Tag: Dave Jackson

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600- Podcasting and misinformation in the podosphere

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In this episode of The Podcast Reporter, we discuss the recent article written by Dave Jackson of The School of Podcasting show that is titled “It’s enough to want to make me quit podcasting.”

Dave Jackson — podcast consultant and podcaster

And we focus on one key element that Dave discusses — and that is, on the concept of giving poor information in various communication methods (like social media, etc.) to aspiring or new podcasters. And this is compounded by the fact that many of the givers or such information dub themselves as “masters” when they do not even have a podcast themselves. And as Dave observes in his article, much of the info can be downright wrong or erroneous, especially for the type that charges money for the novice what wants to learn and jumps into the podosphere without really planning for it or without doing due diligence in researching the elements that will deliver the best information for that type of individual.

As Dave states in the article:

So many people just jump into podcasting. If you’re doing a hobby podcast and could care less then “Just jumping in” works for you. If you are just putting this “out there” to have it “out there” then go right ahead.
If you are taking this serious (even as a “hobby”) you need to know:

  • Why you are starting the podcast
  • Who is your target audience
  • Is this a hobby or a business?
  • What do you want your listener to do with your content? How should they feel and what should they do at the end of the episode?
  • How will you gauge your success? This doesn’t have to be a download.”

But, as we know, many people do not plan in any way — they want to have a podcast show that is “genuine” (to them, this would be improvisational and mostly with a guest. And when you consider the audience intended by these who venture into podcasting quickly with just a microphone and do a “genuine” episode that they publish, then you may find that they do not even realize what “success” would mean to them when they publish their episodes and find that their “genuine” audience does not react. This is disappointing to the intended podcaster, especially if there is a desire to monetize the podcast show.

And Dave continues with the results of such a disappointing desire for those who fail to plan by even considering a target audience:

“So when your podcast that has “everybody” as a target audience isn’t growing even though you are consistently putting out interviews with unvetted guests who deliver no value – you might want to consider who is giving you this advice?

  • Then ask them how this strategy is working for them?
  • Start asking WHY you should do this strategy.
  • Start questioning WHO is giving the advice and what credentials they have.

After all, would you hire a mechanic that doesn’t drive a car?”

And in my experience, the non-podcaster who wants to sell a course or intellectual property or something that promises to deliver success in podcasting is actually doing a disservice to the novice, new or aspiring podcaster — they are providing what Dave had described as “misinformation”.

Now, although the term of “misinformation” has been thrown around by the lame-stream media in the area of the virus crisis, here the term would mean that inexperienced promoters are selling you “the sleeves out of your vest.” And many aspiring podcasters may be listening or consuming the advice from those who possibly are misinforming them on what really is the formula for podcast success.

Thus, I would suggest that you, as a podcaster, consume the article from Dave Jackson and see if you can detect the erroneous journey described by those who practice such promotion. If you can, then a good planning session with yourself can answer all the questions that should be asked in the article before jumping into the podospher feet-first and with a budget that may later have to be written off as “bad advice” taken from those who misinform the innocent newbies.

In order to see where advice may be lurking for the aspiring podcaster, I would highly recommend that you consume Dave’s article and then set a plan for action for your own podcast show that targets the right audience and fulfills the desire to have TRUE VALUE in your content for your right audience.

If you do, then you have gone more than half way in the road to success — the other half is creating great content with value and delivering a quality show with great episodes to your audience. And then you can develop a promotion plan and marketing plan and sales plan, if you with to enlarge your audience or monetize your show.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson of schoolofpodcasting.com. All rights reserved.

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594- Ben Krueger on Podcast Procrastination

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In this episode of The Podcast Reporter, we consider an article by Ben Krueger (podcaster and creator of cashflowpodcasting.com) in which he ponders the reasons why potential podcasters delay in getting started — in fact, he titles it “The One thing stopping you from starting your podcast.”

Now, you could consider this a type of procrastination from getting your feet wet in the podosphere as an aspiring podcaster.

And as we delve more deeply into this article, there is food for thought that someone who would like to podcast should really know what he may be missing out on by not starting. And we would ask ourselves the same question — what is the one big reason why anyone who wants to podcast would hesitate?

In the article, Ben describes the dilemma and the lost potential of communicating with a good audience and telling your own story and delivering your own message:

“The biggest thing that gets in the way of podcasting dreams is the desire to do it right. And it’s not surprising if you think about it. Industry advocates and leaders have become successful because when they decide to do something, they make sure they do it well.

They make the effort to create high-quality work, use a strategy that gets results, and make the most of their time so they can focus on what they’re best at. This drive to do it right is key to their success in other things, and podcasting is no different.

The problem is that because they are so focused on this, their podcast becomes the project they think about for months—if not years—before they’re ready to commit. In my experience, this is usually due to three main issues that must be addressed before these would-be podcasters feel ready.”

And so Ben describes these main issues for aspiring podcasters and their procrastination:

  • Issue number 1:  the excuse or reason is “I don’t have the time.”
  • Issue number 2:  Being intimidated by the tech in podcasting;
  • Issue number 3:  The desire for success (and the resulting fear of failure to meet expectations).

Now, in my past, I have taught Personal Productivity (aka “time management”) courses to professionals. There is always some proven method to be able to be more productive (about 25 per cent for many people) with their time. In fact, when I taught the course, the objective was “to accomplish more in less time with better quality and to reduce stress.”

As Ben addresses in the article, getting help with software, or with virtual assistants, can free up time for you to be able to engage in the podosphere and get some good results. Obviously, his call to action is to hire a professional who can assist in helping you get started (like himself). And I have no problem with this, as I myself did hire Dave Jackson of The School of Podcasting to help me get my podcasts launched (even after I had taken self-study courses in starting a podcast show and creating and publishing an episode).

And, of course, if you have the money and want to get a pro to do it all for you, the hiring of help is the ideal way — even though most of the aspiring podcasters cannot afford it:  “The third and best option is to hire a full-service podcast production agency that takes care of the strategy, as well as all the time-consuming and technical stuff so that all you have to do is show up and hit record.”

I highly recommend that you, as an aspiring podcaster, should review the contents of this article so that you can really get past the excuses of “no time” or “no tech savvy” to get yourself into the podosphere — especially since most of us cannot go with the third alternative, which is to hire a full-blown studio to do it all for you. And although this is one alternative that can be provided by Ben Krueger, your budgets may have a warning for you from proceeding down the full-blown studio setup.

Yes, it may take some time and some self education, as well as a minor investment in training materials, as well as the tech devices and software. But once you get past the learning curve, you will find out how satisfying it can be to prepare, produce, publish and promote your own show and episodes.

As Ben summarizes, the HELP you need is something which you must explore, investigate, analyze and plan for stepping into the podosphere: “The moral of the story? Get help at whatever level is appropriate so that your time and effort are maximized for success…Instead of trying to figure out all the tech on your own, there’s a much simpler and more effective way: Ask for recommendations, and keep it simple…Starting a podcast can be time-efficient, simple and rewarding — if you let it.”

In fact, Ben recommends one of his resources to start with, as it is a free key piece of advice:  “(A great place to start is to download our free book, which breaks down our proven 5-step process for starting and managing a podcast…)”

In his book, Die Empty, Todd Henry (a podcaster and author) also mentions that a graveyard is the biggest container of lost ideas and valuable projects that never got started. Thus, Ben, in a similar manner, suggests that you NOT let procrastination of getting into the podosphere be one of your tragedies that were never realized in life.

Thus, we hope that you will find the time and get the training and education and put together a realistic plan to engage in the podosphere and have a successful podcast.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Kreuger and Todd Henry. All rights reserved.

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615- BONUS- Update Interview with Dave Jackson at PM 2022 Evolutions

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In this episode of The Podcast Reporter, we deliver an interview with Dave Jackson of The School of Podcasting show while he was winding down his participation at the Podcast Movement Evolutions 2022 conference in Los Angeles.

As you will hear in this 40-minute episode, Dave delivers a report as a “boots-on-the-ground” demonstrator and exhibitor at the Podcast Movement Evolutions 2022 conference, including:

  • his thoughts on the nature of the show and audiences;
  • his perspectives of new announcements and innovations;
  • his vision of the future of the Podcast Movement conferences; and
  • a bit about his own future and participation in the podosphere as an author, a podcaster, a tech support personnel at Libsyn and a podcast consultant.

We hope that you enjoy the interview. We think that you can get a lot out of this, especially if you could not attend the conference — either in person or as a virtual attendee.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and Dave Jackson of schoolofpodcasting.com and michaelandmike.com. All rights reserved.

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614- BONUS- Preparing for PM Evolutions 2022 conference

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In this episode of The Podcast Reporter show, we deliver our plans to check out Podcast Movement Evolutions 2022 conference in Los Angeles, California, in late March, 2022.

Now, I have been an advocate and supporter or the conference since its inception in 2014 by Hall-of-Fame podcaster, Gary Leland. In addition to contributing to the crowdfunding program, I was also a speaker at this Dallas event.

In addition, the last podcast conference in which I did present was in Las Vegas in 2015 at the New Media Expo. My session was about podcasting for service groups and non-profit organizations.

But for this event, I will be taking a page out of the book of Dave Jackson of The School of Podcasting. What he did in 2013 at the New Media Expo was NOT purchase a ticket to be an attendee or presenter; rather, he stood outside the exhibit hall and other areas where you needed a badge to enter. In those days, there were more events that were open to everyone — such as keynotes, speed-interviews, etc., where anyone could attend. So Dave told me in an interview during that show in Las Vegas that he got more out of being a non-presenter or a non-attendee in person. He said that having all this free time enabled him to meet people in the hall and outside the exhibit hall and renew older relationships or generate new relationships, as well as do interviews and get the “buzz” from the attendees that did want to meet him in person.

So I will do the same at this conference, to the extent that it is limited. I do plan to meet with Dave Jackson, as I had scheduled to be with him ahead of time — and we can do an interview in the lobby or the restaurant or coffee shop of the hotel. I hope to schedule the same with pundits such as Paul Colligan, Todd Cochrane, Rob Greenlee, Rob Walch, Gordon Firemark and others. We shall see.

But of all the interviews that I perform, we hope to deliver to you interesting trends and directions of podcasting, as well as new innovations that will be interesting for you, my audience.

Thus, stay tuned for upcoming bonus episodes that will deliver to you the information from the Podcast Movement Evolutions 2022 conference.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and PodcastMovement.com and michaelandmike.com. All rights reserved.

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613- Key entrepreneur Thomas Umstaddt — a repurposed interview

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In this episode of The Podcast Reporter, we deliver a REPURPOSED episode in which we spoke to Thomas Umstaddt in Austin some years ago. This evergreen content (for getting new devices for podcasting) was the episode that showed the strategy for Thomas in purchasing one of the first iPad devices, as part for his business.

Now, I met Thomas when I stood in line with him for over an hour at the time that the Apple iPad was introduced and waiting to be sold at the Apple Store. I later had him as a guest for our Podcast meetup in the Austin area, in which he demonstrated the business use of the iPad device for our audience.

And recently, I heard his name mentioned by Dave Jackson of The School of Podcasting episode in which Dave described a scheduled webinar in which Thomas would be featured. This webinar will be in the near future on April 5, 2022, and you can get reserve a seat at the following web site: https://www.crowdcast.io/e/Book-Launch-Secrets-Dave-Jackson-2022

or at schoolofpodcasting.com/booklaunch.

And the subjects to be discussed would be creating a book and then marketing your content in the publishing industry. Again, you can find out more about this at schoolofpodcasting.com/818.

Now, I myself have signed up to attend this webinar, and I also encourage you to do the same. As Dave Jackson mentioned in his podcast show episode 818, Thomas is a wealth of knowledge (a “walking wikipedia”), especially about marketing for written content.

Thus, I hope that you will sign up and attend this free webinar, as Thomas and Dave combined can give you some good ideas with a few gems about creating and marketing your own book.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Thomas Umstaddt, Jr.. All rights reserved.

 

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568- Key ways to get your podcast discovered

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In this episode of The Podcast Reporter, we dive into the ways that you can get your podcast discovered — especially from the words of wisdom delivered by Dave Jackson of The School of Podcasting.

These ways were published and described with a link in a post on The Podcast Business Journal recently. Dave is the author of the recently published book called Profit from Your Podcast.

Now, I have personally known Dave, and I have interviewed him in the past since 2007, and I have even hired him as a podcast consultant since then. His skill and acumen are well noted, as he is a member of the Podcasting Hall of Fame and has an award-winning podcast show of The School of Podcasting.com.

What Dave discusses for us in this post is the age-old problem of DISCOVERY. Since 2005, he has been giving hints, tips, tools and other recommendations for having your own podcast show do well in the area of discovery. This also relates to Dave’s internal mission in life today, which is to help you avoid making your podcast BORING.

So Dave gives some simple suggestions to help your podcast in the area of DISCOVERY in the podosphere:

  • Tell people to share the show — especially since word-of-mouth is one of the strongest means of promoting your podcast and letting others “discover” that your podcast has valuable content for them — and have a great call-to-action;
  • Be Down with other people’s podcast — “Do your homework and find other podcasts where you can deliver value to the audience.”
  • Apply to speak at all events — your presence in front of live audiences (and even virtual or online events) will help to grow your audience and introduce you to those who don’t know about you or your podcast;
  • Always be promoting — you should be a 24-hour marketing and promotion system for your own podcast show and emphasize the VALUE that you bring to your listeners;
  • Paid advertising where podcast listeners reside — a strong method, if you can afford it in your budget and target the right audience with the right ROI (i.e., return on investment) that gets you results.

Now, Dave gives examples and sample situations for each of his five suggestions. I strongly recommend that you run this checklist mentally and compare to see how it relates to your show, and whether or not you can get good results from this. For a few minutes of examining this checklist, a gem of good opportunity may come your way.

We hope that you will be better at DISCOVERY in the area of podcasting, and that your show’s audience can grow so that you can have a successful podcast.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson of schoolofpodcasting.com.

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608- Podcasting interviews with Dave Jackson — 15 years earlier

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In this episode of The Podcast Reporter Show, we deliver to you some repurposed episodes where we interviewed the headmaster himself of the School of Podcasting show, Dave Jackson. And many of our listeners had heard that I did interview Dave in the early years of the podosphere, and they were interested in listening to him when he was a podcaster 15 years ago. And so, since I do have the license to repurpose this show (from my release form right before the interview), I want to let you listen to the original Dave Jackson in 2007 while attending and speaking at the Podcast and Portable Media Expo in Ontario, California.

The topics were: (1) forming your legal entity for your podcasting business — not legal advice, but just experiences; and (2) podcasting shows and conferences.

And Dave is also an author of blog posts, as well as books. His latest book is Profit from Your Podcasting (where you can currently get an personally autographed book from his site):

  • And so here is the audio episode from 2007 at the Podcast and Portable Media Expo with Dave Jackson — the focus is legal entities for entrepreneurs:
  • And here is another episode where I interviewed Dave Jackson at the Podcast and Portable Media Expo in 2007, where the topic includes podcamps and business shows:

==============

Now, I have been one of Dave’s clients in his schoolofpodcasting program for many years — and he had helped me set up 6 of my past 18 podcast shows and web sites. He also has been a good buddy and my respect for him pronounced a well-deserved recognition for him when he earned a podcast award for his show, as well as being inducted to the Podcasting Hall of Fame.

Currently, Dave works for libsyn.com in the area of support, and he also has several other podcast shows, where some of them are:

So, we hope that you can enjoy these podcast episodes when you hear about Dave Jackson and his past environments in his struggle to become a legal entity and also survive in the world of podcasting. He came to me because I strongly advocated forming a legal entity as a podcaster for business, as well as making yourself known in podcamps and other conferences and shows about podcasting.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson from schoolofpodcasting.com — interviews repurposed under signed release. All rights reserved.

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605- Podcasting tools possibly overlooked by newer podcasters

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In this episode of The Podcast Reporter show, we refer to an earlier post about podcasting tools that are often overlooked, especially by the new and aspiring podcasters. And this seems to be a further list, after which the wavve.co site had already listed some “dynamic tools.” This post titled “Seven Overlooked podcasting tools for new podcasters to consider” is located at wavve.co at the following URL:  wavve.co/overlooked-podcasting-tools-for-new-podcasters-to-consider/

So, for this brief episode, we give you the list of the seven major tools that are mentioned in the post in which newer podcasters may not have considered them necessary in order to create or improve their podcast shows, along with some suggestions:

  • Branding — including the visual aspects of your show, such as
    • Episode cover art
    • Show cover art
    • Logo
    • Font choices
    • Brand color palette
    • Image choices
  • File sharing
  • Collaborative Note-taking
  • Scheduling
  • Virtual Meeting (for hosting interviews or meetings)
  • Podcasting Analytics Tracking; and
  • Transcription

This article by Jeff Dolan, the CEO of wavve.co does provide a good moment of thought before launching with enthusiasm into the euphoric world of creating and publishing your first podcast show. So I would recommend that the beginners do review this and perform a bit more research to see which tools do provide the best solution for their own show and their environment.

Now, in my own experience as a podcaster, I had started in 2006 when there were virtually no tools at all in existence. And so I had to depend upon podcasting conferences to see what the latest announcements, demonstrations, exhibits and news were available about podcasting tools.

For instance, I used Noble Transcription Services (which are still available today) for my transcription requirements, since I did meet with the owners at the show and saw the results of their service during the early days of the Podcast and Portable Media Expo in Ontario, California. And from there, I did rely on podcamps, podcast conferences (like the Podcast and Portable Media Expo, New Media Expo), Podcast Movement and other shows where I could find out about the new products and possibly meet the owners and developers, as well as see live demos.

And there are other tools that you can explore in different podcast shows themselves about podcasting. One that I would highly recommend today is Ask the Podcast Coach with Dave Jackson and Jim Collison (recorded live every Saturday morning at 10:30 a.m. Eastern time). Here, they show the latest tools, gadgets and solutions from different vendors — and they usually get some demo models or some results from using software tools in the video portion of their program. And for newer podcasters, this is a great resource outside of the conference programs.

So the development and promotion of podcast tools has definitely come a long way since the days of 2005, where pundit and podcaster and author, Paul Colligan, published his show called Weekly Podcast Tools Update (in which he would present micro-casts every week to highlight a podcast tool and thus save the podcaster time — so that the podcaster can get back to his workflow in podcasting).

So we hope that you can research easily which tools for podcasting would be the best for your show, and then you can improve your podcasts and be on the road to success in growing your show or increasing your revenue and meeting your objectives in podcasting.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and wavve.co and Paul Colligan and PodcastMovement.com. All rights reserved.

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552- Podcast consumption vs Social Media quick-hit

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In this episode of The Podcast Reporter, we deliver a REPURPOSED episode (it was episode 101 of this show) where we discuss the theme from Paul Colligan of The Podcast Report and Dave Jackson of The School of Podcasting about the value and results from reviewing a podcast episode and show vs. the Social Media post (or what Paul Colligan refers to as “the quick hit.”).

As you will hear in this repurposed episode, the comparison and contrast is that of a requested deliverable (usually by subscription) like a podcast episode that is designed for CONSUMPTION as opposed to the “shiny object” like the social media post that usually results in just a momentary quick hit.

As for myself, I have been off the social media for now quite a few years, and it has been a healthy and remarkable experience — healthy in both body and mind and soul. In other words, as Adam Curry of the No Agenda show states, I am “OTG” or “off the grid.”

I firmly agree with what Paul Colligan summarizes in his article, and what the end thought of this podcast episode is — that social media posts are momentary, quick hits of emotion where you are being spoken down to, as well as brainwashed. And also, the podcast episode is a deliverable where you can do some thinking, contemplating, and judging or acting upon the result — in other words, CONSUMING.

Yes, this is consumption of the podcast vs. emotional momentary quick hits of social media without having the real benefits of consumption.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Dave Jackson and schoolofpodcasting.com and Paul Colligan and ThePodcastReport.com. All rights reserved.

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596- Tips on uploading your podcast

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In this episode of The Podcast Reporter, we review some general hints delivered to you (as an aspiring or new podcaster) from Ben Krueger, podcaster and consultant who has a site called cashflowpodcasting.com.

Ben has always been a great consultant and provider of good information for the new and aspiring podcaster since I have known him (from the time that we shared a table together in the exhibit hall of the first Podcast Movement conference in Dallas). His advice and his free deliverables and pdf files contain good information most of the time, and I would highly encourage you to see his multi-step approach to planning, producing, publishing and promoting a podcast.

In an episode on 30 November 2021, Ben gives several hints and tips for uploading a podcast. But he goes a couple of steps further and recommends what some actionable steps would be to publish the podcast show and episodes, as well as some words about streaming your show episodes and areas of increased publicity for your web site of your show.

In an article for 30 November 2021 titled “How to upload a podcast,” Ben makes three strong suggestions for actionable steps in the distribution of a podcast, as well as the upload of episodes:

  • “Upload your podcast files to a podcast hosting service.
  • Submit your episode to all streaming platforms at once.
  • Publish episode players from your host to your own website.”

He then provides sections of the articles with more details about the process that a podcaster should consider about uploads, distribution and promotion:

  • How to upload a podcast episode;
  • The cost of uploading a podcast episode in your show;
  • How to submit your first podcast episode;
  • Where to post your first podcast;
  • How to post a podcast for free (some suggested ideas);
  • Would Spotify be a good choice for a free posting?
  • A discussion about the most popular podcast platform;
  • How to upload a podcast episode to your own site;
  • Some final ideas about suggested tools and templates: “Initially, it seems logical to use the website template offered by the hosting service to create a website for your show. Further down the line, you could explore creating a website using a third-party service that would potentially offer greater flexibility around the layout and design.”

For this podcaster, I have been using the templates and tools in which I learned during my initial period in podcasting many years ago. I have upgraded some of them, as I do wish to improve the speed of creation and publication of my episodes. I got a lot of them from the time when I did hire a consultant to help me with improving my initial podcasting — and that was Dave Jackson from The School of Podcasting.

There was also one aspect in Dave Jackson’s episode from November of 2021, in which he put out a request for podcasters to answer his “question of the month” for answering how much time is spent by a podcaster from the idea creation stage to the point where a podcast episode is released by pressing the PUBLISH button. It was interesting to see how podcasters have become more sophisticated in the area of creating and publishing their podcast episodes — including myself (I did contribute my discussion from my name of Sergeant Fred).

We hope that these ideas in the article, along with Dave Jackson’s episode, can help you to refine your uploading, publishing, streaming and distribution of your podcast episodes.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger of cashflorpodcasting.com. All rights reserved.