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In this episode of The Podcast Reporter, we discuss the theme of the podcaster and entrepreneur owning his own .com. We refer to a prior episode of a podcast show that gives us a case study in the podosphere about a third party platform, blab.im.
For your reference and background, we are including the earlier audio repurposed episode that gave the details about the brief love affair of the entrepreneur and podcast community with blab.im and its subsequent total unavailability, leaving them high and dry.
As you will hear in the previously recorded repurposed episode, the key lesson learned is to keep all the content that is produced for the podcast and the business, as well as not become locked into a specific platform — your content should be published on ALL the platforms, if we follow the saying by Paul Colligan called ISYOT (“I see you out there”).
Thus, the entrepreneur should be platform-agnostic and own his own .com. In this way, a quick change to another platform is possible, should the current platform-de jour become unavailable (and the fact that your customers or audience may be left high and dry, as well).
We hope that you can then put together strategies for supporting multiple platforms and having a quick exit plan to move from one to the other, depending upon the fickle tastes of platform owners. Remember those words: caveat emptor for the podcaster.
Thank you for your attention.
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