Steve Goldstein – Podcastreporter.com

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In this episode of The Podcast Reporter, we deliver a perspective of “Five tips” written by other podcasters to deliver both how to make your podcast stand out, as well as recognizing environments that may derail your podcast show.

(1) The first article is one written by Mark Asquith that delivers five ways that can help your podcast to “stand out.” This is the article from the Podcast Business Journal titled “Five ways to make your podcast stand out.”

Mark recommends these tips:

Repurpose your podcast content;
Be a guest on other podcasts;
Feature guests on your podcasts;
Use paid advertising channels; and
Expand your online presence.

For Mark, putting this all together can be a great strategy to incorporate these tips and provide a written plan to make these suggestions into reality. For him, consistency and continuity are some of the most important factors that can lead to success. As he states in the close of his article: “By optimizing your content, building relationships with fellow podcasters and your audience, you can organically grow and distinguish your brand as well as attract new listeners and subscribers.”

(2) The other article takes an almost opposite theme. It was also delivered by the Podcast Business Journal, and it had the title of “Five things that derail podcast success.”

This article by Steve Goldstein begins with the serious attitude for the podcaster: “five things that will derail your success, including not having a plan, not respecting the listener and not having a fresh take.”

And then Steve describes the five elements that can create a dangerous signal for your podcast. They are:

Not having a fresh take, point of view or original topic;
Not clearly positioning the benefit of the podcast;
Not having a comprehensive promotional plan;
Not respecting the listener’s time;
Not having a “high definition” map and plan.

And Steve goes into more detail about what he means by these themes (which, for some podcasters, may seem “too simple” and thus, may be disregarded all too quickly).

With the growth of podcasting today, and with over a million “competitors” (that is, the total number of podcast shows) that are competing for the attention of audiences today, Steve summarizes the importance of taking these five elements into account: “these five factors are becoming more difficult to ignore as key success factors.”

As a podcaster, I would recommend that a few minutes should be given to see the five positive elements from Mark and the five caveats from Steve. They can serve as both suggestions for adding to your roadmap of success, as well as perhaps acting like a signpost that warns you of potential “land-mines” on your podcast journey. I think that the best value can come from possibly helping to “spawn” new ideas for you or build on prior ideas to solidify your own podcast journey to success.

We hope that these will help you to define your future steps in podcasting and avoid any problems in the the near future.

Thank you for your attention.