October 2020 – Page 2 – Podcastreporter.com

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In this BONUS episode, we discuss a case-in-point that shows how a video that is considered “indirect” can help your business — especially if your entrepreneurship is podcasting or relates to podcasting.

As opposed to a “direct” video that is uploaded to YouTube.com in perhaps your branded channel or personal channel, an “indirect” video is one whose objective and purpose was originally for another party or program that is not yours — but where the popularity and the exposure helped you INDIRECTLY to grow your podcast and grow your business goodwill and promotion.

As my story develops as this example the video that was created was called “Introduce a Bridge Too Far” — and it stuck as my own ID label for YouTube in every type of correspondence in YouTube that occurs to this day (especially in video chat rooms).

In this situation, I had prepared a video that was less than 90 seconds in length and had submitted it in a contest to win the prize of getting to introduce a movie at the Turner Classic Movies Film Festival Conference in the early part of 2014. And the title of the video was promoted by TCM on the YouTube.com site as “Introduce a Bridge Too Far.”

Now, my introduction to the 1977 Joseph E Levine classic film directed by Richard Attenborough and called “A Bridge Too Far” (which was based on the book by Cornelius Ryan) was posted as one of many who submitted videos in the contest to introduce a classic film. Needless to say, I did not win the contest, and thus I did not get to stand in front of the TCM audience at this conference and present the intro for the film before its showing.

However, the result of the video’s broadcast was the same as a video whose purpose was to go viral. On the first day, there were over 24,000 views, and this grew since October of 2013 until February of 2014. And thus, my exposure from this type of medium was a positive impact to both my podcast show of The Podcast Reporter and The Struggling Entrepreneur and my business of Matrix Solutions Corporation in the areas of content creation, video creation for training and podcast consulting. And much correspondence resulted as feedback from not only the TCM audience, but also thousands of YouTube subscribers who were into classic movies, war movies, TCM, etc. — as well as podcasters and listeners in the podosphere.

So, what may be an opportunity for you to create some content (whether video or audio or blog or any medium) could actually result as serendipity for you to get a very positive result from a random act of participation in an “indirect” medium for other purposes that do result in promotion for your business or your show.

Thus, we hope that you as entrepreneurs or podcasters can also experience serendipity in creating content for your business or podcast with an “indirect” objective that can result as a very positive growth for both your bottom line or your podcast show.

Perhaps maybe you can get the same result as I did — but I hope that you will have a better ID or name that will promote you or your business or show directly (as many people ask me why my name or ID was called “Introduce A Bridge Too Far”.

Thank you for your attention.

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In this episode of The Podcast Reporter, we focus on a recent article from Ben Krueger of cashflowpodcasting.com that delivers a checklist and advice on how to prepare for podcast recording — and this is in addition to the podcast pre-flight checklist as given before from Daniel J Lewis in The Audacity to Podcast show. And you can download the free copy of the pre-flight checklist from the link of episode TAP164 from Daniel’s show.

The original podcasting pre-flight checklist

The original podcast pre-flight checklist (before you start the actual recording) was delivered in a podcast episode in 2014 by Daniel J Lewis in episode # TAP164.

I, myself, have used this checklist and have promoted this as a free aid to other podcasters — especially the newer and aspiring podcasters. And this checklist is to confirm that you have prepared for the audio environment and processes before you hit the RECORD button. It does not focus on the CONTENT of your episode (it assumes that you do know what you want to say and how you want to say it).

The Ben Krueger checklist

Ben Krueger

However, this new article from an email delivered from Ben Krueger’s distribution list promotes a free checklist from cashflowpodcasting.com. The article is called “HOW TO PREPARE FOR A PODCAST EPISODE: WHAT TO DO BEFORE YOU HIT RECORD.” But when I clicked on the link to get access to the free checklist, I received the message that this was not available, even after I entered my name and email address. So, you should be aware of this error from my own attempts. Thus, I could not adequately compare the checklists.

[Editor’s note: after many attempts after I recorded this episode, I finally got the link to the pdf one-pager from Ben Krueger.] And the pdf with the checklist (Copyright (c) 2020, Ben Krueger of cashflowpodcasting.com) is:

So, due to this, I review the posting from the link in an email from Ben Krueger that outlines not only what to do prior to start the recording for the episode, but also what to do in order to prepare for the CONTENT of the episode. He discusses what you should plan for in what you are going to record and how to do it. And these are the key points in the Ben Krueger article are the following (with some discussion for each point):

On preparing content

He discusses scripting and bullet-points in the planning of the content of the episode;
He advises on stories, parables, questions and scenarios for the preparation of content;
He finally advises on asking deeper questions to get better answers on interview episodes;

On preparing HOW to record

1. Is your microphone positioned appropriately?

2. Are your audio levels where they’re supposed to be?

3. Is the room ideal for recording?

4. Are you likely to be interrupted?

5. GET RECORDING and hit the record button.

Other resources that Ben points out and gives the links to are those that suggest how to be a better podcast host, as well as perfect podcast equipment.

Now, for this podcast reporter, the pre-flight checklist from Daniel J Lewis is a free resource that is much more comprehensive for the audio preparation of podcasting before you hit the record button. And other checklists that I have seen, including the suggestions mentioned in Ben’s article pale by far in comparison.

However, in addition to the simple bullet points we mention on Ben’s suggestions for the preparation of content, there are numerous episodes in the back-catalog of The Audacity to Podcast show that give hours of detail in the preparation of good content for the genres of podcasting that will help any podcaster to improve the content of any podcast episode. My recommendations, therefore, go to Daniel J Lewis and his back-catalog for a deep dive into preparation for good content in planning a podcast episode.

We hope that these two podcasters and their resources may give you the help you need in preparing the content and the audio environment for you to record great episodes of your podcast show.

Thank you for your attention.