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In this episode of The Podcast Reporter, we discuss the ideas that are presented in a recent episode of Ben Krueger’s podcast show called CashFlowPodcasting.com. The title of the episode and post is called “Narrow your niche to grow your audience.”
The guest which is interviewed by Ben is Dan Faggella. And some of the key points made in this interview for the podcaster seem to be the following:
- Starting your podcast show with the focus you originally had is the right way to go;
- However, at a later time, you may need to NARROW YOUR NICHE of the focus and subject matter of your show;
- You can hone in on a more specific and TARGETED AUDIENCE by steering your show toward the focus of a more NARROW NICHE;
- Surveys can be used to connect with your new audience members in a narrower niche, and that communication should be frequent;
- Redoing the name of the show and the artwork may be required to make the transition and focus of the newly targeted show;
- This rebranding may result in positive benefits for the podcaster.
And then Dan Faggella reiterates the results of narrowing the niche. As he states: “Getting more specific after building an audience has grown Dan’s reach rather than restricted it. By honing his attention on there topics that his most consistent listeners were interested in, he’s grown a dedicated and interactive group of listeners. Dan’s strategy might be just what you need to boost the value you’re providing to your audience!”
For this podcaster, the issue of rebranding is a very serious topic and theme that can tie up many resources of your business — including capital, time, effort, money and your current audience (especially if your audience consists of loyal fans). I, myself, have thought about sacrificing in the past my flagship podcast (at the time, it was The Struggling Entrepreneur, which is now podfaded), but I gave up this concept of making such a change to steering the focus of the podcast. Instead, I myself started another podcast show to take care of what would be a narrower niche for my listeners. A key example of this was my starting a podcast show within the last 10 years called Boomers for Startups (which, as you can imagine, has also podfaded before it reached its 70th episode).
Now, for myself, this was the best move. Why? Because the narrower niche audience of targeting baby-boomers as potential entrepreneurs did not last long. It would have been a negative impact and disastrous result for my flagship podcast called The Struggling Entrepreneur (which did have another 150 episodes for the next several years, with great audience growth until the subject matter had been exhausted).
So, if you are tempted to rebrand your current podcast show that is growing successfully at a slower pace than you would like, I would suggest that one other strategy you should look at and plan for is that of STARTING ANOTHER PODCAST SHOW with the focus on the targeted new audience in a much narrower niche. This can be a litmus test for you to see what results you would have — and the work for either would be almost the same (that is, the creation and publication and monitoring of a new podcast show versus the rebranding to a narrower focus of your flagship podcast show).
Now, at the end of this podcast episode by Ben Krueger, he offers a free 27-step checklist for planning, creating and launching a “highly effective podcast.”
Whichever method you may desire to implement if you want to focus on a narrower niche, I wish for you the best results in growing your show with the impact being positive for you and your business and your podcast show.
Thank you for your attention.
Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.