554- How to turn listeners into clients as a podcast host

In this episode of the Podcast Reporter show, we discuss the topics delivered to us earlier this year by Ben Krueger, the podcaster from his program called These topics revolve around the ideas proposed by him in 5 tips of how to be “an amazing podcast host” and gain success by turning listeners into paid clients.

Ben Krueger

As Ben begins his discussion, he starts off with the question of: “Whether you’re doing solo episodes or interviews, being a great podcast host really comes down to two major things:

  • Be Human (and get the connection with your listeners); and
  • Be a Champion for your audience; or, as he states: “A great way to make sure you’re following this rule is to ask yourself one question before every episode: What do my listeners need to know, and how can I help them understand?”

and Ben explains with examples what he means by those suggestions in making your content impactful and meaningful to your listeners — especially in getting behind the scenes if your guest in an interview tends to give you “fluff” answers: “Just remember that if you are doing interviews, you have to make it your mission to uncover key insights during the conversations with your guests.” (and that means getting the guest to deliver educational and engaging content). And Ben gives examples and links to further his point.

So the five main tips for making powerful conversion content are:

  • Educate and motivate action (especially with actionable items today);
  • Provide social proof;
  • Give a clear next step;
  • Provide good calls-to-action for the listeners;
  • Follow through with good stories and examples that inspire, especially from his promotion of his Autopilot book (given in the post’s show notes by Ben).

Of course, Ben wants to be your mentor in helping you to prepare your audience for your own success within his program.

And, as someone who has personally known Ben since 2014, I would say that his suggestions are well worth looking at and examining it. I have only given you a small peek at his post with the tips — but I encourage you to review the content in light of your own podcast to see if you can pick the gems and examples that may relate to your own business and podcast shows, so that you can adapt his tips for your own success.

Remember that his 5 tips can be found (in some detail) at

And we wish you the best in becoming an “amazing podcast host” with your show and having success in your business.

Thank you for your attention.

Copyright (c) 2021, Matrix Solutions Corporation and Ben Krueger and All rights reserved.


469- Suggestions for being a better podcast host

In this episode of The Podcast Reporter, we deliver a discussion on the topic of being a better podcast host — a theme that was described in a post by Craig Hewitt at

Now, although this theme is as old as podcasting itself for the past 16 years, another article appears in the area that tries to give a fresher look at the art of interviewing a guest when you, the podcaster, are the host. And this article is the one discussed here, by Craig Hewitt, with several pointers.

In this post, Craig delivers the following points in his writing:  “our favorite tips and tricks you can use to improve your craft, appeal to listeners, and let your guests shine…

  • Do your homework;
  • Minimize the awkward robot talk;
  • Let your guest shine;
  • Create a list of open-ended questions for your guest;
  • Suggestions of what you can do for your guest before they go live on your show;
  • Work in sponsors on your show with ease and humility;
  • Ask for feedback;
  • Don’t forget to thank your listeners.”

As Craig mentions, it is the skill set of each podcaster that can determine the talent for becoming a better interviewer and host: “Every podcaster wants to believe they’re a great host, but it takes a truly wise podcaster to know when those hosting skills need polishing.”

Now, for this podcaster, my 15 years of experience in the podosphere as both a host and interviewer, as well as an interviewee, have increased the skill set needed to prepare, plan and execute better interviews over time that can make you a good podcast host.

Although these suggestions may sound trite and oversimplified, they are still some great reminders that you should print out and have on your studio desk near your microphone when you are ready to plan and prepare your own podcast episode as an interviewer and host.

Thank you for your attention.

Copyright (c) 2020, Matrix Solutions Corporation and Craig Hewitt and All rights reserved.