In this episode of The Podcast Reporter, we deliver an updated and repurposed episode that deals with the theme of daily episodes in a podcast show.
As you will hear in this audio episode, we refer to a common show since 2013 called Entrepreneur on Fire. This was successful not only in downloads, but in financial success for its podcaster. As many of the subsequent shows tried to copy the format, the themes, the daily publishing of entrepreneur interviews, they did not equal the financial success, and thus they podfaded.
However, since I had been podcasting six years prior to that show with my own entrepreneur interview show called The Struggling Entrepreneur, I realized that the format of the copied show (which was a “cookie-cutter” approach asking the same questions with each small business owner) was not anything that I would do. I did plan my shows to allow for spontaneity and personalize each episode interview to the guest so that my audience could receive individual VALUE from each interview.
Now, in this episode, we mention that daily episode shows are not new. In fact, I mention three different shows as cases-in-point:
- The One-minute “how-to” podcast show;
- The 60-second marketing tips; and
- The One-minute manager.
So, if you are an aspiring or new podcaster, you may be contemplating creating a podcast show that will publish daily episodes (however long or short they may be, and for whatever topic you may have). If so, please be advised that this will be a great commitment and it will incur a lot of work.
And if you do decide to launch your daily show, I wish you well in your endeavor and I hope that your show will be successful when you deliver your unique VALUE and your individual competitive differential advantage with your content to your audiences.
Thank you for your attention.
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