Tag: cashflowpodcasting.com

579- Steps for positive podcast interviews

Post author By fcastaneda
Post date October 31, 2021

In this episode of The Podcast Reporter, we review a post from podcaster Ben Krueger that deals with the steps in how to interview someone for a podcast.

In this post, Ben gives some steps needed for successful interviews of your guests for your podcast episodes:

“Find guests that you are genuinely interested in.
Do extensive research on the guest to identify talking points.
Listen to previous podcast interviews featuring the guest.
Avoid interrupting the guest during the conversation.
Make sure they are given plenty of time to speak.
Don’t be afraid to challenge guests on their opinions.
Practice the concept of active listening.
Talk with the guest before you start recording.
Always keep the conversation moving forward.
Create batches of questions on particular topics.”

An example of this type of interviewer is Bill O’Reilly of the “No-spin news” podcast show. He interviews guests from BOTH SIDES OF THE ISLE or of differing perspectives, so that he can show that he will respect the viewpoints of the pros and cons of a particular topic (even if they may not agree totally with what he says or with his own “narrative” — because everyone does have a hidden narrative).

Many interviewers suffer from “group-think” or from subjective opinion-based narratives from which they cannot remove themselves when talking to others or interviewing others. This type of narrow-minded thinking will always go along with the narrative-of-the-day along the “party lines” that dictate what to say and how to say it, regardless of possible truth or issues that may surface when you have someone giving you a different point of view that may have merit.

Now, Ben stresses the dangers that may be underlying in your own attitude when you have basically a mindset that demands group-think or when you do not really want true and honest opinions and viewpoints from your guest that you interview. He states: “If you’re not interested in their opinions and perspectives, there will likely be an absence of thoughtful interview questions – and this will damage the value proposition of the content. To create great audio content with guests, you must lead with passion. It’s essential to focus on topics that both you and the audience care about.”

For this podcaster, my suggestions would be to review the steps outlined by Ben Krueger and see if they match your workflow and elements in planning and executing various podcast guest interviews. In fact, you may have an additional step or two that will help you to ensure clear, concise, fair and impartial interviews that will have an impact on your listeners.

As you may remember, I have known personally Ben since the 2014 time frame, when I shared a booth in the exhibit hall of the very first Podcast Movement conference in Dallas. I know that he has delivered good information and free pdfs at times for his listeners. He has suggested many tips and techniques which I consider of value, especially for the new and aspiring podcasters.

Ben Krueger

And although the steps that he outlines may take more time and seem to cause more trouble and time for you, they may be helpful in the long-term for you and your credibility as an interviewer. They certainly cannot hurt, and they may cement good habits in the preparation of guest interviews for you, the podcaster, in the future for your episodes and shows. And I, myself, have adopted a couple of these in my workflow that have already paid off with valuable results in my interviews for my podcasts. We hope that you will find some additional formulas for success with your podcast guest interviews.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, group-think, podcast guest interviews, Podcastreporter.com

podcast

532- Podcasting production partners and how to look for one

Post author By fcastaneda
Post date September 17, 2021

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In this episode of The Podcast Reporter, we discuss the topic of podcasting production partners — and how to find one, with some tips that are delivered by Ben Krueger in his recent podcast blog and series of cashflowpodcasting.com.

To find a podcast production partner, there are several key tips from Ben in his post, which can give you, the podcaster, an idea of what to look for and some key elements besides the relationship you may have with some other candidates (be it personal or business) and looking forward to the ultimate results for your business podcast.

The key ideas in this post are the following:

Make sure all parties are working toward a clear objective that can be articulated by yourself;
The challenges in both in-person collaboration and separation of duties vs. the remote work assignments and coordination;
Of course, Ben emphasizes the need for streamlined processes in order to be successful (and, of course, he spares no content in reminding you that his firm will have them and support you with them in finding a partner);
Do your candidates have the expertise and knowledge to develop content for your target market?
Also consider the quality of the marketing materials used to promote the audio content;
Inspect the track record of a candidate who has proven that he will have a sharp eye on details;
Research how much a podcast production partner should be compensated, as well as the cost of production of a podcast;
Determine if a solo podcast show in episodes is the format for you to follow, or if more need to be involved in the production;
Determine the source of production equipment (or you may have to accept that you will purchase these yourself);
What will be the repurposing strategy for your content — perhaps into other forms of media?
What kind of guest “pipeline” will be needed to have a continuous influx of guests for your show, if you will have guests?
What kind of scripting strategy will you have to create content around your show and be relevant to your audience?

These are the key items that Ben discusses in his post. And for many aspiring podcasters, these may make a great deal of the topics that need to be asked before launching a show with just a faint idea of who should be the podcast production team.

Ben Krueger

Now, Ben Krueger is someone that I have known since we first met at the initial Podcast Movement conference in Dallas in 2014. Ben is the founder of Cashflow Podcasting and he specializes in helping thought leaders entrepreneurs amplify their impact through podcasting. He’s a world traveler, outdoor sports junkie and future enthusiast! He also has shared with us (within this podcast series and others) not only ideas on podcasting, but some key gems for free in the form of pdf files and topics that can be key as help to future podcasters and current podcasters. We thank Ben for his contributions to the podosphere.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, podcast production partner, Podcastreporter.com

podcast

560- Podcast subscription services — seeing the value

Post author By fcastaneda
Post date August 11, 2021

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In this episode of The Podcast Reporter, we go into the theme of podcast subscription services. And for this, we refer to an article posted by podcaster Ben Krueger of cashflowpodcasting.com.

Ben Krueger

As we have stated here before, I personally have known Ben since 2014, when we met side-by-side at the exhibit hall of the first Podcast Movement conference in Dallas.

Since then, Ben has delivered lots of great content, especially aimed for the new and aspiring podcaster. And, of course, his calls-to-action are for a subscription to his services or for using his deliverables to help you increase your productivity and head to podcasting success.

In this case, the article that he delivers to us is about the Podcast Subscription Services and their worth to you. He describes what they are in simple terms: “Podcast subscriptions give you (the podcaster) an opportunity to sell your content to listeners. You can choose to keep some of your content free and create exclusive content for paying listeners or opt for all your episodes to be paid moving forward.”

After explaining what they are, the main topics he covers are the following:

How can these services benefit my podcast?
What types of podcast subscription services are there?
Podcaster options for creating a podcast subscription — and he gives examples with both Apple and Spotify;
A wrap-up for monetization that you may select — it is up to you, and there is no one single model.

For monetization options, Ben has always been creative and descriptive of the means for podcasters to generate revenue — especially if the podcaster wants to start a business podcast show.

Please remember that Ben has several free pdfs that outline not only his solutions for you, but also refers to others who have certain expertise that can always assist you: “Ben Krueger is the founder of Cashflow Podcasting and he specializes in helping thought leaders entrepreneurs amplify their impact through podcasting.”

I hope that you can reflect on the subscription services that will help your podcast show generate the revenue with the best model for your business, and that they will be worth it for you to invest some time in creating and executing those that will be beneficial for you.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, podcast subscriptions, Podcastreporter.com

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523- Being a guest on Podcasting interviews can have good results for your show

Post author By fcastaneda
Post date August 8, 2021

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In this episode of The Podcast Reporter, we once again touch upon the theme of being a guest on podcasting interviews in order to improve the quality of your show or grow your audience, and even get new clients for your business.

First, let’s take the last area — getting clients for your business. In an audio interview, Ben Krueger of cashflowpodcasting.com interviewed Mojca Mars in 2017 about this theme. For the 28 minutes of this episode, we hear Ben targeting the area of getting great clients with GREAT INTERVIEWS.

Note: As I have stated many times, Ben Krueger is an authority on monetizing your podcasts and building authority as an influencer by podcasting.

Now, this is not the first time we dealt with success in your business as a result of podcasting interviews — but from the OTHER side of the equation of conventional wisdom. In the past, as early as 2015, we dealt with Tom Schwab and his Interview Valet site (from an audio sound byte at the Podcast Movement Conference in 2015) and his ideas of how to grow your business and get great clients with monetization of yourself being interviewed by other podcasters.

In fact, we would like to include the podcast episode we did earlier at that time with Tom Schwab from this own podcast series:

And, as you can see, Tom has had success in being the interviewee and building up his business in many ways. What helped in his business was his past experiences in the US Navy as a veteran and his acumen for enriching the interview experience for the podcaster.

And also, we would like to point out that Max Flight has also given us some evergreen material in his episode of BEING INTERVIEWED. This is a look at the interview process from the side of the interviewee, and not the interviewer. We now present a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

However, its my recollection from 2015 that Tom Schwab led the way of other podcasters who jumped on the “guest interview” bandwagon to develop plans and shows and programs to have podcasters become guests on different interview shows in order to promote their own podcast shows — where monetization was the key success factor.

We hope that you can get value from these 3 interviews that will help you determine how you can grow your business, have great interviews, and thus get great clients and great results in podcasting.

Thank you for your attention.

Tags being interviewed, Ben Krueger, cashflowpodcasting.com, Interview Valet, Max Flight, Podcastreporter.com, Tom Schwab

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518- Podcaster tips to increase the value of your podcast show

Post author By fcastaneda
Post date July 15, 2021

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In this episode of The Podcast Reporter, we discuss several tips from Ben Krueger of cashflowpodcasting.com that are aimed at helping you, the podcaster, increase the value of your show to our audiences.

These tips were delivered in an email message to all on Ben’s distribution list (and we do recommend that you sign up for that list, because there are a lot of hidden gems that are contained in the correspondence).

Now, as I have mentioned before, I have known Ben since 2014, when we shared a display table at the exhibit hall during the first Podcast Movement conference. And I feel that he has given many an interesting idea and suggestion to podcasters in his blog and his site — and many of them using the freemium model (i.e., giving away good content for free in hopes that you will later sign up for his coaching, offerings and products which he does monetize).

In this case, Ben heralds the year of 2021 with great hope, after having suffered through the pandemic (or, if you will, sham-demic or scam-demic) that brought economic disaster for many entrepreneurs and podcasters who were in the process of monetizing their shows.

First, Ben gives the following statistics:

“32% of Americans listen to podcasts at least once a month (Edison Research): With one third of the USA’s population tuning in, you could say that podcasting is becoming more mainstream. [And Ben suggests that email marketing may be a good method to accelerate some promotion]
Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent (Music Oomph): There is plenty of research on customer behavior proving that podcasts significantly help brand awareness and authority. [Ben suggests that your podcasts should not be going to waste!]
The most popular podcast platforms in the US are Apple, Spotify, and Stitcher: If you aren’t already on one of these platforms, you are missing out on a huge audience.”

Then Ben gives a couple of actionable suggestions of what you, the podcaster, can do to “increase value and make your show more accessible to the masses:

Transcriptions are a great place to start.
[The reason is that] Transcripts allow episodes to be read by anyone with hearing disabilities, therefore increasing accessibility. They also boost SEO for your website, and more traffic generally means more revenue. Finally, podcasts with transcripts provide more backlink opportunities;” and then also

“Nurture your audience. [And then Ben points you to his deliverable called The 8 Principles Behind Highly Successful Business Podcasts to give you examples of what he means]. Essentially, you want to share valuable content that will help your listeners solve a specific problem that they, in particular, struggle with. By offering key insights and solutions tailored to your listeners, you nurture your audience, create a community, and build trust. This tends to work best for those who already have an established business and value proposition so that the podcast can work as an engagement tool.”

Obviously, the call-to-action is to refer to the resource of The 8 Principles (mentioned earlier) and use that as a guide to continue on the road to success.

Now, for this podcaster, I have tried including transcripts since the early days of 2006, when I first started podcasting in a really professional way — and I used a transcription company that I had met in the exhibit hall of the early Podcast and Portable Media Expo in Ontario, California at the beginning of the podosphere.

Because there were hardly any tools and the audiences did not take too kindly to transcripts, I had quit using them and just relied on my show notes. But now, I would encourage you to consider using transcripts as a key distribution, sales and marketing tactic for your own show and deliver that increased value to your audience. However, I would also suggest that you ask your audience (e.g., in a survey) if they find value in a podcast episode where you conducted a trial and delivered transcripts. This should indicate to you the value of transcripts to your listeners.

But be aware — if you start the tactic of transcripts, you may have to continue with that for every new media deliverable you create (e.g., if you started a video or screencast, etc.). For many, transcripts may be an additional workflow step that may become a great use of valuable time and may not generate the ROI that you imagine (again–you would have to measure the results of transcripts to help out your show, which would be more work). Or you may not want to bother with transcripts at all and find out if just show notes will be good enough and great value for your listeners.

We hope that you can find other gems from Ben Krueger to help your show grow to a success in the podosphere.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, Podcastreporter.com, transcriptions, transcripts

podcast

557- Podcasting guides and courses from an expert trainer

Post author By fcastaneda
Post date July 12, 2021

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In this episode of The Podcast Reporter, we discuss the article posted by Ben Krueger of cashflowpodcasting.com that tries to give an overview of podcast creation. The title is “Podcast Production Classes: Learn how to record a podcast.”

Ben Krueger

Now, I have known Ben since 2014, and he has delivered a lot of free gems in the form of pdfs and deliverables to those who are aspiring or new podcasters.

This article is one that intrigued me, for there have been so many tutorials on creating a podcast (one of which I, myself, created and published back in 2013-2014 for a couple of courses that I targeted for screencasters called “Podcasting for Screencasters” — and which I had developed jointly with the czar of screencapturevideo.com or formerly, the LearnCamtasia.com guru, Lon Naylor).

Thus, I wanted to see what new themes or topics or techniques would be revealed and presented by Ben at this time.

In reviewing the article, it seems that Ben gave the following modules in his deliverable, which he calls a GUIDE, and he gives a very brief paragraph or two of discussion following each module:

“In this guide, we will be breaking down the following questions:

What is the best podcast course?
Are podcast production classes necessary?
What do I need to record a podcast?
What do you need to record a podcast at home?
How can I record a podcast for free?
How do I record a podcast on my computer?
Do podcasts make money?
How do I record my first podcast?”

Now, I have been a bit weary of these types of “complete” guides. And this is mainly because I had learned a lot of podcast production from two great resources that are still around since 2005 — Dave Jackson of the School of Podcasting and Paul Colligan (the latter who recently does not provide “how to podcast” courses or tutorials or guides any more, but focuses on the monetization strategies that work for business podcasters).

First, I was amazed at a couple of topics that Ben provided, which were the need for a course and whether such training was really needed.

Although each topic is touched upon at a very high level, the questions that are given are the common ones for aspiring or new podcasters. And what this article really does is create a call-to-action from Ben to order a free deliverable — a free pdf or book called “Podcast Strategies: How to create the perfect business podcast.”

And you can order this free deliverable using the link.

Now, for this podcaster, I had ordered the deliverable from Ben a while ago, and for the new and aspiring podcaster, this can serve to help speed up the possibility of creating a podcast show and then put together a strategy for later monetization for the podcaster’s business.

I would strongly encourage those attempting to enter the podosphere as a podcaster to order the free deliverable and contemplate on the steps needed to start on the right path.

Or, just as well, if you plan on going down the route for paid consultation, you may want to join a membership site that delivers tutorials at any stage of your podcasting learning curve from Dave Jackson at his schoolofpodcasting.com site. I had been a member from 2006 to 2008, and this program from Dave allowed me to learn a lot of the details of creating a podcast show and improve it (still today). In fact, I had hired Dave Jackson in the past as my podcast consultant and had started over 8 podcast shows with his hired help.

Regardless of which direction and strategy and deliverables or courses that you may choose for your education to get you started into podcasting, we hope that you can plan for, and launch, and be successful with your podcast show.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, Dave Jackson, Podcastreporter.com, schoolofpodcasting.com

podcast

516- Suggestions on starting a Business Podcast

Post author By fcastaneda
Post date July 5, 2021

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In this episode of The Podcast Reporter, we deliver some ideas from Ben Krueger for those aspiring podcasters who want to start a BUSINESS PODCAST (that is, one that will not be for a hobby or just for passion).

From a recent post in his site of cashflowpodcasting.com, Ben goes on to list the main tasks of beginning a business podcast. And the main points are:

How do you start a business podcast?
Can you make money with podcasting?
How do you monetize a podcast?
Do you need a license to start a podcast?
What is the best business podcast?
What do you need to start your own podcast?
What is the best platform for podcasts?
What makes a podcast successful?

These suggestions and ideas seem pretty self-evident, but Ben has had the experience of not only starting his own business podcast and teaching about it, but also in helping others to start their own shows.

Now, as I have stated in this podcast show before, I have known Ben since 2014, when I shared a table in the showroom floor of the first Podcast Movement conference. And I have seen his blog and have listened to a lot of his episodes. He has delivered some free resources, whitepapers, pdf documents and advice — as he does subscribe to the freemium method of business podcasting.

Ben Krueger

Ben delivers a written blog post for these ideas, instead of an audio episode. And for the newbies or the aspiring podcaster, these ideas make a lot of sense, although they may seem very basic.

But once you examine them, and once you see the referrals that Ben gives to the reader about the people who appear to be the best business podcasters, you may want to put together a plan to create a business podcast for your own show.

So we suggest that you read this post and digest the recommendations and the tasks and workflow that Ben has delivered. We think that you will agree that this could be good food for thought.

We hope that these ideas prove to be ammunition for you to create your own business podcast and make your show a success.

Thank you for your attention.

Tags Ben Krueger, business podcast, cashflowpodcasting.com, Podcastreporter.com

podcast

531- Podcasting growth — over 2 million podcast shows

Post author By fcastaneda
Post date May 24, 2021

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In this episode of The Podcast Reporter, we discuss the news that podcasting had reached a milestone months earlier — which is more than 2 million shows in April, 2021. This is important for each podcaster — but this can be a double-edged sword. In addition to going more mainstream, this can be a dilemma for a podcaster, because now it becomes very difficult to be known in the podosphere, as well as getting more listeners in audio for your show.

This was discussed in an April, 2021 email from Ben Krueger of cashflowpodcasting.com to his email list, in which he titled the content “This month in podcasting.”

In summary, Ben wrote:

“Hi friends,
This month the podcast industry reached a new exciting milestone by officially hitting 2 million shows on Apple Podcasts, according to Podcast Industry Insights courtesy of Daniel J. Lewis. This means that after a decade of audience growth, podcasting remains an extremely appealing and ever-growing advertising platform for your business.

As the industry becomes increasingly more mainstream, this platform gives you an opportunity to connect with your audience on a more personal level, therefore allowing for more trust and commitment to your company, product, or brand. While your followers may otherwise feel overwhelmed with visual inputs or marketing tactics, this will give you the upper hand.

So how can you continue to show up for your audience in a way that provides them with enough valuable content that they want to keep coming back for more and share with their loved ones? Here are a few of our tips:

Engage with your audience. Be responsive. Let your listeners know you’re there for them. Try to make it as easy as possible for them to provide feedback, ask questions, or make topic recommendations.
Write top-notch show notes. For some of you, this might be a new venture as you start your podcast. Copywriting can be daunting and overwhelming. We suggest including a brief summary of the episode, top takeaways, links and resources mentioned, guest bios, and of course ending with a call-to-action. If this seems a little too stressful for you to attempt on your own, we also provide this as a service to our clients. You can learn more here.
Provide good quality audio. Try to minimize background noise and avoid raising or lowering your voice too much as you speak. Recording in a padded or smaller room often helps. We also recommend using a pop filter to remove plosives and making sure the level on your microphone is not too “hot.” Again, if you have questions, please let us know. We are happy to help! …

Some of you may be aware that Libsyn recently launched the 5th version of their publishing interface to their Beta community. It appears they officially launched it as a public beta on March 30th. You can take a sneak peak at what the new layout will look like HERE. This is what they stated in their recent email:

“ ‘This means that at this time new customers will initially be directed to the new interface at five.libsyn.com after account creation. All customers will be able to switch back and forth between the current interface and Libsyn 5 via available dashboard links. Remember Libsyn 5 is still in Beta, so there are features that may be in your current workflow that are not in Libsyn 5. They are coming and so many other good things. The new updated interface is available to libsyn.com customers and is not available for LibsynPRO customers at this time.’ ”

Ben Krueger

And, of course, Ben will update the status of Libsyn5 to his email list subscribers — and we will forward the news to you via this podcast show.

As we have stated several times in this podcast series, we respect Ben and his contributions to the podosphere, in not only educating aspiring podcasters or those who wish to make their shows better, but also for delivering many times free contributions in the form of pdf files and other content that are genuinely gold nuggets that aid recently published podcasters to improve their show.

But for the podcaster, the other side of the good news for the podosphere is that now, aspiring and current podcasters must create realistic strategies that will attract even more listeners and have them subscribe (or “follow” as the new term emerges from Apple) your own podcast shows, so that you may engage with your audience (as Ben suggests) with good audio and excellent show notes.

So we hope that you can put together some strategies that will help you to improve your show and generate the kind of listener growth that you will prefer and enjoy, and that your show will not only be popular — but with suggestions from podcasters like Ben, you can also then be successful in your strategies and action items to monetize your show in your business.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, Daniel J Lewis, libsyn.com, Podcastreporter.com, theaudacitytopodcast.com

podcast

508- Can Podcasting work for you — from Ben Krueger

Post author By fcastaneda
Post date May 17, 2021

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In this episode of The Podcast Reporter, we deliver some thoughts and link to a podcast episode from Ben Krueger, a podcaster from the show Cashflowpodcasting.com.

In a post titled “Will podcasting work for you?” Ben delivers his suggestions to incorporate podcasting successfully in your business and have it be a profitable component for success.

He states:

“As podcasting is on an uprise, businesses are wondering if it’s the right marketing tool for growth and sales.

If you’ve been pondering whether podcasting will work for you, then you don’t want to miss this episode. I’m diving into defining your desired outcome, niche, market, and how to find your online communities. You’ll learn why a niche resonates well with podcast listeners, whether your target audience is already using tech, and why it’s okay if you don’t have a product/service to offer just yet.

< LISTEN TO: Will Podcasting Work For You? >“

Now, having known Ben since 2014 (when I shared an exhibitor table with him at the very first Podcast Movement conference, I know that he is a well-known and successful podcaster, mentor and entrepreneur. His episodes of his show have made a lot of sense, and he has given away a lot of gems for business and podcasting for free in his blog posts, his emails and his episodes.

Ben Krueger

In this selection from the link above, Ben covers the topics (more about the entrepreneur point-of-view) of whether or not podcasting can be right for you and your business:

“How to define the outcome you desire with your podcast and business.
Why a niche resonates well with podcast listeners.
Find out if your target audience is already using tech.
The perfect business types for Cashflow podcasting.
That it’s ok if you don’t have a product/service to offer just yet.”

So, this is a mini-episode (which is part 3 of a 3-part program) that covers these topics in 19 minutes delivers links to other resources that you may be interested in. For example, he describes the “podcast litmus test” with the principle from Dr. Steven Covey (“Begin with the end in mind.” from THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE).

We hope that this episode can help you as an entrepreneur that can plan to include podcasting as a revenue stream for your business. We hope that you can improve on your niche for creating a podcast and implementing successful strategies which are described in his episode.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, entrepreneur, podcast litmus test, Podcastreporter.com

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538- The case for podcasters producing their own podcasts

Post author By fcastaneda
Post date May 2, 2021

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In this episode, we comment on a recent article from Ben Krueger and cashflowpodcasting.com that had the title of “Should you produce your own podcast?”

The argument can go in favor of those aspiring podcasters who want to be their own podcast production house. Although the rise of podcast production companies and facilities is on the rise, sometimes the cost of giving away the responsibility of producing the podcast (including, in some cases, the moderation of the content that can lead to censorship or extreme bias by the radical left employees) may be too high for the independent podcaster — especially when the value at stake is much more than financial, as it could be the loss of control and the threat of being subjected to the woke community of employees that seem to be violating their own management just because of their ideologies. Now, for the older podcasters who have had a good track record in podcast production on their own, this may seem to be a road they will avoid — as they have total CONTROL of the content, the audience and the production processes that they have developed successfully over time.

So, in this article, Ben goes into detail of the points he makes in producing your own podcast.

Ben Krueger

We strongly recommend that you consume this article, for it does give you an idea of the current thinking of some of the newer podcasters who feel that they do not want to do all the WORK associated with content management, content production and follow-up content activities (like marketing, promotion, etc.).

The main points that are delivered by Ben are the following:

The cost of podcast production;
How much money can you make by producing your own podcast?
The profitability of podcasting — some key thoughts; and, oh, by the way, you may want to reference a recent book by 16-year podcaster and coach Davd Jackson called Profit from your podcast)
Examples of some podcast platforms and making money (in one case, he uses the Anchor example);
Can you make a podcast by yourself?
Do podcast guests get paid? (Ben advises against this at the outset of starting your own podcast — and he tells why)

And also, in this article, Ben delivers a link to his own program where he encourages people to become podcasters at Start a Podcast. He certainly can promote his program and benefit from the aspiring podcaster who wishes to be his own podcaster.

And there is nothing wrong with that. I have known Ben since 2014 and have followed his blog at cashflowpodcasting.com and have seen him deliver many gems in podcasting in the form of free pdf documents to podcasters.

As Ben summarizes in his post, he focuses on the key element of starting your own podcast, owning it, continuing it and developing it into a successful show: “Nothing is stopping you from making a podcast by yourself and publishing it across all the various streaming platforms. The question is, do you have the time?”

However, Ben assumes that you probably will be desiring to deal with the content and focus on audience and promotion elements of your show than the day-to-day tasks needed for production (both pre-production and post-production from the audio recording). So he states that “With more production services on the market than ever before, there has never been a better time to start looking for a podcast production partner. From offering basic editing services to a comprehensive end-to-end solution, you can find a partner that will meet your requirements.”

So we hope that if you are an aspiring podcaster, you create for yourself a cost-benefit analysis where you can look at the costs (and most of them not being financial) of creating, recording, editing, posting, publishing, promoting, marketing, controlling, selling and monetizing your business podcasts by yourself vs the costs and benefits of delegating those tasks (or most of them) to a third party podcast production house.

Then you can successfully move into the area of either being a true independent professional podcaster or farm it out to a third party (with whom you may later disagree with their practices, their ideologies, or potential bias that may cause you irreparable damage to your podcast and your brand and your business).

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, Dave Jackson, Podcastreporter.com, profitfromyourpodcast.com, schoolofpodcasting.com