Month: January 2021

Categories
podcast

477- How to be a good Podcast guest and be interviewed

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In this episode of the Podcast Reporter, we deliver some tips from a couple of great podcasters on the topic of being a great guest and being interviewed.

First, we point you to a recent email from Chris Brogan about how you can be the best guest possible within your podcast experience. In this email distributed to his list of fellow-thinkers, he mentions these key action items:

“How to Be the Best Guest

  • Have a Story;
  • Have a Point of View;
  • Be Ready to Fill In Some Blanks;
  • Entertain and Inform – if someone’s asked you to be a guest, it’s to entertain and inform the people they serve with the information they’re asking from you.
  • If You Have to Sell, Do It Gently – Be clear about what you sell. Just don’t sell it. (Much.)”

I have always been an advocate for good interviews. I myself had a podcast show (one of the first since 2006) that dealt with interviews of entrepreneurs, which was called The Struggling Entrepreneur. This show was well before others who copied this format came into the podosphere, and six years before any other podcaster was “on fire.”

From this interview-based show, I received some good information that is evergreen from Max Flight, after I interviewed him for my show, The Struggling Entrepreneur.

Thus, for a good 30-minute conversation with Max Flight about being interviewed, here is an audio episode in which Max discusses the topic of “being interviewed” in a great manner. This is evergreen content, and it is still very relevant today.

For this podcaster, the art of interviewing is a topic that has been tossed around the podosphere since 2006 in various ways. For those of you who have had jobs before where you were involved in events marketing or some kind of journalism, then your experience will help greatly in adding the professional touch of interviewing, as well as being a guest for someone else’s interview on another podcast.

Although it seem as if today’s environment has every neophyte podcaster giving advice on being an interviewer, but few have actually captured the formulas for being a great guest. Both Chris Brogan and Max Flight have delivered to you the best suggestions from their experience.

We hope that you, yourself, can learn some gems from these two podcasters to improve your skills as a guest when you are being interviewed. Why? Because your audience will be able to see great VALUE in your content when they listen to you as the guest.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation . All rights reserved.

Categories
podcast

BONUS episode- A successful story and description of networking and podcasting

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In this episode of The Podcast Reporter, we discuss the tools, plans and workflow from a successful entrepreneur and podcaster, whose name is Adam Schaeuble.

Where can you find him? Answer: in the podosphere, for it is the podcast show called “Podcasting Business School — with Adam Schaeuble” – episode 139 “Becoming a Networking Ninja.”

This 21-minute episode not only explains how to network and get in touch with your strategic business connections, but he also parts the curtain to show you his own SYSTEM for business experience and business workflow for networking, as well as preparing for a podcast episode for his show. These tasks develop the business and podcast show growth. These activities include:

  • networking — meeting and communicating either in person or online;
  • interview swaps in podcasting;
  • networking contacts — capturing data on in-person or online meeting, with contents, results and follow-up;
  • which tools are used in recording, updating and pursuing contents for the business (especially podcasting);
  • the workflow in creating and updating an efficient system to add more value to contacts and vice-versa for business;
  • the important tasks of follow-up in using this system for recording our experience for contacts;
  • Selected Zoom chats, office hours weekly meetings, interviews, podcast audits, and training with customers;
  • “Ground-and-pound” meetings with selected contacts;
  • and other items.

What is interesting is that Adam uses his own experience as cases-in-point to give you an example of how his business (which is podcasting and podcast training). He also details how he creates a file for each contact, including the value from one-to-another and the history of communications with the contact, as well as other related ideas of interest for the remote contact. He also explains which tools he uses and how he uses the tool and records the tasks — e.g., calendar, results of contact communication, consultations, commitments, etc.

For aspiring podcasters or new podcasters, what I would recommend is consuming episode # 139 and compare your own processes and workflow for business (and podcasting, as well) to see if his ideas and his experience can help you out in making your own business more efficient, more effective and more productive to make your entrepreneurship and podcasts more successful.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Podcasting Business School with Adam Schaeuble . All rights reserved.

Categories
podcast

BONUS- Where conventional wisdom may NOT apply for success

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In this episode of The Podcast Reporter, we wanted to start off the new year with a topic that can give you a strong reinforcement of your individual will and determination — that is, if you really believe in yourself and have the spirit in your gut. Thus, we deliver a REPURPOSED episode from another podcast show that is very relevant in the world of podcasting. The theme for this episode is a true case study of my own story that describes the environment when conventional wisdom and customs and consultation and recommendations may NOT apply.

This is a look back at how the term PODCASTER can be used in a situation to describe yourself and your value to customers instead of terms that are so overused and general that they may get lost in over a million podcast shows.

What determines your value and what describes you best may actually be your skills and your tech — especially if you deliver to your prospects something called a value proposition or a PROOF OF CONCEPT. Now, this will prove that you have the ability to meet their needs and requirements with great quality. So are you a “solution provider” like so many other thousands of podcasters? Or are you a podcaster whose skills and PROOF OF CONCEPTS can stand up to the best of them?

And in my situation for this case study, it proved to be the competitive differential advantage that landed me contracts and referrals — instead of using the same, trite, overused descriptions of being a “solution provider” for every problem in the book.

As you will hear in this audio episode, I had to take sharp criticism (and sometimes this can turn into verbal abuse and ridicule) from just about everyone in the podosphere at the time. And that may be the price you have to pay in order to succeed with your own instincts on what should work for you.

However, we wanted to let you know that sometimes the conventional wisdom of the day may NOT be the best road to success. That is why podcasting is still a great environment in which to pursue success, because there are always some other ways to pursue it.

Note: This episode appeared before as episode #60 in a podcast show called The Struggling Biz.

Thank you for your attention.

Copyright (c) 2021, Matrix Solution Corporation and Lon Naylor of screencapturevideo.com . All rights reserved.