Jun 02

51- Differentiating your Business in Podcasting “saturated” markets- lessons learned with case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

- confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

- confirming that there is an abundance mentality in the market to lower your risk of entry; and

- Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

- Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

______________________________________

The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

- You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

- You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

- Your objective may be to complete the path steps of

. Subject Matter expert ==>

.      .Problem-solver for your niche audience ==>

.           .Trusted advisor with proof of reference sales ==>

.                    .THOUGHT LEADER for your target audience.

SE screen shot

We also highlighted certain “take-aways” from this episode, including:

- asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

- Confirming what is your documented of measure of success; and

- Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced –  it was Paul Colligan at www.ThePodcastReport.com.

____________________________________

Select this link to listen to the audio podcast in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

May 03

50- From NMX- discussions-interviews-networking with podcasters

Podcast Alley at NMX - from TAP217In this episode, we deliver 9 mp3 files that have interviews or discussions or networking dialogue with other podcasters at the New Media Expo 2015 (NMX).

These recordings took place on both Monday and Tuesday of the Expo (13 April and 14 April of 2015), and they were all at either the exhibit booths or the Podcast Alley table (shown, above).

Please select any of the links, below, to listen to your favorite podcaster or podosphere contact or attendee or exhibitor at the NMX event, which was co-located with the NAB
show (National Association of Broadcasters).

- Select this link to listen to Ray Ortega and Andy Toh (of Blog Talk Radio);

- Select this link to listen to John Lingard of BRUNCH WITH THE BRITS.COM;

- Select this link to listen to Lou Mongello;

- Select this link to listen to Matt Workman (Faroe Islands Podcast);

- Select this link to listen to Bill Conrad;

- Select this link to listen to Jason Bryant and Corey Finneran;

- Select this link to listen to Gordon Firemark at NMX2015;

- Select this link to listen to Rob Walch at NMX2015;

- Select this link to listen to Adam Curry at NMX2015 Podcast Awards ceremony.

______________________________________

Select this link to listen to the audio podcast episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interviews and discussions and dialogue confirmed with verbally recorded releases. Podcast music licensed from www.michaelandmike.com.

 

 

 

Apr 16

49- Podcasting for non-profit organizations – strategies and case study

In this episode of Podcast Reporter, we deliver the FULL presentation that was given at New Media Expo 2015 (i.e., NMX2015) about Podcasting Strategies for non-profit organizations — with a case study of 2 veterans service organizatiions.

NMX2015-presentation-cover-slideThe topics covered in this session are:

-Starting a Podcast for a Non-Profit Group
•Growing a podcast audience for non-profits
•Strategies to create and enhance content
•Strategies for Interviews in non-profit podcasts
•Case studies: Veterans Service Organizations
•Strategies for fundraising
•Strategies for longevity
•Summary and Q/A

NOTE: You have multiple formats to consume the content of this podcast episode:

(1) You may consume ONLY the audio mp3 of the presentation, with no slides:

Select this link to listen to the audio of the NMX2015 presentation (without slides).

==

(2) If you wish to view or download the slides from a pdf document with NO audio:

Select this link to view or download the slides from the NMX session of 16April2015.

==

(3) If you wish to consume the content (like a webinar REPLAY), then here is an mp4 file that will contain the audio, as well as automatic moving of the slides — but it is NOT a webinar or virtual ticket replay (it is the FULL version of the details of the presentation):

Select this link to view the “webinar-like” mp4-file screencast (audio with slides – automatic).

_____________________________________________________________

Select this link to listen to this audio podcast episode #47 in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 15

48C- Podcast Awards at NMX with Guest Adam Curry

This episode describes the guest appearance at the NMX (New Media Expo)  Podcast Awards ceremony in Las Vegas by the one and only “PODFATHER,” ADAM CURRY.

This short episode gives a recorded live snippet after the event, where many were re-connecting with Adam and thanking him for making Podcasting possible for all of us. To Adam Curry — “In the morning!”

Note: on the last day of the NMX event, we will deliver a podcast episode that will contain the content of a session that will be of value to some podcasters who fall within  a certain niche.

Select this link to listen to this brief audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

48B- Podcast Alley podcast from NMX with Podcast Reporter

This episode is the recording that was captured at the Podcast Alley location at NMX (New Media Expo) in Las Vegas on 13 April 2015.

podcast_reporter_albumartwork1400We had discussions with:

- Matt Cox, who is the lead host for BRUNCH WITH THE BRITS podcast;

- John Lingard, who is the co-host (who came from the UK to attend NMX) for the BRUNCH WITH THE BRITS podcast;

- Jared Easley from Podcast Movement at podcastmovement.com

- Gabriel Murillo from the workshop at Podcast Movement 2015.

This concept of Podcast Alley was created for this show by Dave Jackson, who is the manager of the podcast track for NMX 2015.

 

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

48A- More interview discussions from the NMX exhibits and Podcast Alley

podcast_reporter_albumartwork1400

In this episode, we include an interview on the show floor of the exhibits at the New Media Expo (NMX) with Gabriel Murillo. This describes the workshops that will be held at Podcast Movement 2015 (the conference) in Fort Worth on 31 July 2015.

Gabriel is sponsoring the workshop (all day from 8am to 3pm Central time) just before the Podcast Movement Awards ceremony on 31July2015 — this workshop is for the spanish-speaking community of podcasters and is called SOY PODCASTER.

Gabriel and his partner are exhibitors in a booth at NMX representing the workshops to be held at Podcast Movement 2015.

Select this link to listen to this podcast episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 14

47- Live from the NMX Podcast Alley- Nick and Mike

podcast_reporter_albumartwork1400In this brief episode, we interview Nick Seuberling and Mike Dell from the show floor of the North Hall of the Las Vegas Convention Center. We are next to the Podcast Alley location, and we chat with these two podcasters about their experiences with NMX (New Media Expo), , their expectations from this event, and their impressions of NAB (the National Association of Broadcasters Show).

We will have another episode that provides more brief interviews and links to discussions with other podcasters at NMX.

Select this link to listen to this audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Apr 08

46- From Podcasting Success Secrets – anatomy of a new co-host podcast Joint Venture

This episode has 3 individual entrepreneurs in a single interview, so that we can learn about the lessons learned in this live case study where we review the anatomy of a successful Joint Venture / partnership. The joint venture partners are D’Vorah Lansky and Doug Foresta, and their venture started with the 30-Day Podcasting Challenge, and their web site for the podcast is Podcasting Success Secrets.

D Lansky interviews Lon NaylorThis was a venture that targeted the authors and entrepreneurs with a non-judgmental and non-intimidating environment to get their message published.

Less than a year old, this venture has many programs within it. One such program is called The Podcast Club.

The attached pdf document will give you an overview of the features, benefits and programs of this venture for the intended audiences of authors and entrepreneurs.

Select this link to view the PDF DOCUMENT “About the PODCAST CLUB.”

As you will hear in this audio episode, we explore:

- how they met and became JV partners;

- how they began their planning and conducted their research for their target audience(s);

- how they planned the potential programs of their new venture — including podcasts, membership site, premium content, interactive calls and webinars, mastermind groups — and more;

- how their podcast became a key piece of their venture (since they were both podcasters).

We also get a quick peek at their future plans for growth and directions for this venture.

Now, in full disclosure, I have been interviewed by each of these two individuals for 2 separate podcast shows in the past. But in this episode, they are the interviewees over the Skype network.

They also deliver the lessons learned and their challenges in starting this venture less than a year ago. From what they mention in the discussion, they seemed to have discovered a strong niche that is hungry for the content and programs that they are delivering. And so far, their venture has met or exceeded its financial goals.

If you wish to become a member of their program, they are offering a special discount to any of our listeners that mention to them that they heard about their venture on this podcast episode.

For more information, you may contact via email at:

Dvorah@podcastingsuccesssecrets.com

or

doug@coachzing.com

or go to the web site of:

www.PodcastingSuccessSecrets.com (for the podcast)

or

http://podcastingsuccesssecrets.com/30-day-podcasting-challenge-info/

(for the 30-day Podcasting Challenge)

__________________________________

Select this link to listen to this audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation and D’Vorah Lansky and Doug Foresta from PodcastingSuccessSecrets.com. All rights reserved.

Mar 31

45- Podcast monetization strategies — an Interview repurposed

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as "full-motion video"]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Mar 21

44- Interview with the author of PODCASTING FOR DUMMIES – Tee Morris

Tee Morris and bookIn this episode, we just about complete our mini-series of interviews with the group of original podcasters that created the podosphere over a decade ago — with an interview of Tee Morris, one of the authors of the Wiley Publishing, Inc., book called Podcasting for Dummies — and its companion podcast on iTunes(R).

As you will hear in this audio episode, Tee describes how he leveraged his background and talent as an actor, a book author, a science-fiction, non-fiction and fiction writer, a video editor, a voice-over artist and podcaster to become a celebrity with one of the first books on podcasting.

In fact, Tee was one of the first podcasters that created and implemented the model of having a COMPANION PODCAST. In 2006, this free companion podcast was available on iTunes.Not only did this promote the book, but it also delivered multiple printings for the book, and it had the sequel to the book selected from Wiley Publishing, Inc., Expert Podcasting Practices for Dummies.

Tee describes his start into internet radio, then Podiobooks, and finally into podcasting. Not only was he a celebrity speaker at the early podcasting conferences and events, but he also was an award-winning podcaster for specific genres.

Tee also reflects how the podosphere has evolved in the last decade — from a community where free content was promoted to today’s monetization models in an industry.

He also explains his passion for podcasting, as well as why he will always continue to podcast.

Contact information

Tee Morris can be reached at:

tee @ teemorris.com [to prevent spam]

linkedIn:  https://www.linkedin.com/in/teemorris

web site:  www.teemorris.com

_________________________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation and Tee Morris. All rights reserved.