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519- Podcasting blueprint for better interviews

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In this episode of The Podcast Reporter, we discuss a blogpost from podiant.co that delivers suggestions and blueprint on how to make an interview podcast.

The article by Mark Steadman is located at:

https://podiant.co/blog/interview-podcasts/?utm_source=podnews.net&utm_medium=unknown&utm_campaign=podnews:2021-02-10

Mark starts out the blog post by describing a podcast interview:

“An interview podcast — a host speaking with a guest or two, over Zoom or in-person — is the easiest way to start building your authority, and get to grips with the medium of podcasting.”

Mark spends a good deal of time in a lengthy discussion (which is more like a blueprint) on How to conduct a podcast interview. This means that the main objective of the interviewer is to set up the guest for success.

Mark also gives some PROTIPs along the way, including what an interview really is — a conversation where you discuss ideas, knowledge, viewpoints, etc.

In a bullet-format, Mark also suggests the roles and responsibilities of the interviewer in a lengthy preparation for the interview. In addition, Mark will also step you through his suggestions on how to conduct the interview — including the host-read wrap around method: “That’s where the host delivers an intro to the episode, hands over to the interview, then back to the host for the outro. These bits should be recorded after the interview, and as close to publication of the episode as possible.”

And so each stage of the interview and each task is given some detail as to how to approach and set up the dialogue and continue (that includes the “good, the bad and the ugly”), such as:

  • how to start each episode of an interview podcast;
  • how a good structure would work;
  • and what good personal podcast coaching should be to help.

Interestingly enough, Mark had this to say about voice-over artists:   “no voice-over artist should come anywhere near your podcast in any professional capacity, other than as a guest. This is the host’s space, and the listener is here for the authority the host brings. Intimacy is based on authentic connection, and an over-slick intro, however good the voice artist is, puts a barrier up between the host and the listener. (I often work with voice-over artists, and love doing so. They do great work — they just don’t belong in podcast intros.)”

Mark then describes how to end each episode of an interview podcast.

In fact, he delivers a good structure for an outro (which a lot of podcasters seem to omit):

  1. “Thanks to my guest for being on the show. Links to their work are in the show notes, which you’ll find at mywebsite.com.
  2. You can support me by doing this thing (backing this Patreon, going to buymeacoffee.com etc). If you can’t do that, tell a friend about the podcast.
  3. (If you like, and if it’s applicable) Next week I’ll be talking to so-and-so about such-and-such.
  4. Thanks for listening, and talk to you next time.“

He finally gives some advice on editing a podcast interview, and, of course, his call-to-action is to promote his own consultation as a podcast mentor. He also gives some hints on editing software and a few bullets on good show notes.

Now, for this podcaster, this would be a great overview for a new or aspiring interviewer with his own show and a good beginning of enthusiasm. For the few minutes of reading these “reminders,” there is some value for the podcaster to remember some of the items mentioned.

However, there are other courses and tools that are given — let alone the plethora of podcast episodes that deal with interviewing from the interviewer’s point of view. In fact, one of the more comprehensive and detailed episodes that covers most aspects for the podcaster in planning and conducting interviews is in the archives and back-catalog of Daniel J Lewis of The Audacity to Podcast show. This evergreen content is an excellent launching point, as Daniel always has great detail and actionable steps for his suggestions. In addition, you should always get a copy of his “pre-flight checklist” for podcast recording (which is a MUST for any new podcaster).

We hope that you can get the proper workflow and preparation, recording and editing of your podcast interview, and that your show can then be a success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and podiant.co and michaelandmike.com. All rights reserved.

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563- Review of Zoom H1n Podcast recorder and accessories

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In this episode of The Podcast Reporter, we deliver what we had promised earlier — a review of the Zoom H1n portable handy podcast recorder, along with the accessory pack that supports the system.

The Zoom H1n also has a standard accessory pack. Besides being a “nice-to-have,” the surprise I got was that the USB cable (which also serves as a cable to the power source for non-battery operations) does not come with the Zoom H1n. Thus, if you really want to record to your HC-SD micro card and then transfer your recording to your computer for editing, you do need this additional $27 pack.

This review was done completely at random in an office environment, with noise in the background and shuffling the paper handy quick guide delivered by Zoom. I did record this 15-minute recording to my new 32 GB High Capacity micro SD card, which I also acquired for a mere $11.00 USD.

Thus, I hope you will not mind if this review is unrehearsed and impromptu, but it can give you an idea of this system for a podcaster. I consider it a good value so far, and I plan to put it into full use within my podcasting systems.

Thank you for your attention.

Copyright (c) 2022, Matrix Solutions Corporation and michaealandmike.com and Zoom North America. All rights reserved.

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518- Podcaster tips to increase the value of your podcast show

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In this episode of The Podcast Reporter, we discuss several tips from Ben Krueger of cashflowpodcasting.com that are aimed at helping you, the podcaster, increase the value of your show to our audiences.

These tips were delivered in an email message to all on Ben’s distribution list (and we do recommend that you sign up for that list, because there are a lot of hidden gems that are contained in the correspondence).

Now, as I have mentioned before, I have known Ben since 2014, when we shared a display table at the exhibit hall during the first Podcast Movement conference. And I feel that he has given many an interesting idea and suggestion to podcasters in his blog and his site — and many of them using the freemium model (i.e., giving away good content for free in hopes that you will later sign up for his coaching, offerings and products which he does monetize).

In this case, Ben heralds the year of 2021 with great hope, after having suffered through the pandemic (or, if you will, sham-demic or scam-demic) that brought economic disaster for many entrepreneurs and podcasters who were in the process of monetizing their shows.

First, Ben gives the following statistics:

  • “32% of Americans listen to podcasts at least once a month (Edison Research): With one third of the USA’s population tuning in, you could say that podcasting is becoming more mainstream. [And Ben suggests that email marketing may be a good method to accelerate some promotion]

  • Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent (Music Oomph): There is plenty of research on customer behavior proving that podcasts significantly help brand awareness and authority. [Ben suggests that your podcasts should not be going to waste!]

  • The most popular podcast platforms in the US are Apple, Spotify, and Stitcher: If you aren’t already on one of these platforms, you are missing out on a huge audience.”

Then Ben gives a couple of actionable suggestions of what you, the podcaster, can do to “increase value and make your show more accessible to the masses:

  • Transcriptions are a great place to start.
    [The reason is that] Transcripts allow episodes to be read by anyone with hearing disabilities, therefore increasing accessibility. They also boost SEO for your website, and more traffic generally means more revenue. Finally, podcasts with transcripts provide more backlink opportunities;” and then also

  • “Nurture your audience. [And then Ben points you to his deliverable called The 8 Principles Behind Highly Successful Business Podcasts to give you examples of what he means]. Essentially, you want to share valuable content that will help your listeners solve a specific problem that they, in particular, struggle with. By offering key insights and solutions tailored to your listeners, you nurture your audience, create a community, and build trust. This tends to work best for those who already have an established business and value proposition so that the podcast can work as an engagement tool.” 

Obviously, the call-to-action is to refer to the resource of The 8 Principles (mentioned earlier) and use that as a guide to continue on the road to success.

Now, for this podcaster, I have tried including transcripts since the early days of 2006, when I first started podcasting in a really professional way — and I used a transcription company that I had met in the exhibit hall of the early Podcast and Portable Media Expo in Ontario, California at the beginning of the podosphere.

Because there were hardly any tools and the audiences did not take too kindly to transcripts, I had quit using them and just relied on my show notes. But now, I would encourage you to consider using transcripts as a key distribution, sales and marketing tactic for your own show and deliver that increased value to your audience. However, I would also suggest that you ask your audience (e.g., in a survey) if they find value in a podcast episode where you conducted a trial and delivered transcripts. This should indicate to you the value of transcripts to your listeners.

But be aware — if you start the tactic of transcripts, you may have to continue with that for every new media deliverable you create (e.g., if you started a video or screencast, etc.). For many, transcripts may be an additional workflow step that may become a great use of valuable time and may not generate the ROI that you imagine (again–you would have to measure the results of transcripts to help out your show, which would be more work). Or you may not want to bother with transcripts at all and find out if just show notes will be good enough and great value for your listeners.

We hope that you can find other gems from Ben Krueger to help your show grow to a success in the podosphere.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcasting.com and michaelandmike.com. All rights reserved.

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557- Podcasting guides and courses from an expert trainer

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In this episode of The Podcast Reporter, we discuss the article posted by Ben Krueger of cashflowpodcasting.com that tries to give an overview of podcast creation. The title is “Podcast Production Classes: Learn how to record a podcast.”

Ben Krueger

Now, I have known Ben since 2014, and he has delivered a lot of free gems in the form of pdfs and deliverables to those who are aspiring or new podcasters.

This article is one that intrigued me, for there have been so many tutorials on creating a podcast (one of which I, myself, created and published back in 2013-2014 for a couple of courses that I targeted for screencasters called “Podcasting for Screencasters” — and which I had developed jointly with the czar of screencapturevideo.com or formerly, the LearnCamtasia.com guru, Lon Naylor).

Thus, I wanted to see what new themes or topics or techniques would be revealed and presented by Ben at this time.

In reviewing the article, it seems that Ben gave the following modules in his deliverable, which he calls a GUIDE, and he gives a very brief paragraph or two of discussion following each module:

“In this guide, we will be breaking down the following questions:

  • What is the best podcast course?
  • Are podcast production classes necessary?
  • What do I need to record a podcast?
  • What do you need to record a podcast at home?
  • How can I record a podcast for free?
  • How do I record a podcast on my computer?
  • Do podcasts make money?
  • How do I record my first podcast?”

Now, I have been a bit weary of these types of “complete” guides. And this is mainly because I had learned a lot of podcast production from two great resources that are still around since 2005 — Dave Jackson of the School of Podcasting and Paul Colligan (the latter who recently does not provide “how to podcast” courses or tutorials or guides any more, but focuses on the monetization strategies that work for business podcasters).

First, I was amazed at a couple of topics that Ben provided, which were the need for a course and whether such training was really needed.

Although each topic is touched upon at a very high level, the questions that are given are the common ones for aspiring or new podcasters. And what this article really does is create a call-to-action from Ben to order a free deliverable — a free pdf or book called “Podcast Strategies: How to create the perfect business podcast.”

And you can order this free deliverable using the link.

Now, for this podcaster, I had ordered the deliverable from Ben a while ago, and for the new and aspiring podcaster, this can serve to help speed up the possibility of creating a podcast show and then put together a strategy for later monetization for the podcaster’s business.

I would strongly encourage those attempting to enter the podosphere as a podcaster to order the free deliverable and contemplate on the steps needed to start on the right path.

Or, just as well, if you plan on going down the route for paid consultation, you may want to join a membership site that delivers tutorials at any stage of your podcasting learning curve from Dave Jackson at his schoolofpodcasting.com site. I had been a member from 2006 to 2008, and this program from Dave allowed me to learn a lot of the details of creating a podcast show and improve it (still today). In fact, I had hired Dave Jackson in the past as my podcast consultant and had started over 8 podcast shows with his hired help.

Regardless of which direction and strategy and deliverables or courses that you may choose for your education to get you started into podcasting, we hope that you can plan for, and launch, and be successful with your podcast show.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com and Ben Krueger and Dave Jackson. All rights reserved.

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517- BONUS — Networking events and Podcaster attendance

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In this episode of The Podcast Reporter, we discuss the topic of networking events and whether or not entrepreneurs and startups should attend — either in person or online for a virtual event.

With the lockdown situations easing a bit more and more, it could be possible for us to attend in person the inbound conferences. In this episode, we give an example of my own attendance of the Podcast Movement 2020-Evolutions conference in person prior to the lockdowns and the upcoming Podcast Movement 2021 in Nashville, Tennessee. In this latter event, a ticket will allow you to “attend” in person or virtually (as they will be holding an inbound event and simultaneously online, as well).

As a clear discussion of criteria for determining a good ROI for attending such an event, we include a repurposed episode from a prior podcast called The Struggling Entrepreneur. This repurposed episode is a narration of a prior blog post from Lisa Wells, who maintains focus for getting good results from such an event — and she gives her own personal examples.

Note: after the blog post narration, I deliver some of my own caveats for attending too many networking events — and these are from my own experience earlier in my days as a novice entrepreneur and focusing on podcast conferences and meetings.

I hope that you will find value in this post for your planned “attendance” at scheduled networking events — whether virtual on in person.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and LisaRWells.com. All rights reserved.

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516- Suggestions on starting a Business Podcast

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In this episode of The Podcast Reporter, we deliver some ideas from Ben Krueger for those aspiring podcasters who want to start a BUSINESS PODCAST (that is, one that will not be for a hobby or just for passion).

From a recent post in his site of cashflowpodcasting.com, Ben goes on to list the main tasks of beginning a business podcast. And the main points are:

  • How do you start a business podcast?
  • Can you make money with podcasting?
  • How do you monetize a podcast?
  • Do you need a license to start a podcast?
  • What is the best business podcast?
  • What do you need to start your own podcast?
  • What is the best platform for podcasts?
  • What makes a podcast successful?

These suggestions and ideas seem pretty self-evident, but Ben has had the experience of not only starting his own business podcast and teaching about it, but also in helping others to start their own shows.

Now, as I have stated in this podcast show before, I have known Ben since 2014, when I shared a table in the showroom floor of the first Podcast Movement conference. And I have seen his blog and have listened to a lot of his episodes. He has delivered some free resources, whitepapers, pdf documents and advice — as he does subscribe to the freemium method of business podcasting.

Ben Krueger

Ben delivers a written blog post for these ideas, instead of an audio episode. And for the newbies or the aspiring podcaster, these ideas make a lot of sense, although they may seem very basic.

But once you examine them, and once you see the referrals that Ben gives to the reader about the people who appear to be the best business podcasters, you may want to put together a plan to create a business podcast for your own show.

So we suggest that you read this post and digest the recommendations and the tasks and workflow that Ben has delivered. We think that you will agree that this could be good food for thought.

We hope that these ideas prove to be ammunition for you to create your own business podcast and make your show a success.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger of cashflowpodcast.com and michaelandmike.com. All rights reserved.

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515- When podcast listener drops — some considerations

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In this episode of The Podcast Reporter, we discuss some of the ideas from a recent blog post in Discoverpods.com by James Griffin. The resources that are discussed deal with the situations when your podcast listeners are unexpectedly dropping, and some concerns that you should have to alleviate this situation.

As you will hear in this brief podcast episode, there are 5 suggestions that Mr. Griffin presents so that you can react favorably once you determine that your problem is the drop in your podcast listenership. If you are a new or aspiring podcaster, you may wish to visit these considerations, so that you can be aware of them before you are surprised by any possible downward slope of your downloads or your listeners.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and James Griffin and discoverpods.com and michaelandmike.com. All rights reserved.

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555- When Podcasting could be last arena of free speech

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In this episode of The Podcast Reporter, we discuss a theme of the possibility of censorship in podcasting for the podcaster, as well as the infringement of free speech to those whose passion could be curtailed by not being allowed to publish and distribute their message.

In the area of podcasting, I wanted to expand on the theme that Dave Jackson, podcaster, of the School of Podcasting, spoke about in an earlier episode which was titled “Preserving podcasting as a platform for free speech…”

In this episode, Dave interviews Adam Curry of the No Agenda podcast show (which he publishes with his co-host, John C Dvorak) and talks about podcasting and its future with Dave, and especially how podcasting can be one of the last areas of free speech in this woke-filled culture.

So, in this hour of the published episode from Dave, the topic of free speech is touched upon.  With the censorship of the lame-stream media and the news media so strong in the broadcast area of the media, this was very important to me.

I saw what the cancel culture and censorship results were from “reviews” of podcasting. I got this very early in my career of podcasting, and I quickly had a bad taste in my mouth from a couple of reviews that were just opinions and baseless (and remember, opinions are like “elbows” — everybody has a couple 🙂. And thus, when I re-started the web site and the podcast show publications for this particular show, it did not matter to me that I would not be included or promoted on the Apple platform or any other platform. I did not care for reviews by mindless people who are not like-minded and only want to complain or publish negativity in “reviews.” And this has turned out to be a great result for my podcast show. In fact, this podcast show has grown its audience without any marketing or sales or promotion — it has developed as a good resource for its own audience, and I said to myself “the heck with reviews — they are meaningless, anyway, because the social proof that they claim to provide is not worth the woke-based environment that it brings, and the aggravation of the negative comments are not worth even considering.” And thus, I have not looked back at reviews or subscriptions for these shows that I currently have.

And so, I could understand very well the topic of censorship and cancel culture being discussed by Dave and Adam in the episode on the School of Podcasting.  And, as Adam Curry states: “podcasting is one of the last few openly distributed eco-systems” that promotes free speech and avoids censorship and cancel culture at the whim of the ideologies of management of these firms — at least, on the part of the media host that will provide your episodes to the distribution platform to get your messages to the audience who want it.

Thus, I would heartily suggest that you consume this episode to understand both the free speech element of the eco-system and how the benefits of Podcasting 2.0.

And as for this podcaster, my view is: as long as the media host stays out of the business of cancel culture or censoring my messages (and the signal for this is seeing that a “moderator” is appointed as lord of content to allow only the ideology of management to be published), then podcasting can actually be the last frontier of free speech — and it would not be a platform of brainwashed or woke directions, but that of free speech.

We hope that you enjoy the content of the episode interview that is given in these show notes from Dave’s podcast show, and that you can also understand and appreciate the nature of the eco-system of podcasting as an area of free speech for your message.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and michaelandmike.com . All rights reserved.

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514- Considerations for podfading — some strategies to deal with it

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In this episode of The Podcast Reporter, we repurpose a previous episode that deals with a review of many considerations for podfading. If you are experiencing some of the symptoms described in this audio episode, we deliver some strategies to deal with the beginnings of podfading and perhaps avoid it altogether.

As you will hear in this audio episode, the 35 minutes are spent with descriptions that lead us to consider podfading and then think about some strategies to either podfade in the right way or to deal with the thoughts of podfading and not do so because of a resurrection of the passion and the good environment that may exist for you.

We give some good examples of podcasters who have created other businesses and podcast networks and communities — such as Daniel J Lewis and his Podcasters Society. And we deal with situations where you may have a co-host — e.g., the No Agenda Show with Adam Curry and John C Dvorak.

We hope that this evergreen content can assist you in any way so that any possible thoughts of podfading (for whatever reason cited) can be dealt with in a positive manner that will help you overcome the environment that leads to this thinking, and then help you to steer your shows and your business in the right direction for you to become successful.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Daniel J Lewis and PodcastersSociety.com and noagendashow.com and michaelandmike.com. All rights reserved.

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513- Successful podcast path — content creator to thought leader

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In this episode of The Podcast Reporter, we repurpose a prior episode — and we do this once every year at mid-year. The topic is a review of the steps needed to become a thought leader.

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster. Does “success” mean making lots of money? Some of the “newbies” in the podosphere are making 7 figures, and there are a few who proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

Does “success mean having enormous stats? Some of the “newbies” have gazillions of downloads, subscribers, sponsors, listens, views, audience numbers, etc.

But, no that may not be the measure of success.

According to a couple of key podcasters, the true meaning of success lies elsewhere in “thought leadership” — but also with the positive results both in stats and revenue streams.

This content for this episode was inspired by two podcasters, both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among many other things.

It was Paul Colligan who called myself a “luminary” several years ago in his podcast episode, when he described me.

It was also Chris Brogan who described the real measure of success monetarily, but also emphasized the importance of “thought leadership.”

Together, they inspired the description of the 4-step journey from podcaster to thought-leader (the latter being the real measure of success, in my humble opinion, as the other mentioned victories in the journey have either been preludes or learning-steps).

As you will hear in this audio episode, the four steps to becoming a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is “where are you in this journey today, and what is your personal and business target in steps for your future?”

Here are some of the links from the cases-in-point and the resources mentioned in this audio episode:

– THE REFERRAL ENGINE, book by John Jantsch

 

– THE SPEED OF TRUST, book by Dr. Steven Covey

http://www.amazon.com/s/?ie=UTF8&keywords=the+speed+of+trust+by+covey&tag=googhydr-20&index=stripbooks&hvadid=49856365105&hvpos=1t1&hvexid=&hvnetw=g&hvrand=8732313814208953106&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_28xgmol8ct_b

– PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

– CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

– SCOTT JOHNSON, podcaster at www.computertutorflorida.com

– LON NAYLOR, screencaster and podcaster and blogger at  www.screencapturevideo.com

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.