Tag: Podcastreporter.com

643- Suggestions for Optimizing podcast audio

Post author By fcastaneda
Post date February 11, 2023

In this episode of The Podcast Reporter show, we deliver a summary of the suggested publication by Ben Krueger called “How to Optimize Your Podcast Audio Quality” in 2023.

Ben Krueger

From his previous podcast shows and episodes — as well as his written posts with free pdfs and suggestions that actually brought value in the form of suggested theories and tasks — Ben delivers some steps and general practices that could, indeed, help your podcast audio quality improve and be more attractive to the listener.

Most of these are free or can be done very cheaply using a DIY approach.

Key suggestion: One major point to note if you want to improve the audio quality of your podcast is the importance of “taking a bit of time (about an hour or two) to test these things out and experiment to find what works best for you to optimize your podcast audio quality.”

After reading and implementing the tips, Ben recommends that you review and “tweak things if it isn’t sounding quite right and then record another test to listen back on and critique.”

Obviously, the important item to remember is to record your audio in the highest quality (e.g., bit rate, less ambient sounds and noise, etc.). And Ben reminds of this before he begins his survey of audio quality.

Ben then deals with the topics of:

equipment — reminders to wear earbuds or headphones for analyzing sound quality at the time of recording;
avoiding the use of speakers;
use of microphones — including the use of pop filters and mic stands with the list of suggested mics;
setting the mic input levels in your DAW (i.e., digital audio workstation);
then setting up the environment — whether you may be in a studio or use your closet or your home rooms as your “studio” to cancel any noise and have a silent area for you to record:
minimizing background sounds and noises;
And TECHNIQUES of audio recording — including placement and care during your recording;
And he gives some general suggestions for audio settings for Zoom calls on separate audio tracks:

ZOOM SETTINGS FOR RECORDING SEPARATE AUDIO TRACKS

And he also recommends some “pro tips” for those who may run into the land-mine areas of novice mistakes (e.g., keeping the temporary recording files), including TESTING the mics beforehand and BONUS Zoom tips;

So, we hope that the new and aspiring podcasters can get a few tips from Ben in his quest to help out the newbies to avoid common mistakes and improve the audio quality of their podcast recording.

We thank you for listening, and we are grateful for your attention.

Tags Ben Krueger, cashflowpodcasting.com, Podcastreporter.com

podcast

642- The lost practice of Podcast bumpers

Post author By fcastaneda
Post date February 6, 2023

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we discuss the eroding practice of podcast bumpers. This is, for us, a sad loss in creating and recognizing podcasts of value (since 2005).

As you will hear in this podcast, we mention both Leo LaPorte of TWIT and from The Audacity to Podcast show creator, Daniel J Lewis, as well as others.

So why is this very famous and heavily used practice now fading from the podosphere today?

As cases in point, we deliver some examples of past podcast bumpers which I have delivered to others, as well as other podcasters’ delivering them to myself and my shows:

Leo LaPorte and his bumper in 2013 at the NMX show;
Daniel J Lewis from his show of The Audacity to Podcast;
A bumper from myself for the show Brunch with the Brits; and
A bumper from myself to Ray Ortega in 2 examples — one that proves the value of Ray’s show.

As you will hear in this episode, they are included.

In my opinion, the practice is eroding due to the following reasons:

Loss of value by the branding podcaster delivering the bumper (e.g., Leo LaPorte of TWIT);
Not being able to promote or deliver a bumper due to the podfading of the recipient podcast show or podcaster (e.g., Daniel J Lewis of The Audacity to Podcast, who earlier sent a bumper to the now-faded podcast show of mine, The Struggling Entrepreneur;
The change of political recognition of the podcaster who delivered a podcast earlier, but is now going woke — and the receiving podcast does not want to be affiliated by the woke podcasts;
The trend to be self-recognizing and refusing to be part of a group or podcaster that once mentioned your show of value;
Not being able to incorporate bumpers from the marketing tactics of promoting podcast conferences. This was a practice that was used by the Podcast Brothers podcast show, in preparation for the Podcast and Portable Media Expo in 2006 and 2007. Unfortunately, the owners of the new conferences tend not to include these at all any more.

So, thus, we may ask if there will be a return to podcast bumpers in the near future? I, myself, do not see this, mainly because of the ideologies of the owners of the conference, and the refusal of podcasters to be aligned or recognized with the political views of the show owners. That is, they do NOT want to damage their brand by being aligned with the political beliefs of the owners of the show.

And that also goes for the podosphere, as well. Podcasters want to be neutral in the podopshere and do not want to be canceled or censored or be discriminated because of the title or nature of their show.

So, my perspective is that the politics of the podcasters must not be included or recognized and politicized by the listeners in the podosphere so that we can all celebrate the value from the shows which we want to promote — and that means keeping political views and ideologies out of podcasting shows, conferences and potential podcast bumpers.

Thank you for your attention.

Tags Adam Curry, bumper, Daniel J Lewis, Leo Laporte, Podcastreporter.com, ray ortega, The audacity to podcast, twit

podcast

641- Perspectives from some podcasters after Podfest 2023

Post author By fcastaneda
Post date January 30, 2023

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In this episode of The Podcast Reporter show, we deliver to you a REPURPOSED audio clip from another podcast episode called 2030Podcast.com.

The six minutes that we deliver to you are completely natural, impromptu and NOT rehearsed in any way.

The dialogue was from a show that had 2 co-hosts discussing several topics, one of which was an explanation of perspectives on the last day of Podfest Expo 2023. The co-hosts were both myself (known as Sergeant Fred) and my co-host, Matt Cox (who is a podcaster himself with his flagship show called BrunchwiththeBrits.net).

On the last day of the Podfest 2023 conference, we were discussing my views of the conference, as I had supported the event with my virtual ticket (as I cannot travel due to medical and health reasons).

As you will hear in the 6-minute discussion, we first are grateful to both Darren O’Neill and Sir Ryan Bemrose of the podcast show called GrumpyOldBens.com for their “atta-boy” to us about our other show, 2030Podcast.com.

Then we explain the positive aspects of the growing conference. And sadly, as we compare this conference with the upcoming Podcast Movement events, we also deliver the ugly news of how the latter devolved into a racist, bigoted and censorhip-oriented woke-based event where you will be canceled and not allowed to participate due to any political beliefs that are not in line with the administrators of the conference. This was proven in the last PM conference, where bigotry, hatred, cancelation and censorship were practiced against a company that had bought themselves a booth for $20,000 for the event. So we see that there is no adherence to the claim of inclusivity, since there was pure discrimination practiced at Podcast Movement. And therefore, I do NOT support that show at all (even though I did participate in the very first PM conference in Dallas in 2014 and have supported the show until now).

So, with this discussion, we clip for you our dialogue that described our feelings of PM, along with Podfest, and our memories of how wonderful the New Media Expo was in Las Vegas in 2015.

We hope that you will enjoy a candid discussion that was completely natural and unrehearsed about these Podcast events.

Thank you for your attention.

Tags darren o'neill, grumpyoldbens.com, New Media Expo 2015, podcast movement, Podcastreporter.com, Podfest 2023, randumbthoughts.com, Sir Ryan Bemrose

podcast

640- Stages of your podcast and resources for specific help

Post author By fcastaneda
Post date January 27, 2023

Podcast: Play in new window | Download

In this episode, we refer to a post by Ben Krueger (creator of site and podcast at cashflowpodcasting.com) that presents links to resources that can help newer and starting podcasters in several stages of making your podcast shows successful.

Ben Krueger

These stages do have help and support from offerings by Ben from is site of CashFlowPodcasting.com:

So, depending on where you are in the stages of podcasting, perhaps the tools and support offered by Ben Krueger can be a life-saver by saving you time and giving you the education for that specific element.

Now, I have known Ben since 2014, when he and I shared a booth in the expo hall at the first Podcast Movement conference in Dallas, Texas. I have also received and downloaded some of his tips and help from pdf files which he distributed to all at no cost.

Note that these links in his post at the link given to the recipients of his email list in an email note take the user to the site where he lists elements needed for success, along with offers and offerings which he can deliver to the starting of newer podcasters.

I would strongly suggest that you check out his site for the topics that he has listed and see if there can be information of value for you the specific stage of your podcasting. I would think that you may find gems of help and some value for you at any of the stages.

Thank you for your attention, and thanks for listening.

Tags Ben Krueger, podcastmovement.com, Podcastreporter.com

podcast

639A- Podcast interviews — the same old song retold again

Post author By fcastaneda
Post date January 19, 2023

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In this episode of The Podcast Reporter show, we discuss the old tale of how to conduct an interview — since I feel that many today are especially boring and not well informed. I say this, as I have been interviewing in podcasting since 2006. And this is a skill that I learned and developed over the past 17 years.

Here, we review an article in the podosphere on conducting a “good” interview at this link: https://www.morningbrew.com/sidekick/stories/art-of-interviewing-work-life

and we summarize the steps that we have known about for the past 17 years (as if they were new). The subtitle is “Tips and tricks for asking good questions that get good answers.”

The steps are the following from duo interviewers and contributors of this article — namely “Sidekick spoke with legendary journalist, author, and contributor to the New Yorker, Ken Auletta; Spotify podcast host and storyteller, Lea Palmieri; and former CNN executive editor of international features and current editor of Spotify-owned channels, Neil Curry.”

Here are some more tips from these “experts”:

Listen carefully. You may have scripted questions, but be sure to let the conversation flow. “[When] you’re really listening to that person, at that point, you’re having a dialogue. And you’re taking them into areas maybe they hadn’t been. So you may get some surprising answers,” Auletta said. But also read the room, Palmieri advised. Evaluate whether the person is comfortable with sharing more, and then ask questions accordingly.
Don’t rush to fill the silence. Wait when there’s a moment of silence during your interview, Auletta advised. Often interviewees will speak more to fill the void themselves. “They’ll sense that you’re not happy with their answer…and they’re going to want to satisfy you with an answer,” he said.
Know your questions well. Connecting with your subject and maintaining an easygoing back-and-forth is important, but having a clear understanding of what answers you want to elicit helps keep the conversation on track, Palmieri said. If a subject steers off-topic because they connected with you, indulge for a moment and then bring it back.
Be agreeable. “When people are comfortable with someone in a conversation, they tend to be more open,” Auletta said. Palmieri and Curry agreed: Set the scene and make small talk or ask someone about their interests, but make yourself approachable. Let your body language and your demeanor reflect that you’re open-minded and willing to listen to their story without judgment.
Interview with confidence. “No matter who you’re interviewing, don’t be overawed,” said Curry. “You have a right to be in that room. They’re sitting down with you and they’re listening to your questions…and don’t be afraid of a cliché question [like] ‘How did you feel?’ That is the essential question of most interviews.”

Now, in the past, I have done literally hundreds (if not thousands) of creative podcast interviews. And I did listen to those who really knew the subject in the podosphere, some of which who had their own podcast shows and who really are “experts.” And here is a partial list, in my opinion:

Tom Schwab
Paul Colligan
Jason Van Orden
Dave Jackson
Rob Walch
Adam Curry
John C Dvorak
Daniel J Lewis
Ray Ortega
Jim Collison
Tee Morris
Bill O’Reilly
and many others since 2004…

However, the initial list in this article forgets to mention that you must know your subject very well by doing the right research ahead of time and knowing how to pursue the recording to make it sound natural, informative and interesting.

From my perspective, if you really want to be a good interviewer, then check out the value that the real “experts” (whom I have listed, above) can deliver to you, instead of the recent newbies that say they know how to conduct an interview.

And finally, if you wish to see the other side of being in the interview, there is an evergreen episode that describes how to be a great guest by Max Flight (see a prior episode in this podcast show with the title of the episode called “Being interviewed” — it is activated by the following audio player).

As a side note, you yourself may be called upon to be the GUEST and BE INTERVIEWED. And we have a past audio episode from this series that is delivered by Max Flight on the issues and the preparation of being interviewed:

And so we deliver the podcast content from episode #20 of this series, you will notice that Max had a very good ear for quality content, and he brings his suggestions and experiences from being interviewed on the previous show.

Thank you for your attention, and we shall see you next time.

Tags being interviewed, interview, Ken Auletta, Lea Palmieri, morningbrew.com, Podcastreporter.com

podcast

638- Creating New year resolutions and podcasting

Post author By fcastaneda
Post date January 13, 2023

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In this episode of The Podcast Reporter show, we reflect on the fresh new year of 2023 and our own resolutions as podcasters for the coming year.

Many podcasters are giving their opinions and details about what they plan to do in looking forward to their success in the podosphere for 2023. Some of these are glimmers of hope for growing your audience and being successful in monetization of your podcast shows.

However, with the millions of podcast shows now in the podosphere (and still growing on a daily basis for the launch of new podcasts), the competition for both your eyes and ears in selecting content and consuming it becomes very acute.

So a key question would be: what would make your podcast show (especially if you are going to be launching a show or improving it in 2023) so desirable for a possible listener or viewer to consume your content? And how does the all-being problem of discoverability pervade the podosphere now as a challenge for you?

Perhaps you can answer this question by focusing on the first part of the problem and making it attractive to your audience — that is, if you have done the groundwork necessary to create, grow and nurture an audience (once you have proven to yourself that you know what your target audience is)? The results of surveys, background research for those who want to listen to your topics and just plain “gut feel” for this type of listener or viewer to consume your content could be the formula that you can use to address the topic.

For the second part of the question which we just introduced, we have to look into the podosphere for all the tools available to us in order to get the discoverability problem addressed. Not only do we have to put our podcast show in front of our targeted audience, our prospects, and even our suspects — but we have to ensure that our messages present a clear and dynamic statement to those who are looking for great content. Perhaps one way to do this is to go back to 2008 from the advice of podcaster, Paul Colligan, who labeled the acronymn ISYOT (i.e., “I see you out there”) and execute strategic inclusion of your show into the various networks for podcasting and today’s directories. For today’s environment is not merely the iTunes directory — there are a myriad of directories and sites where your podcast may have to exist, so that discoverability of your show can see some success, and thus your audience can grow — and not just in terms of downloads, but also on episodes completed by the listener and action taken by the listener due to your calls-to-action.

And finally, once you may have the attention of your intended audience, how clear will your call-to-action(s) be? Will they be appealing enough for the audience to take action and pursue the tasks which you outline? And these may be as simple as just signing up for your show and follow it (or “subscribe”), or it could reach all the way to being sold on a solution that you present and following through and ordering it (be it for money or for content)?

Of course, the ultimate goal may not be financial. While most entrepreneurs wish for monetary success with orders for your solution or content due to your podcast show, please remember that many of us still like to listen to “fun” podcasts from hobby-podcasters who engage in their craft of creating episodes as a labor-of-love, without regard to any financial results. If you fall into this category, you have to be serious and create final goals for your show (in terms of acceptance or downloads or following) that are beyond the dollars that many people consider “success” from a podcast show.

So for this new year, what would be your considerations for success in growing your audience (and move them from prospects or suspects to subscribed ‘followers’? And what can you plan in 2023 for monitoring your success in seeing positive results for your calls-to-action? These are the big questions you may have when creating and solidifying your planning for adapting new year’s resolutions for 2023.

Thank you for listening, and we’ll see you next time.

Tags call-to-action, follow, ISYOT, iTunes, paulcolligan.com, Podcastreporter.com, resolutions, subscription

podcast

637- BONUS- Podcasting and entrepreneurs for 2023- a perspective

Post author By fcastaneda
Post date December 28, 2022

Podcast: Play in new window | Download

In this episode of The Podcast Reporter show, we look at the role of entrepreneurs for the coming year of 2023 from the perspective of a struggling entrepreneur — namely myself.

One of the reasons for this point of view is the probability of a new or an aspiring small business entrepreneur of reaching success in a certain direction or with the support of the current and near-future media to assist in helping to spread the word of his solutions for different clients, as well as the possible revenue that one should expect in reality and not in pure hope.

Well, one of the aspects of New Media today is the successful growth and expansion of the podosphere to include millions of podcast shows — and more importantly, the ability to monetize them. So for yourself as an entrepreneur, you may wish to examine how podcasting can create assets that will generate revenue streams for you.

In fact, there is a presentation that I gave at a Podcast conference that outlines how multiple revenue streams can add to the value of your business and generate success for you. The presentation link is given here, under the image of the title page of the presentation — and you can view the presentation with PowerPoint.

Revenue-streams-by-podcasting-and-New-Media-2020

Now, in addition to the revenue streams that I, myself, mentioned in my presentation, there is another authority that may be of greater value in creating plans for generating successful revenue streams. This authority comes from a book by Dave Jackson (who is a podcaster with his show, School of Podcasting) with the book’s title being “Profit from Your Podcast”:

This book lists many ways for an entrepreneur to create methods of creating multiple revenue streams. And having been in podcasting since 2005, Dave has experience from his own career, as well as stories from successful startups and entrepreneurs and small business owners of how to add to their income — and some of them have even left their day-jobs and external careers to become full-time podcasters and make podcasting their sole living.

So, what does this mean in terms of success perspectives for 2023?

Perhaps you can ADD to your business by creating and incorporating podcasts as an asset that will bring multiple revenue streams for you within a few months (depending upon which ones you select and wish to plan for and execute and follow up).

In fact, you do not even have to KNOW how to podcast, for you can get tutorials, courses and learning assets that can step you through the process — or you can hire others to do the basic grunt work to get your podcast show created, get the episodes up and running and get the web site, the management system (like WordPress) and the marketing and show notes and promotion, as well as the follow up and planning to review and monitor the progress and success of your show.

Here is where Dave Jackson’s book can assist you in creating and selling your own products via podcasting, as well as sponsorship (i.e., advertising ads within episodes), in addition to affiliate marketing and crowdfunding in addition to sales at live events, or courses and webinars.

My perspective is that here is where the difference will be in adding more revenue and profit within your business with the sleeping giant of podcasting. However, not all revenue streams will be large and immediate. The PATIENCE factor lies here for the podcaster to create, plan and monitor the growth of the revenue streams and their value for months and even years.

But 2023 could be the start of an addition to the entrepreneur for growing your revenues with assets that will definitely add value to your proposed audiences.

So I salute you in 2023 with my perspective of the “sleeping giant” for new revenue streams for your business with the addition of podcasting to add to your success of your business.

Thank you for your attention, and thanks for listening.

Tags Dave Jackson, entrepreneur, podcasting, Podcastreporter.com, Profit from your podcast

podcast

636- Podcasting and the bucket list

Post author By fcastaneda
Post date December 21, 2022

Podcast: Play in new window | Download

In this episode of The Podcast Reporter Podcast Show, we deliver a repurposed episode from The Struggling Biz podcast show that deals with entrepreneurship and the decisions that one makes when he reaches his twilight years — including that of creating and trying to accomplish the tasks on a bucket list.

But from our point of view, we can expand this to the elements of creating and publishing podcasts, as well as the quest for successful monetization as an entrepreneur.

We then look at several themes when we come to a crossroads of deciding what to pursue after we have a reflection on the value of future life considerations for ourselves, especially when we get signs to warn us of possible tiredness.

And some of these signs may be:

feelings of medical situations that come with older age;
tiredness from the “routine” of getting projects completed or getting them set up;
the feelings of frustration and anger that result from dealing with impossible clients or partners — especially from the younger “whipper-snappers” that keep telling you that they know more than yourself and even make fun of you as the older generation that is outdated;
the desire to expand your experiences and include time in your life to investigate and live your “bucket list”; and
the reflections of accomplishments in your life and their importance vs. looking forward and seeing what is really important when you reach a specific point in your twilight years…
and other factors.

Now, for podcasters, it has been a roller-coaster ride of excitement and joy and thrills and even of financial success for the last 18 years of the podosphere. However, we need to stop and reflect on where we are, and if we happen to be in what we call our “twilight years,” then the reflection may be a great value that can help us produce podcasts shows that provide more value to our audience — and perhaps more to ourselves.

For myself, I have taken a road (not necessarily a “pivot” as mentioned in the book by Eric Reis called The Lean Startup) that has made me create the start of my life memoirs — but NOT as a book, but rather as a podcast show or episodes called The Real Academy of Life. And here, I can create chapters in audio for those who wish to follow me or consume my content on the areas of my life that I have deemed of value to myself and the listener. In fact, I have even delayed in creating a separate podcast show up to this point and just repurposed the episodes within PodcastReporter.com with the prefix RAL-.

So please use the embedded audio player to consume the content from my other podcast that dealt with “The struggling entrepreneur and the bucket list.”:

I am sure that this topic may have you consider putting together a bucket list for your own actions which you feel you need to experience in a plan that will improve the satisfaction of your life.

In fact, you may want to create some episodes in your podcast shows that will describe your decisions, your list of items in the bucket list, and the reflections in creating and accomplishing them, as well as the final value that they provided for you.

Thank you for your attention.

Tags Eric Reis, pivot, Podcastreporter.com, the Lean Startup, thestrugglingbiz.com, twilight years, value

podcast

635- Podcasts in 2023 — Look Homeward Angel

Post author By fcastaneda
Post date December 14, 2022

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In this episode of The Podcast Reporter podcast show, we discuss how podcasts may become an inward-looking vehicle for the communicators who want to publish and express their content with their audience without having to fear the monster of cancel-culture or suppression or censorship or any other woke-mongering threat that tends to prevent freedom of speech.

This platform and the podosphere are good for the last bastion of free speech in the USA. And it seems that there is a good probability that the change in attitude of twitter (with Mr. Musk at the helm) may have a positive reaction to more fairness and the ability to publish your message without the censorship of the old twitter of Jack Dorsey who created massive censorship and evil de-platforming with cancel culture.

However, for those who want to attend or demonstrate or speak at different podcast conferences, there is an ominous evil direction that the woke movement has taken. Because of the discriminatory attitude of the last Podcast Movement conference in which a few of the radical left gained the ear of the promoters of the event, there was an indication that censorship and other evils were lurking to prevent a free distribution of messages and ideas.

For myself, I see that the recent twitter messaging may be a warm relief of the freedom of speech returning to the conferences — although the woke agenda of Podcast Movement may still be stubborn enough to stick to the losing proposition of censorship of messages and content and ideas.

For this reason, I do NOT plan to attend or participate in any future Podcast Movement conferences or activities until this tune is changed, and until the promotion of free speech and content and ideas resumes by wresting away the shouting and controls of the radical left. However, I do not anticipate that the radical left will promote any free speech, but that they will stick to their agenda of censorship and cancel culture. Thus, I can only hope that the freedom to publish your messages — however controversial they may be to the radical left — will prevail.

Now, if you are a beginning podcaster who is thinking of participating in the Podcast Movement conference, I hope that you check out the speaker list (which is also being censored by speaker and topic, because those will be subject to the whim of the conference managers) and ensure that fairness of topics are also included. You see, while the radical left prides itself on inclusivity, it is doing the exact opposite of what they promote by not allowing anyone who differs in their opinions to be chosen for panels, topics, sessions or any kind of messaging of content.

Instead, I will promote and agree with the Podfest Expo people who do promise to be all inclusive and fair in its selection of topics for the agenda, as well as the speakers and the sessions. I see this as a much more worthwhile conference in January to replace my interest that I previously had with Podcast Movement (in fact, I do have some history with the PodcastMovement.com conference, as I was a speaker at the very first PM conference in 2014 in Dallas — so I am aware and participated in the old conference that included all podcasters and topics and content).

So, again I say, hail to Podfest Expo! and Down with Podcast Movement — that is, until PM learns the lessons and does not promote “do as I I say.”

Thus, very much like the novel with the same title as this post, I welcome a return to the “home” of free speech to publish messages and to the conference that will support ANY AND ALL PODCASTERS AND PODCASTS — i.e., podfestexpo.com.

Thank you for your attention.

Tags Podcastreporter.com, Podfestexpo.com

podcast

632- Podcasting show notes — creating them for engaging content

Post author By fcastaneda
Post date December 7, 2022

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In this episode of The Podcast Reporter show, we discuss some suggestions from podcaster Ben Krueger on how to write show notes. This is taken from his website called cashflowpodcasting.com in a post recently.

Ben Krueger

So, although many posts have been published from different podcast consultants, you may want to review this brief set of ideas from Ben. And as you know, I have known Ben from 2014 at the first Podcast Movement conference in Dallas, where he and I shared a table in the expo hall for that event.

The title of this post was “Podcast Shownotes: How to write engaging content — EP: 22.”

In addition to the topic at hand, Ben starts off with the theme of “What’s the point of show notes?” and then continues into the main theme of the post of how to create the engaging content. In fact, he summarizes the content like this:

“It all starts with having a compelling episode title.

Something that showcases what the episode is about and has a keyword that potential new listeners may be searching for.

Next, you will need one or two paragraphs summarizing what is discussed in the episode.

After this, we like to add bullet points that elude to what your listeners will learn.

Finally, you will have the resources that will link to everything you spoke about in the show such as books, people, or websites.

If you want something more substantial to go along with your episode, you can write a full blog post instead.

This will increase SEO even more and potentially provide your listeners with an in-depth look at the topic you’ll be discussing.”

And then he summarizes the theme of using the show notes for marketing content.

As for this podcaster, I have been writing show notes for 17 years, and I find his suggestions very obvious. However, not every new podcaster plans to write outlines or gives a thought to show notes (if he even would have a written set). And even some podcasters use a transcript and publish them as show notes.

I myself have done both ways, and I even get to the point of including images and photos when relevant. I do not favor one way or the other, as it depends on the topic and the planning that I have done to give relevance to the topic at hand and to make my show notes as a “gift” to those who go to consume them.

However, you can determine which style you give to your show notes in creating them and making them engaging for your audience. We wish you the best and hope that your readers will appreciate them.

Thank you for your attention.

Tags Ben Krueger, cashflowpodcasting.com, Podcastreporter.com, show notes