451- Podcast Media Kit — what it should have

In this episode of The Podcast Reporter, we review a recent post from titled “How to make a Podcast Media Kit:  Make a media kit to engage listeners, reviewers and sponsors, using some basic journalism concepts!”

Now, for this podcaster, I have been involved with the creation of my own podcast media kit since 2006. I created a very simple one and brought it to the Podcast and Portable Media Expo in Ontario, California, for the conference where media kits were very new to the Podosphere and very few podcasters had them. In fact, the only podcaster who recognized my package as a media kit was Jason Van Orden of Impact podcast (in those days, his podcast was The Podcasting Underground).

I also created various press kits (as they were also called) and media kits in 2007, 2008, 2013, 2014 and 2015. The last one had a CD and fact sheets and press releases and album art and also some written pages for the New Media Expo (when I was announcing a product and another podcast show).

As you will hear in this audio episode, I step you through the sections of the media kit, as explained in the article:

  • the WHO
  • the What,
  • the Where,
  • the Why,
  • the When, and
  • the How

of your podcast.

I also give my own experience in having PRESS RELEASES created and included in the media kit — this critical so that the news outlets also know when you are launching your show or when it was available and some words of positive review. Included would be both hardcopy and softcopy of any positive podcast reviews of your episodes — as this would be a favorable mention that would catch your individual’s eyes.

So, we strongly encourage you to consume the article and check to see if your strategy incudes a media kit. I would strongly suggest both a hardcopy folder with all the hardcopy contents and CD and USB thumb drive with the softcopy elements. And remember, if the individual does not wish to accept the hardcopy folder, then the USB drive with the contents is a great alternative.

And most importantly, you should plan and schedule to follow up with the key individual so that you can get feedback on the content of your media kit — this should then deliver to you an honest review of your kit and the effect that it could have on the intended audience. We hope that this is great and positive, and that it can be one tactic that can help to make your podcast a success.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and and Lindsay Harris Friel. All rights reserved.


389- Remote podcast recording software — overview

In this episode of, we discuss the different types of apps and programs that support remote podcast call recording — which was published in

The article goes on to list the available software recording programs and apps today, with a short description of each in its own environment.

In my own environment, I did enjoy using the older program called PowerGramo. This allowed me to record remote calls over Skype, especially where one track had my audio and the other track recorded my interviewee or guest audio. However, this program is no longer available (ever since Skype was acquired by Microsoft).

So, I have tolerated using the technique of the double-ender to record audio conversations over the telephone and interviews with my co-host of, Matt Cox of Brunch With The Brits podcast. I have also used this for an interview with Don Winn of Soldiers Stories Podcast.

So, whatever method you choose to use for remote podcast recording or interviewing over the phone or via the internet, we hope that you can get the best audio quality at the best cost for your successful podcast show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and All rights reserved.


377- Structuring intros and outros for podcasts

In this episode of, we discuss some ideas for structuring the intros and outros of your podcast episodes.

As you will hear from this repurposed episode, some of the tips come from a recent post in These tips can be summarized in the following:

  • Your intro should “hook” the listener;
  • Your intro gives your listener an idea of the content of your show — you should make him WANT to consume the content;
  • Your outro can summarize the benefits of your content;
  • Your outro can have a call-to-action for your listener, especially for subscribing to get future episodes.
  • You need to create thougtful and COMPELLING intros and outros to compete with the other 1 million podcasts shows in the podosphere.

and there are other tips that suggest what you should include in your intros and outros. In fact, there is even the beginning of a template for an intro in this episode.

Remember, a poor outro can be the determining factor for your listener becoming a fan or losing interest or following your call-to-action. And yes, there are several examples for different outro calls-to-action.

One of the best podcast episodes that went into great detail about intros and outros was delivered by Daniel J Lewis in his episode 30 of his show called The Audacity to Podcast.

Although the topic of music is not touched upon in this episode, we hope that these suggestions can be value for you to implement in your show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and All rights reserved.