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639- Podcaster Chris Brogan — in the beginning…

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In this repurposed episode, we deliver to you an interview with Chris Brogan at a Podcast Movement conference, in which we learn the beginnings of one of the earliest podcasters and sponsors of the podcasting conferences (namely podcamps), as well as other topics in the early stages of the podosphere which made Chris Brogan a top celebrity in New Media, podcasting and authorship.

This interview had a bit of ambient noise, as it was right off the expo center floor of the conference — but the topics and interest of Chris Brogan to podcasting are still alive today as he continues his career in New Media:

Now, I have followed Chris Brogan from interviews which I have done with him over the years, as well as memories of the Podcamp conferences of which he was a co-founding member in 2005.

He and I do share a common ground in podcasting, and I have also purchased some of his intellectual property products and offerings in the past. His books, on the other hand, have turned into best sellers — some he has authored alone, and others he has co-authored with authorities in the field (e.g., Julien Smith in Trust Agents).

Now, as you will hear in this REPURPOSED EPISODE, the podosphere has some themes that are evergreen, and there are a few good “gems” of suggestions that are viable in today’s environment of the podosphere for those who are new or aspiring or upcoming podcasters.

I would highly recommend that you consume this brief interview to select some ideas that can help your show with content, as well as to grow and increase your audience. This could be a key case in point when you feel that maybe growing “dark” to pursue other New Media ventures would be a good direction for you and your business. And Chris has pivoted from his early podcasting days to the environment where interviews and business ownership were key focus points.

Thus, we hope that you can benefit from this evergreen content from Chris Brogan to help you and your business and your podcasts become successful.

Thank you for your attention.

Copyright (c) 2023, Matrix Solutions Corporation and michaelandmike.com and Chris Brogan and Podcast Movement.com All rights reserved.

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podcast

637- BONUS- Podcasting and entrepreneurs for 2023- a perspective

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In this episode of The Podcast Reporter show, we look at the role of entrepreneurs for the coming year of 2023 from the perspective of a struggling entrepreneur — namely myself.

One of the reasons for this point of view is the probability of a new or an aspiring small business entrepreneur of reaching success in a certain direction or with the support of the current and near-future media to assist in helping to spread the word of his solutions for different clients, as well as the possible revenue that one should expect in reality and not in pure hope.

Well, one of the aspects of New Media today is the successful growth and expansion of the podosphere to include millions of podcast shows — and more importantly, the ability to monetize them. So for yourself as an entrepreneur, you may wish to examine how podcasting can create assets that will generate revenue streams for you.

In fact, there is a presentation that I gave at a Podcast conference that outlines how multiple revenue streams can add to the value of your business and generate success for you. The presentation link is given here, under the image of the title page of the presentation — and you can view the presentation with PowerPoint.

Revenue-streams-by-podcasting-and-New-Media-2020

Now, in addition to the revenue streams that I, myself, mentioned in my presentation, there is another authority that may be of greater value in creating plans for generating successful revenue streams. This authority comes from a book by Dave Jackson  (who is a podcaster with his show, School of Podcasting) with the book’s title being “Profit from Your Podcast”:

This book lists many ways for an entrepreneur to create methods of creating multiple revenue streams. And having been in podcasting since 2005, Dave has experience from his own career, as well as stories from successful startups and entrepreneurs and small business owners of how to add to their income — and some of them have even left their day-jobs and external careers to become full-time podcasters and make podcasting their sole living.

So, what does this mean in terms of success perspectives for 2023?

Perhaps you can ADD to your business by creating and incorporating podcasts as an asset that will bring multiple revenue streams for you within a few months (depending upon which ones you select and wish to plan for and execute and follow up).

In fact, you do not even have to KNOW how to podcast, for you can get tutorials, courses and learning assets that can step you through the process — or you can hire others to do the basic grunt work to get your podcast show created, get the episodes up and running and get the web site, the management system (like WordPress) and the marketing and show notes and promotion, as well as the follow up and planning to review and monitor the progress and success of your show.

Here is where Dave Jackson’s book can assist you in creating and selling your own products via podcasting, as well as sponsorship (i.e., advertising ads within episodes), in addition to affiliate marketing and crowdfunding in addition to sales at live events, or   courses and webinars.

My perspective is that here is where the difference will be in adding more revenue and profit within your business with the sleeping giant of podcasting. However, not all revenue streams will be large and immediate. The PATIENCE factor  lies here for the podcaster to create, plan and monitor the growth of the revenue streams and their value for months and even years.

But 2023 could be the start of an addition to the entrepreneur for growing your revenues with assets that will definitely add value to your proposed audiences.

So I salute you in 2023 with my perspective of the “sleeping giant” for new revenue streams for your business with the addition of podcasting to add to your success of your business.

Thank you for your attention, and thanks for listening.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com.  All rights reserved.

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podcast

636- Podcasting and the bucket list

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In this episode of The Podcast Reporter Podcast Show, we deliver a repurposed episode from The Struggling Biz podcast show that deals with entrepreneurship and the decisions that one makes when he reaches his twilight years — including that of creating and trying to accomplish the tasks on a bucket list.

But from our point of view, we can expand this to the elements of creating and publishing podcasts, as well as the quest for successful monetization as an entrepreneur.

We then look at several themes when we come to a crossroads of deciding what to pursue after we have a reflection on the value of future life considerations for ourselves, especially when we get signs to warn us of possible tiredness.

And some of these signs may be:

  • feelings of medical situations that come with older age;
  • tiredness from the “routine” of getting projects completed or getting them set up;
  • the feelings of frustration and anger that result from dealing with impossible clients or partners — especially from the younger “whipper-snappers” that keep telling you that they know more than yourself and even make fun of you as the older generation that is outdated;
  • the desire to expand your experiences and include time in your life to investigate and live your “bucket list”; and
  • the reflections of accomplishments in your life and their importance vs. looking forward and seeing what is really important when you reach a specific point in your twilight years…
  • and other factors.

Now, for podcasters, it has been a roller-coaster ride of excitement and joy and thrills and even of financial success for the last 18 years of the podosphere. However, we need to stop and reflect on where we are, and if we happen to be in what we call our “twilight years,” then the reflection may be a great value that can help us produce podcasts shows that provide more value to our audience — and perhaps more to ourselves.

For myself, I have taken a road (not necessarily a “pivot” as mentioned in the book by Eric Reis called The Lean Startup) that has made me create the start of my life memoirs — but NOT as a book, but rather as a podcast show or episodes called The Real Academy of Life. And here, I can create chapters in audio for those who wish to follow me or consume my content on the areas of my life that I have deemed of value to myself and the listener. In fact, I have even delayed in creating a separate podcast show up to this point and just repurposed the episodes within PodcastReporter.com with the prefix RAL-.

So please use the embedded audio player to consume the content from my other podcast that dealt with “The struggling entrepreneur and the bucket list.”:

I am sure that this topic may have you consider putting together a bucket list for your own actions which you feel you need to experience in a plan that will improve the satisfaction of your life.

In fact, you may want to create some episodes in your podcast shows that will describe your decisions, your list of items in the bucket list, and the reflections in creating and accomplishing them, as well as the final value that they provided for you.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Eric Reis and The Lean Startup and bucket list. All rights reserved.

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podcast

635- Podcasts in 2023 — Look Homeward Angel

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In this episode of The Podcast Reporter podcast show, we discuss how podcasts may become an inward-looking vehicle for the communicators who want to publish and express their content with their audience without having to fear the monster of cancel-culture or suppression or censorship or any other woke-mongering threat that tends to prevent freedom of speech.

This platform and the podosphere are good for the last bastion of free speech in the USA. And it seems that there is a good probability that the change in attitude of twitter (with Mr. Musk at the helm) may have a positive reaction to more fairness and the ability to publish your message without the censorship of the old twitter of Jack Dorsey who created massive censorship and evil de-platforming with cancel culture.

However, for those who want to attend or demonstrate or speak at different podcast conferences, there is an ominous evil direction that the woke movement has taken. Because of the discriminatory attitude of the last Podcast Movement conference in which a few of the radical left gained the ear of the promoters of the event, there was an indication that censorship and other evils were lurking to prevent a free distribution of messages and ideas.

For myself, I see that the recent twitter messaging may be a warm relief of the freedom of speech returning to the conferences — although the woke agenda of Podcast Movement may still be stubborn enough to stick to the losing proposition of censorship of messages and content and ideas.

For this reason, I do NOT plan to attend or participate in any future Podcast Movement conferences or activities until this tune is changed, and until the promotion of free speech and content and ideas resumes by wresting away the shouting and controls of the radical left. However, I do not anticipate that the radical left will promote any free speech, but that they will stick to their agenda of censorship and cancel culture. Thus, I can only hope that the freedom to publish your messages — however controversial they may be to the radical left — will prevail.

Now, if you are a beginning podcaster who is thinking of participating in the Podcast Movement conference, I hope that you check out the speaker list (which is also being censored by speaker and topic, because those will be subject to the whim of the conference managers) and ensure that fairness of topics are also included. You see, while the radical left prides itself on inclusivity, it is doing the exact opposite of what they promote by not allowing anyone who differs in their opinions to be chosen for panels, topics, sessions or any kind of messaging of content.

Instead, I will promote and agree with the Podfest Expo people who do promise to be all inclusive and fair in its selection of topics for the agenda, as well as the speakers and the sessions. I see this as a much more worthwhile conference in January to replace my interest that I previously had with Podcast Movement (in fact, I do have some history with the PodcastMovement.com conference, as I was a speaker at the very first PM conference in 2014 in Dallas — so I am aware and participated in the old conference that included all podcasters and topics and content).

So, again I say, hail to Podfest Expo! and Down with Podcast Movement — that is, until PM learns the lessons and does not promote “do as I  I say.”

Thus, very much like the novel with the same title as this post, I welcome a return to the “home” of free speech to publish messages and to the conference that will support ANY AND ALL PODCASTERS AND PODCASTS — i.e., podfestexpo.com.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and podfestexpo.com. All rights reserved.

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podcast

632- Podcasting show notes — creating them for engaging content

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In this episode of The Podcast Reporter show, we discuss some suggestions from podcaster Ben Krueger on how to write show notes. This is taken from his website called cashflowpodcasting.com in a post recently.

Ben Krueger

So, although many posts have been published from different podcast consultants, you may want to review this brief set of ideas from Ben. And as you know, I have known Ben from 2014 at the first Podcast Movement conference in Dallas, where he and I shared a table in the expo hall for that event.

The title of this post was “Podcast Shownotes: How to write engaging content — EP: 22.”

In addition to the topic at hand, Ben starts off with the theme of “What’s the point of show notes?” and then continues into the main theme of the post of how to create the engaging content. In fact, he summarizes the content like this:

“It all starts with having a compelling episode title.

Something that showcases what the episode is about and has a keyword that potential new listeners may be searching for.

Next, you will need one or two paragraphs summarizing what is discussed in the episode.

After this, we like to add bullet points that elude to what your listeners will learn.

Finally, you will have the resources that will link to everything you spoke about in the show such as books, people, or websites.

If you want something more substantial to go along with your episode, you can write a full blog post instead.

This will increase SEO even more and potentially provide your listeners with an in-depth look at the topic you’ll be discussing.”

And then he summarizes the theme of using the show notes for marketing content.

As for this podcaster, I have been writing show notes for 17 years, and I find his suggestions very obvious. However, not every new podcaster plans to write outlines or gives a thought to show notes (if he even would have a written set). And even some podcasters use a transcript and publish them as show notes.

I myself have done both ways, and I even get to the point of including images and photos when relevant. I do not favor one way or the other, as it depends on the topic and the planning that I have done to give relevance to the topic at hand and to make my show notes as a “gift” to those who go to consume them.

However, you can determine which style you give to your show notes in creating them and making them engaging for your audience. We wish you the best and hope that your readers will appreciate them.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger and cashflowpodcasting.com. All rights reserved.

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podcast

634- Podcasting pundit retires as podcaster — for now

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In this episode of The Podcast Reporter podcast show, we discuss how one of the first podcasters in the podosphere (in fact, he was one of the two authors — the other being Tee Morris) who “wrote the book on podcasting”, PODCASTING FOR DUMMIES) had recently announced that he was no longer going to be a pundit about all things podcasting.

In fact, he mentioned in a November, 2022, episode of his recently finished podcast show, Podcast Pontifications, that he had wrapped up his show. He had exhausted all the topics for himself that dealt with podcasting as a pundit. He was now going into the area of audio fiction / drama as a type of curator, among other things. His new site is theend.fyi.

We are describing Evo Terra, who was also known as “the disrupter.” He had published over 600 episodes for this last podcast show. He was also flattered to be called “a contrarian.”

Now, I myself know Evo since 2007, when I met him in person at the 4th podcast event called Podcamp (very much executed like a barcamp-style event) in Arizona. And since then, I have had several interviews with him for some of my podcasts, as well as having met with him at other podcast conferences, such as the initial podcast movement conference in Dallas in 2014. And Evo proudly proclaimed that he was a professional “contrarian” or “disrupter,” as he had new ideas that went outiside-of-the-box in thinking and creativity for podcasting and new media.

So, what were his reasons for content-exhaustion? And where does he plan on spending his time in the podosphere for the near future? You can go to his last episode of PodcastPontifications.com to get all the details, but I feel that he wanted to slow down on the tech and the fast-moving changes in the podosphere — especially in advertising and the way that this was changing podcasting. He wanted to move more into the area of creativity and curation for crime and drama podcasts with multiple media.

Now, what does this earth-shattering news mean to podcasters — from the professional podcasters to the hobby and new podcasters?

For this podcaster, it means that both advertising and political themes have dominated the podosphere to the point of making me sick of them. Perhaps other listeners share the same idea, for I do refuse to listen to them. Case in point:  even Evo had become subject to political pontifications, which he did for his last several podcast episodes (and this controversial view may have offended many of the listeners to his show).

However, I do wish the best for Evo in his new venture as he pivoted in the podosphere to his new site of The End newsletter and website for his future work in drama, fiction and live audio podcasting. My best to the disrupter and contrarian of New Media — I feel he may get to a winning strategy with this pivot.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Evo Terra. All rights reserved.

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podcast

631- Microcasts and long-play episodes in podcasting of memoirs

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In this episode of The Podcast Reporter show, we discuss the concept of creating your memoirs as episodes in a podcast show, instead of written content in the form of a book or collection of stories in some written format.

The memoirs in which I am creating (since I am in my twilight years at this time) are going to be put into a podcast show (which is yet to be published — for I am hoping it will be in the next few years) which is called The Real Academy of Life (or RAL). And since it is not yet launched, I do have the domain for the URL and will have the host media site which will be the tools needed for this. And also, I have the first 4 episodes already recorded and ready to include in this podcast show.

Now, in the latest episode in which I greatly test the comparison and contrast of a short episode in length (i.e., a micro-cast) and a longer-length podcast show, the topic is my military experience in the military when I was in the Army as a combat veteran and served in the Vietnam War.

The format I had for this longer-length podcast episode was the following:

  • Title and name and number and podcast show (audio);
  • Intro music;
  • Intro content — usually 3 minutes or shorter;
  • The segue of music to introduce the first complete and unabridged 24-minute repurposed podcast episode from the Combat Infantrymen’s podcast show called Combat and Camaraderie
  • The segue music to bring on the final other repurposed podcast episode which had Mack Payne, podcaster of the VietnamVeteranNews.com show interview me to discuss multiple ways in which I coped with PTSD after my return to the USA from the war;
  • Exit music.

  • And here is the long-play content with 2 episodes:

So this episode in this show lasted one hour and 21 minutes total — a complete change from my micro-cast episode format for the past 2 years or more. However, that does not mean that I did not include any longer in time content in my episodes. I did include both links and URLs and other reference resources. By pointing to these content sections in the links and other references, I allowed my listeners to link over to the details and longer-length episodes of some of my other podcasts, as well as other podcast shows from other podcasters (e.g., Dave Jackson and Daniel J Lewis and Adam Curry, etc.).

So when I finally get ready to publish and launch my new podcast show titled The Real Academy of Life and its URL to the domain, I will announce this and give it the needed quality of a good podcast show, with the details and shownotes it deserves.

So, we hope that you may find my life experiences interesting in this newer podcast show of my memoirs that will contain both micro-cast format episodes as well as longer episodes (of an hour or more in time), and that you will find it of value in your podcasting career.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com and Mack Payne of vietnamveterannews.com and David Jackson and Daniel J Lewis. All rights reserved.

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podcast

627- Podcasters — the next generation of entrepreneurs

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In this episode of The Podcast Reporter show, we deliver a REPURPOSED episode of an article that I had written, and which did appear both in a podcast episode in 2007 of The Struggling Entrepreneur podcast show, as well as earlier in 2020 within this show.

I feel that we can learn a lot from the past about how the podosphere started and how content creators used podcasting to become struggling entrepreneurs. Thus, we look back in our history about podcasting.

So, in this repurposed episode of PodcastReporter.com, we narrate a published article from the older Podcast User magazine (now podfaded) with evergreen content about the stage of new podcasters entering the podosphere.

Cover page of article from PODCAST USER Magazine

The name of the article is “Are podcasters the next generation of struggling entrepreneurs?” and it was created by myself, Fred Castaneda.

This was originally published in the older Podcast User magazine as hardcopy in issue 21, pages 39-40. Then it was narrated in the podcast show The Struggling Entrepreneur, and more recently in the small business podcast show called The Struggling Biz.  And so it is now repurposed from this latter podcast show, as it was published as the prior episode number 56 in 2020.

As you will hear in this podcast audio episode, the key questions concerning monetization of podcasts within the podosphere for those solo-preneurs and other small business owners.

I hope that this episode will deliver value of asking you to contemplate some key thoughts in your possible quest to monetization.

Thank you for your attention.

Copyright (c) 2020-2022, Matrix Solutions Corporation and michaelandmike.com and Podcast User Magazine. All rights reserved.

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podcast

626- Using POC tactic for podcast consulting success

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In this episode of The Podcast Reporter Show, we deliver to you a real-life example of a strategy and tactic that may bring success to you in your role as a podcast consultant — and that includes other business areas such as editing, billing, promotion, sales and a lead to other parts of your consulting business (e.g., video). This strategy and tactic is from my own experiences, and it is called the PROOF OF CONCEPT method and strategy.

This comes from the age-old tactic from a vendor who wanted to prove that he could successfully create a deliverable and successfully have it approved and satisfy a potential customer or prospect.

The age-old formula probably started initially as servitude. In other words, a craftsman or a skilled prospect would make a deal (or contract) with a master or principal. He would offer to work for a specific time period (e.g., a week or month) — or his offer would be to deliver a specific piece of work in a specific time span. If the principal (in this case, his potential customer) was completely satisfied, the agreement was that the prospect would then be upgraded to a formal laborer of the principal — or that the specific piece of work or deliverable that met the requirements would be the proof that the concept of his employment would be honored for continuing such deliverables to the customer (or master or principal — call the end receiver of the VALUE what you will) and be recognized as a true craftsman or valued employee for a period of time. And in some cases, the free time worked by the prospect would be recognized as time worked for pay, and he would receive the back wages, as well. In the case of deliverables, the agreed upon price for creating and finishing the said deliverables would also be paid, in addition to the terms of another agreement. For the deliverables, this would be a contract for creating and delivering some more final pieces — and  usually they would include back-pay for the proof of concept, as well (only this was flexible in the terms of the “contract” for the proof of concept.

So what was my experience in the world of podcasting with this tactic known as “proof of concept”?

Well, a prospect approached me after receiving my business card that mentioned my skills in podcasting. He wanted to know more about what I could offer him.

Instead of spouting a litany of sales-oriented offers, I wanted to know what he wanted and what he felt he needed in his business.

I saw that he wanted a full soup-to-nuts service of creating the podcast show and infrastructure, as well as the editing and production of episodes for professional polish. He called it “productizing” the episodes. Well, I declined on the large scale project and referred him to the consultant who had helped me to jump-start my podcast shows. The reference were the podcast shows I had done.

So he contacted the reference that I gave to him, but then he wanted to see what I could do with the several interviews which he had done and recorded — although some of them had very, very poor audio quality.

Now, he said that he wanted to start off with an interview show and he had recorded on his own these several audio interviews.

I told him to send me the audio files of a couple of interviews. I also looked at his web site, and I gave him a timetable for its completion and that he would receive the finished or “golden” mp3 files.

However, I gave him an amount that seemed reasonable and competitive for creating each final or golden mp3 audio interview, so that he could determine if his needs were met.

And I decided to exceed his expectations.

I took the mp3 files and listened to the poor quality of the interviews. I then cleaned up the audio, and then I added intro and outro music from quality musicians (for which I had obtained licenses to use in podcast episodes). I also added the voiceover intro with the intent of getting the listener interested enough to want to listen to the content of the interview. And I finally did the research of the interviewee and the program or situation being discussed. I also got a photo head shot of the interviewee from the public info center libraries. And then I created the SHOW NOTES, with the content and images included that would have the professional qualities that I would expect in that podcast episode.

And finally, I delivered both edited and “productized” episodes before the deadline.

The prospect was delighted, and I produced a written contract for him to sign. The contract, however, was not for the work done, but included the provision that I would receive a future minimum of episodes as content for future work to be “productized.”

Thus, the basic amount was for 10 additional episodes, as well as payment for the 2 episodes that I had delivered to him with his satisfaction and approval.

The deal was done by using the tactic of the proof of concept.

And so, the prospect then became my CUSTOMER and I would receive his interview files, which then I delivered to him in return as golden mp3 files, along with the added value of the show notes, the intro voiceover, the musical intros and outros, and any photo or images in the show notes content.

Well, he delivered to me over 25 episodes in the year. And they were ALL done with the same quality and delivered to him on time.

But then, after the 25th episode, he went silent and I did not hear from him for a month or so.

Why?

I never asked why, but only saw that after the brief absence, he contacted me in a email note and began to send me more interviews again. My suspicion was that another “podcast consultant” came to him with a lower price. However, the VALUE received of the services and deliverables probably did not meet his expectations. And so he returned to me for an additional 20 episodes. In fact, he asked me to create a video that promoted his offerings and his programs to his targeted audience. And I did deliver 2 videos — one as a proof of concept that was for no charge, and the other to meet his deadline. And when he wanted me to continue with the videos, I did decline, because I did not want to go into that business, as the return for my business was not really worth the time, effort, money, work and costly equipment and requirements. So I removed myself from the video world for him.

So that is the story of the tactic known as the proof-of-concept which was used in a real-life scenario in the podosphere by yours truly.

Perhaps this tactic may be one that you could use, or that you could take and improve on the method with your own style and delivery for potential customers.

But you have to be careful. You have to KNOW that your skills are very high, and that your pricing is competitive, and that your financial planning has proven that you can work within the structure of your proof-of-concept to make your tactic profitable for your business. And you can see what others are doing who use a variation of this tactic — and the name of Ben Krueger from cashflowpodcasting.com comes to mind. I have seen his offers and I have taken him up on purchasing a deliverable when he used the POC method. And I was pleasantly surprised with the quality, value and final deliverable from him within the time frame specified. And Ben would be a good example to see some of his offers using the poc tactic. In addition, Dave Jackson from The School of Podcasting also had offered several deliverables using a variation of this tactic.

So if you do decide to use the proof-of-concept for your podcast consulting business, we wish you the best in generating a great revenue stream for your business by having a successful podcast business.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaelandmike.com. All rights reserved.

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podcast

625- Checklists from pros about Launching and Recording podcasts

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In this episode of The Podcast Reporter Show, we discuss the value of the checklists for launching a podcast and preparing to record your podcast episode. The former is delivered in a post by Ben Krueger of Cashflowpodcasting.com. The latter is delivered by Daniel J Lewis of The Audacity to Podcast in his podcast show and prior episode.

 

The first checklist is given to us recently by Ben Krueger in his post of cashflowpodcasting.com. It is titled “The Podcast Launch checklist: 21 steps to easily launch an industry leading podcast.”

Ben Krueger

Although this takes into account everything from the inception and idea of brainstorming to create the details for your podcast show up to the actual promotion and possible monetization of your podcast show, this is a good list to ensure that you can use very effectively the plans from others when you plot out the tasks needed to creating your podcast show.

In summary, the 21 steps from Ben (with a bit of description after each step, along with case studies after step 5) are:

☐ STEP #1: DECIDE WHAT PODCASTING WILL DO FOR YOU

☐ STEP #2: SELECT YOUR TARGET AUDIENCE

☐ STEP #3: CRAFT YOUR CENTRAL MESSAGE

☐ STEP #4: PICK YOUR PODCAST FORMAT & FREQUENCY

☐ STEP #5: DECIDE HOW YOUR PODCAST WILL MAKE MONEY (AND BECOME A PROFIT CENTER!)

☐ STEP #6: GET YOUR PODCAST RECORDING EQUIPMENT

“The next section lays out the exact steps to actually create your new podcast and get it launched to the world!

☐ STEP #7: CHOOSE A PODCAST TITLE

☐ STEP #8: CREATE YOUR PODCAST COVER ARTWORK

☐ STEP #9: CREATE BRANDED INTROS & OUTROS

☐ STEP #10: RECORD YOUR FIRST EPISODE(S)

☐ STEP #11: SET UP PODCAST HOSTING

☐ STEP #12: SET UP THE PODCAST ON YOUR SITE

☐ STEP #13: PRODUCE YOUR FIRST EPISODE(S)

☐ STEP #14: CREATE A WINNING “LAUNCH PLAN”

☐ STEP #15: SUBMIT YOUR PODCAST TO DIRECTORIES

☐ STEP #16: LAUNCH DAY!

☐ STEP #17: EMPLOY “GRASSROOTS MARKETING”

☐ STEP #18: PUBLISH REGULAR CONTENT

☐ STEP #19: GROW YOUR AUDIENCE & EMAIL LIST

☐ STEP #20: FURTHER MONETIZE YOUR PODCAST

☐ STEP #21: LEVERAGE YOUR NEW PODCAST AUTHORITY

 

And then Ben includes in this checklist summary  several case studies to add proof to his system. He delivers this content with the approach of his “What?” and “How” method. And for those who like this approach, Ben also adds his call-to-action for his site to provide solution-based value of podcast consultancy to any podcasters who wish to become a client of Ben for his services.

 

So, after you are ready and prepared to launch a podcast, you may be wishing for a simple — but mainly complete checklist for the preparation of recording your episode (especially if you are a newer or aspiring podcaster). This has been provided FREE to podcasters by Daniel J Lewis of the podcast show called The Audacity to Podcast.

This free resource is called “Podcasting preflight checklist” from episode 164 of his podcast show. And I strongly recommend that you download this and use it to ensure that you are fully prepared before you press the RECORD button on your system to capture the audio that you will deliver to your audience.

This checklist will go into the details of preparation for Ben’s checklist (above) step number 10.

This one-page single sheet resource can be downloaded as a pdf file and it should be used as a reference when you prepare to record your audio portion of your episode. I, myself, used this for several episodes until the routine became automatic — and I did not have to worry or back-track or forget anything important during the preparation phase before recording the audio.

So, for novice or aspiring podcasters, these checklists can be integrated into your planning and production systems and tasks to save you time and effort and energy (and frustration, in case you have to go back and include some forgotten tasks in your workflow). These professionals have already learned the secret to time-saving methods in a checklist format that can help you be productive and successful in planning and launching your podcast, as well as recording and producing effective episodes for your podcast growth and success.

Thank you for your attention.

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