Feb 09

76- Brave New World for Podcast conferences

In this episode, we ask the question of the Podcast conferences for this year — not only for planning, budgeting and focus issues — but also if this is, indeed, a “Brave New World” in podcasting conferences (to use the borrowed phrase from A. Huxley and his book).

podcast_reporter_albumartwork1400As you will hear in this audio episode, what brought about this topic for us was the post that Jeffrey Powers included in the google+ community stating that a malware advisory (that has now turned into a blocked page and alert) was being delivered at the NMX site.

And just before posting this episode, we did, indeed, confirm the advisory and warning about malware on the NMX2016 site. Very sad to see that.

So, in this episode, we review the 4 different major Podcast conferences for 2016:

1.  Podfest in Tampa Florida (where Dave Jackson of the School of Podcasting  will be one of the key speakers) from 26-28 in Tampa, Florida;

2. Podcast Movement 2016 from 6-8 July in Chicago;

3. LA Podfest in the September-October time frame in Southern California;

and

4. New Media Expo 2016 — originally and tentatively scheduled from 18-21 April in Las Vegas. Note that this event was originally scheduled to be once again held along with the National Association of Broadcasters Show (i.e., NAB Show).

There is uncertainty and doubt about the present and future of NMX — especially with the event having been scheduled to begin in less than 2 months from the publication of this episode.

But the main reason for exploring this question is that, as podcasters (or aspiring and potential podcasters) who wish to get value from these conferences, we need to:

– Plan our schedules for attending inbound in-person events;

– Plan our travel, including costs;

– Plan and confirm our budgets for these live events;

– Plan our CONTENT before, during, and after these events — especially if the content focuses on the value or results of attending the conferences;

and

– Plan our messages that we may deliver to our audiences of the value received from being involved in one of these conferences.

Perhaps we will know more after the Tampa, Florida, event — especially if Dave Jackson provides an episode in his podcast which will deliver a good review of Podfest Florida (and the value it could bring to the podcaster, the exhibitor, and those who networked).

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Feb 02

75- Experiments on Podcast episode syndication and ShowNotes — does your audience read them or not

podcast_reporter_albumartwork1400

In this brief audio episode, we discuss some experiments in podcasting about:

(1) the value of show notes and the experiment that we performed with the previous episode (that is, number 74 of this series of the Podcast Reporter) where the value of the episode and the discussion and proof points with the case-in-point was totally in the SHOW NOTES — and where the actual case study was a totally repurposed episode in the audio mp3 file; and

(2) the value of syndication of content within your own multiple podcasts or within your podcast network.

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(1) The experiment and results of SHOW NOTES

It was evident that the majority of the audience that subscribes to this podcast never even looked at the show notes. This may be for several reasons:

– they may have subscribed to the podcast with the podcast app in the iOS devices, and thus, never even had gone to the show notes;

– they may just download the audio to a podcatcher (like iTunes) and will only listen to the episode, and never look at the show notes; or

– they may not be interested in show notes — they may be people whose mantra is “talk net”; or they may be like Joe Friday in Dragnet with “just the facts, ma’am.”

Since we are experimenting with different ideas relevant to the podcasting audience, we shall listen to the feedback and include in the audio intro about the experiment, and we shall let the audience know that the main discussion will be in the show notes (for a similar type of case study content).

So, our results showed that show notes are a great ADDITIONAL resource for those who wish to consume them. But the main content should always be the audio for the podcast, with an intro or explanation of what the format will include if there is to be a repurposing of the content in the form of a case study.

Suffice to say that many podcasters are experimenting with different ideas and different formats and different methods of presenting content in their podcasts.

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(2) The value of syndication of content within your podcast shows

It is true that many podcasters are so passionate about podcasting that they start a second podcast show, then another, and perhaps another after that (I myself have 8 podcast shows currently — down from 16).

And, if the shows are somewhat related, then syndicating your own content for other shows within your content distribution can be a great way to support different audiences.

Whether you have your own podcast network — or just multiple podcast shows — there is value to the listeners of each show for syndicated content to be delivered from one show to the next. The value to these audiences of each podcast show is evident from the feedback.

The challenge may be that the same subscribers to one major podcast show may also have subscribed to the other shows where the main content is syndicated. If so, then a repetition factor or boredom may lead to these once loyal listeners skipping episodes or finally unsubscribing.

Our suggestion is to use tact and deliver the syndicated content at different time intervals, so that they don’t all publish around the same time. From feedback, we have discovered that our listeners will thank you for this variety.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Feb 01

74- Success story – deliver value to listeners with Education, Entertainment and Emotion

In this episode, we discuss how a niche podcast show can deliver great value to the listeners with episodes that bring education, entertainment and emotion — and we have a case study that is a case-in-point, which is the original repurposed episode.

From another podcast show called Arriba! Folklorico Music and Dance of Mexico, we had an episode delivered about the native indigenous pre-Columbian dances of Mexico from the Aztec, Puebla and Yaqui tribes and cultures.

This episode (which was over 40 minutes) was praised by the audience and listening community for three aspects:

(1) The educational aspects of delivering great content for those who wanted to know more about the pre-Columbian culture in Mexico;

(2) The entertainment value in describinig the performance of both the live event, as well as the performers, along with the audio clips that had both the music and rhythm.

(3) The emotional catharsis that was brought out in such a positive way, with respect to the delivery of the audio by the narrator — for it gave the listeners a heartfelt feeling of participation in mind and emotion.

This post is a repurposed episode from the Arriba! podcast series, so that you can review the content of a successful podcast episode that delivered all three aspects to its audience.

As you will hear in this audio episode, the content was NOT scripted, as I had taught this course of Music and Dance of Mexico for 10 years at the University level. And, thus, like many instructors, I had basically memorized the delivery content until it becomes second nature, and I did not need any notes or script — as the presentation would come naturally. And most important, I could deliver it with EMOTION, as the content can be part of my passion of a course that I know so well.

Although this podcast series did not have a monetization strategy, you can monetize it by having either a tip jar, donation buttons, or crowdfunding with a KickStarter campaign or via a campaign on Patreon, etc.

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The following is the content of the show notes from the post from this podcast episode (posted originally in July of 2007)  so that you can follow along with the text of the description.

Dated: 8 July 2007

From:  Arriba! Folklorico Music and Dance of Mexico

Original episode:  No. 4


Imagine it to be the late 15th Century or early 16th Centruy — a time before the year 1519, before the arrival of the Spaniards to Mexico.
It is a cool and breezy afternoon in the central highland plateau of Mexico.
It is possibly the afternoon of the equinox, a religious feast day of tremendous magnitude in the religion of the people that inhabit a major metropolis of nearly one million people in the city of Tenochtitlan, the capital city of the Aztec empire.
The call from the conchas, or shell, alerts the people that the hour has arrived for the religious celebration to take place around the base of the pyramids in the center of the city. The entire population will be asked to participate.
From all the causeways that lead to the center of Tenochtitlan, the people come marching to be in the festivities in which they will pay thanks and homage to their deities.
Atop the top of the pyramid, at the teocalli, the smoke from a small fire can be seen; the high priests from the orden sacerdotal, or the sacerdotal order, await for the massing of the people.
When they are all together, the festivities begin –
-the incantations are given,
– the guerras floridas take place; these are the mock battles and mock wars fought with flowers and banners surrounded by flowers on bamboo or reed shafts carried by warriors and swung like knives and swords, instead of the real weapons;
– the human sacrifices are performed;
– and then the dance begins…

This podcast episode opens by setting the stage of the folkloric dances of the ancient Aztec empire — what we call, las danzas indigenas – the folkloric dances of the indigenous tribes of Mexico.

This scenario took place in many of the indigenous tribal cities – from Tlaxcala to Cholula to Tenochtitlan, the central might of the Aztec empire, which is today Mexico City.

In this episode, we will cover the danzas indigenas, that is the pre-Columbian era of Mexican folklore and dance.

We cover 3 regions or tribes and their pre-Columbian dances: (1) the Aztecs with their dances honoring their deities called Quetzalcoatl and Huizilopotchli; (2) the Poblanos and their Danza de los Quetzales; and (3) the famous Danza del Venado of the Yaquis in the Northwestern desert areas of Sonora.

This podcast also contains a brief discussion of the importance of folkloric dance to the indigenous peoples of Mexico, as well as how it set the stage of the evolution of what is today folklorico music and dance of Mexico, after the coming of the Spaniards and the Conquest of Mexico.

The pre-Columbian folklore dance is also shown in the repertoire of the Ballet Folklorico de Mexico.
This Ballet has been a great ambassador of Mexico to the world in promoting the folklorico music and dance of Mexico.

Select this link to listen to the case-study repurposed audio episode.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jan 24

73- Creating successful podcasts for non-profit groups – with case studies

In this episode, we review the aspect of creating a podcast for a non-profit group or organization. We also deliver 2 case studies of how to develop your podcast, grow your audience, support fundraising activities and promote longevity for membership responsibility of the organization’s podcast.

The 2 case studies are about military service organizations (501 c 3).

NMX2015-presentation-cover-slide

This was a presentation originally prepared and delivered at the New Media  Expo 2015 conference in Las Vegas, Nevada.

Select this link to download or view the slides that complement this audio episode as a presentation.

As you will hear in this detailed audio episode, there are many activities that are supported by a podcast for the non-profit group.

Also, the organization can benefit in many ways by creating a podcast and nurturing it for the membership audiences for which it is aimed.

Thus, a niche podcast for a niche audience can well serve a non-profit organization, and the two success stories can provide lessons learned, as well as be cases-in-point.

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Copyright (c) 2015-2016, Matrix Solutions Corporation. All rights reserved.

Jan 04

72- Podcasters and Entrepreneurs face issues with interviews in 2016

In this episode, we discuss issues facing Entrepreneurs and podcasters in 2016 about interviews for podcast shows and entrepreneur interviewees.

podcast_reporter_albumartwork1400As you will hear in this audio episode, the main themes discussed are:

1.  Issues with common courtesy and reciprocity for interviews with podcasters;

2.  The possible growth of the practice of charging money from entrepreneurs by podcasters, so that the latter may interview the former in a podcast episode (for audience growth, awareness and exposure). There is a reference to discussion with an individual who is a present-day case-in-point;

and

3. The possible future practice of compliance with interview protocol and fee structure — very much like the FTC compliance regulations for disclosure when receiving benefits, testimonials,etc.

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As you will hear in this audio episode, Daniel J Lewis of the podcast show, THE AUDACITY TO PODCAST, is a case-in-point of a podcaster who walked-the-walk, and not just talked-the-talk. His actions proved that he was courteous by reciprocating interviews with your humble host and narrator.

Daniel J Lewis delivers courtesy

Also, in his January 4, 2016, episode of the podcast show called THE SCHOOL OF PODCASTING, Dave Jackson interviews a podcaster that is charging over $57.00 dollars (USD) for interviewing an entrepreneur who is requesting to be an interviewee in a podcast episode.

SOP episode- 57USD guySelect this link to listen to the audio episode in another window.

 

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Dec 22

71- Perspectives on Podcast Conferences – 2016 and beyond

This end-of-year episode delivers a Podcaster’s perspectives for Podcast Conferences for upcoming 2016 — and beyond.

Podcast conferences 2016ff

The eight main “conferences” or “meetings” for Podcasters (and, to some extent, New Media Professionals) are:

New Media Expo (aka NMX)

Podcast Movement (aka PM)

Consumer Electronics Show (CES)

National Association of Broadcasters Show (NAB)

Podfest Florida or Podfest Tampa

LA Podfest

Podcamps

Local Podcast Meetups (via www.meetup.com)

Each of these are mentioned. There is also a backstory to the change of preferences for the value of these conferences, and a hint of some issues that may be haunting some of the more successful shows that delivered value at one time to the podcasting community.

From the large national conferences (like NMX and Podcast Movement), we also deliver some perspectives on the REGIONAL and local podcast conferences, meetups and Podcamps. I myself will deliver my perspectives, since I have been a speaker at the main national conferences, as well as a Podcast Meetup Organizer and a speaker at many Podcamps.

Finally, I apologize to all my listeners, since I had a forced absence due to not only technical problems and a failure and replacement of my main system for podcasting, but also for being caught up with a bed-ridden flu and bronchitis that rendered me unable to deliver any value to you, my audience.

To all of you, I wish you a happy holiday season and a bright next year for your success as a New Media Professional and podcaster.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Nov 22

70- More content creators are becoming Podcasters

Skills in Screencasts and Podcasts-2014

“More New Media Content Creators are now becoming Podcasters”.

This is the title of an article in the October, 2015, issue of the electronic magazine called Podertainment at www.Podertainment.com.

Podertainment-Issue20-cover-Oct2015This audio episode is an audio narration of the article — complete and unabridged — by Fred Castaneda.

Note: you may read the pdf file of the original transcript for this article by selecting this link:

http://traffic.libsyn.com/fgcastgain/Text-for-article-for-Podertaiment-Oct2015.pdf

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This article delivers 5 cases in-point, which are:

1.  Lon Naylor, aka “Mr. LearnCamtasia.com with his podcast show called Screencast Weekly . He is also a co-host for the podcast show called Skills in Screencasts and Podcasts.

2. Michael Stelzer, known for his newsletter called Social Media Examiner;

3. D’Vorah Lansky, author and podcaster with her show Podcasting Success Secrets;

4. Craig Cannings, trainer for VAs and aspiring video tutorial creators with his podcast called Teach, Inspire and Profit;

and

5. Hall T. Martin of the Texas Entrepreneurs Network, with his podcast show called Angel Connect.

and also has references to Paul Colligan and his New Media Content Creation Model  (discussed in episode 62 of his podcast show at  www.ThePodcastReport.com).

There are also mentioned examples of repurposed content from newer streaming and video communication methods from:

Daniel J Lewis and his Audacity to Podcast show

and

Ray Ortega, the chief host of Podcasters Roundtable.

 We begin to explore the value to screencasters, bloggers, authors, video creators, blabbers, and other New Media content creators of repurposing their content into audio podcasts — and the results of this new phenomenon.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Nov 14

69- Legal issues today for podcasts and blab and screencasts

This episode is an interview with David Lizerbram of www.lizerbramlaw.com, conducted by Lon Naylor and myself of www.SkillsInScreencastsAndPodcasts.com.

Skills in Screencasts and Podcasts-2014

As you will hear in this audio episode, David Lizerbram has recently entered the podosphere as of 2 November 2015 as a Podcaster with his show called Products of the Mind (available in iTunes(R) and other locations. What is interesting is that this podcast is not entirely about the law of New Media. While he does provide excellent coverage of legal issues (e.g., in episode 2, the discussion of the Law of Trademarks), he also includes themes about CREATIVITY, BUSINESS, ENTREPRENEURSHIP, etc. — along with some interviews of key innovators.

With a varied and interesting background of experience in film, music and media, he discusses his philosophy of providing assistance to entrepreneurs, especially in the New Media Space that includes Podcasting, Screencasting, as well as other new tools that are entrants in the video streaming environment that provide “blabbing” and “scoping” (i.e., periscope and blab).

David Lizerbram

In addition,  David shares with us his ebook called Podcast Law, which is free at this time from his web site (see below for link). It is a layman’s guide for easy understanding on topics from trademarks, copyright, music and audio, ads, testimonials, endorsements to monetization and interviewing.

Podcast Law and contents

You can get a variety of free tools and pdf documents at this time under the Resources section on the web sites at:

www.lizerbramlaw.com

or

www.productsofthemind.net

and some of the tools which can be downloaded are:

– Podcast Law ebook

– 7 Keys to Finding the Right Lawyer for Your Business

– Checklist: Intellectual Property for Entrepreneurs

and other information from the blog, as well.

For more questions or information, you can contact David on twitter at

@davidlizerbram.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interview and images published via written permission from David Lizerbram of lizerbramlaw.com and Lon Naylor of screencastweekly.com.

Nov 01

68- Google announces Podcast support — where is the info

podcast_reporter_albumartwork1400In this dated episode, we deliver a summary of the announcement by Google to finally support podcasts, and we also have links to key resources that give you the details and what they mean to you, as a Podcaster.

Link for google play music

As you will hear in this brief bonus episode, you can get a good summary and most of the key information from Ray Ortega in his bonus episode of The Podcasters Studio at www.thepodcastersstudio.com.

In addition, Ray’s podcast episode has links to the episode in which Rob Walch of The Feed podcast show interviews Elias Roman, the manager of the Google Project.

And here are other resources that are mentioned, either with links or by name:

(1) Daniel J Lewis — he has a brief Youtube video showing you how to submit your podcast to this project;

(2) Ileane Smith — her positive summary of this announcement;

(3) The link to The Feed episode with the interview by Rob Walch;

(4) Paul Figgiani and his concerns in the google+ community of The Podcasters;

(5) Mike Dell of the blubrry network, who had concerns.

More information should be coming — especially the time frame when the podcast listeners will be able to access and consume the podcasts (which is now stated by google as “as soon as possible.”

The link to submit your podcast to this project is:

g.co/podcastportal

[Note: an additional resource for more details on this discussion was published AFTER this particular episode was posted. It was a discussion mostly with Rob Greenlee and Ray Ortega on the series called The New Media Show at www.newmediashow.com.]

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Oct 29

67A- Clarification on episode about Leveraging New apps

CLARIFICATION and CORRECTION

NOTE: This episode delivers a clarification from the preceding episode on Leveraging New Apps like meerkat, periscope and blab.

My apologies for the misunderstanding that was caused by my statements about Dave Jackson and his production of Ask the Podcast Coach podcast show. I want to thank Dave for sending me the correction, and this episode delivers it.

Also, in this episode, we give a brief summary of Gary Leland’s explanation given in a 55-minute video delivered in his subscription-based electronic magazine called Podertainment. The explanation given by Gary is in the October, 2015, issue of the Podertainment magazine.

The corrections have been included in this audio episode, and we recommend that you listen to the entire content.

Thank you for your patience and understanding.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.