Nov 03

0B- Retrospective – Podcast monetization – an interview

During my hiatus, I wish to present this bit of evergreen information about podcast monetization (from 2014), which provides an interview of Fred Castaneda, and which is conducted by Doug Foresta of the Coachzing Show (although Doug himself is on hiatus at present).

Here are the show notes from the interview that was previously conducted by Doug Foresta:

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.

 

Select this link to listen to the audio episode in a separate window.

 

Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Nov 03

0A- Message to listeners- hiatus due to caretaking for a victim of dementia and Alzheimers

Thank you to our listeners.

Due to a medical situation, we are taking a break and going on hiatus until further notice. My mother has dementia and is now a victim of the terrible disease of Alzheimers.

My 93-year old mother needs care and attention and cannot be left alone for a minute, due to her condition and the danger to which she exposes herself when she is by herself — by things such as falls, possibility of fractured hips or bones, etc. So my job is a full-time caretaker and caregiver until this situation is over.

I will return to podcasting just as soon as I can.

I thank you for your patience and understanding.

And for those of you who have suffered through a similar ordeal, I thank you for your caregiving and for your prayers.

Sincerely,,

Your host, F. Castaneda

Select this link to listen to the audio podcast in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Sep 04

93- Leveraging screencast content to create podcasts – with Lon Naylor

Album art for PC4SC podcast

In this episode, Lon Naylor of www.LearnCamtasia.com discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show, ScreenCastWeekly.com.
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of LearnCamtasia.com.

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

www.LearnCamtasia.com/help/about

Select this link to listen to the audio episode in another window.

Update-27Jun2016

Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

Sep 01

92- When podcaster passion becomes a prison–3 steps to re-ignite

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This episode is a discussion about a blog post from the Solo-E.com sites. The author of the blog post is Monica Shah, and the title of the post is:  What To Do When Your Passion Has Become Your Prison — Three Steps to Ignite Your Dreams.

In addition to the main themes of this blog post, we also included a couple of cases-in-point of our prior businesses suffered from the situation when the passion became a pain, and almost a prison.

Now, the author of this blog brought out 3 steps to ignite your dreams:

“1. If you are struggling, then there is something that you just don’t understand.

2. Step into your fear.

3. Make Sure You’ve Got Someone Who is Willing to Take a Stand for You.”

[from the blog post by Monica Shah]

And, finally, we add our own categories from the last step — that of having a support person or support team. We include our categories of:

-1. The coach;

-2. The Mentor; and

-3. The Mastermind Group.

Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Monica Shah, blogpost author from www.Solo-E.com (for blogpost content) and Matrix Solutions Corporation (for commentary). All rights reserved.

Aug 16

91- Caveats for Podcasters – own your own dot-com – case study with blab

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We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

Select this link to listen to this audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Aug 01

90- Case study- when and how to podfade gracefully

This episode of PodcastReporter.com deals with podfading your show (i.e., ending your publication of episodes of your podcast show), along with some recommendations based on a case-in-point and sample.

The example is contained in the audio episode itself around the 11:00 minute mark.

We classified podfading into both ABRUPT and PLANNED podfades.

We have an example of a PLANNED podcast episode to podfade the show where the 3 recommended criteria are:

  1. Advise your audience or listeners that there will be no further episodes published on this show;
  2. Make the podfading episode very short and to-the-point (we recommend 2 to 3 minutes max.);
  3. Thank your audience for their attention, subscriptions, consumption of your content and where to go for the same–or better–content.

The case-in-point we have is a podcast show which was started in 2007 called “WHAT’S NEW ON IBM TV(R)?” — which podfaded in 2009. The last episode was called “Farewell and Thank You.”

Select this link to listen to the final episode of this case study of ibmtv, which was called “Final episode- Farewell and Thank You.”

Final episode on iTunes - ibm tv in 2009

Now, has IBM TV survived? Yes, but in a different format and different platform. It also has a YouTube(R) channel, where the theme of IT Solutions from IBM(R) is still the focus.

Current ibmtv on youtube

We hope that you keep the integrity of your show with your audience with the courtesy and politeness to your listeners — we feel that you owe them that. And, instead of surprise or leaving a poor taste in the mouth of your listeners, you can depart your show, as well as leave your listeners with a recommended successor so that they can get the content which they like.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Select this link to listen to the audio episode in another window.

Jul 30

89- Nearly 1.5 Million downloads — so what and now what

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In this episode of The Podcast Reporter show, we deliver to you some thoughts on what having nearly a million and a half downloads may mean to the podcaster.

Nearly 1.5 Million downloads.

Well, so what?

And, now what?

We explore these questions in this audio episode.

The inspiration of this topic and its discussion came from a podcast episode from Paul Colligan’s The Podcast Report, episode 85.

In this audio Podcast, Paul gives seven reasons why downloads may be the worst metric for a podcaster.

Colligan-TPR85

In addition to what Paul Colligan had mentioned in the above mentioned podcast episode, we add a few other items and questions that a podcaster might ask about that “metric is the sky” — downloads. This is particularly important, since this number may be hacked, or scammed, or tricked, or faked.

Yes, having nearly 1.5 Million downloads may be a great achievement, but what does it really mean to the serious podcaster?

Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 27

88- More lessons learned after 10 years of Podcasting- Positive

LessonsLearnedimage

In this episode, we deliver the final summary of my top lessons learned after over 10 years of podcasting. However, in this episode, we focus on the lessons learned that impacted my podcasts and business POSITIVELY.

As you will hear in this audio episode, the 8 key lessons learned deal with these topics:

  1. Relationships are what make success possible;
  2. There ARE people who find your content of value;
  3. There is always a gem or two in every tutorial, webinar, course or learning experience (that is, if done correctly);
  4. It is all about your AUDIENCE — it is NOT about you, your services, your products or offerings;
  5. Financial success is difficult, but it can be achieved — but at a price;
  6. Success that can prove to be of most value to you may not be money;
  7. Enjoyment of podcasting can be its own profit and reward;
  8. SERVICES may be your Holy Grail.

Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 24

87- Six key lessons learned after more than 10 years of podcasting

In this episode of Podcast Reporter, we deliver some lessons learned after being a podcaster for over 10 years of podcasting. Even though these half-dozen lessons learned deal with negative impacts to both your podcasting and your business, we do plan to have a future episode to deal with the POSITIVE IMPACTS to your podcasts.

LessonsLearnedimage

We deliver these lessons learned from our own experience, with the hope that some of our listeners can understand the impact, as well as recognize the symptoms and environment — so that they can avoid the problems and prevent the negative impact to their own podcast and environment.

As you will hear in this audio episode, the six lessons learned that are discussed in detail (as well as the view of WHAT YOU CAN DO TO AVOID THESE NEGATIVE IMPACTS) are:

  1. Typos, misspellings, errors that may be unrecoverable, if you have a third party with sloppy habits to which you outsourced;
  2. Having a delay after you announce and launch a premium podcast course or product, where your buzz, promotion, excitement and marketing slowly fizzles away;
  3. Relying on a third party for sales, returns, payments and delivery of your premium content;
  4. Unplanned and/or unforseen changes in the technology, products, marketplace, new media types or “shiny new objects” that can distract your prospects and cause lost sales (e.g., the iPhone);
  5. Experiencing a potential JV partner situation where the prospective partner takes your content, your idea and your details of your launch and announcement, then betrays you by announcing his product or program with your idea and becomes key competition to lure away your prospects and customers that you have built up for this situation;
  6. Being a victim of malware vulnerability and negative impacts where your podcast site turns away prospects for listeners and subscribers — sometimes may lead to having you shut down a podcast show. We did mention Scott Johnson of www.pctutorflorida.com for some back-catalog podcast episodes that dealt with malware and what you can do to protect yourself.

Note: we will deliver an episode in the near future that will deal with other LESSONS LEARNED THAT DELIVERED POSITIVE IMPACTS TO YOUR PODCAST AND BUSINESS.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 18

86- Entrepreneur exhibitor ROI at Podcast conference- Tom Schwab

In this episode, we deliver a discussion and interview with Tom Schwab of InterviewValet.com about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.

TomSchwab-image

If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

InterviewValet.com/fred

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab

email:  tom@inboundforecommerce.com

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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.