November 2020 – Page 2 – Podcastreporter.com

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In this episode of The Podcast Reporter, we review a recent post from thepodcasthost.com titled “How to make a Podcast Media Kit: Make a media kit to engage listeners, reviewers and sponsors, using some basic journalism concepts!”

Now, for this podcaster, I have been involved with the creation of my own podcast media kit since 2006. I created a very simple one and brought it to the Podcast and Portable Media Expo in Ontario, California, for the conference where media kits were very new to the Podosphere and very few podcasters had them. In fact, the only podcaster who recognized my package as a media kit was Jason Van Orden of Impact podcast (in those days, his podcast was The Podcasting Underground).

I also created various press kits (as they were also called) and media kits in 2007, 2008, 2013, 2014 and 2015. The last one had a CD and fact sheets and press releases and album art and also some written pages for the New Media Expo (when I was announcing a product and another podcast show).

As you will hear in this audio episode, I step you through the sections of the media kit, as explained in the article:

the WHO
the What,
the Where,
the Why,
the When, and
the How

of your podcast.

I also give my own experience in having PRESS RELEASES created and included in the media kit — this critical so that the news outlets also know when you are launching your show or when it was available and some words of positive review. Included would be both hardcopy and softcopy of any positive podcast reviews of your episodes — as this would be a favorable mention that would catch your individual’s eyes.

So, we strongly encourage you to consume the article and check to see if your strategy incudes a media kit. I would strongly suggest both a hardcopy folder with all the hardcopy contents and CD and USB thumb drive with the softcopy elements. And remember, if the individual does not wish to accept the hardcopy folder, then the USB drive with the contents is a great alternative.

And most importantly, you should plan and schedule to follow up with the key individual so that you can get feedback on the content of your media kit — this should then deliver to you an honest review of your kit and the effect that it could have on the intended audience. We hope that this is great and positive, and that it can be one tactic that can help to make your podcast a success.

Thank you for your attention.

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In this episode of The Podcast Reporter, we repost and repurpose an episode (which was #104 of this series) that deals with the criteria that a podcaster would contemplate for attending or participating in a mega-conference for podcasters (e.g., Podcast Movement in 2021 in Nashville, etc.). And for this, I have some background information on other mega conferences in the past — namely, CES (Consumer Electronics Show), NMX (New Media Expo) and NAB (National Association of Broadcasters) from the years of 2015 to 2020.

I feel that this can be a good review and re-energization stimulus for those podcasters who have grown weary of the “cabin fever” syndrome of the plan-demic of 2020 with the mandatory stay-at-home orders from the governors of states and cities, etc. In other words, the podcasters may be ready to travel to a mega conference so that they can:

Socialize with other podcasters absent in the year 2020 in person;
Education and training from different tracks in the mega conferences;
Receive value from “how-to” sessions and speakers and panelists from the mega conferences for the subjects that can provide value to the podcaster;
See any type of podcast awards ceremonies (e.g., Podcast Peoples’ Awards ceremony, or the Hall of Fame awards, etc.);
Meeting and mingling with key podcast celebrities (e.g., possibly meeting Adam Curry, Dave Jackson, Daniel J Lewis, Ray Ortega, Gary Leland, Rob Walch, Rob Greenlee, Todd Cochrane, etc.); and
Select which presentations, panels, pitches, speakers, etc., would provide value to your objectives for attending the conference;
Prepare either a presentation or panel or demonstration at the exhibit hall; or
Prepare a live podcast episode recording at the “Podcast Pavilion” that would be available at the mega conference with a key podcaster with whom you have agreement to create recorded content; and
Demonstrate at the exhibit hall or the Podcast Pavilion your subject matter expertise, or your offer, offering, product or consulting services or other services;
Promote and sell your services, offers, offerings, products, etc., at the show to prospects that are attendees; and
Attend live sessions that will be recorded for the virtual ticket — but attend and be able to ASK QUESTIONS of the speakers, developers, presenters and panelists;
Note the sessions which you could not attend in person, but be ready to consume that same session in the following virtual ticket after the mega-conference. and finally
Many other activities which you can perform in person at such a mega-conference.

So, although this episode may be dated for some older podcasters, it still has plenty of evergreen content for the newer or aspiring podcasters that will resume the podcasting mega-conference possible attendance. For here, you have several key ROI criteria, as well as the value you can receive from these examples in this episode.

So, we hope that in 2021, the resumption of in-person mega conferences (like Podcast Movement in Nashville in 2021) will provide the opportunity for podcasters to once again get value from an inbound business shows and conferences — especially since most of the podosphere has been “zoomed out” and “virtual-meetinged-out” with poor quality live streaming or recordings that they can consume from home during lockdowns.

So, we hope you enjoy this repurposed episode that still can provide a lot of evergreen content and examples for you, the podcaster, once the economy recovers from lockdown during this plan-demic of 2020. And if you do decide to attend one of these conferences, we wish you the best in preparing your objectives, attending the presentations or speaking as a presenter, attending the exhibit hall and seeing the latest products, offerings and offers from the demonstrators — and getting the VALUE and ROI from the live event.

Thank you for your attention.