Sep 29

65- For Intl Podcast Day – what about a day for New Media or Content Creation

IntlPodcastDay2015This brief BONUS episode is one to celebrate the second annual INTERNATIONAL PODCAST DAY — but it is also to reflect and ask the question about expansion of the celebration to encompass ALL New Media and/or ALL Content Creation.

Many of the podcasters today are not just podcasting alone — many are screencasting, blogging, videocasting, YouTube-ing, authoring, scoping, blabbing, etc.

The question discussed draws an analogy from 2005 of the original Portable Media Expo of the desire for a small, closed community limited to one form of content creation  and distribution — i.e., podcasting. We can relate that with the opposite desire to EXPAND the celebration and community to include the other forms of content creation and distribution in the NEW MEDIA space — i.e., New Media Expo or NMX.

This reflection tries to address the reality that many podcasters are now expanding into these other forms of New Media and they are increasing their skills and making more value of their “toolkit” that they can offer to customers and clients, as well as to the New Media Community.

Case-in-point is the podcast show that expands the topics, training, education and courses into another area of New Media:  i.e., Podcasting for Screencasters and Skills in Screencasts and Podcasts.

In any case, we wish everyone in the New Media Community a Happy International Podcast Day 2015!

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.


Sep 22

64- Leverage content and expand your Brand with NLS

In this episode, we explore a little-used tactic for Entrepreneurs who are content creators to:

– expand your reach;

– Grow your audience;

– Increase your listeners;

– Promote and expand your Brand;

– Add more followers, readers, listeners and viewers.

This tactic is to LEVERAGE your already produced content by translating it into another language and publishing it.

The cases-in-point here are in the environment of podcasting — the podosphere, because the comparisons can be made to other New Media areas. There was an attempt to have a workshop for Spanish-speaking podcasters called SOY PODCASTER.

Soy Podcaster exampleAs you will hear in this audio episode, we give you the details for taking advantage of the opportunity by publishing your content as a podcast in Spanish (or “castellano”).

In addition to Spain, there are over a dozen more countries in Latin America, Central America, Mexico and South America that would love to consume your content.

There are two ways to provide this additional “National Language Support” for your content (as a podcast):

(1) If you are a native Spanish speaker, you can translate your existing content from English to Spanish and then publish the audio episode, along with show notes from a translation.

(2) If you are NOT a native speaker, you can create a joint venture partnership with a skilled and professional Spanish Speaker who is a podcaster who can:

– create the outline in Spanish;

– build the show notes in Spanish;

– translate the English content;

– record and edit the episode in Spanish; and

– provide for you the show notes and final mp3 file.

We have included in the audio episode the few minutes of a simple promotional episode in Spanish.

But you can consume 2 of the promotional episodes for Podcamp San Antonio from 2007 and 2008 by selecting these links:

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2007.


Select this link to listen to the brief promotional episode for Podcamp San Antonio 2008.

Finally, the two individuals mentioned who had attempted to have a workshop at Podcast Movement 2015 called SOY PODCASTER are Gabriel Murillo and Laura Elgueta Sanchez.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 11

63- Your END GAME goals in Podcasting and New Media

Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,  we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.


With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):


2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;


7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 28

62- When is it time to close your podcast business? – Donovan Adkisson interview

When would it be time for a skilled podcaster to close down the entrepreneurship as a part-time entrepreneur who is trying to monetize his podcast while working in a full-time day-job? under what conditions?

And should this be a permanent termination of podcasting, or should it be just a hiatus or temporary shutdown until further notice?

This episode explores the STORY and JOURNEY of Donovan Adkisson during his years as a podcaster, with various shows. But his Odyssey is, indeed, a challenge. And we are sure that you will find it interesting, with all the details from his own recounting of his history — before, during, and after podcasting.

As you will hear in this audio podcast, he will explain why he is on hiatus — because, as he says, he still has the “itch” of podcasting and publishing his content.

Donovan Adkisson - imgThis is a full, unscripted and unedited interview — complete and unabridged. It was conducted over the Skype network, and we thank Donovan for opening up his story and sharing with us his situations, in the hope that they can help other entrepreneurs and podcasters who may be entering these tribulations at present — or who may find value in his lessons learned.

You may contact Donovan at:




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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 27

61- A DISRUPTION Entrepreneur – an in-depth interview with Tom Schwab

In this episode, we deliver a repurposed audio episode from The Struggling Entrepreneur Podcast Show. We have an in-depth interview with an Entrepreneur who is a DISRUPTER in the monetization environment in podcasting — mainly because he is committed NOT to be a podcaster. That is, he is committed to be a GUEST of podcasting interviews and create revenue streams in his entrepreneurship.

Tom Schwab and free bookThe entrepreneur is Tom Schwab. He has a business in which he leverages the results of his being a guest on podcasts:

– he turns his listeners into LEADS;

– he turns his leads into buying CUSTOMERS;

– he nurtures the customers into loyal ADVOCATES.

As you will hear in this audio episode, Tom is a Navy veteran.  Tom is a specialist in processes and systems. This has helped him to develop the content for his:

– services;

– ebook content; and

– online course content.

As you will hear, Tom has offered a 50 per cent discount for any of his premium offerings — that is, the online course and/or consulting services. All you have to do is mention to Tom that you heard about this in this podcast episode.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 21

60- PODCASTERS SOCIETY program- an initial perspective

PS web site pageThis episode focuses on the launch and announcement of a new premium membership site ONLY for podcasters — but even more niche, PODCASTERS who already have a podcast published in iTunes(R).

The program is called PODCASTERS SOCIETY at (2 middle s’s).

This premium offering and program comes to you via Daniel J Lewis, podcaster for The Audacity to Podcast.

As you will hear in this audio podcast episode is my initial perspective after I had joined the program. My reasons for joining and hopes for value are included in the audio podcast.

I consider this more of a “mentorship collaboration” program, with a site that provides webinars that are premium, as well as some guest webinars that allow anyone to consume the latter for free for a day or two only.

This episode describes, from my viewpoint, the value that is promised and the types of collaboration that will be available:

– networking;

– discussions;

– Q and A

FORA for different discussion items (n.b.: “forums” is not correct, since FORUM and FORA  are from the Latin word forum, whose plural is “fora” — very much like the plural of criterion is criteria. Sorry to be pic., but isn’t nice to know what is correct?);

[The good news is that there is NOT yet another private facebook group with this program!]

– Chat with the Slack program;

– Teams with intercommunication helping of each other;


– more focused expertise from Daniel J Lewis to the members in other avenues (e.g., via webinar Q/A, via discounts, etc.).

FORA with off-topic RANTThere is a replay webinar available to describe the program, along with the initial pricing that expires on 10 September 2015 at:

Note: please excuse the 2 audio clips in this episode, which I included as part of “dry humor” for the content theme.

Finally, now that I have joined, I will be able to provide more details about this type of membership site and the value it has specifically for podcasters — and that this is NOT yet another program that teaches you how to podcast as a beginner.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 20

59- Monetize Podcasts by NOT STARTING A PODCAST- a new model

Tom Schwab and free book

In this brief audio episode, we focus on a new model by Entrepreneur Tom Schwab on monetizing podcasts.

His program produces results BY NOT CREATING OR STARTING YOUR OWN PODCAST — but rather, by being a GUEST on the podcast shows of others.

In a recent webinar, he outlined his four elements:

(1) Delivering a 6-step approach to being scheduled as a guest on an audio episode of a podcast show;

(2) Explaining how to get LEADS from GUEST appearances;

(3) Delivering the process of how to nurture the leads into PAYING CUSTOMERS; and

(4) Delivering the final explanation of how to turn customers into ADVOCATES.

At his web site of , Tom shows one of his key recommendations — that is, creating a landing page for each guest appearance.


For more information, you can go to

At this blog, Tom provides you with the information about his book, his online course and his webinars. You can also join his blog following.

To contact Tom on twitter, his handle is @tmschwab.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 07

58- Issues that can negatively impact your podcast and business- 2 case studies

podcast_reporter_albumartwork1400There are 2 case studies of actual podcasters who are Entrepreneurs that had to face the problems of health issues — including stress, tension, pressure, anxiety, frustration and “burning the candle at both ends” (leading towards burnout) — which negatively impacted their business, and their lives.

One case study is your Podcast Reporter.

The other case study is our respected Podcast Coach from the School of Podcasting, Dave Jackson.

Both have what we refer to as “wake-up calls.” Both had to deal with the negative impact of these issues. However, only one really facing the dilemma and avoiding the critical problems that can result for self, for business, for family and for life.

We hope that you yourself will be able to recognize the symptoms of being overwhelmed, where you are trying to do more than you have time to do, and thus have these issues.

The FREE resource that is mentioned is an online course that will help you:

– accomplish more,

– in less time,

– with better quality

– and with REDUCED STRESS.

It is a FREE course called Gain Control of Your Day, and you can get the free podcast audio episodes, along with the free workbooks and pdfs for the lessons at:

and start learning from episode 14 and go to episode 59 to get all the free materials for the course (you can get to the archives and start with February, 2013).


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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 01

57- Feedback from PM2015- NOT starting a podcast

Tom Schwab - not starting a podcastDuring the keynote presentation of the Podcast Movement 2015 conference, the audience was asked to demonstrate who has NOT started a podcast. Although a great amount of the people attending the keynote that responded to that question DO intend to start their own podcasts, there are those who say that they WILL NOT START a podcast.

Case in point is Tom Schwab, who is @TMSchwab on He is an attendee who explains his take-away from 31July2015 — that is,  of NOT starting a podcast.

However, it is NOT because he does not feel that podcasting has no value. He is logical and truthful for a well-thought reason — YOU MUST HAVE THE CORRECT RESOURCES TO PODCAST (in this case, TIME is the issue). My respect for this businessman is enhanced, because he obviously wants to provide a QUALITY deliverable to his potential audiences.

Instead, he is going to focus on BEING A PODCAST GUEST, so that he can be promoted and grow his audience of listeners who hear him on other people’s show, and thus grow his leads and prospects, and thus improve his business and exceed his objectives.

In these few seconds, an attendee gives an appropriate reason for not starting a podcast — he has the right idea.

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Copyright (c) 2015, Tom Schwab. All rights reserved.

Aug 01

56- Rob Greenlee streams live interviews at PM2015

At the Podcast Movement 2015 conference in Fort Worth, Texas, Rob Greenlee of Spreaker is doing live streaming interviews with different attendees — including Daniel J Lewis and Jared Easley.

His live streaming schedule and imbedded players for you to listen is at this link:


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Copyright (c) 2015, Rob Greenlee and All rights reserved.