can be satisified, and I can avoid it). If this situation increases, then the event of Podcast Movement will turn into nothing more than a Bowel Movement.

My feeling is that I support OPEN PODCASTING with DIALOG — not demands — and that there is always room for anyone starting another conference to meet their own narrow objectives and leave open conferences for all podcasters alone.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and schoolofpodcasting.com and Podcast Movement. All rights reserved.

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podcast

612- Managing a podcast workflow — some suggestions

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In this episode of The Podcast Reporter show, we deliver some suggestions for creating a podcast workflow for your show and its episodes. These came from a post at the following site of  rss.com/blog/:

How to Manage Your Podcast Workflow

 

And the post goes on to give you a sample workflow for creating an episode in your podcast show (assuming that you have your site ready and your content management system ready to take on your creative juices for constructing your content):

  • “Podcast episode ideation phase →
  • Decide on episode subject and search for guest possibilities →
  • Schedule interviews →
  • Write questions and/or outline of the episode →
  • Record the episode →
  • Edit the show →
  • Load episode to your podcast host to share with iTunes/Stitcher/Google Play etc …→ 
  • Create show notes for your website →
  • Begin promoting the show via social media, your email list, on your website, etc… → 
  • Follow up with guest(s) about the show.

Your podcast workflow may look a little different, but hopefully, this gives you an idea of just how many pieces you’ll have to manage for your show.”

The post then addresses the reasons why managing your podcast workflow really does matter when you are creating content — mainly because it can become overwhelming to the aspiring podcaster and the newer podcasters (especially true if the latter are not full-time podcasters buy have a day-job or are treating the podcasting environment as a hobby).

And for this, the article explains that you will need a task-management tool to manage this:  “We recommend using a tool such as Trello, Asana, Monday.com or some other similar software to keep track of your tasks.”

With both screen shots and an example of going down this path, the article tries to explain the necessity for good management of the entire process in the form of an organized workflow. The post encourages both the concept of scaling your workflow by batching, as well as using key delegations to others (if you can afford to do so) to maximize your productivity and prevent becoming overwhelmed.

The later part of the post goes over resources that an aspiring podcaster can include in the management of content creation — namely, other podcasters, colleges, key software, sites online to get help from possible freelancers (with some examples), etc.

For this podcaster, creating a workflow is something that should be paramount in the early stages of planning and creating your podcast content. For myself, this idea was very important and was discussed when another podcaster was interested very much in my workflow during an interview in 2010 (that podcaster was Daniel J Lewis of The Audacity to Podcast Show). And it was at this time that the real significance and importance of a good workflow became paramount to my content creation — so much that it helped me to create, launch and publish over 16 different podcast shows at the same time that year, as well as creating 5 more podcast shows since that year until the present day. And while there were no posts like this one during the early stages of the podosphere with these suggestions, I was able to create my own workflow (having been a professional project manager during my career as a systems engineer in corporate America) that was very similar. And I still use this workflow today as part of my productivity in podcasting, so that I can be as prolific as I want while creating content that has VALUE for my listeners.

So we hope that this post can give you some ideas in creating your own podcast workflow, and thus you can become more successful with your podcast show and its episodes.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and rss.com. All rights reserved.

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podcast

611A- Podcasting value in repurposed episodes

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In this episode of The Podcast Reporter, we review and deliver one podcaster’s perspective of the value of repurposed podcast episodes— along with key examples and proofs-of-concept.

The repurposing of episodes has been of great value to myself as a podcaster, as well as to the growing number of newer podcasters and aspiring podcasters who have joined the podosphere within the last 5 to 10 years — remember that I have had over 15 years of podcasting, and many of  my shows and their episodes have contained great content (as acclaimed by reviewers and other podcasters and listeners). Such episodes have come from the following past shows that posted evergreen content (although some have been podfaded) like the following, which is a non-inclusive list:

  • Podcastreporter.com;
  • TheStrugglingBiz.com;
  • StrugglingEntrepreneur.com;
  • FinanceForStartups.com;
  • Folklorico Dance and Music;
  • The Combat Infantrymen’s Podcast show;
  • The 82nd Airborne Division Association — Alamo Chapter;
  • Entrepreneur Tools Online show;
  • The Jungle Warriors show;
  • Gain Control of Your Day show;
  • and the creation and redeployment of podcast episodes from the show in progress called The Real Academy of Life;
  • Austin Podcaster’s Meetup Show;
  • Grumpy Old Bears Show;
  • 2030 Podcast show;
  • and some other minor shows.

So, what has been the result of repurposing podcast episodes in your current or present shows? And what had to be done for the episodes that would be repurposed?

  • the value to the audience — for the newer and aspiring podcasters, these repurposed episodes will become NEW episodes that can have them engage with you and your content. And this can help you to grow your audience, as well as receive feedback via the WOMMA method (i.e., word-of-mouth-marketing-actions) about the relevance of your show. It can also help you to become a thought leader, since your “wisdom” to the audience may be coming back from the days of the origins of the podosphere — and most content can become evergreen, if it is treated as such and presented to all audiences as such.
  • the decision to re-edit the repurposed episode and make it come up to the standards of the current day. Yes, to catch up with the times of the current podcast publication dates for repurposed episodes, you may have to do a bit of EDITING on the show episodes that were previously edited before the initial publishing. And this may be very important, because this can give new energy, new life and new VALUE to your audience that it will be reaching (and many for the very first time). Thus, by updating the fringes of your podcast episodes, this can increase the value of your content and help to make your new audiences even more loyal and interested. And, yes, I have done this on numerous occasions, as the theme was evergreen, but the examples or the possible proof-of-concept would need to be updated for relevance’s sake.
  • the new and repurposed episodes can also be used as a springboard for gaining more INSPIRATION and spawning new areas to explore with content, as well as increase the value of the original content by going deeper into the subject matter and providing your audience with even more VALUE.

My experience has been to see the downloads increase substantially with the publication of the repurposed episodes. After all, if we believe that the stats from the media hosts show an increase in downloads from our recently released repurposed episodes, then we can possibly imagine that the increase in subscribers to podcasts or the emergence of new listeners within the podosphere are now engaging with our content — even though the content is being repurposed, with or without any updating.

For myself, I have seen some strategies take off with this type of decision for repurposing shows. For instance, in one of my podcast shows that is broadcast over the No Agenda Stream, I have seen that my download numbers increased — and NOT from direct subscribers or followers of my own show, but from those who listen to the stream and then get value from my content. And then they would go to my site and listen to other episodes, as well as download some or all of my back-catalog. This could be a good strategy for some podcasters, if they can have a targeted audience in which they can present themselves and their content to the right listeners who get value from their content. Well, such has been my experience — and this happened without having to pay for any kind of marketing or sales promotions or launch a marketing campaign of any sort. This was a good fortune that my content was seen as giving VALUE to an audience that receives my episode content (some of which are also repurposed) to an audience that numbers in the hundreds of thousands worldwide.

Thus, we hope that you can find a great way to repurpose your older episodes (whether updated or not) and republish them to an audience that contains the targeted listeners that will find value in your content, and thus will have your podcast grow and be successful.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and noagendastream.com. All rights reserved.

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podcast

BONUS 2022C- Turning point in OPEN Podcasting — a perspective

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In this episode of The Podcast Reporter podcast show, we reflect on a podcast episode recently from Adam Curry of The No Agenda Show in which a description and perspective of a conference is delivered about the Podcast Movement Conference of 2022.

Needless to say, we encourage you to consume episode # 1480 from late August, 2022, starting at 3:00 minutes. There is a lengthy description of Adam Curry’s attendance at the Podcast Movement Conference in Dallas, Texas.

In a different perspective, Adam told his truth about what he saw in the event — and how it has totally become different than the OPEN podcast events of the podosphere from the 2005 conference starting in Ontario, California. Now, the conference has become “woke-o-rama” and full of cancel-culture and repression of speakers and ideas, as well as censorship. What a sad thing this was to happen to what was once the last bastion of free speech.

I do not need to review all the negative things to which this event has reverted to. After all, I did participate and present at the very first Podcast Movement conference in 2014 in Dallas. And it was the event that did turn out initially to be the way that ex-founder Gary Leland had envisioned — that is, with the fervor, excitement and enthusiasm and openness for all podcasters and podosphere aficianados, but without any cancel culture, censorship or woke-ness.

And now, you can consume the episode from Adam Curry to see what the Podfather had experienced in this new woke-based event. I am sorry to hear it, and perhaps you will find it difficult to believe that it had turned into this type of event.

And I do believe Adam Curry much more so than I do the organizers and owners of the Podcast Movement conference (mainly because Gary Leland had sold his part of the movement in 2019).

Well, it is up to you to make up your minds to see if this is a turning point in open podcasting and if will be the beginning of the ruin of the podosphere. If so, then this should not be an event that I will support any more, as I do support the openness of the podosphere and podcasting.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com. All rights reserved

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podcast

BONUS Episode 2022 — Anticipating the return of DJL and TAP

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In this episode of The Podcast Reporter Show, we discuss our anticipation for the return of DANIEL J LEWIS and his show, The Audacity to Podcast, in September of 2022.

This is a tribute to Daniel J Lewis from one of his biggest supporters, as he plans to return in September to the podosphere as a publisher of podcast episodes for his show, The Audacity to Podcast.

Now, Daniel has been active as a member of the chat room during the live broadcast of Ask the Podcast Coach show from Dave Jackson. He has delivered suggestions and value by answering questions or addressing topics and delivering details when asked about technical specs on products or services. But he has not posted a recent episode on his flagship podcast show recently. And remember that a podcaster should have reliability by giving the expectation of information from his feed to his audiences — it is part of the reliability.

Most of everything is available on his website page, from his products and services to contacting him for leaving feedback.

So this is just a brief episode giving him a vote of confidence. And we are waiting to receive and consume his podcast episodes when they come down the podcast channel.

Thank you to DJL, and we look forward to receiving more episodes from TAP.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.

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podcast

610- Companion Podcast shows — possible resources for success

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In this episode of The Podcast Reporter, we discuss an age-old manner of supporting your podcast business, as well as promoting your podcast show. And this is by incorporating a resource known as THE  COMPANION PODCAST. And we have two cases-in-point of success stories about companion podcasts that highlight and promote books written by podcasters who are also authors:

and I will also briefly mention my own experiences with companion podcast shows for my programs of Finance for Startups and Gain Control of Your Day in the earlier years of the podosphere.

In this book, Dave has had an update to his earlier book titled More Podcast Money. This is really just the latest information that Dave has delivered on how to monetize your podcast, should you wish to get money from your podcast. This is a current example of a companion podcast to help promote and sell the book. And it has resulted in a success story, but not one of titanic proportions of revenue success.

In this original book published in 2005-2006, a companion audio podcast show started by Tee Morris actually had resounding success for the promotion and sale of the book. Now in its third printing, and with a sequel that followed the original book titled Expert Podcasting Practices for Dummies, this was the original case-in-point about how a companion podcast can grow your show and provide success for monetization of your podcast show. I myself first learned of this book in 2007, and I did promote it at the first Podcamp in Phoenix, Arizona, when Evo Terra sat in my session when I presented monetization strategies for serialized podcast shows. Of course, that is when I first met and spoke with Evo Terra.

My own experience with COMPANION PODCASTS

In my experience as a professional podcaster, I have had  several shows in which I implemented the concept and practice of creating and publishing a companion podcast:

  • One show was Gain Control of Your Day — this now podfaded show was a training course delivered by audio podcast episodes that used a technology developed by Paul Colligan, (who was a thought leader, a pundit in New Media and podcasting and an author of podcasting books) that mainly dealt with monetization of podcasts. His Technology of “dripping” episodes in his resource called Premiumcast, along with a one-to-one podcast feed for every paying member was key in the initial years of the podosphere. And this method of supporting the course and delivering training by having a smaller companion podcast that introduced the show and delivered content during the marketing and promotion of the show did have some limited success — although the problems that put the nail in the coffin of my success in this endeavor were both a delay in announcing and delivering the show, as well as the introduction of the competition by Apple (which was the 2010 promotional marketing and introduction of the original iPhone 1).
  • The other case-in-point was my show that was originally called Finance for Startups. Also now podfaded, this show had more success in launching and promoting as marketing tools the course by the same name. Originally delivered as a companion podcast, a late entry also hampered its  success, but the audio book that served as a nine-episode companion podcast did see some limited success — as I had a partner that created content and helped me to prepare the podcast episodes. But again, the novelty of the day in 2010 was the latest toy in the podosphere, the iPhone 1. Thus, although you may have the right tactics, the right marketing and sales promotion and the right delivery, the competition in the podosphere may be an obstacle to success in your original plans. So this course was removed from the podosphere in the USA, but my partner had seen limited success in the Australian and other foreign markets for podcasting and online courses.

So, my view of these experiences are that planning and executing a companion podcast is a great competitive tool that can bring success in monetization — but you have to be early enough in the announcement and delivery of the course or the companion podcast that describes your book or course before the competition arrives. And you should be certain that new announcements will not hinder the success of your show.

As Dave Jackson stated, with over a million new podcasts being announced and published in just the one year of 2021, you will have to promote your offering and deliver a companion podcast (mainly for no charge, until you have a purchase-base or subscription-based success for your book or course, thanks to your companion podcast.

Thus, we do wish you well if you wish to create, publish and deliver a companion podcast that will promote your education courses or books or other assets or podcasts that you wish to monetize. You just have to be aware of the vast amount of time that will be used to create your companion podcast and figure in the return on investment (ROI) factors that will be needed to judge its success.

Thank you for your attention.

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