Tag: search engine optimization

421- ID3 tags and their value

Post author By fcastaneda
Post date July 22, 2020

In this episode of PodcastReporter.com, we focus on an article in podnews.net called “Do ID3 Tags matter for Podcast SEO?”

Here, the issue is the VALUE of SEO (i.e., search engine optimization) for podcasters today, as opposed to the early days of the podosphere in 2004 when a lot of importance and emphasis we placed on ID3 tags in your podcast episodes.

As you will see in this article by James Cridland, the key question is whether or not today’s podcasters are using ID3 tags and whether or not it provides any value for your episodes or your podcast shows.

For this podcast reporter, the ID3 tags are still being included in each podcast episode. For myself, the value for the podcast show delivers some data for those players that allow the listener or those who download or consume to get more information about the show and the episode.

In summary, my perspective is this — an old podcaster mentor of mine (i.e., Dave Jackson of The School of Podcasting) delivers for me the criteria for this decision: “As Dave Jackson says, it’s worth still putting them into your files: because the 0.1% of people who still use their Rio mediaplayer might like to see it. Who knows, they might be useful in the future; and they should be done relatively automatically by your digital audio editor or podcast host.”

Now, in addition, if you listen to episode dated 11July2020 in Dave Jackon’s Ask The Podcast Coach show, you will hear some of the reasons why Dave still fills out and includes ID3 tags with each episode. Some of them are to prevent some regret if one of the big publishers decide to use them again in the near future (although today many of them have neglected ID3 tag file content).

For yourself, as a podcaster, you have to see if the ID3 tags are worth including or should they be ignored.

Thank you for your attention.

Tags askthepodcastcoach.com, Dave Jackson, ID3 tags, Podcastreporter.com, podnews.net, schoolofpodcasting.com, search engine optimization, SEO

podcast

383- Good SEO steps — an Evo Terra perspective

Post author By fcastaneda
Post date June 24, 2020

Podcast: Play in new window | Download

In this episode, the topic proposed by Evo Terra of Podcast Pontifications was that of SEO (search engine optimization) being hard — and whether it is worth it for a podcaster (from the April, 2020 publication in the audio episode and show notes).

From my own perspective, I have mixed feelings about the amount of effort needed for good SEO — including the education, training and implementation that includes follow-up and tracking. With the goal of being ranked in the top ten listings of search engines, this is a heavy-duty objective, knowing that there are over a million podcast shows today.

As Evo mentions in his episode, he describes the various stages of the SEO stages (and since he is an expert about SEO since 2005) in some of the following steps:

Planning;
Pre-production
Recording and production;
Post-production
Publication
Syndication
Monitoring
End-result

We highly recommend that you consume this episode and/or show notes text. I feel that many can learn the truth about good SEO.

From my own perspective, there is one other resource with experience and technical ability in SEO that offers a course called SEO FOR PODCASTERS. And this is available from Daniel J Lewis of The Audacity to Podcast.

For your own efforts of SEO with your podcast show, we hope that you can learn good habits from whatever training or education resource you may have, and then apply good steps and have excellent results from your SEO efforts.

Thank you for your attention.