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463- BONUS- Addressing the Aspiration Gap in Podcasting

In this episode of The Podcast Reporter, we discuss how podcasters can address what is called by Todd Henry in his book, Louder than Words, the ASPIRATION GAP. This theme is critical for Podcasters and Entrepreneurs who want to go beyond their own Peter Principle of stagnation and possible irrelevance as a master content creator and small business owner.

For us, the theme of constant learning (either from experience, education or training or perpetual acquisition and further development of skills) is lifelong.

In his book (and also his bookcast from 2016), Todd explains the four aspects of addressing the Aspiration Gap:

  • DISCOVERY – taking action and obtaining the basic skills or entering the environment of small business;
  • EMULATION – developing a proficiency with your craft and expression to gain mastery (usually by emulating others and their success);
  • DIVERGENCE – taking small risks with acquired skills with your launch pad of your mastery, so you can “carve out your own place which is unique”;
  • CRISIS – the phase where you feel stuck or stagnant, and where you have to decide whether you will settle into safety and comfort, or you can intentionally return to DISCOVERY to obtain new skills of mastery (although uncomfortable because you have to learn NEWER SKILLS).

As Todd states, you have to go through these phases multiple times if you wish to grow — not only to get to the next level, but to go BEYOND THE NEXT LEVEL in your mastery.

For podcasters, this is the constant learning curve; for the entrepreneur, this is the perpetual learning of marketing and selling skills as well as getting feedback and acting upon that feedback to improve your situation.

So, if you want to become a master, you need to listen to Todd when he quotes a professional drummer when the latter said “what is a master but a master student?”

Thus, if you want to become a master entrepreneur with the mastery of success, you have to address the Aspiration Gap and become perpetually better. For the podcaster, this Gap is critical because the rate of improvement and change of technology will force the content creator to improve and become the eternal “master student.”

As difficult as this may appear, and as stressful and hard as it can be for the professional, you have to decide if you wish to address this aspiration gap — because we all want to be better in our craft or our business.

And we wish you all the success in becoming a master of all 4 phases of the Aspiration Gap and reaching success.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Todd Henry. All rights reserved.

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podcast

462- Principles for world-class level promotion of Podcasts

In this episode of The Podcast Reporter, we discuss a recent post by Ben Krueger of cashflowpodcasting.com titled “8 Podcasting principles to make your show world class” by Marc Guberti.

In this post, the theme of being “world class” is proposed. Now, as arrogant and nebulous as this sounds, a world-class podcast is very subjective at this time, because who is determining what a world-class podcast should be and how is this class defined?

In fact, this post has no visible details, but merely a series of links to the sections of the content, among which are the following:

Here are the key links from the episode:

Cashflow Podcasting

The Podcast Principles

 

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

 

Marc’s books

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author


Now, for this podcaster, I was totally annoyed by the series of pop-ups by Marc with the questions of “Do you want to grow….?” and such questions that left a very bitter taste in my mouth. I felt that such a very RUDE and ANNOYING pop-up storm would likely ruin my thoughts about his content — and it did from the start.
I tried to look at the “Podcast Principles” section, and I found that I could not “connect” with the web pages that should have delivered content. Instead, I saw that this was a key “sales job” that kept hitting the reader over the head time and time again. And after this, it was a struggle for me to finish the reading of this post.

So I had to go to the next sections of the post, which were:

  • Coming up with the right idea;
  • Podcast launch checklist; and
  • Launching your podcast.

And the image of Marc with his “Breakthrough success” baseball-type cap is featured at the end, as the article and post becomes nothing more than a glorified sales-page throughout for his five-day launch mini-course.

The final section of info dealing with the topic “From $0 to $100K with your content” as depicted in his “content marketing plaza” page is nothing more than a long squeeze-page with the 8 principles:

  • Content creation hacks
  • Content marketing hacks
  • Social media marketing hacks
  • Product creation hacks
  • Funnel hacks
  • Relationship creating hacks
  • Conversion hacks, and
  • Outsourcing hacks

Now, for this podcaster, I only saw the titles of min-courses in the squeeze page that I just described. And, of course, you cannot see the quality of the content from his post, because each of these “hacks” requires the reader to purchase the mini-courses from the squeeze page. And with the $197.00 USD price tag for this “training,” this was the biggest turn-off for someone who wanted to see the VALUE of what was being promoted and how it could help me (the podcaster) , rather than just be given a sign-up-sales-page from the very first reading. Unfortunately, the reasons and the sentence or two descriptors were cliches that did not fulfill my expectations.

And so I closed the links and chose to place this into the category of “sales” pages without showing the value of the product. To me, having been involved with sales for over 33 years, this was something I would not ever recommend to another podcaster, let alone investigate any more on my own.

However, if you wish to investigate this more on your own to see if you can find any value in this promotion, then I do wish you well. In fact, the only reason that I looked at this “ad” was because of the name of Ben Krueger. But I venture to say that, for myself, I can never reclaim the five minutes of investigation time from looking into these links.

In any matter, I would like to thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Ben Krueger and Marc Guberti. All rights reserved.

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podcast

461- Live podcast interviews face-to-face

In this episode of The Podcast Reporter, we discuss the contents of a recent article from thepodcasthost.com.

The name of this article is “How to Record Face-to-Face Podcast Interviews: The Full Guide.”

As the beginning of this article states: “In a world saturated with electronic media, face-to-face, in-person communication is more important than ever.”

How right that is, and how important that is. Especially when the world right now is dominated by the radical left and the media, where the mandate to stay at home and NOT to meet with others is due to the restriction that the left wingers desire, so that no one could discuss politics or have ideas or rational debate and discussion. Why? With the fearmongering caused by the media and the hype of contagion of a Plan-demic, the radical left only wants you to be exposed to a quarantined environment where the only news and discussion you will hear would be from your television, where the media would be spinning its narrative and giving you propaganda that they desire, so that you can be used and abused in an election year as mind-controlled slaves (you may want to see the documentary titled “The Social Dilemma” to see how closely our world today resembles that of the George Orwell world in his novel “1984.”

So now, it is most important to create content when you and your guest (or co-host) may be IN PERSON and debating or discussing the key topics of importance — and you can then prove the “plan-demic” for the hoax and hype that it is.

So, if you wish to really get good content, you should plan on face-to-face interviews or podcast audio episodes with a guest. This can include scheduled episodes with topics to have your interviewee or guest in your “studio” (where ever that may be), or perhaps in a trade show where you may be interviewing a guest in an exhibit area, or a conference room or ballroom, or a “roundtable” discussion,  etc.; or you may be interviewing someone in your studio or in that individual’s studio (e.g., Joe Rogan Experience podcast show).


Now, this article pronounces that they have the “Full Guide” to the face-to-face interviews. I applaud them for the topic and idea, but I am always skeptical of any one person or group saying that they have the “complete” anything.

So, if you want to research what this article is saying, here is a short list of the topics covered with appropriate links to the full details and the examples given:

  1. How to Record Face-to-Face Podcast Interviews: The Full Guide
  2. Zoom H5 Vs Zoom H6 as a Digital Recorder: Which to Choose?
  3. Shure SM58 Review | The Apocalypse Survival Mic
  4. The In-Person Podcast Interview Equipment Setup Guide
  5. Full Audio or Podcast Interview Equipment Shopping List

Now, for myself as a podcaster, I have always preferred the live, in-person, face-to-face interview. And I have last conducted one of these at the recent Podcast Movement – Evolutions conference in February of 2020 in Los Angeles, California, with many podcasters — e.g., Gordon Firemark, Dave Jackson, Todd Cochrane, Rob Greenlee, etc. This conference was the last time that this organization held an inbound, in-person event where people would come in from out-of-town, stay at a hotel and meet in separate rooms for presentations, panel discussions and keynotes where everyone could actually meet others and interview each other face-to-face.

However, when I saw the detail from this “Full” Guide, I was rather disappointed because all that was mentioned was the equipment — especially microphones. As for myself, I chose to attend the PM Evolutions conference with only a Zoom Q3 video and audio recorder built in one compact device. This battery-powered unit served me well and delivered the results that I wanted for allowing me to create a final, finished mp3 with great audio after post-production. And although this unit is dated after several years, it is the function and result that it delivers more important than the most recent Zoom products.

Also, there are some steps and processes and procedures that a podcaster should be aware of before conducting a face-to-face interview (either at your “studio” or on the street or outdoors or at a live conference, etc.). I would have hoped that these processes would have received some mention other than just the microphones.

However, if you plan on doing face-to-face interviews, it is suggested that this overview may be the first that you can examine for planning good interviews with your guest or co-host. Then you should also see about how to prepare your interview, how to plan your post-production, and how to use good mic techniques to get the best audio. I myself do plan to provide some of these in a future episode of The Podcast Reporter — but after I attend the NEXT in-person podcast conference where I can then use my own practical application as examples of recording face-to-face.

So, if you wish to create content with face-to-face interviews, I wish you success in preparing your equipment, as well as preparing your content and workflow for creating great value for your listeners.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and thepodcasthost.com. All rights reserved.

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podcast

484- An attempt at an in-person podcast conference

In this episode of The Podcast Reporter, we discuss the attempt at having an international in-person podcast conference in the year 2021. This came on November 26, 2020, in an email announcement from the podcastmovement.com team. They are trying to gain momentum for people to sign up and pay for a ticket to the conference.

However, they do temper the situation by stating that one of the 4 “tracks” now include one track for a VIRTUAL CONFERENCE. And, if the scan-demic continues to next year, they will refund your money in total if the in-person conference in Nashville is canceled.


Yes, as this post was published on November 27, 2020 (i.e., “Black Friday”) to make the purchase of the $175 USD tickets (and the higher priced ones, as well) available. And please note that this price is both for the in-person lowest priced ticket, as well as the virtual conference ticket — it is the choice of the purchaser to get either one. As the email states: “This year, you’ll have the option to attend in-person, or virtually. And best of all, you can register your in-person ticket now, and convert it to virtual attendance anytime leading up to the event in August. And if the event cannot happen at all, everyone will be offered a full refund.”

As a podcaster, you can register at this “special rate” at the following URL: https://podcastmovement.regfox.com/pm21

Remember that this event is now being scheduled for August 3rd to August 6th of 2021 — unless it is canceled.


For this podcaster, I admit that I am a bit behind. I did sign up for the event virtual ticket for the late 2020 Podcast Movement conference. However, I was not available during the entire time to participate — as I was totally involved in a full-time project for at least 3 weeks during the period of the conference. I am still having to go back and get my virtual link for replays, and then I can choose which sessions that I would like to “attend” over the internet.

Once that is done, then I will see if there will be any perceived VALUE on my part to sign-up for the 2021 scheduled conference or not.

I hope that you, yourself, will decide if the conference will be worth it — either in person or virtually. This can be done with a simple cost-benefit analysis of your show and your business. The podcastmovement.com site usually is pretty responsible for giving out information and schedules of the speakers, panels, keynotes and other activities of the conference. I would recommend that you sign up to be on their distribution list and then make your decision to purchase a ticket for the “event” after you have properly done your ROI analysis or your cost-benefit analysis for any perceived value for yourself and your show and your business (if you are into monetization).

Thank you for your attention.

Copyright (c) 2010, Matrix Solutions Corporation . All rights reserved.

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460- Interviewing a celebrity for a podcast- a case study

In this episode of The Podcast Reporter, we discuss a case study of how a podcaster can get a live interview with a CELEBRITY at a live event, even though it was not planned and just happened to be done on a moment’s notice — with only a business card as an introduction to the celebrity.

In this case, I did an interview with Joseph Galloway, celebrated author, speaker and correspondent. One of his most famous works was the book We Were Soldiers…and young. It was co-authored with General Hal Moore (RIP). It was then made into a motion picture (with the same name, almost), starring Mel Gibson in 2002.


Now, as a case study for a podcaster, you may want to know about the tasks of getting on the radar at a live event, in an impromptu situation to get a live audio interview with a personality that is being surrounded and mobbed by the fans.

Here are the issues that I encountered and met:

  • Have your business card available and ready (you never know when you may need one). In my case, I had been a Public Relations officer of the local chapter of the Combat Infantrymen’s Association (since I did serve as a combat infantryman in the Vietnam War).
  • Make your way politely to the celebrity and get his attention, so that you can be recognized quickly;
  • Plan in your mind what questions you will ask and what the key points of his background are so that you will hit upon the issues that are most important to him, while being of interest to your audience;
  • After introducing yourself, ask for 5 to 10 minutes of time for a quick interview — and you do this while you pull your Zoom H2 (or similar portable recorder that has a very small footprint) recorder and power it on so that it can be ready to record;
  • Many times, the celebrity will be flattered and see that you are prepared; and he may not point you to his handler or agent for a very quick 5-minute interview;
  • Give the quick intro to the recording and praise the celebrity with his fame and his relevance (i.e., WHY he is important to your audience);
  • Ask the questions and take the lead from the celebrity’s answers to get a reaction and quickly go to the next point;
  • Do NOT go over the time that was granted by the celebrity for the interview; respect the time frame;
  • Finalize, summarize and thank the celebrity for his time and trouble;
  • Let the celebrity know that you will deliver the final mp3 file with the interview to him in the next day or two;
  • End the conversation with a good phrase, slogan or other relevant saying that is part of the celebrity’s positive past.

In this case, Mr. Joseph Galloway was the keynote speaker for the unveiling of the permanent memorial (a permanent “wall” with all 58,000+ inscriptions of the names of the fallen soldiers during the Vietnam War). He was always surrounded by hundreds of veterans after his presentation.

But he granted me the 5-to-10 minute time frame for a quick interview.  And I was grateful.

As you will hear in this audio interview, I had my Zoom H2 portable recorder — and with the background noise of a live event outdoors (especially with a Huey helicopter taking off in the background as we spoke) and I tried to get the best audio that was possible as I was reading the audio indicators on the device for his mic and for mine.

Afterwards, I tried to get the best quality audio with the tools available at the time in post-production. However, because it was live, impromptu and outdoors with ambient noise, most of the time, your audience will understand and will not be bothered by audio that is not studio-perfect.

Now, I have used this same technique for interviews that were not planned or done over the internet with either Skype or via double-ender. And this process seemed to work well, with the celebrity being appreciative once the final mp3 was received and reviewed.

Just a word of warning — if the celebrity reviews the final mp3, then please make the edits that are requested by him, and then send them back again for a final review and approval.

So, we hope that your interviews that are done in a live and unplanned environment can become good VALUE for your listeners — as well as for the celebrity — and that these will help to make your podcast show a success.


And at the end, we deliver to you the complete episode from a prior podcast that contained the 8-minute interview with Joe Galloway.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Joe Galloway and We Were Soldiers. All rights reserved.

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podcast

459- A guest form for your Podcast

In this episode of The Podcast Reporter, we discuss a post with the title of “Creating a Guest Form for Your Podcast” from the site called  “Podcast Creation and Marketing for Businesses and Brands.”

In this post, the following topics are discussed and explained in much more detail (some with examples):

  • Why create a guest form?
  • Some suggested templates available;
  • Preferred title or role of the guest;
  • Organization of the guest;
  • Bio of the guest;
  • Release from the guest;
  • Headshot of the guest;
  • Optional questions;
  • Links that highlight the guest, the topic and other resources;
  • Exciting topics for the guest;
  • Expectations of the guest for the interview or discussion; and
  • Aspects of embedding your form with hints, tips and examples of environments in which to embed the form

Now, for this podcaster, I have been recording podcast episodes with guests as interviewees. I have had a good workflow, and even some commentary and recordings have been done by other podcasters who have been my guest — and the results and analysis of BEING INTERVIEWED have been published in various episodes (including a show, by Max Flight. As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:


Thus, I would agree with this post that a good checklist is great to have handy when you are doing the pre-production work for your episode — and handy also for your post-production tasks. The guide or map of the themes and topics and questions to be discussed is vital. The other aspects — including the headshot, the bio, the links, the release, the expectations by the interviewee — they are all important and deserve attention.

One aspect that I would add is to include in your conversation or your written release that an edited version of the mp3 file will be available to your guest for review — and that edits can be made only to that version of the audio file with the request of the guest. In this way, you can allow yourself the luxury of having a complete agreement as to the final content of the guest’s audio during the interview.

But you may also have additional details, tasks, aspects, etc., for your guest that you may include in your own guest form, should you create one on your own. If so, we wish you the best in having great guests, creating good content and seeing success in growing your show and delivering VALUE both to your guest and to your audience — for your guest will want to spread the word of the interview by word of mouth and by reference. So you will have success in more areas for your show.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Podcast Creation and Marketing for Businesses and Brands . All rights reserved.

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podcast

458- Serendipity in Podcasting can help in growing your show

In this episode of The Podcast Reporterwe discuss a case study in which a podcast show can gain discovery and popularity within a podcast network — and how serendipity can occur to help grow the podcast show to possible success. And this is with a current podcast show called 2030podcast.com . This is a show that has two co-hosts — and I am one of them, along with Matt Cox, a podcaster of his own show, Brunch with the Brits.

First, we review a bit of the background of this show.

In 2014, I myself had a meeting with Adam Curry (aka The Podfather) in Austin, Texas. The meeting saw us actually do 3 interviews and have a lunch while discussed various topics in motion pictures (e.g., For Greater Glory and We Were Soldiers, etc.) and podcasting. And one of the interviews that I was able to record with him was concerning the theme of a podcast show that I had recently created and announced — the 2030podcast.com show. While Adam Curry initially gave me the idea for this show on his No Agenda podcast show, he was glad that I was able to take action to produce this show — and our interview served as the first episode of this show. called 2030podcast.com.


While I tried to get the podcast show off the ground, family and personal medical problems (along with the dementia and death of my mother) kept me out of podcasting. But later on, I resurrected the podcast show, and then I included a co-host named Matt Cox (a podcaster from his own podcast show of Brunch with the Brits) to share the mic with me in creating our thoughts on what would be our vision of the world of 2030 — including many of the ideas discussed by Adam Curry and myself in the 2014 interview.


The Current status of 2030podcast.com

As Matt Cox and myself created and published our episodes starting in October of 2018, our teamwork, dialog, banter and reciprocal respect increased — and, in my opinion, so did the value of our content for the intended audience (which were the producers of the No Agenda podcast show, along with the listeners of the Grumpy Old Bens show and the Randumb Thoughts podcast).

And so it was around episode # 14 in 2020 that I was able to hear that particular episode of 2030Podcast.com being broadcast on the NoAgendaStream.com.  Now, neither myself nor Matt Cox had been actively seeking promotion for our show. But someone who valued our content was able to promote our show and have it actually be published and broadcast on the stream. In fact, in one episode of the No Agenda show (# 1276) during the live broadcast, the ending of the episode has Adam Curry state that what would follow next on the stream would be the 2030 Podcast episode. And it did, in entirety.


Now, what could I have thought about this?

Serendipity? Yes, insofar as how Charlton Heston described it as a random act of positive activity that delivers fortunate results. Or, as the wikipedia definition states:  “…a happy accident…Serendipity is an unplanned fortunate discovery.”

And so what can serendipity mean for the podcaster?

Well, if you encounter serendipity in your podcasting career or show or business, you may end up with a happy accident — one that you were NOT pursuing, but that landed “in your lap” to cause a fortunate result for you and your show.

For myself and Matt, this means that we can grow our listeners, our audience and our show by being on a network (a stream) of engaged listeners that can only help us to increase the VALUE of our show to them.

For you, as a podcaster, we recommend that you, too, can be available for events and activities that can deliver serendipity to you by creating the best content that you have and being the best, consistent and value-based podcaster that you can be.

How can this be a preparation for serendipity?

Well, the final example cited here is from an introduction to the movie Day of the Jackal by the late Robert Osborne from his TCM channel. This situation had Fred Zinnemann (the director of the film) see a play (which he said was not very good) with an actor named Edward Fox, who delivered a performance which really impresssed Zinnemann. And thus, Fox was cast as the lead role. And the reason:  a performer should always deliver his best, “because you never know who is watching.”

And, thus, a podcaster can never know who is listening — and which results may occur from the “performance” of delivering great value in the podcast show. So we hope that you can receive serendipity in your environment to have your show succeed.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

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podcast

457- Less important parts in Podcasting can be important — Evo Terra

In this episode of The Podcast Reporter, we discuss the recent post and podcast episode from Evo Terra of the Podcast Pontifications show that dealt with the topic of “The importance of the Unimportant Parts of podcasting.”

Now, this theme seems to be standard from Evo Terra, who considers himself to be a DISRUPTER in the world of tech and in podcasting and new media. And since I have been a fan of his topics — be they controversial or not — since 2007 when I first met him in a Podcamp event, I decided to explore what he meant and see if perhaps my own podcast shows are considering some aspects as unimportant or irrelevant when they perhaps could bear some importance.

So, as I explored this post and podcast episode, I found that he delivers some key issues to the question of podcasting success — especially if the extremes can be possible burnout from critical tactics and tasks in crisis mode versus the other extreme of lots of time off and having too much down-time. As Evo states, many podcasters have been in “crisis mode” in podcasting — including current podcasters who want to grow and become more efficient in the workflow and results of podcasting.

The sections of the post and podcast episode that Evo presents are:

  • Evo describes his idea of “…Podcast/Life Balance like an actual thing” when he disputes that idea;
  • Evo then describes what he considers “The Middle life of a Happy Podcaster and …The trick is finding that healthy middle ground for us”
  • And Evo states a great problem for most podcasters who have podcast ambitions:  “Finding the middle ground is probably hard for you as well, because you’re getting slammed on all sides with ideas on increasing the productivity of your podcasting efforts, ways to grow your podcast even bigger, and dozens of articles on ways to podcast better that you simply don’t have the time to read past the title.”
  • Evo finally uses the example of a lamp and his like or dislike of it to find someplace in the middle ground as a DISTRACTION, which then can be healthy:  “The perspective I gain by having this “focused distraction” is far too valuable to be without.”

Now, for this podcaster, I agree with Evo in that you have to find a “middle ground” area of either workaholic burnout or inactivity to keep yourself creative and active and successful in the podosphere. As stated by Todd Henry in the podcast series The Accidental Creative, you have to find ways to become a producer who can be “excellent in content results, as well as prolific and healthy.” I can say this as a past workaholic who ran into burnout on two occasions — especially when the business of entrepreneurship and podcasting were in conflict with both family and medical critical conditions that demanded time off.

As Evo uses the example of a lamp in his quest for the middle ground, I hope that you, as a podcaster, will be able to identify your own middle ground and then temper your ambitions and creativity in podcasting with the things that may seem unimportant in your life now, but could become important on second thought of your introspection. And if you do, I wish for you the best to deliver the best work in podcasting, while you keep on being prolific and healthy while executing your podcasting in the “middle ground” for yourself.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Evo Terra of PodcastPontifications.com. All rights reserved.

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podcast

456- Refreshing your Podcast Brand

In this episode of The Podcast Reporter, we discuss a recent post by author, content creator and thought leader, Chris Brogan titled “Thoughts on refreshing a brand.” This post was sent to the distribution list for Chris Brogan’s followers, and it takes into account the nearly 20 years of experience that Chris has had in the space for content creators and authors — and for 15 years in the podosphere.

Thoughts on Refreshing a Brand

Over time, we’ve narrowed the concept down to 3-4 products total, and 3 total ways to buy.

The offerings:

  • Courses
  • Webinars
  • Group coaching
  • Private coaching

The way to buy:

  • Insider – subscription service everything (but the private coaching)
  • Unlimited – subscription service to the webinars only
  • Purchase – ownership of specific content, non subscription

And the pricing is “insanely affordable” (and he gives some examples of each).

But Chris felt the need to refresh the brand. In looking at his firm, Owner Media Group and its offerings, he realized that he had to polish up the offerings and look better for 2020 and beyond.

Thoughts on Refreshing a Brand

Chris then elaborates on the elements required to refresh a BRAND. They include:

  • Simplify
  • Clarify
  • Visuals
  • A Show – Not only does he discuss the Backpack Show , but he hints at the Modern Business Show as a media portion of what he will do at Owner.
  • More Touch (including the aspect of making the offerings easy to consume);
  • Better Outreach.
  • Anchoring

What is required for Chris is something “so that the brand feels new again, useful, pertinent, and valuable to you.” In this way, he feels that a business — or a podcast — can be REFRESHED.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

476- BONUS- Noise removal suggestions in Podcasting

In this episode of the Podcast Reporter, we discuss a post from the recent buzzsrpout.com blog that delivers suggestions, tips and also screen capture images on how to reduce noise using the Audacity application. This is mainly done using the Noise Removal feature in the program — and this article probably has value for new and aspiring podcasters (as the older veterans of podcasting have already used this feature and have either standardized on it or have chosen other means to include in their workflow).

Now, for this podcaster, I was first alerted to this feature of Audacity in 2005-2006 by Paul Colligan in his earlier podcast show, Podcast Tools (now podfaded). And I have used this feature for reducing the noise level in my episodes — as it seems good enough for me. And even with the help of tutorials from Steve Stewart about Audacity, the removal or diminishing of noise can be done even better, the neophyte podcaster can find value in reducing the amount of noise in the raw capture of a wav file before exporting it to mp3 format for the final episode. In fact, I myself found great value in the tutorial by Steve to sharpen the skills delivered to me over the internet from someone who is a professional audio editor.

 


Now, this recent blog post in buzzsprout.com/blog gives a summary of the tips for removing background noise in your recording, along with a 4 minute-20-second video:

  • First, the items covered are the standard “preventions” in creating unnecessary background noise;
    • optimize your recording space;
    • turn down the gain on your mic;
    • use a dynamic mic;
    • minimize computer fan noise.
  • Then once the “preventative” measures are taken, then the three steps are promoted to remove the noise in the Audacity feature called “Noise Removal”:
    • Get a noise sample
    • Apply noise reduction; and
    • Tweak the settings by adjusting certain levels; then
    • Use the PREVIEW button to test the noise quality resulting from the tweaks.
  • You are also given some further thoughts and resources to give you more information and suggestions about noise quality and improvement of your audio.

We hope that these suggestions can be of value to the new and aspiring podcaster, so that the quality of the audio can be greatly improved — thus allowing your listeners to enjoy a good level of sound as they listen to your message and hear the VALUE of your episode and message of your podcast show.

Thank you for your attention.

Copyright (C) 2020, Matrix Solutions Corporation. All rights reserved.