Sep 04

93- Leveraging screencast content to create podcasts – with Lon Naylor

Album art for PC4SC podcast

In this episode, Lon Naylor of discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show,
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

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Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

Sep 01

92- When podcaster passion becomes a prison–3 steps to re-ignite


This episode is a discussion about a blog post from the sites. The author of the blog post is Monica Shah, and the title of the post is:  What To Do When Your Passion Has Become Your Prison — Three Steps to Ignite Your Dreams.

In addition to the main themes of this blog post, we also included a couple of cases-in-point of our prior businesses suffered from the situation when the passion became a pain, and almost a prison.

Now, the author of this blog brought out 3 steps to ignite your dreams:

“1. If you are struggling, then there is something that you just don’t understand.

2. Step into your fear.

3. Make Sure You’ve Got Someone Who is Willing to Take a Stand for You.”

[from the blog post by Monica Shah]

And, finally, we add our own categories from the last step — that of having a support person or support team. We include our categories of:

-1. The coach;

-2. The Mentor; and

-3. The Mastermind Group.

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Copyright (c) 2016, Monica Shah, blogpost author from (for blogpost content) and Matrix Solutions Corporation (for commentary). All rights reserved.

Aug 16

91- Caveats for Podcasters – own your own dot-com – case study with blab


We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Aug 01

90- Case study- when and how to podfade gracefully

This episode of deals with podfading your show (i.e., ending your publication of episodes of your podcast show), along with some recommendations based on a case-in-point and sample.

The example is contained in the audio episode itself around the 11:00 minute mark.

We classified podfading into both ABRUPT and PLANNED podfades.

We have an example of a PLANNED podcast episode to podfade the show where the 3 recommended criteria are:

  1. Advise your audience or listeners that there will be no further episodes published on this show;
  2. Make the podfading episode very short and to-the-point (we recommend 2 to 3 minutes max.);
  3. Thank your audience for their attention, subscriptions, consumption of your content and where to go for the same–or better–content.

The case-in-point we have is a podcast show which was started in 2007 called “WHAT’S NEW ON IBM TV(R)?” — which podfaded in 2009. The last episode was called “Farewell and Thank You.”

Select this link to listen to the final episode of this case study of ibmtv, which was called “Final episode- Farewell and Thank You.”

Final episode on iTunes - ibm tv in 2009

Now, has IBM TV survived? Yes, but in a different format and different platform. It also has a YouTube(R) channel, where the theme of IT Solutions from IBM(R) is still the focus.

Current ibmtv on youtube

We hope that you keep the integrity of your show with your audience with the courtesy and politeness to your listeners — we feel that you owe them that. And, instead of surprise or leaving a poor taste in the mouth of your listeners, you can depart your show, as well as leave your listeners with a recommended successor so that they can get the content which they like.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

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Jul 30

89- Nearly 1.5 Million downloads — so what and now what


In this episode of The Podcast Reporter show, we deliver to you some thoughts on what having nearly a million and a half downloads may mean to the podcaster.

Nearly 1.5 Million downloads.

Well, so what?

And, now what?

We explore these questions in this audio episode.

The inspiration of this topic and its discussion came from a podcast episode from Paul Colligan’s The Podcast Report, episode 85.

In this audio Podcast, Paul gives seven reasons why downloads may be the worst metric for a podcaster.


In addition to what Paul Colligan had mentioned in the above mentioned podcast episode, we add a few other items and questions that a podcaster might ask about that “metric is the sky” — downloads. This is particularly important, since this number may be hacked, or scammed, or tricked, or faked.

Yes, having nearly 1.5 Million downloads may be a great achievement, but what does it really mean to the serious podcaster?

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 27

88- More lessons learned after 10 years of Podcasting- Positive


In this episode, we deliver the final summary of my top lessons learned after over 10 years of podcasting. However, in this episode, we focus on the lessons learned that impacted my podcasts and business POSITIVELY.

As you will hear in this audio episode, the 8 key lessons learned deal with these topics:

  1. Relationships are what make success possible;
  2. There ARE people who find your content of value;
  3. There is always a gem or two in every tutorial, webinar, course or learning experience (that is, if done correctly);
  4. It is all about your AUDIENCE — it is NOT about you, your services, your products or offerings;
  5. Financial success is difficult, but it can be achieved — but at a price;
  6. Success that can prove to be of most value to you may not be money;
  7. Enjoyment of podcasting can be its own profit and reward;
  8. SERVICES may be your Holy Grail.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 24

87- Six key lessons learned after more than 10 years of podcasting

In this episode of Podcast Reporter, we deliver some lessons learned after being a podcaster for over 10 years of podcasting. Even though these half-dozen lessons learned deal with negative impacts to both your podcasting and your business, we do plan to have a future episode to deal with the POSITIVE IMPACTS to your podcasts.


We deliver these lessons learned from our own experience, with the hope that some of our listeners can understand the impact, as well as recognize the symptoms and environment — so that they can avoid the problems and prevent the negative impact to their own podcast and environment.

As you will hear in this audio episode, the six lessons learned that are discussed in detail (as well as the view of WHAT YOU CAN DO TO AVOID THESE NEGATIVE IMPACTS) are:

  1. Typos, misspellings, errors that may be unrecoverable, if you have a third party with sloppy habits to which you outsourced;
  2. Having a delay after you announce and launch a premium podcast course or product, where your buzz, promotion, excitement and marketing slowly fizzles away;
  3. Relying on a third party for sales, returns, payments and delivery of your premium content;
  4. Unplanned and/or unforseen changes in the technology, products, marketplace, new media types or “shiny new objects” that can distract your prospects and cause lost sales (e.g., the iPhone);
  5. Experiencing a potential JV partner situation where the prospective partner takes your content, your idea and your details of your launch and announcement, then betrays you by announcing his product or program with your idea and becomes key competition to lure away your prospects and customers that you have built up for this situation;
  6. Being a victim of malware vulnerability and negative impacts where your podcast site turns away prospects for listeners and subscribers — sometimes may lead to having you shut down a podcast show. We did mention Scott Johnson of for some back-catalog podcast episodes that dealt with malware and what you can do to protect yourself.

Note: we will deliver an episode in the near future that will deal with other LESSONS LEARNED THAT DELIVERED POSITIVE IMPACTS TO YOUR PODCAST AND BUSINESS.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Jul 18

86- Entrepreneur exhibitor ROI at Podcast conference- Tom Schwab

In this episode, we deliver a discussion and interview with Tom Schwab of about his participation as an Entrepreneur as both an attendee and an exhibitor with a booth at a business show / industry conference. The case in point is Podcast Movement, an event that has just finished its third year.

InterviewValet web site

As you will hear in this podcast audio episode, Tom will give us his perspectives of the criteria used to plan for attending or exhibiting at a conference, as well as the value and ROI, with measurable results from his experience.

Tom also delivers his perspectives of the conference itself, the serendipity, the excitement and buzz and the networking opportunities of this event. Although we were not able to do a live on-the-floor interview with him in the exhibit hall during the event, he gives us his reasons why he felt that this was a success for him — his business objectives and measured results.


If you are interested in Tom’s business offerings and information, he has also invited listeners of this podcast episode to a special page that he created for this podcast at:

where you can see what the offers, offerings, deliverables and other free information and materials are for review — as well as the fee offerings that he has for his customers.

Tom may also be reached via:

twitter:   @TMSchwab


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Copyright (c) 2016, Matrix Solutions Corporation and Tom Schwab. All rights reserved.


Jun 10

85- Retrospective- Podcaster courtesy and audio tips with Daniel J Lewis

This episode is being repurposed and re-syndicated from an earlier interview with Daniel J Lewis of The Audacity to Podcast show, in which we discussed podcaster courtesy in bumpers and interviews — along with tips for improving your audio quality via mp3 encoding.

Daniel J Lewis delivers courtesyThis audio episode content was first published in the show called the Community of Five podcast, and with express permission at the time of the original recording, we deliver this to you.

Reason? The problem of courtesy among podcasters has grown quickly, due to the nature of the pressure —

a) to get into NEW AND NOTEWORTHY in iTunes(R) (yes, it still persists today, due to the myth started in 2013);

b) to see other podcasters as “competition” and try to outdo them in getting the exposure, links, audience awareness, etc. instead of others;


c) to be discourteous due to monetization goals for either download cpm revenue or product promotion, etc.

In any case, the hesitation (or just downright REFUSAL) of reciprocity for giving bumpers, interviews or other types of courteous acts has grown significantly in a tense atmosphere of competition and the race for monetization.


Well, it could be that there are so many podcast shows today that are being recognized and created.  And receiving the links and awareness and exposure seems to be the holy grail for podcasters.

So, we have decided to repurpose an earlier episode interview with Daniel J Lewis, host of The Audacity to Podcast, in which we discuss this issue with some caveats to the aspiring or new podcasters, as well as other screencasters who are getting into the podcasting space today.

For more information, you can contact Daniel J Lewis at:

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Copyright (c) 2016, Matrix Solutions Corporation. With permission from Daniel J Lewis at the original recording. All rights reserved.

May 10

84- Screencaster widens his skills with Podcasting- Dean Haycox

The following episode is a repurposed episode from the podcast show called SKILLS IN SCREENCASTS AND PODCASTS. It is very related to the topic of a full-time ambulance personnel aspiring to become a full-time entrepreneur — and how a screencaster became a podcaster and improved his skills in New Media.

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

Screencast Academy badge

As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).


Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @  (to avoid spam)


contact page:


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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.