Jul 24

87- Six key lessons learned after more than 10 years of podcasting

In this episode of Podcast Reporter, we deliver some lessons learned after being a podcaster for over 10 years of podcasting. Even though these half-dozen lessons learned deal with negative impacts to both your podcasting and your business, we do plan to have a future episode to deal with the POSITIVE IMPACTS to your podcasts.

LessonsLearnedimage

We deliver these lessons learned from our own experience, with the hope that some of our listeners can understand the impact, as well as recognize the symptoms and environment — so that they can avoid the problems and prevent the negative impact to their own podcast and environment.

As you will hear in this audio episode, the six lessons learned that are discussed in detail (as well as the view of WHAT YOU CAN DO TO AVOID THESE NEGATIVE IMPACTS) are:

  1. Typos, misspellings, errors that may be unrecoverable, if you have a third party with sloppy habits to which you outsourced;
  2. Having a delay after you announce and launch a premium podcast course or product, where your buzz, promotion, excitement and marketing slowly fizzles away;
  3. Relying on a third party for sales, returns, payments and delivery of your premium content;
  4. Unplanned and/or unforseen changes in the technology, products, marketplace, new media types or “shiny new objects” that can distract your prospects and cause lost sales (e.g., the iPhone);
  5. Experiencing a potential JV partner situation where the prospective partner takes your content, your idea and your details of your launch and announcement, then betrays you by announcing his product or program with your idea and becomes key competition to lure away your prospects and customers that you have built up for this situation;
  6. Being a victim of malware vulnerability and negative impacts where your podcast site turns away prospects for listeners and subscribers — sometimes may lead to having you shut down a podcast show. We did mention Scott Johnson of www.pctutorflorida.com for some back-catalog podcast episodes that dealt with malware and what you can do to protect yourself.

Note: we will deliver an episode in the near future that will deal with other LESSONS LEARNED THAT DELIVERED POSITIVE IMPACTS TO YOUR PODCAST AND BUSINESS.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 18

86- Entrepreneur exhibitor ROI at Podcast conference- Tom Schwab

In this episode, we deliver a discussion and interview with Tom Schwab of InterviewValet.com about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.

TomSchwab-image

If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

InterviewValet.com/fred

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab

email:  tom@inboundforecommerce.com

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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.

 

Jun 10

85- Retrospective- Podcaster courtesy and audio tips with Daniel J Lewis

This episode is being repurposed and re-syndicated from an earlier interview with Daniel J Lewis of The Audacity to Podcast show, in which we discussed podcaster courtesy in bumpers and interviews — along with tips for improving your audio quality via mp3 encoding.

Daniel J Lewis delivers courtesyThis audio episode content was first published in the show called the Community of Five podcast, and with express permission at the time of the original recording, we deliver this to you.

Reason? The problem of courtesy among podcasters has grown quickly, due to the nature of the pressure —

a) to get into NEW AND NOTEWORTHY in iTunes(R) (yes, it still persists today, due to the myth started in 2013);

b) to see other podcasters as “competition” and try to outdo them in getting the exposure, links, audience awareness, etc. instead of others;

or

c) to be discourteous due to monetization goals for either download cpm revenue or product promotion, etc.

In any case, the hesitation (or just downright REFUSAL) of reciprocity for giving bumpers, interviews or other types of courteous acts has grown significantly in a tense atmosphere of competition and the race for monetization.

Why?

Well, it could be that there are so many podcast shows today that are being recognized and created.  And receiving the links and awareness and exposure seems to be the holy grail for podcasters.

So, we have decided to repurpose an earlier episode interview with Daniel J Lewis, host of The Audacity to Podcast, in which we discuss this issue with some caveats to the aspiring or new podcasters, as well as other screencasters who are getting into the podcasting space today.

For more information, you can contact Daniel J Lewis at:

TheAudacitytoPodcast.com

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Copyright (c) 2016, Matrix Solutions Corporation. With permission from Daniel J Lewis at the original recording. All rights reserved.

May 10

84- Screencaster widens his skills with Podcasting- Dean Haycox

The following episode is a repurposed episode from the podcast show called SKILLS IN SCREENCASTS AND PODCASTS. It is very related to the topic of a full-time ambulance personnel aspiring to become a full-time entrepreneur — and how a screencaster became a podcaster and improved his skills in New Media.

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of www.ScreencastMagazine.com — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

Screencast Academy badge

As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of Techsmith.com.

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).

ScreencastersBlueprint

Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @ screencastmagazine.com  (to avoid spam)

or

contact page:   http://screencastmagazine.com/get-in-touch/

 _______________________________________________

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

May 07

83- How screencasts can help create 8 deliverables for you

In this episode, we discuss the eight major deliverables that can be incorporated to create effective Screencasts. We also describe some major software programs and tools for creating and editing the screencasts. And finally, we discuss which programs we ourselves use and why, as well as how you can improve your business by being a subject matter expert, or by offering services in screencasting for hire.

 

Skills in Screencasts and Podcasts-2014

The first part reviews 8 different deliverables by creating screencasts:

1.  Synchronized screen capture — that is, audio and video (used quite a bit for software demos);

2. Full-motion videos — your created content (e.g., from amateur smart phone cameras or from more sophisticated cameras);

3. Documentaries, b-roll, or other videos and video clips;

4. Powerpoint (R) presentations with synchronized audio and video animations, etc.

5. Interactivity in training with quizzes, hotspots, links, etc.

6. Video effects and animations — e.g., callouts, zooms, pans, lower thirds, more movement animations, etc.

7. Audio segments, audio clips, music, sound effects, etc.

8. Tutorials for creating courses, training, education, eLearning, etc.

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We also covered some tools like PowerPoint from Microsoft,(R) as well as SnagIt and Camtasia Studio from Techsmith(R).

And finally, we shared with you which platform, tools and recording/editing software we use, and why we feel they meet our needs for marketing, sales and creating courses. We take it one step further and describe for you how these additional skills can give you an entry into Services for screencasts, or how you can create a course as a subject matter expert and market/sell it yourself.

We lastly mention the program and membership site that can help you acquire those skills from www.LearnCamtasia.com.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Apr 21

82- The PODCAST REPAIRMAN enters the podosphere

In this episode, we deliver an interview with Gary Leland about his new offering of THE PODCAST REPAIRMAN — both from the point of view of the Entrepreneur (i.e., why and how he entered the market of Podcast services), as well as that of the Podcaster.

PodcastRepairmanAs you will hear in this audio episode, Entrepreneur Gary Leland has multiple businesses for which he had built up infrastructure to handle sales via eCommerce, tangible goods, wallpaper, etc.

However, as a podcaster for over 10 years, Gary has also built the infrastructure for creating web sites, creating content, and publishing podcasts and videos for the sports niche and for podcasting itself.

Now Gary has entered into the world of Podcast Services with his services offering of THE PODCAST REPAIRMAN— as well as a related field, that of web site services in development and maintenance.

But Gary is not having the typical large launch of internet marketers. He is delivering the PERSONAL TOUCH and one-on-one service to his customers. He is planning organic growth. How? Mainly referrals and word-of-mouth marketing. In fact, he is not promoting or advertising his Podcast Repairman offering to the masses, as he will deliver excellent quality to his customers.

Although this may defy some conventional wisdom for Entrepreneurs, as well as podcasters and internet marketers, Gary has already started the beginnings of a growing business for those aspiring podcasters who do not want to spend the time and effort to learn or perform the labor-intensive tasks of creating, publishing and delivering podcast shows and podcast episodes.

Gary LelandAnd Gary’s price-point is very competitive for the market he is serving. He can produce a podcast episode per week. So, for an average of 4 episodes per month, he charges to what amounts to $150 per episode — which extremely aggressive, especially with the quality that he will deliver.

Also, Gary is offering to waive the $295 set-up fee for each show if you mention to him the word “Fred.” You can hear this near the end of the interview.

You may contact Gary Leland, the PODCAST REPAIRMAN, at:

– web site:  www.PodcastRepairman.com;

– phone:  817-476-0660

– or use any of the Social Media tools at www.lelands.org.

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Copyright (c) 2016, Matrix Solutions Corporation and Gary Leland of www.lelands.org. All rights reserved.

 

 

 

Apr 18

81- First raw looks at Podcasts on Google Play Music

In this episode, this Podcaster delivers a “first looks” at the Podcast listing and directory in Google Play Music — and how the user would discover and select and consume a podcast episode from the lists of podcasts.

Since I had 5 podcast shows uploaded to this program, I took a look at several of the episodes from several of the shows — so that we can understand the interface and the results of listening to the episode with the type of quality provided. The last part is important, because of the re-encoding that google does for each episode.

Google Play Music Podcast listingAlthough this is a first-glimpse of this system, it is evident to me that the re-encoding may cause unexpected results that may be sensitive in some browsers for replay (like Firefox).

However, when we tested the playback using the link within the chrome browser, we found no problems at all. It played as it should have.

Perhaps there were other compatibility issues with browsers other than chrome?

The audio episode delivers a first-hand audio test of the quality (especially in speed) of the playback when the system plays the audio for the listener.

We hope that any startup problems will be fixed by google in the near future, as now podcasts will be available for all platforms, and our audience participation will grow.

 

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Apr 06

80- Possible pitfalls for Podcasters with email

You can also choose to listen to this audio episode by selecting the link below:

Select this link to listen to the audio episode in another window.

In this episode, we have an audio narration of a blogpost by Michele A. Scism from www.solo-e.com. It is called

The 10 Ways You Are Killing Your Business with Email.

10 ways kill bus email web site

This audio episode is repurposed from episode 292 of the podcast series called The Struggling Entrepreneur.

Understanding the possible pitfalls — and how to avoid them — are critical lessons learned from other entrepreneurs — especially for podcasters and screencasters in the New Media Space.

In this repurposed blog post, Michele Scism reviews 10 different ways that may be possible troubles for entrepreneurs.

You can review the written blog post at:

http://www.solo-e.com/article/the-10-ways-you-are-killing-your-business-with-email/

________________________________

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Copyright (c) 2016, Michele A Scism and www.solo-e.com.

Mar 20

79- Video courses – an opportunity for Podcasters – with Lon Naylor

This episode is from a presentation by Lon Naylor of www.ScreenCastPro.com and www.SkillsInScreencastsAndPodcasts.com. Also known in the industry as “Mr. LearnCamtasia,” Lon describes how online video training courses and tutorials can be a great opportunity for New Media Professionals — especially for Podcasters.

Skills in Screencasts and Podcasts-2014This content was taken from a webinar in which Lon Naylor was one of the presenters and instructors. This was not a sales pitch — in fact, this was delivered as a benefit for the New Media Community, and it was intended for those who were considering creating online video tutorials and training courses, but did not know if it was for them or where to start.

As you will hear in this audio episode, we have taken and delivered to you about 20 minutes of Lon’s content, in which he explains and describes:

– the benefits of video online courses and tutorials;

– the tools which a New Media Professional or podcaster will need to create professional courses (of course, he focuses on the recorder and editor product from TechSmith called Camtasia Studio);

– the requirements for creating the content for video online courses — especially for monetizing them; and

– the tools available for delivering the educational and training content of your courses to potential students.

NOTE: In the latter part of this audio episode, Lon describes some of the features that sets Camtasia Studio apart from other video tools which do not have built-in feature-rich multi-track editors. However, Lon does a very good job of describing in detail in audio what you would normally see on the screen, so that you can easily visualize and understand what he is explaining. Thus, it is not really necessary for you to view the video.

However, for those who wish to view the entire original 75-minute webinar in detail, there is a replay of the webinar available only for a very short time.

NOTE: you can get more out of the production of what was a free webinar by getting a free account at www.LearnCamtasia.com.

Then you can go to the video replay of the webinar

by selecting this link.

For any questions on the content of the webinar, you may contact Lon Naylor or the others on the webinar by going to the ABOUT section in www.LearnCamtasia.com.

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Copyright (c) 2016, Lon Naylor of www.LearnCamtasia.com and Matrix Solutions Corporation. All rights reserved.

 

Feb 28

78- Perspectives of Podfest conference from Dave Jackson

From an attendee, participant and speaker — i.e., Dave Jackson from The School of Podcasting — we deliver a discussion of his perspectives of the recent Podfest conference in Tampa, Florida, and the value that this event delivered to the attendees and speakers. We get this dialogue direct from the event venue over the phone. Dave informs us of the conference structure, the attendees, the exhibitors, topics and the networking…and much more.  We even discuss whether this conference may become a key, big event for podcasters.

Dave Jackson at PodfestWe recorded this over the telephone with Dave’s audio coming from the speakers of an iPhone, as Skype(R) was giving problems and was unreliable. Thus, the quality coming from Dave is not the same as ours (since our end of the recording was on a set of Zoom(R) condenser mics). We apologize for that, but we had to make concessions with the tools that we had — especially with Dave in a mobile environment at the venue just after the conference program wrapped up and finished.

One other note:  we purposely left the entire discussion UNEDITED — so that you can hear the natural discussion without any artificiality. Well, is that not how a “podcast reporter” should deliver the happenings and perspectives to you, the audience?

As you will hear in this audio podcast, topics that we discussed were following:

– the venue and its suitability for this second annual event;

– the structure: one main ballroom (a single “tract”) for the entire 3 days, instead of multiple sessions running concurrently;

– the estimate of attendees and who they were (i.e., aspiring podcasters, current podcasters, etc.);

– the topics that stimulated interest, excitement, passion and discussion — e.g., monetization, niche areas of passion, etc.

– the exhibitors — who they were, the value delivered to the attendees and the areas they covered;

– the NETWORKING and the buzz during the event, especially in the area of possible partnerships, projects and joint ventures;

– and finally, Dave’s perspective of the possible growth of the event — especially a question of: will this event grow to be the podcast conference for the first half of the year? (even superseding NMX?)

Podfest web site

– the 2 announcements at the beginning of the interview: (1) Dave Jackson has adopted the title of PODCAST MENTOR; and (2) in March, 2016, Dave will be an employee of Libsyn. We wish him well.

You can contact Dave at:

(a) web site and flagship podcast at: www.schoolofpodcasting.com; or

(b) via email at dave @ schoolofpodcasting.com [to avoid spam]

__________________________________________

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Copyright (c) 2016, Matrix Solutions Corporation and Dave Jackson. All rights reserved.