Aug 01

57- Feedback from PM2015- NOT starting a podcast

Tom Schwab - not starting a podcastDuring the keynote presentation of the Podcast Movement 2015 conference, the audience was asked to demonstrate who has NOT started a podcast. Although a great amount of the people attending the keynote that responded to that question DO intend to start their own podcasts, there are those who say that they WILL NOT START a podcast.

Case in point is Tom Schwab, who is @TMSchwab on twitter.com. He is an attendee who explains his take-away from 31July2015 — that is,  of NOT starting a podcast.

However, it is NOT because he does not feel that podcasting has no value. He is logical and truthful for a well-thought reason — YOU MUST HAVE THE CORRECT RESOURCES TO PODCAST (in this case, TIME is the issue). My respect for this businessman is enhanced, because he obviously wants to provide a QUALITY deliverable to his potential audiences.

Instead, he is going to focus on BEING A PODCAST GUEST, so that he can be promoted and grow his audience of listeners who hear him on other people’s show, and thus grow his leads and prospects, and thus improve his business and exceed his objectives.

In these few seconds, an attendee gives an appropriate reason for not starting a podcast — he has the right idea.

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Tom Schwab. All rights reserved.

Aug 01

56- Rob Greenlee streams live interviews at PM2015

At the Podcast Movement 2015 conference in Fort Worth, Texas, Rob Greenlee of Spreaker is doing live streaming interviews with different attendees — including Daniel J Lewis and Jared Easley.

His live streaming schedule and imbedded players for you to listen is at this link:

https://www.spreaker.comshow/spreaker-live-show.

Select this link to listen to the intro to this audio episode in another window.

Copyright (c) 2015, Rob Greenlee and www.spreaker.com. All rights reserved.

Aug 01

55- Adam Curry – PODFATHER – accepts Hall-of-Fame Award at PM2015

Adam Curry as HOF Inductee - 31July2015Although I cannot physically attend the Podcast Movement 2015 conference in Fort Worth, Texas, I was able to get both the audio and video content of the acceptance speech by THE PODFATHER, Adam Curry, at the evening’s first ever Podcasting Hall of Fame Awards ceremony on 31July2015.

Our thanks to Gene Naftulyev for publishing a twitter tweet that carried the link (see below for tweet link) for the video.

Here, you have both the audio and video portion.

__________________________________

So, what is Adam Curry’s biggest “take-away” from podcasting?…

“To be successful [in podcasting], you have to connect with your audience.”

As you may be aware, Adam Curry started the Daily Source Code (still in iTunes(R)  podcast in the early days over ten years ago, and he currently podcasts his own show called No Agenda, with his co-host John C. Dvorak — aka “THE BEST PODCAST IN THE UNIVERSE.”

Adam Curry__________________________________________

You can watch the video at this link: (posted on twitter by Gene Naftulyev)

Adam Curry at Academy of Podcasters : youtu.be/tLQfAtOUcvk?a via

____________________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Adam Curry of www.NoAgendaShow.com, Podcast Movement 2015, and 

Jul 30

54- Podcast Movement 2015 Conference – Some reflections

podcast_reporter_albumartwork1400In this episode, there are regrets and apologies, along with reflections from this Podcast Reporter.

Regretfully, I will not be able to attend the Podcast Movement 2015 event due to major health issues, which have been caused by complications resulting from Agent Orange (the toxin used in Vietnam, and which negatively affected the combat infantrymen on the ground when they were in the jungles and rice paddies and mountains in Vietnam and Laos).

So this episode covers the following topics in the theme of REFLECTIONS:

– Having to miss the networking, personal communications and re-energizing and reinforcing the relationships I had with various podcasters that have become good acquaintances and friends. Among them is one of the co-founders and organizers of the Podcast Movement Conference, Gary Leland (he had a booth in 2014 with the old “Podcast Pickle” who is now re-branded as the “Podertainment Pickle”) — for Gary had a booth for his Podertainment Magazine in the exhibit area:

– Having to cancel my live interview scheduled on 31July2015 with Doug Foresta of the CoachZing podcast show;

– Having to miss Paul Colligan’s meetup;

– Having to miss the workshops which I had signed up for earlier;

– Having to miss the exhibits and announcements;

But most of all, HAVING TO MISS THE PODCASTING HALL-OF-FAME ceremony for the inaugural inductees, as well as the Podcaster Awards ceremonies — scheduled for 31 July 2015.

In speaking about the Hall of Fame ceremony that is scheduled for 31 July 2015, the first inductee is the “PODFATHER” himself — Adam Curry.

Adam CurryAs you will hear in this audio episode, we also cover the question of whether the Podcast Movement conference can repeat the success of 2014.

In addition, there is some feedback from other podcasters about the selection of speakers and keynote speakers for this event.

Finally, we recommend that you listen to the following podcasters and their shows AFTER the conference to get summaries of the event and their perspectives:

Paul Colligan and his The Podcast Report;

Dave Jackson and his School of Podcasting;

Todd Cochrane and his New Media Show;

Adam Curry and his No Agenda Show;

Daniel J Lewis and his Audacity to Podcast show.

=======

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 18

53- Considerations for PODFADING – with cases-in-point

screncastartwork2048

Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of www.theaudacitytopodcast.com

Paul Colligan of www.paulcolligan.com and www.ThePodcastReport.com;

FinanceForSTartups.com

PodcastersRoundtable.com

______________

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 13

52- The Four Steps to becoming a SUCCESSFUL CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

______

Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

______

According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jun 02

51- Differentiating your Business in Podcasting “saturated” markets- lessons learned with case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

______________________________________

The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

. Subject Matter expert ==>

.      .Problem-solver for your niche audience ==>

.           .Trusted advisor with proof of reference sales ==>

.                    .THOUGHT LEADER for your target audience.

SE screen shot

We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

____________________________________

Select this link to listen to the audio podcast in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

May 03

50- From NMX- discussions-interviews-networking with podcasters

Podcast Alley at NMX - from TAP217In this episode, we deliver 9 mp3 files that have interviews or discussions or networking dialogue with other podcasters at the New Media Expo 2015 (NMX).

These recordings took place on both Monday and Tuesday of the Expo (13 April and 14 April of 2015), and they were all at either the exhibit booths or the Podcast Alley table (shown, above).

Please select any of the links, below, to listen to your favorite podcaster or podosphere contact or attendee or exhibitor at the NMX event, which was co-located with the NAB
show (National Association of Broadcasters).

Select this link to listen to Ray Ortega and Andy Toh (of Blog Talk Radio);

Select this link to listen to John Lingard of BRUNCH WITH THE BRITS.COM;

Select this link to listen to Lou Mongello;

Select this link to listen to Matt Workman (Faroe Islands Podcast);

Select this link to listen to Bill Conrad;

Select this link to listen to Jason Bryant and Corey Finneran;

Select this link to listen to Gordon Firemark at NMX2015;

Select this link to listen to Rob Walch at NMX2015;

Select this link to listen to Adam Curry at NMX2015 Podcast Awards ceremony.

______________________________________

Select this link to listen to the audio podcast episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interviews and discussions and dialogue confirmed with verbally recorded releases. Podcast music licensed from www.michaelandmike.com.

 

 

 

Apr 16

49- Podcasting for non-profit organizations – strategies and case study

In this episode of Podcast Reporter, we deliver the FULL presentation that was given at New Media Expo 2015 (i.e., NMX2015) about Podcasting Strategies for non-profit organizations — with a case study of 2 veterans service organizatiions.

NMX2015-presentation-cover-slideThe topics covered in this session are:

-Starting a Podcast for a Non-Profit Group
•Growing a podcast audience for non-profits
•Strategies to create and enhance content
•Strategies for Interviews in non-profit podcasts
•Case studies: Veterans Service Organizations
•Strategies for fundraising
•Strategies for longevity
•Summary and Q/A

NOTE: You have multiple formats to consume the content of this podcast episode:

(1) You may consume ONLY the audio mp3 of the presentation, with no slides:

Select this link to listen to the audio of the NMX2015 presentation (without slides).

==

(2) If you wish to view or download the slides from a pdf document with NO audio:

Select this link to view or download the slides from the NMX session of 16April2015.

==

(3) If you wish to consume the content (like a webinar REPLAY), then here is an mp4 file that will contain the audio, as well as automatic moving of the slides — but it is NOT a webinar or virtual ticket replay (it is the FULL version of the details of the presentation):

Select this link to view the “webinar-like” mp4-file screencast (audio with slides – automatic).

_____________________________________________________________

Select this link to listen to this audio podcast episode #47 in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 15

48C- Podcast Awards at NMX with Guest Adam Curry

This episode describes the guest appearance at the NMX (New Media Expo)  Podcast Awards ceremony in Las Vegas by the one and only “PODFATHER,” ADAM CURRY.

This short episode gives a recorded live snippet after the event, where many were re-connecting with Adam and thanking him for making Podcasting possible for all of us. To Adam Curry — “In the morning!”

Note: on the last day of the NMX event, we will deliver a podcast episode that will contain the content of a session that will be of value to some podcasters who fall within  a certain niche.

Select this link to listen to this brief audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.