In this episode of The Podcast Reporter, we review some general hints delivered to you (as an aspiring or new podcaster) from Ben Krueger, podcaster and consultant who has a site called cashflowpodcasting.com.
Ben has always been a great consultant and provider of good information for the new and aspiring podcaster since I have known him (from the time that we shared a table together in the exhibit hall of the first Podcast Movement conference in Dallas). His advice and his free deliverables and pdf files contain good information most of the time, and I would highly encourage you to see his multi-step approach to planning, producing, publishing and promoting a podcast.
In an episode on 30 November 2021, Ben gives several hints and tips for uploading a podcast. But he goes a couple of steps further and recommends what some actionable steps would be to publish the podcast show and episodes, as well as some words about streaming your show episodes and areas of increased publicity for your web site of your show.
In an article for 30 November 2021 titled “How to upload a podcast,” Ben makes three strong suggestions for actionable steps in the distribution of a podcast, as well as the upload of episodes:
- “Upload your podcast files to a podcast hosting service.
- Submit your episode to all streaming platforms at once.
- Publish episode players from your host to your own website.”
He then provides sections of the articles with more details about the process that a podcaster should consider about uploads, distribution and promotion:
- How to upload a podcast episode;
- The cost of uploading a podcast episode in your show;
- How to submit your first podcast episode;
- Where to post your first podcast;
- How to post a podcast for free (some suggested ideas);
- Would Spotify be a good choice for a free posting?
- A discussion about the most popular podcast platform;
- How to upload a podcast episode to your own site;
- Some final ideas about suggested tools and templates: “Initially, it seems logical to use the website template offered by the hosting service to create a website for your show. Further down the line, you could explore creating a website using a third-party service that would potentially offer greater flexibility around the layout and design.”
For this podcaster, I have been using the templates and tools in which I learned during my initial period in podcasting many years ago. I have upgraded some of them, as I do wish to improve the speed of creation and publication of my episodes. I got a lot of them from the time when I did hire a consultant to help me with improving my initial podcasting — and that was Dave Jackson from The School of Podcasting.
There was also one aspect in Dave Jackson’s episode from November of 2021, in which he put out a request for podcasters to answer his “question of the month” for answering how much time is spent by a podcaster from the idea creation stage to the point where a podcast episode is released by pressing the PUBLISH button. It was interesting to see how podcasters have become more sophisticated in the area of creating and publishing their podcast episodes — including myself (I did contribute my discussion from my name of Sergeant Fred).
We hope that these ideas in the article, along with Dave Jackson’s episode, can help you to refine your uploading, publishing, streaming and distribution of your podcast episodes.
Thank you for your attention.
Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger of cashflorpodcasting.com. All rights reserved.