527- Podcasting and repurposing podcast episodes

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In this episode of The Podcast Reporter, we discuss the topic of repurposing podcast episodes within the area of improving your podcast show and helping it to grow. This theme was conceived by a recent publication of a post in the podreacher.com site, with the address of: https://podreacher.com/podcast-repurposing-to-grow/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2021-03-03

And in this mentioned article, the following are sub-topics that are discussed:

why you should repurpose podcast episodes — especially helping search possibilities to your show;
is repurposing worth your time as a podcaster? And to answer that question, there are several reasons given:
- “Repurposed podcast content will help you grow if:
  - You think more people could benefit from your content.
  - Your content is mostly evergreen (meaning it won’t go out of date).
  - You have an established production process.
  - You’re open to being discovered on multiple channels.”

Then there is a 4-step process for repurposing podcast content;

Start with the end in mind;
Listen for tips and strategies;
Start writing for repurposing:
- - Use direct quotes sparingly.
  - Discard parts of the interview.
  - Ignore chronology.
  - Tighten your introduction.
  - Brainstorm multiple headlines.
  - Spot the gems.
Editing: refine the position;
Then gain practice and become a professional repurposer.

Now, I myself have repurposed content from other podcasts, as well as the current one, when it seemed appropriate. Whether the passage of time requires a refresh of the theme to grow the impact of the podcast show, or whether the theme once again crops up in the news from the podosphere — the time must be appropriate for a repurposed post.

And your downloads and other stats will prove whether it was well received — especially with the feedback.

We hope that you consider repurposing content, when appropriate. And it all does not have to be from a prior episode of your current show. You can repurpose content from other podcast shows, especially if the themes are related. I have done so with repurposed episodes from some of my prior 16 podcast shows from the past — but they must all have had a key relationship to the discussion at hand.

We hope that you, yourself, will consider the idea of repurposed content for your show, if appropriate. And if you find that this becomes a successful strategy, then we hope that your show will benefit by improving the quality and getting more subscribers and downloads which will have your listeners enjoy your content (especially for the newer listeners that were not around for the original episode of content that you repurpose now).

Thank you for your attention.