repurposed content – Podcastreporter.com

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In this episode of The Podcast Reporter, we review and deliver one podcaster’s perspective of the value of repurposed podcast episodes— along with key examples and proofs-of-concept.

The repurposing of episodes has been of great value to myself as a podcaster, as well as to the growing number of newer podcasters and aspiring podcasters who have joined the podosphere within the last 5 to 10 years — remember that I have had over 15 years of podcasting, and many of my shows and their episodes have contained great content (as acclaimed by reviewers and other podcasters and listeners). Such episodes have come from the following past shows that posted evergreen content (although some have been podfaded) like the following, which is a non-inclusive list:

Podcastreporter.com;
TheStrugglingBiz.com;
StrugglingEntrepreneur.com;
FinanceForStartups.com;
Folklorico Dance and Music;
The Combat Infantrymen’s Podcast show;
The 82nd Airborne Division Association — Alamo Chapter;
Entrepreneur Tools Online show;
The Jungle Warriors show;
Gain Control of Your Day show;
and the creation and redeployment of podcast episodes from the show in progress called The Real Academy of Life;
Austin Podcaster’s Meetup Show;
Grumpy Old Bears Show;
2030 Podcast show;
and some other minor shows.

So, what has been the result of repurposing podcast episodes in your current or present shows? And what had to be done for the episodes that would be repurposed?

the value to the audience — for the newer and aspiring podcasters, these repurposed episodes will become NEW episodes that can have them engage with you and your content. And this can help you to grow your audience, as well as receive feedback via the WOMMA method (i.e., word-of-mouth-marketing-actions) about the relevance of your show. It can also help you to become a thought leader, since your “wisdom” to the audience may be coming back from the days of the origins of the podosphere — and most content can become evergreen, if it is treated as such and presented to all audiences as such.
the decision to re-edit the repurposed episode and make it come up to the standards of the current day. Yes, to catch up with the times of the current podcast publication dates for repurposed episodes, you may have to do a bit of EDITING on the show episodes that were previously edited before the initial publishing. And this may be very important, because this can give new energy, new life and new VALUE to your audience that it will be reaching (and many for the very first time). Thus, by updating the fringes of your podcast episodes, this can increase the value of your content and help to make your new audiences even more loyal and interested. And, yes, I have done this on numerous occasions, as the theme was evergreen, but the examples or the possible proof-of-concept would need to be updated for relevance’s sake.
the new and repurposed episodes can also be used as a springboard for gaining more INSPIRATION and spawning new areas to explore with content, as well as increase the value of the original content by going deeper into the subject matter and providing your audience with even more VALUE.

My experience has been to see the downloads increase substantially with the publication of the repurposed episodes. After all, if we believe that the stats from the media hosts show an increase in downloads from our recently released repurposed episodes, then we can possibly imagine that the increase in subscribers to podcasts or the emergence of new listeners within the podosphere are now engaging with our content — even though the content is being repurposed, with or without any updating.

For myself, I have seen some strategies take off with this type of decision for repurposing shows. For instance, in one of my podcast shows that is broadcast over the No Agenda Stream, I have seen that my download numbers increased — and NOT from direct subscribers or followers of my own show, but from those who listen to the stream and then get value from my content. And then they would go to my site and listen to other episodes, as well as download some or all of my back-catalog. This could be a good strategy for some podcasters, if they can have a targeted audience in which they can present themselves and their content to the right listeners who get value from their content. Well, such has been my experience — and this happened without having to pay for any kind of marketing or sales promotions or launch a marketing campaign of any sort. This was a good fortune that my content was seen as giving VALUE to an audience that receives my episode content (some of which are also repurposed) to an audience that numbers in the hundreds of thousands worldwide.

Thus, we hope that you can find a great way to repurpose your older episodes (whether updated or not) and republish them to an audience that contains the targeted listeners that will find value in your content, and thus will have your podcast grow and be successful.

Thank you for your attention.

Podcast: Play in new window | Download

In this episode of The Podcast Reporter, we discuss the topic of repurposing podcast episodes within the area of improving your podcast show and helping it to grow. This theme was conceived by a recent publication of a post in the podreacher.com site, with the address of: https://podreacher.com/podcast-repurposing-to-grow/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2021-03-03

And in this mentioned article, the following are sub-topics that are discussed:

why you should repurpose podcast episodes — especially helping search possibilities to your show;
is repurposing worth your time as a podcaster? And to answer that question, there are several reasons given:
- “Repurposed podcast content will help you grow if:
  - You think more people could benefit from your content.
  - Your content is mostly evergreen (meaning it won’t go out of date).
  - You have an established production process.
  - You’re open to being discovered on multiple channels.”

Then there is a 4-step process for repurposing podcast content;

Start with the end in mind;
Listen for tips and strategies;
Start writing for repurposing:
- - Use direct quotes sparingly.
  - Discard parts of the interview.
  - Ignore chronology.
  - Tighten your introduction.
  - Brainstorm multiple headlines.
  - Spot the gems.
Editing: refine the position;
Then gain practice and become a professional repurposer.

Now, I myself have repurposed content from other podcasts, as well as the current one, when it seemed appropriate. Whether the passage of time requires a refresh of the theme to grow the impact of the podcast show, or whether the theme once again crops up in the news from the podosphere — the time must be appropriate for a repurposed post.

And your downloads and other stats will prove whether it was well received — especially with the feedback.

We hope that you consider repurposing content, when appropriate. And it all does not have to be from a prior episode of your current show. You can repurpose content from other podcast shows, especially if the themes are related. I have done so with repurposed episodes from some of my prior 16 podcast shows from the past — but they must all have had a key relationship to the discussion at hand.

We hope that you, yourself, will consider the idea of repurposed content for your show, if appropriate. And if you find that this becomes a successful strategy, then we hope that your show will benefit by improving the quality and getting more subscribers and downloads which will have your listeners enjoy your content (especially for the newer listeners that were not around for the original episode of content that you repurpose now).

Thank you for your attention.