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podcast

453- Growing podcast show by narrowing podcast niche

In this episode of The Podcast Reporter, we discuss the ideas that are presented in a recent episode of Ben Krueger’s podcast show called CashFlowPodcasting.com. The title of the episode and post is called “Narrow your niche to grow your audience.”

The guest which is interviewed by Ben is Dan Faggella. And some of the key points made in this interview for the podcaster seem to be the following:

  • Starting your podcast show with the focus you originally had is the right way to go;
  • However, at a later time, you may need to NARROW YOUR NICHE of the focus and subject matter of your show;
  • You can hone in on a more specific and TARGETED AUDIENCE by steering your show toward the focus of a more NARROW NICHE;
  • Surveys can be used to connect with your new audience members in a narrower niche, and that communication should be frequent;
  • Redoing the name of the show and the artwork may be required to make the transition and focus of the newly targeted show;
  • This rebranding may result in positive benefits for the podcaster.

And then Dan Faggella reiterates the results of narrowing the niche. As he states: “Getting more specific after building an audience has grown Dan’s reach rather than restricted it. By honing his attention on there topics that his most consistent listeners were interested in, he’s grown a dedicated and interactive group of listeners. Dan’s strategy might be just what you need to boost the value you’re providing to your audience!”

Ben Krueger

For this podcaster, the issue of rebranding is a very serious topic and theme that can tie up many resources of your business — including capital, time, effort, money and your current audience (especially if your audience consists of loyal fans). I, myself, have thought about sacrificing in the past my flagship podcast (at the time, it was The Struggling Entrepreneur, which is now podfaded), but I gave up this concept of making such a change to steering the focus of the podcast. Instead, I myself started another podcast show to take care of what would be a narrower niche for my listeners. A key example of this was my starting a podcast show within the last 10 years called Boomers for Startups (which, as you can imagine, has also podfaded before it reached its 70th episode).

Now, for myself, this was the best move. Why? Because the narrower niche audience of targeting baby-boomers as potential entrepreneurs did not last long. It would have been a negative impact and disastrous result for my flagship podcast called The Struggling Entrepreneur (which did have another 150 episodes for the next several years, with great audience growth until the subject matter had been exhausted).

So, if you are tempted to rebrand your current podcast show that is growing successfully at a slower pace than you would like, I would suggest that one other strategy you should look at and plan for is that of STARTING ANOTHER PODCAST SHOW with the focus on the targeted new audience in a much narrower niche. This can be a litmus test for you to see what results you would have — and the work for either would be almost the same (that is, the creation and publication and monitoring of a new podcast show versus the rebranding to a narrower focus of your flagship podcast show).

Now, at the end of this podcast episode by Ben Krueger, he offers a free 27-step checklist for planning, creating and launching a “highly effective podcast.”

Whichever method you may desire to implement if you want to focus on a narrower niche, I wish for you the best results in growing your show with the impact being positive for you and your business and your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com. All rights reserved.

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podcast

431A- Why should one start a podcast in 2020 — Ben Krueger

In this episode of The Podcast Reporter, we deliver our perspectives of a podcast episode (#E260) which is also an article written by Dennis Brown of the Growth Experts podcast show that highlights Ben Krueger of cashflowpodcasting.com and wonders if you should start a podcast in what is left this year. The title of the article is “Should you start a podcast in 2020?”

Now, Dennis does give us a good table of contents (with time codes from the audio episode) for his podcast interview episode in which he digs into the details of the question about starting a podcast in 2020 from a business perspective:

2:10 – Why did Ben choose Podcasting as a business 8 years ago?

5:26 – Ben shares to us the scale and size of his podcasting business as of today.

6:17 – He also mentioned some clients that he has been currently working with.

8:35 – Ben picked a business superpower he wished he had.

10:17 – The stats and standing of podcasting as of today in the world.

15:50 – How to be a leader in your podcasting niche.

16:53 – We talked about one of the huge indicators in whether or not podcasting is for you and Dennis’s personal opinion.

19:11 – Why a business podcast is a great channel for the right time and the right type of business.

21:49 – Dennis answered why did he not start a LinkedIn and social selling podcast.

23:36 – The right personality if you want to pursue podcasting as your medium.

26:15 – We talked about podcast types and how long is the duration of a podcast.


We mention this now, as we are about to close the third quarter of 2020 and enter into the last quarter. For many entrepreneurs, they may feel as if it is too late to begin one this year, and they may want to start a podcast in 2021 at the beginning of the year. In this way, the planning will be better, and the economy should pick up after the elections, and the virus crisis should calm down — thus, the outlook may be better for success in a podcast.

Ben Krueger

Ben is an experienced business podcaster, author and consultant. I have known him since 2014 (when I met him at the initial Podcast Movement conference).

Now, you can listen to the audio episode interview from the links given already, and there is a download button for you to download the episode, if you wish. It is a 30MB file, but the audio quality is good.

One interesting item is the “superpower” skill set that is described during the interview. Another one is Ben’s perspective of how to become a leader in a podcasting niche as a starter podcaster.

For this podcaster, I recommend this interview for any aspiring or new podcasters that want to go and be successful in a niche. I feel that the benefit for you could be the generation of ideas and the direction of your niche.


We hope that your podcast niche will be a successful one — and the year 2020 still offers opportunities for the newcomers, even though there are a million different shows available in the podosphere today.

Thank you for your attentions.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Dennis Brown. All rights reserved.

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podcast

385- Fix podcasting discoverability issues

In this episode of podcastreporter.com, we discuss the issues of discoverability of your podcast shows, and especially how to try to fix them.

The post on medium.com deals with five ways to fix discoverability problems. These five thoughts are:

  • Realize that your problem is not unique;
  • Take the lead by getting in front of your audience and introduce yourself;
  • Go niche;
  • Raise the bar — for the only ones to suffer will be those podcasters who refuse to adapt;
  • Have patience

Thus, in addition to other resources already discussed in this podcast show, we hope that you can find value in these perspectives and begin to conquer the discoverability problem for your podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and medium.com. All rights reserved.