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444- Five tips for Podcasting — to improve or derail your show

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In this episode of The Podcast Reporter, we deliver a perspective of “Five tips” written by other podcasters to deliver both how to make your podcast stand out, as well as recognizing environments that may derail your podcast show.

(1) The first article is one written by Mark Asquith that delivers five ways that can help your podcast to “stand out.” This is the article from the Podcast Business Journal titled “Five ways to make your podcast stand out.”

Mark recommends these tips:

  • Repurpose your podcast content;
  • Be a guest on other podcasts;
  • Feature guests on your podcasts;
  • Use paid advertising channels; and
  • Expand your online presence.

For Mark, putting this all together can be a great strategy to incorporate these tips and provide a written plan to make these suggestions into reality. For him, consistency and continuity are some of the most important factors that can lead to success. As he states in the close of his article: “By optimizing your content, building relationships with fellow podcasters and your audience, you can organically grow and distinguish your brand as well as attract new listeners and subscribers.”

(2) The other article takes an almost opposite theme. It was also delivered by the Podcast Business Journal, and it had the title of “Five things that derail podcast success.”

This article by Steve Goldstein begins with the serious attitude for the podcaster: “five things that will derail your success, including not having a plan, not respecting the listener and not having a fresh take.”

And then Steve describes the five elements that can create a dangerous signal for your podcast. They are:

  • Not having a fresh take, point of view or original topic;
  • Not clearly positioning the benefit of the podcast;
  • Not having a comprehensive promotional plan;
  • Not respecting the listener’s time;
  • Not having a “high definition” map and plan.

And Steve goes into more detail about what he means by these themes (which, for some podcasters, may seem “too simple” and thus, may be disregarded all too quickly).

With the growth of podcasting today, and with over a million “competitors” (that is, the total number of podcast shows) that are competing for the attention of audiences today, Steve summarizes the importance of taking these five elements into account: “these five factors are becoming more difficult to ignore as key success factors.”

As a podcaster, I would recommend that a few minutes should be given to see the five positive elements from Mark and the five caveats from Steve. They can serve as both suggestions for adding to your roadmap of success, as well as perhaps acting like a signpost that warns you of potential “land-mines” on your podcast journey. I think that the best value can come from possibly helping to “spawn” new ideas for you or build on prior ideas to solidify your own podcast journey to success.

We hope that these will help you to define your future steps in podcasting and avoid any problems in the the near future.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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473- First look at the Dave Jackson book on monetizing podcasts

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In this episode of The Podcast Reporter, we discuss in the form of an overview the contents of the recent book from Dave Jackson of The School of Podcasting called “Profit from your Podcast: Proven Strategies  to Turn Listeners into a Livelihood.” (from Allworth Press, New York)

Thus, this episode was my impromptu review of the contents of the book and the perceived value at first glance from myself, a podcaster of  15 years. Thus, it is a form of “stream-of-consciousness” description, with a few editorial comments. And I do apologize for the extraneous noise from my flipping the pages next to my condenser microphone.

One big bonus is the bonus course from Dave for those who have bought the book. I really look forward to getting the content and resources from this course — and I do plan to report on this later on in an episode.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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442- Value of Screencasting for Podcasters

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In this episode of The Podcast Reporter, we focus on another opportunity for podcasters to grow their audience and include not just “ears” in audio, but also “eyes” in video. This is in the area of videocasting or more commonly known as screencasting.

And we deliver an interview with Lon Naylor, who (in my opinion) is the king of videocasts and screencasts. He has his own membership site called screencapturevideo.com, as well as training programs and webinars for those entrepreneurs and podcasters who wish to enter the video world of screencasting.

As you will hear in this repurposed interview of an audio episode from a previous podcast show, Lon explains what screencasting is, what it consists of, and how a beginner can approach obtaining the skills of being a professional screencaster and video content creator.

Lon also gives some hints and tips to get started from podcasting to screencasting, such as:

  • Use transcriptions to plan your screencast;
  • Start with PowerPoint and migrate to Camtasia Studio for creating video screencasts;
  • Once you have the basics down and have a few videos created, migrate to a good membership site (like screencapturevideo.com) to get training and increase your skills; and
  • create a plan to monetize your new screencasting skills, in addition to your podcasting skills (e.g., as a consultant or to create offerings, products, etc.).

Lon has earned his reputation for being called “The Camtasia Guy” with his skills in MS PowerPoint and with the product from Techsmith.com called Camtasia Studio. And now, he has his membership site with training for both products at screencapturevideo.com .

So, if you wish to enter the area of screencasting and add these skills to your portfolio as a podcaster, then we wish you the best in becoming a great screencaster. If you do subscribe to Lon’s membership site, I am sure that you will see his webinars as great value. And this would be in addition to the available courses to learn the skills with Camtasia Studio (these courses are from Ron Hogue and called Camtasia Mastery).

We hope that your business will increase and that you can get new opportunities in screencasting, in addition to podcasting. All of these can go to make your business more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Lon Naylor of Screencapturevideo.com. All rights reserved.

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441- Podcast Entrepreneur value and work — bad money or good money

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In this episode of The Podcast Reporter, we focus on the theme from a recent podcast episode from Evo Terra in Podcast Pontifications show. This theme dealt with the “value equation” vs. opportunity investment in deciding whether to go after and/or accept the business from a client for podcasting services or consultation, etc. In fact, you could even extend that to offering from your web site or business some type of product, service, offering, offer or other type of deliverable to a client for money or other type of value (i.e., barter, quid pro quo, exchange, joint venture, etc.).

Evo goes on to examine the value of “good money” vs. “bad money.” The latter is considered to be compensation from a client that is NOT desirable for you as an entrepreneur or podcaster, because of either moral or ethical views — or perhaps you just don’t like the individual or people or the job itself (that is, you may not enjoy or you may hate doing this type of work and wish it to be over). In fact, the bad money may make your life miserable and may leave a sour taste in your mouth — but because of the financial situation that you have (especially during the plan-demic virus crisis), you may have to accept this type of job or work out of financial necessity.

Now, I myself have had a great deal of “good money.” But I have also had myself a share of “bad money.” And it was not until I got “smart” and decided to place a VALUE into the equation of entrepreneur and podcasting work that I finally realized the difference between that type of work that I DID NOT LIKE TO DO vs. the type of work that I DID NOT WANT TO DO, and thus, REFUSED TO DO.

When you, as a podcast consultant or solutions provider, begin to loathe what you are creating and what you are doing, you can easily fall into the “monkey’s trap” of being stuck doing something you either do not enjoy or cannot see a good future for yourself (in spite of the financial returns). This is a sign that you are chasing after — and accepting — deals that bring with them “bad money.”

Now, in the podcast episode from Evo Terra, not only is this “value equation” described, but he also gives you food for thought about providing your skills to those clients (or potential clients from your online services, products, offerings or offers), but also whether you are in a position to DECLINE the “bad money” and thus set your course for your future to accept less in remuneration, but receive the “good money” that can make your work more valuable to others and your life to have more value to yourself, as well.

We recommend that you consume this episode (either in audio or from the transcript that he provides from his newsletter email), especially the sections that are titled:

  • “The wrong clients eventually bring bad money; and
  • The right clients may never have good money.; and
  • Unexpected clients with unexpected money come from unexpected directions.”

Since this decision is your own judgment call as an entrepreneur and podcaster, it is critical from your self-examination that you can differentiate very clearly the “things you won’t ever want to do vs. the things you don’t want to do forever.”

The latter presents us with a case study of Douglas E. Welch of the podcast show Career Opportunities, who was one of the first podcasters (and whose story we have discussed in prior episodes of this show). He was a computer and local area network consultant, as well as a podcaster and author and writer and blogger. As he stated to me several times, he realized that he should quit wiring cables on his knees and underneath desks for a living and go into the soft skills of New Media content creation, writing, podcasting, blogging, screencasting and video (and gardening) instead. His bodily pain from years of putting “his knees in the breeze” (so to speak) forced him to take a different approach to his livelihood (although perhaps at a lower income level) and reach out for his own “good money.”

So, we recommend that you consume this episode from Evo Terra and then do some self-reflection in your periodic planning to see if your entrepreneurship and podcasting is delivering “good money” now and future “good money” — or if it will imprison you in the jail of “bad money” and dissatisfaction, with the end of the road being a miserable livelihood. As Evo explains in his post and episode, the old quadrant expressed by Steven Covey in The Seven Habits of Highly Effective People can be a good analytical tool to ensure that you can be in the quadrant of “Important but not urgent” instead of letting the tyranny of the urgent drive your actions and run your life. You may want to check out the description and benefits resulting from a view of the quadrant.

So we hope that you can benefit from the discussion of the bad vs. good moneys, and that you can plan your satisfying livelihood as an entrepreneur and podcaster by placing yourself in the quadrant of the “important, but not urgent” status as you steer your business toward being successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Evo Terra and Steven Covey. All rights reserved.

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BONUS – An indirect video can help promote your business and podcast

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In this BONUS episode, we discuss a case-in-point that shows how a video that is considered “indirect” can help your business — especially if your entrepreneurship is podcasting or relates to podcasting.

As opposed to a “direct” video that is uploaded to YouTube.com in perhaps your branded channel or personal channel, an “indirect” video is one whose objective and purpose was originally for another party or program that is not yours — but where the popularity and the exposure helped you INDIRECTLY to grow your podcast and grow your business goodwill and promotion.

As my story develops as this example the video that was created was called “Introduce a Bridge Too Far” — and it stuck as my own ID label for YouTube in every type of correspondence in YouTube that occurs to this day (especially in video chat rooms).

In this situation, I had prepared a video that was less than 90 seconds in length and had submitted it in a contest to win the prize of getting to introduce a movie at the Turner Classic Movies Film Festival Conference in the early part of 2014. And the title of the video was promoted by TCM on the YouTube.com site as “Introduce a Bridge Too Far.”

 

 

Now, my introduction to the 1977 Joseph E Levine classic film directed by Richard Attenborough and called “A Bridge Too Far” (which was based on the book by Cornelius Ryan) was posted as one of many who submitted videos in the contest to introduce a classic film. Needless to say, I did not win the contest, and thus I did not get to stand in front of the TCM audience at this conference and present the intro for the film before its showing.

However, the result of the video’s broadcast was the same as a video whose purpose was to go viral. On the first day, there were over 24,000 views, and this grew since October of 2013 until February of 2014. And thus, my exposure from this type of medium was a positive impact to both my podcast show of The Podcast Reporter and The Struggling Entrepreneur and my business of Matrix Solutions Corporation in the areas of content creation, video creation for training and podcast consulting. And much correspondence resulted as feedback from not only the TCM audience, but also thousands of YouTube subscribers who were into classic movies, war movies, TCM, etc. — as well as podcasters and listeners in the podosphere.

So, what may be an opportunity for you to create some content (whether video or audio or blog or any medium) could actually result as serendipity for you to get a very positive result from a random act of participation in an “indirect” medium for other purposes that do result in promotion for your business or your show.

Thus, we hope that you as entrepreneurs or podcasters can also experience serendipity in creating content for your business or podcast with an “indirect” objective that can result as a very positive growth for both your bottom line or your podcast show.

Perhaps maybe you can get the same result as I did — but I hope that you will have a better ID or name that will promote you or your business or show directly (as many people ask me why my name or ID was called “Introduce A Bridge Too Far”.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Cornelius Ryan and Turner Classic Movies and TCM and Joseph E Levine and Richard Attenborough and A Bridge Too Far. All rights reserved.

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440- Podcasting checklists — from Ben K and DJL

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In this episode of The Podcast Reporter, we focus on a recent article from Ben Krueger of cashflowpodcasting.com that delivers a checklist and advice on how to prepare for podcast recording — and this is in addition to the podcast pre-flight checklist as given before from Daniel J Lewis in The Audacity to Podcast show. And you can download the free copy of the pre-flight checklist from the link of episode TAP164 from Daniel’s show.

The original podcasting pre-flight checklist

The original podcast pre-flight checklist (before you start the actual recording) was delivered in a podcast episode in 2014 by Daniel J Lewis in episode # TAP164.

I, myself, have used this checklist and have promoted this as a free aid to other podcasters — especially the newer and aspiring podcasters. And this checklist is to confirm that you have prepared for the audio environment and processes before you hit the RECORD button. It does not focus on the CONTENT of your episode (it assumes that you do know what you want to say and how you want to say it).

The Ben Krueger checklist

Ben Krueger

However, this new article from an email delivered from Ben Krueger’s distribution list promotes a free checklist from cashflowpodcasting.com.  The article is called “HOW TO PREPARE FOR A PODCAST EPISODE: WHAT TO DO BEFORE YOU HIT RECORD.” But when I clicked on the link to get access to the free checklist, I received the message that this was not available, even after I entered my name and email address. So, you should be aware of this error from my own attempts. Thus, I could not adequately compare the checklists.

[Editor’s note: after many attempts after I recorded this episode, I finally got the link to the pdf one-pager from Ben Krueger.] And the pdf with the checklist (Copyright (c) 2020, Ben Krueger of cashflowpodcasting.com) is:

So, due to this, I review the posting from the link in an email from Ben Krueger that outlines not only what to do prior to start the recording for the episode, but also what to do in order to prepare for the CONTENT of the episode. He discusses what you should plan for in what you are going to record and how to do it. And these are the key points in the Ben Krueger article are the following (with some discussion for each point):

On preparing content

  • He discusses scripting and bullet-points in the planning of the content of the episode;
  • He advises on stories, parables, questions and scenarios for the preparation of content;
  • He finally advises on asking deeper questions to get better answers on interview episodes;

On preparing HOW to record

1. Is your microphone positioned appropriately?

2. Are your audio levels where they’re supposed to be?

3. Is the room ideal for recording?

4. Are you likely to be interrupted?

5. GET RECORDING and hit the record button.

Other resources that Ben points out and gives the links to are those that suggest how to be a better podcast host, as well as perfect podcast equipment.

Now, for this podcast reporter, the pre-flight checklist from Daniel J Lewis is a free resource that is much more comprehensive for the audio preparation of podcasting before you hit the record button. And other checklists that I have seen, including the suggestions mentioned in Ben’s article pale by far in comparison.

However, in addition to the simple bullet points we mention on Ben’s suggestions for the preparation of content, there are numerous episodes in the back-catalog of The Audacity to Podcast show that give hours of detail in the preparation of good content for the genres of podcasting that will help any podcaster to improve the content of any podcast episode. My recommendations, therefore, go to Daniel J Lewis and his back-catalog for a deep dive into preparation for good content in planning a podcast episode.

We hope that these two podcasters and their resources may give you the help you need in preparing the content and the audio environment for you to record great episodes of your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and Daniel J Lewis of TheAudacitytoPodcast.com. All rights reserved.

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438- Anniversary of International Podcast Day

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In this episode of The Podcast Reporter, we briefly discuss the annual celebration of International Podcast Day, which has been held since 2015 on the 30th of September. It was started by founders Dave and Steve Lee, along with Daniel J Lewis — each podcasters in their own right.

The agenda for this 30-hour broadcast worldwide is at Internationalpodcastday.com.

[Editor’s note: since this was originally planned to be a 24-hour broadcast of presentations and panel discussions, etc., it has grown to a 30-hour time span due to the international date line and the ability for some Asian countries to start earlier on the 30th of September, allowing the close to be in the Eastern time zone of the USA at midnight]

Since the very first celebration in 2015, I myself have participated in this event and have either listened to the presentations, as well as have delivered welcome announcements from my good buddy, Adam Curry,  of the No Agenda show for the initial event.

I would suggest that you can either listen live to some events during the broadcast online, or you can also get to consume them later online from the recorded archive. The growth of podcasting in the world has seen more sessions and presentations being delivered in national languages (not just USA English or British Commonwealth English), as well. This was true last year for the Latin American countries that delivered their content in Spanish. Thus, this has grown to a worldwide event with participation from all podcasters of various topics.

We hope that you find International Podcast Day a worthwhile event for you, as a podcaster, and that it can indeed bring VALUE to your show and help you become a more successful podcaster.

Thank you for your attention and hoped participation for International Podcast Day.

Copyright (c) 2020, Matrix Solutions Corporation and InternationalPodcastDay.com. All rights reserved.

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439- Planning for uncertainty due to media hype and scams

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In this episode of The Podcast Reporter, we focus on the themes from Todd Henry in a recent episode of his podcast show, The Accidental Creative. The episode title is “How to Plan for Uncertainty.”

Now, I have known personally Todd Henry since 2013 when I did interview him for a podcast show. In addition, I have also puchased some of his books (e.g., Die Empty) and some of his audio premium podcast episodes from AC-Engage. This is because I have found great value from Todd. And I myself have used some of his suggested strategies, which had turned out to be the right formula for temporary success for me as a podcaster and entrepreneur.

Todd delivers some key issues and themes for us to do better planning and be ready to PIVOT if and when another crisis arrives — either from events that impact our economy or from the media hype and exaggeration of a plan-demic.

You have to wonder if you are going to be forced to PIVOT in your podcast and business as an entrepreneur and podcaster. If so, then you can apply these suggestions to your plight today.

The three issues that are addressed to be a better planner and be better prepared for uncertainties — especially when the lame-stream media presents us with scams due to censorship, scams and misinformation by not telling the truth (and Todd gives examples and more details to explain each of these points):

  1. You should ask better questions;
  2. You have to “build your runway” when times are good so you can have it available when they are not;
  3. What is your main thing that you will have and rely on for your success that revolves around your mission.

We recommend that you consume the episode — either in audio from the podcast, or from his email newsletter where Todd delivers the transcript summary of the episode. In this way, a small amount of time up front can help us to plan for the uncertainty of either the podosphere or small business for the entrepreneur.

For podcasts, it could be that you have already created another domain to which you will switch and generate new content — and maybe use some marketing tactics to generate different revenue streams in a premium show. And if you have the domain and a brief outline and business plan which you have created in the form of a plan, you can be ready to launch and execute the action items to publish premium content or other tactics to make money when the other podcasts have stymied due to the uncertain event. For more information on how to make money from your podcast, you may want to refer to the book previously known as More Podcast Money from Dave Jackson. And later next month, the plan is to for him to update this book with another work, the title of which is called Profit from Your Podcast (which is available now as pre-order at amazon.com).

So now, you can have a blueprint on how to plan some strategies to deal with podcasting uncertainties.

For other entrepreneurial themes, you may want to develop alternate business plans to either go into another business with a separate business model or to create a small (but new) revenue stream for your business and focus on that until the uncertainty has become more clear or until it is gone.

Either way, we hope that you can plan for your success by planning for uncertainty, as Todd Henry simplifies the process in his episode. In this way, we hope that you can avoid being spun around in confusion, frustration and loss of business and loss of podcasting by the uncertainty of the times.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Todd Henry of TheAccidentalCreative.com. All rights reserved.

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465- Dealing with woke and cancel culture in Podcasting

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In this episode of The Podcast Reporter, we deliver an editorial on podcasters’ dealing with the cancel culture and woke in today’s environment — and possibly in the future. Thus, what is delivered is my opinion on this topic.

With the recent acquisition of the Joe Rogan Experience show by Spotify, the podosphere was in a deluge of discussion about the millions that were offered to Joe for his content, both past and present or future. And that meant that after a certain date, you, the podcaster, would have to pay to get access to his content and consume it.

Well, there was a lot of controversy when not all the episodes of the JRE show were brought over to the new platform. In fact, many were missing — the controversial ones. This did not seem to bode well for this type of arrangement, since many of the JRE fans wanted to have available the older episodes, regardless of the controversy. And it seems that the employees of Spotify wanted to set policy and determine what would and would not be permitted to be available, due to the content. Obviously, these employees were part of the “noodle boy” demands of the woke and cancel culture. I was glad that the CEO of Spotify said that he would not allow this.

Well, now, it seems that the recent deplatforming of another show is causing waves of discontent and disgust in the podosphere. The “Podfather” — that is, Adam Curry of the No Agenda podcast show — has been capriciously removed from the Spotify app and has been deplatformed and taken down — again, by the same “noodle boy” tactics of self-appointed cancel culture employees whose attitude is that they will be the only ones who will act like “parents” and determine what will and will not be allowed to be available on that platform. And, of course, there was no notice given or reasons delivered for this decision and the subsequent actions.

This has definitely caused an uproar in the podosphere and has given Spotify a huge black eye of self-appointed censorship with the content that they once had made available to podcasters and listeners.

Why should these immature acts cause such concern for podcasters?

Well, suppose that you had planned your revenue-generating tactics for your podcasting business in dealing with the content on that platform. In other words, you had committed part of your business to the content being available; you had counted on this super directory and platform to help make you successful. And then, all of a sudden, without warning, the content was removed — not just an episode, but all the content and all episodes, from one minute to the next.

There was a story that a listener was consuming the content of the No Agenda podcast episode on his break while working; and he returned to work, for he had planned to listen to the rest of the episode after work. And when he did, the episode was gone. Not only that, but ALL the episodes and content, etc., of the No Agenda podcast show was totally removed. What a shock, especially when no mention was given either as a warning or any reason for this removal.

For this podcaster, I can only imagine the ire that was caused by those who pay to have spotify deliver content to them, but also ARE COUNTING on it for their business revenue streams or as part of their business plans.

I know that I, myself, have only the worst things to say about Spotify and the “noodle boy” mentality that the employees of that organization are now putting into action. At this point, we can equate this to the old tale about “the inmates are running the insane asylum.”

My hope is that the CEO will put a stop to this and remove these cancel-culture bigots who determine that they, alone, can decide what content is delivered to a paying audience — just because of their woke bigotry or social justice warrior causes.

But for my money, this “podcast wanna-be monopoly” is not worth the time nor money to be a part of, or to give hard-earned money to, or to even consider a part of the podosphere. They have proven themselves to be a CENSORSHIP group that willy-nilly determines what should be banned from the consumption of a paying audience. I am personally banning them from my life, and I am relating this story and promoting banning them from the lives of other podcasters — and I feel sorry for those whose businesses depended upon what was considered once as a good success story.

Now, with other alternatives around, Spotify will soon learn that these woke employees are going to be damaging the company right where it hurts — in the pocketbook. My only guess is that perhaps the determinants of this type of censorship may be related to the CEO or the owners of Spotify — and if that is the case, then what can you do if it involves family? That is always a possibility for the unreasonable.

So, as a podcaster, you may have to be very careful in the near future about which directories or platforms or partners you choose — because, if not, YOU may be deplatformed and shadow-banned or shouted down or erased from your own content due to their narrow-mindedness and childishness.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and NoAgendaShow.com. All rights reserved.

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436- Some ways to freshen up Podcasts

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In this episode of The Podcast Reporter, we deliver our own perspectives about a topic that came to us from a recent email sent from Squadcast that delivered an article about improving content for podcasters.

The name of the article and post was: “Need to freshen up your podcast? 10 Ways to Improve Your Podcast Content.” This was sent in an email by Rockwell@squadcast.fm.

The article cites ten of the personal favorite suggestions that may help a podcast “freshen up” the podcast. Now, I have been told by others that these are overly simplistic and rather obvious. Well, that may be so. But these are the obvious things that slip our minds when we are putting content together. And some of them may ring a bell in your mind as a reminder to review these suggestions and see if they can, in fact, freshen up your content.

These suggestions have a few descriptive sentences for each of the suggestions. In a short list, they are:

1. Keep listening to a LOT of other podcasts

2. Think back to the stories your family has told you

3. It’s all about curiosity

4. Look to your audience
“Your listeners aren’t just the people who are out there receiving the
content you create. They should be inspiring the content you create.”
… And what’s more inspiring than people?”

5. Pay attention to criticism

6. Create space for inspiration to find you

7. Leverage your skills

8. Diversity

9. Let people share their own stories

10. Stop stressing about “winning”

For this podcaster, the suggestion to focus on your audience and really “look” at them caught my attention. As was stated, they could be the ones who INSPIRE your content, not just the targets that will be consuming your content.

We hope that some of these suggestions would remind you of the importance of your podcast shows, so that you can “freshen up” your podcasts and make them more interesting and be able to increase your audience and deliver more VALUE.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and squadcast.fm. All rights reserved.